WEBVTT - 'The Iconic' Rejected Fayt From Their Catalogue!

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<v Speaker 1>Oh, I'm spilling the tea today. In this bonus episode

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<v Speaker 1>of Big.

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<v Speaker 2>Business, we are going to be chatting about my experience

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<v Speaker 2>with the Iconic.

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<v Speaker 1>Now I did we mention the Yeah, we were talking

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<v Speaker 1>about the.

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<v Speaker 2>Iconic in like one of last week's episode about the

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<v Speaker 2>free shipping and everything. Anyway, someone posted in our Fate

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<v Speaker 2>Society Facebook group something really funny. They had shopped with

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<v Speaker 2>us and shopped with the Iconic, and then they had

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<v Speaker 2>reused their Iconic bag to send their return back to Fate.

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<v Speaker 2>And she'd put a line through the Iconic with like

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<v Speaker 2>a because you know how they've got like their big

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<v Speaker 2>logo on their shipping bag, and then she'd put a

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<v Speaker 2>big permanent marker line through it, and then underneath she'd

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<v Speaker 2>like carefully drawn out the Fate logo to make it

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<v Speaker 2>look like a Fate bag. And we just thought that

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<v Speaker 2>was the funniest thing ever. Which, by the way, people

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<v Speaker 2>send rittens in other brands' bags. Like, let's say you've

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<v Speaker 2>shopped on the Iconic and Fate and then you want

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<v Speaker 2>to send back your Fate return, but you've ripped the

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<v Speaker 2>Fate bag apart. It's okay to put your return in

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<v Speaker 2>another brand's bag.

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<v Speaker 1>And send it back to us. I think a lot

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<v Speaker 1>of people get scared.

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<v Speaker 2>And go oh, I don't want to send it back

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<v Speaker 2>in a show po bag because like, no one's going

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<v Speaker 2>to care if you do that. You can return your

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<v Speaker 2>return in any business's bag and it doesn't matter. So anyway,

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<v Speaker 2>I posted it in our Fate Society Facebook group and

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<v Speaker 2>I said, whoever did this, like this made us crack

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<v Speaker 2>up this morning because she'd like carefully written our logos

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<v Speaker 2>so nicely to try and make it look like a

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<v Speaker 2>Fate bag. And then I don't know what someone commented,

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<v Speaker 2>but something about The Iconic, and then I replied saying, oh, like,

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<v Speaker 2>I have spoken with the Iconic twice over the years

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<v Speaker 2>about Fate being like stopped on the Iconic.

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<v Speaker 1>And I have a little bit of tea when it

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<v Speaker 1>comes to it.

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<v Speaker 2>And someone reply and said, ooh, you should make a

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<v Speaker 2>big business episode about this.

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<v Speaker 1>So that's exactly what I'm doing today.

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<v Speaker 2>I'm going to spill the tea on the two times

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<v Speaker 2>that I've interacted with people that work at the Iconic

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<v Speaker 2>and we were in talks about Fate being on the

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<v Speaker 2>Iconic and then why we didn't end up going on it.

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<v Speaker 2>Now I want to start this out by saying, I

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<v Speaker 2>am a massive customer on the Iconic, like that is

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<v Speaker 2>my number one store that I shop at, obviously outside

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<v Speaker 2>of Fate. If I ever need something, I'll always get

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<v Speaker 2>it on the Iconic. If I need an outfit, and

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<v Speaker 2>like we don't have something that I'm looking for with Fate,

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<v Speaker 2>I'll jump on the Iconic and buy something. I get

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<v Speaker 2>a lot of my beauty products on the Iconic, all

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<v Speaker 2>my shoes, Like I'm a massive fan of the Iconic.

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<v Speaker 1>I want to start out by saying that.

