1
00:00:04,160 --> 00:00:07,200
Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

2
00:00:07,240 --> 00:00:10,000
Speaker 1: place where business is far from boring, and today I'm

3
00:00:10,000 --> 00:00:13,480
Speaker 1: recording on gadigal Land. Now, I somehow managed to build

4
00:00:13,520 --> 00:00:16,120
Speaker 1: an empire from the garage underneath my house and I'm

5
00:00:16,160 --> 00:00:18,000
Speaker 1: here to share it all with you, from.

6
00:00:17,840 --> 00:00:21,440
Speaker 2: The winds, the mistakes, the challenging times and the funny

7
00:00:21,440 --> 00:00:22,360
Speaker 2: moments in between.

8
00:00:22,720 --> 00:00:25,079
Speaker 1: So, whether you're in business already, perhaps you're not in

9
00:00:25,120 --> 00:00:27,360
Speaker 1: the game at all, Maybe you're just looking for some inspo,

10
00:00:27,640 --> 00:00:29,639
Speaker 1: or you simply just want to hear the tea, this

11
00:00:29,800 --> 00:00:33,120
Speaker 1: is the podcast for you. Today's guest is the queen

12
00:00:33,240 --> 00:00:36,959
Speaker 1: of turning your everyday shower into a full blown sensory

13
00:00:37,040 --> 00:00:40,000
Speaker 1: experience and the brain's behind one of the fastest growing

14
00:00:40,040 --> 00:00:43,199
Speaker 1: body care brands to come out of Australia. Lizzie is

15
00:00:43,200 --> 00:00:46,879
Speaker 1: the founder of Sunday Body, a bold, joyful and totally

16
00:00:46,920 --> 00:00:49,720
Speaker 1: delicious take on body care that launched in twenty twenty

17
00:00:49,760 --> 00:00:52,720
Speaker 1: one and in just a few short years has exploded

18
00:00:52,800 --> 00:00:56,240
Speaker 1: into over seven thousand stores across the globe. Today we're

19
00:00:56,280 --> 00:01:00,880
Speaker 1: talking fast growth sensory marketing brand Dupe and the fun

20
00:01:01,000 --> 00:01:04,280
Speaker 1: side of funding stress, plus how she built a brand

21
00:01:04,319 --> 00:01:07,160
Speaker 1: with purpose that people don't just buy, they believe in.

22
00:01:07,600 --> 00:01:09,720
Speaker 2: Lizzie, welcome to big business.

23
00:01:09,760 --> 00:01:10,600
Speaker 3: Thank you for having me.

24
00:01:10,680 --> 00:01:12,680
Speaker 2: I'm excited so glad to have you in here.

25
00:01:12,840 --> 00:01:15,800
Speaker 1: Sunday Body has celebrated its third birthday recently a.

26
00:01:15,880 --> 00:01:18,959
Speaker 3: Fourth, fourth or fifth, fourth, fifth?

27
00:01:18,959 --> 00:01:20,199
Speaker 2: All the years blur together.

28
00:01:20,360 --> 00:01:20,640
Speaker 3: Fourth.

29
00:01:20,800 --> 00:01:23,200
Speaker 2: Yes, I remember discovering your products.

30
00:01:23,200 --> 00:01:25,920
Speaker 1: Obviously you started out with the shower foams and I

31
00:01:25,959 --> 00:01:27,759
Speaker 1: remember discovering them in the shops and.

32
00:01:27,720 --> 00:01:28,360
Speaker 3: Be like, what is this?

33
00:01:28,440 --> 00:01:30,760
Speaker 1: Why does this look like whipped cream in a can?

34
00:01:31,400 --> 00:01:33,120
Speaker 1: And I remember buying some and using them. I'm like,

35
00:01:33,160 --> 00:01:36,480
Speaker 1: this is so fun. And obviously your business has boomed

36
00:01:36,480 --> 00:01:40,680
Speaker 1: and evolved since you first launched, and now you're kind

37
00:01:40,680 --> 00:01:43,039
Speaker 1: of more than what you originally started out with.

38
00:01:43,160 --> 00:01:44,959
Speaker 2: So what is Sunday Body today.

39
00:01:45,160 --> 00:01:48,640
Speaker 4: Yeah, so Sunday Body is a bodycare brand that is

40
00:01:48,760 --> 00:01:51,520
Speaker 4: just has a very simple mission where he'd ignite joy.

41
00:01:51,760 --> 00:01:56,120
Speaker 4: So I guess using everyday moments like applying your moisturizer,

42
00:01:56,480 --> 00:01:59,920
Speaker 4: getting in the shower as an opportunity to feel your

43
00:02:00,120 --> 00:02:02,480
Speaker 4: I have some fun and have a bit of a

44
00:02:02,600 --> 00:02:06,200
Speaker 4: cell care moment. So all our products are designed to

45
00:02:06,600 --> 00:02:08,840
Speaker 4: inject joy into your daily routine. We do it with

46
00:02:08,880 --> 00:02:12,720
Speaker 4: our packaging formulations and really trying to use all the

47
00:02:12,800 --> 00:02:17,040
Speaker 4: sensors to ignite joy and surprise and delight the consumer.

48
00:02:17,240 --> 00:02:21,079
Speaker 4: So we are a very purpose driven brand in that

49
00:02:21,800 --> 00:02:25,240
Speaker 4: everything we do is to insite a feeling and that

50
00:02:25,360 --> 00:02:25,800
Speaker 4: is joy.

51
00:02:25,919 --> 00:02:28,000
Speaker 3: So sure it's a functional product, it.

52
00:02:28,360 --> 00:02:32,799
Speaker 4: Plays it's jobs job, but for us, the experience is

53
00:02:32,800 --> 00:02:33,480
Speaker 4: a lot more than that.

54
00:02:34,000 --> 00:02:37,680
Speaker 1: You've said that Sunday reinvigorated the body care category. What

55
00:02:37,720 --> 00:02:39,680
Speaker 1: do you think that was missing in the market before

56
00:02:39,680 --> 00:02:40,320
Speaker 1: you launched.

57
00:02:40,560 --> 00:02:42,200
Speaker 4: I think there are a lot of brands out there

58
00:02:42,240 --> 00:02:45,840
Speaker 4: that existed to I guess, deliver a functional benefit. So

59
00:02:45,960 --> 00:02:49,320
Speaker 4: you know, you have your mass personal care brands and

60
00:02:49,360 --> 00:02:54,680
Speaker 4: they're there to deliver a body wash and moisturizers and sunscreen,

61
00:02:54,800 --> 00:02:57,440
Speaker 4: but none of them really were looking to connect with

62
00:02:57,480 --> 00:03:00,000
Speaker 4: the consumer on a more emotional level.

63
00:03:00,320 --> 00:03:02,040
Speaker 1: Yeah, it's just like this is body wash and you

64
00:03:02,160 --> 00:03:04,440
Speaker 1: wash your body with it. Yeah, it's moisturized and you

65
00:03:04,480 --> 00:03:05,960
Speaker 1: put it on exactly.

66
00:03:06,080 --> 00:03:08,440
Speaker 4: And I think there was so much you know, skin

67
00:03:08,480 --> 00:03:12,640
Speaker 4: care and handcare brands certainly jumped on that train in

68
00:03:12,720 --> 00:03:15,240
Speaker 4: terms of creating a product that actually makes you feel

69
00:03:15,240 --> 00:03:17,440
Speaker 4: good and that you actually look forward to using. And

70
00:03:17,600 --> 00:03:21,560
Speaker 4: I think body care was largely left behind and there

71
00:03:21,600 --> 00:03:23,920
Speaker 4: was a really big opportunity to sort of shake up

72
00:03:23,960 --> 00:03:26,560
Speaker 4: the category and create a brand and a product that

73
00:03:26,600 --> 00:03:29,680
Speaker 4: people are actually not only proud to get off the

74
00:03:29,680 --> 00:03:31,359
Speaker 4: shelf and put it in their basket and buy it,

75
00:03:31,440 --> 00:03:33,200
Speaker 4: but proud to use it, proud to have it in

76
00:03:33,240 --> 00:03:36,320
Speaker 4: their bathroom and actually feel good using it too.

77
00:03:36,600 --> 00:03:39,360
Speaker 1: Yeah, there's nothing better than having something that you're excited

78
00:03:39,400 --> 00:03:39,840
Speaker 1: to use.

