1 00:00:03,400 --> 00:00:05,360 Speaker 1: From The Australian. Here's what's on the Front. 2 00:00:05,600 --> 00:00:09,160 Speaker 2: I'm Kristin Amiot. It's Monday, December twenty nine, twenty twenty five. 3 00:00:12,480 --> 00:00:17,120 Speaker 2: The voices that defined summer for generations of Australians Richie Benno, 4 00:00:17,480 --> 00:00:21,440 Speaker 2: Tony Greg, Bill Lourie and others. Now a new generation 5 00:00:21,560 --> 00:00:24,919 Speaker 2: of cricket commentators is heralding the game into a new, 6 00:00:25,120 --> 00:00:30,080 Speaker 2: high tech and sometimes hilarious era. Today, The Australians Media 7 00:00:30,200 --> 00:00:33,479 Speaker 2: editor and big time cricket fan James Madden reflects on 8 00:00:33,560 --> 00:00:34,919 Speaker 2: cricket's storied. 9 00:00:34,560 --> 00:00:37,200 Speaker 1: Broadcast history and the path forward. 10 00:00:37,040 --> 00:00:45,280 Speaker 2: For one of the nation's favorite games. So, James, most 11 00:00:45,320 --> 00:00:47,480 Speaker 2: listeners to the Front will know you as The Australian's 12 00:00:47,800 --> 00:00:51,520 Speaker 2: media editor. But last time we talked about cricket broadcasting 13 00:00:51,560 --> 00:00:53,640 Speaker 2: on the Front, it was also revealed you have a 14 00:00:53,640 --> 00:00:55,880 Speaker 2: pretty solid Richie Beno impression. 15 00:00:58,000 --> 00:01:00,880 Speaker 3: Yes, it was a It was an overcast in Melbourne 16 00:01:01,000 --> 00:01:05,399 Speaker 3: and the Victorians were sent into bat after losing the toss. 17 00:01:06,000 --> 00:01:08,000 Speaker 4: They're in early trouble at about two to thirty. 18 00:01:10,520 --> 00:01:12,720 Speaker 2: I believe you can tell a lot about a person 19 00:01:12,760 --> 00:01:15,000 Speaker 2: by who they think is the voice of the summer. 20 00:01:15,040 --> 00:01:16,840 Speaker 1: Who is that for you? When it comes to the cricket. 21 00:01:17,160 --> 00:01:21,119 Speaker 3: Great question and you know, if you'd asked any Australian 22 00:01:21,480 --> 00:01:25,320 Speaker 3: twenty years ago, it would have been Richie alongside his comrades, 23 00:01:25,600 --> 00:01:27,720 Speaker 3: Tony Bill all the rest of the gang. 24 00:01:28,440 --> 00:01:32,120 Speaker 5: It's two for two through two right shut off, a 25 00:01:32,319 --> 00:01:36,160 Speaker 5: big right over the top the little mans. 26 00:01:36,240 --> 00:01:37,720 Speaker 4: It's a big gulla for six. 27 00:01:38,640 --> 00:01:42,560 Speaker 1: Gone again. Oh there she goes. That's a twelve and. 28 00:01:42,680 --> 00:01:44,720 Speaker 5: Live roller would have about as much of an effect 29 00:01:44,840 --> 00:01:46,720 Speaker 5: as a couple of Koala bears doing the part of 30 00:01:46,800 --> 00:01:48,280 Speaker 5: the come more football. 31 00:01:48,520 --> 00:01:51,280 Speaker 2: He's put his foot straight down the line, the ball 32 00:01:51,400 --> 00:01:52,320 Speaker 2: swung down the line. 33 00:01:52,440 --> 00:01:56,200 Speaker 5: There it is great moment history of Australian Test cricket. 34 00:01:56,400 --> 00:01:57,680 Speaker 1: It's been a marvel's game here. 35 00:01:59,280 --> 00:02:01,520 Speaker 3: But these days, in the last decade cricket commentary has 36 00:02:01,560 --> 00:02:04,480 Speaker 3: really evolved and some of the technology used in some 37 00:02:04,560 --> 00:02:07,720 Speaker 3: of these cricket broadcasts is phenomenal. And it's not just 38 00:02:08,320 --> 00:02:11,120 Speaker 3: you know nicks on the bat or ball tracking technology. 