WEBVTT - #135 Ryan Holiday: Make Philosophy Great Again

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<v Speaker 1>I'm my Boris and this is strike talk.

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<v Speaker 2>So the idea of philosophy be this way of living,

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<v Speaker 2>this standard to aspire to strikes me.

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<v Speaker 3>It's really interesting and really urgent.

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<v Speaker 1>Ryan Holiday, Welcome to strike talk. Might tell me right

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<v Speaker 1>back to when you first start thinking about this stuff.

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<v Speaker 3>I was nineteen or twenty years old.

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<v Speaker 2>If you had told me that philosophy was something that

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<v Speaker 2>would be interesting, I would have laughed at you. I

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<v Speaker 2>came to understand that wasn't this dusty, stodgy.

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<v Speaker 3>And practical thing.

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<v Speaker 2>It was ordinary and extraordinary people alike working to become what.

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<v Speaker 3>They're capable of being.

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<v Speaker 2>Courage, self discipline, justice and wisdom. Every situation in life,

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<v Speaker 2>big and small, is this opportunity to practice those virtues.

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<v Speaker 1>Ryan Holiday, Welcome to strike Talk.

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<v Speaker 3>Mat Yeah, thanks for having me.

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<v Speaker 1>Where do you come to me from?

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<v Speaker 4>Now?

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<v Speaker 1>Where are we talking from?

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<v Speaker 3>Right outside Austin, Texas?

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<v Speaker 1>Wow, that's cool.

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<v Speaker 4>Everybody wants to live in Texas eas day, I know,

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<v Speaker 4>almost living in life for some reason was going on

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<v Speaker 4>in New York and l A. Just emptying out into Texas.

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<v Speaker 4>What's the deal? Is it tax? Is it bed tax?

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<v Speaker 3>It's it's taxes, it's space.

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<v Speaker 2>You know, it's a it's a bunch of things, some

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<v Speaker 2>good reasons, some not so good reasons. But I'll tell

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<v Speaker 2>you I'm I'm very excited to get to Australia this

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<v Speaker 2>summer because most people I know that live here flee

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<v Speaker 2>Texas during the summer.

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<v Speaker 3>It's it's so freaking.

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<v Speaker 1>Hot as in your summer.

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<v Speaker 2>Yeah, yeah, I'm coming our summer. I guess your winter.

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<v Speaker 2>But it's gonna be uh. You know, last year, I

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<v Speaker 2>think we had one hundred days over one hundred degrees fahrenheit,

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<v Speaker 2>So it gets pretty hot here.

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<v Speaker 1>So when are you arriving in Australia and what's and

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<v Speaker 1>what's the deal?

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<v Speaker 3>Uh?

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<v Speaker 2>Middle of July? I think I'm doing it. I think

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<v Speaker 2>I'm doing Sydney the last day of July and Melbourne

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<v Speaker 2>maybe the first day of August something like that. And

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<v Speaker 2>this will be my first appearances there.

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<v Speaker 4>And what and what what are you presenting to us?

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<v Speaker 4>Like what's your program looking like? The thesis?

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<v Speaker 2>Well, you know, just to just to really get people excited,

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<v Speaker 2>I'm gonna do an hour plus lecture about an obscure

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<v Speaker 2>school of antion philosophy, you know, about as exciting as

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<v Speaker 2>it can get.

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<v Speaker 4>Well for me, that actually is exciting for me. So

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<v Speaker 4>I quite like, I quite like what we're about to

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<v Speaker 4>talk about. I mean, I've read the brief but and

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<v Speaker 4>you're only a young guy, which is pretty amazing.

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<v Speaker 1>It's funny. You know, many many years ago, I.

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<v Speaker 4>Used to talk about a concept of virtues, used to

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<v Speaker 4>go on talking tours in Australia to about virtues, and

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<v Speaker 4>a lot of young people, like the younger audiences, didn't

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<v Speaker 4>really know what virtues were. They don't even really understand

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<v Speaker 4>the word. I mean, and stoicism is sort of somewhat

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<v Speaker 4>related to that. Maybe you just take me back a

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<v Speaker 4>little bit, and you're already young, but take me back

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<v Speaker 4>to the period when you first started becoming interested in

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<v Speaker 4>concepts of stoicism. But probably more importantly from my point

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<v Speaker 4>of view, this concept of virtues.

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<v Speaker 1>What are virtues?

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<v Speaker 4>And you know, where's courage versus you know other things?

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<v Speaker 4>Those types of virtues take me right back to when

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<v Speaker 4>you first started thinking about this.

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<v Speaker 2>I think that's a great question because I relate to that.

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<v Speaker 2>You know, when I was nineteen or twenty years old,

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<v Speaker 2>if you had told me that virtue was something I

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<v Speaker 2>should care about, or if you told me philosophy was

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<v Speaker 2>something that would be interesting, I would have laughed at you,

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<v Speaker 2>you know. And so it wasn't until I read Marcus

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<v Speaker 2>Aurelius's Meditations in my college apartment that I came to

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<v Speaker 2>understand that philosophy wasn't this dusty, stodgy, you know, impractical thing,

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<v Speaker 2>that it was you know, ordinary and extraordinary people alike,

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<v Speaker 2>sort of working to hold themselves to higher standards, to

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<v Speaker 2>become what they're capable of being. If there's a line

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<v Speaker 2>in Meditations or Marx Shois talk, he says, fight to

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<v Speaker 2>be the person that philosophy tried to make you. And

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<v Speaker 2>so the idea of philosophy not being these abstract questions,

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<v Speaker 2>but this way of living, this standard to aspire to,

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<v Speaker 2>strikes me as really interesting and really urgent.

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<v Speaker 4>You know.

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<v Speaker 2>I think when people hear the word virtue, they think, yeah, religion,

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<v Speaker 2>Like car if you say the phrase the cardinal virtues,

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<v Speaker 2>people think of, you know, a religious figure, right, they

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<v Speaker 2>think of a cardinal. But cardinal comes from the Latin cardos,

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<v Speaker 2>which means pivotal, So they're talking about the pivotal virtue.

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<v Speaker 2>So that's the other thing. It's not virtue, it's virtues,

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<v Speaker 2>and the virtues to the ancient stoics were I think

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<v Speaker 2>pretty straightforward and pretty timeless. They were courage, self discipline, justice,

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<v Speaker 2>and wisdom. And the idea was that every situation in life,

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<v Speaker 2>big and small, was this opportunity to practice those virtues.

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<v Speaker 2>So if we think of every situation, instead of going

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<v Speaker 2>through the life going what can I do here?

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<v Speaker 3>What should I do here?

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<v Speaker 2>We think, well, what opportunity do I have to practice

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<v Speaker 2>one of these ideas or all four of these ideas?

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<v Speaker 2>What is philosophy asking of me? I think that's a

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<v Speaker 2>much more interesting way to approach these, you know, admittedly

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<v Speaker 2>very ancient ideas.

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<v Speaker 4>How did you get the Marcuisraelis Meditations book? Because I mean,

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<v Speaker 4>I'm sixty eight and I more recently bought it maybe

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<v Speaker 4>a year ago, and I just look at it every

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<v Speaker 4>now and then. It sits on my bedside amongst seven

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<v Speaker 4>or eight other books, which I'm sort of reading different

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<v Speaker 4>books at different times depending on how I.

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<v Speaker 1>Feel at night.

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<v Speaker 4>And you know, so I'm sort of relatively speaking advanced

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<v Speaker 4>relative to you when you're you're nineteen? Who who mentioned you?

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<v Speaker 4>Or how did you become a cross? Looking at a

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<v Speaker 4>book like Marcus Realist's Meditations? Because it's sort of fairly

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<v Speaker 4>dense for a nineteen year old.

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<v Speaker 1>That's what I think.

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<v Speaker 3>Yeah, I was.

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<v Speaker 2>I was at a conference and I went up to

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<v Speaker 2>the speaker after and I just said, hey, you know,

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<v Speaker 2>are you reading anything interesting?

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<v Speaker 3>And then that's how I got pointed.

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<v Speaker 2>To the Stoics. And I think, what was so great

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<v Speaker 2>about that? I didn't realize that at the time, but

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<v Speaker 2>this is how Stoicism has spread for twenty five centuries

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<v Speaker 2>that It's been this process of Hey, I got something

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<v Speaker 2>out of this. I think you'll get something out of

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<v Speaker 2>it too. And that's one of the interesting passages in

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<v Speaker 2>Mark Surrelis's Meditations. Marx rewis being the Emperor of Rome.

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<v Speaker 2>He's thanking his teacher Rusticus for having lent him a

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<v Speaker 2>copy of the writings of Epictetus, who is his favorite

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<v Speaker 2>Stoic philosopher. So if we can think of, you know,

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<v Speaker 2>twenty five centuries of people going, hey, check out this book.

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<v Speaker 2>I think it's good. You know, that's what Stoicism is.

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<v Speaker 3>You know.

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<v Speaker 2>I don't think people are doing that with Heidegger or

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<v Speaker 2>Kant or.

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<v Speaker 3>Even Aristotle these days. Right.

