Speaker 1: Hi, I'm Bringey Saunders and welcome to Big Business, the
Speaker 1: place where business is far from boring. And today I'm
Speaker 1: recording on gaddigall Land. Now I somehow manage to build
Speaker 1: an empire from the garage underneath my house, and I'm
Speaker 1: here to share it all with you, from the wins,
Speaker 1: the mistakes, the challenging times and the funny moments in between. So,
Speaker 1: whether you're in business yourself already, perhaps you're not in
Speaker 1: the game at all, Maybe you're just looking for some inspo,
Speaker 1: or you simply.
Speaker 2: Just want to hear the tea, this is a podcast
Speaker 2: for you.
Speaker 1: Coming up on today's episode, we are actually talking about podcasting.
Speaker 2: In a podcast, we are talking about the art and
Speaker 2: the business of podcasting. Why does everyone have a podcast?
Speaker 1: Why is it so easy for some people to start
Speaker 1: a podcast when they absolutely shouldn't. Have you seen those
Speaker 1: kinds of videos online where they say podcasting equipment is
Speaker 1: way too affordable?
Speaker 3: Yeah, all the bloody podcast bros at the moment, get off.
Speaker 4: I'm sick of it.
Speaker 3: I'm not going to say the one I'm thinking of,
Speaker 3: but we've all seen everyone going off online.
Speaker 4: Stop it enough.
Speaker 1: We are talking all things podcasting. Why podcasting is good?
Speaker 1: Why podcasting can be bad? Should business owners have a podcast?
Speaker 1: If you want to start one, what should you do first?
Speaker 1: Should it be the first thing that you do. I'm
Speaker 1: going to speak to it from my experience with building
Speaker 1: a personal brand on social media.
Speaker 2: We've got a lot to say.
Speaker 1: So without further ado, let's just get straight down to business.
Speaker 1: So let's talk about podcasting now. Fun fact for you
Speaker 1: all which you may or may not know, but Big
Speaker 1: Business isn't My will wasn't my first ever podcast.
Speaker 2: So I have this Big Business podcast that you're listening
Speaker 2: to right now.
Speaker 1: I also have another podcast with Nova, so the same
Speaker 1: network that this podcast is produced.
Speaker 2: By, which is called High Scrollers.
Speaker 1: If you don't listen to that, it's myself and my
Speaker 1: friend Matt and we're just absolute idiots and have a blast.
Speaker 2: It's really really fun.
Speaker 1: And then prior to working with Nova and having Big
Speaker 1: Business and High Scrollers, I actually had my own podcast
Speaker 1: in COVID Lockdown Times, which I feel like is when
Speaker 1: a lot of people started doing podcasting. Podcasting has obviously
Speaker 1: been around for a really long time, but I feel
Speaker 1: like in COVID Times and Lockdown, we saw like the
Speaker 1: rise of the popularity of podcasting and it's kind of
Speaker 1: like super popular again, even though it's like being around
Speaker 1: for a really long time. Now, there's a lot of
Speaker 1: ways that you can do a podcast. There's a lot
Speaker 1: of benefits to doing a podcast. But I also think
Speaker 1: when it comes to podcasting, whether it's for your personal
Speaker 1: brand or your business, you've got to do it at
Speaker 1: the right time, and it's got to line up with
Speaker 1: everything else that you're doing in terms of social media. Now,
Speaker 1: when I started my podcast in Lockdown, it was called
Speaker 1: a whole Lot of BS, which means a whole lot
Speaker 1: of Britney's owners and a whole lot of bs like name, yeah, bullshit.
Speaker 1: And I was just doing that podcast on my own,
Speaker 1: which you can absolutely do on your own at home.
Speaker 1: I just had a little setup and then I signed
Speaker 1: up to a website which I don't know if I
Speaker 1: can say what it's called, I'll just say what it's called.
Speaker 2: It's called Transistor.
Speaker 1: And that was like a platform which would allow me
Speaker 1: to upload my episodes into which would then push my
Speaker 1: episodes out to all the feeds on like Apple and Spotify.
Speaker 2: There's lots of those kinds of websites.
