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Speaker 1: This podcast is recorded on gadigal Land Always was, always

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Speaker 1: will be Aboriginal Land.

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Speaker 2: Hey Chicks, I'm out and I'm sal and this is

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Speaker 2: Two Boat Chicks, the show that shares life less and

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Speaker 2: some tips to.

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Speaker 3: Help make you rich in life.

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Speaker 4: And we're back for another week.

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Speaker 2: Baby, We'll make Can I just say, how is it

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Speaker 2: the end of September? I know, because I swear like

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Speaker 2: two days ago we were like, oh my god, it's

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Speaker 2: stember spring, blah blah blah. This month went so quickly

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Speaker 2: and next month we have the love show.

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Speaker 5: We do and tickets are selling fast, Chicks, if you

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Speaker 5: miss the memo, we're doing our live show, the Group

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Speaker 5: Chat Tour in Sydney, Brisbane and Melbourne. So we'll put

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Speaker 5: the links in the show notes so that if you

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Speaker 5: haven't got your tickets, get them now because they are

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Speaker 5: flowing off the shields.

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Speaker 2: And we don't want you chicks to miss out, and

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Speaker 2: we are giving away surprizes that I am so upset,

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Speaker 2: hamp personally win like we have put all of our

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Speaker 2: effort and energy into making sure this show is not

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Speaker 2: only like one of the funnest nights of your entire life,

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Speaker 2: but that so many chicks can walk away with like

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Speaker 2: the prizes of a lifetime.

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Speaker 3: We're getting pretty close.

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Speaker 2: And also we had a couple questions on what to wear,

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Speaker 2: whatever you fucking want to, but cowboy.

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Speaker 5: Boots literally of all gown, cowboy boots, pj's.

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Speaker 2: Cowboy boots, double denim, Cowboy boots, Cowboy boots.

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Speaker 3: It's I like it.

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Speaker 2: But today we have a very fun topic that was

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Speaker 2: inspired by a text I got from a very old friend.

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Speaker 2: There was this chick that I used to go camping

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Speaker 2: with years and years and years ago, and she sent

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Speaker 2: me a texta this week and it was so out

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Speaker 2: of the blue, and she was asking for advice for

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Speaker 2: how to move to a different space within the same industry.

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Speaker 2: And she she's working in media, and she's working in

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Speaker 2: a part of media that doesn't really fuel her passion

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Speaker 2: and she wants to move to a different section that

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Speaker 2: she is more passionate about. My main advice was that

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Speaker 2: she needed to work on her personal brand and where

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Speaker 2: she sits in that space. And it kind of inspired

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Speaker 2: this conversation because personal brand has become this huge thing

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Speaker 2: now that literally revolves around your career but also you personally.

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Speaker 3: Hence why it's called worsonal brand.

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Speaker 2: We're going to discuss the glow Up Guide to building

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Speaker 2: your personal brand, whether or not you want to apply

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Speaker 2: this to your career, to your.

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Speaker 3: Passions, to your lifestyle.

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Speaker 2: It's not just career based, but it's literally about purpose

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Speaker 2: I think.

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Speaker 5: Yeah, and leaning into the things that make you feel

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Speaker 5: like yourself and the things you're good at, because everybody

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Speaker 5: has that exact that is.

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Speaker 2: But before we get into it, so what is your

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Speaker 2: obsession of the week?

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Speaker 4: The week of the weak?

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Speaker 3: It's your obsession of two weeks.

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Speaker 5: My obsession of the way is the same as every

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Speaker 5: other girl on the planet, and it's the Summer I

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Speaker 5: Turn Pretty finale.

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Speaker 3: My god. Okay, I'm gonna play everyone a little snippet.

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Speaker 5: If you haven't watched the Summer I Turn Pretty Show

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Speaker 5: and you don't want spoilers, maybe fast forward a couple.

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Speaker 2: Of if you haven't watched that's on you make time,

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Speaker 2: make time, and I watching it ready, No.

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Speaker 6: No, no, no, no, card Oh my god.

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Speaker 2: I have never seen soul have an orgasm in real

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Speaker 2: time in my entire life. The part where you go,

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Speaker 2: oh my god, Oh my god, was a spiritual experience

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Speaker 2: for me.

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Speaker 4: Honestly, that like audio sounds.

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Speaker 5: We went through every single range of emotion that you

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Speaker 5: could and it sounded like a mix between a porno

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Speaker 5: and a horror movie. Yeah, which is basically what the

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Speaker 5: finale was of the show. Yeah, but this is just

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Speaker 5: your reminder that if you didn't jump on the bandwagon,

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Speaker 5: it's not too late.

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Speaker 4: It's the most bingeable show ever.

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Speaker 5: We've loved it since the very beginning, and I've seen

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Speaker 5: a lot of critiques around the finale, which I think,

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Speaker 5: sure everybody has their own opinions, but maybe I'm.

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Speaker 4: A bit of a The Summer.

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Speaker 5: I turn pretty apologist when it comes to the finale

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Speaker 5: because I thought that it was pretty perfect.

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Speaker 3: I really enjoyed it.

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Speaker 2: And I also think with the announcement of the movie,

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Speaker 2: a lot of things make more sense in terms of

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Speaker 2: people being like why there's so many things left open,

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Speaker 2: and it's like, well, because the movie's coming.

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Speaker 4: Yeah.

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Speaker 2: But our issue with the movie is, whilst I am

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Speaker 2: not complaining that we get The Summer, I turned pretty movie.

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Speaker 2: My soul is scared because so often with movies that

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Speaker 2: follow up a series is they've got to create an issue,

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Speaker 2: They've got to create a plotline.

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Speaker 5: Yeah, there needs to be conflict in the plotline. There

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Speaker 5: to be some sort of resolution at the end.

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Speaker 2: If they try to touch my Connie baby, I'll do

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Speaker 2: nothing because he's fictional, but.

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Speaker 3: I'll be very upset.

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Speaker 2: But they'll get back together by the end of it.

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Speaker 2: I think they'll just probably go into the wedding. We'll

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Speaker 2: see maybe more of Laurel and her ex husband.

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Speaker 3: Yeah, which, I'm ready for them. I'm team Laurel.

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Speaker 4: Yeah, honestly, I love her.

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Speaker 3: Yeah, she's iconic.

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Speaker 4: Yeah. I think some people also just want too much

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Speaker 4: from this show.

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Speaker 5: Like they will point like, you know, kind of like

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Speaker 5: pointing out holes in the story, being like as if

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Speaker 5: he just show up unannounced, you know, like which and

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Speaker 5: this is also I think nation Yeah, this is also

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Speaker 5: something that we've flagged. We were like, why doesn't she

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Speaker 5: just call him, like when she's running for him at

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Speaker 5: the end, We're like, you have a mobile phone, just

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Speaker 5: call him.

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Speaker 4: But like, guess what, guys, that's boring.

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Speaker 2: Yeah, that's not imagine if at the end she was

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Speaker 2: just like, hey, you change my mind, come back.

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Speaker 5: Yeah, Like that's boring, that's not dramatic, that's not romantic,

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Speaker 5: And that's why we consume content life. Yes, so I

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Speaker 5: think some of those things. I'm just like, have your creative.

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Speaker 2: Liberty to come to self critical of like romance and fiction.

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Speaker 2: That the point is for it to not resemble real life,

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Speaker 2: because however, this shit doesn't happen in real life.

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Speaker 5: Yeah, let me suspend my belief for ninety minutes, please, Yes,

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Speaker 5: are we.

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Speaker 3: Two thirty year old women obsessed with two teenagers? Yes,

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Speaker 3: lork and.

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Speaker 4: This show was made for millennial women. And that's a

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Speaker 4: hill I'll die on. What's your obsession of the week?

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Speaker 2: Okay, my obsession of the week is not as sexy

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Speaker 2: as yours, that's okay. But my obsession of the week

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Speaker 2: is the new iOS twenty six update. Yes, the iOS

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Speaker 2: twenty six update was forget girls and girls only.