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<v Speaker 2>The idea of philosophy being something closer to self help

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<v Speaker 2>is to me really really interesting and I think, you know,

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<v Speaker 2>some people turn up their notes at that, but I

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<v Speaker 2>think that's wonderful.

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<v Speaker 4>Yeah, mean, a lot of people always searching. Some people

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<v Speaker 4>in their life, they're always searching. They don't really know

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<v Speaker 4>what they're searching for. Do you think that Macros surrealis

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<v Speaker 4>is because given that you mentioned earlier on it was

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<v Speaker 4>sort of going back to twenty five centuries. I mean,

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<v Speaker 4>we probably can go back to the original writings of Stoicism,

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<v Speaker 4>which I'm sure go back beyond this, but in terms

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<v Speaker 4>of what's available to look at, you can probably go

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<v Speaker 4>back to you know, Socrates and Plato and Aristotle back

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<v Speaker 4>in the five hundred BC six BC, and I'm sure

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<v Speaker 4>it goes beyond that. But this is just what's in

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<v Speaker 4>evidence in terms of what's written down. I'm sure there's

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<v Speaker 4>lots of other places. There's probably Asian cultures and Egyptian

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<v Speaker 4>cultures would go beyond that. But the thing that's most popular,

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<v Speaker 4>but it was a bit, it was a bit sort

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<v Speaker 4>of complex, and sometimes this stuff could go on for

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<v Speaker 4>hundreds and hundreds of pages, especially if you're go and

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<v Speaker 4>buy some of the books, some of the writings of

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<v Speaker 4>these guys, the thing that I really just did is

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<v Speaker 4>that he made it pretty simple in terms of he

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<v Speaker 4>gave it to invite sizes. It was sort of like

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<v Speaker 4>a practical application of this little tweets. Yeah, that's perfect

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<v Speaker 4>nearly yeah, yeah, like little tweets.

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<v Speaker 1>Correct.

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<v Speaker 4>It's a mod version of tweets, an old version of

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<v Speaker 4>what is my version of tweets? So why do you

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<v Speaker 4>think that is important to people? Though?

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<v Speaker 1>Because? Is it because today.

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<v Speaker 4>We don't want to sit down and read Plato and

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<v Speaker 4>Socrates and Aristota would go on for hundreds and hundreds

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<v Speaker 4>and hundreds of pages and it gets very very complex.

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<v Speaker 4>Do you think today that we do only one of

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<v Speaker 4>digestings and bite size amounts?

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<v Speaker 2>You know what, No, I think Marcus Aurelius was doing

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<v Speaker 2>the same thing that I'm doing, that that people have

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<v Speaker 2>been doing for thousands of years, which is he was

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<v Speaker 2>taking ancient philosophy. And that's kind of a mind blowing

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<v Speaker 2>thing to think about. This was ancient philosophy to Marcus

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<v Speaker 2>aureli He's writing in the second century AD, and you know,

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<v Speaker 2>the founder of Stoicism was writing in the fourth century BC, right,

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<v Speaker 2>and so to him this was already stuff that was

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<v Speaker 2>thousands or hundreds of years old. Socrates to him was

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<v Speaker 2>older than Shakespeare is to us. Right, And so you

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<v Speaker 2>think about what he's doing is his reading this stuff

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<v Speaker 2>and then he's trying to digest it and make it accessible,

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<v Speaker 2>not to an audience per se. I think that's a

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<v Speaker 2>little different, but to himself. He's what meditations is. These

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<v Speaker 2>little bite sized sentences that you're talking about, they're they're

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<v Speaker 2>his summaries and re articulations of the ideas and the

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<v Speaker 2>things that he believes and the standards he's trying to

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<v Speaker 2>live up to.

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<v Speaker 3>That's what he's doing.

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<v Speaker 2>It's his private riffing on these you know, timeless ideas.

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<v Speaker 2>And so I think it's always been tough to go

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<v Speaker 2>back to the original sources and get exactly what they mean.

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<v Speaker 2>And so philosophy, just like music and art and uh

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<v Speaker 2>and and all the mediums, is this process of remixing

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<v Speaker 2>and rephrasing and re examining, and sometimes it comes out

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<v Speaker 2>very close to the original, and sometimes we come up

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<v Speaker 2>with something totally new when we do that.

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<v Speaker 4>It's interesting you just mentioned music, and music is one

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<v Speaker 4>way of conveying stories or important things to us. And

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<v Speaker 4>if I go back, you know, and I don't want to,

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<v Speaker 4>and I just.

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<v Speaker 1>Want to stop. We'll stop off because I don't want.

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<v Speaker 4>To sort of overload the whole discussion around this particular aspect.

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<v Speaker 4>But for me, if I go back and to the

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<v Speaker 4>stories of Homer, which predates all of the dudes, sure

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<v Speaker 4>Homer had this ability to talk about the philosophical things

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<v Speaker 4>that you're talking about, Like, you know, we talk about

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<v Speaker 4>virtues and ways of life and things that get us

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<v Speaker 4>get us closer to.

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<v Speaker 1>Being better human beings.

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<v Speaker 4>But I'm putting into stories like the Iliad and the Odyssey,

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<v Speaker 4>and by individuals within those stories, let's call them the

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<v Speaker 4>heroes and heroines. Usually they're heroes, but who were able

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<v Speaker 4>to endure in terms of endurance for example, and endure

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<v Speaker 4>terrible outcomes just to get to a certain point in

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<v Speaker 4>their life. And the best one is the Odyssey of

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<v Speaker 4>Odysseus trying to get home to his wife. But how

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<v Speaker 4>important is it to either put this stuff in by

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<v Speaker 4>sized tweet sort of versions, or alternatively, how important it

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<v Speaker 4>is it because you're a writer, how important is it

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<v Speaker 4>to put this stuff into storylines and an add a

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<v Speaker 4>story around it so that people can become interested Because

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<v Speaker 4>it can be a little bit dry. Ethan know what

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<v Speaker 4>I mean to some people. To you and I we

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<v Speaker 4>think is great.

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<v Speaker 2>But well, I'm in the middle of reading the Artissey

0:11:31.920 --> 0:11:34.520
<v Speaker 2>to my seven year old right now, so I've been

0:11:34.520 --> 0:11:35.560
<v Speaker 2>thinking a lot about this.

0:11:35.720 --> 0:11:37.199
<v Speaker 1>You're reading Robert Graves's version.

0:11:38.720 --> 0:11:41.920
<v Speaker 2>No, there's an American translator who's actually a biographer of

0:11:41.960 --> 0:11:44.440
<v Speaker 2>one of the Stoics. She wrote a biography of Seneca

0:11:44.559 --> 0:11:47.440
<v Speaker 2>called her name is Emily Wilson. She did a new

0:11:47.480 --> 0:11:49.240
<v Speaker 2>translation a couple of years ago, and she just did

0:11:49.600 --> 0:11:54.000
<v Speaker 2>the Iliad as well. The Rabert Graves edition is quite good.

0:11:55.000 --> 0:11:57.880
<v Speaker 2>Rapper Graves, I think the Fagels transition I've also read.

0:11:58.240 --> 0:12:03.280
<v Speaker 2>But the idea is to me, what I try to

0:12:03.320 --> 0:12:06.040
<v Speaker 2>do in my writing is take the ideas of the

0:12:06.120 --> 0:12:10.160
<v Speaker 2>Stoics and then demonstrate them through story or illustrate them

0:12:10.160 --> 0:12:13.520
<v Speaker 2>through story. So I feel like the Stoics already said

0:12:13.559 --> 0:12:15.679
<v Speaker 2>it as good as it can be said. You know,

0:12:15.880 --> 0:12:19.280
<v Speaker 2>they've distilled it down to its absolute essence as an

0:12:19.280 --> 0:12:23.680
<v Speaker 2>idea or as a statement. But that's not typically how

0:12:23.760 --> 0:12:27.160
<v Speaker 2>humans learn things. There's a reason Jesus spoke in parables.

0:12:27.480 --> 0:12:31.600
<v Speaker 2>Abraham Lincoln probably the great you know, American communicator spoke

0:12:31.640 --> 0:12:34.320
<v Speaker 2>in terms of stories, right, he would, he would tell

0:12:34.520 --> 0:12:38.760
<v Speaker 2>anecdotes to make his point. There's something disarming about a story,

0:12:39.080 --> 0:12:43.400
<v Speaker 2>there's something memorable about a story. There's something about the

0:12:43.440 --> 0:12:48.760
<v Speaker 2>way we understand things that I think makes stories particularly powerful.

0:12:48.760 --> 0:12:50.360
<v Speaker 2>And so what I try to do in my books

0:12:50.400 --> 0:12:53.839
<v Speaker 2>is is take an idea from the Stoics, how they

0:12:53.880 --> 0:12:57.240
<v Speaker 2>treated obstacles as opportunities, and then I'll write a book

0:12:57.720 --> 0:13:03.320
<v Speaker 2>demonstrating that or or extrapolating that out in the form

0:13:03.360 --> 0:13:07.240
<v Speaker 2>of stories from men and women past and present. You know,

0:13:07.360 --> 0:13:11.800
<v Speaker 2>great and evil people who who who illustrated that idea

0:13:12.040 --> 0:13:15.600
<v Speaker 2>or illustrated the perils of not living that idea. So

0:13:15.640 --> 0:13:17.560
<v Speaker 2>that's that's what I try to do in all of

0:13:17.600 --> 0:13:18.120
<v Speaker 2>my books.

