1 00:00:04,120 --> 00:00:06,960 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:07,000 --> 00:00:09,640 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,680 --> 00:00:13,440 Speaker 1: recording on Gadigall Land. Now I somehow manage to build 4 00:00:13,440 --> 00:00:16,400 Speaker 1: an empire from the garage underneath my house, and I'm 5 00:00:16,440 --> 00:00:18,560 Speaker 1: here to share it all with you, from the wins, 6 00:00:18,800 --> 00:00:23,079 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:23,120 --> 00:00:25,759 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:25,800 --> 00:00:28,120 Speaker 1: game at all, maybe you're just looking for some inspo, 9 00:00:28,640 --> 00:00:30,560 Speaker 1: or you simply just want to hear the team when 10 00:00:30,560 --> 00:00:33,320 Speaker 1: it comes to running a business, this is the podcast 11 00:00:33,360 --> 00:00:36,360 Speaker 1: for you. Coming up on today's episode, I'm going to 12 00:00:36,400 --> 00:00:39,279 Speaker 1: be sharing with you some secrets when it comes to 13 00:00:39,320 --> 00:00:43,080 Speaker 1: the fashion industry or things that you maybe just wouldn't 14 00:00:43,120 --> 00:00:46,680 Speaker 1: think about. So, without further ado, let's just get straight 15 00:00:46,720 --> 00:00:55,560 Speaker 1: down to business. Fashion is something that all of us 16 00:00:56,080 --> 00:00:58,680 Speaker 1: are a part of. If you walk around the streets 17 00:00:58,720 --> 00:01:01,960 Speaker 1: and look, every single person is wearing clothing. It is 18 00:01:02,000 --> 00:01:05,160 Speaker 1: such a big part of our daily lives and it 19 00:01:05,280 --> 00:01:09,160 Speaker 1: is an amazing industry to be in. I feel very 20 00:01:09,240 --> 00:01:12,759 Speaker 1: lucky to be in the fashion industry because I feel 21 00:01:12,760 --> 00:01:15,280 Speaker 1: like people are always going to need clothes, so that 22 00:01:15,400 --> 00:01:20,000 Speaker 1: makes my job a little easier to do. But today 23 00:01:20,080 --> 00:01:22,480 Speaker 1: I thought, I'm going to spill the tea on the 24 00:01:22,520 --> 00:01:24,959 Speaker 1: fashion industry and tell you a thing or two that 25 00:01:25,000 --> 00:01:28,360 Speaker 1: maybe you've never thought about it, and just share a 26 00:01:28,400 --> 00:01:31,600 Speaker 1: few things that may surprise you. So let's start out 27 00:01:31,640 --> 00:01:34,200 Speaker 1: with number one. And I'm not going to name these 28 00:01:34,240 --> 00:01:36,120 Speaker 1: all by number because I always end up forgetting what 29 00:01:36,240 --> 00:01:39,160 Speaker 1: number I'm up to. But number one just how long 30 00:01:39,360 --> 00:01:45,039 Speaker 1: it takes to make one thing. Let's say, for example, 31 00:01:45,680 --> 00:01:49,320 Speaker 1: I want to make a new dress for Fate. It 32 00:01:49,400 --> 00:01:53,280 Speaker 1: will take over six months to get that dress made 33 00:01:53,320 --> 00:01:55,680 Speaker 1: from start to finish. If anything, I want to say 34 00:01:55,880 --> 00:02:01,120 Speaker 1: closer to eight months or longer. And I think this 35 00:02:01,200 --> 00:02:04,720 Speaker 1: is something that would surprise our community a lot, because 36 00:02:04,760 --> 00:02:08,240 Speaker 1: we are so involved with our community, especially in our 37 00:02:08,320 --> 00:02:11,560 Speaker 1: Fate Society Facebook group where we're kind of interacting with 38 00:02:11,600 --> 00:02:15,400 Speaker 1: our community every single day, and our community in that 39 00:02:15,440 --> 00:02:18,120 Speaker 1: group can post in there and like start the conversation. 40 00:02:18,280 --> 00:02:22,000 Speaker 1: You know, We're always getting requests left, right and center 41 00:02:22,200 --> 00:02:24,720 Speaker 1: from people saying please make this, and please make that, 42 00:02:24,840 --> 00:02:26,880 Speaker 1: and can you do this? And can you do kids? 43 00:02:26,919 --> 00:02:30,079 Speaker 1: Where can you do bridal range? Can you do underwear? 44 00:02:30,080 --> 00:02:34,320 Speaker 1: Can you do bras. It's amazing to have a community 45 00:02:34,360 --> 00:02:38,600 Speaker 1: that is so interactive with us and full of ideas 46 00:02:38,680 --> 00:02:42,040 Speaker 1: because obviously we can get all of our inspiration directly 47 00:02:42,080 --> 00:02:44,560 Speaker 1: from the people that are going to be shopping with us. 48 00:02:44,919 --> 00:02:47,480 Speaker 1: But every time we do get one of those requests 49 00:02:47,520 --> 00:02:50,280 Speaker 1: like can you make nurse scrubs or can you make 50 00:02:50,320 --> 00:02:53,040 Speaker 1: a kids range? Like if you're if you're wanting us 51 00:02:53,080 --> 00:02:55,120 Speaker 1: to come out with a whole new range, give me 52 00:02:55,160 --> 00:02:57,760 Speaker 1: two years. But even if you're wanting us to come 53 00:02:57,760 --> 00:03:01,400 Speaker 1: out with a completely new item of us, at least 54 00:03:01,560 --> 00:03:06,359 Speaker 1: eight months. And that's like if it's gonna work out well, 55 00:03:06,400 --> 00:03:10,320 Speaker 1: And that is one of the extremely frustrating things about 56 00:03:10,639 --> 00:03:14,720 Speaker 1: working or owning a business where you are making something 57 00:03:15,639 --> 00:03:17,679 Speaker 1: and fun fact, in case you didn't know, all of 58 00:03:17,720 --> 00:03:20,560 Speaker 1: the styles that we make at Fate are exclusively ours. 59 00:03:20,919 --> 00:03:24,560 Speaker 1: We make everything from start to finish ourselves. There are 60 00:03:24,680 --> 00:03:27,480 Speaker 1: a lot of ways where you can buy from catalogs, 61 00:03:27,720 --> 00:03:31,000 Speaker 1: and that's why you will see a lot of big 62 00:03:31,040 --> 00:03:35,040 Speaker 1: fashion brands have the same item because you can kind 63 00:03:35,040 --> 00:03:37,480 Speaker 1: of buy off wholesalers and put your tag on it. 64 00:03:37,760 --> 00:03:40,520 Speaker 1: But as for Fate, everything we make is our own 65 00:03:40,600 --> 00:03:44,400 Speaker 1: exclusive designs and it takes a really, really long time. 66 00:03:44,720 --> 00:03:49,040 Speaker 1: And naturally, I want to say I am quite an 67 00:03:49,120 --> 00:03:52,360 Speaker 1: impatient person. I'm the kind of person where if I 68 00:03:52,440 --> 00:03:54,680 Speaker 1: think of something, I want to do it right now, 69 00:03:55,000 --> 00:03:56,520 Speaker 1: you know. And if I have a new idea, I 70 00:03:56,560 --> 00:03:58,840 Speaker 1: want to action it now so that I can have 71 00:03:58,920 --> 00:04:02,960 Speaker 1: it tomorrow. But working in fashion or just in manufacturing 72 00:04:03,080 --> 00:04:09,160 Speaker 1: in general, it has made me become way more patient. 73 00:04:09,840 --> 00:04:13,240 Speaker 1: And I kind of just know now that if we 74 00:04:13,280 --> 00:04:15,240 Speaker 1: want to come out with something new, it's going to 75 00:04:15,280 --> 00:04:18,240 Speaker 1: take us a very, very long time. So that's a 76 00:04:18,320 --> 00:04:23,400 Speaker 1: fun fact for you when you're making something new, minimum 77 00:04:23,480 --> 00:04:26,520 Speaker 1: six months, but I would say you need way longer, 78 00:04:26,640 --> 00:04:29,799 Speaker 1: Like I would never hope that I can turn something 79 00:04:29,839 --> 00:04:34,520 Speaker 1: around in six months. And there obviously is so much 80 00:04:34,600 --> 00:04:38,359 Speaker 1: planning involved when it comes to working in fashion. What 81 00:04:38,520 --> 00:04:41,680 Speaker 1: we are coming out with now at Fate, we planned 82 00:04:42,160 --> 00:04:45,240 Speaker 1: more than six months ago. And what's funny as well, 83 00:04:45,400 --> 00:04:49,000 Speaker 1: is by the time we come out with something, I 84 00:04:49,200 --> 00:04:53,880 Speaker 1: hate it because not because I absolutely hate it, but 85 00:04:53,960 --> 00:04:56,920 Speaker 1: because I've been looking at it for so long. By 86 00:04:57,000 --> 00:04:59,159 Speaker 1: the time we come out with it, I'm already thinking 87 00:04:59,240 --> 00:05:01,760 Speaker 1: of what we're coming out within two seasons from now, 88 00:05:02,320 --> 00:05:04,640 Speaker 1: and so it's always funny to like build hype around 89 00:05:04,680 --> 00:05:07,200 Speaker 1: something that I have been looking at for so long, 90 00:05:07,600 --> 00:05:10,960 Speaker 1: and especially when it comes to prints. By the time 91 00:05:11,000 --> 00:05:13,919 Speaker 1: we're launching a print, I'm like, I hate this print. 