1 00:00:04,120 --> 00:00:07,040 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:07,080 --> 00:00:09,800 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,840 --> 00:00:13,360 Speaker 1: recording on gadigule Land. Now I somehow manage to build 4 00:00:13,360 --> 00:00:16,279 Speaker 1: an empire from the garage underneath my house, and I'm 5 00:00:16,320 --> 00:00:18,479 Speaker 1: here to share it all with you, from the wins, 6 00:00:18,760 --> 00:00:23,200 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:23,280 --> 00:00:26,400 Speaker 1: whether you're in business yourself, perhaps you're not in the 8 00:00:26,400 --> 00:00:28,600 Speaker 1: game at all, maybe you're just looking for some inspo, 9 00:00:28,880 --> 00:00:30,840 Speaker 1: or you simply just want to hear the team when 10 00:00:30,880 --> 00:00:33,640 Speaker 1: it comes to running a business, this is the podcast 11 00:00:33,680 --> 00:00:37,360 Speaker 1: for you. Coming up on today's episode, we are doing 12 00:00:37,560 --> 00:00:41,879 Speaker 1: a unsigned model search for Fate and it is a 13 00:00:42,479 --> 00:00:46,080 Speaker 1: marketing tactic of ours that we are actually doing this week. 14 00:00:46,320 --> 00:00:48,160 Speaker 1: Is this episode coming out next week? 15 00:00:48,479 --> 00:00:53,600 Speaker 2: This episode comes out on the seventeenth of March. 16 00:00:54,240 --> 00:00:56,640 Speaker 1: Okay, so next week, yes, But as at the time 17 00:00:56,640 --> 00:00:58,760 Speaker 1: of recording, it's happening this week. 18 00:00:59,000 --> 00:01:00,200 Speaker 3: This is an activation. 19 00:01:00,160 --> 00:01:04,600 Speaker 1: I'm extremely excited for, and in today's pod, I thought 20 00:01:04,680 --> 00:01:08,080 Speaker 1: I would just walk you through exactly why we're doing 21 00:01:08,120 --> 00:01:11,880 Speaker 1: this model search, how we're doing it, how we've managed 22 00:01:11,880 --> 00:01:14,880 Speaker 1: it up until this point because We've done an online 23 00:01:14,959 --> 00:01:18,800 Speaker 1: application and now we're going into the real life part 24 00:01:19,080 --> 00:01:22,040 Speaker 1: of the activation, and I'm just going to tell you 25 00:01:22,120 --> 00:01:24,119 Speaker 1: all about it. So without further Ado, let's just get 26 00:01:24,120 --> 00:01:25,640 Speaker 1: straight down to business. 27 00:01:29,600 --> 00:01:29,880 Speaker 3: Well. 28 00:01:29,880 --> 00:01:33,200 Speaker 1: Well, well, it's giving Dolly model search. Do you remember 29 00:01:33,200 --> 00:01:33,759 Speaker 1: that back in. 30 00:01:33,720 --> 00:01:36,240 Speaker 2: The day, Yes, I do. I was part of the 31 00:01:36,280 --> 00:01:37,080 Speaker 2: Dolly generation. 32 00:01:37,440 --> 00:01:38,720 Speaker 1: Oh. I thought you're going to say you were part 33 00:01:38,760 --> 00:01:43,120 Speaker 1: of the model. Yeah, I was part of it. No. 34 00:01:43,240 --> 00:01:45,120 Speaker 2: I think my mum came in one day when I 35 00:01:45,160 --> 00:01:46,679 Speaker 2: was like twelve or thirteen, She's like, this is the 36 00:01:46,680 --> 00:01:49,880 Speaker 2: Dolly sealed section. You're old enough now to really see. 37 00:01:49,880 --> 00:01:54,160 Speaker 1: My Nan used to buy me Dolly magazines and she 38 00:01:54,360 --> 00:01:57,560 Speaker 1: didn't know that it had the sealed bit in it. 39 00:01:57,960 --> 00:02:00,240 Speaker 1: Mind you, this sealed bit was like questions of out 40 00:02:00,320 --> 00:02:02,600 Speaker 1: periods and sex and all. 41 00:02:02,480 --> 00:02:04,560 Speaker 2: This, and the only reason you bought the magazine. 42 00:02:04,640 --> 00:02:06,520 Speaker 1: Yeah, And so my Nan would get it was there 43 00:02:06,600 --> 00:02:07,960 Speaker 1: once a week that it would come out back in 44 00:02:07,960 --> 00:02:10,240 Speaker 1: the day or once a month, I think so, and 45 00:02:10,680 --> 00:02:12,560 Speaker 1: I would sneak into my room and like. 46 00:02:12,600 --> 00:02:14,480 Speaker 3: Quietly peel that little section. 47 00:02:15,040 --> 00:02:19,040 Speaker 1: And then eventually Nan found out about the Dolly Doctor 48 00:02:19,120 --> 00:02:24,040 Speaker 1: sealed section, and she stopped finding me the magazines. By 49 00:02:24,120 --> 00:02:26,360 Speaker 1: the way, I'm coming off the back of being sick, 50 00:02:26,400 --> 00:02:28,440 Speaker 1: so if you can hear it in my voice, that 51 00:02:28,600 --> 00:02:30,440 Speaker 1: is why I think I might talk about that in 52 00:02:30,480 --> 00:02:33,320 Speaker 1: my bonus episode this week about being sick and how 53 00:02:33,360 --> 00:02:34,560 Speaker 1: much I've absolutely hated it. 54 00:02:34,560 --> 00:02:36,680 Speaker 3: But anyway, let's get onto today's topic. 55 00:02:37,040 --> 00:02:41,160 Speaker 1: We are doing a Fate unsigned model search, and I 56 00:02:41,200 --> 00:02:42,560 Speaker 1: want to tell you all about it because I think 57 00:02:42,600 --> 00:02:46,160 Speaker 1: it's super difficult. It's it's marketing, but it's also way 58 00:02:46,200 --> 00:02:49,280 Speaker 1: more than that for us as a business. There's a 59 00:02:49,320 --> 00:02:50,959 Speaker 1: lot of reasons why we're doing it. I'm going to 60 00:02:51,040 --> 00:02:54,160 Speaker 1: tell you every single one of them. And it also 61 00:02:54,320 --> 00:02:58,280 Speaker 1: kind of goes hand in hand back to when Fate started, 62 00:02:58,680 --> 00:03:02,400 Speaker 1: So I guess that's where I'm going to begin. So 63 00:03:02,600 --> 00:03:05,120 Speaker 1: when Fate first started, as you well know, in the 64 00:03:05,120 --> 00:03:08,560 Speaker 1: garage underneath my house. Back then, when I had everything 65 00:03:08,560 --> 00:03:12,880 Speaker 1: in that one garage, I even had an e commerce 66 00:03:13,320 --> 00:03:16,440 Speaker 1: like photography set up. I bought the paper roll and 67 00:03:16,480 --> 00:03:19,000 Speaker 1: all the stands and I had it in my shed setup. 68 00:03:19,160 --> 00:03:22,040 Speaker 1: I bought two flashlights off eBay and two of my 69 00:03:22,080 --> 00:03:27,240 Speaker 1: friends taught me how to use flash photography. And this 70 00:03:27,440 --> 00:03:30,960 Speaker 1: was so long ago, and Fate was so small, and 71 00:03:31,000 --> 00:03:35,800 Speaker 1: I probably couldn't afford models. So from the beginning, I 72 00:03:35,840 --> 00:03:39,560 Speaker 1: would work with people that just I knew, like friends 73 00:03:39,560 --> 00:03:42,520 Speaker 1: that I knew, friends of friends, my friend's sisters. I 74 00:03:42,520 --> 00:03:45,040 Speaker 1: would get them into my shed and I would shoot 75 00:03:45,080 --> 00:03:47,280 Speaker 1: them myself and I would teach them how to. 76 00:03:47,240 --> 00:03:50,080 Speaker 3: Model, and i'd pay them. 77 00:03:50,160 --> 00:03:51,520 Speaker 1: I don't know how much I would pay them back 78 00:03:51,520 --> 00:03:53,320 Speaker 1: in the day, but it was just like a cash 79 00:03:53,320 --> 00:03:55,600 Speaker 1: in hand sort of thing, like that's how I would 80 00:03:55,600 --> 00:03:57,840 Speaker 1: pay them. And because we weren't shooting all the time, 81 00:03:57,880 --> 00:03:59,560 Speaker 1: like it was just every now and then, when I 82 00:03:59,600 --> 00:04:03,000 Speaker 1: needed a model, i'd just text my friend's