1 00:00:04,120 --> 00:00:06,960 Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the 2 00:00:06,960 --> 00:00:09,800 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,800 --> 00:00:12,879 Speaker 1: recording on a wobbicol land Now. I somehow managed to 4 00:00:12,880 --> 00:00:15,720 Speaker 1: build an empire from the garage underneath my house, and 5 00:00:15,760 --> 00:00:18,040 Speaker 1: I'm here to share it all with you, from the winds, 6 00:00:18,360 --> 00:00:22,560 Speaker 1: the mistakes, the challenging times, and the funny moments in between. So, 7 00:00:22,640 --> 00:00:25,239 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:25,280 --> 00:00:27,440 Speaker 1: game at all, Maybe you're just looking for some inspo, 9 00:00:27,680 --> 00:00:29,880 Speaker 1: or you simply just want to hear the tea, this 10 00:00:29,960 --> 00:00:32,639 Speaker 1: is the podcast for you. I thought I would do 11 00:00:32,920 --> 00:00:37,879 Speaker 1: an entire episode dedicate dedicated well, I'm up to a 12 00:00:37,920 --> 00:00:44,320 Speaker 1: really good start being bong organic content. I want to 13 00:00:44,400 --> 00:00:49,559 Speaker 1: make a whole episode dedicated to organic content people, and 14 00:00:49,600 --> 00:00:52,840 Speaker 1: that's what I'm doing today. You obviously hear me talk 15 00:00:53,040 --> 00:00:57,400 Speaker 1: so much about content here on Big Business, and I 16 00:00:57,400 --> 00:00:59,840 Speaker 1: did an episode recently as well about being the face 17 00:00:59,880 --> 00:01:02,640 Speaker 1: of your brand, and in that episode I talked a 18 00:01:02,680 --> 00:01:05,679 Speaker 1: lot about organic content. But I want to talk about 19 00:01:05,720 --> 00:01:09,480 Speaker 1: it even further today, and not so much about business 20 00:01:09,480 --> 00:01:11,800 Speaker 1: owners being the face of the brand, but just the 21 00:01:11,840 --> 00:01:15,720 Speaker 1: power of creating content in general. Now, I feel like, 22 00:01:15,840 --> 00:01:20,200 Speaker 1: out of everyone, I'm a pretty good person to talk 23 00:01:20,240 --> 00:01:24,399 Speaker 1: about organic content. And the reason for that is because 24 00:01:24,480 --> 00:01:27,600 Speaker 1: I have been making content since I was a teenager. 25 00:01:28,120 --> 00:01:32,000 Speaker 1: I started making my stupid YouTube videos when I was 26 00:01:32,280 --> 00:01:36,759 Speaker 1: maybe fourteen years old, and I'm thirty two now, so. 27 00:01:38,360 --> 00:01:41,160 Speaker 2: It's is that eighteen years. 28 00:01:41,600 --> 00:01:46,240 Speaker 1: I'm really bad at maths, Yes, that is eighteen years. Okay, 29 00:01:46,520 --> 00:01:49,040 Speaker 1: by the way, everyone, there's a lot of things that 30 00:01:49,080 --> 00:01:51,560 Speaker 1: I'm really good at, right, I'm really good at a 31 00:01:51,560 --> 00:01:53,800 Speaker 1: lot of things. When it comes to maths and numbers, 32 00:01:54,000 --> 00:01:56,840 Speaker 1: I can't tell you the difference between fourteen and thirty two. 33 00:01:57,120 --> 00:02:00,120 Speaker 1: But then I said, if it was thirty four, that 34 00:02:00,160 --> 00:02:02,040 Speaker 1: would be twenty years, So take off two it gives 35 00:02:02,040 --> 00:02:04,680 Speaker 1: me eighteen. So I've been making content, let's say, for 36 00:02:04,840 --> 00:02:09,280 Speaker 1: almost twenty years, which sounds almost impossible because it feels 37 00:02:09,320 --> 00:02:12,280 Speaker 1: like yesterday's social media started, right, But it's been around 38 00:02:12,320 --> 00:02:15,520 Speaker 1: for a long time. And I want to say that 39 00:02:15,639 --> 00:02:17,720 Speaker 1: I'm a bit of a dinosaur when it comes to 40 00:02:17,760 --> 00:02:21,840 Speaker 1: creating content because I've been making content since I was 41 00:02:21,919 --> 00:02:25,840 Speaker 1: fourteen years old on YouTube. And I was just having 42 00:02:25,840 --> 00:02:28,840 Speaker 1: a chat with producer X and we were talking about 43 00:02:28,880 --> 00:02:34,680 Speaker 1: how much social media has changed, and it's actually changed 44 00:02:34,840 --> 00:02:37,600 Speaker 1: so much. It's changed so much in that eighteen years 45 00:02:37,600 --> 00:02:40,239 Speaker 1: that I've been creating Zena. I'm having a moment where 46 00:02:40,280 --> 00:02:44,200 Speaker 1: I can't believe that's how long I've been making content for, Like, 47 00:02:45,400 --> 00:02:51,680 Speaker 1: what the fuck, I'm basically fifty anyway, It's changed so much, 48 00:02:51,840 --> 00:02:54,880 Speaker 1: like you know, in all the fifteen plus years that 49 00:02:54,919 --> 00:02:58,440 Speaker 1: I've been creating content, but also social media has changed 50 00:02:58,480 --> 00:03:00,600 Speaker 1: so much in the last two years. When I think 51 00:03:00,639 --> 00:03:03,320 Speaker 1: back to when I started my YouTube channel, that's when 52 00:03:03,400 --> 00:03:08,680 Speaker 1: everything was landscape only. So everything was landscape, and if 53 00:03:08,720 --> 00:03:11,240 Speaker 1: you were watching a YouTube video, even on a phone, 54 00:03:11,280 --> 00:03:14,040 Speaker 1: you were watching it in landscape. You'd either watch it, 55 00:03:14,760 --> 00:03:16,520 Speaker 1: you know, with your phone upright and it would be 56 00:03:16,560 --> 00:03:18,360 Speaker 1: like small on the screen, or you'd turn your phone 57 00:03:18,360 --> 00:03:21,360 Speaker 1: to the side and watch it in full screen. And 58 00:03:21,680 --> 00:03:24,320 Speaker 1: everything was landscape for so long. And then I remember 59 00:03:24,360 --> 00:03:27,640 Speaker 1: when Instagram came out and I thought, yep, I'm going 60 00:03:27,720 --> 00:03:30,800 Speaker 1: to get on this platform. And when Instagram first came out, 61 00:03:31,160 --> 00:03:34,800 Speaker 1: it was more like a photo filtering app, do you remember, 62 00:03:34,920 --> 00:03:37,640 Speaker 1: Like you'd take photos and you'd upload them into Instagram 63 00:03:37,640 --> 00:03:40,040 Speaker 1: and you'd pick what Instagram filter you wanted to use, 64 00:03:40,080 --> 00:03:43,440 Speaker 1: and there was all the cool Valencia filters and like 65 00:03:43,720 --> 00:03:46,560 Speaker 1: you'd just upload them to your Instagram because of the 66 00:03:46,600 --> 00:03:49,080 Speaker 1: cool filters that it had. It was so simple, like 67 00:03:49,160 --> 00:03:52,720 Speaker 1: you upload your photo, select your filter, post and for 68 00:03:52,760 --> 00:03:56,440 Speaker 1: the longest time, that's all it was. And I remember 69 00:03:56,600 --> 00:03:59,760 Speaker 1: I would be uploading my YouTube videos and posting my 70 00:04:00,120 --> 00:04:02,000 Speaker 1: square Instagram photos. 71 00:04:02,320 --> 00:04:02,800 Speaker 2: That was it. 72 00:04:03,120 --> 00:04:09,120 Speaker 1: Square photos and landscape videos. And then I remember Snapchat 73 00:04:09,280 --> 00:04:13,960 Speaker 1: came out and the world went into a tizzy over 74 00:04:14,400 --> 00:04:16,159 Speaker 1: vertical videos. 75 00:04:16,839 --> 00:04:18,280 Speaker 2: Do you remember feeling that way. 76 00:04:18,360 --> 00:04:21,480 Speaker 1: I remember feeling that way when Snapchat came out and 77 00:04:21,560 --> 00:04:25,200 Speaker 1: all of a sudden we were making videos vertically. 