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Speaker 1: Well, there's a new drink driving campaign that's been launched

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Speaker 1: today and it goes under the heading drink drivers Full

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Speaker 1: of It and that's what we'll be seeing soon on

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Speaker 1: I imagine TV screens, billboards around the place. Superintendent Darren Fielke,

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Speaker 1: Officer in charge of Traffic Services, Darren.

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Speaker 2: Good morning, Good morning, Matt.

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Speaker 1: What are we going to see exactly? This is? I mean,

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Speaker 1: we've had so many drink driving campaigns, selfish pricks, do

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Speaker 1: you name it? Is this going to make a deaf yeah?

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Speaker 2: Loo, Because it's a new campaign that is being launched

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Speaker 2: today and it will start hearing across a range of

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Speaker 2: different media portals television, radio, billboards, and on social media.

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Speaker 2: And it's another campaign that seeks to continue to drive

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Speaker 2: the message around the dangers of drink driving and to

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Speaker 2: continue to educate.

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Speaker 1: We.

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Speaker 2: Yes, there has been a number of campaigns over the years,

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Speaker 2: and we change them up quite regularly so we keep

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Speaker 2: the message fresh and keep the messaging around drink driving

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Speaker 2: at the forefront of people's minds.

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Speaker 1: Okay, so how will this one run? What's the campaign about?

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Speaker 1: Are we going to see somebody filling up literally and

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Speaker 1: then trying to get behind the wheel.

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Speaker 2: Yeah, So what the campaign is this time is that

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Speaker 2: the campaign, as you've said, is drink drivers are full

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Speaker 2: of it. And much of that is around the excuses

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Speaker 2: that people make for drink driving, like I can't afford

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Speaker 2: a cab, or I know to handle my alcohol, or

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Speaker 2: I didn't have to drive far. Well, we say those

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Speaker 2: excuses are pretty lame really and are pretty selfish. So

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Speaker 2: we say that those kinds of excuses are people use.

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Speaker 2: Those excuses are full of it. And what you'll see

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Speaker 2: in this campaign is a vehicle that is filling up

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Speaker 2: with a with a liquid that looks like beer or

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Speaker 2: a liquid that looks like wine, and that vehicle is

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Speaker 2: filling up with this liquids as the driver is driving

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Speaker 2: along through the side streets, and it shows how alcohol

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Speaker 2: is filling up their car and then they make bad

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Speaker 2: decisions while they're driving, and the advertisement basically ends in

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Speaker 2: a collision type arrangement, which is what can happen when

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Speaker 2: people are drink driving. They increase their risk of having

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Speaker 2: a serious injury or fatal collision.

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Speaker 1: Yeah. Absolutely, Well, look, it's an important message when you

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Speaker 1: consider and you'll stats show at nineteen lives last year

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Speaker 1: you picked up five and a half thousand drink drivers,

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Speaker 1: but nineteen lives lost to drink driving, either the person

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Speaker 1: responsible themselves, the drinker, or someone innocent that they've ended

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Speaker 1: up killing. And it's the cold way of putting it.

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Speaker 2: Yeah, that's right. Those numbers in anyone's language, are completely unacceptable.

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Speaker 2: They completely avoidable. And this year, even though our lives

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Speaker 2: lost on the road is lower than last year, we've

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Speaker 2: already had nine people lose their lives this year as

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Speaker 2: a result of drink driving as a contributing factor. So

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Speaker 2: this is just part of our continueing messaging and a

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Speaker 2: continuing commitment to reducing trauma on South Australian roads. People

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Speaker 2: need to stop making excuses for drink driving. Drink driving

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Speaker 2: is a contributing factor for serious injuries and fatalities on

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Speaker 2: our roads and we really need people to make the

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Speaker 2: right decision and stop drink driving. You must sention to

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Speaker 2: that is if people see someone are made of theirs's

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Speaker 2: who's been drinking and is about to get in a

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Speaker 2: car and drive, then they need to do everything they

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Speaker 2: can to stop that happening. And if you are that person,

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Speaker 2: then you need to hear to teed the message of

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Speaker 2: your mates.