39 00:02:11,160 --> 00:02:13,720 Speaker 3: It's whether or not the batsman his body is in 40 00:02:13,760 --> 00:02:16,200 Speaker 3: the right position to actually be playing a certain shot. 41 00:02:16,720 --> 00:02:17,360 Speaker 4: It's crazy. 42 00:02:17,440 --> 00:02:20,560 Speaker 3: So the technology has added a lot and it's come 43 00:02:20,560 --> 00:02:22,519 Speaker 3: a long way since Tony Gregg used to stick the 44 00:02:22,560 --> 00:02:25,040 Speaker 3: key in the pitch to determine if there were cracks 45 00:02:25,080 --> 00:02:27,520 Speaker 3: or if there was moisture in the wicket. These days 46 00:02:27,520 --> 00:02:31,679 Speaker 3: you've got the lights of Adam Gilchrist Mark Wore, both 47 00:02:31,760 --> 00:02:36,040 Speaker 3: those guys on Foxtel alongside others. Seven's got Ricky Ponting, 48 00:02:36,680 --> 00:02:40,680 Speaker 3: Matthew Hayden, Justin Langer. ABC Radio has got Darren Lehman, 49 00:02:40,720 --> 00:02:43,120 Speaker 3: who not only a former Test player but also former coach. 50 00:02:43,200 --> 00:02:46,840 Speaker 3: So a lot of these former players of the later generation, 51 00:02:47,200 --> 00:02:49,240 Speaker 3: after the Benot's and the Chapels and the Greggs and 52 00:02:49,240 --> 00:02:53,520 Speaker 3: the Lorries, it's almost as if the next generation of 53 00:02:53,639 --> 00:02:56,640 Speaker 3: former players and now at the forefront of commentary. And 54 00:02:56,680 --> 00:03:01,320 Speaker 3: that's a pretty great thing because they have of unparalleled 55 00:03:01,360 --> 00:03:04,200 Speaker 3: insight into the game. To take nothing away from the 56 00:03:04,280 --> 00:03:07,000 Speaker 3: commentators such as Jim Maxwell, who is on ABC Radio 57 00:03:07,080 --> 00:03:09,160 Speaker 3: and has been fantastic for decades. 58 00:03:10,160 --> 00:03:13,079 Speaker 5: Paddy Hoardy, everybody here, we are having a bit of fun, 59 00:03:13,120 --> 00:03:16,520 Speaker 5: aren't we. That's you love wickets falling in games of cricket. 60 00:03:16,919 --> 00:03:19,400 Speaker 4: But people might recall Shane Warn. 61 00:03:19,639 --> 00:03:22,799 Speaker 3: A lot of people probably have forgotten since his death 62 00:03:23,760 --> 00:03:26,680 Speaker 3: how great a commentator he was. He could see the 63 00:03:26,720 --> 00:03:30,239 Speaker 3: game two steps ahead, more so than probably anyone I've 64 00:03:30,240 --> 00:03:33,440 Speaker 3: ever heard. So not only was he our greatest Test bowler, 65 00:03:33,480 --> 00:03:36,120 Speaker 3: he's also probably one of our great commentators, but that's forgotten. 66 00:03:36,160 --> 00:03:38,320 Speaker 3: So I think, given that the game has changed a 67 00:03:38,320 --> 00:03:41,520 Speaker 3: lot since the sixties and seventies, it's great to have 68 00:03:41,640 --> 00:03:44,040 Speaker 3: more modern commentators in a way calling the game. 69 00:03:46,600 --> 00:03:49,400 Speaker 2: We've also seen as great of the women's game have 70 00:03:49,560 --> 00:03:50,920 Speaker 2: retired and moved into commentary. 