92 00:05:14,000 --> 00:05:16,440 Speaker 1: No one's going to like it. But it's because I've 93 00:05:16,480 --> 00:05:18,719 Speaker 1: been looking at the print for over six months, so 94 00:05:18,760 --> 00:05:20,839 Speaker 1: I'm over it by the time it comes out. But 95 00:05:20,960 --> 00:05:23,360 Speaker 1: to our consumers, it is brand new and they have 96 00:05:23,520 --> 00:05:26,360 Speaker 1: never seen it before. It's just a really interesting part 97 00:05:26,600 --> 00:05:30,719 Speaker 1: of fashion. Now. My next little secret, or I don't 98 00:05:30,720 --> 00:05:33,760 Speaker 1: know if they're secrets, hidden things that you'd never think about, 99 00:05:34,279 --> 00:05:36,279 Speaker 1: is how long it takes to make an item in 100 00:05:36,360 --> 00:05:40,440 Speaker 1: a new color. Now, Obviously, if we're making something completely 101 00:05:40,480 --> 00:05:42,880 Speaker 1: from scratch, it's a brand new style, that's going to 102 00:05:42,920 --> 00:05:44,720 Speaker 1: take longer because we're going to have to start the 103 00:05:44,760 --> 00:05:49,000 Speaker 1: sampling from the very first sample. Whereas, let's say, for example, 104 00:05:49,320 --> 00:05:51,919 Speaker 1: our signature tea that I'm wearing today, that is a 105 00:05:52,000 --> 00:05:55,240 Speaker 1: style and shape that we already have, So you're looking 106 00:05:55,279 --> 00:05:58,360 Speaker 1: at less of a timeframe for it to come out 107 00:05:58,400 --> 00:06:01,320 Speaker 1: in a new color, because all you'll have to do 108 00:06:01,520 --> 00:06:04,320 Speaker 1: is get the signature tea, pick out your fabric and 109 00:06:04,320 --> 00:06:06,320 Speaker 1: the color that you want to make it in like 110 00:06:06,360 --> 00:06:09,120 Speaker 1: a new color way, sample it once just to make 111 00:06:09,120 --> 00:06:10,840 Speaker 1: sure the color is good, and then you can put 112 00:06:10,880 --> 00:06:14,599 Speaker 1: it into production. But even still, if I wanted to 113 00:06:14,600 --> 00:06:17,600 Speaker 1: come out with our signature tea now in a new 114 00:06:17,760 --> 00:06:23,640 Speaker 1: pink color you're looking at, I want to say four months. 115 00:06:24,880 --> 00:06:30,120 Speaker 1: And this is another interesting and also frustrating thing for 116 00:06:30,320 --> 00:06:34,160 Speaker 1: us because let's say, for example, we've made an item 117 00:06:34,440 --> 00:06:38,039 Speaker 1: that is to go with the season. Okay, so let's 118 00:06:38,080 --> 00:06:40,240 Speaker 1: say we've come out with a really popular top and 119 00:06:40,279 --> 00:06:42,640 Speaker 1: it's a summer top, like the kind of top that 120 00:06:42,680 --> 00:06:47,240 Speaker 1: you would never wear in winter, and we launch it 121 00:06:47,279 --> 00:06:51,120 Speaker 1: and to our surprise, it's super popular in summer. What 122 00:06:51,160 --> 00:06:53,800 Speaker 1: we then notice is our customers going, please make this 123 00:06:53,920 --> 00:06:56,440 Speaker 1: in pink, Please make this in you know, all the 124 00:06:56,480 --> 00:07:01,760 Speaker 1: other colors, baby yellow, whatever color it is. I can't 125 00:07:01,800 --> 00:07:03,919 Speaker 1: then just go and make it in pink and have 126 00:07:04,040 --> 00:07:06,560 Speaker 1: it come out super quick because by the time the 127 00:07:06,560 --> 00:07:09,680 Speaker 1: production is done and the top is with us and 128 00:07:09,720 --> 00:07:12,000 Speaker 1: we shoot it and we launch it, it's going to 129 00:07:12,040 --> 00:07:15,320 Speaker 1: be winter. And so that's another tricky thing that I 130 00:07:15,320 --> 00:07:18,200 Speaker 1: always find is when we launch something and our customers like, 131 00:07:18,240 --> 00:07:20,920 Speaker 1: oh my god, I would love this cute top in pink, 132 00:07:21,240 --> 00:07:23,320 Speaker 1: and it's like, God damn it, I wish I knew 133 00:07:23,320 --> 00:07:25,240 Speaker 1: to make it in pink, because by the time I 134 00:07:25,280 --> 00:07:26,840 Speaker 1: come out with it, it's going to be the middle 135 00:07:26,840 --> 00:07:28,720 Speaker 1: of winter and no one's going to care about that 136 00:07:28,800 --> 00:07:29,480 Speaker 1: top anymore. 137 00:07:31,480 --> 00:07:36,240 Speaker 2: Hello, producer Rex Back on the mic. Okay, I've got 138 00:07:36,280 --> 00:07:40,920 Speaker 2: a question, So say, would you ever do like almost 139 00:07:41,160 --> 00:07:46,840 Speaker 2: like a collaborative piece with your community, Like would you say, 140 00:07:46,960 --> 00:07:49,680 Speaker 2: this is what we're thinking of bringing out in X 141 00:07:49,720 --> 00:07:52,920 Speaker 2: amount of time and then collaborate with your community on 142 00:07:52,960 --> 00:07:55,240 Speaker 2: the kind of what they want, like what color it 143 00:07:55,240 --> 00:07:57,400 Speaker 2: could be, what it would be, like, what do you 144 00:07:57,440 --> 00:07:57,960 Speaker 2: want from it? 145 00:07:58,160 --> 00:07:59,760 Speaker 1: Yeah, I would love to do that, And I feel 146 00:07:59,760 --> 00:08:02,520 Speaker 1: like we do ask for a lot of feedback already, 147 00:08:02,600 --> 00:08:05,280 Speaker 1: like posting our samples. What is everyone thing? But I 148 00:08:05,320 --> 00:08:08,280 Speaker 1: think that's something that we could definitely put even more 149 00:08:08,320 --> 00:08:11,840 Speaker 1: of an emphasis on. Another thing that you can do 150 00:08:11,960 --> 00:08:14,800 Speaker 1: as well, and you'll see a lot of brands do it, 151 00:08:14,840 --> 00:08:17,040 Speaker 1: and we've done it quite a few times over the years, 152 00:08:17,560 --> 00:08:22,520 Speaker 1: is pre orders. So let's say, for example, this shirt 153 00:08:22,520 --> 00:08:24,920 Speaker 1: that I'm wearing today. Well, this shirt's a bad example 154 00:08:24,920 --> 00:08:26,800 Speaker 1: because you could wear this shirt all year round. But 155 00:08:26,880 --> 00:08:29,600 Speaker 1: let's say it's like a smaller little top that shows 156 00:08:29,600 --> 00:08:31,880 Speaker 1: off a bit of skin, and it's really suitable for summer. 157 00:08:32,320 --> 00:08:34,360 Speaker 1: And let's say people are saying, please, we need it 158 00:08:34,400 --> 00:08:35,920 Speaker 1: in pink, we need it in pink, we need it 159 00:08:35,960 --> 00:08:38,840 Speaker 1: in pink. You can do a pre order and say, okay, 160 00:08:39,080 --> 00:08:40,880 Speaker 1: here it is in pink. You could quickly get a 161 00:08:40,880 --> 00:08:43,720 Speaker 1: sample made, or you could even photoshop the color so 162 00:08:43,760 --> 00:08:45,680 Speaker 1: you don't have to get the sample made. Then you 163 00:08:45,720 --> 00:08:48,840 Speaker 1: can launch a pre order to your community saying, if 164 00:08:48,880 --> 00:08:51,800 Speaker 1: you want it in pink, here it is. And because 165 00:08:51,880 --> 00:08:54,920 Speaker 1: the consumer wants it then and now, they will buy 166 00:08:55,000 --> 00:08:58,120 Speaker 1: that pre order. But there might be a ten week wait, 167 00:08:58,240 --> 00:09:00,680 Speaker 1: like there might be over a two month, and they 168 00:09:00,760 --> 00:09:03,000 Speaker 1: might not get it until the weather's cooled down a bit. 169 00:09:03,320 --> 00:09:05,560 Speaker 1: But you got them in that moment when they wanted 170 00:09:05,559 --> 00:09:07,880 Speaker 1: that top in pink. And that's why you'll see so 171 00:09:07,920 --> 00:09:12,120 Speaker 1: many businesses doing a pre order, because you're accommodating to 172 00:09:12,200 --> 00:09:16,040 Speaker 1: the demand of that certain color or whatever, and you're 173 00:09:16,520 --> 00:09:18,320 Speaker 1: giving them the top that they want. But they've got 174 00:09:18,320 --> 00:09:19,719 Speaker 1: to be willing to wait. But if they want it 175 00:09:19,760 --> 00:09:21,440 Speaker 1: badly enough, they'll go, yeah, I'm going to order in 176 00:09:21,440 --> 00:09:23,160 Speaker 1: the pre order. I really want that in pink, even 177 00:09:23,160 --> 00:09:25,800 Speaker 1: though it's going to arrive in maybe a season that 178 00:09:25,960 --> 00:09:27,680 Speaker 1: isn't as suitable for the style. 179 00:09:29,679 --> 00:09:33,160 Speaker 2: I have always wondered why fashion brands do that, because 180 00:09:33,160 --> 00:09:35,199 Speaker 2: there's been times where I've seen pre order and I'm like, 181 00:09:35,200 --> 00:09:37,240 Speaker 2: why can I get it now? Like I understand, like 182 00:09:37,280 --> 00:09:39,840 Speaker 2: I'm going to buy it because I love the piece, yep, 183 00:09:40,160 --> 00:09:42,040 Speaker 2: but like, why can I have it now? So I've 184 00:09:42,040 --> 00:09:44,640 Speaker 2: never actually thought that that's why. 185 00:09:45,000 --> 00:09:48,600 Speaker 1: Reasons of the reasons why as well, It's good from 186 00:09:48,600 --> 00:09:52,600 Speaker 1: a financial standpoint as a business to do a pre 187 00:09:52,800 --> 00:09:56,520 Speaker 1: order because you're then getting the money upfront for the production. 