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Speaker 1: This podcast is recorded on gaddigal Land Always was, always

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Speaker 1: will be Aboriginal Land.

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Speaker 2: Hey chicks, I'm sal and this is two Broke Chicks,

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Speaker 2: a show that shows life lessons and tips to help

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Speaker 2: make you rich in life. And today we are so

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Speaker 2: excited because we are joined once again by.

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Speaker 3: The beautiful, incredible, brave Britney Saunders.

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Speaker 2: I feel almost a bit silly giving a bit of

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Speaker 2: a like elevator pitch on who you are, because top

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Speaker 2: it like we've been following your journey from the YouTube

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Speaker 2: days for like over a decade now. But of course

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Speaker 2: you are the founder of Fate the label and incredibly

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Speaker 2: successful and also very cool in.

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Speaker 4: Chic fashion label. Thank you. And then now.

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Speaker 2: You have just launched your debut book just getting started, yes,

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Speaker 2: which is so crazy.

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Speaker 4: Yeah, who would have thought?

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Speaker 5: Not me?

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Speaker 4: But I did it. You have a lot to say.

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Speaker 4: I do.

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Speaker 2: I do.

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Speaker 6: But you know, when you're doing anything new, like even

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Speaker 6: with all the confidence that I've built over the years,

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Speaker 6: you're still like, oh me, like I'm going to write

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Speaker 6: a book, Like when you're doing something brand new that

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Speaker 6: you've never done before, Like the last time I'd written

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Speaker 6: was in year ten. Yeah you know, so I was

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Speaker 6: like really, like I'm gonna write a book, all right,

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Speaker 6: gave it a go, and here we are.

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Speaker 7: I think it just makes so much sense.

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Speaker 5: Before we get into the episode, we always start with

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Speaker 5: our life lesson of the week.

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Speaker 4: Yes, big or small?

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Speaker 7: Okay, So what's your life lesson of the week.

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Speaker 6: I saw this one somewhere on TikTok or something, and

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Speaker 6: it was about posting and creating content.

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Speaker 4: So this isn't like my lesson. Like I saw someone

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Speaker 4: else say this. You learned it from them?

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Speaker 5: Yeah, that's all life lessons and it was great.

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Speaker 6: It was aimed at people who like post content and

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Speaker 6: the person was saying, you need to see posting a

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Speaker 6: piece of content like you're buying a ticket in the

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Speaker 6: lottery and like you're not going to win every time,

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Speaker 6: but like you're taking the gamble every time.

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Speaker 4: Not that I'm trying to like encourage gamb on.

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Speaker 6: This podcast, but just like keep posting, like because every

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Speaker 6: time it's almost like you're buying a ticket in the lottery,

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Speaker 6: and like one time that you buy that ticket, you

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Speaker 6: might like have a massive win kind of thing. Because

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Speaker 6: I know when it comes to posting content, people can

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Speaker 6: get disheartened and like I'm not gonna do it anymore.

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Speaker 6: But like, every time you put that piece of content out,

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Speaker 6: it's like you're essentially gambling with the internet and one

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Speaker 6: day you might win that you know, massive jackpot and

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Speaker 6: it'll be that one video that like blows up your

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Speaker 6: business or whatever it is. So like, keep buying the

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Speaker 6: lottery tickets, AKA, just keep posting the content.

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Speaker 1: I love that.

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Speaker 6: And also I saw another video on the same sort

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Speaker 6: of theme. I think I saved it somewhere. But she

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Speaker 6: was talking about people like getting disheartened buy like the

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Speaker 6: amount of views but they get and she's like, if

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Speaker 6: you're getting two hundred views, and she was referencing like

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Speaker 6: what size that is, Like if.

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Speaker 5: You're getting an auditory, Yeah, She's like, if.

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Speaker 6: You're getting two hundred views, that's an auditorium of people.

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Speaker 6: If you're getting a thousand views, it's like, I don't

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Speaker 6: know what stadiums she was referenced. Yeah, but again, like

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Speaker 6: people go that flopped only got two hundred views, Like

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Speaker 6: that's too people.

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Speaker 2: Eyeballs, Yeah, all of the eyeballs that are scrolling on

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Speaker 2: tik tak. Yeah, the millions of videos that could have

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Speaker 2: been served to that good perspective yeah, for sure.

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Speaker 4: What's yours? Okay?

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Speaker 5: Mine is something that I've been thinking about incredibly a

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Speaker 5: lot recently.

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Speaker 7: Yeah, yeah, brace yourself.

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Speaker 5: And I think we have lost the art of this

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Speaker 5: made me think of you gesture like this made me

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Speaker 5: think of you gesture or I thought you would like

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Speaker 5: this gesture. And I don't think this gesture is dead,

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Speaker 5: but I think it's on life support. I think it

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Speaker 5: needs like like, we need to bring it back. And

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Speaker 5: this made me think of you. Gesture is when you're

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Speaker 5: on the way to meet a friend and you stop

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Speaker 5: in to get petrol and you grab their favorite chockey,

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Speaker 5: or you know that they really need a new pair

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Speaker 5: of jeans and you see a pair on sale and

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Speaker 5: you send it to them and you go, oh, I

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Speaker 5: saw these, they're on sale.

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Speaker 7: You might like them.

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Speaker 5: And it's basically the love child between acts of service

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Speaker 5: and gift giving, because it doesn't always need to be

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Speaker 5: an object. It doesn't always need to be spending money.

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Speaker 5: I mean love that if it does as someone who

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Speaker 5: loves getting presents.

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Speaker 7: Right, And I just think we need to bring this back.

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Speaker 5: So as a result of bringing this back, I have

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Speaker 5: a gift that of this made me think of us,

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Speaker 5: So I brought us.

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Speaker 7: Some Chocky's.

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Speaker 5: Chockies, yeah, because I was going to put them in

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Speaker 5: the pantry this morning and then I went, no, I

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Speaker 5: bring them everyone, all right, So what's your life lesson

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Speaker 5: of the week.

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Speaker 2: My life lesson of the week is related to my

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Speaker 2: controversial crush, which is dj X.

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Speaker 4: Who's that?

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Speaker 3: That is the AI DJ on Spotify.

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Speaker 4: Oh you know him?

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Speaker 3: Yeah, I just like I love his energy, his vibe.

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Speaker 2: And there's a new feature that you can do a request,

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Speaker 2: so it's kind of like Alexa and you hold it down.

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Speaker 2: You can be like, hey, dj X, like play me

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Speaker 2: a song that I haven't listened to in three years.

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Speaker 2: Last night I was like, DJX put on my favorite

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Speaker 2: orchestral piece of music when I was getting in the shower,

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Speaker 2: and then like he pulled up like my most played

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Speaker 2: and at a little button at the bottom of the

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Speaker 2: screen and you press it and speak into your phone

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Speaker 2: and say, DJX, play whatever, and it's just fun.

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Speaker 4: Yeah.

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Speaker 2: I'm like, speaking of gambling, I'm like, I don't know

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Speaker 2: what I'm going to get.

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Speaker 7: Okay, shall we get into the episode?

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Speaker 4: Let's do it? Okay.

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Speaker 5: So I'm very excited chat with you because we're going

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Speaker 5: to be covering a lot about business and celebrating your

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Speaker 5: new book.

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Speaker 4: Yes, and I'll tell you what I have to say

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Speaker 4: to on that.

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Speaker 6: Like we had our book launch event last night, which

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Speaker 6: you were both at, and we had like the greatest

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Speaker 6: people there and people that like I haven't met yet

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Speaker 6: but have followed online for ages, and like one of

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Speaker 6: the girls was saying to me, I've finally just started

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Speaker 6: listening to your business podcast.

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Speaker 4: And it's actually so good.

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Speaker 6: And I'm like, thank you, because like I'm constantly like

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Speaker 6: jumping on my story trying to encourage everyone to listen

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Speaker 6: to my podcast because I think when people hear the

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Speaker 6: word business, they think boring, but I think they think

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Speaker 6: men in suits in a corporate building.

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Speaker 4: Yep.

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Speaker 6: And I was like, thank you so much, Like this

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Speaker 6: just validates like I try to make business fun and interesting,

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Speaker 6: and even if you know people aren't in business at all,

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Speaker 6: like they can still get a lot out of some

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Speaker 6: like learning from someone who is in business, and like

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Speaker 6: without realizing it, even if you're not like in business yourself,

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Speaker 6: like you're part of businesses, Like we're shopping online all

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Speaker 6: the time from all of these businesses.

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Speaker 7: Reading this book as well.

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Speaker 5: I think you were so vulnerable and so open in

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Speaker 5: a way that you very easily could have kept a

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Speaker 5: lot of these things to yourself, not in a way

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Speaker 5: a bit like you shouldn't have shared, in a way

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Speaker 5: that it's like you could have gate kept a lot

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Speaker 5: of the stuff that you put in the book. But

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Speaker 5: you're like, no, this is how you do it, which

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Speaker 5: I really admire you for. My one of my favorite,

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Speaker 5: one of my favorite life lessons in the book is

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Speaker 5: life lesson number seven hundred and thirty eight.

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Speaker 6: Was that the number that I wrote right now?

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Speaker 5: It's babe, And it was never higher family friends or

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Speaker 5: anyone recommended to by family or friends. And in quotes,

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Speaker 5: it never works out in the long run, yes, explain.

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Speaker 6: Elaborate, Yeah, this is a good one. And I think

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Speaker 6: this is completely circumstantial.