0:13:18.640 --> 0:13:21.800
<v Speaker 4>It it's interesting you just mentioned the word parables, and

0:13:21.840 --> 0:13:26.000
<v Speaker 4>you know, there's been many great storytellers who tell a

0:13:26.040 --> 0:13:30.760
<v Speaker 4>story about in parables. When I look at today's leaders,

0:13:32.080 --> 0:13:34.719
<v Speaker 4>and I don't want to let's just concentrate on some

0:13:35.040 --> 0:13:36.800
<v Speaker 4>two of your leaders in your country, one of the

0:13:36.800 --> 0:13:38.679
<v Speaker 4>biggest nations of the world.

0:13:39.280 --> 0:13:40.800
<v Speaker 1>They doesn't seem to talk in powables.

0:13:40.800 --> 0:13:43.079
<v Speaker 4>They sort of seem to me, and I'm not mean

0:13:43.120 --> 0:13:47.800
<v Speaker 4>to be mean, but they sort of speak in riddles.

0:13:47.840 --> 0:13:49.600
<v Speaker 1>It's actually they're just confusing.

0:13:51.000 --> 0:13:53.520
<v Speaker 2>They make a lot of statements, but they don't they don't.

0:13:53.559 --> 0:13:56.360
<v Speaker 2>Not only do they not tell a good story about

0:13:56.360 --> 0:13:58.720
<v Speaker 2>how they want things to go, but they tend not

0:13:58.840 --> 0:14:03.480
<v Speaker 2>to tell real stories. So they'll go I'm speaking of

0:14:03.559 --> 0:14:07.400
<v Speaker 2>Susie as uh uh, a single mother of three living.

0:14:07.559 --> 0:14:10.480
<v Speaker 2>You know, they make up these stories about these fake people.

0:14:10.960 --> 0:14:14.160
<v Speaker 2>And and what the great leaders throughout history did was

0:14:14.400 --> 0:14:20.480
<v Speaker 2>draw on myths or commonly known stories and use them

0:14:20.560 --> 0:14:24.280
<v Speaker 2>as as a way of illustrating ideas or principles. So

0:14:24.520 --> 0:14:28.200
<v Speaker 2>so that that is a problem with the collapse of

0:14:28.320 --> 0:14:32.520
<v Speaker 2>the teaching of the classics, of the collapse of the humanities,

0:14:33.080 --> 0:14:36.320
<v Speaker 2>is we we don't We no longer have the same

0:14:37.120 --> 0:14:41.400
<v Speaker 2>myths and ideas, you know. Like the last sort of

0:14:41.440 --> 0:14:45.000
<v Speaker 2>thing that kind of pierced the cultural consciousness was probably

0:14:45.080 --> 0:14:47.880
<v Speaker 2>like Harry Potter or something. And you can't have the president,

0:14:48.200 --> 0:14:50.320
<v Speaker 2>you know, telling a story about Harry Potter.

0:14:50.360 --> 0:14:51.360
<v Speaker 3>It just seems silly.

0:14:51.520 --> 0:14:54.720
<v Speaker 2>But you need you need a common you know, you

0:14:54.840 --> 0:15:01.280
<v Speaker 2>need a common sort of shared consciousness of figures big

0:15:01.360 --> 0:15:05.000
<v Speaker 2>and small. Like that's what's so interesting the founding of America,

0:15:07.280 --> 0:15:10.720
<v Speaker 2>that all the American founders were steeped in these ancient

0:15:10.800 --> 0:15:14.040
<v Speaker 2>stories about the Greeks and Romans, and so they were

0:15:14.120 --> 0:15:17.480
<v Speaker 2>kind of almost play acting. And so when they would

0:15:17.560 --> 0:15:21.760
<v Speaker 2>say these things that sort of get written down in history,

0:15:22.040 --> 0:15:25.960
<v Speaker 2>people who knew their classical history understood, you know, the

0:15:26.480 --> 0:15:29.760
<v Speaker 2>plays they were referencing or the historical figures they were

0:15:29.760 --> 0:15:32.560
<v Speaker 2>alluding to, and it sort of imbued everything with this

0:15:32.680 --> 0:15:37.760
<v Speaker 2>kind of epic noss right, And we lack that today,

0:15:37.800 --> 0:15:40.000
<v Speaker 2>and I think that it makes it hard for us

0:15:40.000 --> 0:15:43.760
<v Speaker 2>to come together when we don't sort of share a

0:15:43.800 --> 0:15:44.720
<v Speaker 2>culture in that way.

0:15:44.880 --> 0:15:46.560
<v Speaker 4>And do you think it is that because the audience

0:15:47.520 --> 0:15:51.400
<v Speaker 4>lacks the general knowledge so much so that the person

0:15:51.560 --> 0:15:53.320
<v Speaker 4>speaking to them is no point talking to him about

0:15:53.360 --> 0:15:56.800
<v Speaker 4>these epic stories, which, as you said, like Abraham Lincoln,

0:15:57.080 --> 0:15:59.440
<v Speaker 4>his audience knew this history and generally speaking that we

0:15:59.440 --> 0:16:01.560
<v Speaker 4>was toward the stuff at school. I guess well, parents

0:16:01.600 --> 0:16:04.400
<v Speaker 4>talked about it. You know, parents probably told stories because

0:16:04.400 --> 0:16:06.120
<v Speaker 4>you know, we didn't have all the other distractions.

0:16:07.200 --> 0:16:11.960
<v Speaker 1>Do you think therefore it's impossible for current leaders to

0:16:12.040 --> 0:16:12.640
<v Speaker 1>be able to.

0:16:14.200 --> 0:16:17.080
<v Speaker 4>Do what say someone like Abraham Lincoln did and tell

0:16:17.120 --> 0:16:19.080
<v Speaker 4>those to have stories, And therefore our current leaders and

0:16:19.200 --> 0:16:22.320
<v Speaker 4>more talking about falsehoods and fakeness and all the short

0:16:22.400 --> 0:16:24.640
<v Speaker 4>term stuff that we generally get out of social media.

0:16:25.720 --> 0:16:26.880
<v Speaker 1>Is that the reason I don't.

0:16:26.720 --> 0:16:29.080
<v Speaker 2>Think it's imposs I don't think it's impossible. I just

0:16:29.080 --> 0:16:31.680
<v Speaker 2>think it's it's much harder, right. And so that's what

0:16:32.000 --> 0:16:36.160
<v Speaker 2>that's what demagogues do or populists do, is they they

0:16:36.360 --> 0:16:39.000
<v Speaker 2>they do tell a story which is like, they're those

0:16:39.040 --> 0:16:42.400
<v Speaker 2>people over there, and those people are bad, and those

0:16:42.440 --> 0:16:45.240
<v Speaker 2>people are the source of all of the problems and

0:16:45.360 --> 0:16:48.760
<v Speaker 2>evils of life, right, And that is a very timeless story.

0:16:48.760 --> 0:16:51.800
<v Speaker 2>The story of the scapegoat is a very sort of timeless,

0:16:52.000 --> 0:16:54.000
<v Speaker 2>uh you know, universal.

0:16:54.120 --> 0:16:55.000
<v Speaker 3>Sort of trope.

0:16:55.160 --> 0:16:56.880
<v Speaker 2>And so I do think we're seeing some of the

0:16:56.960 --> 0:17:00.080
<v Speaker 2>negative of it. But but I think it's been a

0:17:00.080 --> 0:17:03.600
<v Speaker 2>while since since any of the major nations had had

0:17:03.600 --> 0:17:08.399
<v Speaker 2>a really great leader who could tell a story about.

0:17:08.119 --> 0:17:09.359
<v Speaker 3>You know where we're going.

0:17:10.200 --> 0:17:13.280
<v Speaker 2>I mean even even even Trump. You know, Trump's saying

0:17:13.440 --> 0:17:16.040
<v Speaker 2>make America great again. He's saying, like, make it like

0:17:16.080 --> 0:17:18.720
<v Speaker 2>it used to be. He's not able to say, I

0:17:18.800 --> 0:17:21.159
<v Speaker 2>here's how I think it should be going forward. So

0:17:21.160 --> 0:17:25.920
<v Speaker 2>there there's just something there's something lacking about our ability

0:17:26.000 --> 0:17:31.439
<v Speaker 2>to to sort of share ideas or or aspirations that

0:17:31.480 --> 0:17:32.440
<v Speaker 2>I do think is a.

0:17:32.400 --> 0:17:44.080
<v Speaker 5>Problem if I if I got back, because I'm trying

0:17:44.119 --> 0:17:46.280
<v Speaker 5>to work out where you became.