Speaker 3: Yeah, I can say, here a nov We use a
Speaker 3: website called Omni and so we upload all the big
Speaker 3: business episodes and that gets sent out to every platform.
Speaker 2: Yeah, so there's heaps of those kinds of websites.
Speaker 1: So the one that I used back in COVID times
Speaker 1: was called Transistor. You sign up, you pay like a
Speaker 1: monthly fee I think, or a yearly fee if you
Speaker 1: want it cheaper, and then that allows you to upload
Speaker 1: your audio file and then it will automatically do all
Speaker 1: the work for you and then your podcast will be
Speaker 1: available to view on Spotify, Apple, blah blah blah.
Speaker 4: There was also like, I think it's Spotify for podcas
Speaker 4: casters or.
Speaker 3: Something like that, because I used to use for my podcast,
Speaker 3: and that's for free. So you interpay any money and
Speaker 3: you can send it out to Spotify, to Apple wherever
Speaker 3: you want.
Speaker 4: So there's free platforms as well.
Speaker 1: There's also lots of free software that you can use
Speaker 1: to record your podcast into just this is if you're
Speaker 1: doing at home by yourself. When I was doing mine
Speaker 1: in lockdown times, I was just recording on my Mac
Speaker 1: Into garage band and then exporting it as an MP
Speaker 1: three And because I had a lot of experience with
Speaker 1: editing my YouTube videos for years. I found just editing
Speaker 1: my episodes myself really easy, but that's because I had
Speaker 1: so much experience using iMovie. So garage Band is exactly
Speaker 1: essentially the same thing. There's just no video element. It
Speaker 1: was just the audio. And I did that for fun
Speaker 1: during Lockdown just and I didn't have an upload schedule,
Speaker 1: like I was just uploading here, there and everywhere. And
Speaker 1: I didn't make any money out of that. I was
Speaker 1: just purely uploading into putting my podcasts out there into
Speaker 1: the universe. It was just for anyone that wanted to
Speaker 1: have a listen if they were bored in lockdown times.
Speaker 1: And then I kind of gave up on that when
Speaker 1: I got busier again. It was never like a priority
Speaker 1: of mine. And then obviously I connected with the team
Speaker 1: at Nova two ish years ago now and started High Scrollers,
Speaker 1: which is my other podcast, and then fun fact for
Speaker 1: you all, I pitched Big Business to Nova. So I'd
Speaker 1: already had High Scrollers with Matt for about a year
Speaker 1: ish and I really wanted to talk more about business
Speaker 1: on a pod, and they basically own this podcast. And
Speaker 1: there's two ways that you can do a podcast. You
Speaker 1: can do it on your own, or you can have
Speaker 1: it through a network. I have done both, and when
Speaker 1: I did it myself it was very DIY.
Speaker 2: It was very beginnery.
Speaker 1: But now I'm here with Nova and I come in
Speaker 1: every single week. I have producer Xander here with me
Speaker 1: and we record these episodes together. So I pitched having
Speaker 1: my own post to Nova. I made up like a
Speaker 1: PDF document with multiple pages. I had episode ideas, and
Speaker 1: I presented it to Xander's boss.
Speaker 2: It turns out they said, okay, let's give.
Speaker 4: It a go. Actually, should we get my boss on here?
Speaker 2: Yeah? But aren't I your boss?
Speaker 3: Do you know?
Speaker 4: It's funny you said that.
Speaker 3: Someone in our big business DMS asked about the process
Speaker 3: of us making this podcast and asked if I was
Speaker 3: employed by you. So their answer is, I'm actually not
Speaker 3: employed by Britney Saunders. I'm employed by Nova Entertainment, and
Speaker 3: Brittany doesn't pay me as much as I would like
Speaker 3: her too.
Speaker 4: So Rach Corbett is the head of podcasts here. Want
Speaker 4: me to text Rach and get her on.
Speaker 2: She's like the big boss here.
Speaker 4: Let's get a big boss on.
Speaker 2: So we have Rachel Corbett in the studio. What is you?
Speaker 2: What do you do? Here at Nova.
