1 00:00:04,160 --> 00:00:07,000 Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the 2 00:00:07,040 --> 00:00:09,520 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,560 --> 00:00:12,680 Speaker 1: recording on a wobbical land. Now, I somehow managed to 4 00:00:12,720 --> 00:00:15,480 Speaker 1: build an empire from the garage underneath my house, and 5 00:00:15,560 --> 00:00:17,840 Speaker 1: I'm here to share it all with you, from the winds, 6 00:00:18,079 --> 00:00:22,720 Speaker 1: the mistakes, the challenging times, and the funny moments in between. So, 7 00:00:22,800 --> 00:00:25,279 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:25,280 --> 00:00:27,880 Speaker 1: game at all, Maybe you're just looking for some general inspo, 9 00:00:28,400 --> 00:00:31,040 Speaker 1: or you simply just want to hear the tea. 10 00:00:31,360 --> 00:00:33,040 Speaker 2: This is the podcast for you. 11 00:00:33,800 --> 00:00:38,000 Speaker 1: Coming up on today's episode, I'm flipping the script. Recently 12 00:00:38,080 --> 00:00:42,239 Speaker 1: I did an episode about staff on social media and 13 00:00:42,360 --> 00:00:46,280 Speaker 1: staff being the face of a brand, or your brand, 14 00:00:46,360 --> 00:00:48,839 Speaker 1: or any brand for that matter. Today I'm going to 15 00:00:48,880 --> 00:00:52,960 Speaker 1: be talking about being the face of your brand as 16 00:00:53,040 --> 00:00:58,240 Speaker 1: a founder and owner, and just the fact that we're 17 00:00:58,320 --> 00:01:02,200 Speaker 1: kind of entering this era where owners are feeling so 18 00:01:02,400 --> 00:01:06,240 Speaker 1: much pressure to be the face of the brand. Isn't 19 00:01:06,240 --> 00:01:09,679 Speaker 1: it so funny how far marketing has come and how 20 00:01:09,800 --> 00:01:13,319 Speaker 1: differently we do it. So, without further ado, let's just 21 00:01:13,319 --> 00:01:20,800 Speaker 1: get straight down to business. Oh well, who better to 22 00:01:21,000 --> 00:01:25,640 Speaker 1: speak on this topic than me being the face of 23 00:01:25,680 --> 00:01:30,200 Speaker 1: your brand. I was at a networking business kind of 24 00:01:30,240 --> 00:01:35,120 Speaker 1: conference event thing a few weeks back now, and one 25 00:01:35,160 --> 00:01:38,399 Speaker 1: person that was doing a keynote speech, they were talking 26 00:01:38,400 --> 00:01:42,320 Speaker 1: about how different marketing used to be back in the day, 27 00:01:43,560 --> 00:01:46,720 Speaker 1: and this was like a he was like an older 28 00:01:46,760 --> 00:01:49,080 Speaker 1: guy who'd been in business for a really long time, 29 00:01:49,600 --> 00:01:54,400 Speaker 1: and he had some visual examples of ways that businesses 30 00:01:54,480 --> 00:01:55,560 Speaker 1: used to market themselves. 31 00:01:55,600 --> 00:01:58,640 Speaker 2: And this was before online businesses were a thing, right. 32 00:01:58,480 --> 00:02:01,520 Speaker 1: It was before social media. It was before or websites 33 00:02:01,640 --> 00:02:03,760 Speaker 1: or anything. It was just when a business was like 34 00:02:04,120 --> 00:02:07,240 Speaker 1: a shop, like your local shop or your local surf shop, 35 00:02:07,360 --> 00:02:11,639 Speaker 1: or your local news shop or whatever. And he had 36 00:02:11,720 --> 00:02:14,639 Speaker 1: visual examples and he said, like back in the day, 37 00:02:14,760 --> 00:02:18,440 Speaker 1: like this was advertising, and shops would like put a 38 00:02:19,160 --> 00:02:21,919 Speaker 1: frame display like out on the road in front of 39 00:02:21,960 --> 00:02:25,800 Speaker 1: their business, and it might have like their product offering 40 00:02:25,919 --> 00:02:27,960 Speaker 1: on the a frame so that you could like be 41 00:02:28,000 --> 00:02:29,600 Speaker 1: out the front of the shop and see what they've 42 00:02:29,600 --> 00:02:35,000 Speaker 1: got in store just on this sign. And in the 43 00:02:35,040 --> 00:02:40,120 Speaker 1: shop window. Businesses used to have like a catalog in 44 00:02:40,240 --> 00:02:43,560 Speaker 1: the window, printed a heap of time so that it 45 00:02:43,639 --> 00:02:46,640 Speaker 1: stood out and it was like their whole catalog and 46 00:02:46,840 --> 00:02:49,680 Speaker 1: offering right there in the window, so you didn't have 47 00:02:49,720 --> 00:02:51,959 Speaker 1: to like go into the shop to see what they had. 48 00:02:52,040 --> 00:02:54,080 Speaker 1: You could look at all these posters stuck in the 49 00:02:54,120 --> 00:02:57,280 Speaker 1: window and that's how you would see what they're selling inside. 50 00:02:58,000 --> 00:03:00,480 Speaker 2: And those concepts are just so simple. 51 00:03:01,000 --> 00:03:04,200 Speaker 1: And he was saying, you know, if you wanted to 52 00:03:04,240 --> 00:03:08,200 Speaker 1: go real fancy back in the day, you could buy 53 00:03:08,280 --> 00:03:11,520 Speaker 1: an ad on the radio, you know, and then like 54 00:03:11,800 --> 00:03:15,800 Speaker 1: television as well, obviously like having a TV commercial. But 55 00:03:16,080 --> 00:03:19,600 Speaker 1: when he was talking through this, it just made me think, like, wow, 56 00:03:19,840 --> 00:03:24,240 Speaker 1: how crazy that we're in this era now where social 57 00:03:24,280 --> 00:03:28,560 Speaker 1: media is everything and content is everything, and you know, 58 00:03:28,680 --> 00:03:32,720 Speaker 1: whilst traditional media still exists. You know, you can still 59 00:03:32,720 --> 00:03:35,480 Speaker 1: put signs up, and you can still buy an ad 60 00:03:35,520 --> 00:03:39,200 Speaker 1: on the radio. It's just so different now where business 61 00:03:39,200 --> 00:03:43,840 Speaker 1: owners can have so much success by posting organically to 62 00:03:43,920 --> 00:03:45,680 Speaker 1: social media. And I'm going to talk a bit about 63 00:03:45,720 --> 00:03:49,680 Speaker 1: content today as well, because i know for a fact 64 00:03:49,760 --> 00:03:53,000 Speaker 1: that content is one of the number one things that 65 00:03:53,080 --> 00:03:56,800 Speaker 1: people struggle with the most. And do you want to 66 00:03:56,800 --> 00:03:58,760 Speaker 1: know I'm just going on lots of tangents already in 67 00:03:58,760 --> 00:04:03,920 Speaker 1: this episode, Sorry's and but one thing that's been really 68 00:04:03,920 --> 00:04:07,840 Speaker 1: cool for me is I've obviously been around on the 69 00:04:07,880 --> 00:04:10,440 Speaker 1: internet for a really long time. I've been sharing my 70 00:04:10,600 --> 00:04:13,560 Speaker 1: face and voice and life on social media for well 71 00:04:13,600 --> 00:04:16,159 Speaker 1: over ten years. And back in the day, when I 72 00:04:16,240 --> 00:04:18,599 Speaker 1: was just an influencer and not in the business world 73 00:04:18,640 --> 00:04:21,000 Speaker 1: at all, I would kind of do like meet and 74 00:04:21,040 --> 00:04:25,920 Speaker 1: greets or like events with brands, and people would meet 75 00:04:25,960 --> 00:04:28,480 Speaker 1: me and say, hey, can we get a photo, like 76 00:04:28,520 --> 00:04:31,040 Speaker 1: I love your YouTube videos and stuff, and that would 77 00:04:31,040 --> 00:04:31,400 Speaker 1: be it. 78 00:04:31,880 --> 00:04:34,440 Speaker 2: Like that was my interactions with people back in the day. 79 00:04:34,520 --> 00:04:38,839 Speaker 1: But what is the most awesome thing ever is these days, 80 00:04:38,880 --> 00:04:41,520 Speaker 1: I've been doing a lot of like talks on stages 81 00:04:41,560 --> 00:04:43,240 Speaker 1: and keynotes and all that kind of stuff. 