1 00:00:04,080 --> 00:00:06,480 Speaker 1: Hi, I'm Bringey Saunders and welcome to Big Business, the 2 00:00:06,480 --> 00:00:08,880 Speaker 1: place where business is far from boring. And today I'm 3 00:00:08,920 --> 00:00:12,080 Speaker 1: recording on gaddigall Land. Now I somehow manage to build 4 00:00:12,080 --> 00:00:14,760 Speaker 1: an empire from the garage underneath my house, and I'm 5 00:00:14,760 --> 00:00:16,759 Speaker 1: here to share it all with you, from the wins, 6 00:00:16,920 --> 00:00:21,119 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:21,200 --> 00:00:24,159 Speaker 1: whether you're in business yourself already, perhaps you're not in 8 00:00:24,200 --> 00:00:26,400 Speaker 1: the game at all, Maybe you're just looking for some inspo, 9 00:00:26,680 --> 00:00:27,840 Speaker 1: or you simply. 10 00:00:27,480 --> 00:00:29,840 Speaker 2: Just want to hear the tea, this is a podcast 11 00:00:29,880 --> 00:00:30,160 Speaker 2: for you. 12 00:00:30,520 --> 00:00:34,000 Speaker 1: Coming up on today's episode, we are actually talking about podcasting. 13 00:00:34,240 --> 00:00:37,320 Speaker 2: In a podcast, we are talking about the art and 14 00:00:37,400 --> 00:00:41,800 Speaker 2: the business of podcasting. Why does everyone have a podcast? 15 00:00:42,200 --> 00:00:44,760 Speaker 1: Why is it so easy for some people to start 16 00:00:44,760 --> 00:00:48,159 Speaker 1: a podcast when they absolutely shouldn't. Have you seen those 17 00:00:48,240 --> 00:00:51,280 Speaker 1: kinds of videos online where they say podcasting equipment is 18 00:00:51,360 --> 00:00:52,280 Speaker 1: way too affordable? 19 00:00:52,800 --> 00:00:56,600 Speaker 3: Yeah, all the bloody podcast bros at the moment, get off. 20 00:00:57,200 --> 00:00:58,200 Speaker 4: I'm sick of it. 21 00:00:58,280 --> 00:00:59,920 Speaker 3: I'm not going to say the one I'm thinking of, 22 00:01:00,240 --> 00:01:04,400 Speaker 3: but we've all seen everyone going off online. 23 00:01:04,480 --> 00:01:05,760 Speaker 4: Stop it enough. 24 00:01:05,920 --> 00:01:09,520 Speaker 1: We are talking all things podcasting. Why podcasting is good? 25 00:01:10,000 --> 00:01:13,880 Speaker 1: Why podcasting can be bad? Should business owners have a podcast? 26 00:01:14,080 --> 00:01:16,959 Speaker 1: If you want to start one, what should you do first? 27 00:01:17,440 --> 00:01:19,240 Speaker 1: Should it be the first thing that you do. I'm 28 00:01:19,280 --> 00:01:21,480 Speaker 1: going to speak to it from my experience with building 29 00:01:21,480 --> 00:01:23,120 Speaker 1: a personal brand on social media. 30 00:01:23,240 --> 00:01:24,240 Speaker 2: We've got a lot to say. 31 00:01:24,360 --> 00:01:26,959 Speaker 1: So without further ado, let's just get straight down to business. 32 00:01:31,520 --> 00:01:35,440 Speaker 1: So let's talk about podcasting now. Fun fact for you 33 00:01:35,520 --> 00:01:38,399 Speaker 1: all which you may or may not know, but Big 34 00:01:38,440 --> 00:01:42,400 Speaker 1: Business isn't My will wasn't my first ever podcast. 35 00:01:42,800 --> 00:01:45,839 Speaker 2: So I have this Big Business podcast that you're listening 36 00:01:45,880 --> 00:01:46,440 Speaker 2: to right now. 37 00:01:46,880 --> 00:01:50,720 Speaker 1: I also have another podcast with Nova, so the same 38 00:01:50,760 --> 00:01:53,320 Speaker 1: network that this podcast is produced. 39 00:01:52,880 --> 00:01:54,840 Speaker 2: By, which is called High Scrollers. 40 00:01:55,120 --> 00:01:57,560 Speaker 1: If you don't listen to that, it's myself and my 41 00:01:57,600 --> 00:01:59,960 Speaker 1: friend Matt and we're just absolute idiots and have a blast. 42 00:02:00,560 --> 00:02:01,600 Speaker 2: It's really really fun. 43 00:02:02,040 --> 00:02:04,880 Speaker 1: And then prior to working with Nova and having Big 44 00:02:04,920 --> 00:02:08,040 Speaker 1: Business and High Scrollers, I actually had my own podcast 45 00:02:08,320 --> 00:02:11,280 Speaker 1: in COVID Lockdown Times, which I feel like is when 46 00:02:11,320 --> 00:02:14,480 Speaker 1: a lot of people started doing podcasting. Podcasting has obviously 47 00:02:14,480 --> 00:02:17,440 Speaker 1: been around for a really long time, but I feel 48 00:02:17,480 --> 00:02:20,799 Speaker 1: like in COVID Times and Lockdown, we saw like the 49 00:02:20,919 --> 00:02:24,120 Speaker 1: rise of the popularity of podcasting and it's kind of 50 00:02:24,160 --> 00:02:27,360 Speaker 1: like super popular again, even though it's like being around 51 00:02:27,400 --> 00:02:29,840 Speaker 1: for a really long time. Now, there's a lot of 52 00:02:29,840 --> 00:02:32,760 Speaker 1: ways that you can do a podcast. There's a lot 53 00:02:32,760 --> 00:02:35,320 Speaker 1: of benefits to doing a podcast. But I also think 54 00:02:35,360 --> 00:02:37,760 Speaker 1: when it comes to podcasting, whether it's for your personal 55 00:02:37,760 --> 00:02:39,760 Speaker 1: brand or your business, you've got to do it at 56 00:02:39,800 --> 00:02:43,000 Speaker 1: the right time, and it's got to line up with 57 00:02:43,040 --> 00:02:45,840 Speaker 1: everything else that you're doing in terms of social media. Now, 58 00:02:45,880 --> 00:02:49,640 Speaker 1: when I started my podcast in Lockdown, it was called 59 00:02:49,720 --> 00:02:52,080 Speaker 1: a whole Lot of BS, which means a whole lot 60 00:02:52,080 --> 00:02:56,160 Speaker 1: of Britney's owners and a whole lot of bs like name, yeah, bullshit. 61 00:02:56,800 --> 00:03:00,800 Speaker 1: And I was just doing that podcast on my own, 62 00:03:01,120 --> 00:03:04,079 Speaker 1: which you can absolutely do on your own at home. 63 00:03:04,120 --> 00:03:06,680 Speaker 1: I just had a little setup and then I signed 64 00:03:06,760 --> 00:03:09,880 Speaker 1: up to a website which I don't know if I 65 00:03:09,919 --> 00:03:12,760 Speaker 1: can say what it's called, I'll just say what it's called. 