188 00:09:56,960 --> 00:10:01,000 Speaker 1: So rather than you committing to say, making a top 189 00:10:01,040 --> 00:10:04,360 Speaker 1: in pink and paying for it all and then waiting 190 00:10:04,360 --> 00:10:06,600 Speaker 1: for it to arrive and then launching it and hoping 191 00:10:06,640 --> 00:10:09,800 Speaker 1: it all sells, if you can have everyone pay for 192 00:10:09,880 --> 00:10:12,680 Speaker 1: it beforehand, then you can use those funds to pay 193 00:10:12,720 --> 00:10:15,120 Speaker 1: for that production and it's already kind of paid for. 194 00:10:15,160 --> 00:10:17,520 Speaker 1: It's almost like you're getting money in advance. 195 00:10:17,360 --> 00:10:20,920 Speaker 2: And like, what's what time period is that? Does? It 196 00:10:20,960 --> 00:10:24,320 Speaker 2: is a production period over usually because you've got obviously 197 00:10:24,480 --> 00:10:26,880 Speaker 2: designing the piece, you've got to get the color right, 198 00:10:26,920 --> 00:10:28,719 Speaker 2: you've got to do samples and then you go into 199 00:10:28,760 --> 00:10:31,520 Speaker 2: production once you've approved it all. What's that time period? 200 00:10:31,559 --> 00:10:33,600 Speaker 1: So once you finished, like obviously you wouldn't do a 201 00:10:33,640 --> 00:10:36,640 Speaker 1: pre order on something that isn't completed in sampling, so 202 00:10:36,679 --> 00:10:38,320 Speaker 1: you'd get all your sampling out the way, you'd know 203 00:10:38,360 --> 00:10:42,560 Speaker 1: it's perfect and you're ready to put it into production. Again, 204 00:10:42,960 --> 00:10:46,920 Speaker 1: it depends what it is. Some pieces take way longer 205 00:10:46,960 --> 00:10:51,000 Speaker 1: than others. But I want to say, on average to 206 00:10:51,320 --> 00:10:55,880 Speaker 1: make like the actual production like part of it getting made, 207 00:10:56,200 --> 00:11:00,280 Speaker 1: I would say you're looking at six weeks minimum. It 208 00:11:00,320 --> 00:11:00,920 Speaker 1: could be eight. 209 00:11:01,120 --> 00:11:04,160 Speaker 2: So it's absolutely doable for you to put that pre 210 00:11:04,280 --> 00:11:06,679 Speaker 2: order up if you know the sampling's correct. Yeah, and 211 00:11:06,720 --> 00:11:09,920 Speaker 2: then you've actually you can then determine how much you 212 00:11:09,960 --> 00:11:11,000 Speaker 2: want to make. 213 00:11:10,960 --> 00:11:13,120 Speaker 1: Yeah, exactly. So like you could be making a pink 214 00:11:13,160 --> 00:11:16,160 Speaker 1: top and you could do a pre order and you 215 00:11:16,200 --> 00:11:18,480 Speaker 1: could get one hundred pre orders, so you're like sweet, 216 00:11:18,520 --> 00:11:20,280 Speaker 1: like that's a hundred people that definitely want it, and 217 00:11:20,320 --> 00:11:22,880 Speaker 1: then you might then add another one hundred, so there's 218 00:11:22,880 --> 00:11:25,000 Speaker 1: two hundred all up, so you're going to commit to 219 00:11:25,040 --> 00:11:27,679 Speaker 1: trying to sell another hundred units. It's a good way 220 00:11:27,720 --> 00:11:30,680 Speaker 1: as well with pre orders, like to get those stats 221 00:11:30,840 --> 00:11:32,640 Speaker 1: and it'll tell you whether it's going to be a 222 00:11:32,640 --> 00:11:36,040 Speaker 1: super popular item or not totally. But some customers will 223 00:11:36,040 --> 00:11:38,520 Speaker 1: never order in a pre order because they want it now, 224 00:11:38,640 --> 00:11:40,280 Speaker 1: kind of like, hey, you said, I want it now. 225 00:11:40,960 --> 00:11:44,840 Speaker 1: But if people love something enough, they will you commit 226 00:11:44,880 --> 00:11:46,360 Speaker 1: to waiting in a pre order. 227 00:11:46,480 --> 00:11:49,600 Speaker 2: Well, there's been times where I, like, I've bought multiple 228 00:11:49,640 --> 00:11:52,760 Speaker 2: pieces of the same clothing because I warn them out, Yeah, 229 00:11:52,960 --> 00:11:55,640 Speaker 2: oh my god, I need these pants again, so I'll 230 00:11:55,640 --> 00:11:58,120 Speaker 2: go back and I know that they're a staple piece 231 00:11:59,200 --> 00:12:01,680 Speaker 2: and all the time they sold out, but they always 232 00:12:01,679 --> 00:12:04,680 Speaker 2: go pre odder now for the next launch. And I 233 00:12:04,760 --> 00:12:06,280 Speaker 2: always always always prevay. 234 00:12:06,280 --> 00:12:08,520 Speaker 1: If you love something enough and if you if you 235 00:12:08,559 --> 00:12:10,240 Speaker 1: have a good product, people will buy. 236 00:12:10,080 --> 00:12:12,440 Speaker 2: It just multiple. I'm so silly you should. 237 00:12:13,800 --> 00:12:17,040 Speaker 1: So yeah, to get something made, like just in the 238 00:12:17,080 --> 00:12:20,280 Speaker 1: production part, probably six to eight weeks. In saying that 239 00:12:20,600 --> 00:12:23,200 Speaker 1: some things might take ten, somethings might take twelve. It 240 00:12:23,240 --> 00:12:26,560 Speaker 1: depends on what it is. Denim takes longer and active 241 00:12:26,559 --> 00:12:28,760 Speaker 1: where it also takes longer just because it's a little 242 00:12:28,760 --> 00:12:31,120 Speaker 1: bit more technical. And then you've got a factor in 243 00:12:31,400 --> 00:12:34,040 Speaker 1: shipping and freight as well. So yeah, it might take 244 00:12:34,120 --> 00:12:36,520 Speaker 1: six to eight weeks to be made, and then it 245 00:12:36,600 --> 00:12:38,680 Speaker 1: just depends on how you're going to freight it to 246 00:12:38,760 --> 00:12:41,880 Speaker 1: your warehouse. So you can either air freight it, which 247 00:12:41,960 --> 00:12:44,120 Speaker 1: takes I mean back in the day it used to 248 00:12:44,120 --> 00:12:46,440 Speaker 1: take about three days on a plane, but now it 249 00:12:46,480 --> 00:12:48,680 Speaker 1: can take up to two weeks and it costs about 250 00:12:48,679 --> 00:12:51,680 Speaker 1: five times the price. Or you can see ship it 251 00:12:51,720 --> 00:12:54,400 Speaker 1: where you put it on a container and that can 252 00:12:54,480 --> 00:12:58,160 Speaker 1: take four to eight weeks. So it's just super long 253 00:12:58,240 --> 00:12:59,000 Speaker 1: wait times. 254 00:12:59,600 --> 00:13:02,240 Speaker 2: I'm just thinking out loud here, I'm in my business 255 00:13:02,320 --> 00:13:05,880 Speaker 2: barg right now. Say, for example, you've done the pre 256 00:13:06,040 --> 00:13:10,920 Speaker 2: order and then that production process and the shipping process 257 00:13:10,920 --> 00:13:13,439 Speaker 2: has taken longer than you thought, and it's past the 258 00:13:13,520 --> 00:13:17,320 Speaker 2: date you promised. Would you then hypothetically you could be like, 259 00:13:17,920 --> 00:13:20,480 Speaker 2: apologies to everyone who's ordered this, this is now the 260 00:13:20,520 --> 00:13:23,040 Speaker 2: new date you'll probably be receiving it. Here's a ten 261 00:13:23,080 --> 00:13:25,760 Speaker 2: percent discount code, and you could kind of like benefit 262 00:13:25,800 --> 00:13:27,960 Speaker 2: off that to them get well in sales. 263 00:13:28,280 --> 00:13:31,120 Speaker 1: Yeah, I mean, whenever, we don't do pre orders often, 264 00:13:31,160 --> 00:13:33,400 Speaker 1: and I would like to, but again it's just a 265 00:13:33,440 --> 00:13:35,839 Speaker 1: lot of extra work. But whenever we have done a 266 00:13:35,880 --> 00:13:38,560 Speaker 1: pre order, we always put that the wait time is 267 00:13:38,600 --> 00:13:41,360 Speaker 1: like a little bit further than what we actually of course. Yeah, 268 00:13:41,720 --> 00:13:43,640 Speaker 1: so like we always put at least a two week 269 00:13:43,679 --> 00:13:46,840 Speaker 1: buffer on it to allow for any delays. And in 270 00:13:46,880 --> 00:13:50,560 Speaker 1: the instance yet where something is taking way longer than normal, 271 00:13:50,800 --> 00:13:52,440 Speaker 1: that's when you'll have to reach out to all those 272 00:13:52,440 --> 00:13:56,080 Speaker 1: people apologize, say, given the reasons for the hold up, 273 00:13:56,480 --> 00:13:58,720 Speaker 1: and I would, Yeah, you could offer them an incentive. 274 00:13:59,160 --> 00:14:01,120 Speaker 1: If people come and they are just like, I don't 275 00:14:01,120 --> 00:14:03,080 Speaker 1: want this anymore. I want a refund. I feel like 276 00:14:03,120 --> 00:14:05,160 Speaker 1: you need to honor that and just say no worries 277 00:14:05,240 --> 00:14:08,280 Speaker 1: and like hand out those refunds. But yeah, you just 278 00:14:08,320 --> 00:14:10,480 Speaker 1: have to be willing for things to take away longer 279 00:14:10,520 --> 00:14:18,320 Speaker 1: than your thought. The next surprising fun fact about the 280 00:14:18,360 --> 00:14:21,640 Speaker 1: fashion industry is that there is no standard when it 281 00:14:21,680 --> 00:14:27,520 Speaker 1: comes to sizing. Sander's just dropped his mic. There's no 282 00:14:28,040 --> 00:14:31,520 Speaker 1: standard in the industry when it comes to sizing and 283 00:14:31,600 --> 00:14:35,800 Speaker 1: size grading, and that's why when you shop with all 284 00:14:35,840 --> 00:14:39,040 Speaker 1: different places, the sizing is going to be different. That's 285 00:14:39,080 --> 00:14:41,840 Speaker 1: why you'll be a twelve at Fate and a ten 286 00:14:41,960 --> 00:14:47,120 Speaker 1: at Kmart and an eight in one thing. There's no standard, 287 00:14:47,320 --> 00:14:50,920 Speaker 1: and I wish there was because that would make life easier, 288 00:14:51,320 --> 00:14:54,040 Speaker 1: not only for all of US fashion brands, but also 289 00:14:54,160 --> 00:14:57,240 Speaker 1: for consumers, because then you would know, Okay, I'm a 290 00:14:57,320 --> 00:14:59,680 Speaker 1: size sixteen everywhere. 