sister or 83 00:04:03,040 --> 00:04:04,720 Speaker 1: whoever and say, do you want to come over? All right, 84 00:04:04,760 --> 00:04:07,400 Speaker 1: they'd come over and we'd shoot in the shed. That's 85 00:04:07,400 --> 00:04:10,520 Speaker 1: how we started in the beginning, and as fate began 86 00:04:10,720 --> 00:04:14,080 Speaker 1: to grow, I would just start to find more and 87 00:04:14,200 --> 00:04:17,640 Speaker 1: more local girls to shoot with. Like from the start, 88 00:04:17,720 --> 00:04:21,159 Speaker 1: we didn't shoot with agency models, just because I didn't 89 00:04:21,160 --> 00:04:24,080 Speaker 1: really know how it worked, and I knew that it 90 00:04:24,120 --> 00:04:26,080 Speaker 1: was going to be a lot more expensive. So I 91 00:04:26,080 --> 00:04:28,599 Speaker 1: would just shoot with friends and people that I knew, 92 00:04:29,560 --> 00:04:32,880 Speaker 1: and I actually got kind of good at scouting for 93 00:04:33,000 --> 00:04:37,400 Speaker 1: models in my area. I would spend hours on Instagram 94 00:04:37,880 --> 00:04:40,479 Speaker 1: on the like geo tags. Like you know how you 95 00:04:40,520 --> 00:04:43,120 Speaker 1: go like onto Instagram and you type in Newcastle and 96 00:04:43,120 --> 00:04:45,640 Speaker 1: then you can like filter buy all the most recent posts. 97 00:04:46,160 --> 00:04:48,960 Speaker 1: That's how I would find people to come a model 98 00:04:48,960 --> 00:04:50,600 Speaker 1: for me. And then I would just DM them from 99 00:04:50,640 --> 00:04:53,520 Speaker 1: the Fatee account and say, hey, I know this is 100 00:04:53,600 --> 00:04:55,840 Speaker 1: so random, but like I stumbled across your Instagram and 101 00:04:55,880 --> 00:04:58,360 Speaker 1: I was wondering, would you ever consider modeling? Like I'm 102 00:04:58,360 --> 00:05:01,080 Speaker 1: a local fashion brand. The girls would say sure, and 103 00:05:01,080 --> 00:05:02,599 Speaker 1: then that's how I would find models and I would 104 00:05:02,600 --> 00:05:05,080 Speaker 1: teach them. Another thing that I would do back in 105 00:05:05,120 --> 00:05:08,960 Speaker 1: the day is not only would I stalk the Newcastle geotag, 106 00:05:09,839 --> 00:05:13,920 Speaker 1: but then I would start stalking venues geotags on Instagram. 107 00:05:14,080 --> 00:05:17,039 Speaker 1: So a while back, a really cool restaurant opened in 108 00:05:17,080 --> 00:05:19,600 Speaker 1: Newcastle called light Years, and so I'd go on the 109 00:05:19,680 --> 00:05:23,120 Speaker 1: light Year's tag on Instagram and find, you know, local 110 00:05:23,160 --> 00:05:26,000 Speaker 1: girls that have tagged themselves out for cocktails with their friends, 111 00:05:26,360 --> 00:05:27,920 Speaker 1: and I'd hit them up to come a model. And 112 00:05:27,960 --> 00:05:31,400 Speaker 1: that for so many years, like those first few years 113 00:05:31,400 --> 00:05:35,279 Speaker 1: of fate that was how we found our models. It 114 00:05:35,360 --> 00:05:38,800 Speaker 1: was just people I knew, friends of friends, friends, sisters 115 00:05:38,839 --> 00:05:42,239 Speaker 1: whoever and randoms that I found on Instagram. I didn't 116 00:05:42,240 --> 00:05:43,680 Speaker 1: realize it at the time, but I kind of was 117 00:05:43,720 --> 00:05:47,799 Speaker 1: scouting for models, and when I was doing that, fate 118 00:05:47,920 --> 00:05:50,719 Speaker 1: was so small, and I guess everything was a lot slower, 119 00:05:50,839 --> 00:05:52,320 Speaker 1: so I had a lot of. 120 00:05:52,240 --> 00:05:55,120 Speaker 3: Time to teach these people how to model. 121 00:05:55,800 --> 00:05:58,200 Speaker 1: But we got to a point because I guess like 122 00:05:58,360 --> 00:06:02,560 Speaker 1: I somehow became good at direct and giving you know, 123 00:06:02,640 --> 00:06:04,560 Speaker 1: directions on how to pose and everything like that, and 124 00:06:04,640 --> 00:06:06,560 Speaker 1: especially if I was shooting with someone new, they could 125 00:06:06,560 --> 00:06:09,840 Speaker 1: be really nervous or whatever. And it was one thing 126 00:06:09,839 --> 00:06:13,040 Speaker 1: that actually opened my eyes quite a bit just how 127 00:06:13,120 --> 00:06:15,520 Speaker 1: much goes into modeling. So like when you're shopping on 128 00:06:15,520 --> 00:06:18,359 Speaker 1: a website and you're just scrolling through the clothes, like 129 00:06:18,400 --> 00:06:21,560 Speaker 1: you don't actually think much about the models, but you 130 00:06:21,760 --> 00:06:26,360 Speaker 1: subconsciously do, Like even though you're not necessarily looking at 131 00:06:26,400 --> 00:06:28,720 Speaker 1: the model, like you're just looking at the clothes kind 132 00:06:28,760 --> 00:06:31,320 Speaker 1: of thing, Like the model plays such a huge part 133 00:06:31,560 --> 00:06:36,320 Speaker 1: in that whole website experience and essentially how you feel 134 00:06:36,400 --> 00:06:38,839 Speaker 1: about the clothes that you're looking at. Even though you 135 00:06:38,880 --> 00:06:43,720 Speaker 1: don't really pay attention to the model exactly, you subconsciously are. 136 00:06:44,600 --> 00:06:49,400 Speaker 1: And so as fate continued to grow. We started shooting 137 00:06:49,440 --> 00:06:54,000 Speaker 1: with actual models through agents, and then it just got 138 00:06:54,000 --> 00:06:58,000 Speaker 1: to a point where we found that shooting with agency 139 00:06:58,000 --> 00:07:03,120 Speaker 1: models was definitely more beneficial in terms of professionalism, because 140 00:07:03,120 --> 00:07:05,800 Speaker 1: that's their job and they know what they're doing. And 141 00:07:06,000 --> 00:07:08,840 Speaker 1: when you're shooting with an agency model, you're paying an 142 00:07:08,880 --> 00:07:13,200 Speaker 1: absolute premium in comparison to paying someone you know, cash 143 00:07:13,240 --> 00:07:15,160 Speaker 1: in hand to come and do some photos. You're paying 144 00:07:15,160 --> 00:07:17,240 Speaker 1: for a professional to show up. You're going to be 145 00:07:17,240 --> 00:07:20,520 Speaker 1: paying a hell of a lot more, but you are 146 00:07:20,600 --> 00:07:24,440 Speaker 1: going to get a better outcome because they're going to 147 00:07:24,520 --> 00:07:27,600 Speaker 1: look more polished in the photos. They know what they're doing, 148 00:07:27,640 --> 00:07:30,320 Speaker 1: they know their poses, and you're not having to spend 149 00:07:30,920 --> 00:07:33,280 Speaker 1: hours kind of saying okay, now put your hand here, 150 00:07:33,480 --> 00:07:35,960 Speaker 1: and oh, maybe lower your arm a little bit or 151 00:07:36,000 --> 00:07:38,280 Speaker 1: lower your chin, Whereas when you are shooting with people 152 00:07:38,280 --> 00:07:40,880 Speaker 1: with no experience, you need to give them that step 153 00:07:40,920 --> 00:07:44,760 Speaker 1: by step guidance. Whereas if you pay an industry model, 154 00:07:44,800 --> 00:07:48,160 Speaker 1: if you pay an agency model, they will show up 155 00:07:48,160 --> 00:07:50,120 Speaker 1: and be like bang bang bang bang bang, and you're 156 00:07:50,120 --> 00:07:53,920 Speaker 1: getting the shot every single time. And so over the years, 157 00:07:53,920 --> 00:07:57,680 Speaker 1: we kind of went from that backyard vibe of shooting 158 00:07:57,680 --> 