66 00:03:12,800 --> 00:03:13,959 Speaker 2: It's called Transistor. 67 00:03:14,680 --> 00:03:17,600 Speaker 1: And that was like a platform which would allow me 68 00:03:17,680 --> 00:03:20,600 Speaker 1: to upload my episodes into which would then push my 69 00:03:20,720 --> 00:03:23,359 Speaker 1: episodes out to all the feeds on like Apple and Spotify. 70 00:03:23,400 --> 00:03:24,920 Speaker 2: There's lots of those kinds of websites. 71 00:03:25,000 --> 00:03:27,000 Speaker 3: Yeah, I can say, here a nov We use a 72 00:03:27,040 --> 00:03:30,400 Speaker 3: website called Omni and so we upload all the big 73 00:03:30,400 --> 00:03:34,359 Speaker 3: business episodes and that gets sent out to every platform. 74 00:03:34,560 --> 00:03:37,280 Speaker 2: Yeah, so there's heaps of those kinds of websites. 75 00:03:37,320 --> 00:03:39,120 Speaker 1: So the one that I used back in COVID times 76 00:03:39,240 --> 00:03:42,440 Speaker 1: was called Transistor. You sign up, you pay like a 77 00:03:42,480 --> 00:03:44,720 Speaker 1: monthly fee I think, or a yearly fee if you 78 00:03:44,720 --> 00:03:48,920 Speaker 1: want it cheaper, and then that allows you to upload 79 00:03:49,000 --> 00:03:51,960 Speaker 1: your audio file and then it will automatically do all 80 00:03:52,000 --> 00:03:54,000 Speaker 1: the work for you and then your podcast will be 81 00:03:54,000 --> 00:03:57,200 Speaker 1: available to view on Spotify, Apple, blah blah blah. 82 00:03:57,200 --> 00:04:00,000 Speaker 4: There was also like, I think it's Spotify for podcas 83 00:04:00,080 --> 00:04:01,040 Speaker 4: casters or. 84 00:04:01,040 --> 00:04:03,320 Speaker 3: Something like that, because I used to use for my podcast, 85 00:04:03,520 --> 00:04:07,000 Speaker 3: and that's for free. So you interpay any money and 86 00:04:07,040 --> 00:04:10,440 Speaker 3: you can send it out to Spotify, to Apple wherever 87 00:04:10,480 --> 00:04:10,800 Speaker 3: you want. 88 00:04:10,840 --> 00:04:12,520 Speaker 4: So there's free platforms as well. 89 00:04:12,680 --> 00:04:15,920 Speaker 1: There's also lots of free software that you can use 90 00:04:15,960 --> 00:04:18,360 Speaker 1: to record your podcast into just this is if you're 91 00:04:18,400 --> 00:04:21,200 Speaker 1: doing at home by yourself. When I was doing mine 92 00:04:21,279 --> 00:04:24,880 Speaker 1: in lockdown times, I was just recording on my Mac 93 00:04:25,080 --> 00:04:28,680 Speaker 1: Into garage band and then exporting it as an MP 94 00:04:28,800 --> 00:04:31,520 Speaker 1: three And because I had a lot of experience with 95 00:04:31,680 --> 00:04:35,599 Speaker 1: editing my YouTube videos for years. I found just editing 96 00:04:35,640 --> 00:04:38,000 Speaker 1: my episodes myself really easy, but that's because I had 97 00:04:38,080 --> 00:04:41,640 Speaker 1: so much experience using iMovie. So garage Band is exactly 98 00:04:41,839 --> 00:04:44,040 Speaker 1: essentially the same thing. There's just no video element. It 99 00:04:44,080 --> 00:04:46,280 Speaker 1: was just the audio. And I did that for fun 100 00:04:46,600 --> 00:04:50,200 Speaker 1: during Lockdown just and I didn't have an upload schedule, 101 00:04:50,240 --> 00:04:52,520 Speaker 1: like I was just uploading here, there and everywhere. And 102 00:04:52,600 --> 00:04:54,719 Speaker 1: I didn't make any money out of that. I was 103 00:04:54,800 --> 00:04:58,880 Speaker 1: just purely uploading into putting my podcasts out there into 104 00:04:58,960 --> 00:05:02,159 Speaker 1: the universe. It was just for anyone that wanted to 105 00:05:02,360 --> 00:05:04,760 Speaker 1: have a listen if they were bored in lockdown times. 106 00:05:04,920 --> 00:05:06,440 Speaker 1: And then I kind of gave up on that when 107 00:05:06,440 --> 00:05:09,279 Speaker 1: I got busier again. It was never like a priority 108 00:05:09,320 --> 00:05:12,720 Speaker 1: of mine. And then obviously I connected with the team 109 00:05:12,800 --> 00:05:17,839 Speaker 1: at Nova two ish years ago now and started High Scrollers, 110 00:05:17,960 --> 00:05:21,560 Speaker 1: which is my other podcast, and then fun fact for 111 00:05:21,640 --> 00:05:26,240 Speaker 1: you all, I pitched Big Business to Nova. So I'd 112 00:05:26,279 --> 00:05:29,320 Speaker 1: already had High Scrollers with Matt for about a year 113 00:05:29,520 --> 00:05:32,039 Speaker 1: ish and I really wanted to talk more about business 114 00:05:32,040 --> 00:05:36,240 Speaker 1: on a pod, and they basically own this podcast. And 115 00:05:36,320 --> 00:05:39,000 Speaker 1: there's two ways that you can do a podcast. You 116 00:05:39,000 --> 00:05:40,720 Speaker 1: can do it on your own, or you can have 117 00:05:40,960 --> 00:05:45,400 Speaker 1: it through a network. I have done both, and when 118 00:05:45,400 --> 00:05:47,560 Speaker 1: I did it myself it was very DIY. 119 00:05:47,640 --> 00:05:48,800 Speaker 2: It was very beginnery. 