71 00:03:50,960 --> 00:03:53,320 Speaker 1: We've had Lisas Delaka, Isha Gua. 72 00:03:53,360 --> 00:03:56,680 Speaker 2: We've even got between games the current Women's Test captain 73 00:03:56,720 --> 00:03:58,840 Speaker 2: Alyssa Heay jumping into the country box. 74 00:03:59,120 --> 00:04:01,360 Speaker 1: How do you think that's in acted the way people 75 00:04:01,400 --> 00:04:02,120 Speaker 1: watch cricket. 76 00:04:02,280 --> 00:04:05,040 Speaker 3: The women's game itself has just gone from strength to strength. 77 00:04:05,040 --> 00:04:07,800 Speaker 3: It's amazing, and it's on all the time. Like the 78 00:04:07,800 --> 00:04:10,320 Speaker 3: Big Bash. The women's Big Bashes too, seems to be 79 00:04:10,400 --> 00:04:12,080 Speaker 3: always on, which is fantastic. 80 00:04:12,120 --> 00:04:13,360 Speaker 4: Who doesn't love cricket every day of. 81 00:04:13,360 --> 00:04:15,320 Speaker 2: The year and they I believe it was a couple 82 00:04:15,360 --> 00:04:18,320 Speaker 2: of years ago the men's Big Bash season was shortened 83 00:04:18,360 --> 00:04:20,880 Speaker 2: because just the amount of cricket that they are playing 84 00:04:20,880 --> 00:04:23,400 Speaker 2: at the moment, but the women elected to keep that 85 00:04:23,640 --> 00:04:24,279 Speaker 2: longer season. 86 00:04:24,320 --> 00:04:26,600 Speaker 1: They are playing dozens of games every. 87 00:04:26,400 --> 00:04:30,440 Speaker 3: Summer and it's rating ats socks off too, which is interesting. 88 00:04:30,520 --> 00:04:34,400 Speaker 3: So there's a real appetite to watch the women's game. 89 00:04:35,000 --> 00:04:37,800 Speaker 3: The fact that there's so many female commentators is also 90 00:04:38,000 --> 00:04:40,320 Speaker 3: brilliant for the game, both the men's and the women's. 91 00:04:40,560 --> 00:04:42,560 Speaker 3: And I can remember it was a long time ago, 92 00:04:42,640 --> 00:04:45,080 Speaker 3: back in the eighties there was a lady called Kate 93 00:04:45,120 --> 00:04:49,400 Speaker 3: Fitzpatrick who briefly had a role on the Channel nine 94 00:04:49,440 --> 00:04:52,680 Speaker 3: commentary team and all hell broke loose. It was a 95 00:04:52,720 --> 00:04:55,839 Speaker 3: different time, but of course there was all this predictable 96 00:04:55,920 --> 00:04:57,600 Speaker 3: criticism that what would a woman know. 97 00:04:57,480 --> 00:04:58,680 Speaker 4: About cricket all the rest of it. 98 00:04:58,960 --> 00:05:03,960 Speaker 3: That narrative is so far gone thankfully now and we've 99 00:05:03,960 --> 00:05:08,040 Speaker 3: got men and women commentating across men and women's games 100 00:05:08,720 --> 00:05:11,320 Speaker 3: and it's fantastic and it's good for the listener and 101 00:05:11,360 --> 00:05:11,960 Speaker 3: the watcher too. 102 00:05:12,920 --> 00:05:15,520 Speaker 1: What do you think it is about the cricket commentary 103 00:05:15,560 --> 00:05:16,560 Speaker 1: that is unique? 104 00:05:16,600 --> 00:05:21,760 Speaker 2: Obviously you need people who can both entertain and bring 105 00:05:21,839 --> 00:05:24,680 Speaker 2: those really deep insights that you mentioned, sometimes up to 106 00:05:24,760 --> 00:05:27,440 Speaker 2: five days, unless it's England in the first Ashes test. 107 00:05:27,800 --> 00:05:30,680 Speaker 2: What is it about the cricket commentary that makes it 108 00:05:30,680 --> 00:05:32,040 Speaker 2: different from other sports? 