00:08:02,600 Speaker 1: with people I knew, to shooting with agency models, and 159 00:08:02,680 --> 00:08:04,680 Speaker 1: as the years are gone by, like we shoot with 160 00:08:04,720 --> 00:08:08,800 Speaker 1: models all the time, we absolutely love them. But I've 161 00:08:08,880 --> 00:08:11,480 Speaker 1: kind of gotten to a point now where like there's 162 00:08:11,560 --> 00:08:14,440 Speaker 1: a lot of modeling agencies out there, and there is 163 00:08:14,480 --> 00:08:17,040 Speaker 1: a lot of models out there, but you find that 164 00:08:17,440 --> 00:08:19,760 Speaker 1: you'll see like the same models everywhere, like the same 165 00:08:19,840 --> 00:08:21,800 Speaker 1: models that we shoot with so to a lot of 166 00:08:21,880 --> 00:08:25,040 Speaker 1: other brands. And we've been saying for the longest time 167 00:08:25,800 --> 00:08:28,480 Speaker 1: that we know for sure that there would be models 168 00:08:28,480 --> 00:08:32,160 Speaker 1: within our own community, but we've just always put this 169 00:08:32,240 --> 00:08:35,760 Speaker 1: little idea of finding models within our community on the 170 00:08:35,760 --> 00:08:38,400 Speaker 1: back burner. And it's not until this year that we've 171 00:08:38,480 --> 00:08:40,560 Speaker 1: just said, fuck it, let's do what we've always wanted 172 00:08:40,600 --> 00:08:44,280 Speaker 1: to do and go out and find models within our 173 00:08:44,360 --> 00:08:45,239 Speaker 1: own community. 174 00:08:45,800 --> 00:08:47,839 Speaker 3: So this is this is exactly what we're doing. 175 00:08:48,440 --> 00:08:52,880 Speaker 1: We decided that we're doing an open model casting and 176 00:08:52,920 --> 00:08:55,719 Speaker 1: we're looking for models that are unsigned. Now why are 177 00:08:55,760 --> 00:08:58,040 Speaker 1: we doing an unsigned model search. 178 00:08:58,600 --> 00:09:00,000 Speaker 3: There's a multitude of res. 179 00:09:00,760 --> 00:09:03,960 Speaker 1: Number One, we're in our era of the customer, And 180 00:09:04,000 --> 00:09:06,320 Speaker 1: when I say the era of the customer, I just 181 00:09:06,360 --> 00:09:08,920 Speaker 1: mean like the era of our community, as most of 182 00:09:08,960 --> 00:09:12,040 Speaker 1: you would know. We did our Lucky seven brand trip 183 00:09:12,120 --> 00:09:15,480 Speaker 1: last year where we took seven customers on all expenses paid. 184 00:09:15,240 --> 00:09:15,880 Speaker 3: Trip with us. 185 00:09:16,240 --> 00:09:18,920 Speaker 1: We threw a huge party where two hundred customers. I 186 00:09:18,920 --> 00:09:20,920 Speaker 1: hate using that word, by the way, like you know 187 00:09:20,960 --> 00:09:23,800 Speaker 1: what I mean, like customers our community. We did a 188 00:09:23,840 --> 00:09:27,199 Speaker 1: huge community event, and so I guess this is our 189 00:09:27,240 --> 00:09:31,760 Speaker 1: next activation in terms of opening up the gates for 190 00:09:31,840 --> 00:09:34,600 Speaker 1: our community to be even more involved with our brand. 191 00:09:35,160 --> 00:09:37,440 Speaker 1: I think one of the coolest things about us doing 192 00:09:37,480 --> 00:09:39,520 Speaker 1: this is the fact that you know, I own this 193 00:09:39,600 --> 00:09:43,360 Speaker 1: business that is going to open up opportunities for other people, 194 00:09:43,880 --> 00:09:46,600 Speaker 1: which is just super bloody cool because I never could 195 00:09:46,600 --> 00:09:48,559 Speaker 1: have thought of that, like back in the day when 196 00:09:48,600 --> 00:09:50,960 Speaker 1: I was shooting models for cash in hand in my shed. 197 00:09:51,440 --> 00:09:54,000 Speaker 1: I guess I better explain as well, like the context 198 00:09:54,040 --> 00:09:56,480 Speaker 1: of this and like what it entails. So we're doing 199 00:09:57,000 --> 00:09:59,600 Speaker 1: a model search right. We launched it on social media 200 00:10:00,280 --> 00:10:04,199 Speaker 1: maybe three weeks ago now, and we've said we want 201 00:10:04,240 --> 00:10:07,440 Speaker 1: to find models within our community. Now, because this is 202 00:10:07,559 --> 00:10:12,640 Speaker 1: essentially a competition, we've had to make a prize because 203 00:10:12,679 --> 00:10:15,480 Speaker 1: there's a lot of rules around like doing this type 204 00:10:15,520 --> 00:10:18,559 Speaker 1: of stuff and like doing a competition kind of thing. 205 00:10:19,080 --> 00:10:23,160 Speaker 1: So we have said, but it's not limited to there's 206 00:10:23,200 --> 00:10:26,520 Speaker 1: going to be one grand prize winner of this Fate 207 00:10:26,559 --> 00:10:29,520 Speaker 1: Model Casting and they're going to win a ten thousand 208 00:10:29,559 --> 00:10:33,839 Speaker 1: dollars modeling contract with us paid. So we're not doing 209 00:10:34,200 --> 00:10:37,040 Speaker 1: making everyone do this for nothing. So at the end 210 00:10:37,080 --> 00:10:38,840 Speaker 1: of this whole thing, there's going to be one winner 211 00:10:38,880 --> 00:10:41,960 Speaker 1: that wins a ten grand modeling contract with us. But 212 00:10:42,040 --> 00:10:44,080 Speaker 1: in saying that as well, we don't want to just 213 00:10:44,160 --> 00:10:46,600 Speaker 1: limit it to just that, and we want to give 214 00:10:46,640 --> 00:10:49,480 Speaker 1: a lot of other opportunities to a lot of other 215 00:10:49,520 --> 00:10:52,760 Speaker 1: people that have applied and gone through the process. But 216 00:10:52,840 --> 00:10:54,880 Speaker 1: for the sake of it, like being an official competition, 217 00:10:54,920 --> 00:10:58,000 Speaker 1: there is one winner technically, and they're going to be 218 00:10:58,040 --> 00:11:01,040 Speaker 1: able to shoot with us for probably a twelve month 219 00:11:01,120 --> 00:11:04,480 Speaker 1: period and be paid ten thousand dollars to do so. 220 00:11:04,520 --> 00:11:06,240 Speaker 1: The way that we've done it is we rolled out 221 00:11:06,280 --> 00:11:08,800 Speaker 1: a social media campaign. So we posted it in our 222 00:11:08,800 --> 00:11:12,120 Speaker 1: Fate Society Facebook group and we also posted it to 223 00:11:12,280 --> 00:11:15,520 Speaker 1: Instagram and to TikTok, and we made a really fun 224 00:11:15,600 --> 00:11:18,040 Speaker 1: video saying we want you to come a model for us, 225 00:11:18,040 --> 00:11:21,400 Speaker 1: and we don't care if you have any experience. The 226 00:11:21,400 --> 00:11:25,080 Speaker 1: first thing that we did was we people had to 227 00:11:25,280 --> 00:11:32,400 Speaker 1: apply online and we've opened this to Brisbane, Newcastle, Sydney 228 00:11:32,480 --> 00:11:35,560 Speaker 1: and Melbourne because those are the cities that are most 229 00:11:35,600 --> 00:11:38,959 Speaker 1: accessible to us from Newcastle. We did have a lot 230 00:11:38,960 --> 00:11:41,640 Speaker 1: of people say, but I'm from Adelaide, you know, I'm 231 00:11:41,679 --> 00:11:44,719 Speaker 1: from Kerth and I want to apply, but because we're 232 00:11:44,760 --> 00:11:47,440 Speaker 1: in Newcastle. All the models that we work with are 233 00:11:47,440 --> 00:11:50,600 Speaker 1: based in basically Melbourne and Brisbane and Gold Coast, and 234 00:11:50,600 --> 00:11:52,480 Speaker 1: those are the cities that have, like I guess, the 235 00:11:52,520 --> 00:11:56,160 Speaker 1: most amount of flights coming to Newcastle because whoever wins, 236 00:11:56,160 --> 00:11:58,360 Speaker 1: they're going to be traveling to come to us if 237 00:11:58,400 --> 00:12:02,640 Speaker 1: the winner isn't from Newcastle. And trying to organize flights 238 00:12:02,679 --> 00:12:05,880 Speaker 1: from Adelaide or Perth every single time because this person 239 00:12:05,960 --> 00:12:08,080 Speaker 1: might come a model with us, you know, five times 240 00:12:08,120 --> 00:12:11,880 Speaker 1: throughout the year or whatever, it's just logistically too hard. 241 00:12:13,040 --> 00:12:15,360 Speaker 1: So we decided to stick with the four cities for now. 242 00:12:15,760 --> 00:12:19,679 Speaker 1: So we opened an online application where anyone could apply. 