120 00:05:49,080 --> 00:05:51,280 Speaker 1: But now I'm here with Nova and I come in 121 00:05:51,320 --> 00:05:53,839 Speaker 1: every single week. I have producer Xander here with me 122 00:05:54,279 --> 00:05:59,320 Speaker 1: and we record these episodes together. So I pitched having 123 00:05:59,360 --> 00:06:01,680 Speaker 1: my own post to Nova. I made up like a 124 00:06:01,720 --> 00:06:06,960 Speaker 1: PDF document with multiple pages. I had episode ideas, and 125 00:06:07,000 --> 00:06:09,120 Speaker 1: I presented it to Xander's boss. 126 00:06:09,480 --> 00:06:11,080 Speaker 2: It turns out they said, okay, let's give. 127 00:06:10,960 --> 00:06:14,279 Speaker 4: It a go. Actually, should we get my boss on here? 128 00:06:14,920 --> 00:06:16,800 Speaker 2: Yeah? But aren't I your boss? 129 00:06:18,000 --> 00:06:18,279 Speaker 3: Do you know? 130 00:06:18,320 --> 00:06:19,080 Speaker 4: It's funny you said that. 131 00:06:19,160 --> 00:06:24,840 Speaker 3: Someone in our big business DMS asked about the process 132 00:06:24,880 --> 00:06:26,800 Speaker 3: of us making this podcast and asked if I was 133 00:06:26,839 --> 00:06:29,400 Speaker 3: employed by you. So their answer is, I'm actually not 134 00:06:29,560 --> 00:06:33,600 Speaker 3: employed by Britney Saunders. I'm employed by Nova Entertainment, and 135 00:06:33,720 --> 00:06:35,800 Speaker 3: Brittany doesn't pay me as much as I would like 136 00:06:35,839 --> 00:06:36,200 Speaker 3: her too. 137 00:06:37,000 --> 00:06:39,719 Speaker 4: So Rach Corbett is the head of podcasts here. Want 138 00:06:39,760 --> 00:06:40,920 Speaker 4: me to text Rach and get her on. 139 00:06:41,040 --> 00:06:42,160 Speaker 2: She's like the big boss here. 140 00:06:42,240 --> 00:06:45,039 Speaker 4: Let's get a big boss on. 141 00:06:47,440 --> 00:06:50,800 Speaker 2: So we have Rachel Corbett in the studio. What is you? 142 00:06:50,800 --> 00:06:52,200 Speaker 2: What do you do? Here at Nova. 143 00:06:52,240 --> 00:06:56,760 Speaker 5: Well, my role now is called Network Director at Nova Podcasts, 144 00:06:56,760 --> 00:06:59,239 Speaker 5: but essentially I look after all of the podcast content 145 00:06:59,320 --> 00:07:02,039 Speaker 5: for Nova, so stuff we make originally in house, stuff 146 00:07:02,040 --> 00:07:04,400 Speaker 5: that other people make that we are the commercial partner 147 00:07:04,440 --> 00:07:05,960 Speaker 5: for all of the podcasts. 148 00:07:05,960 --> 00:07:08,960 Speaker 6: We look after content wise in my bucket. 149 00:07:09,120 --> 00:07:11,320 Speaker 1: One great question for you that like a lot of 150 00:07:11,320 --> 00:07:14,400 Speaker 1: people who aren't in the podcasting world would be interested 151 00:07:14,440 --> 00:07:16,480 Speaker 1: to know, and it's a really simple one. 152 00:07:16,560 --> 00:07:18,520 Speaker 2: How do podcasts make money? 153 00:07:18,960 --> 00:07:21,480 Speaker 5: It depends they make money in a bunch of different ways. 154 00:07:22,120 --> 00:07:25,680 Speaker 5: If you are partnered with a network or you're selling advertising, 155 00:07:25,760 --> 00:07:27,920 Speaker 5: you are usually selling on a cost per meal basis, 156 00:07:27,960 --> 00:07:30,720 Speaker 5: So that means what a cost per thousand downloads? So 157 00:07:30,800 --> 00:07:32,840 Speaker 5: when you're selling like that, you have to have a 158 00:07:32,880 --> 00:07:35,000 Speaker 5: lot of downloads to make money. Yeah, because if you 159 00:07:35,000 --> 00:07:37,440 Speaker 5: think about it cost per thousand downloads, it might be 160 00:07:37,480 --> 00:07:39,840 Speaker 5: twenty five dollars for one AD, and if you've only 161 00:07:39,840 --> 00:07:42,119 Speaker 5: got a thousand downloads, you're only getting twenty five dollars 162 00:07:42,160 --> 00:07:44,840 Speaker 5: for that ad. And I would argue, I mean a 163 00:07:45,040 --> 00:07:48,960 Speaker 5: no advertiser is going to pay for an audience that's small. 164 00:07:49,320 --> 00:07:52,120 Speaker 5: But ultimately you want to be thinking about what impact 165 00:07:52,160 --> 00:07:53,560 Speaker 5: is this going to have on my content, and I 166 00:07:53,560 --> 00:07:56,200 Speaker 5: don't think twenty five dollars is worth it. So you 167 00:07:56,240 --> 00:07:58,880 Speaker 5: want to as a creator, make sure that you are 168 00:07:59,240 --> 00:08:02,360 Speaker 5: earning enough money that makes sense for your podcasts, and 169 00:08:02,440 --> 00:08:05,040 Speaker 5: clients in return also want enough downloads. So if you 170 00:08:05,120 --> 00:08:08,120 Speaker 5: have got decent downloads, you'll usually be selling advertising. But 171 00:08:08,160 --> 00:08:10,520 Speaker 5: there are a bunch of different ways to monetize. You could, 172 00:08:10,880 --> 00:08:12,720 Speaker 5: you know, set up a Patreon account if you're an 173 00:08:12,760 --> 00:08:16,600 Speaker 5: independent creator. You could monetize via the platforms like Spotify 174 00:08:16,720 --> 00:08:20,560 Speaker 5: and Apple, you know, and use their subscription services. You 175 00:08:20,600 --> 00:08:23,080 Speaker 5: can create private podcasts that you might want to pay 176 00:08:23,080 --> 00:08:25,560 Speaker 5: for if you've got a business. Often, I think the 177 00:08:25,600 --> 00:08:27,880 Speaker 5: best option if you are a business owner and you 178 00:08:27,920 --> 00:08:29,800 Speaker 5: have a podcast is that that is a source of 179 00:08:29,800 --> 00:08:30,679 Speaker 5: traffic to your business. 180 00:08:30,720 --> 00:08:33,720 Speaker 1: It's about lead generation talking about your business in general. 181 00:08:33,880 --> 00:08:37,120 Speaker 5: Yeah, but even you know, even outside of just advertising 182 00:08:37,120 --> 00:08:41,640 Speaker 5: your business, it's about giving people the chance to work 183 00:08:41,679 --> 00:08:45,320 Speaker 5: with you before they actually spend any money. And you 184 00:08:45,360 --> 00:08:48,600 Speaker 5: can bring them into your funnel by you know, sharing 185 00:08:48,640 --> 00:08:50,520 Speaker 5: with them and opt in or something that gets them 186 00:08:50,559 --> 00:08:53,400 Speaker 5: on your email list. And a lot of people come 187 00:08:53,440 --> 00:08:56,240 Speaker 5: through the podcast and find that stuff that way, And 188 00:08:56,240 --> 00:08:58,240 Speaker 5: a podcast is a great way. You know, I think 189 00:08:58,240 --> 00:09:00,280 Speaker 5: so many businesses and people spend so much time I'm 190 00:09:00,320 --> 00:09:02,600 Speaker 5: pouring over the copy of their website. How can I 191 00:09:02,600 --> 00:09:05,160 Speaker 5: get my tone and personality into this copy? How can 192 00:09:05,200 --> 00:09:07,520 