79
00:03:40,040 --> 00:03:41,560
Speaker 3: If you've got to do it every day, why not

80
00:03:41,720 --> 00:03:42,440
Speaker 3: enjoy it? Yeah?

81
00:03:42,520 --> 00:03:45,600
Speaker 1: Make it fun, Yeah, make it exciting exactly, rather than

82
00:03:45,640 --> 00:03:47,760
Speaker 1: just a plain old body wash exactly. I mean no

83
00:03:47,880 --> 00:03:49,600
Speaker 1: shade to the plane old body washes, but.

84
00:03:49,640 --> 00:03:52,000
Speaker 3: A little bit of shade, a little bit of shade.

85
00:03:52,520 --> 00:03:53,960
Speaker 2: But I love it. It's so fun.

86
00:03:54,080 --> 00:03:57,320
Speaker 1: And obviously your shower foams like that was the first

87
00:03:57,320 --> 00:04:00,760
Speaker 1: product that you launched with, right, Yeah, for anyone. I'm

88
00:04:00,800 --> 00:04:03,280
Speaker 1: sure everyone listening has seen it because you can't miss

89
00:04:03,320 --> 00:04:05,400
Speaker 1: it on the shelves, Like they look like cans of

90
00:04:05,400 --> 00:04:07,560
Speaker 1: whipped cream, like down to like the lid is like

91
00:04:07,600 --> 00:04:10,160
Speaker 1: a spirally kind of shape, and you look at it

92
00:04:10,200 --> 00:04:11,560
Speaker 1: and you think that is whipped cream?

93
00:04:11,800 --> 00:04:14,880
Speaker 2: Do you reckon anyone's ever mistaken it for food.

94
00:04:15,000 --> 00:04:15,200
Speaker 3: Yes.

95
00:04:15,320 --> 00:04:18,200
Speaker 4: Oh yeah, we've had people accidentally eat it and then

96
00:04:18,920 --> 00:04:23,159
Speaker 4: ride at the start. One of the our retailers, they

97
00:04:23,200 --> 00:04:24,839
Speaker 4: accidentally put it in the chilled section.

98
00:04:25,200 --> 00:04:27,120
Speaker 1: No, like in the fridge part with all the milks

99
00:04:27,120 --> 00:04:29,560
Speaker 1: and everything, because it really does just look like a.

100
00:04:29,520 --> 00:04:31,440
Speaker 4: Can of w Well, that was the entire point, you know,

101
00:04:31,480 --> 00:04:35,280
Speaker 4: we really wanted to bring that sensory indulgence of food

102
00:04:35,320 --> 00:04:39,800
Speaker 4: and dessert into body care. So to do that, the

103
00:04:39,880 --> 00:04:43,240
Speaker 4: packaging it had to had to really deliver on that

104
00:04:43,279 --> 00:04:44,359
Speaker 4: whipped cream promise.

105
00:04:44,560 --> 00:04:46,280
Speaker 3: Yeah, so so.

106
00:04:46,320 --> 00:04:48,760
Speaker 4: Much so that we actually developed like a custom tooling

107
00:04:48,760 --> 00:04:49,360
Speaker 4: machine to be.

108
00:04:49,279 --> 00:04:50,640
Speaker 3: Able to create those caps.

109
00:04:50,839 --> 00:04:52,960
Speaker 4: Yeah, Like you can't just buy those caps off the shelf,

110
00:04:53,320 --> 00:04:55,000
Speaker 4: which was a learning for me. I was like, sure

111
00:04:55,040 --> 00:04:56,800
Speaker 4: that we can just go shop them somewhere.

112
00:04:56,920 --> 00:04:59,640
Speaker 2: Yeah, just find them on Ali Barber. Yes, you fully

113
00:04:59,640 --> 00:04:59,960
Speaker 2: had to.

114
00:05:00,640 --> 00:05:02,040
Speaker 3: Like a machine.

115
00:05:02,360 --> 00:05:02,720
Speaker 2: Wow.

116
00:05:03,200 --> 00:05:05,960
Speaker 4: And then that so we can actually produce our whip

117
00:05:06,000 --> 00:05:09,840
Speaker 4: cream caps alongside the actual product itself. But yeah, it

118
00:05:10,000 --> 00:05:14,320
Speaker 4: was the I guess the tenacity around making sure that

119
00:05:14,360 --> 00:05:18,880
Speaker 4: it really truly delivered on that whipped cream inspired concept was.

120
00:05:19,480 --> 00:05:21,520
Speaker 3: Yeah, a lot of people have gotten it confused for

121
00:05:21,560 --> 00:05:22,320
Speaker 3: whipped cream, And.

122
00:05:22,279 --> 00:05:25,520
Speaker 1: Did you have to like before launching initially, did you

123
00:05:25,560 --> 00:05:28,320
Speaker 1: have to ensure like with the wording on the back

124
00:05:28,440 --> 00:05:31,640
Speaker 1: and all that kind of stuff, Like obviously all beauty

125
00:05:31,640 --> 00:05:34,400
Speaker 1: products would have like do not consume for external use. Yeah,

126
00:05:34,400 --> 00:05:37,600
Speaker 1: but because you were stepping into that food looking kind

127
00:05:37,640 --> 00:05:40,000
Speaker 1: of beauty product, Like, was there any extra steps that

128
00:05:40,040 --> 00:05:42,640
Speaker 1: you had to take to like ensure that people don't

129
00:05:42,640 --> 00:05:43,000
Speaker 1: eat it?

130
00:05:43,240 --> 00:05:45,279
Speaker 4: No, not at the start, So we have this like

131
00:05:45,320 --> 00:05:47,719
Speaker 4: the standard caution statement at the back which has for

132
00:05:47,760 --> 00:05:51,159
Speaker 4: external use only mostly at the front has whipshower foam.

133
00:05:51,360 --> 00:05:53,040
Speaker 2: Yeah, so we.

134
00:05:53,040 --> 00:05:54,760
Speaker 4: Kind of just rolled with that. We haven't had an

135
00:05:54,760 --> 00:05:56,239
Speaker 4: issue until we launched into.

136
00:05:56,040 --> 00:05:59,240
Speaker 2: The US, and basically.

137
00:06:00,760 --> 00:06:03,039
Speaker 3: We had a lot of I guess lawyers. We met

138
00:06:03,040 --> 00:06:04,240
Speaker 3: with a lot of lawyers over there.

139
00:06:04,279 --> 00:06:08,080
Speaker 4: It's a very litigious country, and the lawyers were like,

140
00:06:08,640 --> 00:06:10,120
Speaker 4: you're going to have to put a sticker on this

141
00:06:10,200 --> 00:06:12,600
Speaker 4: saying do not eat Like yeah, and.

142
00:06:12,520 --> 00:06:14,920
Speaker 3: We were like, really, we haven't had a problem. We've

143
00:06:14,920 --> 00:06:16,800
Speaker 3: been in that. We're in New Zealand and the UK,

144
00:06:17,320 --> 00:06:19,600
Speaker 3: We're in a lot of markets and they're like, no, no,

145
00:06:19,640 --> 00:06:22,640
Speaker 3: it's there was a really big time. It was called

146
00:06:22,680 --> 00:06:24,200
Speaker 3: tide Pods. I don't know if you heard about it.

147
00:06:24,279 --> 00:06:26,040
Speaker 2: Yes, and people were eating.

148
00:06:25,720 --> 00:06:27,000
Speaker 3: Them the dishwasher tablets.

149
00:06:27,000 --> 00:06:28,080
Speaker 2: But that was like a trend.

150
00:06:28,200 --> 00:06:29,000
Speaker 3: It was a trend.

151
00:06:29,200 --> 00:06:31,760
Speaker 2: But for what reason? I never understood it. A bad question,

152
00:06:32,279 --> 00:06:35,040
Speaker 2: I don't know, but I don't remember that.

153
00:06:35,160 --> 00:06:37,240
Speaker 1: It was like it was like the tide Pod challenge

154
00:06:37,320 --> 00:06:39,880
Speaker 1: or something, but people were eating like those little laundry pods.

155
00:06:39,960 --> 00:06:42,920
Speaker 3: Yes, for what reason? Yeah, great question, I know.