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Speaker 3: Okay, I have a list, So.

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Speaker 2: These are like the hot girl iOS twenty six features

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Speaker 2: to feel cooler, smarter, and richer.

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Speaker 3: Love I've come prepared.

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Speaker 2: Okay. So the lock screen, you can now adjust the

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Speaker 2: size and format of your clock. Just click Customize and

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Speaker 2: click the first style and then drag it down to

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Speaker 2: make it like sexy.

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Speaker 3: You can make it thinner or thicker or whatever you like.

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Speaker 2: The battery now has adaptive power in settings, so You

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Speaker 2: can turn it on in the battery settings and it

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Speaker 2: will allow your battery to last longer because it will

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Speaker 2: adapt to what your phone is doing.

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Speaker 4: Oh I love that.

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Speaker 2: You can now also get battery charging estimation times for

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Speaker 2: how long it will take for your battery to reach

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Speaker 2: eighty percent to one hundred percent charge perfect.

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Speaker 3: Another one for the gearlies.

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Speaker 2: Customize your apps so you can now customize your apps

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Speaker 2: to match the look and feel of your phone in

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Speaker 2: cliff like the clean Girl aesthetic or tinted for a

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Speaker 2: matching matching moment.

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Speaker 4: I love that so much.

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Speaker 3: Yeah yeah, yeah, yea yeah yeah, and then I'm still

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Speaker 3: going I've got like five more points.

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Speaker 4: Now, come on, hitman.

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Speaker 2: You can customize your message backgrounds now.

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Speaker 3: I was doing this with Salema's yesterday. I was like,

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Speaker 3: where's pink? Change the default.

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Speaker 2: Time for your snooze alarms, so you just click the

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Speaker 2: alarm and adjust in this snooze duration settings for how

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Speaker 2: long you want your snooze to be.

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Speaker 4: I love that same.

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Speaker 2: This one is my favorite, favorite, favorite favorite. You can

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Speaker 2: get notified when your camera lens is dirty, so in

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Speaker 2: your camera settings, you can turn on lens cleaning hints

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Speaker 2: to let you know when you need to clean your camera.

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Speaker 4: This is an absolute life saver.

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Speaker 3: That was from a woman. Yeah, you can't tell me

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Speaker 3: it wasn't.

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Speaker 2: Also, in camera settings, they've now added a navigation tool

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Speaker 2: so you can turn flash on and off really easily,

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Speaker 2: as well as live mode and a bunch of other settings.

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Speaker 2: And probably the most iconic is Apple now screens unknown

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Speaker 2: callers to say goodbye to scam or sales calls.

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Speaker 6: Oh he luyah laeluyah. Oh.

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Speaker 2: I have one more actually, because this iOS twenty six

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Speaker 2: feature just made online shopping ten times easier, is that

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Speaker 2: you can now screenshot a photo and use Apple Intelligence

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Speaker 2: to visual search the item in Google. So now every

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Speaker 2: time you see someone wearing a cool pair of jeans

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Speaker 2: or a dress or a handbag, you just screenshot it,

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Speaker 2: search it, and you can find it online.

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Speaker 3: You don't have to wait for them to get back

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Speaker 3: to you in the comments or if they're gatekeeping.

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Speaker 5: It doesn't matter how they come on cute with like

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Speaker 5: a cute handbag on the train, just be like literally.

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Speaker 2: Literally, that's just made online shopping like ten times easier

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Speaker 2: for everyone.

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Speaker 3: iOS twenty six for the girls' sligh. So what is

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Speaker 3: a personal brand?

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Speaker 2: I think we kind of have an idea of it,

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Speaker 2: But in twenty twenty five, your personal brand isn't just

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Speaker 2: your resume or your Instagram feed. It's the entire impression

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Speaker 2: that you leave across digital and real world spaces, whether

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Speaker 2: you're gunning for a promotion, or you want to start

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Speaker 2: a side hustle, or you just want to feel more

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Speaker 2: confident about how you kind of show up a brand.

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Speaker 2: Glow up can change how people perceive you and open

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Speaker 2: doors that you didn't even know with their Yeah, exactly.

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Speaker 5: And I do think a lot of the conversations around

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Speaker 5: personal brand in twenty twenty five and recent years have

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Speaker 5: been solely around your social media presence, which of course

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Speaker 5: is completely valid, and a lot of the tips that

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Speaker 5: we will be covering in today's episode relate to that.

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Speaker 5: But like you said, your personal brand exists in real

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Speaker 5: life too, and whether you like it or not, you

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Speaker 5: have a personal brand, and I think that is why

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Speaker 5: we should all lean into fostering it and nurturing it

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Speaker 5: in a way that we feel like best represents ourselves.

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Speaker 2: Yeah, a positive lie remember on MySpace was showing your

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Speaker 2: age here, but you would have like your interests ye

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Speaker 2: like on your MySpace page like that MySpace was the

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Speaker 2: epitome of like the personal brand, honestly, because you would

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Speaker 2: edit your profile to be like the colors and the

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Speaker 2: look and feel. You would have this song that was

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Speaker 2: like your theme song as well as like your interest

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Speaker 2: or your top three or whatever that was.

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Speaker 5: Yeah, even your top eight friends that was showing people

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Speaker 5: who your network.

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Speaker 3: Was never in anyone's top eight friends.

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Speaker 4: Oh you would have been in mine.

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Speaker 3: Thank you.

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Speaker 4: Let's go back fully fully.

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Speaker 5: But if you're like I don't have a personal brand,

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Speaker 5: like I don't work in an industry where I require one,

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Speaker 5: for example, But even if you think about your friendship group,

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Speaker 5: like everybody has their own personal brand. You have that

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Speaker 5: one friend who's the mum of the group and they

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Speaker 5: always have hand sanitizer in their bag and paying killers

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Speaker 5: and is like.

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Speaker 4: A go to first aid kit.

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Speaker 5: Or you have that friend who's essentially the class clown

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Speaker 5: and is always cracking jokes at the most inappropriate times,

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Speaker 5: but you also know that you're guaranteed to have a

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Speaker 5: good time with them.

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Speaker 2: Yeah, Or there's like the Samantha Jones of the friendship

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Speaker 2: group who she knows everyone at the bar, she can

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Speaker 2: get you in the line, or she knows like the

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Speaker 2: hottest events that are happening that weekend, and she's always

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Speaker 2: down for a good time.

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Speaker 5: Even that in itself like asking when you sit down

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Speaker 5: and have cocktails with your friends and you're like, Okay,

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Speaker 5: who's the carry.

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Speaker 4: Samantha, Miranda and Charlotte. That is your personal brand.

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Speaker 3: Melanda, Milanda, Milanda.

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Speaker 2: I was talking to my mom about this the other

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Speaker 2: day and she was like, oh, who are you?

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Speaker 3: And I was like, most people just say Samantha, and

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Speaker 3: she was like, I was scared you were going.

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Speaker 4: To say she is the best one I know.

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Speaker 5: She and Miranda I think are the Milanda Milanda.

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Speaker 4: And of course people can have layers.

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Speaker 5: I think you could be, for example, a little bit

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Speaker 5: of Carrier and a little bit of Miranda. You don't

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Speaker 5: A personal brand isn't about boxing yourself in, but it

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Speaker 5: is about leaning into the things that you're naturally good

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Speaker 5: at and celebrating that and also recognizing that in yourself.

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Speaker 5: And also your personal brand extends to people that you

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Speaker 5: don't even know, like strangers on the street. I saw

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Speaker 5: a TikTok that I thought was really interesting from a

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Speaker 5: creator and her name is any given Sunday, and she

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Speaker 5: said that even if she's just going down to her

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Speaker 5: lobby and her apartment building to pick up packages, she

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Speaker 5: always sprintzes herself with perfume because part of her personal

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Speaker 5: brand is smelling good and she's a TikTok creator.

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Speaker 4: She's like, people.