291 00:14:59,280 --> 00:15:02,120 Speaker 2: But they've said up the system for you to think 292 00:15:02,280 --> 00:15:05,080 Speaker 2: that that it is standard sizing, and it's so annoying 293 00:15:05,240 --> 00:15:06,800 Speaker 2: if I go in to buy a pair of pants 294 00:15:06,840 --> 00:15:10,080 Speaker 2: and I'm usually like a size thirty to thirty two 295 00:15:10,120 --> 00:15:13,840 Speaker 2: depending on my weight, and then all of a sudden, 296 00:15:14,280 --> 00:15:16,520 Speaker 2: I'm going, okay, well both of these are too big, 297 00:15:16,520 --> 00:15:19,720 Speaker 2: and I'm fitting into a twenty eight. Like it's so frustrated. 298 00:15:19,800 --> 00:15:22,600 Speaker 1: I will say, though, I do like how men's sizing 299 00:15:22,880 --> 00:15:25,200 Speaker 1: is like done by the inches. 300 00:15:25,520 --> 00:15:28,520 Speaker 2: Wait, is women's not done the same? No? 301 00:15:28,880 --> 00:15:31,520 Speaker 1: Wait, size twelve pants. 302 00:15:31,280 --> 00:15:32,800 Speaker 2: What does that mean? What's a twelve means? 303 00:15:32,840 --> 00:15:35,680 Speaker 1: It doesn't mean anything. It's just six eight, ten, twelve, fourteen, 304 00:15:35,760 --> 00:15:36,240 Speaker 1: sixteen eight. 305 00:15:36,400 --> 00:15:38,760 Speaker 2: So there's no like measurements thirty eight. 306 00:15:39,080 --> 00:15:41,640 Speaker 1: No, there's no like whereas men's people. 307 00:15:41,680 --> 00:15:42,680 Speaker 2: That's crazy. 308 00:15:42,840 --> 00:15:45,040 Speaker 1: Men's pants make a lot more sense because you know, 309 00:15:45,120 --> 00:15:48,440 Speaker 1: twenty eight is twenty eight inches and thirty yeah, thirty inches, 310 00:15:48,920 --> 00:15:51,000 Speaker 1: but women's is just these made up numbers. 311 00:15:51,160 --> 00:15:54,120 Speaker 2: No, that's crazy. I never knew that. 312 00:15:54,760 --> 00:15:58,440 Speaker 1: And then what's even crazier is like internationally the sizing 313 00:15:58,520 --> 00:16:01,240 Speaker 1: is different. So like I'm it's well in Australia, but 314 00:16:01,280 --> 00:16:04,080 Speaker 1: then in the US, I think I'm eight or something. 315 00:16:04,360 --> 00:16:05,720 Speaker 2: How do you buy online? 316 00:16:06,000 --> 00:16:08,240 Speaker 1: Then you have a sized chart that with like an 317 00:16:08,280 --> 00:16:12,720 Speaker 1: international conversion. Like the whole thing is just so complicated, 318 00:16:13,240 --> 00:16:17,120 Speaker 1: and I wish that there was like a global size 319 00:16:17,160 --> 00:16:21,760 Speaker 1: guide that all brands follow so every fit is exactly 320 00:16:21,760 --> 00:16:22,080 Speaker 1: the same. 321 00:16:22,120 --> 00:16:23,800 Speaker 2: I mean, I guess, yeah, at least we have like 322 00:16:24,320 --> 00:16:28,120 Speaker 2: around about inches we can go by, but like, also 323 00:16:28,320 --> 00:16:30,320 Speaker 2: that's not always correct. Even that can be Yeah, yeah, 324 00:16:30,960 --> 00:16:33,240 Speaker 2: I'll try in different pants or different shirts and they'll 325 00:16:33,280 --> 00:16:37,000 Speaker 2: be completely a different fit on me, even though that 326 00:16:37,280 --> 00:16:40,000 Speaker 2: they're all like size thirty inches. Yeah, that's wrong. 327 00:16:40,040 --> 00:16:44,280 Speaker 1: There's no there's no standard and that's why there's so 328 00:16:44,360 --> 00:16:49,120 Speaker 1: much consumer confusion around sizing, because you know, I'll go 329 00:16:49,240 --> 00:16:51,920 Speaker 1: somewhere in a size fourteen jeens won't even go past 330 00:16:51,960 --> 00:16:54,600 Speaker 1: my bum, but then in another pair of jeens somewhere else, 331 00:16:54,640 --> 00:16:58,080 Speaker 1: I'll be a size ten. It's because there is no standard, 332 00:16:58,440 --> 00:17:01,040 Speaker 1: so every brand is quite litch just making up their 333 00:17:01,080 --> 00:17:01,840 Speaker 1: own sizing. 334 00:17:01,960 --> 00:17:04,560 Speaker 2: Do you think they could do you think there will 335 00:17:04,600 --> 00:17:08,240 Speaker 2: ever be a moment where they do that, where they 336 00:17:08,320 --> 00:17:09,240 Speaker 2: wear every kind. 337 00:17:09,160 --> 00:17:11,080 Speaker 1: Of good, But I don't know who would be the 338 00:17:11,080 --> 00:17:13,480 Speaker 1: one to say, you know what I mean? Like who, 339 00:17:13,520 --> 00:17:14,040 Speaker 1: There's no. 340 00:17:14,480 --> 00:17:18,399 Speaker 2: I guess It's a way also for brands to garner 341 00:17:18,520 --> 00:17:22,920 Speaker 2: some kind of loyalty from consumers because they know what 342 00:17:23,280 --> 00:17:25,280 Speaker 2: these sizes are and how they will fit them from 343 00:17:25,359 --> 00:17:26,520 Speaker 2: this brand, ye know what I mean. 344 00:17:26,800 --> 00:17:28,879 Speaker 1: The tough thing with it as well, is like one 345 00:17:28,960 --> 00:17:32,240 Speaker 1: of the most common questions that we get every day 346 00:17:32,280 --> 00:17:35,760 Speaker 1: in our faithbook group, in our emails on our hotline 347 00:17:36,680 --> 00:17:40,000 Speaker 1: is what size do you think I would be? People 348 00:17:40,000 --> 00:17:42,080 Speaker 1: will get in touch with us and say I wear 349 00:17:42,600 --> 00:17:46,640 Speaker 1: this size in big W, I'm this size in Target, 350 00:17:47,160 --> 00:17:49,960 Speaker 1: And you know, those numbers can really vary, like what 351 00:17:50,040 --> 00:17:52,679 Speaker 1: fate size do you think I will be? And the 352 00:17:52,760 --> 00:17:56,719 Speaker 1: hardest thing is sizing and what you feel comfortable in 353 00:17:57,040 --> 00:18:02,200 Speaker 1: is completely subjective because you could have two people that are, 354 00:18:02,600 --> 00:18:05,320 Speaker 1: let's say, the exact same body shape and size, but 355 00:18:05,400 --> 00:18:09,080 Speaker 1: they could both opt to wear completely different sizes because 356 00:18:09,119 --> 00:18:10,720 Speaker 1: at the end of the day, it's what you feel 357 00:18:10,720 --> 00:18:14,040 Speaker 1: comfortable in. Some people love a really firm figure hugging fit, 358 00:18:14,080 --> 00:18:18,119 Speaker 1: whereas some people would rather size up two sizes so 359 00:18:18,160 --> 00:18:20,800 Speaker 1: that it's like super loose and comfortable. So one thing 360 00:18:20,840 --> 00:18:24,000 Speaker 1: that we can't do via email at FATE is make 361 00:18:24,040 --> 00:18:27,480 Speaker 1: a sizing suggestion because we don't want to be liable 362 00:18:27,520 --> 00:18:30,840 Speaker 1: for making the wrong recommendation having someone go, well, you 363 00:18:31,000 --> 00:18:33,480 Speaker 1: said that I would be this size, and it's like, 364 00:18:33,480 --> 00:18:36,119 Speaker 1: without seeing you in person, without having you come into. 365 00:18:35,960 --> 00:18:40,000 Speaker 2: One of our stores, spitballs into almost like a heat he. 366 00:18:40,040 --> 00:18:43,119 Speaker 1: Said, shit, yeah, it's one of the hardest things. And 367 00:18:43,200 --> 00:18:46,560 Speaker 1: also we could make a suggestion to be like, well, 368 00:18:46,560 --> 00:18:48,239 Speaker 1: if you're in between that size and that size, it 369 00:18:48,280 --> 00:18:51,280 Speaker 1: sounds like you might like this size and it could 370 00:18:51,280 --> 00:18:54,480 Speaker 1: fit them, but they might not feel comfortable in that size, 371 00:18:54,520 --> 00:18:57,119 Speaker 1: you know, because it all comes down to how you feel. 372 00:18:57,520 --> 00:19:00,960 Speaker 1: And thing, one massive thing that I've blown learnt from 373 00:19:01,000 --> 00:19:04,000 Speaker 1: working in fashion for all of these years is it's 374 00:19:04,040 --> 00:19:08,480 Speaker 1: actually really sad how fixated society has made us feel 375 00:19:08,600 --> 00:19:12,280 Speaker 1: about the size on our clothing. It is a number 376 00:19:12,480 --> 00:19:15,520 Speaker 1: on a tag on the inside of a piece of fabric, 377 00:19:16,040 --> 00:19:19,000 Speaker 1: and you know, like, and I. 378 00:19:18,880 --> 00:19:22,320 Speaker 2: Get it should be about how you feel in those clothes. 