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Speaker 7: Yeah.

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Speaker 6: And then people would say to me in that will

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Speaker 6: you work with your partner? So then where do you

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Speaker 6: draw the line? And like, for example, you two work

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Speaker 6: together and it works amazingly. I know plenty of other

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Speaker 6: girls are besties and they work together and it works

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Speaker 6: for them. I think it's all about finding what works

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Speaker 6: for you and what doesn't. Because I've had a million

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Speaker 6: people say to me, well, you work with your partner

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Speaker 6: a j I could never because I would just.

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Speaker 4: Rip his head off if we work together kind of thing.

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Speaker 6: So I think it's circumstantial and what really does work

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Speaker 6: for like you and whoever it is. At the end

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Speaker 6: of the day, there's family owned businesses out there, there's

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Speaker 6: besties running businesses. But just for me, like one of

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Speaker 6: the lessons that I learned like years ago, like in

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Speaker 6: the early days of Faith, when I started Fate, I

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Speaker 6: didn't take it seriously because it was just me given

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Speaker 6: something new a go. By that time, I had tried

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Speaker 6: a million other things. I had my YouTube channel, I

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Speaker 6: had a spray tan business back in the day, I

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Speaker 6: did freelance, mobile makeup.

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Speaker 4: I had a coffee scrub business.

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Speaker 6: So when it come to me starting Fate, I didn't

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Speaker 6: have any goals or plans beyond starting it in that moment.

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Speaker 6: I didn't think, one day, this is going to be

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Speaker 6: a massive company with over seventy staff, it's going to

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Speaker 6: be turning over eight figures in a year.

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Speaker 5: Like.

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Speaker 4: I didn't have any of those goals.

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Speaker 6: It was just Laddy Dad, like this will be fun,

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Speaker 6: Like I'm going to set it up in the shed

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Speaker 6: underneath the house, and so because my mind wasn't serious,

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Speaker 6: and because I had no management experience. I'd never worked

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Speaker 6: a job for more than six months before quitting it

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Speaker 6: to go on to the next one. Like I'd never

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Speaker 6: received a pay rise or a promotion, or was a

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Speaker 6: team leader or anything. I had no people's skills. So

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Speaker 6: because I wasn't serious about fate, I never thought, maybe

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Speaker 6: I need to hire people are going to be serious

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Speaker 6: about this business if I want to get it to

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Speaker 6: that massive point. And so my first initial instinct, and

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Speaker 6: a lot of founders will do this when you're starting

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Speaker 6: your small little business, is well, this is fun and

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Speaker 6: this is easy. So I'm just going to hire the

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Speaker 6: people that I know to help me do the day

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Speaker 6: to day jobs because we're not doing anything overly serious,

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Speaker 6: like this is all just fun and games. And so

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Speaker 6: for those first few years I did just hire family friends,

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Speaker 6: friends of friends, and again it was fine and it

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Speaker 6: worked for me in that moment and that period of

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Speaker 6: my business. But then as my goals grew later down

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Speaker 6: the track, and I was like, wait, this is going

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Speaker 6: to turn into something big, I realize the importance of

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Speaker 6: having people in the business that are actually serious about

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Speaker 6: the business, and like love your friends, love your family

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Speaker 6: and whatever. But like, if you're wanting to build a big,

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Speaker 6: successful business, I don't think hiring the people closest to

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Speaker 6: you is like the right thing to do, because like,

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Speaker 6: businesses have phases and like back then when I had

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Speaker 6: just like friends of friends, my friend's cousin, whoever working,

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Speaker 6: AJ's mom's daughters, friends, like you know, dogs, Yeah, like

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Speaker 6: that's whoever's available. That was fine in that in that

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Speaker 6: era of fate. But I couldn't have got fate to

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Speaker 6: where it is today if I kept like that same

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Speaker 6: vibe happening.

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Speaker 4: And so that's why it's just always my piece of advice.

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Speaker 6: You know, if you start a little business at home,

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Speaker 6: like like I did, and you hire the people close

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Speaker 6: to you, that's all well and good like and that

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Speaker 6: would it worked for us back then. But if I'd

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Speaker 6: stayed like that, then the business would have stayed like that.

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Speaker 3: So how does that work with AJ? Because you did

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Speaker 3: mention that.

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Speaker 2: So AJ, for anybody who doesn't know, is your long

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Speaker 2: term partner and you live together, you work together on fate,

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Speaker 2: So how do you maintain that balance? Yeah, for anybody

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Speaker 2: who is good, I think business with a friend or

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Speaker 2: a romantic partner.

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Speaker 6: I think it's the first reason why we can work

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Speaker 6: together so well. I think a lot of people here

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Speaker 6: like that I work with my partner, and they think

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Speaker 6: that we sit at a desk together all day, But

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Speaker 6: we like don't see each other all day. You know,

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Speaker 6: he's off doing one thing. Yeah, I'm off doing another thing.

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Speaker 6: And then we see each other when we get home.

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Speaker 6: It's like, what do you do today? You know, because

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Speaker 6: I might be at the office all day and he

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Speaker 6: might be in the warehouse or I'm traveling around doing

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Speaker 6: my book tour at the moment. So like when I

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Speaker 6: say we work together, it's not like we're working on

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Speaker 6: the same tasks, because that would be extremely difficult, But

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Speaker 6: at times we are. And again, I think it's circumstantial.

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Speaker 6: AJ and I just so happened to work really well

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Speaker 6: together the same way that you two would work really

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Speaker 6: well together.

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Speaker 5: I'm a secret spy and I actually asked AJ this

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Speaker 5: question last night. What did he say, Tom, bring to

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Speaker 5: this and tell you? Aj said, the reason why you

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Speaker 5: guys work so well together is because you're good at

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Speaker 5: separate things. Yes, you're really good at what you do

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Speaker 5: and your role and AJ is really good at what

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Speaker 5: he does and his role, and you have different working

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Speaker 5: styles but the same communication skills. Yes, And I was like,

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Speaker 5: that hits a nail on the head because it's exactly

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Speaker 5: the same with Sale and I. We have different strengths

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Speaker 5: and you have to play to those strengths.

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Speaker 6: And I think a lot of people like when they

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Speaker 6: get really excited at the idea of maybe starting a

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Speaker 6: business with their best friend, it's because they're so the

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Speaker 6: same and they're like, and I think we might have

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Speaker 6: touched on this last time that I came on, because

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Speaker 6: he says, like bringing up like I'm remembering having this j.

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Speaker 4: Yeah, I'm having dajavu.

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Speaker 6: But like, by all means go into business with your

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Speaker 6: best yet, but just have clear boundaries with one another.

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Speaker 6: Don't just both get super excited at this idea and

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Speaker 6: be like it's gonna be so fun and we're gonna

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Speaker 6: make so much money and we're just gonna have fun.

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Speaker 4: All day long.

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Speaker 6: Like figure out how are you gonna work together and

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Speaker 6: are you both wanting to do the exact same tasks,

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Speaker 6: because then are you just doing like one person's job

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Speaker 6: spread across two people, And like, how are you going

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Speaker 6: to communicate when shit goes wrong, because like there's times

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Speaker 6: where AJ and I, like, she will be hitting the

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Speaker 6: fucking fan, and then like I've got to consciously remember, yes,

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Speaker 6: she is hitting the fan in our workplace, whatever logistics

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Speaker 6: stuff like whatever could be going wrong, and we're gonna

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Speaker 6: have to have a conversation, which is going to cause tension.

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Speaker 6: But then I'm mindful that this is also our relationship,

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Speaker 6: So then like it's just being like conscious of like

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Speaker 6: the way that you're talking to one another. Or some

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Speaker 6: nights will be laying in bed and like he'll pull

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Speaker 6: out his laptop and start because AJ does all our staff,

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Speaker 6: pays and everything, and then he'll be like, why the

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Speaker 6: fuck haven't don't anyone put in their time? She's and

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Speaker 6: I'm like, ay, date, and I just have to go.

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Speaker 4: It's ten thirty at night.

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Speaker 6: Let's shut the laptop and let's just contact the girls

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Speaker 6: in the morning.

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Speaker 3: Yeah, like nobody's going to be replying yeah cluck at night.

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Speaker 6: So like we just have to consciously ensure that we're yeah,

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Speaker 6: like working on our own separate things, but obviously on

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Speaker 6: the same goals, and also that in our personal private

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Speaker 6: time we're not just like letting work overtake our lives,

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Speaker 6: or like if we're out for dinner and we're talking

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Speaker 6: about like a stressful situation, just being conscious and going,

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Speaker 6: let's not talk about this for now, Like let's just

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Speaker 6: talk about it tomorrow, talking about.

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Speaker 7: It in business hours.

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Speaker 5: Yeah, if you're going to go into it, the two

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Speaker 5: things you need to know is what are we working on?

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Speaker 7: Like what are our roles?

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Speaker 5: And how do we communicate when shit hits the fan?

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Speaker 5: How are we going to deal with that? Like what

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Speaker 5: wording are we going to use? When do we have

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Speaker 5: those meetings?

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Speaker 4: Just be mindful of it.

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Speaker 6: And again, like that's why I say it because in

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Speaker 6: those early days of fate, like I was so clueless.

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Speaker 4: I was young. I thought this was great, this is fun, exciting.

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Speaker 4: You were just new. Yeah.