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Speaker 1: Yeah, absolutely, you must shake your head, Darren. Certainly I

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Speaker 1: do when I get the media releases from your media

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Speaker 1: section and some of the high end drink driving and

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Speaker 1: just this year alone, including I mean, who could forget

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Speaker 1: the wonderful woman at Beverly who fell out of a

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Speaker 1: car and was eight times over the limit.

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Speaker 2: It's allegedly believable. Really, you can't sort of comprehend that

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Speaker 2: people would even contemplate getting behind the whell so intoxicated

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Speaker 2: that the lady at Beverly fill out of her car.

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Speaker 2: And I know that last night there was another high

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Speaker 2: range drink driving offence down in the southern suburbs of Adelaide.

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Speaker 2: We see that periodically, but periodically is also way too often.

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Speaker 2: And that's what this campaign is about, is to raise

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Speaker 2: the awareness or continue to raise the awareness for people

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Speaker 2: around the danger of drink driving. And it's really important

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Speaker 2: for us that we get that message through. And you know,

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Speaker 2: my sort of clear message is that you know, if

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Speaker 2: you think it's still ok to drink drive, then you

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Speaker 2: are actually full of it.

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Speaker 1: Yeah, thank you for that. While I have you and

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Speaker 1: I know today about drink driving. You may not want

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Speaker 1: to comment on this, I hope you do. But the

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Speaker 1: speed the mobile phone rather cameras that have been now

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Speaker 1: activated and are issuing fines. Are you able to say,

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Speaker 1: has there been any let up after the three month

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Speaker 1: warning period people aware of that? Have they started leaving

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Speaker 1: their phones alone? Or are you still snapping people at

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Speaker 1: the same sort of rate.

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Speaker 2: Yeah, the mobile phone cameras went into fine mode if

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Speaker 2: you're use that terminology on the nineteenth of September. We

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Speaker 2: haven't got all the data yet. We did indicate that

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Speaker 2: we provide some data after seven days of the cameras

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Speaker 2: finding people. That takes a little while for that data

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Speaker 2: to flow through the system. So I expect that we'll

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Speaker 2: be able to release some data and some figures around

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Speaker 2: those mobile phone detection cameras in the next two or

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Speaker 2: three days. So I can't tell you anything today, Matt,

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Speaker 2: because I do not have that information to hand, but

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Speaker 2: I expect in the very near future we'll be able

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Speaker 2: to put some of that information out all.

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Speaker 1: Right, hopefully there's been a change in behavior after the

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Speaker 1: first Well, that month was just extraordinary. I think you

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Speaker 1: updated that at some point, but just unbelievable that people

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Speaker 1: caught the same person. Some thirty three was at times

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Speaker 1: as the all time high there and a few not

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Speaker 1: far behind. Just unreal.

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Speaker 2: Yes, so we hope, yeah, we definitely hope to see

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Speaker 2: a drop in the detections. It's about changing driver behavior

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Speaker 2: and that's what all these campaigns are about, whether it's

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Speaker 2: drink driving, mobile phones, it's about changing people's behavior on

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Speaker 2: the road and becoming much more responsible road users.

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Speaker 1: Absolutely, all right, appreciate your time, thank you, thanks Matt.

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Speaker 1: That is Superintendent Darren Fielke, officer in charge Traffic Services,

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Speaker 1: with a new campaign Drink drivers are full of it

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Speaker 1: is what it's called. And as he explained, the car

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Speaker 1: driving around the back streets, the drink driver, the car

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Speaker 1: filling up with alcohol and just so you know, around

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Speaker 1: sixty it was real or fake anyway, but they really

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Speaker 1: filled up a car, sixty thousand liters of fake wine

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Speaker 1: and beer pumped into the cars to create the symbolism

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Speaker 1: for the campaign statement that drink drivers are full of it.

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Speaker 1: So it is look good that the campaigns are being run.

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Speaker 1: But for whatever reason, people continue to drink and drive,

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Speaker 1: People continue to use their mobile phone and everything else,

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Speaker 1: continue to speed. And you think, why does the road

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Speaker 1: safety message not get through? Why don't people care enough?

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Speaker 1: And That's what it comes down to. People just don't care,

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Speaker 1: is that I won't get caught, or I just don't

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Speaker 1: give us stuff. Unreal