78 00:04:25,600 --> 00:04:30,279 Speaker 3: Well, I remember when Snapchat came out and we all 79 00:04:30,360 --> 00:04:32,640 Speaker 3: were losing it because you could send stuff and it 80 00:04:32,640 --> 00:04:35,400 Speaker 3: would disappear and you'd never see it again, and it 81 00:04:35,480 --> 00:04:37,679 Speaker 3: was a big thing. Like we were like, oh my god. 82 00:04:37,760 --> 00:04:41,200 Speaker 3: And so you'd just be sending like crazy stuff to 83 00:04:41,240 --> 00:04:43,800 Speaker 3: all your friends and we couldn't screenshot then, but the 84 00:04:43,880 --> 00:04:46,560 Speaker 3: phones couldn't screenshot. Yeah, did you grab anything? 85 00:04:47,120 --> 00:04:50,160 Speaker 1: Well, like there was there was once upon a time 86 00:04:50,240 --> 00:04:54,080 Speaker 1: that screenshots weren't a thing. And I remember, so we 87 00:04:54,120 --> 00:04:57,200 Speaker 1: had our YouTube channels and we were YouTubers, and then 88 00:04:57,240 --> 00:04:59,800 Speaker 1: we would get everyone to come follow us on Instagram. 89 00:05:00,160 --> 00:05:03,719 Speaker 1: We would share mainly selfies and people would like them, 90 00:05:03,800 --> 00:05:07,760 Speaker 1: just square selfies. That was it, mind you, Instagram stories 91 00:05:07,760 --> 00:05:13,280 Speaker 1: weren't a thing yet. Then Snapchat came along. Snapchat started 92 00:05:13,400 --> 00:05:17,960 Speaker 1: the whole like vertical video thing, and I remember filming 93 00:05:18,040 --> 00:05:22,039 Speaker 1: some and thinking this looks wrong, like how am I 94 00:05:22,240 --> 00:05:26,040 Speaker 1: supposed to fit everything that I want in a skinny, 95 00:05:26,120 --> 00:05:28,560 Speaker 1: tall video? You know, because we were so used to 96 00:05:28,560 --> 00:05:31,719 Speaker 1: the wide YouTube shot that having everything in like a 97 00:05:31,839 --> 00:05:35,000 Speaker 1: narrow screen felt wrong. And before we knew it, that 98 00:05:35,040 --> 00:05:38,800 Speaker 1: became normal. And so that I remember promoting my Instagram 99 00:05:38,839 --> 00:05:41,080 Speaker 1: and my Snapchat through my YouTube and I was like, toy, 100 00:05:41,080 --> 00:05:44,240 Speaker 1: everyone come and follow me on this cool app called Snapchat. 101 00:05:44,279 --> 00:05:46,520 Speaker 1: And this is when we saw the rise of all 102 00:05:46,520 --> 00:05:50,320 Speaker 1: the influencers in Australia having massive Snapchat audiences, Like I 103 00:05:50,360 --> 00:05:53,520 Speaker 1: think I had two hundred and something thousand followers on Snapchat. 104 00:05:54,960 --> 00:05:56,040 Speaker 2: I don't have it anymore. 105 00:05:56,040 --> 00:05:59,040 Speaker 1: And I'll tell you what every now and then, because 106 00:05:59,080 --> 00:06:01,719 Speaker 1: like the younger girls at work still have Snapchat, like 107 00:06:01,760 --> 00:06:04,000 Speaker 1: I don't have it. And when we've been at our 108 00:06:04,040 --> 00:06:07,440 Speaker 1: Christmas party or like out having a work drink or whatever, I'm. 109 00:06:07,320 --> 00:06:08,839 Speaker 2: Like I'm going to get back on Snapchat. 110 00:06:08,880 --> 00:06:11,560 Speaker 1: I always read, download my Snapchat, remember my login, and 111 00:06:11,560 --> 00:06:13,360 Speaker 1: then I get on and like post a couple of stories, 112 00:06:13,360 --> 00:06:15,800 Speaker 1: and I'm like hung everyone because I just feel like 113 00:06:15,800 --> 00:06:19,520 Speaker 1: I'm too old for Snapchat, honestly. But I remember when 114 00:06:19,640 --> 00:06:23,240 Speaker 1: Instagram announced that they were coming out with stories, and 115 00:06:23,360 --> 00:06:28,719 Speaker 1: the Internet again went into an uproar because we were saying, 116 00:06:28,839 --> 00:06:32,920 Speaker 1: they're just copying Snapchat, They're trying to be exactly like Snapchat. 117 00:06:33,200 --> 00:06:35,640 Speaker 1: Like fuck you, Instagram, come up with your own thing. 118 00:06:36,000 --> 00:06:40,320 Speaker 1: And so we were all so against Instagram Stories, and 119 00:06:40,440 --> 00:06:43,400 Speaker 1: all of us influencers stayed on Snapchat. We didn't want 120 00:06:43,400 --> 00:06:47,239 Speaker 1: to conform to Instagram Stories. And then again like time 121 00:06:47,360 --> 00:06:49,440 Speaker 1: changes a little bit and all of a sudden, all 122 00:06:49,480 --> 00:06:52,120 Speaker 1: of us, kind of the influencers back in the day, 123 00:06:52,440 --> 00:06:55,200 Speaker 1: we were then converted over to Instagram Stories and they 124 00:06:55,240 --> 00:06:56,680 Speaker 1: became the most popular thing. 125 00:06:56,720 --> 00:06:56,960 Speaker 2: Ever. 126 00:06:57,480 --> 00:07:03,440 Speaker 1: Then Instagram introduced I think they first introduced IGTV, if 127 00:07:03,440 --> 00:07:07,080 Speaker 1: anyone remembers that, it was before reels, and it was 128 00:07:07,440 --> 00:07:12,760 Speaker 1: Instagram vertical videos. We changed from you know, the square 129 00:07:13,320 --> 00:07:16,760 Speaker 1: feed photos only. I think for a while there you 130 00:07:16,800 --> 00:07:20,400 Speaker 1: were able to upload square videos to Instagram. 131 00:07:20,720 --> 00:07:23,000 Speaker 2: So we were doing videos on Instagram in a little. 132 00:07:22,800 --> 00:07:26,120 Speaker 1: Square like a one by one whatever it is. And 133 00:07:26,160 --> 00:07:30,119 Speaker 1: then they introduced IGTV, and again the Internet went into 134 00:07:30,160 --> 00:07:33,680 Speaker 1: a meltdown, saying like this feels wrong, like because we're 135 00:07:33,760 --> 00:07:36,840 Speaker 1: used to watching everything kind of landscape. And again I 136 00:07:36,840 --> 00:07:39,840 Speaker 1: remember myself like being a content creator and making content 137 00:07:40,080 --> 00:07:41,880 Speaker 1: and all these changes are happening, and I'm like, no, 138 00:07:42,040 --> 00:07:45,760 Speaker 1: I hate the IGTV. It's too skinny and tall and like, 139 00:07:45,800 --> 00:07:48,520 Speaker 1: you know, and then again you just like conform to 140 00:07:48,600 --> 00:07:51,640 Speaker 1: the changes of content and social media. And before we 141 00:07:51,720 --> 00:07:56,560 Speaker 1: knew it, we were all uploading igtvs, and then reels 142 00:07:56,680 --> 00:08:00,360 Speaker 1: then ended up replacing IGTV, and IGTV is gone now 143 00:08:01,080 --> 00:08:04,320 Speaker 1: and now we're just living in this world where everything 144 00:08:04,560 --> 00:08:08,360 Speaker 1: is reels, reels, reels. And then obviously we had TikTok 145 00:08:08,400 --> 00:08:11,680 Speaker 1: come out as well. And before TikTok, I guess the 146 00:08:11,760 --> 00:08:13,840 Speaker 1: other app that came out that was really cool and 147 00:08:13,880 --> 00:08:18,120 Speaker 1: popular was Vine, which was seven second videos, which, to 148 00:08:18,200 --> 00:08:21,560 Speaker 1: be honest, bring it back like that was the iconic app. 149 00:08:21,640 --> 00:08:22,640 Speaker 2: I never got onto it. 150 00:08:22,680 --> 00:08:25,920 Speaker 1: I think I made an account and did a few videos, 151 00:08:26,200 --> 00:08:29,400 Speaker 1: but it was more like really popular in America, and 152 00:08:29,480 --> 00:08:32,840 Speaker 1: Vine was quite literally TikTok, but you could only upload 153 00:08:32,960 --> 00:08:36,480 Speaker 1: seven second videos at maximum, and so I think TikTok 154 00:08:36,559 --> 00:08:39,840 Speaker 1: like took inspiration from that and brought out like Vine 155 00:08:39,920 --> 00:08:40,600 Speaker 1: but longer. 156 00:08:40,800 --> 00:08:44,880 Speaker 3: Basically, well TikTok used to be musically m is the 157 00:08:44,920 --> 00:08:47,600 Speaker 3: lip syncing app. Yes, it was kind of like a 158 00:08:47,640 --> 00:08:50,320 Speaker 3: combination of musically in Vine, and that's what kind of 159 00:08:50,520 --> 00:08:51,240 Speaker 3: yeh TikTok. 