0:17:46.640 --> 0:17:50.320
<v Speaker 4>Two things, you developed yourself into a great rata, and

0:17:50.359 --> 0:17:53.560
<v Speaker 4>that's a skill, thank you. The second thing is that

0:17:55.080 --> 0:17:58.119
<v Speaker 4>what you're write about you also had learned about. And

0:17:58.240 --> 0:18:01.919
<v Speaker 4>we've already you've already explained to me that NINETEENA started

0:18:01.960 --> 0:18:09.399
<v Speaker 4>with reading the Marcus Releases tweets. But how did you

0:18:09.800 --> 0:18:13.680
<v Speaker 4>become a great writer? Because that's a big skill. I mean,

0:18:13.720 --> 0:18:16.159
<v Speaker 4>what is the process if you go back to when

0:18:16.160 --> 0:18:18.560
<v Speaker 4>you're No. One in twenty how'd you start this process off?

0:18:19.040 --> 0:18:21.560
<v Speaker 4>What was you and what were your influences?

0:18:22.080 --> 0:18:22.240
<v Speaker 3>Well?

0:18:22.280 --> 0:18:25.440
<v Speaker 2>I was I became a writer in a very old

0:18:25.440 --> 0:18:29.040
<v Speaker 2>school way in that I was the apprentice to a

0:18:29.080 --> 0:18:32.240
<v Speaker 2>great writer. So I was a research assistant to a

0:18:32.240 --> 0:18:35.040
<v Speaker 2>writer named Robert Green, who's one of the great nonfiction

0:18:35.119 --> 0:18:37.680
<v Speaker 2>writers of the of the twentieth and twenty first centuries.

0:18:38.320 --> 0:18:43.640
<v Speaker 2>And I learned the craft from him, and I worked

0:18:43.640 --> 0:18:46.240
<v Speaker 2>for him for many years. He showed me how books work,

0:18:46.320 --> 0:18:48.200
<v Speaker 2>he showed me how to tell stories, he showed.

0:18:47.960 --> 0:18:48.680
<v Speaker 3>Me how to research.

0:18:49.560 --> 0:18:52.240
<v Speaker 2>I learned in that way and I think, you know,

0:18:52.280 --> 0:18:54.800
<v Speaker 2>today people think it's you know, you throw something up

0:18:54.840 --> 0:18:57.560
<v Speaker 2>online and he either finds an audience or it doesn't.

0:18:58.560 --> 0:19:02.080
<v Speaker 2>I wrote every day on line for you know, several

0:19:02.200 --> 0:19:06.840
<v Speaker 2>years between my first book and hitting a best selling

0:19:06.840 --> 0:19:09.480
<v Speaker 2>you know, hitting the New York Times bestseller list was a.

0:19:09.119 --> 0:19:10.840
<v Speaker 3>Period of several years. After that.

0:19:11.480 --> 0:19:14.239
<v Speaker 2>It was a It was an apprenticeship literally and then

0:19:14.240 --> 0:19:18.600
<v Speaker 2>an apprenticeship figuratively in sort of doing the thing over

0:19:18.640 --> 0:19:21.520
<v Speaker 2>and over and over again and learning not just how

0:19:21.560 --> 0:19:24.640
<v Speaker 2>to do the thing better, but also how to engage

0:19:24.680 --> 0:19:27.320
<v Speaker 2>and interact with an audience. You know, comedians talk about

0:19:27.359 --> 0:19:29.160
<v Speaker 2>you just got to get up on stage a lot

0:19:29.200 --> 0:19:29.800
<v Speaker 2>of times.

0:19:30.520 --> 0:19:33.600
<v Speaker 3>And that is one one advantage.

0:19:32.920 --> 0:19:36.240
<v Speaker 2>That the internet, you know, offers people is that it

0:19:36.320 --> 0:19:38.280
<v Speaker 2>is possible to get a lot of reps. And I

0:19:38.320 --> 0:19:40.800
<v Speaker 2>got a lot of reps in my twenties just writing

0:19:40.840 --> 0:19:44.120
<v Speaker 2>and writing and writing and writing, and you know, eventually

0:19:44.119 --> 0:19:45.280
<v Speaker 2>that I think that paid off.

0:19:45.480 --> 0:19:47.879
<v Speaker 4>It's pretty cool that you got to sort of deal with,

0:19:49.040 --> 0:19:50.760
<v Speaker 4>you know, someone write a book as powerful as a

0:19:50.800 --> 0:19:54.119
<v Speaker 4>forty forty eight Laws of Power, Like, I mean, that's

0:19:54.280 --> 0:19:58.480
<v Speaker 4>not necessarily saying that that book's are exactly my piece

0:19:58.480 --> 0:20:01.960
<v Speaker 4>of cake. But none it is a pretty it's a

0:20:01.960 --> 0:20:06.480
<v Speaker 4>pretty big deal and great a pretty successful person. Lots

0:20:06.480 --> 0:20:09.720
<v Speaker 4>of people always ask me questions about mentorship, so maybe,

0:20:09.800 --> 0:20:13.840
<v Speaker 4>you know, maybe you can tell us in a philosophical way,

0:20:14.359 --> 0:20:19.040
<v Speaker 4>the philosophy and the philosophy around seeking a mentor and

0:20:19.119 --> 0:20:23.320
<v Speaker 4>how you I don't want to use the word make use,

0:20:23.359 --> 0:20:25.479
<v Speaker 4>but how you take advantage of what the mentor has

0:20:25.520 --> 0:20:25.880
<v Speaker 4>to offer.

0:20:26.240 --> 0:20:27.760
<v Speaker 1>What does it mean? Mentorship?

0:20:29.920 --> 0:20:34.000
<v Speaker 2>It's a weird thing because a mentorship is something essential

0:20:34.119 --> 0:20:37.000
<v Speaker 2>and yet it is also something that's a little bit ineffable.

0:20:37.359 --> 0:20:39.920
<v Speaker 2>I sometimes I'll get emails from people and they'll say, hey,

0:20:39.920 --> 0:20:42.160
<v Speaker 2>will you be my mentor? They say, what's the How

0:20:42.200 --> 0:20:44.920
<v Speaker 2>can I find a mentor? And that's not really how

0:20:44.960 --> 0:20:47.359
<v Speaker 2>it works, you know. In the old days, yeah, you

0:20:47.400 --> 0:20:50.199
<v Speaker 2>would be attached as an apprentice to someone and there

0:20:50.240 --> 0:20:53.919
<v Speaker 2>would be a contract and you're basically like an indentured servant.

0:20:54.280 --> 0:20:56.439
<v Speaker 2>It doesn't work that way anymore. You have to you

0:20:56.480 --> 0:20:59.640
<v Speaker 2>have to show potential, you have to have some momentum

0:21:00.200 --> 0:21:04.800
<v Speaker 2>and somebody who needs someone. It's weird to say, like

0:21:05.200 --> 0:21:07.720
<v Speaker 2>they'll find you, but that's kind of how it works.

0:21:07.880 --> 0:21:08.080
<v Speaker 3>Right.

0:21:09.160 --> 0:21:11.680
<v Speaker 2>You don't go around, you don't go to a bar

0:21:11.760 --> 0:21:13.960
<v Speaker 2>and you just ask people, Hey, will you be my girlfriend?

0:21:14.000 --> 0:21:17.200
<v Speaker 2>Will you be my boyfriend? Right, it's a process that ensues,

0:21:17.280 --> 0:21:20.560
<v Speaker 2>and part of why it ensues is that you show

0:21:20.600 --> 0:21:22.880
<v Speaker 2>yourself as someone who's going somewhere right.

0:21:22.960 --> 0:21:23.679
<v Speaker 3>And so my.

0:21:24.080 --> 0:21:27.440
<v Speaker 2>Relationship with Robert Green began because I was already working

0:21:27.480 --> 0:21:29.920
<v Speaker 2>for another author and I was working for someone else

0:21:30.200 --> 0:21:33.560
<v Speaker 2>and as sort of we were, you know, in the

0:21:33.600 --> 0:21:35.960
<v Speaker 2>same proximity to each other, and he happened to need

0:21:36.000 --> 0:21:39.520
<v Speaker 2>one at that time. And you know, I got a shot,

0:21:39.640 --> 0:21:42.320
<v Speaker 2>and I think that's really important. You'll get a shot.

0:21:42.600 --> 0:21:44.840
<v Speaker 2>It's just what do you do with that shot? And

0:21:44.920 --> 0:21:47.719
<v Speaker 2>I think I managed to take good advantage of it.

0:21:48.200 --> 0:21:52.639
<v Speaker 2>And then you have to understand, you know that the

0:21:52.800 --> 0:21:56.320
<v Speaker 2>mentor is paying you with the most priceless thing there is,

0:21:56.359 --> 0:22:00.280
<v Speaker 2>which is their time, their very hard one insights, and

0:22:00.320 --> 0:22:02.280
<v Speaker 2>so you have to figure out what is it that

0:22:02.320 --> 0:22:03.800
<v Speaker 2>you're trying to get out of this thing?

0:22:04.359 --> 0:22:04.600
<v Speaker 3>How?