109 00:05:32,200 --> 00:05:34,239 Speaker 3: The key difference is you've got to fill in the gaps. 110 00:05:34,640 --> 00:05:36,680 Speaker 3: I suppose, like any sport, you've got to be able 111 00:05:36,720 --> 00:05:39,479 Speaker 3: to call the action, and people do it differently. Richie 112 00:05:39,560 --> 00:05:42,839 Speaker 3: had that beautiful, understated manner, and then there's someone like 113 00:05:42,920 --> 00:05:45,880 Speaker 3: James Brayshaw on Channel seven and Triple M who's great, 114 00:05:46,320 --> 00:05:50,839 Speaker 3: but he becomes hysterical at times, which is entertaining. But 115 00:05:50,960 --> 00:05:53,719 Speaker 3: it's very far removed from cricket commentary of the past. 116 00:05:54,160 --> 00:05:57,520 Speaker 3: But I think the one factor across all the commentators 117 00:05:58,120 --> 00:06:00,520 Speaker 3: is that you need to be able to talk and talk, 118 00:06:00,720 --> 00:06:04,120 Speaker 3: because I think there's a statistic once that about eighty 119 00:06:04,120 --> 00:06:06,360 Speaker 3: percent of the game of a day's test cricket, nothing 120 00:06:06,480 --> 00:06:09,120 Speaker 3: is happening. There is no live action, so that's eighty 121 00:06:09,120 --> 00:06:11,760 Speaker 3: percent of seven hours where you have to talk. And 122 00:06:11,800 --> 00:06:13,960 Speaker 3: obviously everyone's been in the car and they've listened to 123 00:06:14,040 --> 00:06:16,839 Speaker 3: ABC and Triple AM and even back in the Channel 124 00:06:16,960 --> 00:06:19,720 Speaker 3: nine Bill Laurie used to talk about the pigeons and 125 00:06:19,760 --> 00:06:21,960 Speaker 3: that sort of thing, and on ABC Radio there's a 126 00:06:22,000 --> 00:06:25,880 Speaker 3: lot of talk about birthday cakes and where the commentators 127 00:06:25,880 --> 00:06:30,000 Speaker 3: had dinner the previous night, and it's actually very entertaining 128 00:06:30,520 --> 00:06:32,200 Speaker 3: of itself, nothing to do with cricket a lot of 129 00:06:32,200 --> 00:06:36,120 Speaker 3: the time, So it's entertainment. You have to entertain for 130 00:06:36,160 --> 00:06:39,560 Speaker 3: seven hours. And all these guys and girls that I've 131 00:06:39,560 --> 00:06:42,880 Speaker 3: mentioned in the commentary positions, they know cricket inside out. 132 00:06:43,560 --> 00:06:46,760 Speaker 3: Can they add that entertainment factor? Not all of them can, 133 00:06:47,320 --> 00:06:48,479 Speaker 3: but the very good ones have to. 134 00:06:48,960 --> 00:06:49,479 Speaker 1: Sometimes. 135 00:06:49,520 --> 00:06:52,120 Speaker 2: I think it's what is not said as well that 136 00:06:52,279 --> 00:06:55,480 Speaker 2: is equally powerful. We all saw Stuart Broad's face in 137 00:06:55,520 --> 00:06:59,400 Speaker 2: the broadcast of the first Ashes Test in November. It 138 00:06:59,520 --> 00:07:03,000 Speaker 2: was just that look of pure I would say humiliation. 139 00:07:03,200 --> 00:07:05,360 Speaker 2: He might not say that, maybe regret for some of it, 140 00:07:05,760 --> 00:07:07,440 Speaker 2: despair some of the comments. 141 00:07:07,040 --> 00:07:07,800 Speaker 1: That he'd made. 142 00:07:08,360 --> 00:07:11,760 Speaker 2: The former player most recently added to some of the 143 00:07:11,760 --> 00:07:15,160 Speaker 2: commentary teams has been David Warner. He only retired last summer. 