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Speaker 2: Yeah, And a lot of these things you do you

334
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Speaker 2: learn as you go and through the experience, which you

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Speaker 2: share a lot of in the book and on the podcast,

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Speaker 2: which is incredible. And in the book you're also very vulnerable,

337
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Speaker 2: and you do share a lot about yourself and your business,

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Speaker 2: but also like some of the things in your life

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Speaker 2: and your personal life that have impacted the business and

340
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Speaker 2: how you run your business, and you talk a lot

341
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Speaker 2: about how your relationship with your family, and your parents

342
00:14:35,880 --> 00:14:40,440
Speaker 2: had a lot of influence on your relationship with imposter

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Speaker 2: syndrome and your experiences with that.

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Speaker 4: And there was one.

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Speaker 2: Quote that really hit hard with us, and we think

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Speaker 2: we'll touch a lot of people as well. And it's

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Speaker 2: hard to have self belief when the people who are

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Speaker 2: supposed to nurture you and guide you aren't there, or worse,

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Speaker 2: make you feel like you'll never be enough. How do

350
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Speaker 2: you push past that voice that's telling you that you're

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Speaker 2: not enough?

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Speaker 6: I think for me, I've been okay with not having

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Speaker 6: that support because it's been since I was little, so

354
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Speaker 6: it's almost like normal to me. But I definitely reflect

355
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Speaker 6: on it in moments, especially writing this book, which took

356
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Speaker 6: me two years to write, and also just like in

357
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Speaker 6: this current week that we're recording this episode, like I'm

358
00:15:24,000 --> 00:15:26,760
Speaker 6: traveling around to all of our fate stores and then

359
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Speaker 6: we had the pr night last night, and it's in moments.

360
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Speaker 4: Like that where I go, holy shit, like just for.

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Speaker 6: Anyone that doesn't know, like every single thing that I've

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Speaker 6: ever done, every store I've ever opened, like last night,

363
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Speaker 6: this book tour that I'm going on, every business I've opened,

364
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Speaker 6: my parents have never been there, and I don't realize

365
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Speaker 6: that because that's.

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Speaker 4: My normal life.

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Speaker 6: Like I've never had like parental support or someone coming

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Speaker 6: to a keynote speech to like clap me on the

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Speaker 6: side of the stage or whatever. It's been that way

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Speaker 6: my whole life, so I don't really think of it

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Speaker 6: or notice it.

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Speaker 4: But then I guess when I do like really.

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Speaker 6: Significant things like this book tour, I'm like, holy shit,

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Speaker 6: like I just do all this shit on autopilot without

375
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Speaker 6: a mum or dad there to.

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Speaker 4: Be like well done.

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Speaker 6: Yeah, But it's been like that since I was little,

378
00:16:13,360 --> 00:16:16,160
Speaker 6: so like it's sad that I'm just so used to

379
00:16:16,160 --> 00:16:18,320
Speaker 6: that that it's not even usually a thought in my mind.

380
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Speaker 6: And I think I noticed it as well when I'm

381
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Speaker 6: like going around to all of our Fate stores and

382
00:16:24,280 --> 00:16:26,560
Speaker 6: we're doing this book tour and I see like some

383
00:16:26,680 --> 00:16:29,560
Speaker 6: of our Fate community members bring their mum with them,

384
00:16:29,600 --> 00:16:32,080
Speaker 6: and then I'm like, oh, like hang on a second,

385
00:16:32,160 --> 00:16:34,560
Speaker 6: like my mom isn't fucking here. And it's in moments

386
00:16:34,560 --> 00:16:36,760
Speaker 6: like that where I realize, holy shit, like I'm doing

387
00:16:36,880 --> 00:16:38,480
Speaker 6: really doing this thing all on my own. But like

388
00:16:38,520 --> 00:16:42,280
Speaker 6: this is when I look and think, like, yes, whilst

389
00:16:42,320 --> 00:16:44,400
Speaker 6: I don't have my mom and dad there to see

390
00:16:44,440 --> 00:16:47,800
Speaker 6: any of my achievements or anything. I think that's why

391
00:16:48,320 --> 00:16:50,360
Speaker 6: maybe like I've been able to build such a strong

392
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Speaker 6: community around me with AJ and like with our Fate

393
00:16:53,720 --> 00:16:56,400
Speaker 6: team and then with our entire bloody Fate community that

394
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Speaker 6: we've got. So in a way, whilst I feel disappointed,

395
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Speaker 6: and I I fucking wish that I had like an

396
00:17:01,200 --> 00:17:03,000
Speaker 6: awesome mum and dad because I'm like, what a fucking

397
00:17:03,080 --> 00:17:05,120
Speaker 6: loss for them, because I'm.

398
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Speaker 2: Well, you're achieving so much, and like anybody who knows you,

399
00:17:08,560 --> 00:17:10,159
Speaker 2: including us, is so proud of you.

400
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Speaker 6: Yeah, and it's just like, damn, what a disappointment, Like

401
00:17:12,720 --> 00:17:15,360
Speaker 6: it's just a wasted opportunity really, because I would love

402
00:17:15,400 --> 00:17:17,920
Speaker 6: to have a mum and dad that like could come

403
00:17:17,920 --> 00:17:20,080
Speaker 6: along for all of this, and also that I could

404
00:17:20,080 --> 00:17:23,320
Speaker 6: then like spoil from all of my achievements, like I'd

405
00:17:23,400 --> 00:17:26,399
Speaker 6: love to you know, take them on a holiday or like,

406
00:17:26,520 --> 00:17:27,720
Speaker 6: you know, spoil them rotten.

407
00:17:27,800 --> 00:17:29,439
Speaker 4: But that's just not the way that it is.

408
00:17:29,680 --> 00:17:33,280
Speaker 5: Do you think this has led to you being able

409
00:17:33,320 --> 00:17:37,119
Speaker 5: to learn how to nurture yourself one hundred percent for yourself?

410
00:17:37,280 --> 00:17:38,960
Speaker 7: Yeah, someone else isn't there to do it.

411
00:17:39,040 --> 00:17:41,680
Speaker 6: I think that's the whole reason why I do what

412
00:17:41,800 --> 00:17:43,879
Speaker 6: I do and why I've always been the way that

413
00:17:43,920 --> 00:17:46,359
Speaker 6: I have been, like this way that I am where

414
00:17:46,440 --> 00:17:49,159
Speaker 6: I just like go for things and people would be

415
00:17:49,240 --> 00:17:51,560
Speaker 6: like holy shit, like she just has no fear. I

416
00:17:51,600 --> 00:17:54,160
Speaker 6: think it all stems from like being so let down

417
00:17:54,200 --> 00:17:57,520
Speaker 6: by my parents when I was really young, like young young,

418
00:17:57,760 --> 00:18:00,720
Speaker 6: like eleven, so like I just felt like from a

419
00:18:00,760 --> 00:18:03,560
Speaker 6: really young age, I just had no choice but to

420
00:18:03,640 --> 00:18:06,080
Speaker 6: figure stuff out on my own. Yeah, Like I was

421
00:18:06,160 --> 00:18:09,040
Speaker 6: never encouraged to go to school, Like it was like

422
00:18:09,080 --> 00:18:10,600
Speaker 6: I don't give a fuck if you don't go to school,

423
00:18:10,720 --> 00:18:13,960
Speaker 6: Like I don't care. And so I guess I'm fortunate

424
00:18:14,000 --> 00:18:16,160
Speaker 6: that I took that and went all right, like I'm

425
00:18:16,160 --> 00:18:20,560
Speaker 6: gonna do something for myself, rather than like feel sorry

426
00:18:20,560 --> 00:18:22,840
Speaker 6: for myself that I didn't have anyone to teach me anything.

427
00:18:23,320 --> 00:18:25,480
Speaker 6: And so I think it just all started back then,

428
00:18:25,600 --> 00:18:27,119
Speaker 6: like I dropped out of school, I moved out of

429
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Speaker 6: home as early as I could, like started earning money

430
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Speaker 6: paying rent when I was seventeen, and just like all

431
00:18:33,080 --> 00:18:35,400
Speaker 6: the entrepreneurial things, I think it's because I think it's

432
00:18:35,400 --> 00:18:37,080
Speaker 6: because I had no one telling me what to do.

433
00:18:37,119 --> 00:18:39,000
Speaker 6: So I kind of felt like I was in the

434
00:18:39,040 --> 00:18:41,000
Speaker 6: SIMS living on like free play mode, Like you know

435
00:18:41,080 --> 00:18:41,320
Speaker 6: when you.

436
00:18:41,359 --> 00:18:44,760
Speaker 4: Let the Sims go free play, you love the Sims.

437
00:18:44,880 --> 00:18:46,120
Speaker 4: I fucking love the Sims.

438
00:18:46,119 --> 00:18:49,480
Speaker 6: Okay, but it's like, yeah, I was in the SIMS

439
00:18:49,480 --> 00:18:51,760
Speaker 6: and I was on free play mode, and so I thought, well,

440
00:18:52,040 --> 00:18:53,879
Speaker 6: no one's around to tell me, like you should go

441
00:18:53,960 --> 00:18:56,280
Speaker 6: to UNI or you should try hard in year twelve,

442
00:18:56,280 --> 00:18:59,080
Speaker 6: because I dropped out before you twelve anyway, So I

443
00:18:59,200 --> 00:19:02,160
Speaker 6: just really was in free play mode and just started

444
00:19:02,200 --> 00:19:05,240
Speaker 6: with one little thing after the other, you know, seeing

445
00:19:05,240 --> 00:19:07,320
Speaker 6: what I could achieve on my own. And it's from

446
00:19:07,359 --> 00:19:10,320
Speaker 6: that that I've realized, holy shit, like if I actually

447
00:19:10,400 --> 00:19:12,159
Speaker 6: really try and do something like, I can do it.