156
00:06:43,200 --> 00:06:46,560
Speaker 4: But off the back of that, everyone's a little bit

157
00:06:46,600 --> 00:06:50,240
Speaker 4: wary now of products that look like food that you

158
00:06:50,279 --> 00:06:53,520
Speaker 4: can't consume. And we've actually done a toxicology report on

159
00:06:53,560 --> 00:06:56,760
Speaker 4: it just to just eat for peace of mind really

160
00:06:56,760 --> 00:06:57,200
Speaker 4: for us.

161
00:06:57,320 --> 00:07:00,320
Speaker 3: Yeah, it's not toxic. And also if you did eat it,

162
00:07:00,040 --> 00:07:03,479
Speaker 3: it's okay. It still don't ideally don't. It doesn't taste great.

163
00:07:04,640 --> 00:07:06,360
Speaker 4: But yeah, they were like, you're gonna have to stick

164
00:07:06,400 --> 00:07:09,440
Speaker 4: to it and everything and then long and behold.

165
00:07:09,480 --> 00:07:11,440
Speaker 3: We didn't have to in the end, thankfully. But yes,

166
00:07:11,480 --> 00:07:15,200
Speaker 3: we've had a few I guess queries from.

167
00:07:15,160 --> 00:07:18,880
Speaker 4: Customers saying we've accidentally ingested it in the US. What

168
00:07:18,880 --> 00:07:22,640
Speaker 4: do we do, Like, it's okay, feeling anything, just maybe

169
00:07:22,640 --> 00:07:23,120
Speaker 4: go to the doctor.

170
00:07:23,160 --> 00:07:24,240
Speaker 3: But she should be fine.

171
00:07:24,400 --> 00:07:27,760
Speaker 1: Yeah, Wow, that's just a whole like that's so interesting

172
00:07:27,800 --> 00:07:29,880
Speaker 1: to me. And on the topic of like, you know,

173
00:07:29,960 --> 00:07:33,240
Speaker 1: expanding into other markets, people often say to me because

174
00:07:33,280 --> 00:07:35,360
Speaker 1: like Fate is just based in Australia and we haven't

175
00:07:35,400 --> 00:07:38,200
Speaker 1: like gone overseas, like we ship overseas, but we haven't

176
00:07:38,240 --> 00:07:41,440
Speaker 1: like launched our business into into any other country really,

177
00:07:41,960 --> 00:07:44,480
Speaker 1: And how like how has that been for you to

178
00:07:44,560 --> 00:07:46,880
Speaker 1: kind of go from starting in Australia and just being

179
00:07:46,920 --> 00:07:49,840
Speaker 1: here to then going all over the world, Like how's

180
00:07:49,840 --> 00:07:52,240
Speaker 1: that whole experience been, And have you found that the

181
00:07:52,320 --> 00:07:55,800
Speaker 1: rules have been vastly different country to country? And did

182
00:07:55,840 --> 00:07:58,440
Speaker 1: you find that you know, you've had this great launch

183
00:07:58,480 --> 00:08:01,240
Speaker 1: in Australia and everything was smooth, and then how did

184
00:08:01,280 --> 00:08:03,400
Speaker 1: you deal with the US and the UK and were

185
00:08:03,440 --> 00:08:05,480
Speaker 1: there any like setbacks that you weren't expecting.

186
00:08:06,080 --> 00:08:09,080
Speaker 4: I would say exporting it was a very steep learning

187
00:08:09,160 --> 00:08:13,560
Speaker 4: curve And the first kind of foray for US was

188
00:08:14,080 --> 00:08:17,080
Speaker 4: exporting into the UK, and so that was a really,

189
00:08:17,120 --> 00:08:19,440
Speaker 4: as I said, steep learning curve because what I didn't

190
00:08:19,480 --> 00:08:21,920
Speaker 4: sort of foresee was the cash flow aspect in terms

191
00:08:21,920 --> 00:08:25,560
Speaker 4: of when we have to ship via ca so they

192
00:08:25,600 --> 00:08:28,200
Speaker 4: can't go by a plane, so that can take a

193
00:08:28,240 --> 00:08:30,440
Speaker 4: few months, so to the UK, it's about four months

194
00:08:31,080 --> 00:08:33,320
Speaker 4: on a boat. Yeah, and so then by the time

195
00:08:33,360 --> 00:08:36,679
Speaker 4: you've kind of you've manufactured it here in Australia, you've

196
00:08:36,720 --> 00:08:38,920
Speaker 4: put it on a boat, you send it to a

197
00:08:38,960 --> 00:08:42,600
Speaker 4: warehouse in the UK. We actually ended up having what

198
00:08:42,720 --> 00:08:45,120
Speaker 4: was probably about like a six month cash flow gap

199
00:08:45,200 --> 00:08:48,480
Speaker 4: because I just didn't foresee. I mean, I'm sure, like

200
00:08:48,559 --> 00:08:50,440
Speaker 4: it sounds pretty simple, right, it's going to take some

201
00:08:50,440 --> 00:08:51,440
Speaker 4: time to get over there.

202
00:08:51,960 --> 00:08:53,080
Speaker 3: You know, by the time you pay.

203
00:08:52,960 --> 00:08:55,480
Speaker 4: Your manufacturers and get paid to whoever you're selling the

204
00:08:55,520 --> 00:08:58,920
Speaker 4: products to, whether it's the retailers of the consumers, there's

205
00:08:58,960 --> 00:08:59,600
Speaker 4: going to be a gap.

206
00:08:59,679 --> 00:09:01,840
Speaker 3: I was just like, let's just launch into the UK,

207
00:09:02,000 --> 00:09:04,240
Speaker 3: let's do it, yeah, and just sort of dived in.

208
00:09:05,360 --> 00:09:07,839
Speaker 4: And that was a really steep learning curve in terms

209
00:09:07,880 --> 00:09:12,080
Speaker 4: of just having to I guess, you know, account for

210
00:09:12,120 --> 00:09:13,880
Speaker 4: that time on the water.

211
00:09:15,120 --> 00:09:17,880
Speaker 3: But other than that, I think for us, we have

212
00:09:18,080 --> 00:09:18,800
Speaker 3: a plan.

213
00:09:18,920 --> 00:09:21,320
Speaker 4: So whenever we have a new product or new range,

214
00:09:21,840 --> 00:09:24,480
Speaker 4: it always is we always launch it in the home market,

215
00:09:24,480 --> 00:09:27,160
Speaker 4: which is Australia first, and so that's where we get

216
00:09:27,200 --> 00:09:30,280
Speaker 4: our learnings. We see what are the best sellers, and

217
00:09:30,320 --> 00:09:32,199
Speaker 4: then that from there, then we export it so it's

218
00:09:32,200 --> 00:09:35,520
Speaker 4: probably about a year before we send any sort of

219
00:09:35,559 --> 00:09:40,880
Speaker 4: anything new overseas, and that's helped mitigate, I guess a

220
00:09:40,920 --> 00:09:43,240
Speaker 4: lot of potential issues because if you've got if you're

221
00:09:43,280 --> 00:09:46,360
Speaker 4: launching everywhere at the same time, and suddenly something that

222
00:09:46,520 --> 00:09:48,600
Speaker 4: something goes wrong, then you've got an issue in six

223
00:09:48,640 --> 00:09:50,600
Speaker 4: countries as opposed to just the.

224
00:09:50,600 --> 00:09:52,480
Speaker 1: One, and you can't just like hop on a plan

225
00:09:52,520 --> 00:09:53,520
Speaker 1: and go fix it everywhere.

226
00:09:53,600 --> 00:09:54,880
Speaker 2: No, Like, what do you actually do?

227
00:09:55,000 --> 00:09:55,840
Speaker 3: There's only one of me.

228
00:09:56,040 --> 00:09:59,200
Speaker 4: I can't clone myself, And yeah, you've kind of got

229
00:09:59,200 --> 00:10:01,559
Speaker 4: to just fix in your home market first and then

230
00:10:01,880 --> 00:10:03,760
Speaker 4: and then from there, Like there will always be issues

231
00:10:03,760 --> 00:10:05,319
Speaker 4: that crop up, but at least you're not trying to

232
00:10:05,360 --> 00:10:08,520
Speaker 4: fix six issues at once or exactly right, six different

233
00:10:08,520 --> 00:10:12,400
Speaker 4: locations with different time zones and different cultural nuances and

234
00:10:12,440 --> 00:10:13,080
Speaker 4: things like that.