160 00:08:51,480 --> 00:08:55,080 Speaker 1: There has been so many changes to social media, and 161 00:08:55,120 --> 00:08:57,640 Speaker 1: it doesn't feel like it when we're just doing what 162 00:08:57,720 --> 00:09:00,280 Speaker 1: we're doing today. But I think one of the the 163 00:09:00,320 --> 00:09:03,480 Speaker 1: coolest parts of my career I guess that I'm most 164 00:09:03,520 --> 00:09:07,640 Speaker 1: grateful for is that I have been there and experienced 165 00:09:07,720 --> 00:09:11,480 Speaker 1: and lived and created content in all of these different platforms, 166 00:09:11,480 --> 00:09:14,840 Speaker 1: in all of these different formats. And when it comes 167 00:09:14,920 --> 00:09:19,280 Speaker 1: to content creation and with how much the landscape is 168 00:09:19,360 --> 00:09:23,280 Speaker 1: changing like constantly, it's just at a point where like 169 00:09:23,360 --> 00:09:25,520 Speaker 1: you either have to jump onto the next thing or 170 00:09:25,520 --> 00:09:28,840 Speaker 1: get left behind, you know. And I even remember when 171 00:09:29,200 --> 00:09:34,080 Speaker 1: TikTok first came out and we got it like, you know, 172 00:09:34,120 --> 00:09:36,920 Speaker 1: back when it came out kind of lockdown times like 173 00:09:37,040 --> 00:09:39,719 Speaker 1: pre COVID, and then going into COVID is obviously when 174 00:09:39,760 --> 00:09:43,760 Speaker 1: TikTok went absolutely gangbusters and I remember, for the longest time, 175 00:09:44,760 --> 00:09:47,320 Speaker 1: even though I had Snapchat for many years, Instagram for 176 00:09:47,360 --> 00:09:50,800 Speaker 1: many years, I was doing reels. I always thought that 177 00:09:51,360 --> 00:09:54,040 Speaker 1: I was too old and not cool enough for TikTok, 178 00:09:54,559 --> 00:09:57,400 Speaker 1: and so I was hesitant with it for the longest time. 179 00:09:57,600 --> 00:10:00,960 Speaker 1: For myself and fate, I thought that TikTok was an 180 00:10:01,040 --> 00:10:04,000 Speaker 1: app for kids to do dancing on, and it kind 181 00:10:04,000 --> 00:10:05,880 Speaker 1: of was like when it first started, like it was 182 00:10:05,920 --> 00:10:07,959 Speaker 1: a lot of like your kids doing dancing and all 183 00:10:07,960 --> 00:10:10,679 Speaker 1: that kind of stuff. But over the years, TikTok has 184 00:10:10,760 --> 00:10:14,880 Speaker 1: really evolved into this amazing platform that has it's a 185 00:10:14,920 --> 00:10:18,720 Speaker 1: platform for everyone, and I've just loved seeing so many 186 00:10:18,760 --> 00:10:21,880 Speaker 1: different creators rise on TikTok, Like, yeah, you've got your 187 00:10:21,880 --> 00:10:25,040 Speaker 1: TikTok dancers, but then you've got like older people cooking shows. 188 00:10:25,080 --> 00:10:28,440 Speaker 1: Like no matter what you're interested in, there is a 189 00:10:28,480 --> 00:10:30,320 Speaker 1: person on TikTok that you can watch that will do 190 00:10:30,400 --> 00:10:36,040 Speaker 1: that thing. It's it's absolutely crazy app and it's extremely addictive. 191 00:10:37,360 --> 00:10:39,520 Speaker 1: I would hate to admit how many hours I spend 192 00:10:39,559 --> 00:10:42,680 Speaker 1: every night scrolling on TikTok. So I want to talk 193 00:10:42,720 --> 00:10:46,680 Speaker 1: to you about organic content, and calling it organic content 194 00:10:46,760 --> 00:10:50,160 Speaker 1: makes it seem fancy organic content is just making videos 195 00:10:50,200 --> 00:10:53,040 Speaker 1: that are basically like real life. Okay, And I'm going 196 00:10:53,080 --> 00:10:55,880 Speaker 1: to start with this, and this might be controversial. This 197 00:10:55,960 --> 00:10:58,679 Speaker 1: actually will be controversial to a lot of business owners 198 00:10:58,679 --> 00:11:02,760 Speaker 1: out there, especially traditional business owners. If I stopped posting 199 00:11:03,000 --> 00:11:07,240 Speaker 1: organic content myself and on our Fate account, our business 200 00:11:07,280 --> 00:11:14,200 Speaker 1: would fail. That is how powerful organic content is. And 201 00:11:14,280 --> 00:11:17,240 Speaker 1: I've said that before and people have said, oh, well, 202 00:11:17,520 --> 00:11:19,520 Speaker 1: what kind of business are you running them? If you're 203 00:11:19,559 --> 00:11:22,840 Speaker 1: just solely relying on organic content? Well, I could ask 204 00:11:22,880 --> 00:11:25,160 Speaker 1: you the same question, why are you running a business 205 00:11:25,160 --> 00:11:28,720 Speaker 1: that's relying solely on paid ads? And let me talk 206 00:11:28,760 --> 00:11:31,000 Speaker 1: about that a little bit further, because I've said it 207 00:11:31,040 --> 00:11:33,520 Speaker 1: like in little tiktoks and stuff, and people have literally said, like, 208 00:11:33,640 --> 00:11:35,480 Speaker 1: what kind of business are you got? If you know, 209 00:11:35,559 --> 00:11:38,440 Speaker 1: if you have to keep creating content in order for 210 00:11:38,520 --> 00:11:41,520 Speaker 1: it to be successful. It's like the same thing applies 211 00:11:41,559 --> 00:11:44,560 Speaker 1: to people that only rely on paid ads, Like what 212 00:11:44,600 --> 00:11:49,160 Speaker 1: if metas shut down one day and you're solely relying 213 00:11:49,400 --> 00:11:55,199 Speaker 1: on meta ads to generate you your sales? And I think, yes, 214 00:11:55,320 --> 00:11:59,160 Speaker 1: we rely so heavily on organic content for fate and 215 00:11:59,240 --> 00:12:02,880 Speaker 1: for me, And yes, if I stopped posting all of 216 00:12:02,920 --> 00:12:08,120 Speaker 1: our content, our business would plummet. But it's not to 217 00:12:08,160 --> 00:12:13,319 Speaker 1: say that organic content is our only source of revenue driving. 218 00:12:13,840 --> 00:12:16,920 Speaker 1: We also do other things. We do pr we work 219 00:12:16,920 --> 00:12:20,760 Speaker 1: with influencers, we work with micro influencers, We connect with 220 00:12:20,800 --> 00:12:23,320 Speaker 1: our community. We have our retail stores where people can 221 00:12:23,360 --> 00:12:26,520 Speaker 1: discover us naturally and organically with foot traffic. 222 00:12:26,920 --> 00:12:28,680 Speaker 2: We do paid ads as well. 223 00:12:29,040 --> 00:12:33,720 Speaker 1: So whilst organic content is not the only avenue where 224 00:12:33,760 --> 00:12:37,240 Speaker 1: we generate sales for our business, it is the number 225 00:12:37,320 --> 00:12:43,200 Speaker 1: one driving force behind our success. And the reason why 226 00:12:43,280 --> 00:12:47,120 Speaker 1: I want to stress this today is because business owners 227 00:12:47,200 --> 00:12:52,120 Speaker 1: are sleeping on this. Business owners are sleeping on organic content, 228 00:12:52,640 --> 00:12:56,160 Speaker 1: and a lot of business owners don't think that organic 229 00:12:56,240 --> 00:13:01,160 Speaker 1: content is important to generate sales because they fail to 230 00:13:01,200 --> 00:13:04,000 Speaker 1: see the return on investment when it comes to creating 231 00:13:04,120 --> 00:13:07,080 Speaker 1: organic content. And the reason for that is because you 232 00:13:07,160 --> 00:13:11,760 Speaker 1: can't necessarily track it as closely as you can paid media. 233 00:13:11,840 --> 00:13:15,240 Speaker 1: For example, if you're running a Facebook ad, you can 234 00:13:15,320 --> 00:13:19,080 Speaker 1: kind of look at in my account, I've spent this much, this, 235 00:13:19,160 --> 00:13:22,120 Speaker 1: many people have clicked this, many people have shopped here's 236 00:13:22,160 --> 00:13:22,800 Speaker 1: my results. 