448
00:19:12,520 --> 00:19:14,280
Speaker 6: And so that's why it's just been like a snowball

449
00:19:14,320 --> 00:19:16,480
Speaker 6: effect over the last fifteen years or so since I

450
00:19:16,680 --> 00:19:17,840
Speaker 6: started on social media.

451
00:19:18,080 --> 00:19:24,080
Speaker 5: It is so invaluable that you don't need outside applause

452
00:19:24,440 --> 00:19:25,440
Speaker 5: for your achievements.

453
00:19:25,840 --> 00:19:28,040
Speaker 4: Obviously, it's you have that with.

454
00:19:28,560 --> 00:19:31,840
Speaker 5: Your found family basically within AJ and your friends and

455
00:19:31,880 --> 00:19:36,679
Speaker 5: your community, but there is such a like beautiful and

456
00:19:36,760 --> 00:19:40,160
Speaker 5: strong and resilient life lesson in that of I can

457
00:19:40,240 --> 00:19:42,640
Speaker 5: do all of this on my own doesn't mean.

458
00:19:42,760 --> 00:19:45,359
Speaker 4: It's not and say it's not disappointing.

459
00:19:45,359 --> 00:19:47,280
Speaker 6: It bloody is like I wish I had like an

460
00:19:47,320 --> 00:19:49,760
Speaker 6: amazing mum and dad that could be along on this

461
00:19:49,840 --> 00:19:50,399
Speaker 6: journey with me.

462
00:19:50,480 --> 00:19:51,560
Speaker 4: I'd fucking take them with me.

463
00:19:51,600 --> 00:19:53,639
Speaker 6: I'd be like, don't work, just come with me, you know,

464
00:19:53,880 --> 00:19:57,760
Speaker 6: Like agane, I just like literally start cracking up because like,

465
00:19:57,800 --> 00:20:00,359
Speaker 6: what else do you fucking do? I Like, we're just

466
00:20:00,400 --> 00:20:03,600
Speaker 6: doing this whole life, Like we've renovated our whole house.

467
00:20:03,680 --> 00:20:05,959
Speaker 4: Like no, like I don't have a family that's come

468
00:20:06,000 --> 00:20:06,760
Speaker 4: over to see it.

469
00:20:06,800 --> 00:20:09,280
Speaker 6: Like it's so fucking weird, honestly, and we just crack

470
00:20:09,359 --> 00:20:10,919
Speaker 6: up sometimes because if you don't.

471
00:20:10,840 --> 00:20:11,400
Speaker 4: Laugh, you cry.

472
00:20:11,560 --> 00:20:14,160
Speaker 6: Yeah, but I'm like, what the fuck, Like, We're literally

473
00:20:14,320 --> 00:20:15,240
Speaker 6: just doing this and.

474
00:20:15,280 --> 00:20:17,440
Speaker 4: Like where's my fucking parents.

475
00:20:17,920 --> 00:20:18,320
Speaker 3: Yeah.

476
00:20:18,359 --> 00:20:21,399
Speaker 2: But I do think as well that from experiences like that,

477
00:20:21,600 --> 00:20:24,200
Speaker 2: then you know exactly what you want in the relationships

478
00:20:24,240 --> 00:20:27,639
Speaker 2: in your life, whether that is romantic or your friends

479
00:20:27,680 --> 00:20:29,360
Speaker 2: or the people that you work with. And I think

480
00:20:29,400 --> 00:20:32,040
Speaker 2: that's also set you up for success, not only in

481
00:20:32,280 --> 00:20:36,199
Speaker 2: making you an incredibly self sufficient person, but also you

482
00:20:36,280 --> 00:20:39,240
Speaker 2: probably have really high standards for the relationships in your life,

483
00:20:39,320 --> 00:20:42,879
Speaker 2: and those are two incredible outcomes from like a not

484
00:20:43,040 --> 00:20:44,000
Speaker 2: so great experience.

485
00:20:44,160 --> 00:20:46,879
Speaker 6: Yeah, And I always like, I don't talk about like

486
00:20:47,240 --> 00:20:49,880
Speaker 6: this stuff that we're talking about all that much because

487
00:20:50,359 --> 00:20:52,040
Speaker 6: like I obviously touched on it in the book, and

488
00:20:52,040 --> 00:20:53,960
Speaker 6: I've touched on it in my business podcast a little

489
00:20:54,000 --> 00:20:56,439
Speaker 6: bit too. But I don't want my story to be

490
00:20:56,560 --> 00:20:58,359
Speaker 6: like a sob story, to be like my mum and

491
00:20:58,440 --> 00:21:01,159
Speaker 6: dad don't talk to me, but I achieved all these things.

492
00:21:01,280 --> 00:21:03,679
Speaker 6: But I think it's it is an important part of

493
00:21:03,680 --> 00:21:06,040
Speaker 6: my life, and so that's why I've like opened up

494
00:21:06,040 --> 00:21:08,159
Speaker 6: a little bit a bit more about it in the book.

495
00:21:08,440 --> 00:21:09,879
Speaker 4: But you know, I don't want that to be like

496
00:21:09,960 --> 00:21:13,359
Speaker 4: my whole story. It's not, because it's not, but it's not.

497
00:21:13,480 --> 00:21:15,720
Speaker 6: But at the same time, it is, I think the

498
00:21:15,880 --> 00:21:17,840
Speaker 6: underlying reason why I've been able to do all the

499
00:21:17,840 --> 00:21:20,840
Speaker 6: things that I have. Like if I always think, you know,

500
00:21:20,880 --> 00:21:23,280
Speaker 6: if I'd grown up in a traditional family that encouraged

501
00:21:23,280 --> 00:21:25,080
Speaker 6: me to finish year twelve and go to UNI.

502
00:21:25,200 --> 00:21:27,600
Speaker 4: Like, how fucking different would my life be. It's crazy

503
00:21:27,680 --> 00:21:28,200
Speaker 4: when you do.

504
00:21:28,200 --> 00:21:30,600
Speaker 7: That when a back pedal, Yeah, and you're like, but

505
00:21:30,640 --> 00:21:32,760
Speaker 7: if this didn't happen and this wouldn't have happened, and.

506
00:21:32,720 --> 00:21:36,919
Speaker 6: This so like I went to them because it's because

507
00:21:36,920 --> 00:21:39,680
Speaker 6: of them that I was able to see my full

508
00:21:39,720 --> 00:21:42,119
Speaker 6: potential as an individual and do all the things that

509
00:21:42,160 --> 00:21:42,640
Speaker 6: I've done.

510
00:21:42,800 --> 00:21:44,480
Speaker 5: I think it's important to talk about it as well

511
00:21:44,520 --> 00:21:49,080
Speaker 5: for those who aren't in similar situations, absolutely and feel

512
00:21:49,200 --> 00:21:53,879
Speaker 5: as though they lack a spark because that spark hasn't

513
00:21:53,920 --> 00:21:56,879
Speaker 5: been nurtured. But another quote that I love in the

514
00:21:56,920 --> 00:21:59,800
Speaker 5: book that I was like, yes, kicking door of gingers,

515
00:22:00,200 --> 00:22:01,879
Speaker 5: and it was at the end of the day, no

516
00:22:01,880 --> 00:22:04,280
Speaker 5: one wants to upset someone, but at the same time,

517
00:22:04,440 --> 00:22:05,000
Speaker 5: you have to.

518
00:22:04,960 --> 00:22:06,520
Speaker 7: Put yourself first.

519
00:22:07,200 --> 00:22:08,200
Speaker 4: What does being.

520
00:22:08,160 --> 00:22:10,720
Speaker 5: Too nice look like when running a business and why

521
00:22:10,760 --> 00:22:13,560
Speaker 5: does it happen to women like too often?

522
00:22:14,000 --> 00:22:15,560
Speaker 4: Oh, don't get me started on this.

523
00:22:15,720 --> 00:22:18,240
Speaker 6: I actually just my episode that came out this week

524
00:22:18,400 --> 00:22:21,119
Speaker 6: on my business podcast is I did a whole episode

525
00:22:21,960 --> 00:22:25,760
Speaker 6: about being a woman in like leadership or management or

526
00:22:25,800 --> 00:22:29,160
Speaker 6: like in my position where you're the founder and all

527
00:22:29,200 --> 00:22:31,760
Speaker 6: the challenges that we face, with the biggest one of

528
00:22:31,760 --> 00:22:35,520
Speaker 6: all just not being taken seriously. And in the episode,

529
00:22:35,640 --> 00:22:38,080
Speaker 6: I just talk about like so many experiences over the

530
00:22:38,160 --> 00:22:41,560
Speaker 6: years where I've had conversations with both men and women

531
00:22:41,960 --> 00:22:45,280
Speaker 6: and where I've walked away from conversations and thought, if

532
00:22:45,320 --> 00:22:47,600
Speaker 6: I was a guy, like, what have that conversation gone

533
00:22:47,600 --> 00:22:51,720
Speaker 6: that way? And so yeah, Like there's been countless experiences

534
00:22:51,760 --> 00:22:54,200
Speaker 6: over the last eight years of me running fate where

535
00:22:54,840 --> 00:23:00,159
Speaker 6: I've had conversations and walked away and thought, yeah, that

536
00:23:00,280 --> 00:23:02,080
Speaker 6: was weird, you know, And then I think, in my head,

537
00:23:02,080 --> 00:23:04,160
Speaker 6: if I was a guy, I don't think that conversation

538
00:23:04,200 --> 00:23:06,760
Speaker 6: would have went that way. And I've paid attention to those,

539
00:23:06,840 --> 00:23:10,199
Speaker 6: but I also haven't paid attention to those, and I'm

540
00:23:10,240 --> 00:23:11,919
Speaker 6: sure it happens a lot more than I realized. And

541
00:23:11,960 --> 00:23:14,800
Speaker 6: I think it actually all circles back to my dad

542
00:23:14,840 --> 00:23:16,560
Speaker 6: walking out of my life when I was so young

543
00:23:17,080 --> 00:23:19,480
Speaker 6: that I don't think I've ever taken men seriously anyway.