235
00:10:13,080 --> 00:10:15,679
Speaker 1: It's like our Fate customers, they're always you know, saying,

236
00:10:15,760 --> 00:10:18,840
Speaker 1: open a Fate store in New Zealand, and I'm like, whoa,

237
00:10:19,000 --> 00:10:21,240
Speaker 1: Like what if everyone calls in sick one day? Like

238
00:10:21,240 --> 00:10:23,200
Speaker 1: what just these little things that we think of is

239
00:10:23,200 --> 00:10:24,800
Speaker 1: like what am I going to do if we actually

240
00:10:24,800 --> 00:10:27,720
Speaker 1: have like something happening in another country? And like everyone's

241
00:10:27,720 --> 00:10:30,360
Speaker 1: sick one day or something like terrible happens like these

242
00:10:30,360 --> 00:10:32,199
Speaker 1: are just the things that I guess you never really

243
00:10:32,240 --> 00:10:34,959
Speaker 1: think of until you start thinking about them and when

244
00:10:35,000 --> 00:10:37,600
Speaker 1: you launch Sunday, Like obviously you started here in Australia,

245
00:10:37,679 --> 00:10:40,880
Speaker 1: did you straight off the bat have goals and aspirations

246
00:10:40,880 --> 00:10:43,880
Speaker 1: to go into national or it's just like one of

247
00:10:43,880 --> 00:10:45,160
Speaker 1: those things that happened for you.

248
00:10:45,280 --> 00:10:47,240
Speaker 4: I'm sure you know as a business owner, it's kind

249
00:10:47,240 --> 00:10:50,040
Speaker 4: of one of those things where you never you might

250
00:10:50,080 --> 00:10:52,000
Speaker 4: have a plan, but it will never go to plan

251
00:10:52,320 --> 00:10:54,040
Speaker 4: and you sort of feel like you're chasing your tail

252
00:10:54,080 --> 00:10:56,800
Speaker 4: all the time. So that's I would say that would

253
00:10:56,840 --> 00:11:00,680
Speaker 4: wrap up my whole experience as running this business. Like, Okay,

254
00:11:00,720 --> 00:11:02,920
Speaker 4: I thought we were just doing shower homes and then

255
00:11:02,960 --> 00:11:05,840
Speaker 4: suddenly it was like, all right, we've got some retail interests.

256
00:11:05,840 --> 00:11:08,840
Speaker 3: Now we've got to build out a full body care brand.

257
00:11:08,960 --> 00:11:11,240
Speaker 4: And then from there it was we're just launching in

258
00:11:11,240 --> 00:11:13,920
Speaker 4: Australia and Priceline and woolwors Okay, nope.

259
00:11:13,920 --> 00:11:16,040
Speaker 3: Now we're in Cold Okay, nope. Now we're in the UK.

260
00:11:16,160 --> 00:11:17,680
Speaker 4: We've got interest in the UK and you've kind of

261
00:11:17,720 --> 00:11:20,000
Speaker 4: just got to take the opportunities as they come.

262
00:11:20,040 --> 00:11:22,400
Speaker 3: But it was a very reactive strategy.

263
00:11:22,720 --> 00:11:27,040
Speaker 4: Now that we have the experience and we're in seven

264
00:11:27,200 --> 00:11:30,240
Speaker 4: different countries, now we can be a little bit more

265
00:11:30,480 --> 00:11:33,400
Speaker 4: thoughtful and prepared in our planning because you have.

266
00:11:33,360 --> 00:11:37,240
Speaker 1: The experience now you know how to scale. But I

267
00:11:37,240 --> 00:11:40,800
Speaker 1: think it's important to all, like especially new founders out

268
00:11:40,840 --> 00:11:44,880
Speaker 1: there and small startups, is when you're starting something, Let's

269
00:11:44,880 --> 00:11:47,120
Speaker 1: say when you were starting Sunday Body, and same for

270
00:11:47,160 --> 00:11:50,200
Speaker 1: me when I started Fate, your business doesn't have to

271
00:11:50,240 --> 00:11:53,200
Speaker 1: be like this big, grand idea because much like you,

272
00:11:53,240 --> 00:11:55,400
Speaker 1: I was the same, Like I didn't see beyond what

273
00:11:55,440 --> 00:11:57,600
Speaker 1: I was doing at that time when I started Fate,

274
00:11:57,600 --> 00:11:58,960
Speaker 1: I didn't think, oh, one day we're going to have

275
00:11:59,000 --> 00:12:01,360
Speaker 1: stores to do this and we're going to have this

276
00:12:01,440 --> 00:12:03,600
Speaker 1: great size range like it all just like you said,

277
00:12:03,600 --> 00:12:05,800
Speaker 1: it's reactive and you just keep building on it. And

278
00:12:05,840 --> 00:12:08,960
Speaker 1: I think a lot of founders can obviously look at

279
00:12:08,960 --> 00:12:11,400
Speaker 1: brands that are already established and they can see that

280
00:12:11,440 --> 00:12:14,480
Speaker 1: they're all over the world in all these retailers. But

281
00:12:14,520 --> 00:12:16,960
Speaker 1: it doesn't always like start like that, and it doesn't

282
00:12:17,160 --> 00:12:19,920
Speaker 1: always start with those goals either exactly. And it's just

283
00:12:19,960 --> 00:12:22,560
Speaker 1: a matter of you know, like you said, taking every

284
00:12:22,559 --> 00:12:25,760
Speaker 1: opportunity that comes your way and learning and building from there,

285
00:12:25,920 --> 00:12:28,760
Speaker 1: rather than feeling the pressure of needing to know all

286
00:12:28,760 --> 00:12:30,400
Speaker 1: the goals that you want to achieve as soon as

287
00:12:30,440 --> 00:12:33,120
Speaker 1: you start exactly. Sometimes it's about just starting with the

288
00:12:33,120 --> 00:12:35,240
Speaker 1: one thing and then seeing where it takes you.

289
00:12:35,360 --> 00:12:38,240
Speaker 4: I have this saying it's the progress over perfection piece,

290
00:12:38,280 --> 00:12:40,960
Speaker 4: and it's like just one foot forward at a time.

291
00:12:41,000 --> 00:12:42,760
Speaker 4: It doesn't have to be perfect. You're going to learn,

292
00:12:42,760 --> 00:12:45,680
Speaker 4: you're going to fail. But I think that that whole

293
00:12:45,720 --> 00:12:49,319
Speaker 4: progress over perfection piece has been really key in this

294
00:12:49,360 --> 00:12:55,360
Speaker 4: whole export experience because it's a big task to export

295
00:12:55,440 --> 00:12:57,560
Speaker 4: and it's a lot of work and it's not going

296
00:12:57,640 --> 00:13:00,440
Speaker 4: to be perfect. But it's just one order at a

297
00:13:00,480 --> 00:13:02,600
Speaker 4: time and just taking the opportunities as they can.

298
00:13:02,640 --> 00:13:05,480
Speaker 1: And then ten steps back sometimes and then run for

299
00:13:05,559 --> 00:13:07,480
Speaker 1: wood again after you've been thrown back.

300
00:13:07,600 --> 00:13:08,400
Speaker 3: Yep, yep.

301
00:13:08,480 --> 00:13:11,840
Speaker 1: I can absolutely relate, like sleep is real, it really is,

302
00:13:11,880 --> 00:13:13,559
Speaker 1: but it's all worth it in the end. I always say,

303
00:13:13,600 --> 00:13:17,000
Speaker 1: when I'm feeling exhausted or you feel like she is

304
00:13:17,080 --> 00:13:20,120
Speaker 1: hitting the fan, like this isn't meant to be easy, No,

305
00:13:20,200 --> 00:13:22,360
Speaker 1: Because if it was easy, every single person would be

306
00:13:22,360 --> 00:13:24,880
Speaker 1: doing it. So it's the price we pay. Yes, it's

307
00:13:24,920 --> 00:13:32,480
Speaker 1: the price we pay. Obviously, you've launched this brand and

308
00:13:32,520 --> 00:13:36,600
Speaker 1: it's like very closely tied to the whole food marketing thing.