237 00:13:23,320 --> 00:13:25,079 Speaker 2: If you post. 238 00:13:24,720 --> 00:13:27,880 Speaker 1: Twenty reels or twenty tiktoks and they all get a 239 00:13:27,880 --> 00:13:31,280 Speaker 1: different amount of views, Like that's kind of as far 240 00:13:31,320 --> 00:13:33,480 Speaker 1: as it goes, and you can't really track how many 241 00:13:33,520 --> 00:13:37,280 Speaker 1: people went from your tiktoks to your website and then 242 00:13:37,360 --> 00:13:40,520 Speaker 1: to shop. And I think that's why people like there's 243 00:13:40,559 --> 00:13:42,680 Speaker 1: a lot of reasons why people can't be bothered or 244 00:13:42,720 --> 00:13:45,880 Speaker 1: don't see content as being important, but I think that's 245 00:13:45,920 --> 00:13:48,040 Speaker 1: one of the key reasons, is because they feel like 246 00:13:48,120 --> 00:13:52,760 Speaker 1: it's not a measure of success. But trust me when 247 00:13:52,800 --> 00:13:55,840 Speaker 1: I say that it is because if I stopped posting 248 00:13:55,920 --> 00:13:59,280 Speaker 1: organic content on my accounts and my business accounts, my 249 00:13:59,400 --> 00:14:07,360 Speaker 1: whole business would fail. To put it simply, like organic content, 250 00:14:07,559 --> 00:14:10,600 Speaker 1: what is it? I don't even like calling it organic content. 251 00:14:10,679 --> 00:14:12,680 Speaker 1: I don't know why everything has to have a fucking 252 00:14:12,800 --> 00:14:16,880 Speaker 1: name like organic content, Founder led content. At the end 253 00:14:16,920 --> 00:14:20,040 Speaker 1: of the day, it's just fucking content. It's pieces of 254 00:14:20,120 --> 00:14:23,240 Speaker 1: videos that we put together. You know. It doesn't not 255 00:14:23,320 --> 00:14:28,160 Speaker 1: everything has to have some fancy word like personal brand. 256 00:14:28,720 --> 00:14:31,320 Speaker 1: Like I've been making content for eighteen years, Like it 257 00:14:31,320 --> 00:14:32,880 Speaker 1: doesn't need to be called a personal brand, but it 258 00:14:32,960 --> 00:14:35,760 Speaker 1: is because everything has a fucking name these days. But 259 00:14:36,120 --> 00:14:38,800 Speaker 1: if you don't know what organic content is, it's the 260 00:14:38,840 --> 00:14:41,720 Speaker 1: stuff that you're consuming on your for you page and 261 00:14:41,800 --> 00:14:44,840 Speaker 1: on your reels and on your Facebook every single day. 262 00:14:45,320 --> 00:14:50,120 Speaker 1: It is not ads, It is not intentional selling. It 263 00:14:50,240 --> 00:14:54,200 Speaker 1: is not making a video saying Hi, I'm Britney Saunders 264 00:14:54,200 --> 00:14:56,600 Speaker 1: from Fate the Label, and today I am going to 265 00:14:56,720 --> 00:14:59,760 Speaker 1: show you our genes and tell you why you should 266 00:14:59,760 --> 00:15:02,640 Speaker 1: buy them. They are one hundred and nine dollars. That 267 00:15:02,800 --> 00:15:07,040 Speaker 1: is not organic content. Organic content is the content that 268 00:15:07,160 --> 00:15:11,240 Speaker 1: just feels like real, everyday, normal life content. And if 269 00:15:11,280 --> 00:15:15,400 Speaker 1: you own a business, there is endless amounts of organic 270 00:15:15,520 --> 00:15:17,760 Speaker 1: content that you can make and you don't have to 271 00:15:17,800 --> 00:15:20,360 Speaker 1: make it yourself as a business owner. You can have 272 00:15:20,400 --> 00:15:22,440 Speaker 1: someone that works for you make it. You could even 273 00:15:22,560 --> 00:15:26,120 Speaker 1: hire someone externally that comes in to create organic content 274 00:15:26,160 --> 00:15:30,640 Speaker 1: for your business. But examples of organic content day in 275 00:15:30,680 --> 00:15:33,240 Speaker 1: the life. Come and spend a day at work with me. 276 00:15:34,040 --> 00:15:38,880 Speaker 1: Let's take a look through our warehouse. Like I could 277 00:15:39,120 --> 00:15:44,520 Speaker 1: tell you a billion squillion organic content ideas. But basically, 278 00:15:45,680 --> 00:15:48,120 Speaker 1: you can turn anything you want into a piece of 279 00:15:48,200 --> 00:15:50,840 Speaker 1: organic content if you really want to. Because take a 280 00:15:50,960 --> 00:15:54,640 Speaker 1: scroll through your Instagram feed and just look at the 281 00:15:54,800 --> 00:15:58,359 Speaker 1: kinds of videos that are out there, Like, it's absolutely endless. 282 00:15:58,760 --> 00:16:02,200 Speaker 1: I could make a video about this table that I'm 283 00:16:02,240 --> 00:16:04,400 Speaker 1: sitting at today and turn it into a piece of 284 00:16:04,520 --> 00:16:07,880 Speaker 1: organic content somehow, Like it doesn't matter what it is, 285 00:16:08,360 --> 00:16:10,120 Speaker 1: you can make a video out of it. And that 286 00:16:10,280 --> 00:16:14,040 Speaker 1: is what organic content is. Now, why is organic content 287 00:16:14,400 --> 00:16:15,320 Speaker 1: so powerful? 288 00:16:15,760 --> 00:16:16,000 Speaker 2: You know? 289 00:16:16,280 --> 00:16:18,920 Speaker 1: How can I say that if I was to stop 290 00:16:19,040 --> 00:16:23,360 Speaker 1: making organic content, my business would fail. The number one 291 00:16:23,400 --> 00:16:28,120 Speaker 1: thing that organic content does is it builds your community. 292 00:16:28,680 --> 00:16:32,160 Speaker 1: It builds your community. I saw a video, actually, Zander, 293 00:16:32,160 --> 00:16:33,960 Speaker 1: you sent it to me the other day of a 294 00:16:34,000 --> 00:16:36,240 Speaker 1: guy and he said, no one gives a fuck about 295 00:16:36,240 --> 00:16:40,320 Speaker 1: your product. And I was like, yes, that is so true. 296 00:16:40,360 --> 00:16:42,520 Speaker 1: We could have the best genes in the world, or 297 00:16:42,600 --> 00:16:45,040 Speaker 1: like you could have the best beach toils in the world, 298 00:16:45,080 --> 00:16:47,240 Speaker 1: you could have the best toothpaste in the world. 299 00:16:47,520 --> 00:16:50,160 Speaker 2: It doesn't matter what it is. If you don't have 300 00:16:50,360 --> 00:16:50,920 Speaker 2: like a. 301 00:16:50,760 --> 00:16:55,160 Speaker 1: Brand and a community to lie underneath that amazing product, 302 00:16:55,480 --> 00:16:57,920 Speaker 1: no one gives a fuck about your product. And because 303 00:16:58,840 --> 00:17:02,040 Speaker 1: the world is so saturated now, you know, like it's 304 00:17:02,120 --> 00:17:04,879 Speaker 1: cool to start a business these days. Everyone wants to 305 00:17:04,920 --> 00:17:07,159 Speaker 1: start a business. But if you don't have like a 306 00:17:07,200 --> 00:17:11,720 Speaker 1: community that can learn more about you and your brand 307 00:17:11,760 --> 00:17:13,920 Speaker 1: and your why and who you are and why you're 308 00:17:13,920 --> 00:17:17,280 Speaker 1: doing what you're doing, the amazing product will it doesn't 309 00:17:17,280 --> 00:17:20,600 Speaker 1: matter because people want to buy more than just a 310 00:17:20,600 --> 00:17:23,560 Speaker 1: product these days, and because there is so much out 311 00:17:23,560 --> 00:17:26,239 Speaker 1: there on offer, we can buy anything we want at 312 00:17:26,240 --> 00:17:30,000 Speaker 1: the world, and especially with you know, the likes of Amazon, 313 00:17:30,359 --> 00:17:32,720 Speaker 1: where we can just buy something last night laying in 314 00:17:32,760 --> 00:17:36,320 Speaker 1: bed and it'll be at our doorstep today. Like, the 315 00:17:36,359 --> 00:17:40,280 Speaker 1: options out there for consumers are endless. And where organic 316 00:17:40,320 --> 00:17:44,200 Speaker 1: content comes in is it's your power tool to make 317 00:17:44,240 --> 00:17:47,200 Speaker 1: yourself stand out from everyone else, even if you're selling 318 00:17:47,240 --> 00:17:49,720 Speaker 1: a product that everyone else is selling. If you can 319 00:17:49,800 --> 00:17:53,399 Speaker 1: master your organic content, then you will stand out from 320 00:17:53,440 --> 00:17:56,440 Speaker 1: the rest, even if you're selling something that everyone else 321 00:17:56,560 --> 00:17:59,639 Speaker 1: is selling. Trust me, I've been doing this shit very 322 00:17:59,680 --> 00:18:02,320 Speaker 1: long time. That's not to say our genes are fucking amazing. 