379 00:19:21,800 --> 00:19:24,800 Speaker 1: Material that is wrapping around your body, and it should 380 00:19:24,840 --> 00:19:28,399 Speaker 1: be just whatever you feel comfortable in. Like personally, for me, 381 00:19:28,720 --> 00:19:31,040 Speaker 1: I couldn't give a crap what the number says, Like 382 00:19:31,080 --> 00:19:33,320 Speaker 1: if I go to some store and I'm going to 383 00:19:33,560 --> 00:19:36,000 Speaker 1: have to buy a drastically different size to what I 384 00:19:36,040 --> 00:19:38,959 Speaker 1: wear in my fate clothes, I've learned to just not 385 00:19:39,000 --> 00:19:42,520 Speaker 1: give a shit that way too. But like society and 386 00:19:42,760 --> 00:19:45,600 Speaker 1: diet culture and all the shit that we grew up with, 387 00:19:46,040 --> 00:19:48,560 Speaker 1: it really has affected a lot of people. And if 388 00:19:48,560 --> 00:19:51,360 Speaker 1: they have to steer away from the size that they 389 00:19:51,400 --> 00:19:54,399 Speaker 1: are I guess used to wearing, it can be like 390 00:19:54,480 --> 00:19:56,240 Speaker 1: a really big deal for some people. 391 00:19:56,480 --> 00:20:00,440 Speaker 2: Yeah, when I was younger, I used to always I'm 392 00:20:00,440 --> 00:20:04,200 Speaker 2: always I'm smaller in frame than most men, just naturally. 393 00:20:04,760 --> 00:20:06,600 Speaker 2: And it's only been the last few years where I've 394 00:20:06,640 --> 00:20:11,800 Speaker 2: kind of bulked up since COVID. But when I was younger, 395 00:20:11,880 --> 00:20:14,119 Speaker 2: I used to feel really insecure because I used to 396 00:20:14,119 --> 00:20:16,239 Speaker 2: be like a size twenty six pants, and I used 397 00:20:16,280 --> 00:20:21,040 Speaker 2: to feel almost like inferior because they were in like 398 00:20:21,080 --> 00:20:23,480 Speaker 2: a size thirty four, and I felt like I was 399 00:20:23,600 --> 00:20:26,560 Speaker 2: almost less of a man because they wore this smaller size. 400 00:20:27,280 --> 00:20:30,199 Speaker 2: And I haven't thought about this in years, but it 401 00:20:30,280 --> 00:20:32,399 Speaker 2: really did like play with my head, like it was 402 00:20:32,400 --> 00:20:33,840 Speaker 2: almost like a shame spiral. 403 00:20:33,920 --> 00:20:36,680 Speaker 1: Oh, there's so much to it, and I'm sure there's 404 00:20:36,720 --> 00:20:40,440 Speaker 1: a lot of psychology behind sizing, and I can speak 405 00:20:40,480 --> 00:20:44,200 Speaker 1: from our experience, like we've had people coming at us 406 00:20:44,240 --> 00:20:47,600 Speaker 1: like raging that you know, they might have another pair 407 00:20:47,640 --> 00:20:50,000 Speaker 1: of genes from another brand that they were in a 408 00:20:50,080 --> 00:20:53,639 Speaker 1: size eighteen, but they try the Fate eighteen on and 409 00:20:53,680 --> 00:20:57,000 Speaker 1: they're like, you know, going ballistic at us that it 410 00:20:57,040 --> 00:20:59,080 Speaker 1: doesn't fit them and they've had to go up one 411 00:20:59,160 --> 00:21:03,720 Speaker 1: size because that number can weigh so heavily, like especially 412 00:21:03,760 --> 00:21:07,680 Speaker 1: women on our minds that we're having to purchase another size, 413 00:21:07,680 --> 00:21:10,239 Speaker 1: and I really hate that, Like I wish sizing was 414 00:21:10,240 --> 00:21:14,199 Speaker 1: like apple banana orange, like you know, because it's just 415 00:21:15,320 --> 00:21:19,879 Speaker 1: ingrained in society that like big is or can be 416 00:21:20,119 --> 00:21:21,080 Speaker 1: like bad. 417 00:21:20,840 --> 00:21:24,320 Speaker 2: If you know what I mean, or in my case better. Yeah, 418 00:21:24,560 --> 00:21:27,800 Speaker 2: you've felt so differently psychology behind. 419 00:21:27,560 --> 00:21:30,679 Speaker 1: Them, whereas you know, it's really just opened my eyes. 420 00:21:30,680 --> 00:21:33,240 Speaker 1: And I've spoken with so many customers and people over 421 00:21:33,280 --> 00:21:36,480 Speaker 1: the years, like and even my friend Wade who just 422 00:21:36,520 --> 00:21:38,359 Speaker 1: did our model search with us, like he wears a 423 00:21:38,400 --> 00:21:41,080 Speaker 1: lot of our clothes and he was posting in our 424 00:21:41,280 --> 00:21:43,640 Speaker 1: Fate Society Facebook group his outfit every day and he's 425 00:21:43,640 --> 00:21:46,600 Speaker 1: wearing our Fate Women's clothes, and someone commented saying, like, 426 00:21:46,640 --> 00:21:49,359 Speaker 1: I didn't realize Fate was doing men's clothes, and Wade 427 00:21:49,440 --> 00:21:52,160 Speaker 1: commented back, saying, clothing is just a piece of fabric, 428 00:21:52,680 --> 00:21:56,080 Speaker 1: Like it doesn't have to be a men's range for 429 00:21:56,200 --> 00:21:58,679 Speaker 1: me to wear it. And I feel very much the 430 00:21:58,680 --> 00:21:59,800 Speaker 1: same about sizing. 431 00:22:00,040 --> 00:22:04,439 Speaker 2: I've bought women's clothes, yeah, and I've worn them as 432 00:22:04,680 --> 00:22:08,359 Speaker 2: women's clothes, But then I've also worn pieces that I 433 00:22:08,440 --> 00:22:10,840 Speaker 2: legitimately just liked and I think look great at me, 434 00:22:11,480 --> 00:22:14,199 Speaker 2: and not that it reflects any sort of gender. I 435 00:22:14,240 --> 00:22:15,439 Speaker 2: just loved how it looked. 436 00:22:15,960 --> 00:22:19,439 Speaker 1: And I think there's so much to it when it 437 00:22:19,480 --> 00:22:23,040 Speaker 1: comes to sizing, and I think it all comes back 438 00:22:23,080 --> 00:22:26,440 Speaker 1: to their being no standard, especially for women's clothing. There 439 00:22:26,560 --> 00:22:29,399 Speaker 1: is no standard, and we will experience a lot of 440 00:22:29,400 --> 00:22:31,359 Speaker 1: people saying, but I wear this in this brand and 441 00:22:31,400 --> 00:22:34,720 Speaker 1: that in that brand, and it creates so much confusion, 442 00:22:35,040 --> 00:22:39,639 Speaker 1: and I think it can create, you know, issues for 443 00:22:39,760 --> 00:22:42,680 Speaker 1: people because they're feeling all these different types of way 444 00:22:42,680 --> 00:22:44,919 Speaker 1: about their body and size. But at the end of 445 00:22:44,920 --> 00:22:47,960 Speaker 1: the day, I think it's just so important that we 446 00:22:48,040 --> 00:22:50,760 Speaker 1: focus on just putting a piece of clothing on and 447 00:22:50,800 --> 00:22:54,000 Speaker 1: having it fit us and we feel comfortable rather than 448 00:22:54,080 --> 00:22:58,000 Speaker 1: fixating on the number. But that becomes such a gray area, 449 00:22:58,680 --> 00:23:02,400 Speaker 1: especially for people who have been excluded from fashion. It's 450 00:23:02,480 --> 00:23:05,360 Speaker 1: really interesting. But there's a fun fact for you all. 451 00:23:05,400 --> 00:23:08,000 Speaker 1: There is no standard. I wish there was, but I 452 00:23:08,080 --> 00:23:12,000 Speaker 1: don't know who would be responsible for governing that. But 453 00:23:12,080 --> 00:23:17,439 Speaker 1: it would make everyone's I guess, shopping experiences easier if 454 00:23:17,560 --> 00:23:22,320 Speaker 1: globally every single size twelve was the same. But it's 455 00:23:22,440 --> 00:23:25,240 Speaker 1: not regulated. There is no standard, and that's why you 456 00:23:25,280 --> 00:23:28,919 Speaker 1: will notice such a variation between each brand that you 457 00:23:28,960 --> 00:23:31,920 Speaker 1: shop with, because there's no standard for anyone to follow, 458 00:23:31,960 --> 00:23:35,440 Speaker 1: and everyone's out here just making shit up as they go. 459 00:23:39,119 --> 00:23:41,840 Speaker 1: The next fun fact is it's impossible to have something 460 00:23:41,880 --> 00:23:45,119 Speaker 1: permanently in stock. Weirdly enough, I think a lot of 461 00:23:45,119 --> 00:23:49,160 Speaker 1: people don't understand this, especially if you are a business 462 00:23:49,200 --> 00:23:52,960 Speaker 1: and you have something that is super popular and it 463 00:23:53,119 --> 00:23:57,200 Speaker 1: sells out every time you launch it. I'm sure if 464 00:23:57,240 --> 00:24:00,439 Speaker 1: you close your eyes and think about brands that you know, 465 00:24:00,520 --> 00:24:03,359 Speaker 1: there are brands that are known to never have things 466 00:24:03,400 --> 00:24:06,800 Speaker 1: in stock and when it comes to fate. We have 467 00:24:06,920 --> 00:24:10,080 Speaker 1: some items that we really struggle to keep in stock, 468 00:24:11,080 --> 00:24:13,919 Speaker 1: just for example, like our Downtown pants. They're are like 469 00:24:14,440 --> 00:24:17,960 Speaker 1: dressy but casual like work pants that I absolutely live in. 470 00:24:18,240 --> 00:24:20,680 Speaker 1: They're one of our items that no matter how many 471 00:24:20,680 --> 00:24:24,080 Speaker 1: times we bring it back, it sells out every single time, 472 00:24:24,280 --> 00:24:27,600 Speaker 1: even though our stock numbers get bigger and bigger and bigger. 