144 00:07:15,400 --> 00:07:17,400 Speaker 2: How's he faring and what do you think he brings 145 00:07:17,400 --> 00:07:17,880 Speaker 2: to the mix? 146 00:07:18,120 --> 00:07:20,280 Speaker 3: The interesting thing I suppose about Dave Warner is, as 147 00:07:20,320 --> 00:07:22,679 Speaker 3: you say, he's not even twelve months out of the game, 148 00:07:23,240 --> 00:07:28,840 Speaker 3: so he is expected, obviously to offer at times fairly 149 00:07:28,840 --> 00:07:32,840 Speaker 3: harsh appraisals of players with whom twelve months ago he 150 00:07:32,880 --> 00:07:34,920 Speaker 3: was sharing a dressing room. There was a moment in 151 00:07:34,960 --> 00:07:37,600 Speaker 3: the Pertest I think where there was controversy surrounding was 152 00:07:37,640 --> 00:07:40,400 Speaker 3: been Kwaja and whether or not he should retain his 153 00:07:40,480 --> 00:07:43,600 Speaker 3: place in the team. And Warner was who was a 154 00:07:43,600 --> 00:07:47,040 Speaker 3: great mate of Cowaja's, indeed a childhood friend of Cowaja's. 155 00:07:47,360 --> 00:07:50,680 Speaker 3: I thought handled it quite well, was fairly diplomatic, but 156 00:07:50,800 --> 00:07:53,600 Speaker 3: pointing out the challenges that Kwaja faces. So that's something 157 00:07:53,640 --> 00:07:55,920 Speaker 3: that somebody like Warner and even some of the other 158 00:07:55,960 --> 00:07:57,880 Speaker 3: commentators who haven't been out of the game so long 159 00:07:58,320 --> 00:08:01,600 Speaker 3: have to traverse. It's only natural they don't want to 160 00:08:01,640 --> 00:08:04,280 Speaker 3: dump on their mates publicly, but at the same time 161 00:08:05,080 --> 00:08:10,720 Speaker 3: they're paid and paid well to offer pretty strident analysis 162 00:08:10,840 --> 00:08:11,640 Speaker 3: of what's going on. 163 00:08:11,960 --> 00:08:13,680 Speaker 4: That's a tricky thing for some commentators. 164 00:08:14,200 --> 00:08:17,560 Speaker 2: I thought it was interesting when Osmond Kwaja was off 165 00:08:17,600 --> 00:08:19,840 Speaker 2: the field and therefore not able to open the batting 166 00:08:19,840 --> 00:08:24,000 Speaker 2: for Australia in the Perth Test, that he actually told 167 00:08:24,000 --> 00:08:26,320 Speaker 2: a story where he said, this has happened to. 168 00:08:26,240 --> 00:08:28,040 Speaker 3: Me, and in a way that goes to what we 169 00:08:28,040 --> 00:08:30,360 Speaker 3: were saying before in terms of filling the space of 170 00:08:30,400 --> 00:08:33,800 Speaker 3: a broadcast. Some of these ex cricket players, and they've 171 00:08:33,840 --> 00:08:36,480 Speaker 3: all got so many stories, even if it's so keep 172 00:08:36,600 --> 00:08:39,160 Speaker 3: talking about how he drank twelve beers with Rod Marshall 173 00:08:39,160 --> 00:08:41,360 Speaker 3: on the eve of a test or Daby want to 174 00:08:41,360 --> 00:08:44,200 Speaker 3: talking about some technicality is a game. It fills the 175 00:08:44,240 --> 00:08:47,400 Speaker 3: space because there are so many stories that accompany this 176 00:08:47,520 --> 00:08:52,240 Speaker 3: game and these ex players. It's Taylor made for a 177 00:08:52,280 --> 00:08:53,720 Speaker 3: few back in my day stories. 178 00:08:57,440 --> 00:09:00,839 Speaker 2: Someone. We cannot have this conversation in this day and 179 00:09:00,880 --> 00:09:03,679 Speaker 2: age without talking about someone who's become a bit of 180 00:09:03,720 --> 00:09:06,720 Speaker 2: a cult hero online, and that's Kerry Okey, also known 181 00:09:06,800 --> 00:09:10,240 Speaker 2: as Skull. What do you make of the particular brand 182 00:09:10,240 --> 00:09:13,760 Speaker 2: of chaos the Skull brings to the commentary. 