323 00:18:02,520 --> 00:18:05,560 Speaker 1: I do want to say that. But there's so much 324 00:18:05,560 --> 00:18:07,919 Speaker 1: more to business than just the product you're selling, and 325 00:18:08,119 --> 00:18:11,239 Speaker 1: organic content is where it's at. There's a lot of 326 00:18:11,680 --> 00:18:14,480 Speaker 1: misconception around organic content, and there's also a lot of 327 00:18:14,560 --> 00:18:17,560 Speaker 1: excuses that I hear from business owners. And I'm going 328 00:18:17,640 --> 00:18:20,160 Speaker 1: to use this one girl. I hope she really doesn't mind. 329 00:18:20,160 --> 00:18:23,359 Speaker 1: I won't say her name, but she DMed me the 330 00:18:23,440 --> 00:18:27,440 Speaker 1: other night in a moment of I want to say desperation, right, 331 00:18:27,960 --> 00:18:29,760 Speaker 1: she DMed me and I just so happened to be 332 00:18:29,800 --> 00:18:32,160 Speaker 1: laying in bed looking at my DMS and I saw 333 00:18:32,200 --> 00:18:35,560 Speaker 1: her message come through, and she messaged me from her 334 00:18:35,600 --> 00:18:38,240 Speaker 1: personal account and she said, like I'm reaching out, and 335 00:18:38,320 --> 00:18:40,719 Speaker 1: I don't know if you'll even hear this, but like 336 00:18:40,880 --> 00:18:43,120 Speaker 1: she was basically at her wits end with her business, 337 00:18:44,440 --> 00:18:48,600 Speaker 1: and she owns a lingerie business that she's just running 338 00:18:48,600 --> 00:18:52,040 Speaker 1: from home, like really cute matching lingerie sets, and she 339 00:18:52,119 --> 00:18:55,240 Speaker 1: said that she's tried everything, Like she just like kind 340 00:18:55,240 --> 00:18:56,639 Speaker 1: of spilled her guts to me. 341 00:18:57,000 --> 00:18:58,080 Speaker 2: She said, I've tried everything. 342 00:18:58,080 --> 00:19:02,200 Speaker 1: I've done so many business courses and like tried this, 343 00:19:02,240 --> 00:19:06,280 Speaker 1: that and the other. My newest collection is sitting in 344 00:19:06,320 --> 00:19:08,800 Speaker 1: my lound room in five boxes. And she sent me 345 00:19:08,840 --> 00:19:10,359 Speaker 1: a photo of like the stock to sitting in the 346 00:19:10,359 --> 00:19:12,000 Speaker 1: corner of her lounge room. She's like, I have so 347 00:19:12,119 --> 00:19:16,280 Speaker 1: much anxiety over my business failing that I can't even 348 00:19:16,440 --> 00:19:19,880 Speaker 1: open my stock because like I just feel like I'm 349 00:19:20,000 --> 00:19:22,400 Speaker 1: at my wits end with this thing, and like it's 350 00:19:22,480 --> 00:19:26,040 Speaker 1: just all too overwhelming and it's too much. And I 351 00:19:26,040 --> 00:19:29,320 Speaker 1: was like WHOA, Like, that's crazy, you know, And so 352 00:19:29,720 --> 00:19:33,680 Speaker 1: I clicked on her Instagram, which she DMed me from 353 00:19:33,960 --> 00:19:36,680 Speaker 1: She's this young, beautiful girl look to be in her 354 00:19:37,080 --> 00:19:41,119 Speaker 1: mid twenties. And then she had her Instagram linked in 355 00:19:41,160 --> 00:19:43,760 Speaker 1: her bio like to her business. So I was like, okay, 356 00:19:44,560 --> 00:19:49,040 Speaker 1: I clicked on her business account on her bio and 357 00:19:49,119 --> 00:19:52,280 Speaker 1: I looked at her business Instagram page. The first thing 358 00:19:52,320 --> 00:19:55,280 Speaker 1: I noticed not a single reel on her page. Don't 359 00:19:55,280 --> 00:19:58,080 Speaker 1: get me wrong. Her page was full of beautiful photos 360 00:19:58,240 --> 00:20:01,119 Speaker 1: of her models in her life and they'd done like 361 00:20:01,160 --> 00:20:05,760 Speaker 1: beautiful lifestyle shoots, but there was no reels. Every single 362 00:20:06,160 --> 00:20:09,640 Speaker 1: thing was a pretty photo of models in campaign images, 363 00:20:09,640 --> 00:20:12,640 Speaker 1: which was stunning images. And I'm like, okay, first of all, 364 00:20:12,680 --> 00:20:15,000 Speaker 1: I can see where she's going wrong straight away. And 365 00:20:15,040 --> 00:20:18,480 Speaker 1: then I went back to her Instagram account, like I 366 00:20:18,520 --> 00:20:21,480 Speaker 1: took a step back, and I scrolled down and yes, 367 00:20:21,520 --> 00:20:23,880 Speaker 1: it was her personal account, but it was on public, 368 00:20:24,720 --> 00:20:27,920 Speaker 1: and her whole Instagram feed was just photos of her 369 00:20:27,960 --> 00:20:30,919 Speaker 1: and her partner, like when they're at a wedding or like, 370 00:20:31,000 --> 00:20:33,280 Speaker 1: you know, it was just photos of them together, and 371 00:20:33,359 --> 00:20:35,480 Speaker 1: like there was nothing on There was nothing on her 372 00:20:35,520 --> 00:20:38,800 Speaker 1: Instagram about her business and I'm like, straight away, I 373 00:20:38,840 --> 00:20:43,159 Speaker 1: have identified two things that you could immediately do to 374 00:20:43,320 --> 00:20:46,360 Speaker 1: bring in more sales. And so it was late at 375 00:20:46,440 --> 00:20:48,520 Speaker 1: night when I was messaging her, and I think I 376 00:20:48,560 --> 00:20:51,960 Speaker 1: was in kind of like a sassy mood, so I 377 00:20:52,040 --> 00:20:54,439 Speaker 1: kind of gave it to her, like you got to 378 00:20:54,640 --> 00:20:56,000 Speaker 1: I don't want to say, you've got to be cruel 379 00:20:56,000 --> 00:20:59,000 Speaker 1: to be kind, and she was really grateful, but I 380 00:20:59,040 --> 00:21:02,800 Speaker 1: said to her, okay, like the first thing is you 381 00:21:03,040 --> 00:21:05,600 Speaker 1: have said to me that you've tried everything, but you're 382 00:21:05,600 --> 00:21:09,760 Speaker 1: not posting reels, so straight away, you're not trying everything. 383 00:21:10,280 --> 00:21:12,679 Speaker 1: And I said, you need to start making reels about 384 00:21:12,680 --> 00:21:16,160 Speaker 1: your business. And I said you can go as far 385 00:21:16,600 --> 00:21:19,000 Speaker 1: as because she'd like spilled the beans to me in 386 00:21:19,080 --> 00:21:22,359 Speaker 1: her messages. I said, what you need to do is 387 00:21:22,400 --> 00:21:23,960 Speaker 1: you need to set up your phone in front of 388 00:21:24,000 --> 00:21:27,760 Speaker 1: you and you need to make a video saying exactly 389 00:21:27,800 --> 00:21:30,080 Speaker 1: what you have just said to me, and you need 390 00:21:30,119 --> 00:21:33,399 Speaker 1: to start building a personal brand through your business. And 391 00:21:33,440 --> 00:21:34,879 Speaker 1: she's like, oh, I don't know if I can do that, 392 00:21:35,040 --> 00:21:37,760 Speaker 1: or like people won't care. I'm like they will, people 393 00:21:37,800 --> 00:21:40,280 Speaker 1: will care. You need to make a video of you 394 00:21:40,840 --> 00:21:43,280 Speaker 1: sitting down to the camera and saying I'm scared that 395 00:21:43,359 --> 00:21:46,399 Speaker 1: my business is failing and I want to do everything 396 00:21:46,400 --> 00:21:48,360 Speaker 1: that I can to turn it around, and I want 397 00:21:48,359 --> 00:21:51,160 Speaker 1: you to outline the reasons why you feel like it's 398 00:21:51,200 --> 00:21:53,840 Speaker 1: failing so far. I was like, start with that, and 399 00:21:53,880 --> 00:21:56,679 Speaker 1: then she posted the video the next day, which I 400 00:21:56,680 --> 00:21:59,399 Speaker 1: thought was absolutely amazing, and then I just went on 401 00:21:59,480 --> 00:22:01,720 Speaker 1: to say, like, you need to start making reels. No 402 00:22:01,720 --> 00:22:04,840 Speaker 1: one cares about photos these days. Yes, still post your 403 00:22:04,840 --> 00:22:07,160 Speaker 1: photos the same way we still post photos on Fate, 404 00:22:07,200 --> 00:22:08,320 Speaker 1: but no one cares about them. 405 00:22:08,400 --> 00:22:10,640 Speaker 2: People want to see more of a business. 