544
00:23:19,640 --> 00:23:21,440
Speaker 6: My dad walked out of my life when I was fourteen,

545
00:23:22,080 --> 00:23:24,119
Speaker 6: and I was really fucking sad about it until I

546
00:23:24,160 --> 00:23:27,080
Speaker 6: was about seventeen or eighteen, because I was sad, like

547
00:23:27,320 --> 00:23:28,639
Speaker 6: I wanted him to teach me how to drive, I

548
00:23:28,640 --> 00:23:30,720
Speaker 6: wanted him to come my school for more, I wanted

549
00:23:30,760 --> 00:23:32,479
Speaker 6: him to see me get my first boyfriend, like all

550
00:23:32,520 --> 00:23:34,359
Speaker 6: the things, and I was fucking devo for all of

551
00:23:34,400 --> 00:23:36,960
Speaker 6: those years. But then I got over it, and so

552
00:23:37,040 --> 00:23:39,360
Speaker 6: I have never really thought about it since. I've never

553
00:23:39,400 --> 00:23:43,240
Speaker 6: thought about how that would play into my stance on

554
00:23:43,400 --> 00:23:46,040
Speaker 6: men in business. But then when I really stop and

555
00:23:46,080 --> 00:23:49,320
Speaker 6: think about it, when I've met blokes I don't know,

556
00:23:49,400 --> 00:23:52,359
Speaker 6: real estate agents, commercial real estate agents, and they've said,

557
00:23:52,400 --> 00:23:54,159
Speaker 6: you know, like, oh, so what is it that you do,

558
00:23:54,200 --> 00:23:57,159
Speaker 6: what is it that you sell, I'm like clothes, Like,

559
00:23:57,160 --> 00:23:58,159
Speaker 6: oh yeah, good luck with that.

560
00:23:58,600 --> 00:24:01,680
Speaker 4: Like I've never really like, I've always laughed that off.

561
00:24:01,680 --> 00:24:03,879
Speaker 6: And I think that's because my dad walked out when

562
00:24:03,920 --> 00:24:06,360
Speaker 6: I was fourteen, and I don't haven't given a shit

563
00:24:06,400 --> 00:24:11,639
Speaker 6: about men's opinions since then. I love it clocked this

564
00:24:11,760 --> 00:24:15,320
Speaker 6: whole thought process, like last week when I recorded.

565
00:24:14,920 --> 00:24:16,639
Speaker 5: That moment where you like have an out of body

566
00:24:16,640 --> 00:24:21,040
Speaker 5: experience where you're like, yes, walking around yourself from earth,

567
00:24:21,080 --> 00:24:23,439
Speaker 5: being like I am God.

568
00:24:23,640 --> 00:24:26,480
Speaker 6: Whereas I think a lot of women, especially women in

569
00:24:26,600 --> 00:24:31,440
Speaker 6: leadership management, you know, CEOs, founders on boards of directors,

570
00:24:31,680 --> 00:24:35,200
Speaker 6: they might you know, receive like those comments from men

571
00:24:35,280 --> 00:24:38,600
Speaker 6: all the time and maybe like really take them to

572
00:24:38,680 --> 00:24:41,879
Speaker 6: heart and get upset by them, or a guy saying

573
00:24:41,920 --> 00:24:43,359
Speaker 6: to me, oh yeah, good luck with that.

574
00:24:43,680 --> 00:24:45,239
Speaker 4: Like you know, I've had comments like that.

575
00:24:45,280 --> 00:24:48,280
Speaker 6: But every time I've gotten those comments, I've been like, yeah, thanks,

576
00:24:48,320 --> 00:24:49,760
Speaker 6: watch me fucking do it.

577
00:24:49,800 --> 00:24:52,400
Speaker 4: But I think that comes from my dad, and.

578
00:24:52,359 --> 00:24:55,320
Speaker 6: I've never clocked that in myself until just in the

579
00:24:55,400 --> 00:24:59,120
Speaker 6: last week. But yeah, like being a woman in leadership,

580
00:24:59,160 --> 00:25:02,439
Speaker 6: I've even experience it's not being taken seriously by women.

581
00:25:02,680 --> 00:25:04,880
Speaker 4: People that have worked for me, like in the.

582
00:25:04,800 --> 00:25:07,639
Speaker 6: Past, and people that have said horrible things to me,

583
00:25:08,119 --> 00:25:10,400
Speaker 6: you know, maybe they've been departing our company or they've

584
00:25:10,440 --> 00:25:12,360
Speaker 6: done something wrong. We've had to call them out on it,

585
00:25:12,520 --> 00:25:15,000
Speaker 6: and they then they come in with like the personal attack,

586
00:25:15,600 --> 00:25:18,480
Speaker 6: and then I've stepped away after it's all done, and

587
00:25:18,520 --> 00:25:21,240
Speaker 6: I'm like, if I was a guy, would they have

588
00:25:21,680 --> 00:25:24,240
Speaker 6: said that? Like, if that was AJ delivering that message,

589
00:25:24,240 --> 00:25:25,560
Speaker 6: would they go, AJ's a bitch?

590
00:25:25,880 --> 00:25:27,760
Speaker 3: Yeah, even that language.

591
00:25:27,800 --> 00:25:30,280
Speaker 2: I think the common thing about both of those examples,

592
00:25:30,320 --> 00:25:35,120
Speaker 2: with like the asshole real estate agent and the scorned employee,

593
00:25:35,280 --> 00:25:38,840
Speaker 2: is that they're both projections that people are putting on you,

594
00:25:39,119 --> 00:25:42,160
Speaker 2: and you have the skill to see through that facade,

595
00:25:42,280 --> 00:25:45,119
Speaker 2: which I think is really important in life but in

596
00:25:45,200 --> 00:25:48,480
Speaker 2: business as well, because business is business and it's not personal,

597
00:25:48,960 --> 00:25:51,119
Speaker 2: and that's why it is so important to know the

598
00:25:51,200 --> 00:25:53,600
Speaker 2: dynamics of your team. And one thing I did want

599
00:25:53,640 --> 00:25:56,919
Speaker 2: to ask you that as a founder, how do you

600
00:25:57,040 --> 00:26:00,199
Speaker 2: know what tasks to take on yourself and how do

601
00:26:00,240 --> 00:26:04,360
Speaker 2: you know when to delegate an outsource? Because also it's

602
00:26:04,400 --> 00:26:05,920
Speaker 2: your baby, it's your business.

603
00:26:05,960 --> 00:26:07,760
Speaker 4: It would be really hard not to be like, I'll

604
00:26:07,760 --> 00:26:09,840
Speaker 4: do it all. Oh yeah, it's really hard.

605
00:26:10,200 --> 00:26:14,199
Speaker 6: Delegating is extremely hard, and I'm very heavily involved in

606
00:26:14,320 --> 00:26:18,880
Speaker 6: like all operations of Fate. But over the last few years,

607
00:26:18,880 --> 00:26:22,000
Speaker 6: we have built a really strong foundation, like in our

608
00:26:22,119 --> 00:26:27,199
Speaker 6: team structure that like all areas of the business are

609
00:26:27,240 --> 00:26:29,840
Speaker 6: covered without me needing to like physically be doing all

610
00:26:29,880 --> 00:26:30,280
Speaker 6: the work.

611
00:26:30,600 --> 00:26:33,600
Speaker 7: But how long did it take for that to get there?

612
00:26:33,920 --> 00:26:36,000
Speaker 6: I'd say, like for us to get to like the

613
00:26:36,080 --> 00:26:38,480
Speaker 6: solid foundations that we have now in terms of our

614
00:26:38,560 --> 00:26:40,760
Speaker 6: like management structure at work, not that I want to

615
00:26:40,800 --> 00:26:43,000
Speaker 6: say it's like a hierarchy or anything, but you know,

616
00:26:43,040 --> 00:26:47,280
Speaker 6: we've got like our HR, we've got our head of operations.

617
00:26:47,560 --> 00:26:49,080
Speaker 4: I'd say It's taken.

