WEBVTT - A Look Into My Week As A CEO

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<v Speaker 1>Hi, I'm Britney Saunders and welcome to Big Business, the

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<v Speaker 1>place where business is far from boring. And today you

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<v Speaker 1>have landed in one of my bonus episodes. Now this

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<v Speaker 1>episode feels different.

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<v Speaker 2>I'll tell you why.

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<v Speaker 1>Normally every week I record in Sydney in the Nova

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<v Speaker 1>Studios with my producer Xander, and it's just the same

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<v Speaker 1>routine every time. Well, because I'm going away to Bali

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<v Speaker 1>for a week and a tiny bit, I'm actually recording

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<v Speaker 1>this episode in Newcastle and I don't have Xandy here

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<v Speaker 1>and I feel like, what's going on. I've got April

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<v Speaker 1>in the room though. Anyway, for today's bonus episode, that

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<v Speaker 1>feels illegal to be recording here in Newcastle.

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<v Speaker 2>I have lost the message.

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<v Speaker 1>But I had someone DM me and I wasn't sure

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<v Speaker 1>if it was on my main account or on my

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<v Speaker 1>Big Business account, but they said that they were curious

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<v Speaker 1>as to what my week actually looks like, and I thought,

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<v Speaker 1>what a great question. So I thought, I'm going to

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<v Speaker 1>try to break down for you today what a week

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<v Speaker 1>in my life looks like. Which good luck to me

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<v Speaker 1>recording this because no week is ever the same and

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<v Speaker 1>no day is ever the same. But let's just get

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<v Speaker 1>into it. I thought I could also use this week

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<v Speaker 1>as an example. So what has this week that I'm recording?

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<v Speaker 1>This looked like no two weeks are ever the same.

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<v Speaker 1>And I feel like being a CEO, I know you

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<v Speaker 1>can have like a really strict routine where you know

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<v Speaker 1>it's Monday, and like your whole day is.

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<v Speaker 2>Blocked out by each hour.

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<v Speaker 1>But I feel like, for myself in particular, and our

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<v Speaker 1>business in the way it works and all of our

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<v Speaker 1>staff and how involved I am, I can't really have

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<v Speaker 1>a superstructured day every single day. I'll definitely have my

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<v Speaker 1>things locked in that we're definitely doing. For example, it's

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<v Speaker 1>almost nine am and we're here in this studio because

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<v Speaker 1>I know that I needed to come and record this podcast.

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<v Speaker 1>So throughout my weeks, I definitely have my things that

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<v Speaker 1>are locked in that are not changing. But otherwise I

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<v Speaker 1>also feel like I just have to be really flexible

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<v Speaker 1>every day because you never know what's gonna pop up

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<v Speaker 1>every day, and I'm always just like working with and

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<v Speaker 1>helping everyone. But let's run you through this week. So

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<v Speaker 1>today I'm recording this. This is Monday. No it's not,

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<v Speaker 1>it's Tuesday. That's another thing. The weeks you don't know

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<v Speaker 1>what day it is. Let's take it back to yesterday, Monday,

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<v Speaker 1>I was in Brisbane. So every now and then I

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<v Speaker 1>will travel around to our stores to obviously catch up

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<v Speaker 1>with everyone, see how the store's going, but also to

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<v Speaker 1>create some content for the stores, like that's the main

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<v Speaker 1>reason of the trip. Being from Newcastle, we have an

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<v Speaker 1>airport and it's absolutely tiny, so we're actually we're lucky

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<v Speaker 1>that we have an airport and that we can fly everywhere,

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<v Speaker 1>but the flights are always really random times, all limited.

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<v Speaker 1>So April and I actually flew to Brisbane on our

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<v Speaker 1>Sunday afternoon, which was fine. We were happy to do

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<v Speaker 1>that to be in Brisbane on Monday morning. So yesterday

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<v Speaker 1>we got to our Germ Side store at around eight am,

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<v Speaker 1>and April and I had a plan of all the

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<v Speaker 1>videos that we wanted to make were there from eight

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<v Speaker 1>until twelve or just before twelve, So in four hours

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<v Speaker 1>we smashed out I don't know, maybe six different videos,

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<v Speaker 1>ones of myself and then ones of our team members

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<v Speaker 1>at Chamside, and then also we did some customer interaction

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<v Speaker 1>videos which was really exciting.

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<v Speaker 2>I don't know if by the time.