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<v Speaker 2>But I've had two interactions with people from the Iconic

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<v Speaker 2>over the years, and I've gone into my emails to

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<v Speaker 2>actually find some of these emails because obviously, the way

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<v Speaker 2>the Iconic works is it's a marketplace, right, Like the

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<v Speaker 2>Iconic have their own brands that they manufacture themselves, and

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<v Speaker 2>like one of the women's fashion brands that they have

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<v Speaker 2>on there is called Daisy. But it's a marketplace, like

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<v Speaker 2>you can shop all the brands that you kind of

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<v Speaker 2>know on the Iconic. It's just a marketplace where other

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<v Speaker 2>brands can be for sale on there. And that's how

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<v Speaker 2>they're so huge, because they just have hundreds, if not thousands,

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<v Speaker 2>of other brands on their app.

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<v Speaker 3>Do they just do their basic range or do they

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<v Speaker 3>have like a larger range like you would have fade.

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<v Speaker 2>Like, I'm not one hundred percent sure of what brands

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<v Speaker 2>are the Iconics actual brands. I know, like on the

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<v Speaker 2>women's side, the Daisy one is one of their brands,

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<v Speaker 2>but I'm not one hundred percent sure, like how many

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<v Speaker 2>other brands they actually have that are their own. Yeah.

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<v Speaker 3>Also, if it's the first time you tune into an episode,

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<v Speaker 3>I am producer X, so I'm not a random.

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<v Speaker 1>Man on the random men.

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<v Speaker 3>I forget to introduce myself and people like, who the

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<v Speaker 3>hell is this man?

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<v Speaker 2>So that's the way the Iconic works, Like when everyone

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<v Speaker 2>knows that you can go on there, you can shop

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<v Speaker 2>Tony Bianco Berllini, like they've got all brands on their platform, right,

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<v Speaker 2>and as a business, you can sign.

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<v Speaker 1>Up and be on their marketplace.

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<v Speaker 2>So the first time that I ever spoke with anyone

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<v Speaker 2>from the Iconic was in May of twenty twenty two,

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<v Speaker 2>so almost three years ago now. And the Iconic have buyers, right,

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<v Speaker 2>so the buyers reach out to the brand saying, hey,

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<v Speaker 2>this is us. I'm the buyer for women's wear like

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<v Speaker 2>they go out and find women's war brands. So they

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<v Speaker 2>reached out to us in two thousand and twenty two,

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<v Speaker 2>actually April twenty twenty two. I'm reaching out to you

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<v Speaker 2>about the potential of working with the iconic Australia's number

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<v Speaker 2>one fashion online retailer with twenty million visits per month

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<v Speaker 2>and organic social.

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<v Speaker 1>Following and blah blah blah blah blah.

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<v Speaker 2>The team and I love your product and brand story

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<v Speaker 2>and feel there is an alignment with our customers. I've

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<v Speaker 2>attached to deck that goes into more detail about our

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<v Speaker 2>business and the marketplace model, and I was so excited,

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<v Speaker 2>like you could me in twenty twenty two, like this

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<v Speaker 2>is three years ago. Fate is super small back then

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<v Speaker 2>compared to what we are now. At that point, I

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<v Speaker 2>think we went to a size twenty two or twenty four,

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<v Speaker 2>which was huge back then because like, not many people

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<v Speaker 2>were doing that. And I was just so excited when

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<v Speaker 2>I got this email, like I was jumping up and down.

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<v Speaker 2>I knew nothing about how it all worked, but I

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<v Speaker 2>was so excited. So I went back to them and said,

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<v Speaker 2>of course, like I'm I'm so interested. I would love

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<v Speaker 2>to know more, like I was just ecstatic. And then

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<v Speaker 2>they came back, which was the weirdest thing ever. And

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<v Speaker 2>she said, well, I think I emailed and then I

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<v Speaker 2>didn't hear back, and then I emailed again to like,

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<v Speaker 2>hey like following up. So then that was April and

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<v Speaker 2>now this is May. And then she said, sorry for

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<v Speaker 2>the late response. Our mainstream team has reviewed and decided

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<v Speaker 2>that Fate styles are quite similar to the assortment we

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<v Speaker 2>currently already have online, so we might revisit in a

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<v Speaker 2>year or two time instead, if that's okay.