82 00:04:43,279 --> 00:04:44,280 Speaker 2: And whenever I do. 83 00:04:44,200 --> 00:04:47,080 Speaker 1: A keynote or a panel or whatever at any of 84 00:04:47,120 --> 00:04:49,880 Speaker 1: these events that I'm speaking at, I'll finish up on 85 00:04:49,920 --> 00:04:52,560 Speaker 1: the stage and then naturally, if there's like a. 86 00:04:52,560 --> 00:04:55,440 Speaker 2: Break, people will come and want to meet me. 87 00:04:55,600 --> 00:04:57,960 Speaker 1: So like I kind of always do like an impromptu 88 00:04:58,360 --> 00:05:00,919 Speaker 1: meet and greet after each time I talk on stage. 89 00:05:01,360 --> 00:05:06,400 Speaker 1: But something that I'm noticing a lot lately, especially is 90 00:05:06,520 --> 00:05:09,840 Speaker 1: when I do these imprompt you meet and greets after 91 00:05:09,880 --> 00:05:12,960 Speaker 1: my talks instead of people just being like hey, like 92 00:05:13,000 --> 00:05:14,479 Speaker 1: I love what you do? 93 00:05:14,680 --> 00:05:16,080 Speaker 2: Can we get a photo? 94 00:05:16,720 --> 00:05:21,120 Speaker 1: People ask me questions about business, like they might have like. 95 00:05:21,080 --> 00:05:22,800 Speaker 2: A specific question that they have for me. 96 00:05:23,240 --> 00:05:27,000 Speaker 1: They might have something they're struggling with with their business, 97 00:05:27,480 --> 00:05:30,560 Speaker 1: And it's like, I feel so honored every time someone 98 00:05:30,640 --> 00:05:33,680 Speaker 1: asks me a question about business, And it's just been 99 00:05:33,800 --> 00:05:36,000 Speaker 1: really cool for me personally to go from. 100 00:05:36,000 --> 00:05:37,039 Speaker 2: Hey, can we get a photo? 101 00:05:37,160 --> 00:05:39,680 Speaker 1: I love your videos, to Hey, britt, I've got some 102 00:05:39,800 --> 00:05:41,800 Speaker 1: questions I would love to ask you. Like, it's just 103 00:05:41,839 --> 00:05:45,359 Speaker 1: I feel so honored when someone asks me business questions. 104 00:05:45,360 --> 00:05:46,159 Speaker 1: And then of course I'm like, do you. 105 00:05:46,120 --> 00:05:46,839 Speaker 2: Want to get a photo? 106 00:05:46,880 --> 00:05:48,840 Speaker 1: And you know, we still do the fun photo bit, 107 00:05:48,839 --> 00:05:51,599 Speaker 1: but people are literally coming to me for business advice 108 00:05:52,200 --> 00:05:54,800 Speaker 1: and I just think that's the coolest thing ever. And 109 00:05:55,240 --> 00:05:58,200 Speaker 1: a lot of the questions that I get are about content. 110 00:05:58,640 --> 00:06:01,640 Speaker 1: Like I'm noticing a theme that content is like a 111 00:06:01,680 --> 00:06:05,880 Speaker 1: pain point for a lot of business owners, and business 112 00:06:05,880 --> 00:06:08,640 Speaker 1: owners are feeling as if though they have no choice 113 00:06:09,000 --> 00:06:13,360 Speaker 1: but to do content, especially in twenty twenty five, because 114 00:06:13,560 --> 00:06:16,120 Speaker 1: they feel as if though if they don't do content, 115 00:06:16,880 --> 00:06:19,760 Speaker 1: they'll get left behind. But at the same time, I 116 00:06:19,800 --> 00:06:22,560 Speaker 1: feel like content is one of those things that people 117 00:06:22,760 --> 00:06:24,680 Speaker 1: always put in the too hard basket. 118 00:06:25,080 --> 00:06:25,880 Speaker 2: It's too hard. 119 00:06:26,320 --> 00:06:31,000 Speaker 1: I don't have the time, I'm not creative enough, and 120 00:06:32,120 --> 00:06:34,800 Speaker 1: I get it. But I think it's more of a 121 00:06:34,839 --> 00:06:38,880 Speaker 1: mentality thing with content, because when push comes to shove 122 00:06:38,960 --> 00:06:42,400 Speaker 1: and you actually make content, especially if it's just a 123 00:06:42,440 --> 00:06:46,520 Speaker 1: little TikTok or a little real, it doesn't actually take 124 00:06:46,560 --> 00:06:49,479 Speaker 1: that long. It's more like we have this mind frame. 125 00:06:49,520 --> 00:06:52,200 Speaker 1: And I'll admit I'm like that sometimes too, like I'm 126 00:06:52,240 --> 00:06:54,720 Speaker 1: too fucking busy. I can't think of making videos right now. 127 00:06:55,080 --> 00:06:59,960 Speaker 1: But then when you actually take the action and make 128 00:07:00,080 --> 00:07:03,799 Speaker 1: the piece of content, in reality, it's not really that long. 129 00:07:03,839 --> 00:07:06,400 Speaker 1: But we all just like think that content is too 130 00:07:06,480 --> 00:07:08,400 Speaker 1: hard to make. Xander, you're nodding your head and kind 131 00:07:08,400 --> 00:07:11,280 Speaker 1: of agreeing. I did a little couple of stories on 132 00:07:11,320 --> 00:07:13,840 Speaker 1: my stories last night. I'm pre recording this episode, by 133 00:07:13,840 --> 00:07:15,120 Speaker 1: the way, so it was a while ago by the 134 00:07:15,120 --> 00:07:15,840 Speaker 1: time you're hearing this. 135 00:07:16,360 --> 00:07:16,840 Speaker 2: I did a. 136 00:07:18,360 --> 00:07:20,480 Speaker 1: Story series and I said this is for all of 137 00:07:20,520 --> 00:07:23,520 Speaker 1: my business owners, content creators, and listeners of big business. 138 00:07:23,720 --> 00:07:26,040 Speaker 2: I'm going into my bulk content era. 139 00:07:26,720 --> 00:07:29,000 Speaker 1: And one question that people always ask me, like what's 140 00:07:29,040 --> 00:07:31,600 Speaker 1: the right amount of times to post, you know, and 141 00:07:31,640 --> 00:07:34,160 Speaker 1: what time of the day is the right time to post, 142 00:07:34,560 --> 00:07:38,200 Speaker 1: and there's no definitive answer to that. It's however much 143 00:07:38,240 --> 00:07:40,760 Speaker 1: you want to put yourself out there. I always post 144 00:07:40,800 --> 00:07:43,160 Speaker 1: a majority of my content at night, and that's just 145 00:07:43,160 --> 00:07:46,000 Speaker 1: because I have always assumed that's when most people are 146 00:07:46,000 --> 00:07:48,440 Speaker 1: on their phones, when they're finished inner, they're laying around, 147 00:07:48,480 --> 00:07:50,640 Speaker 1: they're on the lounge, they're in their bed. I always 148 00:07:50,680 --> 00:07:52,520 Speaker 1: do a majority of my posts at night, but I 149 00:07:52,520 --> 00:07:56,680 Speaker 1: also chuck posts up in the morning, like morning, lunchtime, nighttime. 150 00:07:57,640 --> 00:08:03,600 Speaker 1: And I myself have never had any content goals. My 151 00:08:03,720 --> 00:08:07,480 Speaker 1: goal with content has just always been create and post content. 152 00:08:07,960 --> 00:08:10,200 Speaker 1: I'm not like the type of person where I have 153 00:08:10,320 --> 00:08:13,320 Speaker 1: structure with my content or goals in terms of how 154 00:08:13,360 --> 00:08:16,600 Speaker 1: many I definitely want to post. But in my mind, 155 00:08:16,760 --> 00:08:19,080 Speaker 1: I think I've always had the thought I want to 156 00:08:19,120 --> 00:08:22,840 Speaker 1: at least try to post one real a day and TikTok. 