309
00:13:36,960 --> 00:13:38,760
Speaker 1: And I feel like you were one of the first

310
00:13:38,760 --> 00:13:41,439
Speaker 1: brands that we really saw kind of really lean into that,

311
00:13:41,520 --> 00:13:45,400
Speaker 1: like intertwining food and beauty. Do you feel like that

312
00:13:45,640 --> 00:13:49,839
Speaker 1: and marketing your food around marketing your food, marketing your

313
00:13:49,880 --> 00:13:53,360
Speaker 1: products around food was like one of the reasons why

314
00:13:53,400 --> 00:13:55,720
Speaker 1: you were able to have so much success in those

315
00:13:55,760 --> 00:13:56,400
Speaker 1: early days.

316
00:13:56,400 --> 00:13:59,760
Speaker 2: And how do you feel about like the beauty space.

317
00:13:59,520 --> 00:14:02,319
Speaker 1: Now and how much we are seeing like beauty products

318
00:14:02,480 --> 00:14:05,600
Speaker 1: tied with food, Like I'm seeing like beauty products on

319
00:14:05,679 --> 00:14:08,439
Speaker 1: toast and being spread onto you know, and there's such

320
00:14:08,440 --> 00:14:12,360
Speaker 1: a psychological reason behind that, like we just love food

321
00:14:12,400 --> 00:14:14,440
Speaker 1: as humans. And do you feel like that was one

322
00:14:14,480 --> 00:14:17,079
Speaker 1: of the reasons why you saw such success kind of

323
00:14:17,080 --> 00:14:17,880
Speaker 1: straight off the bat.

324
00:14:18,040 --> 00:14:20,040
Speaker 4: I think so, And I think, you know, it was

325
00:14:20,040 --> 00:14:23,400
Speaker 4: obviously that really strong. You know, we really built our

326
00:14:23,440 --> 00:14:26,600
Speaker 4: brand based on food, and we know that food really

327
00:14:26,640 --> 00:14:31,120
Speaker 4: connects people and we wanted to bring that I guess

328
00:14:31,120 --> 00:14:35,760
Speaker 4: sensory indulgence to body care. And I think that is

329
00:14:35,840 --> 00:14:38,320
Speaker 4: kind of it's thumb firstly, from a digital.

330
00:14:38,080 --> 00:14:39,560
Speaker 3: Point of view, we know that everyone lives on their

331
00:14:39,600 --> 00:14:40,120
Speaker 3: phones now.

332
00:14:40,160 --> 00:14:44,320
Speaker 4: It's very esthetic, it's thumb stopping, but it also takes

333
00:14:44,320 --> 00:14:46,160
Speaker 4: you to a place. You know, we're not just selling

334
00:14:46,480 --> 00:14:50,040
Speaker 4: gingerbread shower foam during Christmas time. We're selling you know,

335
00:14:50,080 --> 00:14:53,440
Speaker 4: the scent of freshly baked cookies, gingerbread cookies coming out

336
00:14:53,440 --> 00:14:55,920
Speaker 4: of the oven. And it really takes you to a place.

337
00:14:56,000 --> 00:14:58,160
Speaker 4: And I think it's a really quick way to get

338
00:14:58,200 --> 00:15:02,280
Speaker 4: the consumer from oh yeah, this is a pomegranate body

339
00:15:02,440 --> 00:15:05,040
Speaker 4: wash to you know, if we connect it with food,

340
00:15:05,280 --> 00:15:08,960
Speaker 4: it takes them to exactly the smell and that fresh

341
00:15:09,040 --> 00:15:11,920
Speaker 4: and memory and the memories. And I think that's kind

342
00:15:11,960 --> 00:15:16,160
Speaker 4: of contributed benefactor to our success. And I guess to

343
00:15:16,200 --> 00:15:18,880
Speaker 4: answer your question on how I feel about all the

344
00:15:18,920 --> 00:15:22,160
Speaker 4: other beauty brands doing that now, I mean, I love

345
00:15:22,200 --> 00:15:26,560
Speaker 4: it because I just think it's such a great it's

346
00:15:26,560 --> 00:15:29,360
Speaker 4: such a great way or space to sort of take

347
00:15:29,400 --> 00:15:32,720
Speaker 4: the beauty industry too, and I think it kind of

348
00:15:32,760 --> 00:15:37,040
Speaker 4: takes it away from that really surface level aesthetic of

349
00:15:37,600 --> 00:15:40,080
Speaker 4: this is a red lipstick and it looks good, you know,

350
00:15:40,240 --> 00:15:43,360
Speaker 4: with this kind of skills to skin tone, and it

351
00:15:43,400 --> 00:15:46,280
Speaker 4: takes it to a more fun and enjoyable place. And

352
00:15:46,320 --> 00:15:49,480
Speaker 4: I personally just love seeing how creative people are getting.

353
00:15:49,560 --> 00:15:51,680
Speaker 1: Oh too, some of the stuff that these brands come

354
00:15:51,720 --> 00:15:53,800
Speaker 1: out with, Now I think, why didn't I think of that?

355
00:15:53,840 --> 00:15:59,280
Speaker 1: Because they're actual, like simple concepts like food and beauty.

356
00:15:59,320 --> 00:16:01,240
Speaker 1: But then you see to put together and you're like,

357
00:16:01,280 --> 00:16:03,360
Speaker 1: that's genius. Like I absolutely love that.

358
00:16:03,400 --> 00:16:05,160
Speaker 4: I saw the other day and I've actually got a

359
00:16:05,160 --> 00:16:07,200
Speaker 4: screenshot of it because I was going to show it

360
00:16:07,240 --> 00:16:11,320
Speaker 4: to the team tomorrow. But someone has done a line

361
00:16:11,320 --> 00:16:14,160
Speaker 4: of wrapping paper that looks like bread. So then the

362
00:16:14,200 --> 00:16:18,000
Speaker 4: parcels they all look like little bread parcels, like a sandwich.

363
00:16:18,000 --> 00:16:21,720
Speaker 3: It's adorable, like a baget. So you're imagine getting a

364
00:16:21,760 --> 00:16:25,280
Speaker 3: present and it looks like a good Yeah, it's very creative.

365
00:16:25,280 --> 00:16:25,880
Speaker 2: It's so clever.

366
00:16:25,960 --> 00:16:28,920
Speaker 1: I think, can you imagine like if we go back,

367
00:16:29,440 --> 00:16:31,840
Speaker 1: or if we told like our grandma's and their grandma's,

368
00:16:31,880 --> 00:16:34,160
Speaker 1: like what the beauty industry would look like one day?

369
00:16:34,320 --> 00:16:36,440
Speaker 1: Like back in the day, they're like this is rouge

370
00:16:36,480 --> 00:16:38,400
Speaker 1: and you just place it on your cheeks. But now,

371
00:16:38,600 --> 00:16:40,920
Speaker 1: like it's just crazy the marketing that people are doing

372
00:16:40,920 --> 00:16:41,840
Speaker 1: with beauty products.

373
00:16:41,920 --> 00:16:44,240
Speaker 4: I think it's great. It's very creative, like you know,

374
00:16:44,320 --> 00:16:47,200
Speaker 4: even down to the color. It's like, as you mentioned, rouge,

375
00:16:47,520 --> 00:16:50,120
Speaker 4: but it's like if you connect that with a you know,

376
00:16:50,240 --> 00:16:53,160
Speaker 4: really popular dessert or fruit or something that you know

377
00:16:53,240 --> 00:16:56,320
Speaker 4: that they's that kind of rougie red color, it instantly

378
00:16:56,360 --> 00:16:58,200
Speaker 4: takes you there. So it kind of takes the guess

379
00:16:58,200 --> 00:17:01,200
Speaker 4: work out of going, oh, kind of rouge is it?

380
00:17:01,480 --> 00:17:01,880
Speaker 3: Yes?

381
00:17:02,040 --> 00:17:04,120
Speaker 4: So I think it's better for the consumer too, because

382
00:17:04,119 --> 00:17:07,879
Speaker 4: we all know food. Yes, So it's it's just a

383
00:17:07,920 --> 00:17:11,320
Speaker 4: really clever way to market and also get the consumer

384
00:17:11,359 --> 00:17:13,080
Speaker 4: to understand exactly what color.

385
00:17:12,840 --> 00:17:13,520
Speaker 3: Text stuff like.