Speaker 5: Well, my role now is called Network Director at Nova Podcasts,
Speaker 5: but essentially I look after all of the podcast content
Speaker 5: for Nova, so stuff we make originally in house, stuff
Speaker 5: that other people make that we are the commercial partner
Speaker 5: for all of the podcasts.
Speaker 6: We look after content wise in my bucket.
Speaker 1: One great question for you that like a lot of
Speaker 1: people who aren't in the podcasting world would be interested
Speaker 1: to know, and it's a really simple one.
Speaker 2: How do podcasts make money?
Speaker 5: It depends they make money in a bunch of different ways.
Speaker 5: If you are partnered with a network or you're selling advertising,
Speaker 5: you are usually selling on a cost per meal basis,
Speaker 5: So that means what a cost per thousand downloads? So
Speaker 5: when you're selling like that, you have to have a
Speaker 5: lot of downloads to make money. Yeah, because if you
Speaker 5: think about it cost per thousand downloads, it might be
Speaker 5: twenty five dollars for one AD, and if you've only
Speaker 5: got a thousand downloads, you're only getting twenty five dollars
Speaker 5: for that ad. And I would argue, I mean a
Speaker 5: no advertiser is going to pay for an audience that's small.
Speaker 5: But ultimately you want to be thinking about what impact
Speaker 5: is this going to have on my content, and I
Speaker 5: don't think twenty five dollars is worth it. So you
Speaker 5: want to as a creator, make sure that you are
Speaker 5: earning enough money that makes sense for your podcasts, and
Speaker 5: clients in return also want enough downloads. So if you
Speaker 5: have got decent downloads, you'll usually be selling advertising. But
Speaker 5: there are a bunch of different ways to monetize. You could,
Speaker 5: you know, set up a Patreon account if you're an
Speaker 5: independent creator. You could monetize via the platforms like Spotify
Speaker 5: and Apple, you know, and use their subscription services. You
Speaker 5: can create private podcasts that you might want to pay
Speaker 5: for if you've got a business. Often, I think the
Speaker 5: best option if you are a business owner and you
Speaker 5: have a podcast is that that is a source of
Speaker 5: traffic to your business.
Speaker 1: It's about lead generation talking about your business in general.
Speaker 5: Yeah, but even you know, even outside of just advertising
Speaker 5: your business, it's about giving people the chance to work
Speaker 5: with you before they actually spend any money. And you
Speaker 5: can bring them into your funnel by you know, sharing
Speaker 5: with them and opt in or something that gets them
Speaker 5: on your email list. And a lot of people come
Speaker 5: through the podcast and find that stuff that way, And
Speaker 5: a podcast is a great way. You know, I think
Speaker 5: so many businesses and people spend so much time I'm
Speaker 5: pouring over the copy of their website. How can I
Speaker 5: get my tone and personality into this copy? How can
Speaker 5: I make sure that I leap off the page? And
Speaker 5: in a podcast, you're leaping off the page because it's
Speaker 5: you you're talking. You don't have to worry about that
Speaker 5: tone that you know, because you can put all of
Speaker 5: that into who you are in the microphone. I think
Speaker 5: it is so much easier to do that in a
Speaker 5: mic than it is to do in copy. Yes, you
Speaker 5: can get to the point where you get that copy firing,
Speaker 5: but it's never going to be as good as sitting
Speaker 5: down with you. And a podcast is like sitting down
Speaker 5: with somebody and them being able to tell you why
Speaker 5: you should work with them.
Speaker 1: What would be your advice to let's say, established business
Speaker 1: owners out there that are wanting to step into launching
Speaker 1: a podcast kind of for their personal brand but also
Speaker 1: for their business, Like, what should be their focus in
Speaker 1: those early days of starting their podcast and those first
Speaker 1: few episodes, and should they just be worrying about, you know,
Speaker 1: building a community before looking into trying to get sponsors
Speaker 1: on board.
Speaker 2: Like what would be your tips.
Speaker 6: I think it's a long game.