157 00:08:23,400 --> 00:08:26,000 Speaker 1: And I thought to myself, just quite literally yesterday morning, 158 00:08:26,480 --> 00:08:29,640 Speaker 1: why am I limiting myself to one a day, which 159 00:08:29,640 --> 00:08:32,680 Speaker 1: I know sounds crazy because that's a lot, But there's 160 00:08:32,720 --> 00:08:34,800 Speaker 1: no limit on how many times you can post. And 161 00:08:34,840 --> 00:08:38,560 Speaker 1: I actually saw an interview with Addison Ray. If you 162 00:08:38,600 --> 00:08:40,440 Speaker 1: don't know her, she's absolutely killing it. 163 00:08:40,480 --> 00:08:42,800 Speaker 2: She's like an she's already like a pop star, but 164 00:08:42,840 --> 00:08:43,559 Speaker 2: she's really like. 165 00:08:43,640 --> 00:08:46,320 Speaker 1: Up and coming, like she's young and she's new, and 166 00:08:46,360 --> 00:08:49,880 Speaker 1: she's absolutely killing it. And she rose to fame on 167 00:08:49,920 --> 00:08:54,240 Speaker 1: TikTok kind of through like covid times, and she's kind 168 00:08:54,240 --> 00:08:56,440 Speaker 1: of stepped away from being a TikToker now and is 169 00:08:56,480 --> 00:08:59,000 Speaker 1: like moving more into being just a full on pop star. 170 00:09:00,040 --> 00:09:03,960 Speaker 1: And they were talking about TikTok in the interview, and 171 00:09:04,040 --> 00:09:06,840 Speaker 1: she was saying in the height of her like she 172 00:09:06,960 --> 00:09:09,440 Speaker 1: got millions and millions of followers on TikTok. She said, 173 00:09:09,480 --> 00:09:12,200 Speaker 1: in the height of her growing that TikTok and wanting 174 00:09:12,240 --> 00:09:14,920 Speaker 1: to become super famous. On TikTok, she was posting seven 175 00:09:14,960 --> 00:09:18,880 Speaker 1: to twelve TikTok's a day, which is wild. But in 176 00:09:19,000 --> 00:09:21,520 Speaker 1: saying that, the type of content that she was posting 177 00:09:21,559 --> 00:09:23,280 Speaker 1: back in the day, it might just be her dancing 178 00:09:23,280 --> 00:09:26,800 Speaker 1: for twenty seconds, so like really easy to make videos. 179 00:09:27,040 --> 00:09:30,040 Speaker 1: But I'm in my bolk content era. I've decided because 180 00:09:30,040 --> 00:09:32,280 Speaker 1: why should I limit myself to one a day? So 181 00:09:32,400 --> 00:09:36,640 Speaker 1: yesterday I posted four reels, which is crazy, and I 182 00:09:36,679 --> 00:09:39,760 Speaker 1: don't want to have any unrealistic expectations that I'm going 183 00:09:39,800 --> 00:09:40,559 Speaker 1: to be able to do that. 184 00:09:40,600 --> 00:09:44,560 Speaker 2: All the time. But the more content the better. 185 00:09:44,760 --> 00:09:46,720 Speaker 1: And I think we all just need to get out 186 00:09:46,720 --> 00:09:52,280 Speaker 1: of that mindset that it's too hard, because yeah, it's hard, 187 00:09:52,320 --> 00:09:56,160 Speaker 1: but anything is hard when you think about it, especially 188 00:09:56,200 --> 00:09:58,400 Speaker 1: if it's something that you have to like work on 189 00:09:58,559 --> 00:10:01,120 Speaker 1: and hopefully get results from. Like it's going to feel 190 00:10:01,160 --> 00:10:03,920 Speaker 1: tough and challenging when it comes to content. If it 191 00:10:03,920 --> 00:10:06,160 Speaker 1: was a piece of piss and everyone got twenty million 192 00:10:06,200 --> 00:10:09,400 Speaker 1: views every time we posted, like everyone would be doing it, 193 00:10:09,440 --> 00:10:11,920 Speaker 1: but then it wouldn't be fun and exciting. And I've 194 00:10:11,920 --> 00:10:15,040 Speaker 1: got actually another example here for you. I'm just going 195 00:10:15,080 --> 00:10:15,880 Speaker 1: on so many tangents. 196 00:10:15,920 --> 00:10:16,240 Speaker 2: I squeaar. 197 00:10:16,240 --> 00:10:18,120 Speaker 1: I'm getting to the point in this episode of talking 198 00:10:18,160 --> 00:10:20,000 Speaker 1: about like being the face of your brand, but I 199 00:10:20,080 --> 00:10:21,840 Speaker 1: just got to go on lots of tangents to get there. 200 00:10:22,679 --> 00:10:25,800 Speaker 1: When I was at retail Fest, and I hope this 201 00:10:25,840 --> 00:10:27,600 Speaker 1: guy doesn't mind me talking about him, I'm not going 202 00:10:27,679 --> 00:10:30,880 Speaker 1: to say his name. I was at retail Fest, which 203 00:10:30,920 --> 00:10:35,440 Speaker 1: is like this networking conference event that happens every year, 204 00:10:35,960 --> 00:10:39,200 Speaker 1: and I was just standing like outside in the foyer 205 00:10:39,480 --> 00:10:43,000 Speaker 1: area with my friend Anita, who owns Hero Packaging, and 206 00:10:43,000 --> 00:10:45,040 Speaker 1: she's been on the pod. If you haven't heard out 207 00:10:45,080 --> 00:10:48,600 Speaker 1: episodes together, go give him a listen. And this guy, 208 00:10:48,679 --> 00:10:50,720 Speaker 1: because it's a networking event, like you're just saying hello 209 00:10:50,840 --> 00:10:53,960 Speaker 1: to anyone and everyone like everyone's excited and keen to 210 00:10:54,000 --> 00:10:58,319 Speaker 1: meet one another. And this guy just randomly like was 211 00:10:58,360 --> 00:11:00,000 Speaker 1: standing near us and he was like hey, ladies, hey, 212 00:11:00,160 --> 00:11:03,080 Speaker 1: going like he was super friendly. And so you're wearing 213 00:11:03,320 --> 00:11:06,360 Speaker 1: lanyards at this event that says like your company name, 214 00:11:06,440 --> 00:11:08,120 Speaker 1: So it's like a really great way to be like, oh, 215 00:11:08,160 --> 00:11:10,760 Speaker 1: what's this company that you either work out or own? 216 00:11:11,480 --> 00:11:12,679 Speaker 2: And so we got chatting. 217 00:11:12,880 --> 00:11:15,839 Speaker 1: He had no idea who either of us are, and 218 00:11:16,280 --> 00:11:20,840 Speaker 1: he had his business name on his lanyard and we 219 00:11:20,840 --> 00:11:22,760 Speaker 1: were like, oh, what's your business? And he said, like 220 00:11:22,880 --> 00:11:25,200 Speaker 1: I said, he was the owner, and he said, I 221 00:11:25,480 --> 00:11:29,080 Speaker 1: sell like ergonomic office chairs, and I was like, oh cool. 222 00:11:29,559 --> 00:11:32,120 Speaker 1: And then I got chatting in like another conversation, and 223 00:11:32,160 --> 00:11:35,360 Speaker 1: Anita must have said to this guy, show me your business, 224 00:11:35,360 --> 00:11:38,360 Speaker 1: like I want to see. And if you know Anita 225 00:11:38,559 --> 00:11:41,280 Speaker 1: like sell anything online is like her username. She is 226 00:11:41,400 --> 00:11:45,120 Speaker 1: just like the most straight to the point, cutthroat like 227 00:11:45,960 --> 00:11:48,959 Speaker 1: marketer and business person and I love her for it, 228 00:11:49,280 --> 00:11:51,760 Speaker 1: and so I wasn't in the conversation at this point, 229 00:11:52,000 --> 00:11:54,960 Speaker 1: but she said, show me your business, and so he 230 00:11:55,080 --> 00:11:58,200 Speaker 1: pulled up his Instagram account and was like, this is it. 231 00:11:58,880 --> 00:12:01,040 Speaker 2: And then I came. 232 00:12:00,840 --> 00:12:03,600 Speaker 1: Back into the conversation like as he was showing her 233 00:12:03,920 --> 00:12:06,280 Speaker 1: his Instagram and bless him. 234 00:12:06,640 --> 00:12:08,640 Speaker 2: His Instagram was just like. 235 00:12:08,640 --> 00:12:12,480 Speaker 1: His e commerce product photos posted like down the whole grid. 236 00:12:12,400 --> 00:12:15,440 Speaker 2: Like there was no reels, there was no people. 