473 00:24:27,880 --> 00:24:30,320 Speaker 1: And I've had people say to me over the years, 474 00:24:30,320 --> 00:24:33,000 Speaker 1: like I understand when people get super frustrated when things 475 00:24:33,000 --> 00:24:35,000 Speaker 1: are sold out, especially if you really want it, It is 476 00:24:35,080 --> 00:24:37,760 Speaker 1: really disheartening. But I've had people say to me, why 477 00:24:37,800 --> 00:24:41,080 Speaker 1: don't you just keep it in stock, and like you'd 478 00:24:41,080 --> 00:24:45,280 Speaker 1: be surprised how many people have that mentality. But it's 479 00:24:45,440 --> 00:24:50,480 Speaker 1: physically impossible to have something in stock forever unless it's 480 00:24:50,520 --> 00:24:53,280 Speaker 1: something that's not selling. But if you've got a super 481 00:24:53,320 --> 00:24:57,400 Speaker 1: popular item, it's going to sell out and you can't 482 00:24:57,480 --> 00:25:01,800 Speaker 1: really keep it completely in stock all times. But it 483 00:25:01,920 --> 00:25:06,120 Speaker 1: is our job to be able to identify what pieces 484 00:25:06,200 --> 00:25:09,320 Speaker 1: are super fast sellers and make predictions of when our 485 00:25:09,359 --> 00:25:11,520 Speaker 1: stock is going to sell out. And again this goes 486 00:25:11,560 --> 00:25:13,640 Speaker 1: back to like what I first spoke about, how long 487 00:25:13,680 --> 00:25:16,959 Speaker 1: it takes to get something made. You know, when you're 488 00:25:17,000 --> 00:25:19,919 Speaker 1: launching something for the first time, you can't predict if 489 00:25:19,920 --> 00:25:21,920 Speaker 1: it's going to sell out straight away or if it's 490 00:25:21,920 --> 00:25:24,080 Speaker 1: going to take five months to sell out, like you 491 00:25:24,080 --> 00:25:26,600 Speaker 1: don't know, but if it's going to sell out super fast, 492 00:25:26,720 --> 00:25:29,800 Speaker 1: you can't get that item back tomorrow. You then have 493 00:25:29,880 --> 00:25:32,440 Speaker 1: to go through that whole like ten plus week process, 494 00:25:32,720 --> 00:25:35,119 Speaker 1: and you're just constantly trying to play catch up of 495 00:25:35,160 --> 00:25:37,120 Speaker 1: getting this item back in stock. But then if it's 496 00:25:37,400 --> 00:25:40,199 Speaker 1: super popular, then it'll sell out again, and you're just 497 00:25:40,240 --> 00:25:43,320 Speaker 1: in this constant yo yo of trying to keep this 498 00:25:43,440 --> 00:25:47,080 Speaker 1: item in stock. But it's physically impossible. Because everything is 499 00:25:47,200 --> 00:25:51,119 Speaker 1: made and made by hand, it's impossible to keep something 500 00:25:51,119 --> 00:25:52,680 Speaker 1: in stock. The only thing that you could probably keep 501 00:25:52,680 --> 00:25:55,560 Speaker 1: in stock permanently is a digital product. But when it 502 00:25:55,600 --> 00:25:58,399 Speaker 1: comes to a physical product, it's impossible for us to 503 00:25:58,440 --> 00:26:01,560 Speaker 1: always have it in stock. But I wish consumers would 504 00:26:01,560 --> 00:26:04,200 Speaker 1: know it's in our best interest to always bring back 505 00:26:04,240 --> 00:26:09,480 Speaker 1: our best sellers. That's how any business works. And for example, 506 00:26:09,560 --> 00:26:12,440 Speaker 1: our Downtown pants are restocking well this week, but I 507 00:26:12,440 --> 00:26:14,800 Speaker 1: think this episode's not coming out till next but they're 508 00:26:14,800 --> 00:26:16,640 Speaker 1: one of our items that we can just never keep 509 00:26:16,760 --> 00:26:19,399 Speaker 1: on the shelves. We sell out and then we're like, 510 00:26:19,400 --> 00:26:22,280 Speaker 1: all right, let's order thousands more again than last time. 511 00:26:22,359 --> 00:26:24,840 Speaker 1: And then we restock it again, boom gone. It's just 512 00:26:25,600 --> 00:26:28,919 Speaker 1: it's so hard to keep up and it's impossible to 513 00:26:29,760 --> 00:26:32,600 Speaker 1: keep something in stock forever. I wish because that would 514 00:26:32,640 --> 00:26:34,960 Speaker 1: make my life a whole lot easier. But every time 515 00:26:34,960 --> 00:26:36,920 Speaker 1: we place an order of something, we have to order 516 00:26:36,920 --> 00:26:39,159 Speaker 1: a certain amount. We've got to put that in our warehouse, 517 00:26:39,440 --> 00:26:42,920 Speaker 1: and it's just impossible to have an endless supply of something. 518 00:26:42,960 --> 00:26:46,879 Speaker 1: But that would be amazing if we could. The next 519 00:26:46,880 --> 00:26:51,160 Speaker 1: thing is minimum order quantities and someone wanting one size 520 00:26:51,280 --> 00:26:54,520 Speaker 1: that is sold out. So speaking of things being sold 521 00:26:54,560 --> 00:26:57,439 Speaker 1: out again, let's say, for example, you go onto the 522 00:26:57,440 --> 00:27:00,160 Speaker 1: Fate website and you're after a size eight in our 523 00:27:00,200 --> 00:27:04,879 Speaker 1: Downtown pants in black, and size eight is the only 524 00:27:04,960 --> 00:27:07,480 Speaker 1: size that's sold out. You're like, bummer, Like, the one 525 00:27:07,520 --> 00:27:09,719 Speaker 1: size that I want is gone, but every other size 526 00:27:09,760 --> 00:27:13,680 Speaker 1: is there. We will then have someone email us and say, hey, 527 00:27:14,520 --> 00:27:17,480 Speaker 1: when are you restocking the size eight in the Downtown 528 00:27:17,560 --> 00:27:19,920 Speaker 1: pants in black? And my answer to that is, I'm 529 00:27:19,960 --> 00:27:22,600 Speaker 1: not going to restock them until all or most of 530 00:27:22,640 --> 00:27:25,680 Speaker 1: those sizes are gone. And the reason for that is 531 00:27:25,960 --> 00:27:29,360 Speaker 1: when you're manufacturing anything, there's going to be something called 532 00:27:29,359 --> 00:27:34,640 Speaker 1: an MOQ, which is your minimum order quantity. Now, let's 533 00:27:34,640 --> 00:27:37,520 Speaker 1: say we've got every single size in stock except for 534 00:27:37,600 --> 00:27:40,439 Speaker 1: size eight. I'm not going to go and do a 535 00:27:40,480 --> 00:27:45,440 Speaker 1: whole production run just for size eight because I wouldn't 536 00:27:45,440 --> 00:27:48,920 Speaker 1: sell them. I wouldn't sell them. I need to do 537 00:27:49,119 --> 00:27:52,840 Speaker 1: a whole production run of every single size to make 538 00:27:52,880 --> 00:27:56,760 Speaker 1: it worth it. And depending on your manufacturer and how 539 00:27:56,800 --> 00:28:00,920 Speaker 1: they run their business and your relationship with them really speaking, 540 00:28:01,480 --> 00:28:05,160 Speaker 1: and again it depends. But usually your minimum for anything 541 00:28:05,400 --> 00:28:10,520 Speaker 1: is one hundred units. But if you're making sizes like 542 00:28:10,600 --> 00:28:12,520 Speaker 1: we do at Fate, the minimum is going to be 543 00:28:12,560 --> 00:28:15,080 Speaker 1: a lot higher because if you actually spread out one 544 00:28:15,160 --> 00:28:18,359 Speaker 1: hundred units over sizes six to twenty six, you're actually 545 00:28:18,359 --> 00:28:20,720 Speaker 1: not getting many of each size. So for us, the 546 00:28:20,760 --> 00:28:23,600 Speaker 1: minimum is a lot higher than one hundred. And let's say, 547 00:28:23,600 --> 00:28:27,119 Speaker 1: for example, our Downtown pants in Black, we have all 548 00:28:27,160 --> 00:28:30,040 Speaker 1: sizes in stock, but size eight sells out. I'm not 549 00:28:30,080 --> 00:28:32,359 Speaker 1: going to go on order two hundred units of just 550 00:28:32,480 --> 00:28:35,120 Speaker 1: size eight when I've got all my other sizes there. 551 00:28:36,000 --> 00:28:40,240 Speaker 1: So that's just like another fun little fact, and I 552 00:28:40,360 --> 00:28:44,080 Speaker 1: wouldn't be getting an item back unless all sizes are 553 00:28:44,160 --> 00:28:47,120 Speaker 1: kind of getting low or getting close to selling out, 554 00:28:47,160 --> 00:28:50,760 Speaker 1: because it's not worth the investment of putting a production 555 00:28:50,840 --> 00:28:53,200 Speaker 1: run in just for one size. And again, I just 556 00:28:53,200 --> 00:28:55,880 Speaker 1: think that's something that people don't think about. They see 557 00:28:55,880 --> 00:28:57,800 Speaker 1: the one size sold out and they say, hey, when's 558 00:28:57,840 --> 00:29:00,640 Speaker 1: that size coming back? And to that, I say, that 559 00:29:00,720 --> 00:29:02,720 Speaker 1: size is coming back when the rest of the sizes 560 00:29:02,720 --> 00:29:04,760 Speaker 1: are gone, and I'm going to get them all back again, 561 00:29:04,800 --> 00:29:07,480 Speaker 1: because it's just not worth the investment doing a production 562 00:29:07,600 --> 00:29:15,720 Speaker 1: run for one size. The next surprising fact, which I 563 00:29:15,800 --> 00:29:19,480 Speaker 1: know we've already touched on, is just how much freight 564 00:29:19,720 --> 00:29:24,840 Speaker 1: and shipping costs. And man, oh man has shipping and 565 00:29:24,920 --> 00:29:30,040 Speaker 1: freight gone up over the years now. Businesses that have 566 00:29:30,160 --> 00:29:34,320 Speaker 1: made this extremely hard for smaller businesses over the years 567 00:29:34,720 --> 00:29:37,840 Speaker 1: are the companies that offer free shipping on basically every 568 00:29:37,880 --> 00:29:42,280 Speaker 1: single order. So like your Amazons, your Iconic, like all 569 00:29:42,320 --> 00:29:46,360 Speaker 1: those huge companies that basically offer free shipping on everything 570 00:29:46,520 --> 00:29:52,040 Speaker 1: and free returns. Those huge conglomerates make it really hard, 571 00:29:52,160 --> 00:29:56,440 Speaker 1: especially for smaller businesses to compete with that because again 572 00:29:56,640 --> 00:29:59,960 Speaker 1: I think a lot of consumers don't think, and look, 573 00:30:00,120 --> 00:30:03,000 Speaker 1: most people probably do, but when a company is offering 574 00:30:03,120 --> 00:30:07,520 Speaker 1: free shipping, it isn't free. The company pays for the shipping. 