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<v Speaker 1>And I was.

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<v Speaker 3>Sorry, yeah, that is the most bizarre I know ever they.

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<v Speaker 1>Reached out to us. Yeah, And so I was like,

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<v Speaker 1>of course.

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<v Speaker 3>What do you mean you've reviewed? You would have had to.

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<v Speaker 1>Review in the viewers first place find you. This is

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<v Speaker 1>in twenty twenty two.

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<v Speaker 2>I don't think they had any brands on there at

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<v Speaker 2>that point that even went to a size twenty And

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<v Speaker 2>so I got super upset.

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<v Speaker 1>Right Lisa, and I said, hi, person's name.

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<v Speaker 2>Ah, that's such a shame. I think a huge I

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<v Speaker 2>think the huge point of difference for us is our

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<v Speaker 2>size range. We currently go to a size twenty two

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<v Speaker 2>or twenty four in all of our styles, So I

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<v Speaker 2>feel like we could have been a great addition to

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<v Speaker 2>your customer base with how hard it is for anyone

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<v Speaker 2>above a size fourteen to shop.

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<v Speaker 1>Pretty much anywhere.

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<v Speaker 2>If you do ever change your mind, let me know,

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<v Speaker 2>have a great week and hopefully speak soon.

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<v Speaker 3>And did you hear back?

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<v Speaker 2>No, never got a what I never heard back from that,

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<v Speaker 2>which was fine, like no, that is I defended that.

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<v Speaker 2>They reached out and said we love your brand and

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<v Speaker 2>your story and everything, and then I said, oh, I'd

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<v Speaker 2>love to chat and she's like, actually no.

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<v Speaker 3>Upon reflection, we actually don't want to work with him.

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<v Speaker 3>Don't send the email on the first place, do you

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<v Speaker 3>due diligence?

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<v Speaker 2>Yes, it was bloody weird, but again this was three

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<v Speaker 2>years ago, so I kind of let it slide and whatever,

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<v Speaker 2>you know, and fate was a baby back then, like

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<v Speaker 2>we might have had two stores, then we might.

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<v Speaker 1>Have just had the one.

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<v Speaker 2>I don't remember, okay, So then I let that die,

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<v Speaker 2>like that idea die.

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<v Speaker 1>I didn't find out any of the pricing or anything like.

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<v Speaker 1>We didn't get to that point.

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<v Speaker 2>It was just like the intro email and then them

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<v Speaker 2>saying actually no, we changed our minds. Sorry, And I

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<v Speaker 2>was like, no worries and Then in October twenty twenty three,

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<v Speaker 2>so not too long ago. What's that a year and

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<v Speaker 2>a half ago, we had another buyer reach out who

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<v Speaker 2>I'd actually connected with on TikTok, and she again said

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<v Speaker 2>she's been a massive fan of the brand for a

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<v Speaker 2>while and I would love to see if you guys

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<v Speaker 2>wanted to have a chat about the opportunity to have

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<v Speaker 2>fate on the Iconic.

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<v Speaker 1>And I was like, okay, here we go again.

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<v Speaker 2>And so I actually then got on a call with

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<v Speaker 2>this girl and this is no shame to this girl

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<v Speaker 2>at all.

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<v Speaker 1>What I'm about to tell.

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<v Speaker 2>All of you, like this is quite literally just business,

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<v Speaker 2>and here on big business, I just say how it

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<v Speaker 2>is and I share my real experiences. So I got

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<v Speaker 2>excited again. I was like, cool, like round two a

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<v Speaker 2>couple of years later, let's have a look into this.