237 00:12:15,960 --> 00:12:19,520 Speaker 1: It was just his photos of his chairs against a 238 00:12:19,559 --> 00:12:22,800 Speaker 1: white backdrop kind of thing. It was giving very like 239 00:12:22,920 --> 00:12:25,400 Speaker 1: six years ago when you could post photos like that 240 00:12:25,640 --> 00:12:27,439 Speaker 1: and it would sell. And I think a lot of 241 00:12:27,480 --> 00:12:29,760 Speaker 1: business owners are still stuck in that mindset that you 242 00:12:29,800 --> 00:12:32,560 Speaker 1: need to have, like this really curated feed and it 243 00:12:32,600 --> 00:12:35,520 Speaker 1: needs to be all about products and selling when that's 244 00:12:35,559 --> 00:12:38,520 Speaker 1: so far from the truth. In twenty twenty five, our 245 00:12:38,559 --> 00:12:41,480 Speaker 1: feeds need to be nothing really about our products and 246 00:12:41,559 --> 00:12:47,960 Speaker 1: everything about us as people and poor and not poor Anita, 247 00:12:48,360 --> 00:12:51,079 Speaker 1: the poor guy. Anita was going this is shit. She's 248 00:12:51,200 --> 00:12:54,199 Speaker 1: going this is not good, and he's like, what do 249 00:12:54,280 --> 00:12:56,640 Speaker 1: you mean And she's like, what are you doing? Like 250 00:12:56,679 --> 00:13:00,520 Speaker 1: there's no people in this feed, Like it's just your 251 00:13:00,600 --> 00:13:03,160 Speaker 1: photos of your chairs, like you know, stock images from 252 00:13:03,160 --> 00:13:06,280 Speaker 1: his website and Lucky the guy was really funny. 253 00:13:06,360 --> 00:13:07,199 Speaker 2: She was like, what do you mean? 254 00:13:07,280 --> 00:13:10,000 Speaker 1: What am I doing wrong? And then Anita's going, do 255 00:13:10,040 --> 00:13:11,680 Speaker 1: you know who you're standing with? He like this is 256 00:13:11,720 --> 00:13:14,640 Speaker 1: Britney Son is like she's the queen of content. And 257 00:13:14,679 --> 00:13:16,800 Speaker 1: I'm like, give me your phone. And so I'm looking 258 00:13:16,840 --> 00:13:19,560 Speaker 1: at his phone and I'm like, where's the people? Like 259 00:13:19,880 --> 00:13:22,679 Speaker 1: it's just photos of chairs, Like this isn't gonna sell 260 00:13:23,200 --> 00:13:24,840 Speaker 1: and he's like, what do you mean. I'm like, you 261 00:13:24,840 --> 00:13:29,360 Speaker 1: need to create reels with your chairs and post them. 262 00:13:29,400 --> 00:13:32,040 Speaker 1: Like do a video spinning around on the see how 263 00:13:32,080 --> 00:13:34,240 Speaker 1: many times you can spin with one push, Like there's 264 00:13:34,280 --> 00:13:36,240 Speaker 1: a video idea for you, Like get someone to push 265 00:13:36,320 --> 00:13:39,480 Speaker 1: you once and see how many times you spin around. 266 00:13:40,320 --> 00:13:43,199 Speaker 1: Do a video racing down the street on your chairs, 267 00:13:43,280 --> 00:13:46,360 Speaker 1: Like just get creative and think outside the box. And 268 00:13:46,440 --> 00:13:47,800 Speaker 1: do you want to know the first thing that he 269 00:13:47,880 --> 00:13:51,160 Speaker 1: said to me when I said to him, you need 270 00:13:51,200 --> 00:13:53,319 Speaker 1: to have a person in your videos, like you need 271 00:13:53,360 --> 00:13:56,280 Speaker 1: to be in the videos. And he was like young twenties, 272 00:13:56,440 --> 00:14:00,680 Speaker 1: like friendly, funny looking guy, not funny looking, like fun 273 00:14:01,720 --> 00:14:02,800 Speaker 1: fun fun guy. 274 00:14:03,320 --> 00:14:07,160 Speaker 2: Santa. His first thing he. 275 00:14:07,120 --> 00:14:14,560 Speaker 1: Said to me was can I outsource that? And I 276 00:14:15,000 --> 00:14:19,280 Speaker 1: was like, did you really just say that? Like I'm 277 00:14:19,600 --> 00:14:21,600 Speaker 1: trying to give him this advice with his content and 278 00:14:21,880 --> 00:14:23,880 Speaker 1: Anita and I are like hyping him up giving him 279 00:14:23,920 --> 00:14:27,040 Speaker 1: video ideas, and his first initial thought was can he 280 00:14:27,160 --> 00:14:28,600 Speaker 1: just goes, well, can I outsource that? 281 00:14:28,640 --> 00:14:29,920 Speaker 2: Can I get someone else to do it? 282 00:14:30,400 --> 00:14:33,800 Speaker 1: And I just wanted to say to him, like, if 283 00:14:33,840 --> 00:14:36,600 Speaker 1: you want to own a business and you want it 284 00:14:36,640 --> 00:14:40,960 Speaker 1: to be successful, and if you want if you want 285 00:14:41,000 --> 00:14:45,120 Speaker 1: to grow, like you can't as the founder be so 286 00:14:45,440 --> 00:14:49,040 Speaker 1: lazy with your own marketing that your first thought when 287 00:14:49,040 --> 00:14:51,640 Speaker 1: it comes to like content for your business and getting 288 00:14:51,680 --> 00:14:53,560 Speaker 1: the word out there and marketing is oh, can I 289 00:14:53,600 --> 00:14:56,600 Speaker 1: outsource that to someone else? And I was like, no, 290 00:14:56,720 --> 00:15:00,080 Speaker 1: you shouldn't outsource it, like this is your product, to 291 00:15:00,160 --> 00:15:02,160 Speaker 1: be proud of it and you should jump in and 292 00:15:02,160 --> 00:15:04,320 Speaker 1: like try to get the word out there. And I 293 00:15:04,360 --> 00:15:07,320 Speaker 1: think when it comes to content, especially for businesses, like 294 00:15:07,640 --> 00:15:10,840 Speaker 1: owners see it as like, ugh, I don't want to 295 00:15:10,880 --> 00:15:13,800 Speaker 1: do that, but like, if you want to grow and 296 00:15:13,840 --> 00:15:16,600 Speaker 1: you want sales and you want eyes on your business, 297 00:15:17,000 --> 00:15:21,360 Speaker 1: you creating content for your business is marketing like and 298 00:15:21,880 --> 00:15:23,840 Speaker 1: I'm sorry, I hate to say it, but that's actually 299 00:15:23,880 --> 00:15:26,920 Speaker 1: part of your job as a business owner to market 300 00:15:26,960 --> 00:15:29,680 Speaker 1: your business. That is what I do every single day 301 00:15:29,720 --> 00:15:32,040 Speaker 1: on social media. And if you want to be in 302 00:15:32,080 --> 00:15:34,600 Speaker 1: business and you want to work for yourself and you 303 00:15:34,640 --> 00:15:38,120 Speaker 1: want success, you have to It's part of your duty 304 00:15:38,400 --> 00:15:42,040 Speaker 1: to show up on social media and get your product 305 00:15:42,120 --> 00:15:45,280 Speaker 1: out there. And I just feel like people are sleeping 306 00:15:45,320 --> 00:15:49,440 Speaker 1: on this because yes, it costs you time to create 307 00:15:49,480 --> 00:15:51,080 Speaker 1: content for your business. 308 00:15:50,840 --> 00:15:51,880 Speaker 2: But it's free. 309 00:15:52,320 --> 00:15:55,520 Speaker 1: It is free to create content and put it out 310 00:15:55,560 --> 00:15:58,080 Speaker 1: there on the Internet. And I just think I'm so 311 00:15:58,120 --> 00:16:00,360 Speaker 1: shocked when business owners say I don't want to do that? 312 00:16:00,400 --> 00:16:02,920 Speaker 2: Can someone else do it? Are you fucking kidding? 313 00:16:03,680 --> 00:16:07,000 Speaker 1: Like, get out there and be proud and promote your 314 00:16:07,040 --> 00:16:09,080 Speaker 1: business and get amongst the content. 