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Speaker 5: Don't know that people can't smell me through the screen,

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Speaker 5: But in the off chance that I run into somebody

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Speaker 5: in the lobby or even just somebody in my building,

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Speaker 5: I want the impression that I give off that I

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Speaker 5: smell good. Because she was like, it's not even about

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Speaker 5: what they think, but it makes me. It makes me

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Speaker 5: feel more confident and put together and like I'm carrying

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Speaker 5: myself in a way that I would like to be perceived.

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Speaker 4: And I was like, I love that.

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Speaker 3: I love that.

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Speaker 2: It's like how to build your personal brand that has

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Speaker 2: nothing to do with your career, So having a signature scent,

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Speaker 2: Like what's your favorite perfume that you sprits on yourself

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Speaker 2: every time you leave the house that people go that's theirs.

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Speaker 2: Like when I think of my mum, I always think

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Speaker 2: of Chanel number five, Yes, because that's the.

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Speaker 3: Perfume that she always would sprits on herself.

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Speaker 2: What's like the jacket you know how Penny Lane had

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Speaker 2: her Penny Lane jacket or Carrie Bradshaw had her fur coat. Yeah, Like,

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Speaker 2: what's the jacket that is always you? Or even if

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Speaker 2: it's a color, are you always wearing red?

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Speaker 3: Are you always wearing black?

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Speaker 4: Yeah?

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Speaker 2: What is that personal branding that has nothing to do

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Speaker 2: with your career?

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Speaker 3: I love that?

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Speaker 4: Yeah, and just makes you feel what else could.

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Speaker 3: Be on that list?

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Speaker 5: I feel like even for you, people know that you're

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Speaker 5: always going to have amazing hair, and that is something

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Speaker 5: that people will compliment you on.

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Speaker 4: But for example, it's not always thank you.

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Speaker 3: I just meant in general, like.

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Speaker 5: But like, for example, you're not always wearing your hair

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Speaker 5: in the exact same way, but that is a very

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Speaker 5: consistent compliment that you get from people when we go

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Speaker 5: out to events.

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Speaker 4: They're always like, your hair always looks amazing.

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Speaker 5: I'm gassed, And that's something that But I even think,

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Speaker 5: like we'll be going to get coffee and even if

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Speaker 5: you know you we're wearing trackies and whatever, you'll have

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Speaker 5: your hair in the most immaculate, slick fun.

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Speaker 4: You know what I mean.

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Speaker 5: But that is part of your personal brand, I think,

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Speaker 5: and you can have but makeup on But yeah, like

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Speaker 5: and I think we've spoken about that before, like choosing

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Speaker 5: one of the three.

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Speaker 2: It's definitely the feature that it's like, I don't really

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Speaker 2: like makeup or outfit might not necessarily be pulling through,

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Speaker 2: but hair is done.

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Speaker 5: And I think maybe the thing about that is what

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Speaker 5: makes you feel the most confident.

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Speaker 3: Do you know what else would be in that personal

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Speaker 3: brand jewelry?

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Speaker 2: Are you always wearing like a big pair of gold

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Speaker 2: hoops or do you always have rings on? Like, there's

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Speaker 2: so many things that you can pull into personal brand

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Speaker 2: like that.

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Speaker 4: Yeah, nails as well.

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Speaker 3: Like some people they always have like the red nails.

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Speaker 3: Love that? Yeah, love that. That's so fun. I'm going

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Speaker 3: to write my list.

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Speaker 2: Yeah, cue being like, what's a part of my personal

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Speaker 2: brand aesthetic?

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Speaker 3: I love that? What's your signature scent perfume?

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Speaker 5: My signature scent is Chanelle Chance or Gucci Blom.

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Speaker 4: Yes you between the two? Yeah, I do? And then

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Speaker 4: what else? Cowboy boots obviously.

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Speaker 3: Leather jackoze don't be another one.

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Speaker 2: And lots of hair, lots of hair. We're both big

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Speaker 2: hair girls. So I think it goes without saying that.

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Speaker 2: Even though this doesn't have to solely surround your career,

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Speaker 2: it does play a massive role in it because seventy

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Speaker 2: percent of employers say that a personal brand is more

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Speaker 2: important than a resume or a CV. I have to agree, Yeah,

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Speaker 2: I think look at the way that we're seeing hiring happen.

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Speaker 2: For example, all for Mimi hiring Bailey, that happened in

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Speaker 2: a process of people creating tiktoks. Look at Remy by

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Speaker 2: Riley when they were hiring, they were also asking people

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Speaker 2: to post videos, even if you take the perspective outside

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Speaker 2: of social media roles, because obviously that has a massive

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Speaker 2: part of why those were videos. But even now employers

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Speaker 2: are asking for videos, they're asking for examples that sit

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Speaker 2: outside like what's your portfolio? What have you done to

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Speaker 2: show me that this isn't just a job for you,

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Speaker 2: that this is where your passion lize.

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Speaker 3: And that's not.

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Speaker 2: To say that your job has to be your passion, right, Like, yeah,

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Speaker 2: sometimes you just need a fucking job. This is why

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Speaker 2: you create a personal brand so you can get.

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Speaker 3: The job that is your passion.

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Speaker 2: I don't want to fuel the rhetoric that like everyone

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Speaker 2: has to love their job, Like if you want to

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Speaker 2: go work eight to two in a cafe and go.

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Speaker 3: For a swim.

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Speaker 2: Absolutely, that's your passion. That's still part of your personal brand.

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Speaker 4: Yeah, that's do that please.

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Speaker 5: But I do think also this helps with even the

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Speaker 5: example that you brought up at the top of the

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Speaker 5: episode that inspired today's chat is that this person is

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Speaker 5: working in this industry, but they're working in an area

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Speaker 5: that doesn't fuel their passion, and that's where a lot

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Speaker 5: of their current career experience and their portfolio lies. They're like, Okay,

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Speaker 5: how do I get my foot in the door to

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Speaker 5: the area that I am passionate about? And building a

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Speaker 5: personal brand where they can create that portfolio outside of

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Speaker 5: their nine to five is a great way to.

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Speaker 3: Do that one thousand percent.

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Speaker 2: And in an article from Forbes, there was a quote

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Speaker 2: that I thought was really interesting. It kind of differentiated

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Speaker 2: your reputation versus your personal brand. So many people confuse

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Speaker 2: reputation with personal branding. According to Harvard Business Review, your

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Speaker 2: reputation is made up of the opinions and beliefs people

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Speaker 2: form about you based on your collective actions and behaviors.

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Speaker 2: On the other hand, personal branding is intentional, so it's

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Speaker 2: a way to differentiate yourself from the competition while establishing

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Speaker 2: yourself as an industry thought leader. In today's world, it's

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Speaker 2: not enough to be a strong performer. You need to

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Speaker 2: have a stellar personal brand. And I think that hits

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Speaker 2: the nail on the head for me.

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Speaker 3: Yeah, because you.

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Speaker 2: Can write the most amazing resume and amazing cover letter

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Speaker 2: and all of that. You can have references, right, but

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Speaker 2: what is going to set you apart is that personal branding.

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Speaker 3: Yeah.

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Speaker 5: I think that personal branding is the perfect example of show,

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Speaker 5: don't tell yes, sorry which is which is back?

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Speaker 3: And be like why are you like this?

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Speaker 2: Literally?

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Speaker 5: I feel like I just unhinged. Sorry, draw and kill.

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Speaker 3: To unhinge my jaw.

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Speaker 2: I went to the dentist yesterday and in the chair,

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Speaker 2: I went, can you just take my draw off, smack

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Speaker 2: it against the wall and put it back on? And

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Speaker 2: she said no, but I can send you to a

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Speaker 2: physio who will thank you. Next best thing, let's go

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Speaker 2: into how to glow up your personal brand Number one.

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Speaker 3: Find the thing. A good tip to this is using

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Speaker 3: the tree approach.

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Speaker 2: So I was reading a substack from annamac who explained

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Speaker 2: that the tree approach to building your personal brand is.

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Speaker 3: We're told that the only way to build.

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Speaker 2: A respectable online presence is to pick a niche and

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Speaker 2: go deep.