406 00:22:10,680 --> 00:22:12,920 Speaker 1: They don't want to just see the products, because who 407 00:22:12,920 --> 00:22:15,119 Speaker 1: wants to just be scrolling on Instagram and just be 408 00:22:15,240 --> 00:22:16,000 Speaker 1: sold something? 409 00:22:16,840 --> 00:22:17,400 Speaker 2: No one. 410 00:22:17,880 --> 00:22:23,359 Speaker 1: But if you can create fun, entertaining, engaging content, it 411 00:22:23,400 --> 00:22:28,399 Speaker 1: will subtly sell your products. And yes, you can't track 412 00:22:28,480 --> 00:22:32,880 Speaker 1: it instantly, but I know for sure that with all 413 00:22:33,000 --> 00:22:36,359 Speaker 1: of the effort that I put into my content on Fate, 414 00:22:36,760 --> 00:22:40,800 Speaker 1: every funny video we do with aj, every warehouse crazy 415 00:22:40,880 --> 00:22:44,080 Speaker 1: video that we do, every time I'm showing some samples 416 00:22:44,119 --> 00:22:47,080 Speaker 1: that we're working on, I know that all of that 417 00:22:47,200 --> 00:22:51,560 Speaker 1: combined in the long run, is definitely going to impact 418 00:22:51,680 --> 00:22:55,639 Speaker 1: people to maybe shop with us, because you know, they 419 00:22:55,760 --> 00:22:58,480 Speaker 1: might have watched ten videos of ours in the last week, 420 00:22:58,760 --> 00:23:00,800 Speaker 1: and then I'll upload one to morrow that will make 421 00:23:00,840 --> 00:23:03,760 Speaker 1: them absolutely crack up laughing, or they'll be like, fuck, 422 00:23:03,800 --> 00:23:05,720 Speaker 1: that's awesome. You know what, I'm going to go buy 423 00:23:05,760 --> 00:23:10,719 Speaker 1: the genes. That is how organic content works. It's building 424 00:23:10,760 --> 00:23:14,760 Speaker 1: a community and connecting with people in an organic way, 425 00:23:15,280 --> 00:23:18,040 Speaker 1: not in a salesy way. And if you can do 426 00:23:18,200 --> 00:23:22,400 Speaker 1: that successfully everything it will trickle into everything else, right, 427 00:23:22,720 --> 00:23:26,080 Speaker 1: Like if you can do your organic content amazingly, And 428 00:23:26,160 --> 00:23:28,400 Speaker 1: don't say I've got nothing to make content about, because 429 00:23:28,440 --> 00:23:31,040 Speaker 1: yes you do. Because content is so simple, Like we're 430 00:23:31,160 --> 00:23:33,840 Speaker 1: entertained by the most simple things. I don't care if 431 00:23:33,880 --> 00:23:36,480 Speaker 1: you're going to bake cookies or show your favorite recipe 432 00:23:36,600 --> 00:23:39,280 Speaker 1: or show a hair hack. Like you can make content 433 00:23:39,359 --> 00:23:45,520 Speaker 1: about absolutely anything. It pays off everywhere, right, And I 434 00:23:45,560 --> 00:23:48,840 Speaker 1: want to go back to talking about meta ads. The 435 00:23:48,920 --> 00:23:53,040 Speaker 1: reason why my meta ads perform so well because I've 436 00:23:53,119 --> 00:23:55,800 Speaker 1: shared videos where I show like how much our meta 437 00:23:55,840 --> 00:23:59,320 Speaker 1: ads make the reason why our ads do so well, 438 00:23:59,359 --> 00:24:01,560 Speaker 1: and people go, how are you achieving those results with 439 00:24:01,640 --> 00:24:04,480 Speaker 1: your ads? The reason why our fate ads do so 440 00:24:04,600 --> 00:24:07,840 Speaker 1: well on our meta account is because of our organic content. 441 00:24:08,680 --> 00:24:12,520 Speaker 1: If you have really strong organic content, you're showing up 442 00:24:12,560 --> 00:24:15,840 Speaker 1: on TikTok and Instagram reels every day. Right, people are 443 00:24:15,840 --> 00:24:19,399 Speaker 1: constantly engaging with you. They're leaving comments, they're following you 444 00:24:19,480 --> 00:24:21,600 Speaker 1: on socials, they're keeping up with you day today, they're 445 00:24:21,640 --> 00:24:25,000 Speaker 1: watching your stories. And then at night, if they're scrolling 446 00:24:25,400 --> 00:24:28,040 Speaker 1: and they see one of your ads pop up, it 447 00:24:28,080 --> 00:24:31,120 Speaker 1: will be way more likely to convert because they are 448 00:24:31,160 --> 00:24:35,720 Speaker 1: so connected with you through your organic content. And a 449 00:24:35,720 --> 00:24:39,120 Speaker 1: lot of business owners get stuck because they create their business. 450 00:24:39,480 --> 00:24:41,439 Speaker 1: They get all the packaging right, they get all the 451 00:24:41,440 --> 00:24:44,680 Speaker 1: product right, they get their website looking amazing. Then they 452 00:24:44,960 --> 00:24:48,200 Speaker 1: launch into the world with no organic content. They haven't 453 00:24:48,200 --> 00:24:51,959 Speaker 1: done any community building. Then they launch their meta ads 454 00:24:52,640 --> 00:24:56,080 Speaker 1: with their content, which is great, but then they wonder 455 00:24:56,080 --> 00:24:59,360 Speaker 1: why they're getting no results. It's because the organic part 456 00:24:59,400 --> 00:25:02,879 Speaker 1: of it isn't the You need to build the organics, 457 00:25:03,000 --> 00:25:05,800 Speaker 1: and then your ads will perform more amazingly because you're 458 00:25:05,800 --> 00:25:09,760 Speaker 1: going to be more recognizable, You're going to be more memorable. 459 00:25:10,400 --> 00:25:14,159 Speaker 1: If your organic content is performing well, your ads are 460 00:25:14,200 --> 00:25:16,879 Speaker 1: going to perform well. And you'll learn so much from 461 00:25:16,920 --> 00:25:19,879 Speaker 1: your organic content that you'll then know what kinds of 462 00:25:19,920 --> 00:25:23,000 Speaker 1: content to put in your ads, like it all does 463 00:25:23,080 --> 00:25:26,440 Speaker 1: a full circle at the end of the day. Sometimes, 464 00:25:26,520 --> 00:25:29,720 Speaker 1: like maybe not so much now, but like sometimes we 465 00:25:30,000 --> 00:25:33,520 Speaker 1: have done like sales periods at Fate, Like we're doing 466 00:25:33,560 --> 00:25:36,800 Speaker 1: a sale and I won't even run any ads because 467 00:25:36,880 --> 00:25:39,720 Speaker 1: I know our organic is going to be so strong 468 00:25:40,080 --> 00:25:42,320 Speaker 1: that we will have a successful sale without having to 469 00:25:42,359 --> 00:25:44,920 Speaker 1: spend a cent on ads, whereas a lot of businesses 470 00:25:45,000 --> 00:25:47,000 Speaker 1: are the other way around and they really need to 471 00:25:47,000 --> 00:25:50,080 Speaker 1: pump the ads in order for the sale to be successful. 