0:22:04.760 --> 0:22:08.080
<v Speaker 2>How what is success to you? I find sometimes in

0:22:08.119 --> 0:22:11.359
<v Speaker 2>young people that I've worked for, I see something in them,

0:22:12.040 --> 0:22:14.359
<v Speaker 2>but I seem to want it for them more than

0:22:14.359 --> 0:22:18.240
<v Speaker 2>they want it for themselves. And that can be you know,

0:22:18.280 --> 0:22:21.480
<v Speaker 2>that's the death knell to a potential you know, mentor

0:22:21.600 --> 0:22:22.680
<v Speaker 2>mentee relationship.

0:22:23.400 --> 0:22:26.480
<v Speaker 4>How important is it do you think in terms of

0:22:26.800 --> 0:22:31.040
<v Speaker 4>your career and and perhaps more importantly your opportunities, like

0:22:31.080 --> 0:22:34.720
<v Speaker 4>you know, mentorship opportunities for example, you know green.

0:22:37.240 --> 0:22:39.800
<v Speaker 1>Is it for you to show value?

0:22:40.200 --> 0:22:43.360
<v Speaker 4>So you know, like one thing I know in my

0:22:43.400 --> 0:22:46.960
<v Speaker 4>life is that the people that I'm attracted to is

0:22:47.000 --> 0:22:52.919
<v Speaker 4>someone who's who's building an awareness campaign, maybe unnaturally not

0:22:52.960 --> 0:22:55.240
<v Speaker 4>even realized in doing it, but that's something that's valuable

0:22:55.280 --> 0:22:58.480
<v Speaker 4>to me. And as you say, I think mentors choose

0:22:59.040 --> 0:23:00.720
<v Speaker 4>the mentee as a party exact.

0:23:01.760 --> 0:23:04.399
<v Speaker 1>So how important because you're putting something you know, you're.

0:23:04.280 --> 0:23:07.159
<v Speaker 4>Putting value out there, and obviously someone's will the value.

0:23:07.280 --> 0:23:09.119
<v Speaker 4>Did you know you're putting value out there? Did you

0:23:09.200 --> 0:23:11.480
<v Speaker 4>actually say I'm going to put value out there or

0:23:11.520 --> 0:23:13.960
<v Speaker 4>this is a topic I'm really really interested and I'm

0:23:13.960 --> 0:23:15.960
<v Speaker 4>going to become the best at it.

0:23:17.680 --> 0:23:20.960
<v Speaker 2>Yeah, you got to find something that you're good at

0:23:21.040 --> 0:23:23.719
<v Speaker 2>that maybe other people aren't good at yet that is

0:23:23.760 --> 0:23:24.400
<v Speaker 2>a value.

0:23:25.040 --> 0:23:25.240
<v Speaker 3>You know.

0:23:25.440 --> 0:23:28.440
<v Speaker 2>I'll get emails from people and they'll say like, hey,

0:23:28.520 --> 0:23:30.680
<v Speaker 2>I want to work for you, I'll work for free,

0:23:31.119 --> 0:23:35.760
<v Speaker 2>I'll do anything. And what they don't understand what you're

0:23:35.800 --> 0:23:39.400
<v Speaker 2>saying when you say that to a busy person, is hey,

0:23:39.480 --> 0:23:44.200
<v Speaker 2>i'd like you to figure out how you can help me, right,

0:23:44.320 --> 0:23:47.320
<v Speaker 2>And I don't have time for that. But if someone

0:23:47.359 --> 0:23:50.640
<v Speaker 2>emails me and says, hey, I notice you're doing this thing.

0:23:51.080 --> 0:23:53.760
<v Speaker 2>This other person who's a successful writer is doing this

0:23:53.880 --> 0:23:57.040
<v Speaker 2>other thing that I think you should be doing, and

0:23:57.440 --> 0:24:01.000
<v Speaker 2>I can do that for you, or hey, why aren't

0:24:01.040 --> 0:24:03.000
<v Speaker 2>you doing X Y or z? Or have you thought

0:24:03.000 --> 0:24:06.000
<v Speaker 2>about doing X, Y or z. Now, me and that

0:24:06.040 --> 0:24:08.440
<v Speaker 2>person might have a conversation because I'd be like, oh,

0:24:08.440 --> 0:24:11.720
<v Speaker 2>I didn't think about that, or oh, sure, I'll give

0:24:11.720 --> 0:24:14.399
<v Speaker 2>you a shot to do that. And so what I

0:24:14.440 --> 0:24:16.480
<v Speaker 2>did are very early on. The reason I was able

0:24:16.520 --> 0:24:18.280
<v Speaker 2>to work with all these different authors is I really

0:24:18.760 --> 0:24:21.880
<v Speaker 2>I came to understand, you know, how internet marketing worked

0:24:21.920 --> 0:24:24.480
<v Speaker 2>and how blogs worked at a time when this was

0:24:24.520 --> 0:24:28.359
<v Speaker 2>still very very new. And so I there were so

0:24:28.520 --> 0:24:31.840
<v Speaker 2>many things that Robert could teach me, but there was

0:24:31.960 --> 0:24:34.360
<v Speaker 2>one thing that I could help him with, and that's

0:24:34.400 --> 0:24:36.200
<v Speaker 2>where the exchange.

0:24:35.680 --> 0:24:36.280
<v Speaker 1>And what was that?

0:24:36.520 --> 0:24:39.520
<v Speaker 2>What was that I could help him with Internet stuff?

0:24:39.560 --> 0:24:41.520
<v Speaker 2>You know, I was the young kid who understood how

0:24:42.000 --> 0:24:45.760
<v Speaker 2>computers worked. And some of these authors whose work I

0:24:45.800 --> 0:24:48.840
<v Speaker 2>really admired, you know, didn't have time to figure all

0:24:48.840 --> 0:24:50.760
<v Speaker 2>that stuff out, and that's where the exchange happened.

0:24:50.840 --> 0:24:52.360
<v Speaker 1>Yeah, so it was so more of the reverse.

0:24:52.480 --> 0:24:55.639
<v Speaker 4>It wasn't so much you wanted to ask him to

0:24:55.680 --> 0:24:58.960
<v Speaker 4>be your mentor. It was more like he wanted you

0:24:59.000 --> 0:25:01.520
<v Speaker 4>to become his mentee because there was something valuable in

0:25:01.600 --> 0:25:04.040
<v Speaker 4>exchange for what he needed as well, and because you know,

0:25:04.160 --> 0:25:07.000
<v Speaker 4>lots of times. I recently was talking to some real

0:25:07.080 --> 0:25:08.879
<v Speaker 4>estate agents and they were saying to me, you know,

0:25:08.920 --> 0:25:11.359
<v Speaker 4>how do I become valuable to you know, how do

0:25:11.400 --> 0:25:13.400
<v Speaker 4>I get more listings in Australia. You got to get listing,

0:25:13.400 --> 0:25:15.000
<v Speaker 4>that's how you make money as a real estate agent.

0:25:15.320 --> 0:25:17.840
<v Speaker 4>And I said, well, if maybe you've got to present

0:25:17.840 --> 0:25:21.080
<v Speaker 4>yourself as something valuable to these individuals, I suppose just

0:25:21.119 --> 0:25:22.640
<v Speaker 4>another transaction that they're all put.

0:25:22.840 --> 0:25:24.800
<v Speaker 1>You know, there's every real estate agent, does.

0:25:24.960 --> 0:25:27.640
<v Speaker 4>You know what's valuable to people in your in your

0:25:27.800 --> 0:25:32.080
<v Speaker 4>district and just write about it, you know, and publish

0:25:32.080 --> 0:25:34.440
<v Speaker 4>it somewhere wherever. It's on Instagram, I don't care where

0:25:34.440 --> 0:25:36.639
<v Speaker 4>you do it, but just get to your audience and

0:25:36.680 --> 0:25:39.280
<v Speaker 4>they will select you. I mean, people get selected.

0:25:39.760 --> 0:25:42.800
<v Speaker 2>That's how I That's how I got my start as

0:25:42.800 --> 0:25:45.560
<v Speaker 2>a writer, before I published a book, before I was

0:25:45.600 --> 0:25:49.000
<v Speaker 2>even writing anything publicly, I started an email list where

0:25:49.040 --> 0:25:52.040
<v Speaker 2>I just recommended books that I thought were good, and

0:25:52.320 --> 0:25:56.400
<v Speaker 2>over time I developed a small audience of people who

0:25:56.440 --> 0:25:59.920
<v Speaker 2>loved books, and at some point I was able to go, hey,

0:26:00.560 --> 0:26:03.400
<v Speaker 2>I've recommended hundreds of books to you over the last

0:26:03.400 --> 0:26:06.480
<v Speaker 2>several years and you like some of them. Is there

0:26:06.520 --> 0:26:08.960
<v Speaker 2>a chance that you might like this book that I wrote?