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<v Speaker 1>Yeah, by the time you're listening to this those videos

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<v Speaker 1>are probably already out, but we had this cool idea

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<v Speaker 1>to stand out at the front of the store and

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<v Speaker 1>hand out one hundred dollar gift cards and like get

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<v Speaker 1>people to come in. And it was really funny because

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<v Speaker 1>the first couple of women were like, no thanks, and

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<v Speaker 1>I was like, you don't want one hundred dollars of

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<v Speaker 1>clothes for free radio? So yeah, we were in term side.

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<v Speaker 1>That was our Monday morning, smashed out a heap of content.

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<v Speaker 1>We were out the door in four hours and straight

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<v Speaker 1>back to the airport. We got back for something yesterday afternoon.

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<v Speaker 1>That was our entire day today. For example, we went

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<v Speaker 1>to our Newcastle store to film some content, stopped into

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<v Speaker 1>my cafe and now I'm here in this studio recording,

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<v Speaker 1>and then the rest of my day is we're heading

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<v Speaker 1>back to the office.

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<v Speaker 2>I know this all seems really random, but this is

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<v Speaker 2>literally what my life. Life is.

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<v Speaker 1>A lot of it is based around content. We're heading

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<v Speaker 1>back to the office, or I'll probably swing past the warehouse.

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<v Speaker 1>Then I'll go to the office and spend the rest

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<v Speaker 1>of the day with our marketing team working on things

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<v Speaker 1>with them. And then later this afternoon I'm shooting some

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<v Speaker 1>e com on actually our national retail manager, Grace. We've

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<v Speaker 1>got some tall pants that are coming out because our

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<v Speaker 1>community has been asking us, please, please please make more

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<v Speaker 1>tall items, so we've made those and Grace is tall.

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<v Speaker 1>So she's going to be our website model, which is

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<v Speaker 1>going to be really funny because she's stunning, but she's

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<v Speaker 1>a bit awkward when it comes to modeling, so that's

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<v Speaker 1>going to be really funny. We'll probably make great content

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<v Speaker 1>out of that as well. So that's my day today.

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<v Speaker 1>It's like a bit of podcasting content, working with our team,

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<v Speaker 1>and then shooting some e com in the afternoon.

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<v Speaker 2>And when I'm in.

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<v Speaker 1>The office, I feel as if though I can't have

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<v Speaker 1>anything that I personally want to work on. I can't

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<v Speaker 1>sit at my laptop and just work on something for myself.

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<v Speaker 1>Like when I'm in the office, it's just I'm working

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<v Speaker 1>with everyone else and it's just hey, bri it hebri

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<v Speaker 1>it abrid like every five seconds, which is so fine.

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<v Speaker 1>Another huge part of my role that takes up like

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<v Speaker 1>most of my time. I would say, besides the content,

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<v Speaker 1>is I am the main stock buyer an orderer for

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<v Speaker 1>Fate order?

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<v Speaker 2>Is that hey? Is that even a word? It is now.

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<v Speaker 1>I do that with our operations manager, Siggy Cigarette, and

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<v Speaker 1>we try to do that like at least two times

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<v Speaker 1>a week, like get together and sit down and oversee

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<v Speaker 1>all of our stock. We write every single order for

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<v Speaker 1>every single location for our online store. I also do

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<v Speaker 1>a lot of this at nighttime. And that's another thing

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<v Speaker 1>I guess is the stuff that I don't get done

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<v Speaker 1>in the day because I'm working with everyone else, I

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<v Speaker 1>get done at night. And then people say why do

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<v Speaker 1>you do that, Like you need to switch off, But

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<v Speaker 1>like when you love what you do, like I don't mind.

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<v Speaker 1>I go home every afternoon, I'm straight on my laptop

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<v Speaker 1>and that's actually when I think I'm the most productive.

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<v Speaker 1>So yeah, stock ordering and buy it takes up a

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<v Speaker 1>huge part of my role, as well as sampling, so

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<v Speaker 1>I sample all the pieces on myself, so I'm constantly

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<v Speaker 1>trying those on, talking to our manufacturer, going back and

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<v Speaker 1>forth making changes. That's another huge part of my role.

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<v Speaker 1>I obviously then also have our podcasts, which one of them.

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<v Speaker 2>You're listening to right now.

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<v Speaker 1>So I have Big Business, which is this podcast, and

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<v Speaker 1>then I also have High Scrollers with my friend Matt Aka. Alright, Hey,

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<v Speaker 1>and that always takes up one day of my week.