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Speaker 3: But that's only part of the story.

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Speaker 2: In her mind, building an authentic personal brand occurs in

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Speaker 2: three phases. So one establish roots, which means go broad.

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Speaker 2: Two grow the trunk, which means narrow in, and three

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Speaker 2: extend the branches, go broad again with greater intent.

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Speaker 3: And I thought this was a very interesting approach.

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Speaker 2: Because typically, within you know tips for building your personal

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Speaker 2: brandah blah blah blah, a lot of people suggest starting

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Speaker 2: at step two, which is narrow in, fash down niche

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Speaker 2: down right, And I always was like, yeah, okay, that

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Speaker 2: makes sense. But looking at this, this makes a lot

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Speaker 2: more sense to me because going broad means that you

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Speaker 2: can test and learn with multiple formats. You can really

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Speaker 2: figure out where your passion lies and what you enjoy

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Speaker 2: and also what performs well for you. It means you

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Speaker 2: can find the interest or the whole that exists, like

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Speaker 2: the gap in the market that exists that no one's feeling,

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Speaker 2: and that will be really really obvious.

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Speaker 5: Yeah, that's so true. And also the niche doesn't have

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Speaker 5: to just be a topic. It could be the format,

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Speaker 5: it could be the style of content, it could even

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Speaker 5: be the way that you speak, but you could cover fashion, beauty,

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Speaker 5: food and travel. But it's the way that you communicate

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Speaker 5: that's the hole in the market exactly, Like there's no

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Speaker 5: one like you and that's your niche for example. It

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Speaker 5: doesn't just have to be like you're a cooking channel

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Speaker 5: and that's it. And here that is really interesting because

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Speaker 5: I also think that that is how we've built.

448
00:22:03,880 --> 00:22:04,600
Speaker 4: Two Broke Chee.

449
00:22:04,640 --> 00:22:07,440
Speaker 5: That's what I was going to say, maybe not intentionally,

450
00:22:07,560 --> 00:22:11,000
Speaker 5: but that is kind of how we started. Like we

451
00:22:11,640 --> 00:22:15,760
Speaker 5: covered so many different things and tried so many different things.

452
00:22:16,400 --> 00:22:18,560
Speaker 5: Then we're like, okay, like let's look at the data,

453
00:22:18,680 --> 00:22:23,399
Speaker 5: this is what's performed, and then have from there then

454
00:22:23,440 --> 00:22:24,840
Speaker 5: been able to branch out again.

455
00:22:24,960 --> 00:22:25,560
Speaker 2: Yeah.

456
00:22:25,640 --> 00:22:27,240
Speaker 4: Yeah, really interesting.

457
00:22:27,040 --> 00:22:27,800
Speaker 3: One hundred percent.

458
00:22:27,840 --> 00:22:31,480
Speaker 2: And I agree we would take an approach of being like, okay,

459
00:22:31,520 --> 00:22:33,879
Speaker 2: we'll cover everything and anything like if this is happening,

460
00:22:33,880 --> 00:22:36,080
Speaker 2: we're talking about it, If this is trending, we're talking

461
00:22:36,080 --> 00:22:36,359
Speaker 2: about it.

462
00:22:36,359 --> 00:22:37,960
Speaker 3: Blah blah blah blah blah bah blah.

463
00:22:38,000 --> 00:22:40,480
Speaker 2: And then it was a point of it was very

464
00:22:40,600 --> 00:22:42,919
Speaker 2: very obvious what content did well, and it was very

465
00:22:43,040 --> 00:22:45,360
Speaker 2: much the shopping content. So we were like, okay, leaning

466
00:22:45,480 --> 00:22:48,720
Speaker 2: in and we went in hard with that, and then

467
00:22:48,760 --> 00:22:51,280
Speaker 2: from that point it was like, okay, we've got this

468
00:22:51,359 --> 00:22:54,400
Speaker 2: space covered. In order to grow, we need to expand

469
00:22:54,560 --> 00:22:57,919
Speaker 2: more as well, and that's what we did. So you

470
00:22:58,000 --> 00:23:01,959
Speaker 2: can literally draw a tree and figure out what that

471
00:23:02,160 --> 00:23:06,919
Speaker 2: is and that will change. I have been humbled so

472
00:23:07,119 --> 00:23:08,840
Speaker 2: many times in this job because I'm like.

473
00:23:08,880 --> 00:23:10,200
Speaker 3: This is gonna fucking slap.

474
00:23:10,280 --> 00:23:10,800
Speaker 4: It's gonna go.

475
00:23:11,440 --> 00:23:14,240
Speaker 2: Everyone's gonna love this video, everyone's gonna love this podcast topic,

476
00:23:14,280 --> 00:23:18,800
Speaker 2: everyone's gonna love this is gonna go viral flop Tana

477
00:23:18,800 --> 00:23:24,200
Speaker 2: boots slop Tina. And yes, you can have the moment

478
00:23:24,240 --> 00:23:26,439
Speaker 2: where you're like, oh that hurt my feelings.

479
00:23:26,480 --> 00:23:29,120
Speaker 3: That hurt my feelings. Everybody hates me, No one hates you.

480
00:23:29,640 --> 00:23:32,800
Speaker 3: Just do do something else. Yeah, it's fine exactly. And

481
00:23:33,480 --> 00:23:36,399
Speaker 3: also so much shit plays a role in it.

482
00:23:36,440 --> 00:23:39,480
Speaker 2: That something that you maybe a subsack you right this month,

483
00:23:39,600 --> 00:23:42,480
Speaker 2: when you post it, repost it next year, it'll pop

484
00:23:42,520 --> 00:23:43,720
Speaker 2: off exactly.

485
00:23:44,920 --> 00:23:47,720
Speaker 5: The algorithm does play a huge part in it as well.

486
00:23:47,800 --> 00:23:49,320
Speaker 5: So I do think, like, don't you don't have to

487
00:23:49,359 --> 00:23:50,600
Speaker 5: completely write well, even just.

488
00:23:50,640 --> 00:23:54,240
Speaker 2: Changing the title, even making one tweak like test and learn.

489
00:23:54,760 --> 00:23:58,000
Speaker 2: I feel like I sound like a white male CEO.

490
00:23:58,280 --> 00:24:01,680
Speaker 3: But it does make a difference, and I just burped

491
00:24:02,000 --> 00:24:02,440
Speaker 3: saying that.

492
00:24:03,359 --> 00:24:06,639
Speaker 2: I love it and this is real, and this is

493
00:24:06,680 --> 00:24:09,640
Speaker 2: our need, this is real, this is me, and I'm

494
00:24:09,680 --> 00:24:11,040
Speaker 2: exactly where I was supposed to be.

495
00:24:11,480 --> 00:24:12,360
Speaker 3: Okay.

496
00:24:13,760 --> 00:24:14,440
Speaker 4: Tip number two.

497
00:24:14,520 --> 00:24:17,000
Speaker 3: Tip number two just the tip hone.

498
00:24:16,720 --> 00:24:19,920
Speaker 5: In on your platform and the audience that lips there.

499
00:24:21,080 --> 00:24:24,080
Speaker 5: Like we said before, every platform has its own algorithm

500
00:24:24,400 --> 00:24:27,600
Speaker 5: and audience. So by honing in on one, you really

501
00:24:27,640 --> 00:24:31,280
Speaker 5: learn the nuances and the algorithm and behaviors of that

502
00:24:31,359 --> 00:24:32,800
Speaker 5: one particular platform.

503
00:24:33,160 --> 00:24:35,480
Speaker 4: There's a lot of benefits of doing this.

504
00:24:35,800 --> 00:24:38,080
Speaker 5: One is that you get really good at one particular

505
00:24:38,119 --> 00:24:40,520
Speaker 5: platform and you really know what to test and learn

506
00:24:40,920 --> 00:24:46,359
Speaker 5: for that and grow a really engaged audience there. But

507
00:24:46,560 --> 00:24:49,040
Speaker 5: also then you're not going to burn yourself out by

508
00:24:49,040 --> 00:24:52,399
Speaker 5: trying to do too much across a bunch of different

509
00:24:52,400 --> 00:24:56,199
Speaker 5: platforms that have all of their different algorithms and things.