Speaker 5: I make sure that I leap off the page? And 193 00:09:07,600 --> 00:09:09,839 Speaker 5: in a podcast, you're leaping off the page because it's 194 00:09:09,880 --> 00:09:12,040 Speaker 5: you you're talking. You don't have to worry about that 195 00:09:12,200 --> 00:09:14,560 Speaker 5: tone that you know, because you can put all of 196 00:09:14,600 --> 00:09:17,400 Speaker 5: that into who you are in the microphone. I think 197 00:09:17,440 --> 00:09:19,679 Speaker 5: it is so much easier to do that in a 198 00:09:19,760 --> 00:09:22,520 Speaker 5: mic than it is to do in copy. Yes, you 199 00:09:22,559 --> 00:09:24,760 Speaker 5: can get to the point where you get that copy firing, 200 00:09:24,880 --> 00:09:26,320 Speaker 5: but it's never going to be as good as sitting 201 00:09:26,360 --> 00:09:28,720 Speaker 5: down with you. And a podcast is like sitting down 202 00:09:28,760 --> 00:09:33,440 Speaker 5: with somebody and them being able to tell you why 203 00:09:34,000 --> 00:09:34,920 Speaker 5: you should work with them. 204 00:09:35,400 --> 00:09:38,760 Speaker 1: What would be your advice to let's say, established business 205 00:09:38,760 --> 00:09:41,959 Speaker 1: owners out there that are wanting to step into launching 206 00:09:42,040 --> 00:09:44,720 Speaker 1: a podcast kind of for their personal brand but also 207 00:09:45,000 --> 00:09:47,080 Speaker 1: for their business, Like, what should be their focus in 208 00:09:47,120 --> 00:09:50,040 Speaker 1: those early days of starting their podcast and those first 209 00:09:50,080 --> 00:09:53,240 Speaker 1: few episodes, and should they just be worrying about, you know, 210 00:09:53,280 --> 00:09:56,280 Speaker 1: building a community before looking into trying to get sponsors 211 00:09:56,320 --> 00:09:56,840 Speaker 1: on board. 212 00:09:57,320 --> 00:09:58,360 Speaker 2: Like what would be your tips. 213 00:09:58,520 --> 00:09:59,680 Speaker 6: I think it's a long game. 214 00:10:00,080 --> 00:10:02,679 Speaker 5: It's always a long game, like with anything, right, Yes, 215 00:10:02,760 --> 00:10:05,400 Speaker 5: everybody wants a quick fix on every single thing in life, 216 00:10:05,440 --> 00:10:07,400 Speaker 5: doesn't matter how many times we tell people there are 217 00:10:07,400 --> 00:10:09,800 Speaker 5: no quick fixes for anything. You cannot become an Instagram 218 00:10:09,800 --> 00:10:13,200 Speaker 5: influencer overnight. You cannot become this overnight. Everybody still wants 219 00:10:13,240 --> 00:10:15,000 Speaker 5: to know, how's the way I do this overnight? 220 00:10:15,040 --> 00:10:16,600 Speaker 6: It doesn't happen. You don't do it over night. 221 00:10:16,640 --> 00:10:20,040 Speaker 1: I think there's so much misunderstanding even with business around that. 222 00:10:20,120 --> 00:10:23,480 Speaker 1: Like we live in a world of instant gratification where 223 00:10:23,480 --> 00:10:25,440 Speaker 1: we click and somethings at outdoor the next day. So 224 00:10:25,480 --> 00:10:27,199 Speaker 1: when people want to start a business or they want 225 00:10:27,200 --> 00:10:29,320 Speaker 1: to start making content on TikTok, like they think that 226 00:10:29,360 --> 00:10:32,000 Speaker 1: it's going to happen really quickly for them. But I 227 00:10:32,000 --> 00:10:34,720 Speaker 1: would say even more so for podcasting, like it is 228 00:10:34,800 --> 00:10:36,800 Speaker 1: kind of like that slow burn and it's going to 229 00:10:36,840 --> 00:10:38,200 Speaker 1: take you a really long time. 230 00:10:38,400 --> 00:10:41,560 Speaker 5: The main thing with podcasting, the main thing that will 231 00:10:41,600 --> 00:10:45,280 Speaker 5: impact your success as a podcaster is consistency. That is 232 00:10:45,320 --> 00:10:47,880 Speaker 5: the single biggest factor. It doesn't matter if you have 233 00:10:47,920 --> 00:10:50,800 Speaker 5: a massive audience somewhere else that isn't the single biggest 234 00:10:50,800 --> 00:10:55,000 Speaker 5: factor in podcasting success. It's about delivering episodes consistently over 235 00:10:55,040 --> 00:10:57,160 Speaker 5: a long period of time. So I would say, if 236 00:10:57,160 --> 00:10:59,400 Speaker 5: you were thinking about starting a you need to know 237 00:10:59,440 --> 00:11:01,640 Speaker 5: that you can commit to it, because you don't want 238 00:11:01,640 --> 00:11:03,920 Speaker 5: to start out gung ho. I've seen so many people 239 00:11:04,040 --> 00:11:06,199 Speaker 5: jump in. They're like, oh my god, I've got ideas 240 00:11:06,200 --> 00:11:07,960 Speaker 5: coming out of my eyeballs. I can't I've got this. 241 00:11:08,160 --> 00:11:10,000 Speaker 5: I'm never going to have a moment where I'm not 242 00:11:10,040 --> 00:11:12,080 Speaker 5: going to have something to say on this podcast. And 243 00:11:12,120 --> 00:11:14,040 Speaker 5: six weeks later they're like, I have no idea what 244 00:11:14,040 --> 00:11:16,000 Speaker 5: to say next week, and then they never release an 245 00:11:16,000 --> 00:11:19,480 Speaker 5: episode again. Yeah, the vast majority of podcasts do not 246 00:11:19,520 --> 00:11:22,560 Speaker 5: survive seven to ten episodes. There are like over four 247 00:11:22,559 --> 00:11:24,679 Speaker 5: million podcasts out there, and so a lot of people 248 00:11:24,679 --> 00:11:27,280 Speaker 5: are like, oh, this is just too overly saturated. Less 249 00:11:27,280 --> 00:11:30,320 Speaker 5: than five hundred thousand released episodes in the last ninety days, 250 00:11:30,679 --> 00:11:34,680 Speaker 5: so the vast majority do not continue to release episodes. 