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<v Speaker 1>It's generally a Monday. Sometimes we can't do Mondays, but

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<v Speaker 1>most of the time that's my Monday podcast day in Sydney.

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<v Speaker 1>What else have we got on this week April? It's

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<v Speaker 1>mainly just like content and brainstorming, chatting with staff. If

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<v Speaker 1>we ever have someone new in the office that they

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<v Speaker 1>can learn from me, I'll be doing a bit of

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<v Speaker 1>that as well. For example, at the moment, we've just

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<v Speaker 1>hired a new social media coordinator whose name is Claire,

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<v Speaker 1>so I'm helping out a bit with her coming on

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<v Speaker 1>board and teaching her the ropes. But the good thing

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<v Speaker 1>is our marketing teams quite big now, so we've kind

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<v Speaker 1>of got this team of people that can always help

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<v Speaker 1>out when someone's new and they can learn off everyone.

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<v Speaker 1>It's a lot of talking to staff just directly about

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<v Speaker 1>their roles.

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<v Speaker 2>Maybe they need help with something.

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<v Speaker 1>We do a lot of planning out photo shoots, like

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<v Speaker 1>figuring out what collections dropping next, ordering stock plus podcasts.

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<v Speaker 1>I say, like, those are the main things that take

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<v Speaker 1>up my week every single week, and it might be

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<v Speaker 1>a whole lot of content one week and then not

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<v Speaker 1>much the next week, or like it's mixed and match.

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<v Speaker 1>But yeah, in a nutshell, content, stock ordering, sampling, podcasting,

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<v Speaker 1>and talking directly with staff are my main things. And

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<v Speaker 1>then there's all the other shit. There's all the other

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<v Speaker 1>stuff too, like talking with real estate agents if we're

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<v Speaker 1>opening a news store. I talk with our builders pretty often,

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<v Speaker 1>almost every day, and our architect Dylan that we design

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<v Speaker 1>all of our stores with.

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<v Speaker 2>It's just like lots of.

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<v Speaker 1>Tiny little jobs that make up my role and I

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<v Speaker 1>absolutely love it. And I know it sounds like a lot,

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<v Speaker 1>but I've given up a lot over the years, especially

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<v Speaker 1>over the last twelve months. I used to do a

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<v Speaker 1>lot of our website, like organizing all of our collection

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<v Speaker 1>pages and all that kind of stuff. But we've moved

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<v Speaker 1>a lot of people around in the company, which has

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<v Speaker 1>freed up my time more to just concentrate on those

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<v Speaker 1>main things that I do. And yeah, that's a little

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<v Speaker 1>look into my week. I'm not one of those people.

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<v Speaker 1>I've seen people like jump on TikTok and they say

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<v Speaker 1>so Monday six am, I wake up, six fifteen, I

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<v Speaker 1>meditate six thirty, I eat breakfast six forty five, and

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<v Speaker 1>then like this meeting at nine on whatever, Like my

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<v Speaker 1>life isn't really like that.

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<v Speaker 2>Like I said in the beginning.

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<v Speaker 1>Of this episode, I have my things that are locked

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<v Speaker 1>in and I know I'm doing, and the rest is

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<v Speaker 1>just like going with the flow of the day. And

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<v Speaker 1>maybe there'll be fires that I need to put out

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<v Speaker 1>in the day, or someone's.

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<v Speaker 2>You know, having issues with a certain staff member.

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<v Speaker 1>It's really just all about being super flexible, and I

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<v Speaker 1>love that. I don't think I would like knowing what

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<v Speaker 1>I'm doing every half an hour of the day. I

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<v Speaker 1>kind of like the randomness of my role, and I

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<v Speaker 1>know my main things that I need to get done.

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<v Speaker 1>I know the goals that I want to achieve. I

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<v Speaker 1>know the pieces of content that I want to make

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<v Speaker 1>for that week. But the rest of it is like

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<v Speaker 1>a mixed bag of lollies. But I really love that,

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<v Speaker 1>and that works for me being a bit chaotic. Even

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<v Speaker 1>though my role right now is still quite varied, I

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<v Speaker 1>will say that just a few years ago or two

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<v Speaker 1>years ago, it was even more varied than what I'm

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<v Speaker 1>doing now. Like, not that long ago, I was still

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<v Speaker 1>like in the warehouse, like moving stock or helping pack orders.