510
00:24:56,320 --> 00:25:01,639
Speaker 5: And also you can repurpose content and across platforms. I

511
00:25:01,680 --> 00:25:03,560
Speaker 5: do know that a lot of people say that like

512
00:25:04,040 --> 00:25:08,160
Speaker 5: that's a no no because platforms do have their own algorithms.

513
00:25:08,200 --> 00:25:12,400
Speaker 5: Of course, that is completely true. But repurposing your content

514
00:25:12,600 --> 00:25:15,840
Speaker 5: is also a good way to start building on another

515
00:25:15,880 --> 00:25:20,600
Speaker 5: platform without having to create two completely separate pieces of content.

516
00:25:20,280 --> 00:25:22,760
Speaker 2: One thousand percent, because as well, when you're starting this,

517
00:25:22,960 --> 00:25:25,800
Speaker 2: you're gonna have like the dopamine RuSHA been like this

518
00:25:25,920 --> 00:25:29,159
Speaker 2: is it the one AM rebrand, and after a month,

519
00:25:29,240 --> 00:25:31,240
Speaker 2: maybe two months, maybe six months, you'll.

520
00:25:31,080 --> 00:25:32,639
Speaker 3: Be like, fuck, this is a lot of work.

521
00:25:33,359 --> 00:25:36,840
Speaker 2: So starting with one and going from there is absolutely

522
00:25:36,880 --> 00:25:39,720
Speaker 2: the easiest way and best way to go about it,

523
00:25:40,080 --> 00:25:42,639
Speaker 2: because exactly like you said, you get really good at

524
00:25:42,640 --> 00:25:45,800
Speaker 2: that and that becomes less work. Once you understand something,

525
00:25:45,840 --> 00:25:49,040
Speaker 2: once you can explain it to another person, you've got it. Yeah.

526
00:25:49,359 --> 00:25:55,359
Speaker 2: Number three, find your value. Don't be boring. Don't just

527
00:25:55,720 --> 00:26:00,800
Speaker 2: tell people facts. Don't just reiterate what's seven other people

528
00:26:00,800 --> 00:26:05,680
Speaker 2: have already told me about the new investing platform or

529
00:26:06,280 --> 00:26:09,439
Speaker 2: three tips to write your resume or whatever it is, Like,

530
00:26:09,600 --> 00:26:14,160
Speaker 2: don't repeat to me what I've already seen in five

531
00:26:14,240 --> 00:26:18,680
Speaker 2: other videos or I've already read via x y Z substacks,

532
00:26:18,760 --> 00:26:23,159
Speaker 2: like you need to be different and you are like

533
00:26:23,359 --> 00:26:28,520
Speaker 2: put your personality in your personal brand. Yeah, and don't

534
00:26:28,520 --> 00:26:32,000
Speaker 2: make it different, like, yes, you're probably gonna tune up

535
00:26:32,080 --> 00:26:36,080
Speaker 2: your extroverted side a little bit, Like do I talk like.

536
00:26:36,160 --> 00:26:37,959
Speaker 3: I do to people? Well, yeah, I'm actually, I kind

537
00:26:38,000 --> 00:26:41,760
Speaker 3: of do am I on all day every day.

538
00:26:41,920 --> 00:26:44,160
Speaker 2: No, like when I'm sitting at home with my boyfriend

539
00:26:44,200 --> 00:26:45,439
Speaker 2: or where like watching a movie.

540
00:26:46,160 --> 00:26:48,360
Speaker 3: I'm not literally being like so blah blah blah blah.

541
00:26:48,400 --> 00:26:48,560
Speaker 6: Yeah.

542
00:26:49,080 --> 00:26:52,840
Speaker 2: But when you're bringing things into that personal brand, you

543
00:26:52,880 --> 00:26:55,240
Speaker 2: have to bring energy, you have to have personality, and.

544
00:26:55,200 --> 00:26:56,280
Speaker 3: You have to be different.

545
00:26:56,640 --> 00:27:00,159
Speaker 2: So what is the perspective that you can bring in

546
00:27:00,480 --> 00:27:03,400
Speaker 2: that's different to what everyone else is saying, Whether it's

547
00:27:03,440 --> 00:27:06,960
Speaker 2: a nuanced take, whether it's another opinion, and whether it's

548
00:27:06,960 --> 00:27:07,879
Speaker 2: an added value.

549
00:27:08,720 --> 00:27:13,480
Speaker 3: Now within this, this is just my personal tip.

550
00:27:13,800 --> 00:27:17,400
Speaker 2: There may be people that disagree with this, but when

551
00:27:17,400 --> 00:27:20,960
Speaker 2: you're building your personal brand and you're adding value into

552
00:27:21,040 --> 00:27:25,280
Speaker 2: whatever that personal brand is, make it positive. Do not

553
00:27:25,480 --> 00:27:30,359
Speaker 2: build a personal brand that is built on negativity or

554
00:27:30,800 --> 00:27:36,359
Speaker 2: bringing others down, rage bait or like mythbusting in a

555
00:27:36,440 --> 00:27:40,760
Speaker 2: way that's like tearing, tearing someone else down, or tearing

556
00:27:40,760 --> 00:27:46,600
Speaker 2: something down. There's been this trend recently where negative takes

557
00:27:46,680 --> 00:27:50,840
Speaker 2: are disguised as authenticity yeah okay, or like a hot take,

558
00:27:51,040 --> 00:27:57,440
Speaker 2: a hot take, which is I'm so authentic. I'm telling

559
00:27:57,440 --> 00:27:59,720
Speaker 2: you what I don't like about this. It's just my

560
00:28:00,359 --> 00:28:03,760
Speaker 2: and it's just my opinion. For example, one of them

561
00:28:03,920 --> 00:28:06,040
Speaker 2: that I've seen and I see as a massive trend

562
00:28:06,280 --> 00:28:10,959
Speaker 2: is things I hate that influencers do. Yeah, what I

563
00:28:11,000 --> 00:28:13,399
Speaker 2: want to see is things I love that influencers do.

564
00:28:14,080 --> 00:28:17,800
Speaker 3: Or here's what I hate about this blah blah blah

565
00:28:17,800 --> 00:28:21,160
Speaker 3: blah blah blah blah. Those always trend really really well.

566
00:28:21,200 --> 00:28:24,320
Speaker 2: And absolutely if there is something that is so diabolically

567
00:28:24,320 --> 00:28:27,719
Speaker 2: incorrect and people you know should know about it, or

568
00:28:27,920 --> 00:28:30,800
Speaker 2: there's an actual scam going on, yes I'm not saying that.

569
00:28:31,240 --> 00:28:34,520
Speaker 2: But what I'm saying is building a brand on uplifting

570
00:28:34,560 --> 00:28:39,520
Speaker 2: people and positivity and lifting others up is.

571
00:28:39,640 --> 00:28:41,000
Speaker 3: Going to lift you up.

572
00:28:41,760 --> 00:28:44,880
Speaker 2: Like that's going to create a much stronger personal brand

573
00:28:45,200 --> 00:28:48,120
Speaker 2: that is going to be a lot more magnetic than

574
00:28:48,680 --> 00:28:51,600
Speaker 2: building negativity disguised as authenticity.

575
00:28:51,720 --> 00:28:56,479
Speaker 5: There are people who create content that is about calling

576
00:28:56,560 --> 00:28:58,680
Speaker 5: out things that are happening in the world that is

577
00:28:58,800 --> 00:29:05,000
Speaker 5: negative for the purpose of uplifting what I'm talking about, Yeah, which, of.

578
00:29:04,920 --> 00:29:07,200
Speaker 4: Course, and I think is an important distinction.