251 00:11:34,720 --> 00:11:36,520 Speaker 5: It's something that a lot of people jump in because 252 00:11:36,520 --> 00:11:38,559 Speaker 5: they think this is easy. I can set up a microphone, 253 00:11:38,559 --> 00:11:41,760 Speaker 5: I can talk to an audience. They underestimate what you 254 00:11:41,840 --> 00:11:44,200 Speaker 5: need to do to actually get an audience to listen, 255 00:11:44,480 --> 00:11:46,480 Speaker 5: and the first thing on that list is think about 256 00:11:46,520 --> 00:11:49,640 Speaker 5: your audience. I see so many people coming up with 257 00:11:49,720 --> 00:11:52,680 Speaker 5: an idea that's based entirely off the ego. It's got 258 00:11:52,720 --> 00:11:55,400 Speaker 5: nothing to do with an audience. It's got everything to 259 00:11:55,440 --> 00:11:57,360 Speaker 5: do with what they want to say, what they want 260 00:11:57,360 --> 00:12:00,120 Speaker 5: to talk about, and particularly when it comes to business. Yes, 261 00:12:00,440 --> 00:12:02,320 Speaker 5: I think this is a mistake a lot of people make, 262 00:12:02,360 --> 00:12:04,320 Speaker 5: and it happens in branded content as well. You know, 263 00:12:04,360 --> 00:12:06,160 Speaker 5: we have to work a lot with brands to kind 264 00:12:06,200 --> 00:12:08,199 Speaker 5: of get their message back from what they want to 265 00:12:08,200 --> 00:12:10,400 Speaker 5: say to what an audience actually wants to listen to. 266 00:12:11,080 --> 00:12:13,480 Speaker 5: Is that brands have things they want to tell people. 267 00:12:14,040 --> 00:12:15,520 Speaker 5: So as a business, you're like, these are all the 268 00:12:15,520 --> 00:12:17,520 Speaker 5: things I want somebody to know about my business. If 269 00:12:17,559 --> 00:12:20,160 Speaker 5: you just give them valuable content that helps them in 270 00:12:20,240 --> 00:12:23,440 Speaker 5: some way that is associated with what you do, you benefit. 271 00:12:23,800 --> 00:12:26,600 Speaker 5: You don't need to talk about your business all the time. 272 00:12:26,920 --> 00:12:30,400 Speaker 5: If you can provide value that relates to what you do, 273 00:12:31,160 --> 00:12:33,600 Speaker 5: you've won. You've done it, you know. So, I think 274 00:12:34,360 --> 00:12:36,400 Speaker 5: that is where I see people go wrong. It's that 275 00:12:36,520 --> 00:12:39,880 Speaker 5: underestimation of the amount of commitment that they are going 276 00:12:39,920 --> 00:12:42,760 Speaker 5: to require and that's not just from a show perspective, 277 00:12:42,800 --> 00:12:46,080 Speaker 5: that's also from a promotion perspective and everything around it. 278 00:12:46,120 --> 00:12:48,120 Speaker 5: You have to talk about your podcast if you want 279 00:12:48,120 --> 00:12:50,400 Speaker 5: to grow audience, if that's your primary goal, you have 280 00:12:50,480 --> 00:12:52,480 Speaker 5: to talk about a lot like a lot. 281 00:12:53,040 --> 00:12:56,040 Speaker 3: I was getting my haircut recently and the barber was 282 00:12:56,400 --> 00:12:58,640 Speaker 3: talking to me about how he wanted to start a podcast. 283 00:12:58,679 --> 00:13:01,640 Speaker 3: I said, well, I'm actually a podcast producer, and he says, oh, 284 00:13:01,720 --> 00:13:03,439 Speaker 3: let me run my ideas why. I was like, here 285 00:13:03,480 --> 00:13:05,880 Speaker 3: we go, and he did. He ran everything you wanted 286 00:13:05,880 --> 00:13:08,320 Speaker 3: to do by me, and I listened to it all 287 00:13:08,360 --> 00:13:11,120 Speaker 3: and I said, why is anyone going to want to 288 00:13:11,120 --> 00:13:11,560 Speaker 3: listen to that? 289 00:13:12,000 --> 00:13:13,839 Speaker 4: And he was shocked that I said it. 290 00:13:13,960 --> 00:13:15,160 Speaker 2: What was it about barbering? 291 00:13:15,679 --> 00:13:17,680 Speaker 3: He was just just stuff that he wanted to talk about. 292 00:13:17,720 --> 00:13:20,120 Speaker 3: I said, why is anyone going to want to press 293 00:13:20,200 --> 00:13:22,200 Speaker 3: play and listen to you talk about that? I said, 294 00:13:22,200 --> 00:13:23,760 Speaker 3: give me your reasons, and he could give me none. 295 00:13:23,840 --> 00:13:26,240 Speaker 3: I said, well, that's your first issue. I said, you're 296 00:13:26,280 --> 00:13:28,080 Speaker 3: thinking about what you want to talk about. You're not 297 00:13:28,120 --> 00:13:29,920 Speaker 3: thinking about what an audience is going to want to 298 00:13:30,480 --> 00:13:31,160 Speaker 3: take from this. 299 00:13:31,240 --> 00:13:33,880 Speaker 1: Saying when people want to start a business of any 300 00:13:33,920 --> 00:13:36,200 Speaker 1: kind like I'll get people dming me all the time, 301 00:13:36,280 --> 00:13:38,080 Speaker 1: like I love everything that you do and I want 302 00:13:38,120 --> 00:13:39,120 Speaker 1: to start my own business. 303 00:13:39,400 --> 00:13:41,800 Speaker 2: Who is your manufacturer? I'm like, first of all, who 304 00:13:41,880 --> 00:13:42,640 Speaker 2: are you going to sell to? 305 00:13:43,120 --> 00:13:46,040 Speaker 1: Like, before you even get to the idea of building 306 00:13:46,120 --> 00:13:50,280 Speaker 1: a shop or making a product, who are your customers? Like, 307 00:13:50,360 --> 00:13:52,240 Speaker 1: that's the first thing that you need to worry about. 308 00:13:52,240 --> 00:13:54,240 Speaker 1: And I guess same goes for podcasting. Is it's great 309 00:13:54,240 --> 00:13:55,600 Speaker 1: that you want to do a podcast, but who's going 310 00:13:55,640 --> 00:13:56,120 Speaker 1: to listen to it? 311 00:13:56,200 --> 00:13:58,280 Speaker 6: Yeah, but that's the boring bit, right, that's a bit nice. 312 00:13:58,520 --> 00:13:59,199 Speaker 2: I want to do that. 313 00:13:59,320 --> 00:14:01,320 Speaker 5: Yeah, yeah, I really want to sit down and like 314 00:14:01,360 --> 00:14:03,320 Speaker 5: write on a piece of paper who I'm making this for, 315 00:14:03,600 --> 00:14:04,320 Speaker 5: Like what these people? 