315 00:16:09,640 --> 00:16:12,680 Speaker 2: I know it's hard and we don't have the time, but. 316 00:16:12,760 --> 00:16:16,160 Speaker 1: If you're passionate enough, and if you want to break 317 00:16:16,200 --> 00:16:19,040 Speaker 1: through the mold and be seen by people and get 318 00:16:19,080 --> 00:16:22,360 Speaker 1: eyes on your business, get your customers, get more followers, 319 00:16:22,400 --> 00:16:26,320 Speaker 1: build your community, you need to be making content for 320 00:16:26,360 --> 00:16:33,160 Speaker 1: your business. Now. Let's actually just get on to talking 321 00:16:33,160 --> 00:16:35,120 Speaker 1: a little bit more about being the face of your brand, 322 00:16:36,760 --> 00:16:40,920 Speaker 1: Like having staff on socials. It has its perks and 323 00:16:40,960 --> 00:16:45,920 Speaker 1: it has its pitfalls, it's obviously a great thing to do, 324 00:16:46,520 --> 00:16:49,960 Speaker 1: and you don't have to be anyone special to be 325 00:16:50,080 --> 00:16:53,240 Speaker 1: the face of your brand. Now, why is being the 326 00:16:53,360 --> 00:16:57,480 Speaker 1: face of your brand an important and powerful tool. I've 327 00:16:57,560 --> 00:16:59,880 Speaker 1: said this a lot of times already on my podcast, 328 00:17:00,280 --> 00:17:04,200 Speaker 1: But people don't really care about products. They care about people. 329 00:17:05,240 --> 00:17:08,639 Speaker 1: And we're just in this era of marketing being so 330 00:17:08,800 --> 00:17:11,520 Speaker 1: much more personal than it used to be, you know, 331 00:17:11,600 --> 00:17:13,960 Speaker 1: speaking back to the radio ads and the posters in 332 00:17:14,000 --> 00:17:16,800 Speaker 1: the window, it's not about that anymore. People want to 333 00:17:16,800 --> 00:17:21,000 Speaker 1: connect with businesses and brands through people. So if you've 334 00:17:21,000 --> 00:17:25,680 Speaker 1: got it in you to be on camera and talk 335 00:17:25,720 --> 00:17:30,000 Speaker 1: to the camera and show your personality, maybe tell some stories, 336 00:17:30,960 --> 00:17:34,439 Speaker 1: go for gold, because that is how I've built my 337 00:17:34,760 --> 00:17:37,879 Speaker 1: entire business. What a lot of business owners in twenty 338 00:17:37,920 --> 00:17:42,639 Speaker 1: twenty five are doing now is they are starting a 339 00:17:42,680 --> 00:17:45,880 Speaker 1: business and they're launching it. They've got the products, everything, 340 00:17:46,280 --> 00:17:48,600 Speaker 1: but then they've got no audience to launch it into. 341 00:17:49,080 --> 00:17:52,320 Speaker 1: If I was an aspiring founder today and I had 342 00:17:52,320 --> 00:17:55,840 Speaker 1: no followers, but I had an idea of a business 343 00:17:55,880 --> 00:17:57,960 Speaker 1: that I wanted to do, what I would do is 344 00:17:57,960 --> 00:18:00,360 Speaker 1: I would create the Instagram and TikTok, where whether it's 345 00:18:00,359 --> 00:18:02,960 Speaker 1: the business one or my personal one, and I would 346 00:18:03,040 --> 00:18:08,760 Speaker 1: start creating content. I would for two years before launching 347 00:18:08,800 --> 00:18:12,000 Speaker 1: a business, I would build an audience online so that 348 00:18:12,080 --> 00:18:15,280 Speaker 1: by the time I was ready to launch the business, boom, 349 00:18:15,359 --> 00:18:18,520 Speaker 1: I've got an audience that I've built. There are just 350 00:18:18,600 --> 00:18:20,879 Speaker 1: so many perks, and I feel like a lot of 351 00:18:20,880 --> 00:18:25,159 Speaker 1: them are obvious as to why being the face of 352 00:18:25,280 --> 00:18:30,280 Speaker 1: your business is so powerful for me, Like, I've noticed 353 00:18:30,320 --> 00:18:32,720 Speaker 1: that when I show up and talk about what we're 354 00:18:32,720 --> 00:18:34,399 Speaker 1: doing at Fate, which is what I basically do for 355 00:18:34,440 --> 00:18:36,560 Speaker 1: a full time job, whether it's like a new campaign, 356 00:18:36,840 --> 00:18:42,480 Speaker 1: we're doing something we're doing internally with staff behind the scenes, moment, 357 00:18:42,840 --> 00:18:46,840 Speaker 1: people genuinely feel way more invested and they care about 358 00:18:46,880 --> 00:18:49,640 Speaker 1: the outcome, and that is so powerful. I've done whole 359 00:18:49,680 --> 00:18:52,720 Speaker 1: episodes about our store openings. When we open a store, 360 00:18:52,760 --> 00:18:57,000 Speaker 1: I document that whole journey because people become so invested. 361 00:18:57,520 --> 00:19:00,320 Speaker 1: Being the face of the brand is also amazing, because 362 00:19:00,359 --> 00:19:04,879 Speaker 1: it makes your brand instantly recognizable. When people see my face, 363 00:19:05,119 --> 00:19:09,399 Speaker 1: they think of Fate. Isn't that like the most magical 364 00:19:09,680 --> 00:19:12,080 Speaker 1: powerful thing ever? They also think of a lot of 365 00:19:12,119 --> 00:19:16,600 Speaker 1: other things, like pink v But because I'm the face 366 00:19:16,600 --> 00:19:19,480 Speaker 1: of fate, Like they will think of fate when they 367 00:19:19,520 --> 00:19:22,320 Speaker 1: see me, when they see me wearing an outfit, they'll 368 00:19:22,320 --> 00:19:24,840 Speaker 1: probably go, she's probably wearing fate right now. So putting 369 00:19:24,840 --> 00:19:27,160 Speaker 1: your face to a brand just gives it that connection 370 00:19:27,200 --> 00:19:30,560 Speaker 1: and it makes it memorable. And when content is king, 371 00:19:31,080 --> 00:19:34,639 Speaker 1: being the face of your brand gives you unlimited material. 372 00:19:34,920 --> 00:19:39,399 Speaker 1: You become the storyline in your brand. Everything that I do, 373 00:19:39,640 --> 00:19:43,600 Speaker 1: I can turn into pieces of content, which then builds 374 00:19:43,600 --> 00:19:47,040 Speaker 1: the story of my business. We open stores, we document it, 375 00:19:47,280 --> 00:19:51,480 Speaker 1: we do a community picnic, we document it, We move offices, 376 00:19:51,560 --> 00:19:56,040 Speaker 1: we document it. Like putting yourself in the content gives 377 00:19:56,080 --> 00:20:00,359 Speaker 1: you like endless opportunities to create content. And I think 378 00:20:00,440 --> 00:20:05,400 Speaker 1: where a lot of business owners struggle is when they 379 00:20:05,480 --> 00:20:08,160 Speaker 1: don't want to put themselves in content, which, by the way, 380 00:20:08,280 --> 00:20:10,480 Speaker 1: fair enough, Like I'm not false in anyone to be 381 00:20:10,520 --> 00:20:14,000 Speaker 1: in content. But when you aren't putting yourself in the content, 382 00:20:14,040 --> 00:20:16,520 Speaker 1: you're then limited as to what you can make videos about, 383 00:20:16,720 --> 00:20:18,359 Speaker 1: you know what I mean, Like then you've got to 384 00:20:18,400 --> 00:20:21,879 Speaker 1: do like packing people's orders, and it's just your hands 385 00:20:21,960 --> 00:20:24,400 Speaker 1: kind of thing. Like you become far more limited when 386 00:20:24,480 --> 00:20:26,400 Speaker 1: it comes to the types of content that you can 387 00:20:26,440 --> 00:20:29,280 Speaker 1: create if you're not going to be in it yourself. 388 00:20:30,080 --> 00:20:33,320 Speaker 1: It also opens so many doors like down the track 389 00:20:33,359 --> 00:20:36,200 Speaker 1: when you're the face of a brand, because you're known 390 00:20:36,240 --> 00:20:37,879 Speaker 1: for being the face of a brand. So then you 391 00:20:37,880 --> 00:20:41,159 Speaker 1: can get, you know, opportunities to go on podcasts to 392 00:20:41,200 --> 00:20:43,359 Speaker 1: speak about your brand because people know that you're the 393 00:20:43,359 --> 00:20:47,800 Speaker 1: face of the brand, pr brand deals, speaking gigs. People 394 00:20:47,840 --> 00:20:51,199 Speaker 1: want to work with brands that have a human face. 395 00:20:51,880 --> 00:20:55,120 Speaker 1: So like it's just an absolute no brainer that being 396 00:20:55,280 --> 00:20:59,160 Speaker 1: a face of your business is absolutely magnetic. But let's 397 00:20:59,160 --> 00:21:01,239 Speaker 1: also just quickly talk talk about what happens when the 398 00:21:01,240 --> 00:21:04,960 Speaker 1: magnet pulls a little bit too hard, And this is 399 00:21:05,000 --> 00:21:08,480 Speaker 1: the real TEA. First of all, you can't really switch off. 400 00:21:08,960 --> 00:21:11,040 Speaker 1: And we've spoken about this a lot on the pot 401 00:21:11,080 --> 00:21:13,119 Speaker 1: and I talk about this a lot as well, like 402 00:21:13,200 --> 00:21:16,160 Speaker 1: on my stories and stuff. You are the brand when 403 00:21:16,240 --> 00:21:18,359 Speaker 1: you are the face of the brand. So even when 404 00:21:18,400 --> 00:21:23,120 Speaker 1: you're at dinner or you're on holiday, you're thinking about content. 