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<v Speaker 2>And I scheduled in a call with this person as

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<v Speaker 2>well as one of her colleagues.

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<v Speaker 1>So it was me and then two of them, and

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<v Speaker 1>we had.

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<v Speaker 2>Like a discovery call thing, just an initial meeting where

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<v Speaker 2>you kind of talk through what it's like to be

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<v Speaker 2>on the Iconic. And what I learned is there's a

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<v Speaker 2>lot of different ways that you can be on the

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<v Speaker 2>Iconic because it's such a massive marketplace. They've got lots

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<v Speaker 2>of different options and you can, for example, you can

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<v Speaker 2>be on the Iconic but ship from your warehouse, right,

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<v Speaker 2>so like orders come through the Iconic, but then you

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<v Speaker 2>ship them, or they can like warehouse your stock and

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<v Speaker 2>they can ship it. And there's just all different kinds

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<v Speaker 2>of partnerships that you can do with them. So I

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<v Speaker 2>did this call with them, and I was like, cool,

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<v Speaker 2>send me over the pricing deck, like I need to

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<v Speaker 2>know how much this costs, because that's one thing I've

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<v Speaker 2>always been super curious about, is like, if you're on

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<v Speaker 2>the Iconic, how much money are they actually taking? Like

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<v Speaker 2>surely it can't be cheap. And so I I've still

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<v Speaker 2>got it here. I'm not going to tell you how

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<v Speaker 2>much it is exactly. But I had the call. It

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<v Speaker 2>all went great, they were really lovely, and then I

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<v Speaker 2>had them send through like the pricing guide and deck,

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<v Speaker 2>and straight away I was.

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<v Speaker 1>In my mind.

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<v Speaker 2>My mind went to how on earth am I supposed

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<v Speaker 2>to even make any money by being on the Iconic

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<v Speaker 2>Because the cost to be on there and how much

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<v Speaker 2>they take of every sale, it was just astronomical and

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<v Speaker 2>don't quote me on this, but I believe like they

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<v Speaker 2>can put your stuff on.

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<v Speaker 1>Sale as well.

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<v Speaker 2>Like I'm not one hundred percent sure, but I just

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<v Speaker 2>remember looking at all these numbers and saying, oh my god, like,

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<v Speaker 2>I don't even know how we're supposed to make money

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<v Speaker 2>if that's how much they're taking. And from what I

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<v Speaker 2>could gather based on the conversations that I've had and

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<v Speaker 2>my research is I think for brands to go on

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<v Speaker 2>the Iconic and be on their marketplace, you're going on

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<v Speaker 2>there for the exposure you're going on there to be

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<v Speaker 2>exposed to. They would have millions of customers. Like that's

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<v Speaker 2>I think the number one reason why you'd want to

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<v Speaker 2>go on there. And if I was to put on there,

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<v Speaker 2>it wouldn't be to make money because by the time

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<v Speaker 2>they take all of their percentages and everything and the shipping, like,

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<v Speaker 2>you're not really making any money. It's more so just

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<v Speaker 2>from an exposure standpoint.

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<v Speaker 3>If you did decide to go on there, now, would

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<v Speaker 3>you put only a limited kind of range on there

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<v Speaker 3>to get that exposure and hopefully people will then kind

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<v Speaker 3>of click through or search fate, yeah, as it comes

0:11:26.280 --> 0:11:26.800
<v Speaker 3>to your store.

0:11:26.880 --> 0:11:30.240
<v Speaker 2>And I remember talking with them about that, and I

0:11:30.240 --> 0:11:32.120
<v Speaker 2>think you can just pick and choose like your best

0:11:32.120 --> 0:11:33.760
<v Speaker 2>sellers or whatever. But again, this was like a year

0:11:33.800 --> 0:11:37.000
<v Speaker 2>and a half ago, so I don't exactly remember, but

0:11:38.320 --> 0:11:43.040
<v Speaker 2>I kind of went back to them after a little

0:11:43.040 --> 0:11:45.520
<v Speaker 2>bit and I said, I've got the email here. As

0:11:45.520 --> 0:11:47.440
<v Speaker 2>excited as we are at the idea of being aligned

0:11:47.480 --> 0:11:49.400
<v Speaker 2>with the Iconic, we aren't too sure how he would

0:11:49.440 --> 0:11:52.720
<v Speaker 2>actually make money with the commission being and I gave.