316 00:14:04,320 --> 00:14:04,520 Speaker 3: You know? 317 00:14:04,559 --> 00:14:06,000 Speaker 6: And it can also be a bit. 318 00:14:05,840 --> 00:14:07,920 Speaker 5: Of a weird exercise for people to do because these 319 00:14:07,920 --> 00:14:10,760 Speaker 5: people don't exist, So it's like, how do I think 320 00:14:10,800 --> 00:14:11,680 Speaker 5: about these people? 321 00:14:12,240 --> 00:14:13,520 Speaker 6: Who are these people? Do they? 322 00:14:13,559 --> 00:14:15,679 Speaker 5: It's just just a bit too hard sometimes for people 323 00:14:15,679 --> 00:14:17,560 Speaker 5: to get their head around. But it's like, you're not 324 00:14:17,600 --> 00:14:20,440 Speaker 5: going to make up you know, Jen who has snakes 325 00:14:20,440 --> 00:14:22,440 Speaker 5: on her head and lives on outer space, Like you're 326 00:14:22,480 --> 00:14:25,080 Speaker 5: going to make up a person who exists, and then 327 00:14:25,160 --> 00:14:27,680 Speaker 5: ultimately it's if other people turn up, that's fine, but 328 00:14:27,720 --> 00:14:30,320 Speaker 5: it's really about thinking about like, does Jan have three 329 00:14:30,360 --> 00:14:32,440 Speaker 5: kids and two jobs. She doesn't want your hour and 330 00:14:32,440 --> 00:14:35,040 Speaker 5: a half long episodes. She wants something that's ten minutes 331 00:14:35,080 --> 00:14:37,240 Speaker 5: that she can consume quickly. Maybe you want to drop 332 00:14:37,240 --> 00:14:39,200 Speaker 5: two of those a week for her. That's fine, but 333 00:14:39,320 --> 00:14:41,760 Speaker 5: that's an important thing to be thinking about and to 334 00:14:41,800 --> 00:14:45,000 Speaker 5: be always considering in every decision that you make somebody 335 00:14:45,080 --> 00:14:46,200 Speaker 5: else that is not yourself. 336 00:14:46,520 --> 00:14:47,720 Speaker 6: But I think, I. 337 00:14:47,640 --> 00:14:51,240 Speaker 5: Think business, particularly for business owners, a podcast is an 338 00:14:51,400 --> 00:14:55,120 Speaker 5: excellent way to introduce people to your business, to bring 339 00:14:55,160 --> 00:14:57,440 Speaker 5: people through your funnel. Like I think, it's a really 340 00:14:57,480 --> 00:15:02,840 Speaker 5: effective way to communicate. And honestly, it's so much easier. 341 00:15:02,080 --> 00:15:03,080 Speaker 6: Than writing content. 342 00:15:03,360 --> 00:15:04,280 Speaker 2: Yeah, one percent. 343 00:15:04,680 --> 00:15:06,560 Speaker 5: And with all of the AI tools and tech and 344 00:15:06,600 --> 00:15:09,400 Speaker 5: everything you taught, you prep your content. That's really important. 345 00:15:09,400 --> 00:15:11,080 Speaker 5: A lot of people don't do that. Prep your content 346 00:15:11,160 --> 00:15:14,280 Speaker 5: so it's really solid. You talk that into a microphone, 347 00:15:14,320 --> 00:15:17,160 Speaker 5: come up with something really great, You shove it into 348 00:15:17,200 --> 00:15:20,240 Speaker 5: a transcription software, You ask chat GPT to pump you 349 00:15:20,280 --> 00:15:22,280 Speaker 5: out all your LinkedIn content out of that or your 350 00:15:22,320 --> 00:15:25,960 Speaker 5: social media content. Everything from that one thirty minutes of 351 00:15:25,960 --> 00:15:27,000 Speaker 5: content that you've sat down in. 352 00:15:27,000 --> 00:15:27,800 Speaker 6: Front of a microphone. 353 00:15:27,840 --> 00:15:30,200 Speaker 5: There's a heck of a lot easier than staring at 354 00:15:30,200 --> 00:15:31,880 Speaker 5: a blank page and coming out with something. 355 00:15:32,120 --> 00:15:35,440 Speaker 6: You know. It's actually as a base level. 356 00:15:35,240 --> 00:15:37,800 Speaker 5: Of content, and business is about content, right. You have 357 00:15:37,880 --> 00:15:40,320 Speaker 5: to get people consuming your content to get people through 358 00:15:40,360 --> 00:15:44,480 Speaker 5: the door. As a sort of breeding ground for content, 359 00:15:44,760 --> 00:15:47,000 Speaker 5: it's a great thing that can generate. 360 00:15:46,720 --> 00:15:49,440 Speaker 6: Heaps of stuff that you can use in your business. 361 00:15:49,880 --> 00:15:52,360 Speaker 5: That is a lot easier than trying to start things 362 00:15:52,400 --> 00:15:52,920 Speaker 5: from scratch. 363 00:15:54,000 --> 00:15:57,320 Speaker 4: Wow, isn't she great? Yeah, that's my boss. 364 00:15:57,840 --> 00:16:00,640 Speaker 2: You'll have to send us an invoice today. 365 00:16:01,240 --> 00:16:02,760 Speaker 6: I love talking about this stuff. 366 00:16:02,760 --> 00:16:04,920 Speaker 5: I think it's a really great space and I think 367 00:16:04,960 --> 00:16:06,800 Speaker 5: a lot of people are intimidated by it. But a 368 00:16:06,800 --> 00:16:08,640 Speaker 5: lot of people are obsessed by it, and they jump 369 00:16:08,640 --> 00:16:10,600 Speaker 5: in and they make a lot of mistakes. Yeah, and 370 00:16:10,640 --> 00:16:11,360 Speaker 5: they do it wrong. 371 00:16:11,480 --> 00:16:13,720 Speaker 6: Well, they do it. They don't understand what they're getting into. 372 00:16:13,960 --> 00:16:16,920 Speaker 5: And there's nothing worse than wanting to do something, jumping 373 00:16:16,960 --> 00:16:19,720 Speaker 5: into it, feeling like you've failed, and then walking away 374 00:16:19,760 --> 00:16:21,760 Speaker 5: from it, Because that's a really crappy feeling to have. 375 00:16:21,840 --> 00:16:23,840 Speaker 5: If you want to do something, you're passionate about, something 376 00:16:23,840 --> 00:16:26,280 Speaker 5: you're interested in, it you can do it, and there's 377 00:16:26,280 --> 00:16:28,080 Speaker 5: nothing better than crossing that off you to do list 378 00:16:28,120 --> 00:16:29,760 Speaker 5: and feeling like you achieved something. 