386
00:17:13,520 --> 00:17:17,359
Speaker 1: It gives it almost rather than saying this is a blush,

387
00:17:17,480 --> 00:17:20,399
Speaker 1: like if you associate it with a food, that gives

388
00:17:20,400 --> 00:17:23,320
Speaker 1: the customer a feeling of what that blush is going

389
00:17:23,320 --> 00:17:23,600
Speaker 1: to be.

390
00:17:23,680 --> 00:17:26,439
Speaker 3: Like exactly, and it makes them feel good like you have.

391
00:17:26,800 --> 00:17:30,560
Speaker 4: Everyone has happy memories of food, So to connect beauty

392
00:17:30,600 --> 00:17:32,560
Speaker 4: with that, yeah, I love it.

393
00:17:32,800 --> 00:17:35,879
Speaker 1: I think it's really clever too because thinking of perfumes

394
00:17:35,880 --> 00:17:39,280
Speaker 1: for example, I know, for me, when I have gone

395
00:17:39,320 --> 00:17:41,879
Speaker 1: on holidays and whatever, and you take your one bottle

396
00:17:41,920 --> 00:17:43,879
Speaker 1: of perfume with you and then every time you smell

397
00:17:43,920 --> 00:17:46,120
Speaker 1: that you'll think of that holiday. I think it's really

398
00:17:46,119 --> 00:17:48,679
Speaker 1: clever what you've done, because you're then creating those like

399
00:17:48,760 --> 00:17:51,480
Speaker 1: memories with your products as well, Like maybe they take

400
00:17:51,480 --> 00:17:53,719
Speaker 1: one of the shower foons on a trip and then

401
00:17:53,720 --> 00:17:55,879
Speaker 1: they'll always when they smell it again, like they'll remember

402
00:17:55,880 --> 00:17:57,800
Speaker 1: the trip through the smell of your product.

403
00:17:58,119 --> 00:18:01,120
Speaker 4: Fragrance is so powerful, and I think, you know, we're

404
00:18:01,119 --> 00:18:05,159
Speaker 4: seeing a really big fragrance and fragrance boom at the moment,

405
00:18:05,640 --> 00:18:06,399
Speaker 4: and I think it's.

406
00:18:06,280 --> 00:18:08,320
Speaker 3: For exactly that reason. It connects you.

407
00:18:08,280 --> 00:18:10,639
Speaker 4: To a memory, it makes you feel good, and it

408
00:18:10,680 --> 00:18:12,600
Speaker 4: can also just transform your mood as well.

409
00:18:12,680 --> 00:18:14,680
Speaker 3: So I feel like, you know, right now it's.

410
00:18:14,640 --> 00:18:17,840
Speaker 4: Raining in Sydney, if you were to put your perfume

411
00:18:17,840 --> 00:18:20,639
Speaker 4: on from a tropical holiday, it will remind you of

412
00:18:20,640 --> 00:18:24,520
Speaker 4: that tropical holiday. And then suddenly you know, yes it's raining,

413
00:18:24,520 --> 00:18:26,200
Speaker 4: but you feel good and you're walking out and it's

414
00:18:26,240 --> 00:18:27,800
Speaker 4: not so rainy and it's not so rainy.

415
00:18:27,960 --> 00:18:30,160
Speaker 3: Yeah. Internally, have you.

416
00:18:30,200 --> 00:18:33,000
Speaker 1: Ever had a moment where you have thought what the

417
00:18:33,040 --> 00:18:33,879
Speaker 1: fuck have I done?

418
00:18:34,280 --> 00:18:36,160
Speaker 3: Every day? No?

419
00:18:36,280 --> 00:18:38,400
Speaker 4: But I think maybe we can start with the very

420
00:18:38,440 --> 00:18:39,960
Speaker 4: first what the fuck have I done?

421
00:18:40,040 --> 00:18:42,040
Speaker 3: Moment, which was before we'd even launched.

422
00:18:42,160 --> 00:18:45,720
Speaker 2: So oh no, it's not off to a great start.

423
00:18:46,320 --> 00:18:48,479
Speaker 4: I think that's just shows you just how fly by

424
00:18:48,520 --> 00:18:51,000
Speaker 4: the seat of the pants running a business is. But

425
00:18:51,040 --> 00:18:55,720
Speaker 4: basically we'd pitched to Woolworth's and price Line before we'd

426
00:18:55,760 --> 00:19:00,000
Speaker 4: even launched. We knew we wanted to be in supermarket

427
00:19:00,119 --> 00:19:00,600
Speaker 4: and retail.

428
00:19:00,680 --> 00:19:02,280
Speaker 2: That was like your goal from the stuff, I was

429
00:19:02,280 --> 00:19:02,640
Speaker 2: the goal.

430
00:19:02,880 --> 00:19:05,680
Speaker 4: We were already changing the way in which people consumed

431
00:19:05,720 --> 00:19:08,040
Speaker 4: their body wash, so we were kind of taking them

432
00:19:08,040 --> 00:19:11,000
Speaker 4: away from the pump bottle and the gel or the

433
00:19:11,000 --> 00:19:13,160
Speaker 4: bar soap, and we're asking them to put a whip

434
00:19:13,240 --> 00:19:15,959
Speaker 4: like a can of whipped cream into their shower. So

435
00:19:16,000 --> 00:19:17,600
Speaker 4: we didn't want to change the way in which they

436
00:19:17,640 --> 00:19:19,439
Speaker 4: shopped it. And we knew that people were used to

437
00:19:19,440 --> 00:19:23,600
Speaker 4: shopping body wash in store or mainly in supermarkets yep.

438
00:19:23,880 --> 00:19:26,760
Speaker 4: So basically we'd pulled together the pitch deck. I didn't

439
00:19:26,760 --> 00:19:29,520
Speaker 4: even have a printed sample. I had like this white

440
00:19:30,160 --> 00:19:33,400
Speaker 4: can sample pitched to them at the height of COVID

441
00:19:33,600 --> 00:19:37,440
Speaker 4: over zoom and got in And because we went viral

442
00:19:37,480 --> 00:19:40,400
Speaker 4: distributor and they hold stock on hand, so the order

443
00:19:40,480 --> 00:19:43,080
Speaker 4: was quite big. It was one hundred thousand units.

444
00:19:43,400 --> 00:19:43,800
Speaker 2: Wow.

445
00:19:44,119 --> 00:19:46,840
Speaker 1: Yeah, we had and that's a massive order for someone

446
00:19:46,880 --> 00:19:49,560
Speaker 1: who's brand new to business and never done it before.

447
00:19:49,240 --> 00:19:51,159
Speaker 3: With no money to fund the run.

448
00:19:52,119 --> 00:19:54,359
Speaker 4: And no, I just don't know what we thinking, but

449
00:19:54,600 --> 00:19:57,919
Speaker 4: that was just how much we just didn't know the volumes.

450
00:19:57,600 --> 00:20:00,040
Speaker 2: Yeah through retail, thought, yeah, I'll go into retail. I

451
00:20:00,080 --> 00:20:01,040
Speaker 2: need a few hundred.

452
00:20:00,800 --> 00:20:03,760
Speaker 4: Cans, like just the MOQ the minimum quantity are We're fine,

453
00:20:03,800 --> 00:20:05,480
Speaker 4: And then it was like one hundred thousand units and

454
00:20:05,520 --> 00:20:08,199
Speaker 4: we were like, where are we going to get this

455
00:20:08,240 --> 00:20:12,160
Speaker 4: money from. So basically what we ended up doing was

456
00:20:12,280 --> 00:20:16,680
Speaker 4: and to this day, these payment terms have just paid

457
00:20:16,680 --> 00:20:19,000
Speaker 4: off for us. They've been so amazing and still help

458
00:20:19,080 --> 00:20:21,320
Speaker 4: us with cash flow to this day. So what we

459
00:20:21,359 --> 00:20:23,560
Speaker 4: did was we just sort of said to the manufacturer, look,

460
00:20:23,600 --> 00:20:27,280
Speaker 4: we've got this distribution contract. Here you go, we're in

461
00:20:27,320 --> 00:20:31,120
Speaker 4: price line, we're in Woolworths. Please let us align your

462
00:20:31,160 --> 00:20:34,280
Speaker 4: payment terms with our distributed payment terms. So basically, the

463
00:20:34,359 --> 00:20:36,560
Speaker 4: day that our distributor pays us for the stock, which

464
00:20:36,600 --> 00:20:38,600
Speaker 4: was thirty days end of month, so we delivered the

465
00:20:38,600 --> 00:20:41,680
Speaker 4: stock in thirty days to the end of the month,

466
00:20:41,760 --> 00:20:44,120
Speaker 4: we get paid, can we please pay you.