183 00:09:13,640 --> 00:09:16,800 Speaker 3: Well, probably he was launched off the back of his 184 00:09:17,320 --> 00:09:18,359 Speaker 3: unique laugh. 185 00:09:19,240 --> 00:09:21,480 Speaker 1: And nobody laughs at Skull's jokes. 186 00:09:21,720 --> 00:09:23,760 Speaker 4: He as much a skull, That's true. That's true, and 187 00:09:23,760 --> 00:09:25,200 Speaker 4: there's a certain skill to that as well. 188 00:09:25,520 --> 00:09:28,720 Speaker 5: If I could talk technically, Jim, this pitch is drier 189 00:09:28,760 --> 00:09:35,360 Speaker 5: than a Teetotler's Christmas. 190 00:09:33,800 --> 00:09:36,480 Speaker 3: Is brilliant addition to any commentary team he's on. Obviously, 191 00:09:36,520 --> 00:09:40,040 Speaker 3: he cut his teeth as a commentator with ABC going 192 00:09:40,080 --> 00:09:42,439 Speaker 3: back quite some time, and now he's a real staple 193 00:09:42,480 --> 00:09:45,240 Speaker 3: of Fox Tell, a very important team member. I suppose 194 00:09:45,280 --> 00:09:48,720 Speaker 3: he plays in a way the court jester role. But 195 00:09:48,760 --> 00:09:51,400 Speaker 3: again he's a former test player of some note and 196 00:09:51,480 --> 00:09:54,080 Speaker 3: has brilliant insights into the game. I think the brilliance 197 00:09:54,120 --> 00:09:56,520 Speaker 3: of him is that when he's doing a piece to 198 00:09:56,600 --> 00:10:00,439 Speaker 3: camera or even offering commentary, you're never quite sure it's 199 00:10:00,480 --> 00:10:03,720 Speaker 3: there's going to be a real, really inappropriate gag or 200 00:10:03,760 --> 00:10:05,240 Speaker 3: just a real zinger at the end of a sense, 201 00:10:05,320 --> 00:10:07,160 Speaker 3: or if it's just going to peter out into a 202 00:10:07,200 --> 00:10:08,280 Speaker 3: fairly normal observation. 203 00:10:09,200 --> 00:10:11,480 Speaker 5: It's a special day because people come for it. It's 204 00:10:11,520 --> 00:10:15,040 Speaker 5: a reunion day, and there's a buzz in the crowd 205 00:10:15,080 --> 00:10:18,880 Speaker 5: prior to the first ball, and everybody watches the first 206 00:10:18,920 --> 00:10:26,640 Speaker 5: session and then they go drinking out the bag. So 207 00:10:26,800 --> 00:10:30,719 Speaker 5: keep the crowd shots tight for the second and third session. 208 00:10:33,920 --> 00:10:34,439 Speaker 2: Coming up. 209 00:10:34,640 --> 00:10:37,079 Speaker 1: Why broadcasters still want the cricket. 210 00:10:56,400 --> 00:11:00,080 Speaker 2: Last time we talked about the cricket broadcasting in general, well, 211 00:11:00,240 --> 00:11:02,240 Speaker 2: there was a big question mark over who would get 212 00:11:02,240 --> 00:11:05,240 Speaker 2: the broadcast rights that, as I understand it is now 213 00:11:05,280 --> 00:11:07,680 Speaker 2: locked in for the next few years. We've got Channel 214 00:11:07,679 --> 00:11:10,280 Speaker 2: seven has the free to air rights, Fox Sports is 215 00:11:10,360 --> 00:11:14,760 Speaker 2: on streaming, and then ABC Grandstand has the radio broadcast rights. 216 00:11:15,240 --> 00:11:18,160 Speaker 2: Is the cricket and particularly the longer formats, which some 217 00:11:18,200 --> 00:11:21,079 Speaker 2: people might argue are falling out of favor with viewers. 