405 00:21:23,880 --> 00:21:26,600 Speaker 1: And now, the lucky thing for me is I absolutely 406 00:21:26,800 --> 00:21:30,080 Speaker 1: love making content. I think that's one of my biggest 407 00:21:30,080 --> 00:21:34,760 Speaker 1: strengths actually is I have always loved making content, whereas 408 00:21:34,840 --> 00:21:39,240 Speaker 1: other people may struggle with it because they don't like it, 409 00:21:39,480 --> 00:21:40,960 Speaker 1: and that would be really difficult. 410 00:21:41,600 --> 00:21:42,879 Speaker 2: But I absolutely love it. 411 00:21:42,960 --> 00:21:45,439 Speaker 1: But that's one of the downfalls is that you can't 412 00:21:45,480 --> 00:21:50,080 Speaker 1: switch off because you are the brand. I am Fate. Second, 413 00:21:50,240 --> 00:21:55,000 Speaker 1: when people criticize the brand, it feels personal. I've dealt 414 00:21:55,000 --> 00:21:59,040 Speaker 1: with this myself many times, or not many, luckily only 415 00:21:59,080 --> 00:22:02,960 Speaker 1: a small handful. But I've dealt with this many times. Fuck, 416 00:22:03,000 --> 00:22:04,439 Speaker 1: why do I keep saying many. I'm just on an 417 00:22:04,440 --> 00:22:07,240 Speaker 1: autopilot with what I'm saying here. It's just coming out. 418 00:22:07,440 --> 00:22:09,919 Speaker 1: Maybe it is many times now it's not. But a 419 00:22:09,920 --> 00:22:12,600 Speaker 1: handful of times over the years, I've had people say 420 00:22:12,840 --> 00:22:15,479 Speaker 1: I went into Britney Saunder's store and this is what 421 00:22:15,520 --> 00:22:16,280 Speaker 1: I really think. 422 00:22:16,359 --> 00:22:18,080 Speaker 2: And then you know, it's a really negative video. 423 00:22:18,560 --> 00:22:22,280 Speaker 1: And it hurts when it feels so personal that way, 424 00:22:22,400 --> 00:22:25,320 Speaker 1: and people, I think, feel like it is an opportunity 425 00:22:25,359 --> 00:22:30,919 Speaker 1: to critique personally versus you know, when someone does a 426 00:22:31,000 --> 00:22:32,879 Speaker 1: video like I went into cotton On and this is 427 00:22:32,880 --> 00:22:37,080 Speaker 1: what I really think. Who owns cotton On? No one 428 00:22:37,160 --> 00:22:39,720 Speaker 1: fucking knows. But if someone makes a video and goes 429 00:22:39,920 --> 00:22:42,280 Speaker 1: I went into Fate and this is what I really think, 430 00:22:42,880 --> 00:22:45,800 Speaker 1: people immediately are gonna think of me and then that 431 00:22:45,840 --> 00:22:49,000 Speaker 1: can have a negative impact not only on me personally 432 00:22:49,040 --> 00:22:52,359 Speaker 1: and my feelings and everything else that's involved, but also 433 00:22:52,400 --> 00:22:55,560 Speaker 1: it can have an impact on my reputation because I 434 00:22:55,600 --> 00:22:58,160 Speaker 1: am the brand. So that's another thing to be mindful of. 435 00:22:59,480 --> 00:23:03,520 Speaker 1: There's also so just the constant pressure to always feel 436 00:23:03,560 --> 00:23:07,480 Speaker 1: like you need to be inspiring, confident, funny, grateful, relatable, professional, 437 00:23:07,560 --> 00:23:11,159 Speaker 1: vulnerable all at once, you know, and this isn't just 438 00:23:11,200 --> 00:23:13,200 Speaker 1: with being the face of your brand. This is about 439 00:23:13,280 --> 00:23:16,320 Speaker 1: putting your face on social media. You feel like you 440 00:23:16,800 --> 00:23:17,680 Speaker 1: always have to. 441 00:23:17,800 --> 00:23:22,760 Speaker 2: Perform or be on I actually saw something really funny 442 00:23:22,760 --> 00:23:23,359 Speaker 2: the other days. 443 00:23:23,359 --> 00:23:26,040 Speaker 1: And again I'm going on a little tangent here, but 444 00:23:26,119 --> 00:23:29,000 Speaker 1: like I read Reddit at night, Like I just scroll 445 00:23:29,080 --> 00:23:33,000 Speaker 1: through the like homepage of Reddit, like trending whatever, and 446 00:23:33,040 --> 00:23:35,520 Speaker 1: I'm in a couple of groups. One of the groups 447 00:23:35,680 --> 00:23:39,639 Speaker 1: is i mean like the Newcastle Reddit thread, like so 448 00:23:39,920 --> 00:23:42,840 Speaker 1: like you just see people from Newcastle like post and stuff, 449 00:23:43,440 --> 00:23:45,119 Speaker 1: people saying what was that loud bang? 450 00:23:45,480 --> 00:23:47,359 Speaker 2: Like you know, it's like a community group. 451 00:23:48,119 --> 00:23:50,240 Speaker 1: And then I saw this post that like a random 452 00:23:50,320 --> 00:23:52,480 Speaker 1: user had done, and it was like, what are some 453 00:23:52,560 --> 00:23:56,719 Speaker 1: celebrities from Newcastle that you don't like or something? I 454 00:23:56,760 --> 00:23:58,520 Speaker 1: clicked on it and I was like, oh, I'm interested 455 00:23:58,520 --> 00:24:00,000 Speaker 1: to see, but I didn't think that I would be 456 00:24:00,240 --> 00:24:02,800 Speaker 1: there because I don't consider myself a celebrity at all. 457 00:24:03,480 --> 00:24:05,280 Speaker 1: And so I was scrolling through the comments just like 458 00:24:05,320 --> 00:24:07,679 Speaker 1: having a little giggle and like the celebrities that they 459 00:24:07,680 --> 00:24:11,200 Speaker 1: were mentioning, like not that Newcastle like is known for celebrities, 460 00:24:11,200 --> 00:24:14,359 Speaker 1: but it was like Andrew John's, like you know, the 461 00:24:14,400 --> 00:24:20,080 Speaker 1: footy player, Maddie John's, like our local news readers, like 462 00:24:20,320 --> 00:24:23,240 Speaker 1: just local celebrities people on the radio in Newcastle and 463 00:24:23,280 --> 00:24:27,320 Speaker 1: people were like spilling the tea about like just local legends. 464 00:24:28,080 --> 00:24:31,520 Speaker 2: And then someone had commented me. 465 00:24:33,119 --> 00:24:39,359 Speaker 1: And they said that I wasn't really a celebrity, but 466 00:24:39,480 --> 00:24:44,719 Speaker 1: more an influencer that owns a shop a shop, and 467 00:24:44,800 --> 00:24:48,760 Speaker 1: she said, my friend saw her at the hairdressers and 468 00:24:48,800 --> 00:24:53,040 Speaker 1: she was being so rude to the staff. So that 469 00:24:53,200 --> 00:24:57,520 Speaker 1: was my someone exposing me and it just made me think, 470 00:24:58,520 --> 00:25:00,960 Speaker 1: like it's so funny, and this ties into like being 471 00:25:00,960 --> 00:25:04,040 Speaker 1: the face of the brand. When I go and get 472 00:25:04,040 --> 00:25:07,600 Speaker 1: my hair done, I'm not an influencer when I go 473 00:25:07,640 --> 00:25:11,200 Speaker 1: and get my hair done, I'm not there to entertain. 