618
00:26:48,880 --> 00:26:51,439
Speaker 6: Us like a good three years to really build that

619
00:26:51,520 --> 00:26:55,160
Speaker 6: out to where it's needed to be. And so day

620
00:26:55,200 --> 00:26:58,159
Speaker 6: to day, like every area of the business is covered

621
00:26:58,160 --> 00:27:00,760
Speaker 6: from all of our retail staff, like having people they

622
00:27:00,800 --> 00:27:03,800
Speaker 6: report to, all the warehouse staff having people they report to,

623
00:27:04,720 --> 00:27:07,000
Speaker 6: having our head office staff having someone they report to,

624
00:27:07,320 --> 00:27:09,000
Speaker 6: and then I just kind of sit at the top

625
00:27:09,040 --> 00:27:11,879
Speaker 6: of that and I'm not in the day to day

626
00:27:12,000 --> 00:27:12,600
Speaker 6: of any of that.

627
00:27:12,720 --> 00:27:14,800
Speaker 4: But if I need to be, I absolutely am.

628
00:27:14,880 --> 00:27:17,200
Speaker 6: So if someone's like, hey, I'm struggling with this person

629
00:27:17,320 --> 00:27:19,760
Speaker 6: on my team or like we're having this disconnect over here,

630
00:27:19,760 --> 00:27:21,639
Speaker 6: then of course I'm going to dive head first and

631
00:27:21,680 --> 00:27:22,439
Speaker 6: help that person.

632
00:27:22,800 --> 00:27:26,920
Speaker 4: But I'm not involved in like the little.

633
00:27:26,680 --> 00:27:29,479
Speaker 6: Day to day operations of the business because there's people

634
00:27:29,640 --> 00:27:31,880
Speaker 6: in place to do that so that I'm not having

635
00:27:31,920 --> 00:27:34,760
Speaker 6: to worry about it, because otherwise I'd spend all day

636
00:27:34,800 --> 00:27:37,720
Speaker 6: like on the tiny you're in the way, yeah, and

637
00:27:37,760 --> 00:27:40,480
Speaker 6: whereas like I know, and I've I've had to learn

638
00:27:41,359 --> 00:27:44,359
Speaker 6: that for the business to continue growing, I can't be

639
00:27:44,840 --> 00:27:47,400
Speaker 6: worrying about like what this customer said in an email,

640
00:27:47,800 --> 00:27:50,359
Speaker 6: like you know, like we'll let that team in the

641
00:27:50,400 --> 00:27:53,120
Speaker 6: business like deal with that, because if not, that's.

642
00:27:52,920 --> 00:27:53,840
Speaker 7: Their skill as well.

643
00:27:54,080 --> 00:27:56,640
Speaker 5: Yeah, about hiring people, and it's better at doing something

644
00:27:56,680 --> 00:27:58,000
Speaker 5: than you're absolutely and it's.

645
00:27:57,840 --> 00:28:00,200
Speaker 4: Hard to do that, especially when you start a business.

646
00:28:00,600 --> 00:28:02,840
Speaker 6: Yourself where you know, back in the day, I was

647
00:28:02,880 --> 00:28:04,560
Speaker 6: doing the emails, I was doing all of our returns,

648
00:28:04,560 --> 00:28:07,199
Speaker 6: I was doing our eCOM photography, I was reordering our

649
00:28:07,200 --> 00:28:09,359
Speaker 6: collections on Shopify, like I was doing everything. And I

650
00:28:09,520 --> 00:28:12,119
Speaker 6: just learned over the years that I have to let

651
00:28:12,160 --> 00:28:15,120
Speaker 6: all these tasks go number one so that people there

652
00:28:15,240 --> 00:28:16,800
Speaker 6: that are better than me can come in and do that,

653
00:28:16,880 --> 00:28:18,720
Speaker 6: so that I can focus on like the big picture

654
00:28:18,800 --> 00:28:20,960
Speaker 6: of like what store are we going to open next?

655
00:28:21,000 --> 00:28:23,080
Speaker 6: And you know, what can I do more on my

656
00:28:23,160 --> 00:28:25,359
Speaker 6: social media to help grow the business.

657
00:28:24,960 --> 00:28:26,560
Speaker 5: Because if you're two in the weeds, it's your two

658
00:28:26,600 --> 00:28:28,120
Speaker 5: in the present rather than the.

659
00:28:28,080 --> 00:28:28,840
Speaker 4: Moving for right.

660
00:28:29,000 --> 00:28:32,959
Speaker 5: Yeah, in hindsight, yeah, what are the things that if

661
00:28:32,960 --> 00:28:35,600
Speaker 5: you're starting a business, you're like, yep, when you're starting,

662
00:28:36,160 --> 00:28:38,720
Speaker 5: like potentially the funds aren't there. These are the things

663
00:28:38,760 --> 00:28:40,960
Speaker 5: that you can and should do yourself. These are the

664
00:28:41,000 --> 00:28:44,840
Speaker 5: things absolutely look into delegating or getting someone else to do.

665
00:28:45,120 --> 00:28:47,440
Speaker 6: It really depends on the kind of business that you're starting,

666
00:28:47,440 --> 00:28:49,640
Speaker 6: because there's like so many businesses that you can start

667
00:28:49,720 --> 00:28:52,160
Speaker 6: where it's just you and you're able to do everything yourself.

668
00:28:52,200 --> 00:28:54,720
Speaker 6: So I think it really does come down to, like

669
00:28:54,760 --> 00:28:57,200
Speaker 6: what kind of business you're starting. My number one piece

670
00:28:57,200 --> 00:29:00,640
Speaker 6: of advice is if anyone is thinking of starting a business,

671
00:29:01,000 --> 00:29:03,840
Speaker 6: start an Instagram and start a TikTok and start posting

672
00:29:03,880 --> 00:29:05,640
Speaker 6: on there, even if you're not going to start.

673
00:29:05,520 --> 00:29:06,600
Speaker 4: Your business for two years.

674
00:29:07,120 --> 00:29:11,120
Speaker 6: Start building a personal brand, because that's the way that

675
00:29:11,920 --> 00:29:15,520
Speaker 6: businesses are bloody moving these days. I was fortunate enough

676
00:29:15,520 --> 00:29:17,920
Speaker 6: that I'd started a personal brand when I was a teenager,

677
00:29:17,920 --> 00:29:19,600
Speaker 6: and I had no idea that was even a thing,

678
00:29:20,000 --> 00:29:22,640
Speaker 6: because I just started making my stupid YouTube videos. And then,

679
00:29:22,800 --> 00:29:25,480
Speaker 6: like I don't know, five years ago, the words personal

680
00:29:25,560 --> 00:29:29,600
Speaker 6: brand came to be. Start creating and posting content. Post

681
00:29:29,680 --> 00:29:32,080
Speaker 6: those lotto tickets out into the world, even if it's

682
00:29:32,360 --> 00:29:35,480
Speaker 6: for a year while you're figuring out how to do

683
00:29:35,600 --> 00:29:36,560
Speaker 6: all the business stuff.

684
00:29:36,600 --> 00:29:38,400
Speaker 7: How do you build online community?

685
00:29:38,920 --> 00:29:41,400
Speaker 4: Just start posting random content of whatever it is that you're.

686
00:29:41,280 --> 00:29:43,520
Speaker 5: Interested, Like, not even about a business, doesn't have to

687
00:29:43,520 --> 00:29:44,400
Speaker 5: be about now.

688
00:29:44,400 --> 00:29:48,480
Speaker 6: I just start like doing vlogs, talking halls, showing something

689
00:29:48,520 --> 00:29:50,720
Speaker 6: that you have at home. And if you are wanting

690
00:29:50,760 --> 00:29:52,400
Speaker 6: to show like the behind the scenes of the business

691
00:29:52,640 --> 00:29:55,760
Speaker 6: show that say, I'm setting up my home office today,

692
00:29:56,080 --> 00:29:58,240
Speaker 6: you know, and do a little video about that or

693
00:29:58,360 --> 00:30:00,320
Speaker 6: like do a whole series about starting a busin business

694
00:30:00,320 --> 00:30:02,800
Speaker 6: and walk everyone through, like, Okay, so today I'm working

695
00:30:02,840 --> 00:30:06,760
Speaker 6: on building my shopifire website and like just start documenting shit,

696
00:30:06,920 --> 00:30:09,800
Speaker 6: because I think a lot of people can be misled

697
00:30:09,840 --> 00:30:13,280
Speaker 6: on social media and think that if you start a business,

698
00:30:13,280 --> 00:30:15,440
Speaker 6: you get all the products, you build your website, you

699
00:30:15,520 --> 00:30:17,840
Speaker 6: make the social media accounts, post to videos, you're going

700
00:30:17,920 --> 00:30:18,080
Speaker 6: to have.

701
00:30:18,040 --> 00:30:18,719
Speaker 4: A great launch.

702
00:30:19,440 --> 00:30:22,040
Speaker 6: But it's like, nah, you've got to earn those customers somehow.

703
00:30:22,280 --> 00:30:23,719
Speaker 4: You've got to earn that community.

704
00:30:24,400 --> 00:30:27,640
Speaker 5: Let's say you've got the community, yes, right, yeah, how

705
00:30:27,680 --> 00:30:30,680
Speaker 5: do you create viral content that will sell out a

706
00:30:30,720 --> 00:30:31,840
Speaker 5: product at launch?