Speaker 5: It's always a long game, like with anything, right, Yes,
Speaker 5: everybody wants a quick fix on every single thing in life,
Speaker 5: doesn't matter how many times we tell people there are
Speaker 5: no quick fixes for anything. You cannot become an Instagram
Speaker 5: influencer overnight. You cannot become this overnight. Everybody still wants
Speaker 5: to know, how's the way I do this overnight?
Speaker 6: It doesn't happen. You don't do it over night.
Speaker 1: I think there's so much misunderstanding even with business around that.
Speaker 1: Like we live in a world of instant gratification where
Speaker 1: we click and somethings at outdoor the next day. So
Speaker 1: when people want to start a business or they want
Speaker 1: to start making content on TikTok, like they think that
Speaker 1: it's going to happen really quickly for them. But I
Speaker 1: would say even more so for podcasting, like it is
Speaker 1: kind of like that slow burn and it's going to
Speaker 1: take you a really long time.
Speaker 5: The main thing with podcasting, the main thing that will
Speaker 5: impact your success as a podcaster is consistency. That is
Speaker 5: the single biggest factor. It doesn't matter if you have
Speaker 5: a massive audience somewhere else that isn't the single biggest
Speaker 5: factor in podcasting success. It's about delivering episodes consistently over
Speaker 5: a long period of time. So I would say, if
Speaker 5: you were thinking about starting a you need to know
Speaker 5: that you can commit to it, because you don't want
Speaker 5: to start out gung ho. I've seen so many people
Speaker 5: jump in. They're like, oh my god, I've got ideas
Speaker 5: coming out of my eyeballs. I can't I've got this.
Speaker 5: I'm never going to have a moment where I'm not
Speaker 5: going to have something to say on this podcast. And
Speaker 5: six weeks later they're like, I have no idea what
Speaker 5: to say next week, and then they never release an
Speaker 5: episode again. Yeah, the vast majority of podcasts do not
Speaker 5: survive seven to ten episodes. There are like over four
Speaker 5: million podcasts out there, and so a lot of people
Speaker 5: are like, oh, this is just too overly saturated. Less
Speaker 5: than five hundred thousand released episodes in the last ninety days,
Speaker 5: so the vast majority do not continue to release episodes.
Speaker 5: It's something that a lot of people jump in because
Speaker 5: they think this is easy. I can set up a microphone,
Speaker 5: I can talk to an audience. They underestimate what you
Speaker 5: need to do to actually get an audience to listen,
Speaker 5: and the first thing on that list is think about
Speaker 5: your audience. I see so many people coming up with
Speaker 5: an idea that's based entirely off the ego. It's got
Speaker 5: nothing to do with an audience. It's got everything to
Speaker 5: do with what they want to say, what they want
Speaker 5: to talk about, and particularly when it comes to business. Yes,
Speaker 5: I think this is a mistake a lot of people make,
Speaker 5: and it happens in branded content as well. You know,
Speaker 5: we have to work a lot with brands to kind
Speaker 5: of get their message back from what they want to
Speaker 5: say to what an audience actually wants to listen to.
Speaker 5: Is that brands have things they want to tell people.
Speaker 5: So as a business, you're like, these are all the
Speaker 5: things I want somebody to know about my business. If
Speaker 5: you just give them valuable content that helps them in
Speaker 5: some way that is associated with what you do, you benefit.
Speaker 5: You don't need to talk about your business all the time.
Speaker 5: If you can provide value that relates to what you do,
Speaker 5: you've won. You've done it, you know. So, I think
Speaker 5: that is where I see people go wrong. It's that
Speaker 5: underestimation of the amount of commitment that they are going
Speaker 5: to require and that's not just from a show perspective,
Speaker 5: that's also from a promotion perspective and everything around it.
Speaker 5: You have to talk about your podcast if you want
Speaker 5: to grow audience, if that's your primary goal, you have
Speaker 5: to talk about a lot like a lot.
Speaker 3: I was getting my haircut recently and the barber was
Speaker 3: talking to me about how he wanted to start a podcast.
Speaker 3: I said, well, I'm actually a podcast producer, and he says, oh,
Speaker 3: let me run my ideas why. I was like, here
Speaker 3: we go, and he did. He ran everything you wanted
Speaker 3: to do by me, and I listened to it all
Speaker 3: and I said, why is anyone going to want to
Speaker 3: listen to that?