472 00:25:50,320 --> 00:25:52,720 Speaker 1: Paid ads are great, and we do them a lot 473 00:25:52,840 --> 00:25:55,919 Speaker 1: at FATE, but like with a sales funnel, your paid 474 00:25:56,000 --> 00:26:02,040 Speaker 1: ads leaves people feeling curious, and You're content builds trust, 475 00:26:02,760 --> 00:26:06,119 Speaker 1: and I think trust is going to convert to sales 476 00:26:06,200 --> 00:26:08,560 Speaker 1: a lot more than people feeling curious when they see 477 00:26:09,160 --> 00:26:12,040 Speaker 1: a paid ad, when people are seeing organic, Like it's 478 00:26:12,119 --> 00:26:14,480 Speaker 1: really fucking simple at the end of the day, actually, 479 00:26:14,680 --> 00:26:19,199 Speaker 1: like organic content is absolutely everything. I'm living proof of that, 480 00:26:19,320 --> 00:26:22,280 Speaker 1: and so many other businesses and brands out there are 481 00:26:22,359 --> 00:26:29,320 Speaker 1: also living proof of that. So I'm going to share 482 00:26:29,560 --> 00:26:34,240 Speaker 1: some tactical tips with you, like some quick fire dos 483 00:26:34,280 --> 00:26:37,879 Speaker 1: and don'ts when it comes to organic content, just so 484 00:26:37,920 --> 00:26:40,720 Speaker 1: you can take something away from this episode. So my 485 00:26:40,800 --> 00:26:44,200 Speaker 1: quick fire dues are this, show up every day if 486 00:26:44,240 --> 00:26:46,720 Speaker 1: you can. I know, making a piece of content every 487 00:26:46,760 --> 00:26:49,520 Speaker 1: day can seem really exhausting, But if you have a 488 00:26:49,640 --> 00:26:53,399 Speaker 1: business and you want to make sales, you are going 489 00:26:53,440 --> 00:26:55,800 Speaker 1: to have to put in the work. Just like the 490 00:26:55,800 --> 00:26:58,200 Speaker 1: girl that I spoke to in my DMS, she said 491 00:26:58,200 --> 00:27:00,320 Speaker 1: that she was trying everything, but I went to her 492 00:27:00,359 --> 00:27:03,199 Speaker 1: account and she wasn't posting reels, So I was like, 493 00:27:03,200 --> 00:27:06,120 Speaker 1: you're not doing everything, And I know that that can 494 00:27:06,160 --> 00:27:09,680 Speaker 1: seem harsh, and I know that the idea of creating 495 00:27:09,680 --> 00:27:13,960 Speaker 1: content every day can seem impossible, exhausting. 496 00:27:14,280 --> 00:27:15,800 Speaker 2: I don't have the creativity for that. 497 00:27:16,480 --> 00:27:18,600 Speaker 1: I'm sorry, But if you have a business and you 498 00:27:18,640 --> 00:27:21,159 Speaker 1: want to make sales, you've got to post videos like 499 00:27:21,480 --> 00:27:23,680 Speaker 1: plain and simple, unless you want to go the hard 500 00:27:23,680 --> 00:27:26,840 Speaker 1: way and only rely on paid ads, and that's going 501 00:27:26,920 --> 00:27:29,320 Speaker 1: to be way more expensive for you. You can try 502 00:27:29,680 --> 00:27:32,840 Speaker 1: going down that avenue, but trust me, showing up most days, 503 00:27:32,880 --> 00:27:35,520 Speaker 1: if not every day, on socials in one form or another, 504 00:27:35,880 --> 00:27:38,080 Speaker 1: is going to pay off for you in the long run. 505 00:27:38,200 --> 00:27:40,880 Speaker 1: It's also important to remember organic content is a long 506 00:27:40,960 --> 00:27:44,199 Speaker 1: run thing. It's not just posting for two days and 507 00:27:44,280 --> 00:27:48,080 Speaker 1: hoping for results. It's posting every day consistently for years. 508 00:27:48,359 --> 00:27:51,120 Speaker 1: Like this is the reality of business. Okay. My next 509 00:27:51,200 --> 00:27:55,159 Speaker 1: quick fire do is when you are posting post like 510 00:27:55,200 --> 00:27:58,480 Speaker 1: you're texting people, not pitching to them. 511 00:27:58,160 --> 00:27:59,119 Speaker 2: Like what I said before. 512 00:27:59,840 --> 00:28:02,320 Speaker 1: You're doing a post and you want to show off 513 00:28:02,440 --> 00:28:05,040 Speaker 1: a product, go take a look at my page. For example, 514 00:28:05,160 --> 00:28:07,600 Speaker 1: we launched I mean when I'm recording this, we launched 515 00:28:07,640 --> 00:28:09,840 Speaker 1: some green silky sets recently at Faith. 516 00:28:10,240 --> 00:28:12,119 Speaker 2: And instead of me being like, Hi, it's me Brittany, 517 00:28:12,160 --> 00:28:12,760 Speaker 2: here's our. 518 00:28:12,880 --> 00:28:15,960 Speaker 1: Room top and Noah pants or whatever the fuck they're called, 519 00:28:16,000 --> 00:28:17,959 Speaker 1: I think I said that the wrong way around, you know, 520 00:28:18,080 --> 00:28:19,960 Speaker 1: and instead of talking about the features like I was 521 00:28:20,000 --> 00:28:22,439 Speaker 1: just being funny and like running around and being silly 522 00:28:22,560 --> 00:28:26,800 Speaker 1: whilst wearing the set. Don't directly sell to people. Talk 523 00:28:26,840 --> 00:28:29,280 Speaker 1: to them like you're talking to a friend. You'll notice 524 00:28:29,280 --> 00:28:32,880 Speaker 1: a massive difference. Use your face, your voice, and your team. 525 00:28:33,520 --> 00:28:37,440 Speaker 1: The power of people in content is just on another level. 526 00:28:38,360 --> 00:28:42,719 Speaker 1: My next tip is repurpose your content across multiple platforms. 527 00:28:42,960 --> 00:28:45,320 Speaker 1: There's always a lot of like back and forth about this, 528 00:28:45,520 --> 00:28:47,800 Speaker 1: like you should only post a certain type of content 529 00:28:47,840 --> 00:28:50,440 Speaker 1: to TikTok and then a different type of content to Instagram. 530 00:28:50,480 --> 00:28:53,719 Speaker 1: And yes, while I agree that these two platforms are different, 531 00:28:54,320 --> 00:28:56,960 Speaker 1: I have proven this wrong because I post the same 532 00:28:57,080 --> 00:29:00,360 Speaker 1: videos on Instagram and on TikTok and they do well 533 00:29:00,440 --> 00:29:01,440 Speaker 1: on both platforms. 534 00:29:01,640 --> 00:29:02,280 Speaker 2: So give it a go. 535 00:29:02,560 --> 00:29:05,800 Speaker 1: There is no harm in just trying one piece of 536 00:29:05,840 --> 00:29:07,280 Speaker 1: content on both platforms. 537 00:29:07,320 --> 00:29:08,240 Speaker 2: What have you got to lose? 538 00:29:08,760 --> 00:29:11,000 Speaker 1: My next quick fire do when it comes to organic 539 00:29:11,000 --> 00:29:14,640 Speaker 1: content is share the same story one hundred ways. Not 540 00:29:14,840 --> 00:29:17,720 Speaker 1: everyone sees everything. A big thing that we always say 541 00:29:17,760 --> 00:29:20,440 Speaker 1: within our marketing team at Fate is always assumed that 542 00:29:20,520 --> 00:29:24,280 Speaker 1: everyone knows nothing at all times. That's why you will 543 00:29:24,280 --> 00:29:27,040 Speaker 1: always see me saying did you know we have five 544 00:29:27,080 --> 00:29:29,120 Speaker 1: stores and they are in x y z x y 545 00:29:29,240 --> 00:29:32,920 Speaker 1: z xyz. Because not everyone's going to remember everything that 546 00:29:32,960 --> 00:29:35,880 Speaker 1: you say every time, and also not everyone is going 547 00:29:35,920 --> 00:29:38,880 Speaker 1: to see everything that you post every single time. How 548 00:29:38,920 --> 00:29:43,360 Speaker 1: many times have you gone on to your friend's Instagram 549 00:29:43,400 --> 00:29:45,280 Speaker 1: and gone, what the fuck? I haven't seen any of 550 00:29:45,320 --> 00:29:48,520 Speaker 1: these posts because the way the algorithm works, it doesn't 551 00:29:48,520 --> 00:29:50,840 Speaker 1: show you every single post of every single person that 552 00:29:50,880 --> 00:29:54,080 Speaker 1: you follow. So repeat the same story one hundred times. 