379 00:16:30,040 --> 00:16:32,240 Speaker 6: But you have to get some knowledge. You've got to 380 00:16:32,240 --> 00:16:34,680 Speaker 6: get some knowledge. It's like anything in this life. 381 00:16:35,000 --> 00:16:36,840 Speaker 5: You can't just you can wing it for long enough 382 00:16:36,840 --> 00:16:40,800 Speaker 5: maybe get there, but like understand what you're doing and 383 00:16:40,880 --> 00:16:43,040 Speaker 5: going there with some smarts so you can make the 384 00:16:43,120 --> 00:16:45,120 Speaker 5: right decisions and have it work for you in a 385 00:16:45,120 --> 00:16:45,520 Speaker 5: good way. 386 00:16:46,280 --> 00:16:49,680 Speaker 2: Look at you go. I love it. IM like, just 387 00:16:49,760 --> 00:16:50,280 Speaker 2: keep talking. 388 00:16:50,360 --> 00:16:51,840 Speaker 1: You just want to like take over the rest of 389 00:16:51,880 --> 00:16:53,160 Speaker 1: the episode, that'd be great. 390 00:16:53,520 --> 00:16:55,240 Speaker 2: You ask me some more questions. 391 00:16:56,360 --> 00:16:57,920 Speaker 1: Is it a podcast course that you've got at the 392 00:16:57,920 --> 00:16:59,920 Speaker 1: moment I've been literally getting you? 393 00:17:00,120 --> 00:17:01,880 Speaker 2: Or is it your ads? Do you have paid ads 394 00:17:01,920 --> 00:17:04,400 Speaker 2: running for it? I've been getting somewhere actually. 395 00:17:04,200 --> 00:17:05,919 Speaker 5: And every time I look at your content about how 396 00:17:05,920 --> 00:17:07,760 Speaker 5: you shouldn't pay someoney to get your ads, I'm. 397 00:17:07,640 --> 00:17:10,040 Speaker 6: Like, hey, I have no time not to do this 398 00:17:10,080 --> 00:17:10,680 Speaker 6: by yourself. 399 00:17:10,800 --> 00:17:12,960 Speaker 5: And then every time you do a tutorial on your 400 00:17:13,000 --> 00:17:15,199 Speaker 5: socials and you're like, oh, you just do this, and 401 00:17:15,240 --> 00:17:18,000 Speaker 5: then I'm like, Facebook ads never work like that for me. 402 00:17:18,080 --> 00:17:20,440 Speaker 6: I find it the most clunking difficulty to use. 403 00:17:20,280 --> 00:17:21,920 Speaker 2: Platforms with Facebook Ads. 404 00:17:22,040 --> 00:17:24,320 Speaker 1: I remember, before I knew how to do it myself, 405 00:17:24,920 --> 00:17:28,119 Speaker 1: I would log into the meta ad library, like into 406 00:17:28,160 --> 00:17:30,359 Speaker 1: the back end and ads manager, and I'd be like, 407 00:17:30,480 --> 00:17:31,399 Speaker 1: what the fuck is all this? 408 00:17:31,600 --> 00:17:31,960 Speaker 6: Like hell? 409 00:17:32,200 --> 00:17:35,760 Speaker 1: But then once I understood how to do it, now 410 00:17:35,800 --> 00:17:39,800 Speaker 1: it's like easy. This is taking that time to learn 411 00:17:39,920 --> 00:17:41,640 Speaker 1: what I'm doing and not just. 412 00:17:42,680 --> 00:17:44,520 Speaker 2: Thats why I pay someone to do it. 413 00:17:44,640 --> 00:17:48,639 Speaker 1: Well, for anyone interested in podcasting, plug yourself away. 414 00:17:48,920 --> 00:17:51,160 Speaker 5: Oh I do have a podcasting course. Yes, it's called 415 00:17:51,160 --> 00:17:53,080 Speaker 5: pod School. I've run it for a lot of years. 416 00:17:53,119 --> 00:17:55,760 Speaker 5: It's always been I mean my I literally started it 417 00:17:55,840 --> 00:17:58,320 Speaker 5: in twenty sixteen, and that was still when a lot 418 00:17:58,359 --> 00:17:59,920 Speaker 5: of people were at home podcasters. 419 00:18:00,000 --> 00:18:01,560 Speaker 6: I'd worked in radio for a long time. 420 00:18:02,000 --> 00:18:03,760 Speaker 5: I was like, oh, there's so much that I know 421 00:18:04,000 --> 00:18:06,000 Speaker 5: that you just would have no idea about if you've 422 00:18:06,000 --> 00:18:08,280 Speaker 5: never worked in radio. And so I built the course, 423 00:18:08,359 --> 00:18:11,560 Speaker 5: and then about a year later, podcasting really took off 424 00:18:11,600 --> 00:18:14,760 Speaker 5: here in terms of like being a professional space, and 425 00:18:14,800 --> 00:18:16,560 Speaker 5: so I got asked to start running networks and I've 426 00:18:16,560 --> 00:18:18,120 Speaker 5: been doing that since twenty seventeen. 427 00:18:18,280 --> 00:18:20,480 Speaker 6: So it's been a side hustle for me. 428 00:18:20,560 --> 00:18:22,040 Speaker 5: I had one glorious for you to work on it 429 00:18:22,080 --> 00:18:24,600 Speaker 5: by myself and then it's been a side hustle for 430 00:18:24,640 --> 00:18:27,119 Speaker 5: me forever. But it's it's just a sort of go 431 00:18:27,240 --> 00:18:30,040 Speaker 5: to woe start to finish if you don't have an idea, 432 00:18:30,119 --> 00:18:31,359 Speaker 5: or even if you do have an idea and you 433 00:18:31,400 --> 00:18:33,639 Speaker 5: want to stress test it all the way through to 434 00:18:33,680 --> 00:18:36,440 Speaker 5: how could you monetize it? You know, all the editing, prepping, 435 00:18:36,520 --> 00:18:39,479 Speaker 5: putting things together or with this like best practice lens, right, 436 00:18:39,520 --> 00:18:41,560 Speaker 5: So it's like not just about here's the nuts and 437 00:18:41,560 --> 00:18:43,320 Speaker 5: bolts of how to do it. But if you were 438 00:18:43,359 --> 00:18:45,159 Speaker 5: going to give this the very best possible go you 439 00:18:45,200 --> 00:18:47,439 Speaker 5: could give it, you can do ninety percent of that, 440 00:18:47,480 --> 00:18:49,400 Speaker 5: you can do seventy percent. It's your choice, but you've 441 00:18:49,440 --> 00:18:51,360 Speaker 5: got all the information that you need that if I'm 442 00:18:51,400 --> 00:18:53,240 Speaker 5: going to try and do this to the best of 443 00:18:53,280 --> 00:18:55,560 Speaker 5: my ability, I'm going to have to do XYZ and 444 00:18:55,560 --> 00:18:57,840 Speaker 5: then you kind of choose what you can actually manage 445 00:18:57,840 --> 00:19:00,480 Speaker 5: out of that. But it's honestly, I mean, I do 446 00:19:00,600 --> 00:19:02,520 Speaker 5: keep it alive in the outside hours of my life, 447 00:19:02,560 --> 00:19:04,560 Speaker 5: and I'm a solo mum, and it does sometimes I 448 00:19:04,600 --> 00:19:07,359 Speaker 5: think to myself, am I absolutely insane? But I just 449 00:19:08,040 --> 00:19:11,880 Speaker 5: I honestly I love it so much because people come 450 00:19:11,960 --> 00:19:12,920 Speaker 5: through the course and. 451 00:19:12,880 --> 00:19:15,040 Speaker 6: They make something and they're proud of themselves. So great. 