243 00:12:19,960 --> 00:12:22,760 Speaker 1: Like the criteria was, you have to be in one 244 00:12:22,800 --> 00:12:24,960 Speaker 1: of those cities, and you have to be in between 245 00:12:25,000 --> 00:12:28,200 Speaker 1: sizes six to twenty six and you can't be signed 246 00:12:28,360 --> 00:12:32,040 Speaker 1: to a modeling agency. And we had people fill out 247 00:12:32,040 --> 00:12:35,440 Speaker 1: an online application form, which was super simple. We had 248 00:12:35,480 --> 00:12:38,840 Speaker 1: nearly seven thousand people apply for this thing, like, it 249 00:12:38,880 --> 00:12:43,240 Speaker 1: was just under seven thousand. And the website that we 250 00:12:43,360 --> 00:12:46,640 Speaker 1: used is type Form. That's where we made up the 251 00:12:46,679 --> 00:12:50,520 Speaker 1: online form and essentially people filled it out. We asked 252 00:12:50,520 --> 00:12:53,800 Speaker 1: some basic questions about them like their clothing size and height, 253 00:12:54,160 --> 00:12:57,520 Speaker 1: and then they just had to upload a headshot and 254 00:12:57,559 --> 00:13:02,439 Speaker 1: a full body shot and that's how we had our 255 00:13:02,480 --> 00:13:06,280 Speaker 1: first round. The reason why we did that first online 256 00:13:06,800 --> 00:13:09,000 Speaker 1: was because if we were to just jump straight into 257 00:13:09,000 --> 00:13:12,240 Speaker 1: doing model casting call days, which we're doing this week. 258 00:13:12,440 --> 00:13:16,080 Speaker 1: Can you imagine if we had seven thousand people show up, like, 259 00:13:16,160 --> 00:13:18,160 Speaker 1: we wouldn't have been able to see that many people. 260 00:13:22,520 --> 00:13:25,559 Speaker 1: So we had the seven thousand applicants come through, and 261 00:13:25,800 --> 00:13:29,960 Speaker 1: it took us weeks to go through every single fucking one. 262 00:13:30,480 --> 00:13:33,760 Speaker 1: But it was pretty easy because without going into detail 263 00:13:34,600 --> 00:13:39,000 Speaker 1: through type form, all the photos like dropped into this 264 00:13:39,160 --> 00:13:41,200 Speaker 1: Google drive. Anyway, we got there in the end and 265 00:13:41,200 --> 00:13:44,160 Speaker 1: we went through every single applicant. And this is where 266 00:13:44,200 --> 00:13:48,120 Speaker 1: I guess I feel a little bit funny about doing 267 00:13:48,160 --> 00:13:52,640 Speaker 1: this casting call because we're obviously a brand that wants 268 00:13:52,679 --> 00:13:55,640 Speaker 1: to celebrate all and it does feel kind of weird 269 00:13:55,679 --> 00:13:58,880 Speaker 1: to be doing a model casting which is essentially. 270 00:13:58,679 --> 00:13:59,880 Speaker 3: Based upon your looks. 271 00:14:00,400 --> 00:14:02,920 Speaker 1: And that's where I've felt a little bit like, h 272 00:14:03,000 --> 00:14:05,480 Speaker 1: you know, it's felt a bit weird that we are 273 00:14:05,559 --> 00:14:09,320 Speaker 1: doing something where we're essentially judging people based upon their looks. 274 00:14:09,920 --> 00:14:11,439 Speaker 1: But the thing with us as well is like it's 275 00:14:11,440 --> 00:14:15,360 Speaker 1: so much more than looks, especially for whoever's going to win, 276 00:14:15,400 --> 00:14:18,559 Speaker 1: It's going to be so much about their personality and 277 00:14:18,600 --> 00:14:21,120 Speaker 1: their enthusiasm. And that's why I'm so excited to be 278 00:14:21,160 --> 00:14:23,760 Speaker 1: doing this next in person kind of part of the 279 00:14:23,800 --> 00:14:26,840 Speaker 1: casting this week. But it does still feel weird, I 280 00:14:26,880 --> 00:14:27,600 Speaker 1: won't lie. 281 00:14:28,440 --> 00:14:31,240 Speaker 2: But you've got to remember as well, you've opened up 282 00:14:31,240 --> 00:14:37,040 Speaker 2: this model search to such a diverse range of body 283 00:14:37,040 --> 00:14:38,440 Speaker 2: types as well, do you know what I mean? That's 284 00:14:38,560 --> 00:14:42,479 Speaker 2: that's very unusual for any brand to do that. Absolutely, 285 00:14:42,560 --> 00:14:45,120 Speaker 2: I think that's like I understand what you're saying when 286 00:14:45,160 --> 00:14:48,560 Speaker 2: you could be kind of like conflicted, but like it is, 287 00:14:49,040 --> 00:14:52,960 Speaker 2: no one does this like it's I've never seen it done. 288 00:14:53,200 --> 00:14:54,800 Speaker 3: Ah yeah, thanks Sander. 289 00:14:55,160 --> 00:14:57,960 Speaker 1: Well, I guess like one of the reasons another reason 290 00:14:57,960 --> 00:15:00,240 Speaker 1: why we're doing this is because like, how cool will 291 00:15:00,240 --> 00:15:04,080 Speaker 1: it be for us to become known as the brand 292 00:15:04,240 --> 00:15:10,360 Speaker 1: that shoots with members of their community versus agency models, 293 00:15:10,480 --> 00:15:11,760 Speaker 1: you know. And I think it's going to be so 294 00:15:11,880 --> 00:15:15,080 Speaker 1: cool for us to have more of a variety on 295 00:15:15,080 --> 00:15:17,320 Speaker 1: our website and more of a variety of people on 296 00:15:17,360 --> 00:15:20,440 Speaker 1: our social media, rather than our website having the same 297 00:15:20,480 --> 00:15:23,360 Speaker 1: models as all the other fashion brands similar to ours. 298 00:15:23,640 --> 00:15:25,880 Speaker 1: So that's another reason why we want to do it. 299 00:15:26,400 --> 00:15:28,400 Speaker 2: And you can pay a model to where you close, 300 00:15:28,560 --> 00:15:30,520 Speaker 2: but the people who are really wearing them day in 301 00:15:30,520 --> 00:15:32,160 Speaker 2: and day out of the customers. 