467
00:20:44,640 --> 00:20:45,960
Speaker 3: That on that day?

468
00:20:46,640 --> 00:20:48,919
Speaker 4: So the day money comes in it goes out, or

469
00:20:48,960 --> 00:20:51,280
Speaker 4: else we would have had to come up with hundreds

470
00:20:51,280 --> 00:20:53,640
Speaker 4: of thousands of dollars that we did not have. Wow,

471
00:20:53,880 --> 00:20:56,440
Speaker 4: And thankfully they said yes. And to this day we've

472
00:20:56,440 --> 00:21:00,000
Speaker 4: still got those training terms, so it's been really helped

473
00:21:00,440 --> 00:21:01,879
Speaker 4: so we don't have to come up with the money

474
00:21:01,920 --> 00:21:05,200
Speaker 4: before we get paid. And the whole cash flow piece

475
00:21:05,200 --> 00:21:08,680
Speaker 4: has been that's a constant learning. We are always learning

476
00:21:08,720 --> 00:21:12,480
Speaker 4: something around cash flow, especially when you're exporting. But that

477
00:21:12,520 --> 00:21:15,360
Speaker 4: would be the biggest oh shit moment.

478
00:21:15,240 --> 00:21:17,080
Speaker 2: And I love that. It was before you even launched,

479
00:21:17,119 --> 00:21:17,440
Speaker 2: and I.

480
00:21:17,400 --> 00:21:19,520
Speaker 3: Was like, what am I doing? It's not too late.

481
00:21:19,600 --> 00:21:22,800
Speaker 2: Starting out with a bang, though, like no better way

482
00:21:22,800 --> 00:21:23,080
Speaker 2: to start.

483
00:21:23,200 --> 00:21:24,760
Speaker 3: I was like, I should have just I should have

484
00:21:24,760 --> 00:21:26,359
Speaker 3: stuck to my day job. What am I doing?

485
00:21:27,960 --> 00:21:30,119
Speaker 1: I love it, and I think that touches on the

486
00:21:30,160 --> 00:21:33,840
Speaker 1: importance of relationship building in business.

487
00:21:34,359 --> 00:21:34,800
Speaker 2: Often.

488
00:21:34,960 --> 00:21:39,080
Speaker 1: I think we start businesses almost in a selfish way

489
00:21:39,240 --> 00:21:41,679
Speaker 1: for ourselves, like we want to have a business and

490
00:21:41,720 --> 00:21:42,800
Speaker 1: it's all about us.

491
00:21:43,119 --> 00:21:45,320
Speaker 2: But you don't realize in.

492
00:21:45,400 --> 00:21:48,200
Speaker 1: Wanting to start your own business and work for yourself

493
00:21:48,280 --> 00:21:52,199
Speaker 1: and not have to answer to the man, your business

494
00:21:52,240 --> 00:21:54,199
Speaker 1: is going to end up being about a lot of

495
00:21:54,240 --> 00:21:58,000
Speaker 1: other people down the track and like for you, for example,

496
00:21:58,040 --> 00:22:01,560
Speaker 1: like working with your suppliers to build relationships where they

497
00:22:01,600 --> 00:22:04,480
Speaker 1: can trust you to then have those payment terms in place.

498
00:22:04,840 --> 00:22:05,280
Speaker 3: Exactly.

499
00:22:05,640 --> 00:22:08,840
Speaker 2: It takes a village, and it really thinks to your.

500
00:22:08,720 --> 00:22:12,320
Speaker 4: Point, relationship building is so important and I think you

501
00:22:12,359 --> 00:22:14,760
Speaker 4: know you want to enjoy working with your manufacturers and

502
00:22:14,800 --> 00:22:18,280
Speaker 4: your suppliers and your distributors, and I think that's something

503
00:22:18,280 --> 00:22:22,119
Speaker 4: that we really instill at Sundays, Like every interaction we

504
00:22:22,240 --> 00:22:25,760
Speaker 4: have to deliver on our brand promise of igniting joy.

505
00:22:25,840 --> 00:22:29,240
Speaker 4: So every interaction with whether it's internally externally, has to

506
00:22:29,280 --> 00:22:32,000
Speaker 4: be a joyful one, and that's something that we really

507
00:22:32,000 --> 00:22:35,399
Speaker 4: pride ourselves on. But you know, they will come times

508
00:22:35,440 --> 00:22:37,560
Speaker 4: where they will need a favor. Whether it's your suppliers

509
00:22:37,560 --> 00:22:41,600
Speaker 4: and manufacturers, you'll need a favor. So that relationship building

510
00:22:41,640 --> 00:22:43,000
Speaker 4: piece is really key.

511
00:22:43,160 --> 00:22:44,600
Speaker 1: I think it is too, and I think it's something

512
00:22:44,640 --> 00:22:47,560
Speaker 1: that's overlooked, especially when people are first starting out of business,

513
00:22:47,560 --> 00:22:51,040
Speaker 1: and like, I'm sure you're the same, but I'll have

514
00:22:51,040 --> 00:22:53,360
Speaker 1: a heap of people just come to me and say,

515
00:22:53,359 --> 00:22:54,399
Speaker 1: like who's your manufacturer?

516
00:22:55,000 --> 00:22:57,359
Speaker 2: And I'm like, it's not as easy as that.

517
00:22:57,480 --> 00:22:59,440
Speaker 1: It's not as easy as just like if you're wanting

518
00:22:59,480 --> 00:23:01,439
Speaker 1: to start a brand and like, yeah, this person will

519
00:23:01,480 --> 00:23:04,520
Speaker 1: do and you make this like it's years of relationship

520
00:23:04,520 --> 00:23:09,440
Speaker 1: building and also like fostering that relationship and growing it

521
00:23:09,440 --> 00:23:11,280
Speaker 1: because you're working together at the end of the day.

522
00:23:11,359 --> 00:23:13,520
Speaker 1: And it's definitely something I didn't think of when I

523
00:23:13,560 --> 00:23:15,160
Speaker 1: started Fate, Like you know, you just think, oh.

524
00:23:15,080 --> 00:23:16,520
Speaker 2: Yeah, ill just get a manufaturer will just make these

525
00:23:16,520 --> 00:23:17,520
Speaker 2: products a put in my order.

526
00:23:17,840 --> 00:23:21,199
Speaker 1: But like, so many relationships are involved with running a

527
00:23:21,240 --> 00:23:23,720
Speaker 1: business external to your own company, and I think it's

528
00:23:23,720 --> 00:23:26,800
Speaker 1: something that's just really overlooked or people don't think about

529
00:23:26,800 --> 00:23:29,240
Speaker 1: before starting a business because your mindset is I'm going

530
00:23:29,280 --> 00:23:31,120
Speaker 1: to start this business for me because I don't want

531
00:23:31,119 --> 00:23:32,400
Speaker 1: to work for anyone else anymore.

532
00:23:32,640 --> 00:23:33,840
Speaker 2: I'm going to be an entrepreneur.

533
00:23:34,240 --> 00:23:38,000
Speaker 1: But business is so much about other people beyond us.

534
00:23:37,840 --> 00:23:41,359
Speaker 4: And I think what people forget too is like you're manufacturer,

535
00:23:41,440 --> 00:23:44,639
Speaker 4: your supplier, They've got so many other clients and customers

536
00:23:44,640 --> 00:23:48,159
Speaker 4: that they're working with, like you're probably maybe one of

537
00:23:48,160 --> 00:23:50,680
Speaker 4: the certainly when we were starting out, we were one

538
00:23:50,680 --> 00:23:52,360
Speaker 4: of their smaller clients.

539
00:23:52,400 --> 00:23:54,159
Speaker 3: So you've got to be lovely.

540
00:23:54,440 --> 00:23:57,720
Speaker 4: Yeah, you've got to build those relationships.