452 00:19:15,080 --> 00:19:16,600 Speaker 1: Well, Xander will be sure to leave it in the 453 00:19:16,600 --> 00:19:19,959 Speaker 1: show notes please or Xander future Xander editing this, make 454 00:19:20,000 --> 00:19:21,560 Speaker 1: sure you put the link in the show notes. And 455 00:19:21,600 --> 00:19:24,080 Speaker 1: thank you so much again for spontaneously coming on the 456 00:19:24,119 --> 00:19:27,640 Speaker 1: poet Pleasure on the pod about pods. 457 00:19:27,680 --> 00:19:28,400 Speaker 6: So matter. 458 00:19:32,480 --> 00:19:35,480 Speaker 1: In a nutshell, Podcasting can be an amazing tool for 459 00:19:35,560 --> 00:19:38,560 Speaker 1: your business in a multitude of different ways. But like 460 00:19:38,720 --> 00:19:42,119 Speaker 1: Rachel said, I think it's really important, Like with anything, 461 00:19:42,440 --> 00:19:46,640 Speaker 1: it's important to understand what you're doing. And I love 462 00:19:47,119 --> 00:19:48,560 Speaker 1: everything that she said. I feel like I could have 463 00:19:48,600 --> 00:19:49,600 Speaker 1: just spoke to her for an hour. 464 00:19:49,960 --> 00:19:51,600 Speaker 4: She's amazing, Like I'm like. 465 00:19:51,640 --> 00:19:52,679 Speaker 2: Just keep talking please. 466 00:19:53,119 --> 00:19:56,160 Speaker 1: We live in this like instant gratification world and people 467 00:19:56,200 --> 00:19:58,439 Speaker 1: want to be a TikToker and a podcaster and whatever. 468 00:19:58,440 --> 00:20:00,439 Speaker 1: All people want to be an entrepreneur, they want to 469 00:20:00,440 --> 00:20:03,840 Speaker 1: be a business owner. But it's really important to do 470 00:20:03,960 --> 00:20:07,359 Speaker 1: the research and the work before jumping into anything, before 471 00:20:07,400 --> 00:20:10,320 Speaker 1: jumping into a business, before jumping into a podcast, before 472 00:20:10,440 --> 00:20:14,119 Speaker 1: jumping into making TikTok content. It's one thing to want it, 473 00:20:14,160 --> 00:20:16,480 Speaker 1: but it's another thing to sit down and do the 474 00:20:16,520 --> 00:20:20,040 Speaker 1: work and figure out a plan of how you're actually 475 00:20:20,119 --> 00:20:24,080 Speaker 1: going to successfully execute it. Any final words from u 476 00:20:24,119 --> 00:20:26,960 Speaker 1: Zander on podcasting, just don't. 477 00:20:26,680 --> 00:20:29,480 Speaker 4: Start one because you think you can talk and a mic. 478 00:20:29,560 --> 00:20:31,960 Speaker 4: You can't. I'm telling you, Okay. 479 00:20:32,280 --> 00:20:34,359 Speaker 3: Yeah, There's so much more that goes into it, and 480 00:20:34,480 --> 00:20:37,440 Speaker 3: most likely what you have to say no one cares about. 481 00:20:37,720 --> 00:20:40,880 Speaker 1: I think that's really a really important fact. Don't make 482 00:20:40,880 --> 00:20:42,760 Speaker 1: a podcast just because you want to talk about shit. 483 00:20:43,080 --> 00:20:45,720 Speaker 1: Make a podcast because you know other people want to. 484 00:20:45,680 --> 00:20:46,560 Speaker 4: Want to hear it. 485 00:20:46,960 --> 00:20:48,840 Speaker 3: The biggest thing is to not go into a cocky 486 00:20:48,920 --> 00:20:51,520 Speaker 3: thinking you're going to get hundreds of thousands of listeners 487 00:20:51,520 --> 00:20:52,040 Speaker 3: straight away. 488 00:20:52,280 --> 00:20:54,440 Speaker 4: It is not like that, and so just be. 489 00:20:54,440 --> 00:20:58,080 Speaker 1: Prepared, be prepared, And that's all. I'm going to leave 490 00:20:58,119 --> 00:21:01,119 Speaker 1: you with a tip of the week as all. I 491 00:21:01,160 --> 00:21:03,359 Speaker 1: think we've given so many tips in this and mine, 492 00:21:03,440 --> 00:21:04,760 Speaker 1: I'm just going to go off the back of what 493 00:21:04,760 --> 00:21:07,359 Speaker 1: we've just been saying. Now, before committing to something, like 494 00:21:07,480 --> 00:21:09,760 Speaker 1: know what you're signing up for and also be prepared 495 00:21:09,800 --> 00:21:12,840 Speaker 1: for it. Like Rachel said, with podcasting, so many people 496 00:21:12,840 --> 00:21:15,080 Speaker 1: that was so interesting that she said, people don't make 497 00:21:15,119 --> 00:21:17,600 Speaker 1: it past seven episodes and then they give up, like 498 00:21:17,680 --> 00:21:21,520 Speaker 1: because they're not prepared for it. So with anything business, 499 00:21:21,560 --> 00:21:25,160 Speaker 1: a podcast, starting on social media, writing a book, anything, 500 00:21:25,760 --> 00:21:28,760 Speaker 1: be prepared to be in it for the long haul, 501 00:21:28,800 --> 00:21:31,879 Speaker 1: I would say, and especially for business. I don't remember 502 00:21:31,920 --> 00:21:34,280 Speaker 1: exactly what Rachel said, but it's like long and slow. 503 00:21:34,720 --> 00:21:35,720 Speaker 2: I need to listen back. 504 00:21:35,920 --> 00:21:38,000 Speaker 4: Slow and steady wins the race. 505 00:21:38,080 --> 00:21:41,440 Speaker 2: It does, it does, So that is my tip of 506 00:21:41,480 --> 00:21:43,560 Speaker 2: the week. Be prepared to be in it for the. 507 00:21:43,480 --> 00:21:45,680 Speaker 1: Long haul, no matter what it is that you are doing, 508 00:21:45,760 --> 00:21:47,640 Speaker 1: because slow and steady does win the race. 509 00:21:47,760 --> 00:21:48,840 Speaker 2: Anyway. That's all from me. 510 00:21:48,920 --> 00:21:50,639 Speaker 1: I'll be back later in the week with my bonus, 511 00:21:50,680 --> 00:21:52,840 Speaker 1: and remember to chase after your dreams as if they 512 00:21:52,880 --> 00:21:59,640 Speaker 1: owe you money.