707
00:30:32,680 --> 00:30:34,720
Speaker 6: I mean I would go as far as saying it's

708
00:30:34,760 --> 00:30:38,720
Speaker 6: pretty hard to like have a viral product on your

709
00:30:38,760 --> 00:30:42,560
Speaker 6: first launch unless it's something that is really solving a problem,

710
00:30:42,680 --> 00:30:45,360
Speaker 6: solving a problem or like standing out amongst like everything

711
00:30:45,400 --> 00:30:48,440
Speaker 6: that's out there right now. And again, like I think

712
00:30:48,440 --> 00:30:50,560
Speaker 6: it all just comes down to like how creative you

713
00:30:50,600 --> 00:30:52,800
Speaker 6: can get with your content, which is so difficult for

714
00:30:52,840 --> 00:30:55,840
Speaker 6: people to do if it's just them at home on

715
00:30:55,880 --> 00:30:57,400
Speaker 6: their own And I think that's just where like the

716
00:30:57,440 --> 00:31:03,360
Speaker 6: whole authenticity will always outperform anything else because people love

717
00:31:03,680 --> 00:31:07,680
Speaker 6: just someone showing up as who they are on social media.

718
00:31:07,800 --> 00:31:10,600
Speaker 6: But it's truly hard, like you can't ever pickx like

719
00:31:10,680 --> 00:31:12,600
Speaker 6: something that is going to go viral. But then again,

720
00:31:12,720 --> 00:31:14,640
Speaker 6: like you might have an idea in your head that

721
00:31:14,680 --> 00:31:16,560
Speaker 6: you think, I think, if I film this, it's.

722
00:31:16,440 --> 00:31:17,760
Speaker 4: Going to absolutely blow up.

723
00:31:18,080 --> 00:31:20,760
Speaker 6: Like for example, us going to Coachella and wearing Bunning's outfit.

724
00:31:21,160 --> 00:31:22,760
Speaker 6: I knew that was going to be viral before it

725
00:31:22,800 --> 00:31:24,960
Speaker 6: even happened because it was just this idea. I'm like, yeah,

726
00:31:24,960 --> 00:31:27,160
Speaker 6: this is gonna be on the news next day, we're

727
00:31:27,200 --> 00:31:27,920
Speaker 6: on the morning.

728
00:31:27,680 --> 00:31:28,720
Speaker 4: Show, like whatever.

729
00:31:29,280 --> 00:31:32,360
Speaker 6: But yeah, I would say just the number one important

730
00:31:32,360 --> 00:31:35,320
Speaker 6: thing to do is start building that audience online through

731
00:31:35,440 --> 00:31:38,040
Speaker 6: organic content. But I'd say, like, do all the things

732
00:31:38,040 --> 00:31:40,800
Speaker 6: on your own initially the same way I was. And

733
00:31:40,840 --> 00:31:44,720
Speaker 6: like my first hire was AJ's mom's family friend's daughter,

734
00:31:45,040 --> 00:31:47,600
Speaker 6: and she was coming two to three days a week

735
00:31:47,800 --> 00:31:50,040
Speaker 6: just casually to just come and help them be in

736
00:31:50,080 --> 00:31:52,640
Speaker 6: all round up with me. But that was because I

737
00:31:52,760 --> 00:31:55,160
Speaker 6: had that online audience, so I knew that I was

738
00:31:55,200 --> 00:31:57,479
Speaker 6: going to have orders to be packed, and so I

739
00:31:57,560 --> 00:32:00,640
Speaker 6: hired her straight off the bat. If you're just starting

740
00:32:00,680 --> 00:32:02,360
Speaker 6: out on your own and you're only going to be

741
00:32:02,440 --> 00:32:05,080
Speaker 6: getting you know, two orders a day three, maybe some

742
00:32:05,200 --> 00:32:07,600
Speaker 6: day zero, You're probably not at that stage of needing

743
00:32:07,640 --> 00:32:08,840
Speaker 6: to have someone in to come and help.

744
00:32:08,880 --> 00:32:11,600
Speaker 4: And you'll know if you are starting out on your own,

745
00:32:11,720 --> 00:32:12,480
Speaker 4: you'll know when you.

746
00:32:12,440 --> 00:32:14,800
Speaker 6: Need the help when you feel completely stretched to the

747
00:32:14,840 --> 00:32:16,440
Speaker 6: point where you can't work on anything new.

748
00:32:16,600 --> 00:32:18,480
Speaker 4: Yeah, and then you need to look at what is

749
00:32:18,480 --> 00:32:20,720
Speaker 4: taking up my whole day? Is it the emails? Is

750
00:32:20,720 --> 00:32:24,480
Speaker 4: it the paining orders? Yeah? Is it going to pick

751
00:32:24,560 --> 00:32:26,040
Speaker 4: up the returns? Like? What is it?

752
00:32:26,080 --> 00:32:28,120
Speaker 6: And then it's in that moment that you know, Okay,

753
00:32:28,280 --> 00:32:30,360
Speaker 6: this is when I need to bring someone else in

754
00:32:30,400 --> 00:32:33,200
Speaker 6: to help me, and like, yeah, my first high was

755
00:32:33,240 --> 00:32:35,560
Speaker 6: an all rounder, just someone to just come in and

756
00:32:35,680 --> 00:32:37,880
Speaker 6: just help doing all the day to day tasks.

757
00:32:38,160 --> 00:32:40,840
Speaker 5: Like that helps you realize what you probably need help

758
00:32:40,880 --> 00:32:43,360
Speaker 5: in and wear and with you know, doing our own

759
00:32:43,400 --> 00:32:46,720
Speaker 5: business as well, we have only kind of just even

760
00:32:46,880 --> 00:32:48,680
Speaker 5: started the hiring process.

761
00:32:49,040 --> 00:32:49,800
Speaker 4: But what I.

762
00:32:49,760 --> 00:32:52,160
Speaker 5: Find really helpful with that is because we've done a

763
00:32:52,160 --> 00:32:54,840
Speaker 5: lot of it to start, we do have a basic

764
00:32:54,960 --> 00:32:58,160
Speaker 5: understanding of what that role entails. I find that that

765
00:32:58,560 --> 00:33:02,400
Speaker 5: makes it really helpful actually when you're managing someone because

766
00:33:02,480 --> 00:33:05,160
Speaker 5: then you have a basic understanding of how long certain

767
00:33:05,200 --> 00:33:07,720
Speaker 5: tasks take, yeah, how difficult they are, so that you

768
00:33:07,720 --> 00:33:09,680
Speaker 5: can kind of have a little bit of empathy and

769
00:33:09,760 --> 00:33:11,320
Speaker 5: understanding with the people that.

770
00:33:11,240 --> 00:33:11,800
Speaker 4: You work with.

771
00:33:11,840 --> 00:33:14,320
Speaker 5: Absolutely, and I always felt that's I think that's a

772
00:33:14,320 --> 00:33:17,000
Speaker 5: great piece of advice. But I'd love to know what,

773
00:33:17,480 --> 00:33:19,080
Speaker 5: Like if you're going to give a checklist of like

774
00:33:19,160 --> 00:33:22,000
Speaker 5: five boring things people need to do before they start

775
00:33:22,000 --> 00:33:22,640
Speaker 5: their business.

776
00:33:22,800 --> 00:33:25,080
Speaker 4: Okay, what is it? Make sure that you have a

777
00:33:25,120 --> 00:33:26,280
Speaker 4: business bank account.

778
00:33:26,480 --> 00:33:28,840
Speaker 6: Don't just have everything going into your personal bank account

779
00:33:28,840 --> 00:33:32,760
Speaker 6: because you'd be paying way more tax. Number two, if

780
00:33:32,800 --> 00:33:35,200
Speaker 6: you think this thing's going to turn into something big?

781
00:33:36,000 --> 00:33:37,760
Speaker 6: And I know a lot of people when they first start,

782
00:33:37,760 --> 00:33:39,640
Speaker 6: they going, nah, might business on ever turn big? I

783
00:33:39,680 --> 00:33:40,800
Speaker 6: never thought fate would be big.

784
00:33:40,920 --> 00:33:41,280
Speaker 4: Hello.

785
00:33:42,880 --> 00:33:46,040
Speaker 6: Look up on ip Australia. The trademarking of the business name.

786
00:33:46,120 --> 00:33:48,840
Speaker 6: So if anyone else owns the trademark of your business

787
00:33:48,960 --> 00:33:53,000
Speaker 6: name in a similar category, and if you are serious enough,

788
00:33:53,080 --> 00:33:55,040
Speaker 6: apply for that trademark if no one else has it.

789
00:33:55,080 --> 00:33:56,680
Speaker 7: How much does a trademark cost?

790
00:33:56,880 --> 00:34:00,640
Speaker 6: It varies just depending but it might be like some

791
00:34:00,720 --> 00:34:02,440
Speaker 6: you could apply and it could be like four hundred dollars.

792
00:34:02,480 --> 00:34:04,320
Speaker 6: Some could be five hundred, some could be a thousand,

793
00:34:04,880 --> 00:34:07,520
Speaker 6: And I don't know if that depends on like the.

794
00:34:07,400 --> 00:34:08,640
Speaker 4: Class that it's in or whatever.

795
00:34:08,719 --> 00:34:10,399
Speaker 6: But like I've applied for a few over the years,

796
00:34:10,400 --> 00:34:12,760
Speaker 6: and one might be five hundred, one might be a thousand.

797
00:34:13,360 --> 00:34:13,960
Speaker 4: So what have I done.