0:11:52.600 --> 0:11:54.120
<v Speaker 1>Her the I can't wait for you to tell me that,

0:11:55.320 --> 0:11:55.720
<v Speaker 1>and then I.

0:11:55.720 --> 0:11:58.320
<v Speaker 2>Said, I mean no offense by this whatsoever, as I

0:11:58.360 --> 0:12:01.400
<v Speaker 2>completely understand just how big the Iconic is and that

0:12:01.440 --> 0:12:03.760
<v Speaker 2>everything is priced the way it is for a reason.

0:12:04.280 --> 0:12:06.480
<v Speaker 2>But I said, I am wondering how brands really make

0:12:06.520 --> 0:12:09.160
<v Speaker 2>money being on your platform, question Mark, Like I was

0:12:09.200 --> 0:12:12.199
<v Speaker 2>just genuinely like, I actually want to know unless you're

0:12:12.200 --> 0:12:16.080
<v Speaker 2>a business that has like an extreme profit margin, which

0:12:16.160 --> 0:12:18.319
<v Speaker 2>I wish we did, but the reality of it is

0:12:18.480 --> 0:12:19.319
<v Speaker 2>like you don't.

0:12:19.880 --> 0:12:22.920
<v Speaker 3>But like Adadas and all those brands that are sold

0:12:22.960 --> 0:12:25.240
<v Speaker 3>on their.

0:12:23.960 --> 0:12:27.480
<v Speaker 2>Their profit margin would be so much higher than us.

0:12:28.480 --> 0:12:30.480
<v Speaker 2>So I went back and said, like, I'm wondering how

0:12:30.679 --> 0:12:33.440
<v Speaker 2>brands make money being on your platform. My guess is

0:12:33.480 --> 0:12:36.439
<v Speaker 2>having super low production costs and marking up the retail

0:12:36.480 --> 0:12:39.199
<v Speaker 2>price high so there is a huge profit margin. Or

0:12:39.240 --> 0:12:41.160
<v Speaker 2>would you say that the main benefit for brands being

0:12:41.200 --> 0:12:44.680
<v Speaker 2>on the iconic is more for from the exposure and

0:12:44.760 --> 0:12:47.760
<v Speaker 2>accessibility side of it. Again, I mean no harm by this,

0:12:47.880 --> 0:12:51.040
<v Speaker 2>and I totally respect the business model entirely. It may

0:12:51.240 --> 0:12:53.280
<v Speaker 2>not just be financially the best choice for us at

0:12:53.280 --> 0:12:53.960
<v Speaker 2>this stage.

0:12:54.160 --> 0:12:55.439
<v Speaker 1>I never heard back.

0:12:55.920 --> 0:12:56.839
<v Speaker 3>No email back.

0:12:57.040 --> 0:12:58.240
<v Speaker 1>I never heard back.

0:12:58.480 --> 0:13:00.600
<v Speaker 2>But again, like I was saying, and like, right now,

0:13:00.600 --> 0:13:02.640
<v Speaker 2>this isn't the best fit for us, but I would

0:13:02.640 --> 0:13:04.480
<v Speaker 2>have loved, like there's a few questions in there with

0:13:04.640 --> 0:13:07.560
<v Speaker 2>question marks, I would have loved some clarity totally.

0:13:07.760 --> 0:13:08.400
<v Speaker 1>And that was that.