474 00:25:11,800 --> 00:25:14,800 Speaker 1: But I think when people follow you online where you 475 00:25:14,880 --> 00:25:17,520 Speaker 1: are always entertaining. You know, you open my stories, I'm 476 00:25:17,560 --> 00:25:20,000 Speaker 1: being entertaining. You look at my reels, I'm being entertaining. 477 00:25:20,240 --> 00:25:22,359 Speaker 1: I think a lot of people can get the lines 478 00:25:22,359 --> 00:25:24,760 Speaker 1: blurred and think that that's the way that I'm meant 479 00:25:24,840 --> 00:25:27,679 Speaker 1: to be twenty four to seven. Whereas when I'm at 480 00:25:27,680 --> 00:25:30,800 Speaker 1: the hairdressers, I go in there, I sit in the chair, 481 00:25:30,960 --> 00:25:34,400 Speaker 1: I always have my laptop, and I just fucking do work. 482 00:25:34,440 --> 00:25:37,000 Speaker 1: When I'm at the hairdressers, and her saying that I 483 00:25:37,040 --> 00:25:40,160 Speaker 1: was being rude to the staff, my best friend owns 484 00:25:40,200 --> 00:25:43,280 Speaker 1: that hair salon and I've been going there for over ten. 485 00:25:43,200 --> 00:25:46,280 Speaker 2: Years, So thank you very much. 486 00:25:47,160 --> 00:25:49,199 Speaker 1: Maybe I was being rude, but it would be like 487 00:25:49,240 --> 00:25:51,400 Speaker 1: my best to do in my hair, or maybe we're 488 00:25:51,440 --> 00:25:55,080 Speaker 1: having jokes with one another. But that's where the lines 489 00:25:55,080 --> 00:25:58,679 Speaker 1: can become extremely blurred. You know, when you are the 490 00:25:58,720 --> 00:26:01,800 Speaker 1: face of a brand, you are posting yourself out there. 491 00:26:02,040 --> 00:26:05,000 Speaker 1: There is that public expectation that you're going to come 492 00:26:05,040 --> 00:26:07,720 Speaker 1: across that way every single time you're like out and 493 00:26:07,720 --> 00:26:10,040 Speaker 1: about in public. But like I'll be the first to 494 00:26:10,080 --> 00:26:12,160 Speaker 1: say when I'm getting my hair done, I'm not there 495 00:26:12,200 --> 00:26:14,280 Speaker 1: to be like a content creator. I'm not there to 496 00:26:14,280 --> 00:26:17,040 Speaker 1: be like, hey, everyone in the salon, how's everyone going, 497 00:26:17,119 --> 00:26:19,400 Speaker 1: Laddi Dahdi dad doing a dance? Like I'm gonna sit 498 00:26:19,480 --> 00:26:21,800 Speaker 1: there and probably have a resting bitch face as I'm 499 00:26:21,840 --> 00:26:23,760 Speaker 1: getting my foils cooking in my hair. 500 00:26:23,880 --> 00:26:25,240 Speaker 2: So I just thought that was really funny. 501 00:26:25,280 --> 00:26:27,159 Speaker 1: But that's definitely one of the downfalls of being the 502 00:26:27,160 --> 00:26:29,359 Speaker 1: face of a brand or just being a face on 503 00:26:29,400 --> 00:26:31,680 Speaker 1: social media is people are gonna hold you to certain 504 00:26:31,760 --> 00:26:35,720 Speaker 1: standards and if you don't meet them when they see 505 00:26:35,720 --> 00:26:37,520 Speaker 1: you out in the while, they're gonna go Britney so on. 506 00:26:37,640 --> 00:26:41,080 Speaker 2: As is actually so rude to her hairdresser, sorry, Wade. 507 00:26:41,320 --> 00:26:43,880 Speaker 1: Also like sometimes when I go get my hair done, 508 00:26:43,880 --> 00:26:46,400 Speaker 1: I might be like in a fucked mood, like I've 509 00:26:46,440 --> 00:26:48,320 Speaker 1: just had a fuck day at work or whatever, and 510 00:26:48,359 --> 00:26:50,879 Speaker 1: then I plunk myself down at the hair salon like, 511 00:26:51,000 --> 00:26:53,679 Speaker 1: of course, I'm not gonna be like I am in 512 00:26:53,720 --> 00:26:56,280 Speaker 1: my reels when I'm just sitting getting my foils done, 513 00:26:56,320 --> 00:27:05,480 Speaker 1: you know. And finally, another downfall of being the face 514 00:27:05,480 --> 00:27:07,719 Speaker 1: of the brand. Now, I don't want anyone to think 515 00:27:07,760 --> 00:27:09,480 Speaker 1: that I'm saying that it's like a terrible thing to 516 00:27:09,520 --> 00:27:12,280 Speaker 1: be a face of your brand. It's obviously the best 517 00:27:12,280 --> 00:27:14,679 Speaker 1: thing ever, but I feel like with this we have 518 00:27:14,720 --> 00:27:16,800 Speaker 1: to also be realistic and talk about some of the 519 00:27:16,840 --> 00:27:20,120 Speaker 1: downfalls and the last point, and there's probably a lot 520 00:27:20,119 --> 00:27:22,640 Speaker 1: more that I could share, but it's the blurred boundaries 521 00:27:22,720 --> 00:27:26,720 Speaker 1: of staff seeing your personal life. This is just a 522 00:27:26,840 --> 00:27:29,640 Speaker 1: really tricky one. And I've spoken about this. I keep 523 00:27:29,720 --> 00:27:32,160 Speaker 1: saying this, I talk about so much in all these 524 00:27:32,200 --> 00:27:34,919 Speaker 1: episodes that I'm just constantly going I know I've already 525 00:27:34,920 --> 00:27:39,720 Speaker 1: mentioned this, I've spoken about it in previous episodes. It's 526 00:27:39,880 --> 00:27:42,760 Speaker 1: just lines become blurred, you know. And I've become so 527 00:27:42,960 --> 00:27:46,439 Speaker 1: conscious of what I post on social media because I 528 00:27:46,520 --> 00:27:48,960 Speaker 1: know that my staff might see it and might think 529 00:27:49,080 --> 00:27:52,280 Speaker 1: something of me, and the lines become blurred as well, 530 00:27:52,800 --> 00:27:57,600 Speaker 1: where customers will DM you like your close friends, and 531 00:27:57,880 --> 00:28:01,280 Speaker 1: it just all becomes really blurry, Like you sometimes forget 532 00:28:01,320 --> 00:28:05,400 Speaker 1: where work ends and life begins because it is so 533 00:28:05,400 --> 00:28:08,119 Speaker 1: so intertwined, and it's just something that you have to 534 00:28:08,119 --> 00:28:10,520 Speaker 1: be super mindful of. And I've been doing this for 535 00:28:10,600 --> 00:28:14,600 Speaker 1: long enough now that i know like how to set boundaries, 536 00:28:14,640 --> 00:28:18,879 Speaker 1: and I know where work starts and life ends and 537 00:28:18,920 --> 00:28:24,800 Speaker 1: the other way around life ends. I've lost the absolute plot. 538 00:28:24,880 --> 00:28:28,800 Speaker 1: I know where work ends and life starts. Oh don't 539 00:28:28,840 --> 00:28:32,080 Speaker 1: mind me. We've recorded three whole episodes and I'm just 540 00:28:32,119 --> 00:28:34,920 Speaker 1: going a bit crazy towards the end of this one. 541 00:28:36,160 --> 00:28:38,040 Speaker 1: It is a bit of a double edged sword, and 542 00:28:38,080 --> 00:28:40,720 Speaker 1: no one really prepares you for that when you step 543 00:28:40,760 --> 00:28:43,240 Speaker 1: into the world of putting content, putting content of yourself 544 00:28:43,240 --> 00:28:45,880 Speaker 1: out there. But you know, obviously I started creating content 545 00:28:45,880 --> 00:28:49,920 Speaker 1: of myself when I was a little teenager, so I'm 546 00:28:49,960 --> 00:28:50,840 Speaker 1: kind of used to it now. 547 00:28:50,920 --> 00:28:52,760 Speaker 2: But these are just things that you have to think about. 