302 00:15:31,680 --> 00:15:34,760 Speaker 1: Exactly right, And that's why this is just the coolest 303 00:15:34,760 --> 00:15:38,400 Speaker 1: thing ever. So we spent a long time going through 304 00:15:38,480 --> 00:15:42,600 Speaker 1: all the applicants and what we essentially did was shortlisted 305 00:15:42,680 --> 00:15:47,080 Speaker 1: about fifty for each location, so two hundred all up 306 00:15:47,120 --> 00:15:50,360 Speaker 1: across the four locations. And then the girls have been 307 00:15:50,400 --> 00:15:55,880 Speaker 1: busy getting in touch with all successful shortlisted applicants. And 308 00:15:55,920 --> 00:16:00,400 Speaker 1: then what we've done is this week we're in one 309 00:16:00,480 --> 00:16:04,280 Speaker 1: day Brisbane, then Melbourne, then Newcastle four days in a row, 310 00:16:04,360 --> 00:16:08,520 Speaker 1: and we've hired venues at each location and we've been 311 00:16:08,560 --> 00:16:10,880 Speaker 1: really particular with what we wanted from each venue. We 312 00:16:10,920 --> 00:16:12,920 Speaker 1: want it to have like two rooms, so one room's 313 00:16:12,920 --> 00:16:15,200 Speaker 1: like the room they come into first kind of like 314 00:16:15,240 --> 00:16:17,360 Speaker 1: the waiting room, and then they come into the actual 315 00:16:17,400 --> 00:16:21,920 Speaker 1: casting room and it's down to the minute of how 316 00:16:21,960 --> 00:16:23,920 Speaker 1: these days are going to run, because we're seeing about 317 00:16:23,960 --> 00:16:27,680 Speaker 1: thirty to fifty people each day, one at a time, 318 00:16:27,720 --> 00:16:29,960 Speaker 1: but they come in in groups. There's like, I don't 319 00:16:29,960 --> 00:16:31,920 Speaker 1: know how many sessions there is in a day, three sessions, 320 00:16:32,400 --> 00:16:34,440 Speaker 1: so each session will all show up at the same 321 00:16:34,440 --> 00:16:36,360 Speaker 1: sort of time, and then one at a time they 322 00:16:36,440 --> 00:16:39,200 Speaker 1: come into the casting room. And the way that a 323 00:16:39,280 --> 00:16:41,880 Speaker 1: model casting works, I mean, it's really up to the 324 00:16:41,920 --> 00:16:45,440 Speaker 1: brand and business that's running the casting. Castings can last 325 00:16:45,520 --> 00:16:48,040 Speaker 1: for ten minutes or they can last for two minutes, 326 00:16:48,800 --> 00:16:51,960 Speaker 1: and we're obviously gonna try and make our casting days 327 00:16:52,000 --> 00:16:55,200 Speaker 1: like really fun for everyone. You know, castings can be 328 00:16:55,360 --> 00:16:57,560 Speaker 1: not that I've ever done a model casting, And if 329 00:16:57,600 --> 00:16:59,600 Speaker 1: you don't know what a casting is, it's essentially where 330 00:17:00,120 --> 00:17:03,760 Speaker 1: you're applying to work with a brand for a certain campaign, 331 00:17:03,840 --> 00:17:05,960 Speaker 1: let's say, and you show up on the day, they 332 00:17:06,119 --> 00:17:08,800 Speaker 1: essentially look at you, maybe hear you say a sentence 333 00:17:08,880 --> 00:17:10,639 Speaker 1: or two, and then you leave. Like it can be 334 00:17:10,720 --> 00:17:14,520 Speaker 1: really daunting. It's like an Australian Idol audition kind of thing. 335 00:17:15,200 --> 00:17:17,760 Speaker 1: But We've mapped out our casting days to be super fun, 336 00:17:17,800 --> 00:17:21,439 Speaker 1: but they are kind of exactly like that if Rollaby 337 00:17:21,520 --> 00:17:24,320 Speaker 1: showing up on the day, they'll be getting some like 338 00:17:24,400 --> 00:17:28,520 Speaker 1: polaroids taken and some digital photos taken, and then they'll 339 00:17:28,560 --> 00:17:31,400 Speaker 1: come into the second room, which will have myself and 340 00:17:31,480 --> 00:17:35,199 Speaker 1: my friend Wade because he is a curve male model 341 00:17:35,520 --> 00:17:38,000 Speaker 1: and he's got a wealth of experience when it comes 342 00:17:38,040 --> 00:17:41,439 Speaker 1: to castings and modeling in general, and he's done photo 343 00:17:41,440 --> 00:17:45,000 Speaker 1: shoots forever. So him and I are technically the judges, 344 00:17:45,080 --> 00:17:47,600 Speaker 1: but which is just weird, but we don't want it 345 00:17:47,600 --> 00:17:50,320 Speaker 1: to be you know, scary and dauntings. And they come 346 00:17:50,320 --> 00:17:52,679 Speaker 1: into a room with Wade and I, we ask them 347 00:17:52,680 --> 00:17:54,399 Speaker 1: a bunch of questions and then we get them to 348 00:17:54,480 --> 00:17:58,679 Speaker 1: do some little pretend like fit check videos, you know, 349 00:17:58,760 --> 00:18:01,399 Speaker 1: like pretend that you're in a a dress and like 350 00:18:01,440 --> 00:18:02,840 Speaker 1: do a little pose or whatever. We just want to 351 00:18:02,840 --> 00:18:06,159 Speaker 1: see basically their confidence and if they're comfortable on camera. 352 00:18:06,880 --> 00:18:11,280 Speaker 2: Do the applicants know that's what is expected when they 353 00:18:11,400 --> 00:18:13,080 Speaker 2: jump in there is it'll have been like put down 354 00:18:13,160 --> 00:18:15,000 Speaker 2: on the form, like are they aware of it? 355 00:18:15,280 --> 00:18:19,280 Speaker 1: Yeah, So we've done a guide which each applicant has 356 00:18:19,359 --> 00:18:22,560 Speaker 1: got like a big pdf everything they need to bring 357 00:18:22,560 --> 00:18:24,480 Speaker 1: on the day, what they need to wear. Everyone's showing 358 00:18:24,520 --> 00:18:26,560 Speaker 1: up in the same thing. So everyone's wearing a pair 359 00:18:26,600 --> 00:18:29,680 Speaker 1: of jeans and a white top and a pair of heels. 360 00:18:30,160 --> 00:18:31,160 Speaker 3: You've got to be able. 361 00:18:31,000 --> 00:18:35,440 Speaker 1: To walk in hot heels, yes, because you've got to 362 00:18:35,440 --> 00:18:37,000 Speaker 1: be able to see if they can walk in heels, 363 00:18:37,480 --> 00:18:41,040 Speaker 1: because we shoot basically everything in heels these days. And 364 00:18:41,720 --> 00:18:44,600 Speaker 1: they've been given a full rundown of basically what to 365 00:18:44,680 --> 00:18:47,240 Speaker 1: expect on the day, which in a model casting you 366 00:18:47,280 --> 00:18:49,399 Speaker 1: probably wouldn't, like you're just showing up and it's whatever's 367 00:18:49,400 --> 00:18:51,639 Speaker 1: thrown at you. But we've tried to make this whole 368 00:18:51,680 --> 00:18:56,640 Speaker 1: thing as like inclusive and fun for everyone that's applied. 369 00:18:57,119 --> 00:18:58,640 Speaker 3: It's just gonna be a really fun day. 370 00:18:58,920 --> 00:19:01,879 Speaker 1: We're gonna have music going and just it's just going 371 00:19:01,920 --> 00:19:03,840 Speaker 1: to be fun vibes all around. And we really do 372 00:19:03,880 --> 00:19:05,920 Speaker 1: want to make it because we're doing this for four 373 00:19:06,000 --> 00:19:08,840 Speaker 1: days in a row, and our message on the day is, 374 00:19:10,080 --> 00:19:13,359 Speaker 1: you know, it's not all about being the winner, like 375 00:19:13,440 --> 00:19:16,880 Speaker 1: and I think I was saying number one, like, I'm 376 00:19:16,880 --> 00:19:19,480 Speaker 1: so proud that we've had seven thousand people apply for 377 00:19:19,560 --> 00:19:22,720 Speaker 1: this casting, and I think every single person that you 378 00:19:22,760 --> 00:19:25,000 Speaker 1: know put their hand up and filled out that online 379 00:19:25,000 --> 00:19:28,200 Speaker 1: application form should be so proud of themselves for putting 380 00:19:28,200 --> 00:19:30,760 Speaker 1: themselves out there in the first place. And then the 381 00:19:30,800 --> 00:19:34,520 Speaker 1: two hundred that have been shortlisted from that, that's amazing 382 00:19:35,080 --> 00:19:37,639 Speaker 1: in itself. And for everyone that comes along on the 383 00:19:37,720 --> 00:19:41,480 Speaker 1: day that doesn't necessarily win. I hate that there's like 384 00:19:41,520 --> 00:19:42,960 Speaker 1: a winner, but like, this is the way that we 385 00:19:43,040 --> 00:19:46,600 Speaker 1: have to do it. I don't want anyone to walk 386 00:19:46,640 --> 00:19:50,399 Speaker 1: away and feel, you know, disheartened or disappointed or like 387 00:19:50,400 --> 00:19:52,400 Speaker 1: they weren't good enough kind of thing. So our key 388 00:19:52,440 --> 00:19:54,760 Speaker 1: messaging on the day is we just want to make 389 00:19:54,800 --> 00:19:58,000 Speaker 1: it a super fun day for everyone and just make 390 00:19:58,040 --> 00:20:01,240 Speaker 1: it an inclusive fun day, and it okay if you're 391 00:20:01,240 --> 00:20:04,040 Speaker 1: not the one selected at the end, because it's just 392 00:20:04,080 --> 00:20:06,400 Speaker 1: all about putting yourself out there and having fun. 393 00:20:06,640 --> 00:20:07,960 Speaker 3: So I'm really looking forward to it. 394 00:20:08,280 --> 00:20:12,119 Speaker 2: What are the biggest things you're looking out for? Like 395 00:20:12,240 --> 00:20:14,480 Speaker 2: in this model search, I mean, by the time this 396 00:20:14,920 --> 00:20:18,280 Speaker 2: goes to air, it'll be darting, so we're not giving 397 00:20:18,320 --> 00:20:20,919 Speaker 2: anything away to the applicants, but like, what's what's the 398 00:20:21,160 --> 00:20:22,719 Speaker 2: what's what are you looking for in someone? 