0:13:08.559 --> 0:13:11.720
<v Speaker 2>And so that was in October twenty twenty three, and

0:13:11.760 --> 0:13:14.320
<v Speaker 2>then my reply I was in November. I never heard back,

0:13:14.360 --> 0:13:17.320
<v Speaker 2>and again, like this question was probably out of this

0:13:17.640 --> 0:13:19.480
<v Speaker 2>buyer's scope of.

0:13:19.520 --> 0:13:20.400
<v Speaker 1>Work kind of thing.

0:13:21.040 --> 0:13:24.040
<v Speaker 3>I find that so professional.

0:13:23.440 --> 0:13:26.480
<v Speaker 2>Though, even if it was just like a hey, yep,

0:13:26.559 --> 0:13:30.640
<v Speaker 2>completely understand, you know, every business is different, blah blah blah.

0:13:30.640 --> 0:13:31.839
<v Speaker 1>But I just never heard back.

0:13:32.280 --> 0:13:34.760
<v Speaker 3>But depending on what answer she gave you, that could

0:13:34.800 --> 0:13:36.599
<v Speaker 3>have it could have changed in mind, do you know

0:13:36.640 --> 0:13:37.000
<v Speaker 3>what I mean?

0:13:37.120 --> 0:13:37.880
<v Speaker 1>Yeah, absolutely.

0:13:37.920 --> 0:13:40.880
<v Speaker 2>She could have pushed for it and like shown success

0:13:41.080 --> 0:13:43.280
<v Speaker 2>of other businesses that have been on there, she could

0:13:43.280 --> 0:13:46.400
<v Speaker 2>have spoken more about like the exposure and that we

0:13:46.440 --> 0:13:48.679
<v Speaker 2>would be way more accessible to more people if we

0:13:48.679 --> 0:13:49.000
<v Speaker 2>were on that.

0:13:49.120 --> 0:13:51.680
<v Speaker 3>I just saw a potential. Now that's no commission for me.

0:13:51.720 --> 0:13:53.840
<v Speaker 3>I'm out, That's what I think.

0:13:54.000 --> 0:13:57.280
<v Speaker 2>So those are my two experiences with going on to

0:13:57.360 --> 0:14:00.319
<v Speaker 2>the Iconic, And if I was to ever chat with

0:14:00.360 --> 0:14:03.160
<v Speaker 2>them again now I wouldn't do it. The commission was

0:14:03.200 --> 0:14:05.920
<v Speaker 2>far too much that we wouldn't make money, but I

0:14:05.960 --> 0:14:09.000
<v Speaker 2>get that it would expose us to lots of potential

0:14:09.080 --> 0:14:12.240
<v Speaker 2>new customers. But after like seeing all the pricing and

0:14:12.280 --> 0:14:13.760
<v Speaker 2>how it works, I was like, this is just not

0:14:13.840 --> 0:14:16.120
<v Speaker 2>for me. I don't understand how we would make money,

0:14:16.400 --> 0:14:18.320
<v Speaker 2>and we would still be doing a whole lot of

0:14:18.360 --> 0:14:20.080
<v Speaker 2>work like that was with us still shipping all the

0:14:20.200 --> 0:14:21.000
<v Speaker 2>orders and everything.

0:14:21.520 --> 0:14:24.520
<v Speaker 1>So that's my tea. No shame to the Iconic.

0:14:24.680 --> 0:14:26.360
<v Speaker 2>I would be scared to know how many orders I've

0:14:26.360 --> 0:14:29.440
<v Speaker 2>placed on the Iconic, Like it's actually quite dangerous, don't.

0:14:29.480 --> 0:14:30.600
<v Speaker 3>I don't really shop there.

0:14:30.760 --> 0:14:33.680
<v Speaker 2>That's like my one place that I shop because they've

0:14:33.680 --> 0:14:35.800
<v Speaker 2>got everything that they've got makeup skincare a.

0:14:35.880 --> 0:14:36.520
<v Speaker 3>The deal's good.