0:26:09.320 --> 0:26:11.760
<v Speaker 2>And that's what kicked off my career. And so I

0:26:11.800 --> 0:26:15.800
<v Speaker 2>think whether it's mentorship or building a client base or

0:26:17.320 --> 0:26:20.919
<v Speaker 2>you know, an audience, it's all rooted in this idea

0:26:20.960 --> 0:26:23.879
<v Speaker 2>of where are you providing value? And you start there

0:26:24.720 --> 0:26:27.280
<v Speaker 2>instead of which is you know it's funny one. That's

0:26:27.320 --> 0:26:29.199
<v Speaker 2>one of the laws of the forty eight Laws of Power,

0:26:29.280 --> 0:26:33.960
<v Speaker 2>Robert Green says, always appeal to self interest, never mercy

0:26:34.040 --> 0:26:37.000
<v Speaker 2>or gratitude. And so when you say, hey, help me,

0:26:37.200 --> 0:26:40.320
<v Speaker 2>I really need something from you, that's not a compelling offer.

0:26:40.600 --> 0:26:42.400
<v Speaker 2>But when you say, hey, look what I can do

0:26:42.880 --> 0:26:45.760
<v Speaker 2>this is valuable, that's a very that's a much more

0:26:45.840 --> 0:26:47.160
<v Speaker 2>compelling thing to say.

0:26:47.720 --> 0:26:52.600
<v Speaker 4>And no doubt you've read these the letters of Mackievelli

0:26:52.680 --> 0:26:55.239
<v Speaker 4>to the Prince, which when I used to set up

0:26:55.280 --> 0:26:57.800
<v Speaker 4>my business as many many years ago, any young guys

0:26:57.800 --> 0:26:59.280
<v Speaker 4>just to come and iced to give them the book.

0:26:59.520 --> 0:27:01.280
<v Speaker 4>There was a book with all the let not all

0:27:01.240 --> 0:27:02.639
<v Speaker 4>the letters, but some of the letters in and I

0:27:02.760 --> 0:27:04.880
<v Speaker 4>used to talk about, Yeah, I used to just say

0:27:04.880 --> 0:27:07.040
<v Speaker 4>read this because we used to take over other businesses.

0:27:07.080 --> 0:27:11.160
<v Speaker 4>And Mackievelli was about trying to say to the Prince, look,

0:27:11.200 --> 0:27:13.360
<v Speaker 4>when you take over another territory, this is the way

0:27:13.359 --> 0:27:16.200
<v Speaker 4>you've got to be a lot of people attribute Machiavelian

0:27:16.240 --> 0:27:19.240
<v Speaker 4>principles as been quite evil and manipulative. An actual fact,

0:27:19.359 --> 0:27:20.960
<v Speaker 4>I don't find him that way. I find them quite

0:27:21.000 --> 0:27:25.600
<v Speaker 4>practical practically outcomes. How how do does how do you

0:27:25.680 --> 0:27:31.480
<v Speaker 4>see Machiavellian principles sort of panning out? Let's say, for example,

0:27:31.520 --> 0:27:34.520
<v Speaker 4>for importance of a business person to have read those principles,

0:27:34.600 --> 0:27:37.520
<v Speaker 4>someone who goes and makes buyers business and bill's employment

0:27:37.640 --> 0:27:41.520
<v Speaker 4>people and employees, bills, audiences. How important those principles to you?

0:27:42.320 --> 0:27:43.160
<v Speaker 1>Do you think that reallyvant?

0:27:43.200 --> 0:27:44.720
<v Speaker 2>I mean, I think they're very principal. I think they're

0:27:44.800 --> 0:27:47.439
<v Speaker 2>very principal. And I would actually say Machiavelli was a

0:27:47.520 --> 0:27:50.119
<v Speaker 2>very principled game. And this is a guy who's tortured

0:27:50.960 --> 0:27:54.280
<v Speaker 2>for his belief that that that Florence actually should be

0:27:54.320 --> 0:27:58.000
<v Speaker 2>a republic. He was, he was actually anti prince, but

0:27:58.080 --> 0:28:00.240
<v Speaker 2>he was he was smart enough to see how how

0:28:00.520 --> 0:28:03.959
<v Speaker 2>a powerful print should operate. But I think a lot

0:28:04.040 --> 0:28:06.200
<v Speaker 2>about this a lot with my books. Look, I love

0:28:06.240 --> 0:28:09.880
<v Speaker 2>ancient philosophy. I'm a nerd for these things, but I'm

0:28:09.880 --> 0:28:12.480
<v Speaker 2>also very realistic, and I understand that most people are not.

0:28:13.080 --> 0:28:15.640
<v Speaker 2>So I spend a lot of time thinking about how

0:28:15.640 --> 0:28:17.520
<v Speaker 2>to build my platform. I spend a lot of time

0:28:17.560 --> 0:28:23.360
<v Speaker 2>thinking about the titles, the positioning, the pricing, the approaches

0:28:23.400 --> 0:28:26.680
<v Speaker 2>of the books, because I'm doing exactly what Machiavelli and

0:28:26.760 --> 0:28:29.240
<v Speaker 2>Robert Green talked about, which is, I want to make

0:28:29.280 --> 0:28:32.520
<v Speaker 2>it clear that this book is what you need. It's

0:28:32.560 --> 0:28:35.160
<v Speaker 2>not what I think you need. I want to make

0:28:35.200 --> 0:28:40.160
<v Speaker 2>it clear that this is this is valuable to you,

0:28:40.240 --> 0:28:43.680
<v Speaker 2>This does something for you, as opposed to coming at

0:28:43.760 --> 0:28:46.240
<v Speaker 2>it the way I unfortunately too many people do, which

0:28:46.280 --> 0:28:49.200
<v Speaker 2>is they go, this is really important, and you're an

0:28:49.240 --> 0:28:52.560
<v Speaker 2>idiot if you don't know about it right, And No,

0:28:52.680 --> 0:28:55.080
<v Speaker 2>you have to meet the audience where they are and

0:28:55.120 --> 0:28:59.080
<v Speaker 2>the audience is busy, the audience is distracted, the audience

0:29:00.200 --> 0:29:03.560
<v Speaker 2>preconceived notions about things, and you have to find a

0:29:03.560 --> 0:29:06.280
<v Speaker 2>way in. And if you can't be strategic, and I

0:29:06.320 --> 0:29:09.920
<v Speaker 2>would say a little bit Machiavellian, you're probably not gonna

0:29:09.920 --> 0:29:10.400
<v Speaker 2>make it.

0:29:10.400 --> 0:29:10.760
<v Speaker 1>Would you?

0:29:10.800 --> 0:29:14.360
<v Speaker 4>Would you mind explain to the audience, our audience. I'm

0:29:15.800 --> 0:29:18.120
<v Speaker 4>given what you just said. What do you say the

0:29:18.120 --> 0:29:21.520
<v Speaker 4>difference between some like Machiavelio, not the one of us

0:29:21.560 --> 0:29:23.120
<v Speaker 4>knew in but what he's led us said to the

0:29:23.160 --> 0:29:27.959
<v Speaker 4>prince versus, for example, the stall and the process of

0:29:28.120 --> 0:29:29.280
<v Speaker 4>say resputant.

0:29:31.080 --> 0:29:34.520
<v Speaker 2>I don't know that that's not my uh my area

0:29:34.560 --> 0:29:38.000
<v Speaker 2>of expertise historically, but but I think you know what's

0:29:38.040 --> 0:29:43.040
<v Speaker 2>interesting about Machiavelli is that Machiavelli was trying to look

0:29:43.080 --> 0:29:46.920
<v Speaker 2>back at history and deduce some patterns, good and bad

0:29:47.160 --> 0:29:51.240
<v Speaker 2>that we can learn from. He's not saying you should

0:29:51.240 --> 0:29:53.800
<v Speaker 2>do all these things, but he is saying that you

0:29:53.920 --> 0:29:55.920
<v Speaker 2>got to be aware of all these things. And that

0:29:56.360 --> 0:29:58.000
<v Speaker 2>is a thing I talk a lot about in the

0:29:58.040 --> 0:30:01.920
<v Speaker 2>new book, this idea of how having some a pragmatic

0:30:01.960 --> 0:30:04.840
<v Speaker 2>streak that if you just think that because you're right,

0:30:05.240 --> 0:30:07.520
<v Speaker 2>if you just think that because your cause is just

0:30:07.960 --> 0:30:12.000
<v Speaker 2>it's going to succeed, you're going to be sorely mistaken.

0:30:12.360 --> 0:30:15.720
<v Speaker 2>At the same time, if your cause isn't right, if

0:30:15.760 --> 0:30:18.400
<v Speaker 2>there aren't if there isn't something behind it, if there

0:30:18.440 --> 0:30:22.800
<v Speaker 2>isn't some real principles to it, you know, you may succeed,

0:30:23.120 --> 0:30:25.040
<v Speaker 2>but I don't think it's going to be a particularly

0:30:25.200 --> 0:30:29.960
<v Speaker 2>meaningful and significant success. And so there is a balance there.