399 00:20:24,040 --> 00:20:27,760 Speaker 1: So obviously every person that is coming like the two 400 00:20:27,880 --> 00:20:29,879 Speaker 1: hundred odd people that we've got coming to the four days, 401 00:20:30,200 --> 00:20:33,280 Speaker 1: like they're all beautiful, Like we already know that, you know, 402 00:20:33,320 --> 00:20:35,760 Speaker 1: we've seen their photos. I think the thing that we're 403 00:20:35,800 --> 00:20:39,240 Speaker 1: looking for is someone who's going to align with our 404 00:20:39,280 --> 00:20:43,600 Speaker 1: brand the best, and also someone who our community is 405 00:20:43,640 --> 00:20:44,320 Speaker 1: going to love. 406 00:20:44,760 --> 00:20:46,359 Speaker 3: Obviously whoever is. 407 00:20:46,280 --> 00:20:49,600 Speaker 1: The successful winner of the thing, but not limited to 408 00:20:49,760 --> 00:20:51,440 Speaker 1: I want to keep saying that because I'm like, fuck, 409 00:20:51,480 --> 00:20:53,880 Speaker 1: if I find five people like, I want to bring 410 00:20:53,920 --> 00:20:57,560 Speaker 1: them on board. But whoever is the winner, ultimately we're 411 00:20:57,560 --> 00:21:02,000 Speaker 1: going to announce them on social media. And I know 412 00:21:02,200 --> 00:21:05,360 Speaker 1: our community is so supportive with everything that we do, 413 00:21:05,560 --> 00:21:07,119 Speaker 1: and I know that they're going to be jumping in 414 00:21:07,200 --> 00:21:09,440 Speaker 1: and you know, hyping this person up when we announce 415 00:21:09,480 --> 00:21:11,320 Speaker 1: that they're the winner and that they're going to essentially 416 00:21:11,359 --> 00:21:13,280 Speaker 1: be the face of Fate for the next twelve months 417 00:21:13,359 --> 00:21:15,920 Speaker 1: kind of thing. So what we're really looking for is 418 00:21:16,960 --> 00:21:21,800 Speaker 1: someone who is going to align with our brand, someone 419 00:21:21,800 --> 00:21:24,720 Speaker 1: who's got a great personality. We have worked with so 420 00:21:24,800 --> 00:21:27,920 Speaker 1: many models over the years and they're stunning, but their 421 00:21:27,920 --> 00:21:30,600 Speaker 1: personality doesn't match, and then we don't shoot with that 422 00:21:30,640 --> 00:21:34,360 Speaker 1: model ever again because we want to work with people 423 00:21:34,480 --> 00:21:38,200 Speaker 1: that we can have fun with and that align with us. 424 00:21:38,240 --> 00:21:40,879 Speaker 1: Like it's it's not very fun when you're you know, 425 00:21:40,920 --> 00:21:44,040 Speaker 1: booking a model who's absolutely stunning, but then they show 426 00:21:44,119 --> 00:21:46,439 Speaker 1: up on the day and like they're not enjoyable to 427 00:21:46,520 --> 00:21:49,399 Speaker 1: work with. So it's one thing to be beautiful, but 428 00:21:49,480 --> 00:21:52,080 Speaker 1: I think personality has so much to do with it. 429 00:21:52,560 --> 00:21:55,400 Speaker 1: So we're definitely like, I know, like we've been obviously 430 00:21:55,440 --> 00:21:58,800 Speaker 1: looking at everyone's photos and kind of looking at everyone, 431 00:21:58,880 --> 00:22:01,280 Speaker 1: going who's going to be the winner, But we actually 432 00:22:01,320 --> 00:22:03,840 Speaker 1: can't pick just from all these photos of these two 433 00:22:03,880 --> 00:22:05,919 Speaker 1: hundred people because it's going to be the personality that 434 00:22:05,960 --> 00:22:07,520 Speaker 1: wins us over at the end of the day. 435 00:22:08,119 --> 00:22:10,800 Speaker 2: It's so interesting that you say that because so many 436 00:22:11,720 --> 00:22:14,480 Speaker 2: model cast things, they literally just look at some pictures 437 00:22:14,480 --> 00:22:17,040 Speaker 2: and they go, okay, one, two, three, four, five, we 438 00:22:17,200 --> 00:22:19,600 Speaker 2: like them, let's bring them in. We'll look at them 439 00:22:19,640 --> 00:22:22,640 Speaker 2: walk and that's it. They don't really ask that many 440 00:22:22,720 --> 00:22:25,080 Speaker 2: questions and the less casts from there. So this is 441 00:22:25,119 --> 00:22:29,960 Speaker 2: like a really unique way of like also launching someone's 442 00:22:30,040 --> 00:22:31,080 Speaker 2: modeling career potentially. 443 00:22:31,160 --> 00:22:32,879 Speaker 1: I know this is the other thing too, Like I 444 00:22:32,960 --> 00:22:36,879 Speaker 1: just think it's the coolest thing that you know, just 445 00:22:36,920 --> 00:22:39,119 Speaker 1: thinking back to when I started Fade and was shooting 446 00:22:39,160 --> 00:22:42,199 Speaker 1: with people that I knew for cash in hand. Like, 447 00:22:42,520 --> 00:22:46,400 Speaker 1: now that we're creating like potential opportunities for so many 448 00:22:46,480 --> 00:22:49,840 Speaker 1: people is so cool and who knows what could happen, Like, 449 00:22:49,840 --> 00:22:52,840 Speaker 1: whoever we do pick this could launch you know, someone 450 00:22:52,920 --> 00:22:54,080 Speaker 1: into a modeling career. 451 00:22:54,480 --> 00:22:58,159 Speaker 2: Maybe I shop in some heels tomorrow. Yeah, show them 452 00:22:58,160 --> 00:22:59,960 Speaker 2: all up. Where the Xander skirt you've got? 453 00:23:01,200 --> 00:23:03,159 Speaker 3: He's on Xander jackets a jacket. 454 00:23:03,200 --> 00:23:05,560 Speaker 2: Sorry, it was a skirt. Mak a Xander skirt please? 455 00:23:05,680 --> 00:23:12,280 Speaker 3: Okay, actually do you have to know? It's hilarious. 456 00:23:13,040 --> 00:23:15,800 Speaker 1: So the funny thing is we announced that we're doing 457 00:23:16,200 --> 00:23:20,560 Speaker 1: this Fate Unsigned Model search, like that's the whole campaign, 458 00:23:20,680 --> 00:23:22,960 Speaker 1: and that someone's going to win a twelve month modeling 459 00:23:22,960 --> 00:23:27,720 Speaker 1: contract with US ten thousand dollars. A modeling agency emailed 460 00:23:27,800 --> 00:23:32,440 Speaker 1: us because they're watching and said, how cool we saw 461 00:23:32,480 --> 00:23:34,960 Speaker 1: that you're doing the thing, Like love what you're doing, Like, yeah, 462 00:23:34,960 --> 00:23:37,720 Speaker 1: that's cool, Like we respect that. We would love to 463 00:23:37,760 --> 00:23:39,520 Speaker 1: offer your winner representation. 