218 00:11:21,120 --> 00:11:24,120 Speaker 1: For something faster, more entertaining like T twenty. 219 00:11:24,600 --> 00:11:25,360 Speaker 4: Is it still. 220 00:11:25,160 --> 00:11:28,600 Speaker 2: Attractive to broadcast has given just the sheer volume of 221 00:11:28,640 --> 00:11:30,000 Speaker 2: it and the sheer length of it. 222 00:11:30,240 --> 00:11:34,280 Speaker 3: Absolutely, Test cricket is valuable to broadcasters. Last season when 223 00:11:34,280 --> 00:11:37,199 Speaker 3: Australia played India in five Tests out here, that did 224 00:11:37,240 --> 00:11:41,000 Speaker 3: amazing numbers for TV and radio, and then certainly in 225 00:11:41,000 --> 00:11:43,079 Speaker 3: the first Test in Perth, even though it only lasted 226 00:11:43,120 --> 00:11:45,920 Speaker 3: two days, I think it was up sixty percent on 227 00:11:46,440 --> 00:11:49,560 Speaker 3: the India Test the same time twelve months back, so 228 00:11:50,040 --> 00:11:53,480 Speaker 3: those numbers are astonishing. It was unfortunate for the broadcasters 229 00:11:53,520 --> 00:11:56,360 Speaker 3: Seven and Foxtel that was only two day tests in 230 00:11:56,440 --> 00:12:01,160 Speaker 3: Perth because they would have lost advertising revenue and eyeballs 231 00:12:01,160 --> 00:12:02,200 Speaker 3: and momentum and all of that. 232 00:12:02,720 --> 00:12:04,559 Speaker 4: But cricket is very valuable. 233 00:12:04,880 --> 00:12:08,120 Speaker 3: The three big sports rights in Australia are AFL, NRL 234 00:12:08,160 --> 00:12:13,960 Speaker 3: and cricket. Crickets unique insofar as when India or England 235 00:12:14,200 --> 00:12:18,160 Speaker 3: are in Australia it's an absolute bonanza. They are the 236 00:12:18,200 --> 00:12:22,040 Speaker 3: two biggest Test playing nations apart from Australia and obviously 237 00:12:22,040 --> 00:12:24,520 Speaker 3: they attract a lot of support given for a start, 238 00:12:24,520 --> 00:12:27,120 Speaker 3: the number of Indian supporters out here and same with England, 239 00:12:27,600 --> 00:12:30,840 Speaker 3: and it's always competitive. So when those teams are out 240 00:12:30,880 --> 00:12:35,160 Speaker 3: here in our summer, it's a gold mine for the broadcasters. 241 00:12:35,480 --> 00:12:38,959 Speaker 3: When you've got teams that don't have as much support, 242 00:12:39,040 --> 00:12:42,440 Speaker 3: let's say Pakistan, West Indies, South Africa, New Zealand, those 243 00:12:42,480 --> 00:12:46,240 Speaker 3: summers by the broadcasters are considered down summers because they're 244 00:12:46,280 --> 00:12:49,200 Speaker 3: just not in the same ballpark as in India England series. 245 00:12:49,280 --> 00:12:52,320 Speaker 3: So I suppose with the broadcast rights it's never going 246 00:12:52,360 --> 00:12:57,160 Speaker 3: to be gangbusters every single season, but increasingly Australia is 247 00:12:57,160 --> 00:13:01,120 Speaker 3: playing India more often, so that helps the coffers of 248 00:13:01,160 --> 00:13:03,360 Speaker 3: the broadcasters and of Cricket Australia. 249 00:13:04,600 --> 00:13:05,120 Speaker 5: Mm hmmm. 250 00:13:13,040 --> 00:13:16,199 Speaker 2: James Madden is The Australian's Media editor. You can read 251 00:13:16,240 --> 00:13:18,120 Speaker 2: all the latest in the cricket right now at the 252 00:13:18,160 --> 00:13:19,720 Speaker 2: Australian dot com dot au