Speaker 4: And he was shocked that I said it.
Speaker 2: What was it about barbering?
Speaker 3: He was just just stuff that he wanted to talk about.
Speaker 3: I said, why is anyone going to want to press
Speaker 3: play and listen to you talk about that? I said,
Speaker 3: give me your reasons, and he could give me none.
Speaker 3: I said, well, that's your first issue. I said, you're
Speaker 3: thinking about what you want to talk about. You're not
Speaker 3: thinking about what an audience is going to want to
Speaker 3: take from this.
Speaker 1: Saying when people want to start a business of any
Speaker 1: kind like I'll get people dming me all the time,
Speaker 1: like I love everything that you do and I want
Speaker 1: to start my own business.
Speaker 2: Who is your manufacturer? I'm like, first of all, who
Speaker 2: are you going to sell to?
Speaker 1: Like, before you even get to the idea of building
Speaker 1: a shop or making a product, who are your customers? Like,
Speaker 1: that's the first thing that you need to worry about.
Speaker 1: And I guess same goes for podcasting. Is it's great
Speaker 1: that you want to do a podcast, but who's going
Speaker 1: to listen to it?
Speaker 6: Yeah, but that's the boring bit, right, that's a bit nice.
Speaker 2: I want to do that.
Speaker 5: Yeah, yeah, I really want to sit down and like
Speaker 5: write on a piece of paper who I'm making this for,
Speaker 5: Like what these people?
Speaker 3: You know?
Speaker 6: And it can also be a bit.
Speaker 5: Of a weird exercise for people to do because these
Speaker 5: people don't exist, So it's like, how do I think
Speaker 5: about these people?
Speaker 6: Who are these people? Do they?
Speaker 5: It's just just a bit too hard sometimes for people
Speaker 5: to get their head around. But it's like, you're not
Speaker 5: going to make up you know, Jen who has snakes
Speaker 5: on her head and lives on outer space, Like you're
Speaker 5: going to make up a person who exists, and then
Speaker 5: ultimately it's if other people turn up, that's fine, but
Speaker 5: it's really about thinking about like, does Jan have three
Speaker 5: kids and two jobs. She doesn't want your hour and
Speaker 5: a half long episodes. She wants something that's ten minutes
Speaker 5: that she can consume quickly. Maybe you want to drop
Speaker 5: two of those a week for her. That's fine, but
Speaker 5: that's an important thing to be thinking about and to
Speaker 5: be always considering in every decision that you make somebody
Speaker 5: else that is not yourself.
Speaker 6: But I think, I.
Speaker 5: Think business, particularly for business owners, a podcast is an
Speaker 5: excellent way to introduce people to your business, to bring
Speaker 5: people through your funnel. Like I think, it's a really
Speaker 5: effective way to communicate. And honestly, it's so much easier.
Speaker 6: Than writing content.
Speaker 2: Yeah, one percent.
Speaker 5: And with all of the AI tools and tech and
Speaker 5: everything you taught, you prep your content. That's really important.
Speaker 5: A lot of people don't do that. Prep your content
Speaker 5: so it's really solid. You talk that into a microphone,
Speaker 5: come up with something really great, You shove it into
Speaker 5: a transcription software, You ask chat GPT to pump you
Speaker 5: out all your LinkedIn content out of that or your
Speaker 5: social media content. Everything from that one thirty minutes of
Speaker 5: content that you've sat down in.
Speaker 6: Front of a microphone.
Speaker 5: There's a heck of a lot easier than staring at
Speaker 5: a blank page and coming out with something.
Speaker 6: You know. It's actually as a base level.
Speaker 5: Of content, and business is about content, right. You have
Speaker 5: to get people consuming your content to get people through
Speaker 5: the door. As a sort of breeding ground for content,
Speaker 5: it's a great thing that can generate.
Speaker 6: Heaps of stuff that you can use in your business.
Speaker 5: That is a lot easier than trying to start things
Speaker 5: from scratch.
Speaker 4: Wow, isn't she great? Yeah, that's my boss.