579
00:29:07,760 --> 00:29:10,640
Speaker 5: But also if you want to build a personal brand,

580
00:29:10,960 --> 00:29:14,080
Speaker 5: you have to think like, will people want to work

581
00:29:14,120 --> 00:29:17,040
Speaker 5: with you if all your content is just negative and

582
00:29:17,200 --> 00:29:21,840
Speaker 5: essentially online bullying disguised as being authentic.

583
00:29:21,880 --> 00:29:22,840
Speaker 4: Probably not.

584
00:29:24,040 --> 00:29:26,360
Speaker 5: So it's also like, what is the impact that you

585
00:29:26,360 --> 00:29:29,160
Speaker 5: want to leave, Yeah, and how do you want to

586
00:29:29,280 --> 00:29:32,240
Speaker 5: use this as a platform to fuel your passions, which

587
00:29:32,280 --> 00:29:33,920
Speaker 5: is what we discussed at the start.

588
00:29:33,640 --> 00:29:34,440
Speaker 4: Of the episode.

589
00:29:34,960 --> 00:29:38,000
Speaker 5: And I think that also leans into tip four, which,

590
00:29:38,320 --> 00:29:41,080
Speaker 5: like you said, is make it you and give a

591
00:29:41,120 --> 00:29:44,800
Speaker 5: fresh perspective. Yes, when you are turning a camera on,

592
00:29:45,200 --> 00:29:46,800
Speaker 5: like you said, you are sort of giving a more

593
00:29:46,920 --> 00:29:51,880
Speaker 5: maybe like strategic or polished version of yourself. But one

594
00:29:51,960 --> 00:29:55,000
Speaker 5: of the best tips that you've given me, and I've

595
00:29:55,000 --> 00:29:58,120
Speaker 5: heard you give other people as well, is creating content

596
00:29:58,240 --> 00:30:01,479
Speaker 5: like you're on FaceTime with a friend and that you

597
00:30:01,520 --> 00:30:05,280
Speaker 5: are just chatting. And so many of like my favorite

598
00:30:05,320 --> 00:30:09,440
Speaker 5: creators also create content like that. Like some creators that

599
00:30:09,480 --> 00:30:11,280
Speaker 5: I do think are really good at doing that are

600
00:30:11,760 --> 00:30:14,160
Speaker 5: Maya Kate and Lexi Mary, who you may have seen

601
00:30:14,200 --> 00:30:16,360
Speaker 5: on TikTok, and they do lots of like day in

602
00:30:16,360 --> 00:30:18,960
Speaker 5: the live and vlog content and it really feels like

603
00:30:19,080 --> 00:30:22,840
Speaker 5: you're on FaceTime with a friend. They're doing sort of

604
00:30:22,880 --> 00:30:25,040
Speaker 5: like different things, but it's just the fact that they're

605
00:30:25,080 --> 00:30:28,560
Speaker 5: being themselves that attracts me to their content.

606
00:30:28,960 --> 00:30:30,600
Speaker 4: It's kind of hard to explain, but.

607
00:30:30,640 --> 00:30:33,719
Speaker 5: It just feels like they're being their authentic self and

608
00:30:33,760 --> 00:30:35,400
Speaker 5: that in itself is magnetic.

609
00:30:36,280 --> 00:30:36,920
Speaker 1: I think as.

610
00:30:36,840 --> 00:30:39,600
Speaker 2: Well, you don't ever have to be anyone else. Like

611
00:30:39,960 --> 00:30:43,680
Speaker 2: and again, this isn't about creating a TikTok and becoming

612
00:30:43,720 --> 00:30:44,880
Speaker 2: a TikToker totally.

613
00:30:45,000 --> 00:30:46,080
Speaker 3: Like that's why.

614
00:30:46,160 --> 00:30:48,280
Speaker 2: It starts with finding your niche, finding you a passion

615
00:30:48,320 --> 00:30:50,240
Speaker 2: what you're interested in. But a big part of that

616
00:30:50,360 --> 00:30:53,960
Speaker 2: is showing up as a digital online portfolio. Right, So

617
00:30:55,040 --> 00:30:57,520
Speaker 2: we're not saying, like, listening to this, you need to

618
00:30:57,560 --> 00:31:01,560
Speaker 2: go and like literally become a TikTok and an influencer.

619
00:31:01,760 --> 00:31:03,800
Speaker 5: Know, and these are just like examples that we can

620
00:31:03,840 --> 00:31:04,680
Speaker 5: get exactly.

621
00:31:04,800 --> 00:31:07,240
Speaker 2: But that's but even whether your niche is let's say

622
00:31:07,240 --> 00:31:10,320
Speaker 2: you're a lawyer and you want to get into certain look,

623
00:31:10,320 --> 00:31:12,920
Speaker 2: you could start making content or writing a substack or

624
00:31:13,000 --> 00:31:17,000
Speaker 2: doing an email newsletter on tips for that. You know,

625
00:31:17,200 --> 00:31:18,720
Speaker 2: like there's so many ways that you can do it.

626
00:31:18,760 --> 00:31:20,800
Speaker 2: But at the end of the day, how are you.

627
00:31:20,800 --> 00:31:22,520
Speaker 3: Showing up that's different to everyone else?

628
00:31:23,280 --> 00:31:26,160
Speaker 5: And I do think a popular strategy of doing that

629
00:31:26,640 --> 00:31:29,160
Speaker 5: in recent years has also been like taking people on

630
00:31:29,200 --> 00:31:32,160
Speaker 5: a story and on a journey. So if we are

631
00:31:32,200 --> 00:31:37,280
Speaker 5: going to use that example of content creation again, you know,

632
00:31:37,400 --> 00:31:40,959
Speaker 5: create a series around a challenge that you're doing, or

633
00:31:41,080 --> 00:31:43,560
Speaker 5: you know, even people who do like renovation content.

634
00:31:44,600 --> 00:31:45,640
Speaker 3: Renovation content.

635
00:31:45,800 --> 00:31:47,920
Speaker 5: Yeah, like I just bought this house out in the country.

636
00:31:48,120 --> 00:31:50,000
Speaker 5: Me and my partner are going to renovate it together

637
00:31:50,120 --> 00:31:52,040
Speaker 5: and take people on a journey. And it's something that

638
00:31:52,080 --> 00:31:55,800
Speaker 5: you're already genuinely doing, so you can be yourself. You

639
00:31:55,880 --> 00:31:58,600
Speaker 5: don't have to put on a show because it is

640
00:31:58,680 --> 00:32:01,280
Speaker 5: just your day to day life. But also that's a

641
00:32:01,320 --> 00:32:04,960
Speaker 5: really useful strategy to create a series that will encourage

642
00:32:04,960 --> 00:32:07,760
Speaker 5: people to come back and follow that journey along with

643
00:32:07,800 --> 00:32:10,040
Speaker 5: you and the things that you learn and how you change,

644
00:32:10,440 --> 00:32:13,040
Speaker 5: and people will be asking you questions and learning more

645
00:32:13,160 --> 00:32:13,640
Speaker 5: about you.

646
00:32:14,280 --> 00:32:15,840
Speaker 4: So I think that's another really cool way that you

647
00:32:15,840 --> 00:32:16,400
Speaker 4: can do it too.

648
00:32:16,680 --> 00:32:20,880
Speaker 5: Number five, build consistency, even if you're not getting paid

649
00:32:20,960 --> 00:32:26,040
Speaker 5: for it, post and create content consistently or show up consistently,

650
00:32:26,280 --> 00:32:27,200
Speaker 5: however that may.

651
00:32:27,120 --> 00:32:29,320
Speaker 4: Look for whatever your area.

652
00:32:29,080 --> 00:32:33,200
Speaker 5: Of work is, even if it's not perfect. Quantity can

653
00:32:33,320 --> 00:32:36,960
Speaker 5: actually lead to quality in this example, because the more

654
00:32:37,000 --> 00:32:38,600
Speaker 5: that you do something, the more that you write a

655
00:32:38,640 --> 00:32:42,160
Speaker 5: newsletter or work on the book, write a chapter or post.

656
00:32:42,720 --> 00:32:44,440
Speaker 4: You're going to get better at it. You're going to

657
00:32:44,520 --> 00:32:45,360
Speaker 4: hone your skills.