798
00:34:14,000 --> 00:34:16,799
Speaker 6: I've done, have a business bank account, look up trademarking,

799
00:34:17,120 --> 00:34:19,960
Speaker 6: get all your handles and your domain and everything. Like

800
00:34:20,040 --> 00:34:23,360
Speaker 6: I would say, have an accountant, like help you set

801
00:34:23,440 --> 00:34:26,440
Speaker 6: up the business name and register it, and you know,

802
00:34:27,440 --> 00:34:29,680
Speaker 6: start as a sole trader if you're just on your own,

803
00:34:30,360 --> 00:34:33,680
Speaker 6: and then be mindful that like once it starts growing

804
00:34:33,719 --> 00:34:35,759
Speaker 6: that little bit more and maybe more revenues coming in,

805
00:34:35,840 --> 00:34:37,360
Speaker 6: you might want to look at switching to being a

806
00:34:37,400 --> 00:34:40,160
Speaker 6: company instead of a sole trader for tax purposes. And

807
00:34:40,280 --> 00:34:43,960
Speaker 6: number five, I would say, like have fun with the journey.

808
00:34:44,440 --> 00:34:47,759
Speaker 6: It can be super overwhelming to start a business, and

809
00:34:47,840 --> 00:34:51,200
Speaker 6: especially now with how many businesses there are out there,

810
00:34:51,280 --> 00:34:55,359
Speaker 6: and like it's so easy to you know, compare and go, oh,

811
00:34:55,400 --> 00:34:58,040
Speaker 6: look at that person doing that, but it's you've got

812
00:34:58,080 --> 00:35:01,279
Speaker 6: to remember, Like even with me and Fate, like my

813
00:35:01,480 --> 00:35:04,880
Speaker 6: Instagram had zero followers. Once upon a time, Fate was

814
00:35:04,920 --> 00:35:07,600
Speaker 6: getting five orders a day once upon a time, you know,

815
00:35:07,640 --> 00:35:11,080
Speaker 6: like we all start at the beginning, and it's really

816
00:35:11,160 --> 00:35:14,760
Speaker 6: important to just like have fun with your business, enjoy

817
00:35:14,840 --> 00:35:18,480
Speaker 6: every moment, even if it's extremely disheartening at some stages,

818
00:35:18,960 --> 00:35:20,880
Speaker 6: and just like don't lose sight of like the reason

819
00:35:20,880 --> 00:35:23,759
Speaker 6: why you started it in the first place, and think

820
00:35:23,760 --> 00:35:26,560
Speaker 6: what would Britney do?

821
00:35:26,600 --> 00:35:26,799
Speaker 3: You know?

822
00:35:27,200 --> 00:35:31,160
Speaker 6: Sometimes you know, I'll be going even through stressful times myself,

823
00:35:31,160 --> 00:35:31,680
Speaker 6: and I think.

824
00:35:31,520 --> 00:35:33,920
Speaker 4: What would Britney do? Like I just I think what

825
00:35:33,960 --> 00:35:36,680
Speaker 4: would I do? You know, I feel stressed myself.

826
00:35:37,840 --> 00:35:39,520
Speaker 6: And I've had people message me that too, like if

827
00:35:39,560 --> 00:35:42,560
Speaker 6: they're doing something scarier even at work, or like they're

828
00:35:42,560 --> 00:35:44,560
Speaker 6: going to talk to their manager or whatever they've said,

829
00:35:44,600 --> 00:35:46,040
Speaker 6: like I wanted to reach out and ask, like what

830
00:35:46,080 --> 00:35:46,600
Speaker 6: would you do?

831
00:35:47,160 --> 00:35:49,800
Speaker 4: And on the book tour, I had someone at our Miranda.

832
00:35:49,440 --> 00:35:51,600
Speaker 6: Store saying, like she came to me with like a

833
00:35:51,600 --> 00:35:54,600
Speaker 6: scenario about her current boss and ask me for advice,

834
00:35:54,600 --> 00:35:55,880
Speaker 6: Like I would like to know what you would do

835
00:35:55,920 --> 00:35:57,480
Speaker 6: if you and me, And I don't think that's like

836
00:35:57,640 --> 00:36:00,399
Speaker 6: the biggest compliment ever that someone could think what would

837
00:36:00,400 --> 00:36:03,480
Speaker 6: really do in this scenario? But yeah, have fun with

838
00:36:03,520 --> 00:36:07,560
Speaker 6: it and start a business for the right reasons. You know,

839
00:36:07,680 --> 00:36:10,280
Speaker 6: it's one thing, and it's amazing to start a business

840
00:36:10,280 --> 00:36:11,640
Speaker 6: because you want to turn into a.

841
00:36:11,640 --> 00:36:13,520
Speaker 4: Multi million dollar company and whatever.

842
00:36:13,760 --> 00:36:14,960
Speaker 6: But I think you've got to have a few more

843
00:36:15,000 --> 00:36:17,600
Speaker 6: reasons other than wanting to be like a financial success

844
00:36:17,640 --> 00:36:20,399
Speaker 6: to start a business. And I think you'll have more

845
00:36:20,640 --> 00:36:23,040
Speaker 6: of a financial success if you are starting it for

846
00:36:23,120 --> 00:36:26,800
Speaker 6: reasons other than that. You know, when I started Fader,

847
00:36:26,920 --> 00:36:28,399
Speaker 6: I was just a girl who was wanting to try

848
00:36:28,440 --> 00:36:30,640
Speaker 6: anything and have a bit of fun and see where

849
00:36:30,640 --> 00:36:34,200
Speaker 6: it went, you know, and then the success came along

850
00:36:34,239 --> 00:36:36,839
Speaker 6: with that. So I'd say, like, have fun. Make sure

851
00:36:36,840 --> 00:36:39,320
Speaker 6: you're doing something that you're at least half passionate about,

852
00:36:39,640 --> 00:36:41,759
Speaker 6: because there's nothing worse. I can't imagine, like running a

853
00:36:41,760 --> 00:36:43,320
Speaker 6: business that you absolutely despise.

854
00:36:43,520 --> 00:36:45,200
Speaker 7: Yeah, you don't want to care about it.

855
00:36:45,200 --> 00:36:46,840
Speaker 6: I don't want to end up hating it and be

856
00:36:46,960 --> 00:36:48,399
Speaker 6: like fuck this, which I'm sure a lot of people

857
00:36:48,400 --> 00:36:49,200
Speaker 6: find themselves in those.

858
00:36:49,600 --> 00:36:51,080
Speaker 7: You do have to go in with a bit of

859
00:36:51,080 --> 00:36:53,360
Speaker 7: love for it, you do. Is there a moments where you're.

860
00:36:53,239 --> 00:36:56,399
Speaker 5: Like, yeah, exactly, but I love it, so I keep

861
00:36:56,520 --> 00:36:57,000
Speaker 5: doing it.

862
00:36:57,200 --> 00:37:00,959
Speaker 6: Have fun with a lean on others for advice, don't

863
00:37:00,960 --> 00:37:05,120
Speaker 6: be afraid to ask questions, ask for help from friends, families, colleagues,

864
00:37:05,160 --> 00:37:08,960
Speaker 6: reach out to someone on LinkedIn, you know, join community

865
00:37:09,040 --> 00:37:11,279
Speaker 6: groups and yeah, just have fun.

866
00:37:11,280 --> 00:37:12,399
Speaker 4: That'll be tip number five.

867
00:37:12,520 --> 00:37:13,560
Speaker 7: Snaps to you, babe.

868
00:37:14,360 --> 00:37:17,440
Speaker 2: Yeah, thank youngulations, thank you so happy for you.

869
00:37:17,719 --> 00:37:20,040
Speaker 3: And tell the chicks where can they get a copy

870
00:37:20,080 --> 00:37:20,560
Speaker 3: of the book.

871
00:37:20,920 --> 00:37:25,600
Speaker 6: You can get it exclusively online through book Topia. It's

872
00:37:25,600 --> 00:37:27,520
Speaker 6: always like linked in my Instagram whatever. You can just

873
00:37:27,560 --> 00:37:30,720
Speaker 6: go to book Topia. So if you're near any five

874
00:37:30,920 --> 00:37:33,560
Speaker 6: of our Fate stores. We've got three New South Wales

875
00:37:33,560 --> 00:37:37,360
Speaker 6: at Paramatta, Miranda and Newcastle. We've also got Hawthorne it

876
00:37:37,480 --> 00:37:40,120
Speaker 6: down in Melbourne, and then we have Westfield term Side

877
00:37:40,160 --> 00:37:42,959
Speaker 6: in Brisbane. If you're near any of them, you can

878
00:37:43,160 --> 00:37:45,279
Speaker 6: get the book in there. And I'm guessing it's going

879
00:37:45,320 --> 00:37:48,840
Speaker 6: to be available for like the next couple of months before.

880
00:37:48,560 --> 00:37:49,680
Speaker 4: They start, but then I'll get more.

881
00:37:49,760 --> 00:37:52,480
Speaker 6: I'll figure it out here in our Fate stores and

882
00:37:52,719 --> 00:37:54,000
Speaker 6: on book Topiah.

883
00:37:55,600 --> 00:37:59,839
Speaker 2: Yeah, yeah, that was so incredible, and congratulations again, and

884
00:38:00,040 --> 00:38:01,480
Speaker 2: thank you to your chicks for having us in the

885
00:38:01,520 --> 00:38:01,959
Speaker 2: ear heells.

886
00:38:01,960 --> 00:38:02,879
Speaker 4: We love to be here.

887
00:38:03,239 --> 00:38:05,000
Speaker 3: And thank you to m I K Made for making

888
00:38:05,000 --> 00:38:06,040
Speaker 3: today's episode happened.

889
00:38:06,239 --> 00:38:13,480
Speaker 2: Lovely Chick Bye, check that,