553 00:29:54,280 --> 00:29:57,200 Speaker 1: I repeat the same stories one hundred times. Xander's probably 554 00:29:57,200 --> 00:29:59,280 Speaker 1: fucking sick of me saying the same story over and 555 00:29:59,320 --> 00:30:02,800 Speaker 1: over again on the this podcast, But it's important. Just 556 00:30:02,880 --> 00:30:05,080 Speaker 1: keep telling your story again and again and again. Make 557 00:30:05,120 --> 00:30:07,560 Speaker 1: it a little bit different every time. People don't remember 558 00:30:07,600 --> 00:30:11,560 Speaker 1: everything that you say. My last quick fire do is 559 00:30:11,760 --> 00:30:16,320 Speaker 1: lean into your community versus everything. 560 00:30:16,000 --> 00:30:17,400 Speaker 2: Being perfectly curated. 561 00:30:17,920 --> 00:30:20,480 Speaker 1: People can overthink content and think that it has to 562 00:30:20,520 --> 00:30:23,400 Speaker 1: be perfect. Trust me, My best videos that I've ever 563 00:30:23,440 --> 00:30:26,320 Speaker 1: made are the ones that had zero thought behind them, 564 00:30:26,640 --> 00:30:28,920 Speaker 1: the ones that you think are gonna be shit, and 565 00:30:28,960 --> 00:30:30,720 Speaker 1: you have filmed off the cuff. That's going to be 566 00:30:30,760 --> 00:30:34,120 Speaker 1: your best piece of content time and time again. And 567 00:30:34,200 --> 00:30:37,960 Speaker 1: my list of don'ts don't wait until it's perfect, which 568 00:30:38,000 --> 00:30:41,280 Speaker 1: I already said in the last list, Just post it 569 00:30:41,280 --> 00:30:44,040 Speaker 1: doesn't have to be perfect. Don't sit there thinking about it, worrying, 570 00:30:44,080 --> 00:30:46,920 Speaker 1: Oh what will people say it's not perfect enough? Now 571 00:30:46,960 --> 00:30:48,880 Speaker 1: I feel like I look funny in that clip. Just 572 00:30:48,920 --> 00:30:51,520 Speaker 1: fucking post the piece of content, okay. And my other 573 00:30:51,640 --> 00:30:53,640 Speaker 1: don't which I've already said again. I don't know why 574 00:30:53,640 --> 00:30:56,760 Speaker 1: I put these in two lists. But don't just show products, 575 00:30:56,840 --> 00:31:01,959 Speaker 1: show people culture, processes, values, lessons, miss mistakes, learnings, story times. 576 00:31:02,280 --> 00:31:03,000 Speaker 2: Show everything. 577 00:31:03,160 --> 00:31:06,719 Speaker 1: Don't just show your products, show everything else and your 578 00:31:06,760 --> 00:31:08,600 Speaker 1: products in a subtle way, and. 579 00:31:08,600 --> 00:31:11,200 Speaker 2: You will sell. Or same goes for your services. 580 00:31:11,240 --> 00:31:12,959 Speaker 1: Don't make a video and being like Hi, I'm Brittany 581 00:31:12,960 --> 00:31:17,000 Speaker 1: and I offer brow waxing, brow lamination, brow tint. No 582 00:31:17,080 --> 00:31:21,120 Speaker 1: one wants to be sold things. Instead, sell who you are, 583 00:31:21,720 --> 00:31:26,080 Speaker 1: Sell why what you're doing. Educate people, inspire people, give 584 00:31:26,080 --> 00:31:28,960 Speaker 1: people something to laugh at or something to relate, and 585 00:31:29,000 --> 00:31:30,800 Speaker 1: then you will sell the brow laminations. 586 00:31:30,800 --> 00:31:31,240 Speaker 2: Trust me. 587 00:31:31,800 --> 00:31:34,480 Speaker 1: So. In conclusion, if you haven't posted on your business 588 00:31:34,520 --> 00:31:37,400 Speaker 1: Instagram page in a week, this is your sign to start. 589 00:31:37,920 --> 00:31:39,880 Speaker 1: This is me telling you get the fuck out there 590 00:31:40,240 --> 00:31:42,720 Speaker 1: and make content. I don't care what it is. Talk 591 00:31:42,760 --> 00:31:46,160 Speaker 1: to the camera, show behind the scenes, share a story. 592 00:31:46,280 --> 00:31:47,120 Speaker 2: Has something happened in. 593 00:31:47,160 --> 00:31:50,200 Speaker 1: Your life recently that's just absolutely crazy, or something happened 594 00:31:50,200 --> 00:31:52,600 Speaker 1: in your business recently that's absolutely nuts and you think 595 00:31:52,600 --> 00:31:55,200 Speaker 1: people would love to hear it. Just share a piece 596 00:31:55,240 --> 00:32:00,800 Speaker 1: of content, and remember, organic content is a long game. 597 00:32:01,160 --> 00:32:04,040 Speaker 1: It is a long game, but it's the realest one. 598 00:32:04,520 --> 00:32:08,080 Speaker 1: We cannot expect overnight success. You always hear people go, oh, 599 00:32:08,120 --> 00:32:11,320 Speaker 1: we're not success, Like sure, there might be such thing 600 00:32:11,320 --> 00:32:15,920 Speaker 1: as overnight success like in some people's lives, but in 601 00:32:15,960 --> 00:32:19,000 Speaker 1: the real fucking world, business is the long game and 602 00:32:19,160 --> 00:32:20,600 Speaker 1: organic content is long game. 603 00:32:20,640 --> 00:32:22,400 Speaker 2: But it's the realest and best one. 604 00:32:22,840 --> 00:32:24,640 Speaker 1: I was always gonna end this episode with a tip 605 00:32:24,680 --> 00:32:27,480 Speaker 1: of the week, which I'm being really lazy about once again. Look, 606 00:32:27,520 --> 00:32:29,120 Speaker 1: I started doing the tip of the week when we 607 00:32:29,160 --> 00:32:31,160 Speaker 1: started the pod, and I would always make it really 608 00:32:31,160 --> 00:32:33,960 Speaker 1: different to the episode. But I feel like our episode 609 00:32:33,960 --> 00:32:36,400 Speaker 1: topics are so great that I can't not just you know, 610 00:32:36,600 --> 00:32:37,360 Speaker 1: lean it into it. 611 00:32:37,440 --> 00:32:39,680 Speaker 2: So this week's tip of the week. 612 00:32:39,600 --> 00:32:42,800 Speaker 1: Which which I actually want you to do, is post 613 00:32:42,840 --> 00:32:45,960 Speaker 1: the piece of fucking content. Post a piece of content, 614 00:32:46,360 --> 00:32:48,680 Speaker 1: and then send Xander and I a DM on our 615 00:32:48,680 --> 00:32:52,720 Speaker 1: Big Business Podcast Instagram and send us the piece of content. 616 00:32:53,040 --> 00:32:55,440 Speaker 1: We will go comment on it. Like, send us a 617 00:32:55,440 --> 00:32:57,080 Speaker 1: piece of content. Go, here's the piece of content that 618 00:32:57,120 --> 00:32:58,560 Speaker 1: you inspired me to post this week. 619 00:32:59,360 --> 00:33:02,640 Speaker 2: Yes, I go. Content is hard, it's a long term game. 620 00:33:03,240 --> 00:33:06,680 Speaker 1: It requires a lot of creativity and your time. But 621 00:33:06,840 --> 00:33:11,160 Speaker 1: trust me, like the payoff from being consistent with your 622 00:33:11,200 --> 00:33:16,640 Speaker 1: organic content is priceless. I've been creating organic content for 623 00:33:16,720 --> 00:33:19,640 Speaker 1: eighteen years and I discovered that today, So you can 624 00:33:19,720 --> 00:33:22,440 Speaker 1: take it from me. It is worth eighteen years of 625 00:33:22,480 --> 00:33:24,840 Speaker 1: hard work because look, I'm sitting here in this podcast 626 00:33:24,880 --> 00:33:28,360 Speaker 1: studio right now making this episode for you all because 627 00:33:28,400 --> 00:33:31,560 Speaker 1: I started making organic content eighteen years ago. Anyway, that's 628 00:33:31,600 --> 00:33:34,920 Speaker 1: all for today's Big Business episode, and I'll be back 629 00:33:35,280 --> 00:33:37,360 Speaker 1: next week with a Maine and a bonus and everything 630 00:33:37,400 --> 00:33:39,880 Speaker 1: in between. Feel free to rate us five stars if 631 00:33:39,920 --> 00:33:42,560 Speaker 1: you haven't already, and remember to chase after your dreams 632 00:33:42,600 --> 00:33:50,320 Speaker 1: as if they owe you money