0:14:37.120 --> 0:14:38.080
<v Speaker 1>They do have a lot of.

0:14:38.040 --> 0:14:41.000
<v Speaker 2>Deals often and like I've got the app and you

0:14:41.000 --> 0:14:44.160
<v Speaker 2>always get the notifications and whatever. They do lots of sales,

0:14:44.200 --> 0:14:46.760
<v Speaker 2>but that's just like my go to place to shop.

0:14:46.800 --> 0:14:49.720
<v Speaker 2>And again, like they're shipping is so fast, especially you

0:14:49.720 --> 0:14:50.240
<v Speaker 2>here in Sydney.

0:14:50.280 --> 0:14:52.040
<v Speaker 1>You could order something and it could come to date.

0:14:52.080 --> 0:14:55.880
<v Speaker 3>Are they trade based yes, Oh, because I'm I mean

0:14:55.920 --> 0:14:57.800
<v Speaker 3>not so much anymore. I was such an a sauce boy.

0:14:57.840 --> 0:15:02.800
<v Speaker 2>But it's but like even me and Newcastle, like most

0:15:02.840 --> 0:15:04.440
<v Speaker 2>of the time I can get something within one or

0:15:04.440 --> 0:15:06.360
<v Speaker 2>two days, which is really good. But in Sydney they

0:15:06.360 --> 0:15:09.600
<v Speaker 2>do same day delivery and certain brands like they're really good.

0:15:09.600 --> 0:15:11.160
<v Speaker 1>And this is no shame to the Iconic.

0:15:11.320 --> 0:15:16.200
<v Speaker 2>I think they're an extremely aspirational business, you know, and

0:15:16.280 --> 0:15:18.960
<v Speaker 2>they're fucking massive, Like let me look.

0:15:18.840 --> 0:15:25.880
<v Speaker 1>Up the Iconic revenue three hundred and six hundred and

0:15:25.880 --> 0:15:29.800
<v Speaker 1>twenty five million, wow in twenty twenty four. Like they're

0:15:29.960 --> 0:15:36.000
<v Speaker 1>extremely inspiring. But I've just had two weird encounters.

0:15:35.440 --> 0:15:38.440
<v Speaker 2>With them that's left kind of a bad taste in

0:15:38.480 --> 0:15:40.760
<v Speaker 2>my mouth. And also like I just couldn't afford to

0:15:40.800 --> 0:15:44.240
<v Speaker 2>go on there because like we just wouldn't make any

0:15:44.280 --> 0:15:45.400
<v Speaker 2>money at the end of the day.

0:15:45.560 --> 0:15:47.800
<v Speaker 1>But I thought that's a story worth sharing with.

0:15:47.760 --> 0:15:50.360
<v Speaker 3>That some yummy tea if anyone has any because I

0:15:50.440 --> 0:15:52.600
<v Speaker 3>know I have some follow up questions, but our bonus

0:15:52.680 --> 0:15:54.840
<v Speaker 3>can't go on forever a bonus. But if you have

0:15:54.840 --> 0:15:57.920
<v Speaker 3>any follow up questions, head onto the Big Business Podcast

0:15:58.200 --> 0:16:00.000
<v Speaker 3>Instagram send them through.

0:16:00.280 --> 0:16:02.440
<v Speaker 1>Yeah, send us a DM. We would love to hear

0:16:02.440 --> 0:16:02.960
<v Speaker 1>your stories.

0:16:03.000 --> 0:16:05.960
<v Speaker 2>But anyway, there's my tea when it comes to the

0:16:06.160 --> 0:16:08.920
<v Speaker 2>Iconic and you're definitely not seeing fad on there anytime soon,

0:16:08.960 --> 0:16:10.080
<v Speaker 2>but still love you Iconic.

0:16:10.120 --> 0:16:12.400
<v Speaker 1>I'm probably one of their number one bloody customers.