658
00:32:45,720 --> 00:32:47,680
Speaker 5: And also you're going to reach more people who are

659
00:32:47,680 --> 00:32:49,880
Speaker 5: going to come back. I think that is a huge

660
00:32:49,880 --> 00:32:51,920
Speaker 5: thing for people. They're like, but it's not ready, it's

661
00:32:51,960 --> 00:32:52,600
Speaker 5: not perfect.

662
00:32:52,760 --> 00:32:53,840
Speaker 3: Yeah, it's never going to be.

663
00:32:54,000 --> 00:32:56,880
Speaker 2: It's never going to be, and it sacks Yeah, someone

664
00:32:56,880 --> 00:32:58,800
Speaker 2: who loves everything to be perfect.

665
00:32:58,960 --> 00:33:00,800
Speaker 3: Yeah, it's never going to be.

666
00:33:00,920 --> 00:33:04,560
Speaker 2: And even if you do think it's perfect, someone else

667
00:33:04,640 --> 00:33:08,280
Speaker 2: won't think it is exactly. So always never doing something

668
00:33:08,320 --> 00:33:10,680
Speaker 2: because you think it's going to be perfect is setting

669
00:33:10,680 --> 00:33:12,840
Speaker 2: yourself up for failure because even if you think it is,

670
00:33:13,080 --> 00:33:15,880
Speaker 2: there is someone out there who won't think it is exactly.

671
00:33:15,960 --> 00:33:18,840
Speaker 5: And you're holding yourself back by setting yourself up to

672
00:33:18,880 --> 00:33:21,320
Speaker 5: that stee It doesn't talk of matter. Yeah, and also

673
00:33:21,440 --> 00:33:25,800
Speaker 5: remember that everything is considered cringe until it's successful.

674
00:33:25,920 --> 00:33:31,320
Speaker 2: Also, fucking up is funny, Like fucking up is part

675
00:33:31,360 --> 00:33:34,280
Speaker 2: of it, right, Like the amount of comments I get

676
00:33:34,320 --> 00:33:36,480
Speaker 2: on the Basic Bitch book Club podcast of people being

677
00:33:36,480 --> 00:33:39,160
Speaker 2: like Alex, that is not how you pronounce that character's name,

678
00:33:39,160 --> 00:33:40,040
Speaker 2: and I go, oh.

679
00:33:39,880 --> 00:33:40,800
Speaker 3: Who did I do this time?

680
00:33:41,080 --> 00:33:42,920
Speaker 2: Yeah? Which one did I fuck? Up this time and

681
00:33:42,920 --> 00:33:44,800
Speaker 2: they're like this one. I'm like, ash, shit, someone's.

682
00:33:44,520 --> 00:33:46,720
Speaker 3: Already told me that one. And I'm like, oh, well,

683
00:33:46,840 --> 00:33:49,000
Speaker 3: that's just part of the personal brand now. I always

684
00:33:49,040 --> 00:33:51,280
Speaker 3: fuck up characters' names exactly, and like.

685
00:33:51,280 --> 00:33:53,040
Speaker 4: That's endearing to people exactly.

686
00:33:53,200 --> 00:33:55,560
Speaker 5: And success is on the other side of cringe mountain,

687
00:33:55,720 --> 00:34:00,280
Speaker 5: as they say, so just post or just why. We'll

688
00:34:00,320 --> 00:34:03,280
Speaker 5: just do whatever the thing is and do it as

689
00:34:03,280 --> 00:34:04,480
Speaker 5: if the community is.

690
00:34:04,440 --> 00:34:07,200
Speaker 2: Already there, because I need to make it if this

691
00:34:07,280 --> 00:34:09,640
Speaker 2: is all kind of starting to come together, but you

692
00:34:09,760 --> 00:34:10,200
Speaker 2: need to.

693
00:34:10,160 --> 00:34:13,920
Speaker 3: See a finished product. I always love a visual example.

694
00:34:14,000 --> 00:34:16,760
Speaker 2: I find being able to look at that really helps

695
00:34:16,840 --> 00:34:19,920
Speaker 2: me translate it to what I want it to look like.

696
00:34:20,560 --> 00:34:23,440
Speaker 2: So we wanted to share some examples of creators and

697
00:34:23,480 --> 00:34:25,680
Speaker 2: people who have really good personal brands so you can

698
00:34:25,719 --> 00:34:27,399
Speaker 2: kind of get an idea of what you want your

699
00:34:27,440 --> 00:34:31,280
Speaker 2: personal brand to look like. So Frooms aka Lucinder Price.

700
00:34:31,640 --> 00:34:34,200
Speaker 2: She is one of the strongest personal brands I've ever seen,

701
00:34:34,360 --> 00:34:35,440
Speaker 2: and I love.

702
00:34:35,239 --> 00:34:35,879
Speaker 3: Her for it.

703
00:34:36,080 --> 00:34:37,920
Speaker 2: We've had her on the show before, but she's really

704
00:34:37,920 --> 00:34:42,000
Speaker 2: built a great brand in the media space and is

705
00:34:42,120 --> 00:34:45,960
Speaker 2: just such a strong jack of all trades, Like she's

706
00:34:46,000 --> 00:34:50,520
Speaker 2: an author, she's been on podcast, she's a journalist, she's

707
00:34:50,560 --> 00:34:54,239
Speaker 2: a speaker, but she's really honed in on Instagram platform

708
00:34:54,560 --> 00:34:57,160
Speaker 2: and building her brand while she was at her old job,

709
00:34:58,200 --> 00:35:00,640
Speaker 2: and she really kind of built that up, and then

710
00:35:01,040 --> 00:35:04,480
Speaker 2: when she exited Pedestrian, she took off by really honing

711
00:35:04,480 --> 00:35:07,400
Speaker 2: that in. She would call herself the CEO of like

712
00:35:07,600 --> 00:35:10,520
Speaker 2: Rooms Enterprises World, Frooms World.

713
00:35:10,560 --> 00:35:13,200
Speaker 3: She would call her audience like employees.

714
00:35:13,760 --> 00:35:16,200
Speaker 2: Another person with a really good, strong personal brand is

715
00:35:16,200 --> 00:35:16,880
Speaker 2: Grace Beverly.

716
00:35:17,760 --> 00:35:19,480
Speaker 3: She is a founder of.

717
00:35:19,480 --> 00:35:24,480
Speaker 2: Tala, She has a podcast, she does all these things that, like,

718
00:35:24,560 --> 00:35:28,040
Speaker 2: her personal brand is so strong girl Boss Town. She

719
00:35:28,480 --> 00:35:30,920
Speaker 2: her personal brand is like if I want pop culture,

720
00:35:30,960 --> 00:35:31,759
Speaker 2: I'm like, there you go.

721
00:35:32,000 --> 00:35:33,560
Speaker 4: Yeah, that's who you're saying, That's.

722
00:35:33,360 --> 00:35:36,400
Speaker 2: Who I'm searching, Like in my head, that's you're associating

723
00:35:36,400 --> 00:35:39,440
Speaker 2: yourself with the topic. Katerina Riley, if I want to

724
00:35:39,480 --> 00:35:43,120
Speaker 2: know about like fashion and quality and shopping, she's got

725
00:35:43,160 --> 00:35:46,239
Speaker 2: really good personal brand associated with that bare face. She's

726
00:35:46,280 --> 00:35:48,279
Speaker 2: really good in the beauty industry world. Like there's so

727
00:35:48,360 --> 00:35:50,160
Speaker 2: many I can link some more in the show notes,

728
00:35:50,200 --> 00:35:52,799
Speaker 2: but yeah, they're really good examples of people that have

729
00:35:53,480 --> 00:35:54,840
Speaker 2: honed in on their personal brand.

730
00:35:55,000 --> 00:35:57,400
Speaker 3: Finally, your homework.