Speaker 2: You'll have to send us an invoice today.
Speaker 6: I love talking about this stuff.
Speaker 5: I think it's a really great space and I think
Speaker 5: a lot of people are intimidated by it. But a
Speaker 5: lot of people are obsessed by it, and they jump
Speaker 5: in and they make a lot of mistakes. Yeah, and
Speaker 5: they do it wrong.
Speaker 6: Well, they do it. They don't understand what they're getting into.
Speaker 5: And there's nothing worse than wanting to do something, jumping
Speaker 5: into it, feeling like you've failed, and then walking away
Speaker 5: from it, Because that's a really crappy feeling to have.
Speaker 5: If you want to do something, you're passionate about, something
Speaker 5: you're interested in, it you can do it, and there's
Speaker 5: nothing better than crossing that off you to do list
Speaker 5: and feeling like you achieved something.
Speaker 6: But you have to get some knowledge. You've got to
Speaker 6: get some knowledge. It's like anything in this life.
Speaker 5: You can't just you can wing it for long enough
Speaker 5: maybe get there, but like understand what you're doing and
Speaker 5: going there with some smarts so you can make the
Speaker 5: right decisions and have it work for you in a
Speaker 5: good way.
Speaker 2: Look at you go. I love it. IM like, just
Speaker 2: keep talking.
Speaker 1: You just want to like take over the rest of
Speaker 1: the episode, that'd be great.
Speaker 2: You ask me some more questions.
Speaker 1: Is it a podcast course that you've got at the
Speaker 1: moment I've been literally getting you?
Speaker 2: Or is it your ads? Do you have paid ads
Speaker 2: running for it? I've been getting somewhere actually.
Speaker 5: And every time I look at your content about how
Speaker 5: you shouldn't pay someoney to get your ads, I'm.
Speaker 6: Like, hey, I have no time not to do this
Speaker 6: by yourself.
Speaker 5: And then every time you do a tutorial on your
Speaker 5: socials and you're like, oh, you just do this, and
Speaker 5: then I'm like, Facebook ads never work like that for me.
Speaker 6: I find it the most clunking difficulty to use.
Speaker 2: Platforms with Facebook Ads.
Speaker 1: I remember, before I knew how to do it myself,
Speaker 1: I would log into the meta ad library, like into
Speaker 1: the back end and ads manager, and I'd be like,
Speaker 1: what the fuck is all this?
Speaker 6: Like hell?
Speaker 1: But then once I understood how to do it, now
Speaker 1: it's like easy. This is taking that time to learn
Speaker 1: what I'm doing and not just.
Speaker 2: Thats why I pay someone to do it.
Speaker 1: Well, for anyone interested in podcasting, plug yourself away.
Speaker 5: Oh I do have a podcasting course. Yes, it's called
Speaker 5: pod School. I've run it for a lot of years.
Speaker 5: It's always been I mean my I literally started it
Speaker 5: in twenty sixteen, and that was still when a lot
Speaker 5: of people were at home podcasters.
Speaker 6: I'd worked in radio for a long time.
Speaker 5: I was like, oh, there's so much that I know
Speaker 5: that you just would have no idea about if you've
Speaker 5: never worked in radio. And so I built the course,
Speaker 5: and then about a year later, podcasting really took off
Speaker 5: here in terms of like being a professional space, and
Speaker 5: so I got asked to start running networks and I've
Speaker 5: been doing that since twenty seventeen.
Speaker 6: So it's been a side hustle for me.
Speaker 5: I had one glorious for you to work on it
Speaker 5: by myself and then it's been a side hustle for
Speaker 5: me forever. But it's it's just a sort of go
Speaker 5: to woe start to finish if you don't have an idea,
Speaker 5: or even if you do have an idea and you
Speaker 5: want to stress test it all the way through to
Speaker 5: how could you monetize it? You know, all the editing, prepping,
Speaker 5: putting things together or with this like best practice lens, right,
Speaker 5: So it's like not just about here's the nuts and
Speaker 5: bolts of how to do it. But if you were
Speaker 5: going to give this the very best possible go you
Speaker 5: could give it, you can do ninety percent of that,
Speaker 5: you can do seventy percent. It's your choice, but you've
Speaker 5: got all the information that you need that if I'm
Speaker 5: going to try and do this to the best of
Speaker 5: my ability, I'm going to have to do XYZ and
Speaker 5: then you kind of choose what you can actually manage
Speaker 5: out of that. But it's honestly, I mean, I do
Speaker 5: keep it alive in the outside hours of my life,
Speaker 5: and I'm a solo mum, and it does sometimes I
Speaker 5: think to myself, am I absolutely insane? But I just
Speaker 5: I honestly I love it so much because people come
Speaker 5: through the course and.