0:30:30.240 --> 0:30:32.440
<v Speaker 2>I think the Stoics tried to strike it well, you know,

0:30:32.480 --> 0:30:35.280
<v Speaker 2>they tried to They tried to understand the ways of

0:30:35.320 --> 0:30:38.200
<v Speaker 2>the world and try to inshit a little bit closer

0:30:38.240 --> 0:30:40.800
<v Speaker 2>to where they thought it should be. And I do

0:30:40.840 --> 0:30:43.560
<v Speaker 2>think we need more people like that. You know, just

0:30:43.600 --> 0:30:46.000
<v Speaker 2>tweeting about a problem doesn't do anything about it if

0:30:46.040 --> 0:30:49.200
<v Speaker 2>you don't have the power to bring it into existence,

0:30:49.240 --> 0:30:52.200
<v Speaker 2>and that is a really important, you know, aspect of

0:30:52.600 --> 0:30:52.960
<v Speaker 2>all of this.

0:30:53.320 --> 0:30:56.120
<v Speaker 4>You said something really interesting about, you know, how you

0:30:56.960 --> 0:30:59.680
<v Speaker 4>set your title, and in twenty twelveies you put out

0:30:59.680 --> 0:31:01.200
<v Speaker 4>of the book trust me, I love this one.

0:31:01.280 --> 0:31:02.400
<v Speaker 1>I love you. Trust me.

0:31:03.000 --> 0:31:07.600
<v Speaker 4>I'mlyining Confessions of a Medium manipulate. He's plain what the

0:31:07.600 --> 0:31:11.840
<v Speaker 4>book was about and obviously gets our attention. The headline

0:31:11.880 --> 0:31:16.280
<v Speaker 4>gets the attention, but obviously the headline's more pisstike as

0:31:16.360 --> 0:31:17.640
<v Speaker 4>not really what the book's about.

0:31:17.640 --> 0:31:21.000
<v Speaker 2>I guess no, I was doing an expose of the

0:31:21.080 --> 0:31:24.840
<v Speaker 2>media system. But what I looked at is that there

0:31:24.880 --> 0:31:27.320
<v Speaker 2>were a lot of really interesting books of media criticism,

0:31:27.520 --> 0:31:31.040
<v Speaker 2>historically and contemporary, but they tended to be read only

0:31:31.080 --> 0:31:34.240
<v Speaker 2>by people in the media and therefore had almost no

0:31:34.400 --> 0:31:38.120
<v Speaker 2>impact and did not sell well. And so as I

0:31:38.200 --> 0:31:40.560
<v Speaker 2>as I thought about how I was going to position

0:31:40.640 --> 0:31:42.800
<v Speaker 2>and write that book, I thought, I want to reach

0:31:42.840 --> 0:31:45.520
<v Speaker 2>a bigger audience than that, and so I, you know,

0:31:45.800 --> 0:31:47.560
<v Speaker 2>I decided to put some of the ideas in the

0:31:47.560 --> 0:31:52.200
<v Speaker 2>book to practice. And you know, to me, if it's

0:31:52.240 --> 0:31:54.760
<v Speaker 2>one thing to talk about something, but you've also got

0:31:54.800 --> 0:31:57.000
<v Speaker 2>to be you've also got to have some proof that

0:31:57.040 --> 0:31:59.400
<v Speaker 2>you know what you're talking about. And that's what I

0:31:59.440 --> 0:32:00.560
<v Speaker 2>was trying to do that book.

0:32:01.640 --> 0:32:05.000
<v Speaker 4>But was it did you learn something in particular? Because

0:32:05.000 --> 0:32:08.320
<v Speaker 4>it's not really philosophical as such, but it's is it

0:32:08.360 --> 0:32:09.959
<v Speaker 4>more like a.

0:32:09.400 --> 0:32:12.600
<v Speaker 2>Although that is trust me I'm lying. Is the thing

0:32:12.640 --> 0:32:15.320
<v Speaker 2>we call the liar's paradox, which is can you trust

0:32:15.360 --> 0:32:18.840
<v Speaker 2>someone who's told you they've they're lying? So it's you know,

0:32:18.880 --> 0:32:22.360
<v Speaker 2>I was supposed to be provocative, but but but the

0:32:22.440 --> 0:32:25.720
<v Speaker 2>idea in that book was, look, these are the forces

0:32:25.760 --> 0:32:28.720
<v Speaker 2>that are acting on the information that you are consuming.

0:32:29.320 --> 0:32:32.840
<v Speaker 2>And and I'm not saying it should be this way.

0:32:33.080 --> 0:32:35.000
<v Speaker 2>I'm saying this is the way that it is. And

0:32:35.080 --> 0:32:37.080
<v Speaker 2>I know this for a fact because I've not only

0:32:37.120 --> 0:32:39.760
<v Speaker 2>seen it, but I've done it. And you know, it's

0:32:39.800 --> 0:32:42.200
<v Speaker 2>funny that book came out and and it did do

0:32:42.400 --> 0:32:44.880
<v Speaker 2>very well, but there were a lot of people, particularly

0:32:44.960 --> 0:32:47.400
<v Speaker 2>people in the media, that said, you know that they've

0:32:47.440 --> 0:32:50.000
<v Speaker 2>kind of played a game of shoot the messenger, and

0:32:50.040 --> 0:32:53.160
<v Speaker 2>the result was they were slow in making a lot

0:32:53.160 --> 0:32:56.800
<v Speaker 2>of the changes that you know, we have needed to

0:32:56.840 --> 0:32:59.240
<v Speaker 2>make as a society, and that we're still dealing with

0:32:59.280 --> 0:33:04.560
<v Speaker 2>the consequence. So, you know, I have a mixed, you know,

0:33:04.640 --> 0:33:07.959
<v Speaker 2>feeling about that book, you know, twelve years after it

0:33:08.000 --> 0:33:09.160
<v Speaker 2>came out.

0:33:08.880 --> 0:33:11.800
<v Speaker 3>But what it did what I wanted.

0:33:11.640 --> 0:33:14.520
<v Speaker 2>It to do, which was it it made public things

0:33:14.560 --> 0:33:16.800
<v Speaker 2>that I felt like were kind of open secrets in

0:33:17.160 --> 0:33:17.880
<v Speaker 2>that industry.

0:33:18.080 --> 0:33:20.560
<v Speaker 1>So your new book, what's your new book called? Which

0:33:20.560 --> 0:33:21.360
<v Speaker 1>you are about to release?

0:33:21.680 --> 0:33:24.360
<v Speaker 2>So I've been doing this this series on the Cardinal Virtue.

0:33:24.360 --> 0:33:26.080
<v Speaker 2>So I did a book on courage. I did a

0:33:26.080 --> 0:33:28.440
<v Speaker 2>book on self discipline, and this new one is about

0:33:28.480 --> 0:33:31.200
<v Speaker 2>the virtue of justice. It's called right thing right now,

0:33:31.440 --> 0:33:33.920
<v Speaker 2>good values, good character, good deeds.

0:33:34.040 --> 0:33:37.200
<v Speaker 4>That's a very interesting one given the American situation politically

0:33:37.240 --> 0:33:40.400
<v Speaker 4>at the moment in terms of justice. Can you give

0:33:40.400 --> 0:33:43.040
<v Speaker 4>me a little bit of annoyed about the thesis in that

0:33:43.080 --> 0:33:45.560
<v Speaker 4>particular book that won on justice?

0:33:46.200 --> 0:33:50.160
<v Speaker 2>Well, I agree with your sentiment about the American situation,

0:33:50.280 --> 0:33:52.640
<v Speaker 2>but I very much wrote a book that's not about

0:33:52.720 --> 0:33:55.920
<v Speaker 2>legal justice. I tried to write a book about about

0:33:55.960 --> 0:33:59.120
<v Speaker 2>the more personal form of justice, the standards we hold

0:33:59.120 --> 0:34:03.719
<v Speaker 2>ourselves to, the principles we act with. That Mark Suwas

0:34:03.720 --> 0:34:06.960
<v Speaker 2>said that basically the purpose of life was good character

0:34:07.320 --> 0:34:10.480
<v Speaker 2>and acts for the common good. And to me, that's

0:34:10.520 --> 0:34:14.640
<v Speaker 2>a much more urgent definition of justice than the one

0:34:14.680 --> 0:34:16.799
<v Speaker 2>we think about, which is, you know, what did the

0:34:16.880 --> 0:34:19.120
<v Speaker 2>jury say, What did the judge say, what does the

0:34:19.239 --> 0:34:22.360
<v Speaker 2>law say. It's not that these things aren't important, of

0:34:22.400 --> 0:34:25.680
<v Speaker 2>course they are. The justice system is the cornerstone of

0:34:25.680 --> 0:34:29.600
<v Speaker 2>a free and fair society. And yet just because something

0:34:29.800 --> 0:34:32.719
<v Speaker 2>is illegal or not illegal doesn't mean it's right or

0:34:32.800 --> 0:34:36.640
<v Speaker 2>it's wrong. There's something above and below that the sort

0:34:36.680 --> 0:34:38.680
<v Speaker 2>of standards we hold ourselves to that I think are

0:34:38.760 --> 0:34:39.600
<v Speaker 2>much more important.