731
00:35:58,360 --> 00:36:01,320
Speaker 2: So if I was restarting my personal brand from scratch,

732
00:36:01,560 --> 00:36:04,759
Speaker 2: these are the things that I would do. Number one,

733
00:36:04,840 --> 00:36:07,120
Speaker 2: I would figure out what I want to own. So

734
00:36:07,480 --> 00:36:09,400
Speaker 2: where is my passion? What do I want to be

735
00:36:09,520 --> 00:36:12,799
Speaker 2: known for? What do I want to be considered an

736
00:36:12,840 --> 00:36:13,560
Speaker 2: expert in?

737
00:36:13,960 --> 00:36:14,080
Speaker 3: Like?

738
00:36:14,160 --> 00:36:16,279
Speaker 2: Decide what you want to be known for, and then

739
00:36:16,320 --> 00:36:20,640
Speaker 2: who you're talking to. Number two, lock in your name

740
00:36:20,800 --> 00:36:24,480
Speaker 2: and handles. Is it going to be your name or

741
00:36:24,480 --> 00:36:27,120
Speaker 2: are you going to create a branding name? For example,

742
00:36:27,160 --> 00:36:31,640
Speaker 2: how luc enter price has rooms so secure consistent. Use

743
00:36:31,680 --> 00:36:34,959
Speaker 2: the name, website, domain, and email. And there are also

744
00:36:35,000 --> 00:36:36,799
Speaker 2: websites that you can use to use that. And you

745
00:36:36,840 --> 00:36:38,799
Speaker 2: can check multiple platforms so you don't have to go

746
00:36:38,920 --> 00:36:42,560
Speaker 2: individually and make sure that they're all there. Number three

747
00:36:42,680 --> 00:36:47,239
Speaker 2: is to create a simple visual identity. Get a clean headshot,

748
00:36:47,719 --> 00:36:49,680
Speaker 2: don't make it too corporate, don't do it on like

749
00:36:49,719 --> 00:36:53,160
Speaker 2: a white wall, and take it with your iPhone. It

750
00:36:53,200 --> 00:36:57,399
Speaker 2: doesn't need to be literally a studio lighting and blah

751
00:36:57,400 --> 00:36:58,080
Speaker 2: blah blah blah blah.

752
00:36:58,080 --> 00:36:59,560
Speaker 3: iPhones are so good these days. Just take it on

753
00:36:59,560 --> 00:37:00,239
Speaker 3: your iPhone.

754
00:37:00,480 --> 00:37:03,919
Speaker 2: Choose two to three brand colors, and then also take

755
00:37:04,080 --> 00:37:06,719
Speaker 2: two font styles that you'll stick to one for like

756
00:37:06,719 --> 00:37:09,360
Speaker 2: your header and title, and then one for your body

757
00:37:09,440 --> 00:37:10,360
Speaker 2: and paragraphs.

758
00:37:10,560 --> 00:37:11,960
Speaker 3: This one is probably.

759
00:37:11,840 --> 00:37:16,879
Speaker 2: The most important is create a free source, so give

760
00:37:16,960 --> 00:37:18,320
Speaker 2: something to people for free.

761
00:37:18,400 --> 00:37:20,920
Speaker 3: That's like this taster, this teaser of this is what

762
00:37:20,960 --> 00:37:23,600
Speaker 3: I can offer you and so much more. For us,

763
00:37:23,760 --> 00:37:26,200
Speaker 3: it was our viral sales cheat sheets.

764
00:37:26,719 --> 00:37:28,719
Speaker 2: So many people have told us that we should put

765
00:37:28,719 --> 00:37:31,680
Speaker 2: those behind a paywall, but we never ever will, Like,

766
00:37:31,840 --> 00:37:35,360
Speaker 2: those are our free service to people. That is like,

767
00:37:35,560 --> 00:37:38,440
Speaker 2: this is just one of the reasons why you should

768
00:37:38,440 --> 00:37:40,239
Speaker 2: follow us. This is one of the reasons why we

769
00:37:40,320 --> 00:37:44,880
Speaker 2: are cooled by b chicks, you know, like, give people

770
00:37:45,000 --> 00:37:47,759
Speaker 2: a free resource, whether it's a substack, whether it's an

771
00:37:47,800 --> 00:37:51,000
Speaker 2: email newsletter, whether it's an ebook, whatever, it is a

772
00:37:51,080 --> 00:37:54,799
Speaker 2: social series that people gain a value out of you

773
00:37:55,080 --> 00:37:57,000
Speaker 2: without them having to pay for it.

774
00:37:58,880 --> 00:37:59,439
Speaker 3: Number six.

775
00:37:59,560 --> 00:38:03,360
Speaker 2: Engage with others early, figure out who within that niche

776
00:38:03,640 --> 00:38:06,640
Speaker 2: is also going to strengthen your space with it. It.

777
00:38:06,640 --> 00:38:07,839
Speaker 3: People aren't competitors.

778
00:38:07,920 --> 00:38:10,239
Speaker 2: I think that was one of the biggest things that

779
00:38:11,200 --> 00:38:13,279
Speaker 2: I was really glad to have learned early on, is

780
00:38:13,320 --> 00:38:17,480
Speaker 2: that we are not in competition with other creators and

781
00:38:17,560 --> 00:38:18,680
Speaker 2: working together.

782
00:38:18,520 --> 00:38:20,239
Speaker 3: Actually lifts everyone up.

783
00:38:20,760 --> 00:38:24,640
Speaker 2: Rather than having to be first or against them or

784
00:38:24,719 --> 00:38:28,320
Speaker 2: oh their content on this to better and like working

785
00:38:28,320 --> 00:38:31,960
Speaker 2: together and networking like that will only strengthen your personal

786
00:38:32,000 --> 00:38:39,920
Speaker 2: brand and finally collect proof asap, like screenshot comments that

787
00:38:40,000 --> 00:38:45,239
Speaker 2: give you praise, ask for testimonials from people, get the emails.

788
00:38:44,760 --> 00:38:46,200
Speaker 3: And blare it.

789
00:38:46,960 --> 00:38:48,799
Speaker 2: No one is going to screen for you as loud

790
00:38:48,840 --> 00:38:52,280
Speaker 2: as you will for yourself, so dust off those.

791
00:38:52,200 --> 00:38:53,720
Speaker 3: Lungs and get screaming.

792
00:38:54,320 --> 00:39:01,120
Speaker 2: Go tea, go tea, like showcase your small wins. Yeah

793
00:39:01,760 --> 00:39:03,160
Speaker 2: so yeah, I love it.

794
00:39:03,200 --> 00:39:04,400
Speaker 4: Well, there's your homework, chicks.

795
00:39:04,400 --> 00:39:08,840
Speaker 2: There's your homework, and feel free to leave any questions

796
00:39:08,840 --> 00:39:10,719
Speaker 2: for us in the comments on Spotify and we can

797
00:39:10,760 --> 00:39:13,440
Speaker 2: get back to you about how to build your personal.

798
00:39:13,040 --> 00:39:15,880
Speaker 3: Brand or glow it up even more. But I'm excited

799
00:39:15,880 --> 00:39:17,760
Speaker 3: for everyone to go glue yes.

800
00:39:17,920 --> 00:39:20,120
Speaker 5: And also if you want to shout out any creators

801
00:39:20,120 --> 00:39:23,759
Speaker 5: that you feel like an amazing personal brand, we love

802
00:39:23,800 --> 00:39:24,239
Speaker 5: to see it.

803
00:39:24,480 --> 00:39:26,879
Speaker 4: Always love to add people to the follow list. So

804
00:39:27,239 --> 00:39:29,239
Speaker 4: Sharon barm Wird, Jiggy's love it.

805
00:39:29,520 --> 00:39:31,360
Speaker 2: Thanks for listening, chicks, and thanks for having us in

806
00:39:31,360 --> 00:39:34,600
Speaker 2: your ear holes. We absolutely love to be here and

807
00:39:34,680 --> 00:39:35,800
Speaker 2: we will see you on Thursday.

808
00:39:36,000 --> 00:39:46,759
Speaker 1: Bat Chicks Bye,