464 00:23:42,640 --> 00:23:44,680 Speaker 3: Have you read the thing is called. 465 00:23:44,440 --> 00:23:48,719 Speaker 1: Fate Unsigned Model Search, like, and we wrote back saying sorry, 466 00:23:48,800 --> 00:23:51,520 Speaker 1: but no, we are not doing all of this work 467 00:23:51,880 --> 00:23:55,720 Speaker 1: going through seven thousand applicants doing four days of travel, 468 00:23:55,800 --> 00:23:59,680 Speaker 1: hotel flights. There's five of us going like then doing 469 00:23:59,720 --> 00:24:01,959 Speaker 1: the person casting, then going through all that to go 470 00:24:02,000 --> 00:24:03,200 Speaker 1: here you go, here's your model. 471 00:24:03,400 --> 00:24:04,520 Speaker 2: Literally you're doing their job. 472 00:24:05,000 --> 00:24:05,680 Speaker 3: Here's your model. 473 00:24:05,720 --> 00:24:08,040 Speaker 1: Sure you can sign them, and then we'll have to 474 00:24:08,080 --> 00:24:10,600 Speaker 1: fucking pay you for all our work that we did. 475 00:24:10,880 --> 00:24:12,560 Speaker 2: That's hilarious, Pierce. 476 00:24:12,600 --> 00:24:13,560 Speaker 3: I couldn't believe it. 477 00:24:13,800 --> 00:24:17,320 Speaker 1: And Afil showed me that emails like sorry, did you 478 00:24:17,359 --> 00:24:19,760 Speaker 1: just miss the whole point of the reason why they 479 00:24:19,760 --> 00:24:23,399 Speaker 1: were doing this? So anyway, that was like another little 480 00:24:23,400 --> 00:24:26,280 Speaker 1: funny thing that happened. But I'll tell you another thing. 481 00:24:26,280 --> 00:24:28,160 Speaker 1: I'm just gonna say it because we're on the pod 482 00:24:28,280 --> 00:24:32,800 Speaker 1: and it's a little safe space. But I've been thinking 483 00:24:33,800 --> 00:24:35,840 Speaker 1: and again, like we don't know how these in person 484 00:24:36,040 --> 00:24:38,160 Speaker 1: casting days are gonna go, but like. 485 00:24:38,080 --> 00:24:40,200 Speaker 3: What if I if we got. 486 00:24:39,920 --> 00:24:42,520 Speaker 1: Like, you know, at least ten that I absolutely love. 487 00:24:43,160 --> 00:24:45,480 Speaker 1: What's stopping us from starting our own agency? 488 00:24:46,080 --> 00:24:47,439 Speaker 2: See you tomorrow in my heels? 489 00:24:47,480 --> 00:24:51,520 Speaker 3: Then, like I'm thinking, that's another thing that I thought. 490 00:24:51,760 --> 00:24:54,560 Speaker 1: It's because the thing is, I know for a fact, 491 00:24:54,960 --> 00:24:57,159 Speaker 1: and like we love them modeling agencies, we use them 492 00:24:57,200 --> 00:24:59,919 Speaker 1: all the time. But like, if I don't, if I 493 00:25:00,000 --> 00:25:02,560 Speaker 1: I find like ten amazing people that have got great potential, 494 00:25:02,600 --> 00:25:04,720 Speaker 1: because there's so much that you need to actually be 495 00:25:05,480 --> 00:25:09,920 Speaker 1: good for modeling. There's so much more to modeling. Even 496 00:25:09,920 --> 00:25:12,480 Speaker 1: though it looks like a piece of piss, you'd be surprised. 497 00:25:13,119 --> 00:25:16,919 Speaker 1: But I'm like, if I don't sign these people and 498 00:25:16,960 --> 00:25:19,520 Speaker 1: make them ours, another agency is going to swoop in 499 00:25:19,560 --> 00:25:22,760 Speaker 1: and grab them, because that's exactly what agencies do. We 500 00:25:22,840 --> 00:25:25,879 Speaker 1: shoot with girls and then boom like they they're signed 501 00:25:25,880 --> 00:25:26,600 Speaker 1: with an agency. 502 00:25:27,280 --> 00:25:27,840 Speaker 3: So that's just. 503 00:25:27,760 --> 00:25:31,240 Speaker 1: Another little side quest that we may be going on, 504 00:25:31,760 --> 00:25:35,879 Speaker 1: pending on how the casting days go. AJ's in the 505 00:25:35,960 --> 00:25:37,640 Speaker 1: room today, by the way, and he's the one that's 506 00:25:37,680 --> 00:25:40,120 Speaker 1: been like, yeah, you should do this, Like what's stopping you? 507 00:25:40,680 --> 00:25:44,320 Speaker 2: Would you like launch your own agency website to proporate 508 00:25:44,400 --> 00:25:45,000 Speaker 2: them and stuff. 509 00:25:45,119 --> 00:25:47,440 Speaker 1: Yeah, And that's like that's another part, Like you'd have 510 00:25:47,480 --> 00:25:49,320 Speaker 1: to set up a website that's kind of cool, and 511 00:25:49,359 --> 00:25:51,000 Speaker 1: then you might do like a shoot with all your 512 00:25:51,000 --> 00:25:53,040 Speaker 1: talent so all the photos are kind of cohesive on 513 00:25:53,080 --> 00:25:56,159 Speaker 1: your website. You might invest in some modeling training and 514 00:25:56,200 --> 00:25:56,679 Speaker 1: do some. 515 00:25:56,560 --> 00:25:57,480 Speaker 3: Workshops with them. 516 00:25:57,760 --> 00:26:01,920 Speaker 1: But otherwise, like, especially if you're a small boutique modeling agency. 517 00:26:01,960 --> 00:26:05,720 Speaker 1: It's like a super low kind of cost business to have. 518 00:26:06,760 --> 00:26:10,280 Speaker 1: Of course, if you're some massive modeling company where you've 519 00:26:10,320 --> 00:26:12,399 Speaker 1: got people flying all around the world and shooting with 520 00:26:12,440 --> 00:26:14,800 Speaker 1: brands everywhere, then absolutely there's a lot more to it. 521 00:26:14,840 --> 00:26:18,119 Speaker 1: But if you're just small boutique, it's really quite a 522 00:26:18,160 --> 00:26:21,640 Speaker 1: low effort and low cost business to do. 523 00:26:21,880 --> 00:26:25,399 Speaker 3: What would you call it models, No, I wouldn't call 524 00:26:25,440 --> 00:26:26,480 Speaker 3: it anything to do with fate. 525 00:26:27,480 --> 00:26:31,480 Speaker 1: And then those models would essentially be our models to 526 00:26:31,600 --> 00:26:36,920 Speaker 1: book through ourselves and shoot with them aj models, Hey, 527 00:26:36,960 --> 00:26:40,159 Speaker 1: Jason Norden his head in the corner, and then you know, 528 00:26:40,320 --> 00:26:43,000 Speaker 1: we could open the doors for these models to then 529 00:26:43,040 --> 00:26:45,960 Speaker 1: work with other brands. And again, like we might not 530 00:26:46,160 --> 00:26:48,160 Speaker 1: end up doing that, We might just find our one 531 00:26:48,200 --> 00:26:50,120 Speaker 1: winner and a few others that we're going to work with. 532 00:26:50,680 --> 00:26:52,639 Speaker 1: But it's just like an idea that's kind of popped 533 00:26:52,680 --> 00:26:56,960 Speaker 1: into our heads after the success of having seven thousand 534 00:26:56,960 --> 00:27:01,919 Speaker 1: people apply. I'm like, wait, you know, like hang on, 535 00:27:02,040 --> 00:27:04,239 Speaker 1: hang on, hang on, But we'll just see how we go. 536 00:27:04,359 --> 00:27:06,679 Speaker 1: Like that's just an idea that we've got floating in 537 00:27:06,720 --> 00:27:10,960 Speaker 1: the back of our minds at the moment. But overall, 538 00:27:11,000 --> 00:27:13,800 Speaker 1: like I'm just really excited that we're finally doing this. 539 00:27:14,320 --> 00:27:16,119 Speaker 1: We've said for ages we want to do it, and 540 00:27:16,320 --> 00:27:17,919 Speaker 1: years ago we would kind of like put up an 541 00:27:17,920 --> 00:27:19,760 Speaker 1: Instagram story and say does anyone want to come a 542 00:27:19,760 --> 00:27:22,360 Speaker 1: model for us? Like back in the day. But now 543 00:27:22,359 --> 00:27:27,320 Speaker 1: we're doing it properly, and I'm just really pumped, keen 544 00:27:27,359 --> 00:27:31,640 Speaker 1: to see how this week goes. Everyone's really excited. It's 545 00:27:31,640 --> 00:27:34,720 Speaker 1: just going to be fun. This is a marketing tactic 546 00:27:34,840 --> 00:27:37,840 Speaker 1: on our end as well, because we're going to be 547 00:27:37,880 --> 00:27:40,920 Speaker 1: creating so much content at all of these casting days 548 00:27:40,920 --> 00:27:43,840 Speaker 1: that we're doing. It's spreading brand awareness for us. It 549 00:27:43,840 --> 00:27:46,679 Speaker 1: doesn't matter if people aren't part of the casting they 550 00:27:46,760 --> 00:27:49,600 Speaker 1: might go, oh cool, look Fate's doing that with their community, 551 00:27:49,640 --> 00:27:52,000 Speaker 1: like how cool is that? And then maybe they might 552 00:27:52,000 --> 00:27:54,399 Speaker 1: shop with us one day because I'll remember us for 553 00:27:54,480 --> 00:27:57,720 Speaker 1: that positive experience they saw us interacting with our community. 