0:34:39.760 --> 0:34:42.239
<v Speaker 4>And I mean, I have a view that the law

0:34:42.320 --> 0:34:48.480
<v Speaker 4>is just legal fiction. It's fictions turn into legislation by

0:34:48.520 --> 0:34:53.359
<v Speaker 4>parliaments precedents, which you know should actually reflect the sorts

0:34:53.400 --> 0:34:56.759
<v Speaker 4>of philosophical points that you're making. So justice and legal

0:34:56.800 --> 0:35:00.520
<v Speaker 4>system should reflect what's your book and justice talk about.

0:35:01.160 --> 0:35:04.040
<v Speaker 4>But unfortunately it's forever failing us these days.

0:35:04.640 --> 0:35:07.440
<v Speaker 1>I want to go back to the first book, the

0:35:07.480 --> 0:35:10.080
<v Speaker 1>book I think it was on courage.

0:35:10.320 --> 0:35:15.640
<v Speaker 4>Yes, okay, it's a very difficult concept courage, And I

0:35:15.680 --> 0:35:18.680
<v Speaker 4>remember reading once and I think it was Aristotle said this,

0:35:18.760 --> 0:35:28.239
<v Speaker 4>but courage sits somewhere between recklessness and cowardice, but not

0:35:28.360 --> 0:35:33.920
<v Speaker 4>in the middle. So how do we how do we

0:35:34.120 --> 0:35:36.880
<v Speaker 4>work out what courage is, particularly at a personal level?

0:35:38.520 --> 0:35:41.920
<v Speaker 2>Yeah, Aristotle was that's the famous Golden mean or the

0:35:41.960 --> 0:35:45.800
<v Speaker 2>Aristotilian mean, the idea that the virtues often set between

0:35:46.360 --> 0:35:47.640
<v Speaker 2>two vases.

0:35:47.200 --> 0:35:48.080
<v Speaker 3>And I think is right.

0:35:48.800 --> 0:35:52.160
<v Speaker 2>Look, the virtues are inseparable from each other, right, because

0:35:52.719 --> 0:36:01.000
<v Speaker 2>courage in pursuit of in unjust gore is not courage

0:36:01.000 --> 0:36:08.640
<v Speaker 2>as a virtue. Right discipline, disciplined commitment to the wrong

0:36:08.760 --> 0:36:12.680
<v Speaker 2>idea is also not wisdom, right, and so so the

0:36:12.760 --> 0:36:15.239
<v Speaker 2>virtues all kind of balance each other out. But but

0:36:15.320 --> 0:36:19.400
<v Speaker 2>I agree, you know, courage isn't just recklessly charging into battle.

0:36:19.760 --> 0:36:22.880
<v Speaker 2>It's not putting pushing all your chips into the middle

0:36:22.920 --> 0:36:27.360
<v Speaker 2>of the table. On every hand, it's it's knowing what's important.

0:36:27.520 --> 0:36:29.960
<v Speaker 2>It's knowing what the right amount is, and it's knowing

0:36:30.080 --> 0:36:32.239
<v Speaker 2>when you're going to put you know, your ass on

0:36:32.280 --> 0:36:35.319
<v Speaker 2>the line, so to speak. And so when when we

0:36:35.400 --> 0:36:38.400
<v Speaker 2>think about courage, it's easy to think of courage and isolation,

0:36:38.560 --> 0:36:42.240
<v Speaker 2>but of course what that courage is pursuing is where.

0:36:42.120 --> 0:36:42.799
<v Speaker 3>Justice comes in.

0:36:42.880 --> 0:36:45.719
<v Speaker 2>So it's been an interesting series to do because it's

0:36:45.760 --> 0:36:50.360
<v Speaker 2>hard to say where one virtue begins and the other ends.

0:36:49.400 --> 0:36:50.240
<v Speaker 1>And it becoes.

0:36:50.320 --> 0:36:52.840
<v Speaker 4>You know, some we are younger people in particular, but

0:36:52.920 --> 0:36:59.239
<v Speaker 4>continually continuously confronted with that person is being aloki to

0:36:59.680 --> 0:37:02.560
<v Speaker 4>the at least being said they're courageous. It could be

0:37:03.080 --> 0:37:05.840
<v Speaker 4>an an NFL player, it could be a rugby league player,

0:37:05.960 --> 0:37:08.000
<v Speaker 4>it could be a basketball it could be a business person.

0:37:08.520 --> 0:37:11.160
<v Speaker 4>You know, and we get these iconic people up there

0:37:11.920 --> 0:37:15.759
<v Speaker 4>that we sort of in social media sort of does

0:37:15.800 --> 0:37:17.880
<v Speaker 4>this to us, tries to force the young people to

0:37:17.920 --> 0:37:20.440
<v Speaker 4>look to that individual as someone who represents all forms

0:37:20.440 --> 0:37:23.520
<v Speaker 4>of courage. Yeah, we don't know anything about their their story,

0:37:24.800 --> 0:37:26.839
<v Speaker 4>and I find courage to be one of the most

0:37:26.960 --> 0:37:31.600
<v Speaker 4>challenging things to explain to younger people. And your book

0:37:31.640 --> 0:37:34.120
<v Speaker 4>doesn't go through it like in a in a deep

0:37:34.760 --> 0:37:37.640
<v Speaker 4>storytelling way.

0:37:37.760 --> 0:37:39.200
<v Speaker 3>It does, it does.

0:37:39.280 --> 0:37:42.560
<v Speaker 2>I tried to look at examples of of, you know,

0:37:42.640 --> 0:37:45.600
<v Speaker 2>just overcoming simple fear. I tried to look at it

0:37:45.640 --> 0:37:48.640
<v Speaker 2>as you know, sort of taking severe risks in the

0:37:48.800 --> 0:37:51.680
<v Speaker 2>endurance required to sustain that courage. And then I wanted

0:37:51.719 --> 0:37:54.840
<v Speaker 2>to look at that sort of true selfless courage, you know,

0:37:54.880 --> 0:37:58.760
<v Speaker 2>when when people give everything in pursuit of an idea

0:37:59.480 --> 0:38:02.600
<v Speaker 2>or a country or a cause. So yeah, I think

0:38:02.680 --> 0:38:05.840
<v Speaker 2>courage it's hard. It's hard to distill courage down to

0:38:05.960 --> 0:38:07.920
<v Speaker 2>a tweet. That's why I wrote a whole book about it, right,

0:38:07.920 --> 0:38:09.840
<v Speaker 2>It's it's a tough thing to wrap your head around,

0:38:09.840 --> 0:38:13.759
<v Speaker 2>but it's hard. It's also hard to find, uh, a

0:38:13.800 --> 0:38:18.440
<v Speaker 2>country or a cause or a tradition that doesn't hold

0:38:18.480 --> 0:38:21.120
<v Speaker 2>courage up as one of the most important of the virtues.

0:38:21.200 --> 0:38:24.720
<v Speaker 2>So I think courage is is this, you know, courage

0:38:24.760 --> 0:38:27.920
<v Speaker 2>is one of those things that you you can't give

0:38:27.960 --> 0:38:30.400
<v Speaker 2>it a simple definition, but we also seem to know

0:38:30.480 --> 0:38:31.239
<v Speaker 2>it when we see it.

0:38:31.440 --> 0:38:33.120
<v Speaker 4>Well, we're looking forward to seeing you in July when

0:38:33.160 --> 0:38:35.759
<v Speaker 4>you come out to Australia's any Melbourbrisman and I'm sure

0:38:35.800 --> 0:38:37.320
<v Speaker 4>the dates all be coming up shortly and we'll be

0:38:37.360 --> 0:38:40.279
<v Speaker 4>able to put up on our website just quickly. Your

0:38:40.280 --> 0:38:41.840
<v Speaker 4>one hour talk. Are you going to talk about your

0:38:41.880 --> 0:38:44.839
<v Speaker 4>last the last the latest book in the previous two books?

0:38:44.920 --> 0:38:47.080
<v Speaker 4>Are you going to just give us a full rundown

0:38:47.120 --> 0:38:50.120
<v Speaker 4>of the the you know, the four sort of categories

0:38:50.120 --> 0:38:50.680
<v Speaker 4>you want to talk.

0:38:50.520 --> 0:38:51.479
<v Speaker 3>About I want to talk about.

0:38:52.000 --> 0:38:54.200
<v Speaker 2>I want to talk about all the ideas in Stoic

0:38:54.239 --> 0:38:57.720
<v Speaker 2>philosophy and how we can apply them to our actual lives,

0:38:57.719 --> 0:39:00.320
<v Speaker 2>which to me is what what philosophy is all about.

0:39:00.480 --> 0:39:03.040
<v Speaker 4>Well, it's going to be awesome and and I'm going

0:39:03.080 --> 0:39:04.440
<v Speaker 4>to try to get one of those three because I'm

0:39:04.440 --> 0:39:06.560
<v Speaker 4>always traveling around the joint. So I'd love to hear

0:39:06.600 --> 0:39:08.480
<v Speaker 4>you and good luck, Jan Thanks very much for coming

0:39:08.520 --> 0:39:09.720
<v Speaker 4>on today. It's been awesome.

0:39:10.160 --> 0:39:11.920
<v Speaker 3>Thanks so much, Mark, I appreciate it.