548 00:28:53,280 --> 00:28:55,760 Speaker 1: So in conclusion, if you are wanting to be the 549 00:28:55,800 --> 00:28:58,840 Speaker 1: face of your brand, how can you balance it? First, 550 00:28:58,920 --> 00:29:01,320 Speaker 1: you need to set boundaries. You can be real on 551 00:29:01,360 --> 00:29:04,960 Speaker 1: social media without being raw. Be mindful of how much 552 00:29:04,960 --> 00:29:09,560 Speaker 1: you share. Not everything needs to be shared. The second 553 00:29:09,640 --> 00:29:12,880 Speaker 1: part is start introducing other faces into your brand. If 554 00:29:12,920 --> 00:29:15,200 Speaker 1: your business is at that size, it doesn't always have 555 00:29:15,280 --> 00:29:16,040 Speaker 1: to be about you. 556 00:29:16,120 --> 00:29:16,800 Speaker 2: If you've got some. 557 00:29:16,800 --> 00:29:18,800 Speaker 1: Team members that are keen to be in content, or 558 00:29:18,800 --> 00:29:21,160 Speaker 1: you hire someone that's going to help you with content, 559 00:29:21,920 --> 00:29:24,400 Speaker 1: that's great. You could even reach out to your community 560 00:29:24,440 --> 00:29:27,840 Speaker 1: and ask if you could create any community based content 561 00:29:27,960 --> 00:29:30,600 Speaker 1: of people coming into your shop. We've done that lots 562 00:29:30,600 --> 00:29:35,120 Speaker 1: of times at fate. Thirdly, schedule time for off camera. 563 00:29:35,880 --> 00:29:37,560 Speaker 1: I mean, I think it's pretty easy for us to 564 00:29:37,600 --> 00:29:40,560 Speaker 1: be off camera, but when it comes to like being 565 00:29:40,560 --> 00:29:42,440 Speaker 1: the face of the brand, you can feel like you 566 00:29:42,520 --> 00:29:44,400 Speaker 1: just always need to be on. You always need to 567 00:29:44,440 --> 00:29:46,240 Speaker 1: be on the stories, you always need to be posting 568 00:29:46,240 --> 00:29:48,720 Speaker 1: a reel. But make sure that you're taking time for yourself. 569 00:29:49,000 --> 00:29:52,840 Speaker 1: And finally, remember that you can evolve. Just because you're 570 00:29:52,920 --> 00:29:54,640 Speaker 1: the face of your brand now, it doesn't mean that 571 00:29:54,680 --> 00:29:57,400 Speaker 1: you have to be forever. You could slowly shift your 572 00:29:57,480 --> 00:29:58,960 Speaker 1: role as your business grows. 573 00:29:59,040 --> 00:30:01,720 Speaker 2: Ooh, I wonder if I ever do that. I could 574 00:30:01,760 --> 00:30:02,600 Speaker 2: never imagine that. 575 00:30:04,360 --> 00:30:07,840 Speaker 1: In conclusion, being the face of your brand in twenty 576 00:30:07,960 --> 00:30:12,880 Speaker 1: twenty five is a wild, wild ride. It's empowering, it 577 00:30:12,960 --> 00:30:16,600 Speaker 1: builds so much trust with your community, but it's not 578 00:30:16,600 --> 00:30:20,720 Speaker 1: always sunshine and stories. I'd actually love to hear everyone's 579 00:30:20,760 --> 00:30:23,680 Speaker 1: thoughts on this. Are you the face of your brand? 580 00:30:23,680 --> 00:30:26,560 Speaker 1: Do you want to be? Or are you totally fine? 581 00:30:26,680 --> 00:30:29,960 Speaker 1: Or do you prefer being behind the scenes. Whilst we 582 00:30:30,040 --> 00:30:33,320 Speaker 1: have a lot of founder led brands and founder facing brands, 583 00:30:33,360 --> 00:30:35,760 Speaker 1: I do think a majority of the people aren't comfortable 584 00:30:35,800 --> 00:30:38,000 Speaker 1: being the face of their brand, and I think that 585 00:30:38,120 --> 00:30:39,360 Speaker 1: is totally fair enough. 586 00:30:39,960 --> 00:30:43,360 Speaker 2: But as for me, it's something that absolutely works. 587 00:30:43,560 --> 00:30:45,360 Speaker 1: And if it wasn't for me being the face of 588 00:30:45,400 --> 00:30:48,400 Speaker 1: the brand and creating the organic content I do. I 589 00:30:48,480 --> 00:30:50,600 Speaker 1: hate to say it, but I think Fate would cease 590 00:30:50,680 --> 00:30:53,920 Speaker 1: to exist. As always, I'm going to be wrapping up 591 00:30:54,000 --> 00:30:58,560 Speaker 1: this episode with a tip of the week. I think 592 00:30:58,560 --> 00:31:01,200 Speaker 1: I'm just going to loop it into this whole theme 593 00:31:01,280 --> 00:31:04,960 Speaker 1: of this episode, which is like content, don't overthink content. 594 00:31:05,560 --> 00:31:07,680 Speaker 1: I think a lot of people can get really overwhelmed 595 00:31:07,680 --> 00:31:10,600 Speaker 1: with content and think that their videos have to be 596 00:31:10,880 --> 00:31:13,880 Speaker 1: perfect and polished and like a full production start to finish. 597 00:31:14,040 --> 00:31:16,080 Speaker 1: But I think we need to take advantage of the 598 00:31:16,080 --> 00:31:21,680 Speaker 1: fact that, especially now in twenty twenty five, like it's 599 00:31:21,680 --> 00:31:24,719 Speaker 1: never been easier to make short form, silly content and 600 00:31:24,880 --> 00:31:26,960 Speaker 1: just have fun with it. I feel like I've said 601 00:31:27,000 --> 00:31:28,840 Speaker 1: this is the tip once before, like have fun with 602 00:31:28,880 --> 00:31:31,600 Speaker 1: your content, but as serious as it can be and 603 00:31:31,680 --> 00:31:33,760 Speaker 1: overwhelming and stressful, like oh my god, I need to 604 00:31:33,760 --> 00:31:35,760 Speaker 1: post more, I need to create more. Let's have fun 605 00:31:35,800 --> 00:31:37,600 Speaker 1: with it, because at the end of the day, content 606 00:31:37,640 --> 00:31:41,120 Speaker 1: creation is fun. That's why I started creating content in 607 00:31:41,160 --> 00:31:45,560 Speaker 1: the first place, because I thought that making YouTube videos 608 00:31:45,600 --> 00:31:49,320 Speaker 1: might be fun, So have fun with it, don't overthink it. 609 00:31:50,040 --> 00:31:52,960 Speaker 1: Do some little trends, don't be disheartened if they don't 610 00:31:52,960 --> 00:31:55,800 Speaker 1: perform as well as you'd hoped. And Instagram actually has 611 00:31:55,840 --> 00:31:59,120 Speaker 1: that new feature now where you can post a trial real. 612 00:31:59,600 --> 00:32:02,120 Speaker 1: So when you go to your page, you can post 613 00:32:02,120 --> 00:32:05,400 Speaker 1: a trial real And what that does is it posts 614 00:32:05,480 --> 00:32:09,560 Speaker 1: out to non followers only and it will be a 615 00:32:09,600 --> 00:32:12,160 Speaker 1: smaller audience, but it's a really good tool for people 616 00:32:12,160 --> 00:32:14,120 Speaker 1: that are just starting out with content. If you want 617 00:32:14,160 --> 00:32:16,680 Speaker 1: to start posting stuff, post it as a trial real. 618 00:32:16,720 --> 00:32:17,600 Speaker 2: It will sit like in. 619 00:32:17,560 --> 00:32:20,880 Speaker 1: A different page on your page where only you can 620 00:32:20,920 --> 00:32:23,080 Speaker 1: see it, and then it will show those videos to 621 00:32:23,200 --> 00:32:24,479 Speaker 1: only people that don't follow you. 622 00:32:24,760 --> 00:32:27,000 Speaker 2: So if you're nervous about posting content, you're. 623 00:32:26,840 --> 00:32:29,200 Speaker 1: Worried that your friends or your school friends from back 624 00:32:29,240 --> 00:32:31,080 Speaker 1: in the day, or your Arnie or your family might 625 00:32:31,120 --> 00:32:34,520 Speaker 1: see a content, try a trial reel on Insta and 626 00:32:34,560 --> 00:32:38,760 Speaker 1: then you become comfortable with posting content. So that is 627 00:32:38,800 --> 00:32:42,200 Speaker 1: my tip of the week. Anyway, that's all for today's episode. 628 00:32:42,200 --> 00:32:44,040 Speaker 1: Please feel free to rate us five stars if you 629 00:32:44,080 --> 00:32:46,440 Speaker 1: haven't already, and give us a follow on Instagram. Big 630 00:32:46,480 --> 00:32:50,080 Speaker 1: Business Underscore podcast, and remember to chase after your dreams 631 00:32:50,120 --> 00:32:52,200 Speaker 1: as if they owe you money.