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<v Speaker 1>I was doing a heap on our website, whereas like

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<v Speaker 1>over the last couple of years, I've really tried to

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<v Speaker 1>refine my role and work out as much as I

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<v Speaker 1>want to have my fingers in everything, and I want

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<v Speaker 1>to help with retail operations and I want to help

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<v Speaker 1>with day to day warehouse operations. I've learned that, especially

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<v Speaker 1>for me, I need to focus on the things that

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<v Speaker 1>matter the most, that's going to drive the business forward,

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<v Speaker 1>like that is my job. I'm essentially the top salesperson

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<v Speaker 1>for the company that I've got to keep the company

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<v Speaker 1>moving forward. I actually saw a video on Instagram. I

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<v Speaker 1>think it was Simon from Culture Kings, and he was saying,

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<v Speaker 1>how when you're the CEO of the company, you have

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<v Speaker 1>to be the number one salesperson in the in the

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<v Speaker 1>entire company.

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<v Speaker 2>I was like, that's so true.

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<v Speaker 1>But yeah, I really try not to waste my time

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<v Speaker 1>doing things that don't move the company forward, and instead

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<v Speaker 1>get other people in to do those smaller tasks so

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<v Speaker 1>that my day isn't taken up by all these tiny

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<v Speaker 1>little things and instead I can focus on the bigger picture.

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<v Speaker 1>And another thing that I used to do a lot

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<v Speaker 1>of all the time because it was so easy, was

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<v Speaker 1>I used to do a lot of the modeling for

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<v Speaker 1>fate on our website and on our Instagram, and we

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<v Speaker 1>got into a habit of doing that because it was

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<v Speaker 1>so easy. It was like, oh, let's just shoot it

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<v Speaker 1>on brit So like once a week we'd be doing

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<v Speaker 1>an e comm shoot on me, which is our website images,

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<v Speaker 1>and then we've been doing heaps of content for our Instagram,

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<v Speaker 1>like you know, the modely pretty stuff. And because like

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<v Speaker 1>it costs nothing for me to be a model, whereas

0:11:11.800 --> 0:11:14.440
<v Speaker 1>like when we work with models it costs thousands of dollars.

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<v Speaker 2>There's another episode that.

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<v Speaker 1>I could do as well, like the true cost of

0:11:17.400 --> 0:11:20.000
<v Speaker 1>doing a photo shoot, Like it's just like three thousand

0:11:20.000 --> 0:11:22.760
<v Speaker 1>dollars to poot one model. It's crazy, but it's one

0:11:22.760 --> 0:11:24.800
<v Speaker 1>of those things that we have to do. But one

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<v Speaker 1>thing that we've tried to do is book the model

0:11:28.120 --> 0:11:31.760
<v Speaker 1>instead and not use me every time, also because we

0:11:31.800 --> 0:11:33.520
<v Speaker 1>don't want it to just be like a Britney Lee

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<v Speaker 1>Saunder's website. That's another thing that I that used to

0:11:36.440 --> 0:11:38.120
<v Speaker 1>take up a lot more of my time and it

0:11:38.160 --> 0:11:41.960
<v Speaker 1>doesn't anymore. But yeah, that's a look at a week

0:11:42.240 --> 0:11:44.600
<v Speaker 1>in my life. I know it seems chaotic, and it

0:11:44.720 --> 0:11:47.600
<v Speaker 1>kind of is. I feel like our whole workplace is

0:11:47.679 --> 0:11:51.439
<v Speaker 1>kind of it's like organized chaos, but that's the way

0:11:51.720 --> 0:11:57.720
<v Speaker 1>I love it. I thrive under chaotic situations and I

0:11:57.800 --> 0:11:59.800
<v Speaker 1>love just doing whatever the day is thrown at me.

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<v Speaker 1>But hopefully that gives you a bit of a not

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<v Speaker 1>so much in depth, but a bit of a look

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<v Speaker 1>at a week in my life and kind of what

0:12:07.800 --> 0:12:10.839
<v Speaker 1>my role looks like. But that's all for today's bonus

0:12:11.440 --> 0:12:14.800
<v Speaker 1>and I will see you all on Monday for my

0:12:14.880 --> 0:12:16.760
<v Speaker 1>main episode. Don't forget to rate five stars if you

0:12:16.800 --> 0:12:19.640
<v Speaker 1>haven't already, and you know where to find me on socials.

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<v Speaker 1>Bie