Speaker 6: They make something and they're proud of themselves. So great.
Speaker 1: Well, Xander will be sure to leave it in the
Speaker 1: show notes please or Xander future Xander editing this, make
Speaker 1: sure you put the link in the show notes. And
Speaker 1: thank you so much again for spontaneously coming on the
Speaker 1: poet Pleasure on the pod about pods.
Speaker 6: So matter.
Speaker 1: In a nutshell, Podcasting can be an amazing tool for
Speaker 1: your business in a multitude of different ways. But like
Speaker 1: Rachel said, I think it's really important, Like with anything,
Speaker 1: it's important to understand what you're doing. And I love
Speaker 1: everything that she said. I feel like I could have
Speaker 1: just spoke to her for an hour.
Speaker 4: She's amazing, Like I'm like.
Speaker 2: Just keep talking please.
Speaker 1: We live in this like instant gratification world and people
Speaker 1: want to be a TikToker and a podcaster and whatever.
Speaker 1: All people want to be an entrepreneur, they want to
Speaker 1: be a business owner. But it's really important to do
Speaker 1: the research and the work before jumping into anything, before
Speaker 1: jumping into a business, before jumping into a podcast, before
Speaker 1: jumping into making TikTok content. It's one thing to want it,
Speaker 1: but it's another thing to sit down and do the
Speaker 1: work and figure out a plan of how you're actually
Speaker 1: going to successfully execute it. Any final words from u
Speaker 1: Zander on podcasting, just don't.
Speaker 4: Start one because you think you can talk and a mic.
Speaker 4: You can't. I'm telling you, Okay.
Speaker 3: Yeah, There's so much more that goes into it, and
Speaker 3: most likely what you have to say no one cares about.
Speaker 1: I think that's really a really important fact. Don't make
Speaker 1: a podcast just because you want to talk about shit.
Speaker 1: Make a podcast because you know other people want to.
Speaker 4: Want to hear it.
Speaker 3: The biggest thing is to not go into a cocky
Speaker 3: thinking you're going to get hundreds of thousands of listeners
Speaker 3: straight away.
Speaker 4: It is not like that, and so just be.
Speaker 1: Prepared, be prepared, And that's all. I'm going to leave
Speaker 1: you with a tip of the week as all. I
Speaker 1: think we've given so many tips in this and mine,
Speaker 1: I'm just going to go off the back of what
Speaker 1: we've just been saying. Now, before committing to something, like
Speaker 1: know what you're signing up for and also be prepared
Speaker 1: for it. Like Rachel said, with podcasting, so many people
Speaker 1: that was so interesting that she said, people don't make
Speaker 1: it past seven episodes and then they give up, like
Speaker 1: because they're not prepared for it. So with anything business,
Speaker 1: a podcast, starting on social media, writing a book, anything,
Speaker 1: be prepared to be in it for the long haul,
Speaker 1: I would say, and especially for business. I don't remember
Speaker 1: exactly what Rachel said, but it's like long and slow.
Speaker 2: I need to listen back.
Speaker 4: Slow and steady wins the race.
Speaker 2: It does, it does, So that is my tip of
Speaker 2: the week. Be prepared to be in it for the.
Speaker 1: Long haul, no matter what it is that you are doing,
Speaker 1: because slow and steady does win the race.
Speaker 2: Anyway. That's all from me.
Speaker 1: I'll be back later in the week with my bonus,
Speaker 1: and remember to chase after your dreams as if they
Speaker 1: owe you money.