575 00:30:07,880 --> 00:30:10,400 Speaker 2: Also, a lot of the time, these memo companies have 576 00:30:10,640 --> 00:30:15,400 Speaker 2: deals with the shipping grovit, so they're getting massive discounts 577 00:30:15,400 --> 00:30:18,840 Speaker 2: which smaller businesses don't actually get a chance to have. 578 00:30:19,040 --> 00:30:21,360 Speaker 1: Yeah, and that's like a really tough thing that I 579 00:30:21,600 --> 00:30:25,280 Speaker 1: learned when I was starting out fate. When you're signing 580 00:30:25,360 --> 00:30:29,200 Speaker 1: up to ship parcels with anyone, like any freight company, 581 00:30:29,560 --> 00:30:33,280 Speaker 1: the more parcels that you send, the slightly cheaper your 582 00:30:33,320 --> 00:30:37,400 Speaker 1: shipping will become. And that is so tough, especially when 583 00:30:37,440 --> 00:30:39,560 Speaker 1: people are just starting out. When you're just starting out, 584 00:30:39,640 --> 00:30:42,080 Speaker 1: maybe you're sending out one or two parcels a week, 585 00:30:42,400 --> 00:30:44,760 Speaker 1: your shipping is going to cost way more than all 586 00:30:44,760 --> 00:30:47,280 Speaker 1: the other businesses that are sending out more. And I 587 00:30:47,320 --> 00:30:50,000 Speaker 1: get that makes sense because you know, if you're sending 588 00:30:50,000 --> 00:30:52,880 Speaker 1: out more and more parcels, you're bringing that shipping provider 589 00:30:53,200 --> 00:30:55,640 Speaker 1: more business, so they're gonna give you a little discount. 590 00:30:55,920 --> 00:31:00,680 Speaker 1: But it is really really tough. And our ship rates, 591 00:31:00,720 --> 00:31:03,920 Speaker 1: and like all things inflation, our shipping rates have gone 592 00:31:04,600 --> 00:31:06,640 Speaker 1: like up and up and up over the years, like 593 00:31:06,840 --> 00:31:08,920 Speaker 1: our pricing has gone up and up and up, like 594 00:31:09,040 --> 00:31:13,160 Speaker 1: from what we pay and right now we offer free 595 00:31:13,160 --> 00:31:16,440 Speaker 1: shipping on orders in Australia over one hundred and fifty dollars, 596 00:31:16,840 --> 00:31:19,240 Speaker 1: and we've had to creep that price up over the 597 00:31:19,320 --> 00:31:22,800 Speaker 1: years to keep up with how much our shipping costs 598 00:31:22,960 --> 00:31:26,240 Speaker 1: have gone up. And even when let's say a customer 599 00:31:26,320 --> 00:31:29,320 Speaker 1: buys a pair of genes and a top and then 600 00:31:29,320 --> 00:31:33,880 Speaker 1: they get their free shipping, even then, like we're obviously 601 00:31:33,920 --> 00:31:37,440 Speaker 1: covering the entire cost of the shipping. But let's say 602 00:31:37,480 --> 00:31:40,160 Speaker 1: they spend one hundred dollars and they don't get their 603 00:31:40,200 --> 00:31:41,960 Speaker 1: free shipping. And I can't remember off the top of 604 00:31:41,960 --> 00:31:44,680 Speaker 1: our head, I think we charge eight or nine dollars 605 00:31:44,680 --> 00:31:48,880 Speaker 1: for standard shipping. We are still absorbing a percentage of 606 00:31:48,920 --> 00:31:51,760 Speaker 1: that shipping cost. So when you're shopping on a website 607 00:31:52,560 --> 00:31:55,320 Speaker 1: and they charge you seven dollars or eight dollars or 608 00:31:55,400 --> 00:31:59,000 Speaker 1: nine dollars for standard shipping, the business is still probably 609 00:31:59,080 --> 00:32:02,880 Speaker 1: paying another six on top of that, Like it's not 610 00:32:03,120 --> 00:32:06,080 Speaker 1: costing us five dollars to ship your parcel, and then 611 00:32:06,120 --> 00:32:09,800 Speaker 1: we're pocketing the extra three dollars that we've charged you, Like, 612 00:32:09,880 --> 00:32:13,760 Speaker 1: we still make up the difference. So even when a 613 00:32:13,800 --> 00:32:17,200 Speaker 1: company or a small business is charging their customers for freight, 614 00:32:17,640 --> 00:32:20,000 Speaker 1: the business is still absorbing a bit of the cost. 615 00:32:20,080 --> 00:32:23,280 Speaker 1: And I think that's just another thing that people don't 616 00:32:23,320 --> 00:32:25,760 Speaker 1: think about. They're like, oh, why can't I have free shipping, 617 00:32:25,800 --> 00:32:28,280 Speaker 1: you know, because like there's just so much free shipping 618 00:32:28,440 --> 00:32:31,719 Speaker 1: with all these huge companies. But even when you are 619 00:32:31,840 --> 00:32:35,640 Speaker 1: ordering from a smaller business and they might charge you seven, eight, nine, 620 00:32:35,840 --> 00:32:39,880 Speaker 1: ten dollars for shipping, they're still paying for shipping on 621 00:32:40,040 --> 00:32:43,360 Speaker 1: top of that. And that is something that I have 622 00:32:43,480 --> 00:32:46,200 Speaker 1: obviously had my eyes open to ever since we started 623 00:32:46,240 --> 00:32:49,640 Speaker 1: FADE And I'm the kind of person now where like 624 00:32:49,800 --> 00:32:52,640 Speaker 1: everyone's different, but when it comes to me ordering on 625 00:32:52,680 --> 00:32:55,560 Speaker 1: a website and the company charging me shipping, I just 626 00:32:55,640 --> 00:32:58,719 Speaker 1: don't bat an eyelid anymore. Like if I see them 627 00:32:58,800 --> 00:33:01,600 Speaker 1: charging me seven dollars for standard shipping, I pay that, 628 00:33:01,720 --> 00:33:05,320 Speaker 1: and I fully am on board with paying that because 629 00:33:05,360 --> 00:33:09,640 Speaker 1: I know that they are still paying and absorbing the 630 00:33:09,680 --> 00:33:11,840 Speaker 1: rest of the cost. Like I would never be like, 631 00:33:11,880 --> 00:33:15,600 Speaker 1: but Amazon does free shipping, and you know because I 632 00:33:15,800 --> 00:33:18,040 Speaker 1: just I've seen the back end and I know how 633 00:33:18,080 --> 00:33:21,640 Speaker 1: expensive it is. And on this fact as well, same 634 00:33:21,720 --> 00:33:25,720 Speaker 1: goes shipping. When you're bringing stuff into the country anything, 635 00:33:25,800 --> 00:33:30,120 Speaker 1: Let's say you're getting packaging made overseas, your stickers like 636 00:33:30,240 --> 00:33:34,160 Speaker 1: whatever your in store shopping bags, the freight to get 637 00:33:34,200 --> 00:33:37,720 Speaker 1: stuff like into the country and to your warehouse, and 638 00:33:37,800 --> 00:33:40,360 Speaker 1: again like when something arrives at the port, then you've 639 00:33:40,400 --> 00:33:42,400 Speaker 1: got to arrange for all your stock to get to 640 00:33:42,440 --> 00:33:45,200 Speaker 1: your warehouse. So we have all of our stuff arrive 641 00:33:45,240 --> 00:33:46,960 Speaker 1: in Sydney and then we have to get it on 642 00:33:47,000 --> 00:33:50,920 Speaker 1: a truck to our warehouse. These are just massive costs 643 00:33:51,120 --> 00:33:54,120 Speaker 1: with freight and shipping that I guess I would never 644 00:33:54,160 --> 00:33:57,680 Speaker 1: think of had I never owned Fate. Now. Look, I 645 00:33:57,720 --> 00:34:00,960 Speaker 1: could do a million more facts and if you're interested 646 00:34:00,960 --> 00:34:03,880 Speaker 1: to hear more about the behind the scenes secrets of 647 00:34:03,920 --> 00:34:06,960 Speaker 1: the fashion industry, I can absolutely do a part two 648 00:34:07,280 --> 00:34:09,680 Speaker 1: of this pod, but I'm going to end with one 649 00:34:09,800 --> 00:34:13,200 Speaker 1: more and this one is I want to say kind 650 00:34:13,239 --> 00:34:15,080 Speaker 1: of niche to us at Fate, but I'm sure a 651 00:34:15,120 --> 00:34:18,160 Speaker 1: lot of other business owners out there will agree with 652 00:34:18,200 --> 00:34:21,840 Speaker 1: me on this one. It's so hard to know exactly 653 00:34:21,920 --> 00:34:27,240 Speaker 1: what your customers want and it's impossible to make everyone happy. Now. 654 00:34:27,280 --> 00:34:32,040 Speaker 1: Like I mentioned earlier, we communicate with our community all 655 00:34:32,080 --> 