554 00:27:58,160 --> 00:28:02,120 Speaker 1: So it's all brand awareness, it's all marketing, and it's 555 00:28:02,119 --> 00:28:06,280 Speaker 1: creating opportunities for other people like who loses in this situation? 556 00:28:07,359 --> 00:28:10,800 Speaker 3: No one. So that's what we are up to this week. 557 00:28:11,040 --> 00:28:13,480 Speaker 1: And I am recording this a week in advance, so 558 00:28:13,520 --> 00:28:15,320 Speaker 1: you'll already be able to see it. I'm sure on 559 00:28:15,359 --> 00:28:19,120 Speaker 1: our social media, and I'm just really excited this could 560 00:28:19,119 --> 00:28:21,280 Speaker 1: be the start of something new. I have no idea, 561 00:28:21,840 --> 00:28:24,280 Speaker 1: and I'm really excited to think that in the two 562 00:28:24,359 --> 00:28:26,239 Speaker 1: hundred people that we're meeting this week, one of them 563 00:28:26,359 --> 00:28:28,199 Speaker 1: is going to be given a really cool opportunity and 564 00:28:28,240 --> 00:28:30,000 Speaker 1: we don't know who it is yet. And I've been 565 00:28:30,000 --> 00:28:32,680 Speaker 1: looking at all the photos, like on our millane board, 566 00:28:32,720 --> 00:28:34,199 Speaker 1: and I'm like, I don't know who the winner is 567 00:28:34,240 --> 00:28:36,720 Speaker 1: because I could say it could be any of them, 568 00:28:36,720 --> 00:28:38,520 Speaker 1: but it's going to come down to that personality at 569 00:28:38,520 --> 00:28:40,440 Speaker 1: the end of the day. And thank you so much 570 00:28:40,480 --> 00:28:43,440 Speaker 1: to anyone that applied, if you're listening, Like we were 571 00:28:43,480 --> 00:28:46,120 Speaker 1: blown away to get seven thousand applicants, and at one 572 00:28:46,120 --> 00:28:47,480 Speaker 1: point there we thought we were never going to be 573 00:28:47,480 --> 00:28:49,920 Speaker 1: able to get through them all. What we did anyway, 574 00:28:49,920 --> 00:28:54,440 Speaker 1: As always, I'm gonna wrap up today's episode with a 575 00:28:54,480 --> 00:28:56,920 Speaker 1: tip of the week, and I'm gonna ask a day, 576 00:28:57,080 --> 00:28:58,360 Speaker 1: do you have a tip of the week. 577 00:28:58,400 --> 00:28:59,560 Speaker 3: He's shaking his head. 578 00:29:00,040 --> 00:29:03,120 Speaker 1: The tip of the week comp jump on the come on, 579 00:29:03,520 --> 00:29:09,000 Speaker 1: it could be anything like life Hack. Anything doesn't have 580 00:29:09,040 --> 00:29:10,040 Speaker 1: to be about business. 581 00:29:10,320 --> 00:29:15,720 Speaker 3: You learn anything lately. No, he won't. 582 00:29:17,520 --> 00:29:20,440 Speaker 1: I'm just going to go with the theme of this 583 00:29:20,520 --> 00:29:24,680 Speaker 1: model casting and say, don't be afraid to put yourself 584 00:29:24,720 --> 00:29:26,320 Speaker 1: out there. And I know this kind of goes hand 585 00:29:26,360 --> 00:29:28,440 Speaker 1: in hand with a recent episode of mine, which is 586 00:29:28,520 --> 00:29:30,440 Speaker 1: do it scared for those of you that have listened 587 00:29:30,480 --> 00:29:34,520 Speaker 1: to that one, but put yourself out there because you 588 00:29:34,720 --> 00:29:40,040 Speaker 1: never know what may come of it. And also, in 589 00:29:40,080 --> 00:29:43,600 Speaker 1: the same breath, don't be disheartened if you do put 590 00:29:43,640 --> 00:29:46,640 Speaker 1: yourself out there for something and it doesn't work out. 591 00:29:47,000 --> 00:29:49,360 Speaker 1: I think that's when a lot of people may feel 592 00:29:49,400 --> 00:29:52,040 Speaker 1: disheartened and then give up on something completely. And I 593 00:29:52,080 --> 00:29:54,760 Speaker 1: guess this is advice to everyone that's applied for our 594 00:29:54,800 --> 00:29:59,400 Speaker 1: model casting, Like putting yourself out there is a massive 595 00:29:59,440 --> 00:30:03,440 Speaker 1: achievement in itself, regardless of the outcome. So don't be 596 00:30:03,480 --> 00:30:06,080 Speaker 1: afraid to put yourself out there. I know so many 597 00:30:06,080 --> 00:30:09,120 Speaker 1: people that applied for our model casting. I read comments 598 00:30:09,160 --> 00:30:11,880 Speaker 1: online people saying fuck it, I'm just putting myself out there, 599 00:30:12,200 --> 00:30:14,880 Speaker 1: And I think that in itself is something to be 600 00:30:14,960 --> 00:30:17,719 Speaker 1: proud of, even if you don't make it to the 601 00:30:17,760 --> 00:30:21,520 Speaker 1: second round. I think just putting your hand up saying yes, 602 00:30:21,560 --> 00:30:24,080 Speaker 1: this is me, Yes I want to do this. Here's 603 00:30:24,120 --> 00:30:26,680 Speaker 1: my photos or whatever it is, like, I think that's 604 00:30:26,680 --> 00:30:30,720 Speaker 1: something worth celebrating. And even though it's small, it's it's 605 00:30:30,760 --> 00:30:33,120 Speaker 1: not really small. So that's my tip of the week. 606 00:30:33,400 --> 00:30:36,840 Speaker 1: Put yourself out there and do the thing. Anyway, that's 607 00:30:36,840 --> 00:30:39,720 Speaker 1: another episode wrapped for the week. I thought I would 608 00:30:39,720 --> 00:30:42,800 Speaker 1: also do a reminder that I'm back on YouTube. If 609 00:30:42,840 --> 00:30:45,360 Speaker 1: you haven't caught up with me, feel free to click 610 00:30:45,360 --> 00:30:47,160 Speaker 1: the link in the show notes or in my bio 611 00:30:47,320 --> 00:30:48,280 Speaker 1: in my Insta. 612 00:30:48,320 --> 00:30:49,200 Speaker 3: I'm back on YouTube. 613 00:30:49,200 --> 00:30:51,480 Speaker 1: If you love hearing what I talk about here on 614 00:30:51,520 --> 00:30:54,479 Speaker 1: the pod, I'm making it in video form kind of 615 00:30:54,640 --> 00:30:57,760 Speaker 1: over on my channel where showing all things behind the scenes, 616 00:30:58,080 --> 00:31:01,320 Speaker 1: fate business, everything in between. There'll be a YouTube video 617 00:31:01,360 --> 00:31:04,640 Speaker 1: on this model casting, so come and check out my 618 00:31:04,640 --> 00:31:09,800 Speaker 1: YouTube channel if you haven't already. Anyway, I better get 619 00:31:09,800 --> 00:31:12,000 Speaker 1: out of here, so remember to chase after those dreams 620 00:31:12,000 --> 00:31:17,920 Speaker 1: as if they owe you money.