00:34:34,839 Speaker 1: the time through our social media and especially in our 656 00:34:34,880 --> 00:34:39,640 Speaker 1: Facebook group, but it always blows my mind at how 657 00:34:39,800 --> 00:34:46,800 Speaker 1: surprising customers can be For example, our customers have no 658 00:34:47,000 --> 00:34:49,600 Speaker 1: fear in telling us exactly what they want. If we 659 00:34:49,680 --> 00:34:52,360 Speaker 1: come out with something, we will have people say I 660 00:34:52,400 --> 00:34:55,719 Speaker 1: love that, but like, can we have it with this, 661 00:34:55,840 --> 00:34:57,640 Speaker 1: that and the other, and I'd like to see this 662 00:34:57,800 --> 00:35:00,880 Speaker 1: but with pockets. You know, like our communit not afraid 663 00:35:00,880 --> 00:35:04,200 Speaker 1: to tell us exactly what they want. And I just 664 00:35:04,239 --> 00:35:07,319 Speaker 1: feel like giving your customers exactly what they want is 665 00:35:07,400 --> 00:35:10,760 Speaker 1: just always a never ending battle, but you're never going 666 00:35:10,840 --> 00:35:14,680 Speaker 1: to win, and people just always surprise me. For example, 667 00:35:15,200 --> 00:35:18,399 Speaker 1: we have a lot of customers who want to have 668 00:35:18,600 --> 00:35:21,560 Speaker 1: maybe some more conservative items, Like we get asked a 669 00:35:21,600 --> 00:35:24,520 Speaker 1: lot for more sleeves rather than you know, tops that 670 00:35:24,560 --> 00:35:27,600 Speaker 1: are always showing your arms. And so I'll have this 671 00:35:27,680 --> 00:35:29,759 Speaker 1: mentality of like, all right, all right, we need to 672 00:35:29,840 --> 00:35:32,920 Speaker 1: make way more styles that cover the arms. You know, 673 00:35:33,080 --> 00:35:35,040 Speaker 1: a lot of people are insecure about their arms and 674 00:35:35,080 --> 00:35:37,080 Speaker 1: want to feel comfortable and kind of cover up a 675 00:35:37,080 --> 00:35:38,319 Speaker 1: little bit. So I'm like, all right, we need to 676 00:35:38,360 --> 00:35:41,480 Speaker 1: make more and more tops and dresses with sleeves. And 677 00:35:41,520 --> 00:35:44,359 Speaker 1: then I'll have that as my mentality of like, our 678 00:35:44,400 --> 00:35:46,919 Speaker 1: customers are wanting more sleeves. That's what I keep reading 679 00:35:46,960 --> 00:35:49,960 Speaker 1: in our faith society Facebook group. But then we will 680 00:35:50,000 --> 00:35:54,000 Speaker 1: release like a strapless top that literally doesn't even have 681 00:35:54,080 --> 00:35:57,320 Speaker 1: any straps, or like we release like a strapless dress. 682 00:35:57,920 --> 00:36:00,160 Speaker 1: And because my mentality for so long has been like, 683 00:36:00,200 --> 00:36:03,480 Speaker 1: our customers want sleeves, I'll think, Okay, this top isn't 684 00:36:03,480 --> 00:36:06,040 Speaker 1: going to sell as well because I know our customers 685 00:36:06,080 --> 00:36:09,120 Speaker 1: are wanting more sleeves, and then that strapless top will 686 00:36:09,239 --> 00:36:12,040 Speaker 1: fly off the shelves and everyone I want that, and 687 00:36:12,120 --> 00:36:14,799 Speaker 1: I'm like, I can't win with you people. I thought 688 00:36:14,800 --> 00:36:17,759 Speaker 1: you all wanted sleeves. So I've made this strapless top 689 00:36:17,800 --> 00:36:20,360 Speaker 1: for the people that want a strapless moment. But maybe 690 00:36:20,480 --> 00:36:24,120 Speaker 1: I went way less with our quantities because I thought, oh, 691 00:36:24,200 --> 00:36:27,120 Speaker 1: it's not for everyone, and then boom, like that will 692 00:36:27,160 --> 00:36:29,520 Speaker 1: become the best seller. And I just always say to 693 00:36:29,560 --> 00:36:32,560 Speaker 1: the girls at work, I can't pick it with our customers, 694 00:36:32,960 --> 00:36:37,000 Speaker 1: like they will always surprise me. And I'm sure every 695 00:36:37,040 --> 00:36:40,200 Speaker 1: business owner, maybe even if you're not in fashion, you 696 00:36:40,280 --> 00:36:42,400 Speaker 1: will know what I mean. Like you think your customers 697 00:36:42,400 --> 00:36:44,399 Speaker 1: are like wanting one thing, and then you come out 698 00:36:44,400 --> 00:36:46,920 Speaker 1: with something that you think they might not like, and 699 00:36:46,960 --> 00:36:50,280 Speaker 1: then it'll absolutely blow your socks off. And a top 700 00:36:50,480 --> 00:36:52,920 Speaker 1: that we recently launched like over the last few months 701 00:36:52,960 --> 00:36:56,279 Speaker 1: is our cult top. It's got a plunging neckline, a 702 00:36:56,320 --> 00:36:57,799 Speaker 1: twist in the middle of the chest, and it kind 703 00:36:57,800 --> 00:37:00,319 Speaker 1: of shows off your stomach. And that was just top 704 00:37:00,320 --> 00:37:01,920 Speaker 1: that I thought, Oh, this isn't going to be everyone's 705 00:37:01,920 --> 00:37:04,279 Speaker 1: cup of tea. It doesn't have sleeves, it shows off 706 00:37:04,280 --> 00:37:07,440 Speaker 1: the cleavage, and it shows off your stomach. Boom one 707 00:37:07,520 --> 00:37:10,440 Speaker 1: of our most popular items that we've ever done, and 708 00:37:10,480 --> 00:37:13,080 Speaker 1: I never could have picked it. So I guess my 709 00:37:13,160 --> 00:37:16,440 Speaker 1: lesson in that is always listen to your community, but 710 00:37:16,560 --> 00:37:20,680 Speaker 1: also be willing to be surprised, because our community is 711 00:37:20,719 --> 00:37:24,120 Speaker 1: just constantly surprising us. But anyway, those are a few 712 00:37:24,280 --> 00:37:27,600 Speaker 1: secrets of the fashion industry that I thought I would 713 00:37:27,600 --> 00:37:30,919 Speaker 1: share and maybe you have learnt something new today. Now, 714 00:37:30,960 --> 00:37:33,240 Speaker 1: as always, I'm going to be ending with a tip 715 00:37:33,360 --> 00:37:36,080 Speaker 1: of the week, and I've actually got one written down Xander, 716 00:37:36,120 --> 00:37:38,120 Speaker 1: because every week we're like, oh my god, what's the 717 00:37:38,160 --> 00:37:38,880 Speaker 1: tip of the week. 718 00:37:39,280 --> 00:37:41,240 Speaker 2: Yeah, we always well that we a get. 719 00:37:42,960 --> 00:37:45,880 Speaker 1: Yeah, okay, I'm. 720 00:37:45,719 --> 00:37:47,960 Speaker 2: Actually keen to hear it. Now you've got one ready. 721 00:37:47,800 --> 00:37:50,560 Speaker 1: I've got one ready. I heard someone say this in 722 00:37:50,640 --> 00:37:53,080 Speaker 1: a TikTok and I was like, oh, yeah, I love 723 00:37:53,120 --> 00:37:56,719 Speaker 1: that for me, and I feel like everyone will love this. 724 00:37:56,719 --> 00:38:00,680 Speaker 1: This can relate to business, your personal life, and everything 725 00:38:00,719 --> 00:38:04,480 Speaker 1: in between. Stop treating your goals like a wish list 726 00:38:04,600 --> 00:38:05,960 Speaker 1: instead of a to do list. 727 00:38:06,200 --> 00:38:07,200 Speaker 2: Ooh, I like that. 728 00:38:08,040 --> 00:38:12,640 Speaker 1: I like making this goals like a list of goals. 729 00:38:12,680 --> 00:38:14,239 Speaker 1: Maybe you did it at the start of the year. 730 00:38:14,719 --> 00:38:17,960 Speaker 1: Stop treating it like a wish list and instead start 731 00:38:18,040 --> 00:38:21,239 Speaker 1: treating it like a to do list. Because if you're 732 00:38:21,280 --> 00:38:24,600 Speaker 1: just sitting there wishing and waiting to hope that one 733 00:38:24,680 --> 00:38:27,200 Speaker 1: day you're going to achieve these goals, nothing's going to happen. 734 00:38:27,560 --> 00:38:31,280 Speaker 1: Start looking at your goals like a to do list 735 00:38:31,600 --> 00:38:36,120 Speaker 1: and actually take action to make them happen. How good 736 00:38:36,239 --> 00:38:39,280 Speaker 1: is that for a tip of the week. As always, 737 00:38:39,560 --> 00:38:40,839 Speaker 1: I mean, I haven't said this for a long time. 738 00:38:40,880 --> 00:38:43,000 Speaker 1: I hope you've enjoyed listening. Thank you for tuning into 739 00:38:43,000 --> 00:38:45,520 Speaker 1: Big Business. Feel free to rate us five stars if 740 00:38:45,520 --> 00:38:47,600 Speaker 1: you haven't already. And I thought I would also do 741 00:38:47,640 --> 00:38:49,680 Speaker 1: a shout out to the fact that I'm back on YouTube. 742 00:38:49,719 --> 00:38:52,120 Speaker 1: If you love what we talk about here on the pod, 743 00:38:52,360 --> 00:38:54,640 Speaker 1: feel free to jump onto my YouTube channel. I'm showing 744 00:38:54,640 --> 00:38:58,000 Speaker 1: you even more behind the scenes of all things business. 745 00:38:58,080 --> 00:39:00,239 Speaker 1: And my life and my brain. If you love what 746 00:39:00,320 --> 00:39:01,719 Speaker 1: we do on the pod, you will love what we're 747 00:39:01,719 --> 00:39:05,000 Speaker 1: doing on YouTube. And I'll see you next week. Oh, 748 00:39:05,160 --> 00:39:07,960 Speaker 1: chase after your dreams as if they owe you money.