541
00:23:57,760 --> 00:24:00,119
Speaker 1: It's so much more than just a transaction. And I

542
00:24:00,160 --> 00:24:03,399
Speaker 1: think that's really important for startup bounders to know, like

543
00:24:03,440 --> 00:24:04,600
Speaker 1: you're going to have to work.

544
00:24:04,640 --> 00:24:07,600
Speaker 3: And I think what's gotten forgotten as well or lost

545
00:24:07,640 --> 00:24:11,480
Speaker 3: in this, especially in this generation of just everything's email

546
00:24:11,800 --> 00:24:15,160
Speaker 3: and phone calls, is actually going to see them and

547
00:24:15,200 --> 00:24:18,679
Speaker 3: seeing them face to face, taking them for lunch, like

548
00:24:18,920 --> 00:24:23,560
Speaker 3: just building that rapport. Irl, Like that's gotten forgotten, which

549
00:24:23,640 --> 00:24:26,480
Speaker 3: is it's so important because it's very hard to build

550
00:24:26,480 --> 00:24:30,280
Speaker 3: a relationship on email of via zoom or via zoom.

551
00:24:30,440 --> 00:24:35,600
Speaker 4: Yeah, so I think that's a really important part of

552
00:24:35,640 --> 00:24:38,080
Speaker 4: the whole relationship building piece as well. And I think

553
00:24:38,359 --> 00:24:41,160
Speaker 4: for us, even when we're exporting, we will always go

554
00:24:41,240 --> 00:24:44,560
Speaker 4: to the country first. It's good for just competitive research.

555
00:24:44,600 --> 00:24:46,520
Speaker 4: It's good to see what the shelves look like over there,

556
00:24:46,560 --> 00:24:49,439
Speaker 4: but meet your distributors, you know, meet the partners that

557
00:24:49,440 --> 00:24:52,000
Speaker 4: you're working with, and make a damn effort.

558
00:24:52,240 --> 00:24:55,560
Speaker 1: Absolutely, and on that speaking of shelves, I've always been

559
00:24:55,600 --> 00:24:57,879
Speaker 1: curious whenever you go to the shops, like do you

560
00:24:57,880 --> 00:25:00,000
Speaker 1: go into the supermarket and check out your little life

561
00:25:00,280 --> 00:25:01,760
Speaker 1: stand and like fix everything up?

562
00:25:02,240 --> 00:25:02,640
Speaker 3: I do?

563
00:25:02,920 --> 00:25:05,600
Speaker 4: I do, But I also like it's really been nice

564
00:25:05,600 --> 00:25:07,240
Speaker 4: because your family do it too.

565
00:25:07,680 --> 00:25:09,760
Speaker 1: I can imagine all your friends and family, like every

566
00:25:09,760 --> 00:25:12,760
Speaker 1: time they go into whichever supermarket, they go to your

567
00:25:12,800 --> 00:25:14,840
Speaker 1: little set up and make sure it's all neat and

568
00:25:14,840 --> 00:25:17,360
Speaker 1: beautiful and pull all the products forward and face everything to.

569
00:25:17,320 --> 00:25:19,600
Speaker 4: Those n Yeah, yeah, no I do. I do do that.

570
00:25:19,640 --> 00:25:22,400
Speaker 4: I'm very guilty of doing that. But yeah, it's great.

571
00:25:22,440 --> 00:25:24,119
Speaker 4: I always see my friends and they will send me

572
00:25:24,160 --> 00:25:26,760
Speaker 4: photos and they'll say, oh, we went there and only

573
00:25:26,800 --> 00:25:29,159
Speaker 4: one of the lines had that they were in the carton,

574
00:25:29,200 --> 00:25:30,720
Speaker 4: but the other ones they'd taken them out of the

575
00:25:30,760 --> 00:25:32,840
Speaker 4: cart and put it straight on the shelf. So I

576
00:25:33,000 --> 00:25:34,600
Speaker 4: just took all the products out of the cart and

577
00:25:34,680 --> 00:25:36,000
Speaker 4: so it all looked the.

578
00:25:35,920 --> 00:25:36,760
Speaker 3: Same for you.

579
00:25:37,000 --> 00:25:37,680
Speaker 2: That's so nice.

580
00:25:37,760 --> 00:25:38,960
Speaker 3: What did you do with the carton?

581
00:25:39,520 --> 00:25:40,440
Speaker 2: Shoved it up the back?

582
00:25:40,520 --> 00:25:40,720
Speaker 1: Yes?

583
00:25:41,400 --> 00:25:41,960
Speaker 3: Basically.

584
00:25:42,119 --> 00:25:44,600
Speaker 1: Have you ever walked in and seen your display and

585
00:25:44,600 --> 00:25:46,840
Speaker 1: been like, oh my god, like it's been an absolute mess.

586
00:25:46,640 --> 00:25:51,680
Speaker 3: Most of the times. No, Yeah, it's shelf presence is

587
00:25:51,720 --> 00:25:55,320
Speaker 3: a challenging one, especially when you've got the you know,

588
00:25:55,400 --> 00:25:58,119
Speaker 3: they all come in the shelf Freddy cartons. Yes, it does.

589
00:25:58,240 --> 00:26:00,440
Speaker 4: It's not a clean rip. Yeah, And then it's like God,

590
00:26:00,440 --> 00:26:03,119
Speaker 4: all this cardboard sticking out. It looks like a dog's breakfast.

591
00:26:03,600 --> 00:26:06,840
Speaker 4: So we've actually had so many attempts at increase in

592
00:26:06,840 --> 00:26:09,800
Speaker 4: the perforation so it's a really clean rip, and then

593
00:26:10,400 --> 00:26:13,000
Speaker 4: and then it suddenly rips too quickly and the whole

594
00:26:13,040 --> 00:26:14,240
Speaker 4: all the products fall out.

595
00:26:14,320 --> 00:26:17,880
Speaker 3: And once we were deemed we actually got in.

596
00:26:17,880 --> 00:26:21,560
Speaker 4: Trouble by the retailer because they were like the tops

597
00:26:21,560 --> 00:26:25,200
Speaker 4: coming off so easily that all the products are dropping

598
00:26:25,200 --> 00:26:27,840
Speaker 4: on the floor everywhere, and we had to basically take

599
00:26:27,880 --> 00:26:32,040
Speaker 4: all the stock back redo it into another carton. So yeah,

600
00:26:32,240 --> 00:26:34,840
Speaker 4: it's it's challenging to get it right. And then on

601
00:26:34,880 --> 00:26:37,320
Speaker 4: top of that, sometimes they'll, as I said, on some

602
00:26:37,480 --> 00:26:39,520
Speaker 4: lines they'll use the cart in some lines they won't,

603
00:26:39,520 --> 00:26:42,080
Speaker 4: so it's not that uniform kind of look that you're

604
00:26:42,080 --> 00:26:45,439
Speaker 4: looking for. So it always is a bit messy. And

605
00:26:45,480 --> 00:26:48,399
Speaker 4: then of course when people you know, they don't, they'll

606
00:26:48,440 --> 00:26:49,640
Speaker 4: take one from the back.

607
00:26:49,720 --> 00:26:52,440
Speaker 2: That's what I've message, Yeah, messes up.

608
00:26:52,320 --> 00:26:56,560
Speaker 3: Everything, messes up the esthetics. So but yeah, I've definitely

609
00:26:56,600 --> 00:26:58,119
Speaker 3: learned to let this like that one go. It's like

610
00:26:58,240 --> 00:26:59,000
Speaker 3: choosy battles.

611
00:27:03,280 --> 00:27:05,679
Speaker 1: I feel as if though your shower foams were a

612
00:27:05,800 --> 00:27:09,600
Speaker 1: first of their kind, and with this dupe culture that

613
00:27:09,600 --> 00:27:12,600
Speaker 1: we're currently living in, have you experienced anyone that has

614
00:27:12,680 --> 00:27:14,480
Speaker 1: tried to dupe any of your products.

615
00:27:14,880 --> 00:27:17,199
Speaker 4: We've had a lot of dupes, and it took us

616
00:27:17,280 --> 00:27:20,720
Speaker 4: a really long time to get the product right. So

617
00:27:20,760 --> 00:27:24,280
Speaker 4: it was about two years, and a lot of that

618
00:27:24,720 --> 00:27:27,719
Speaker 4: time or product development time, we spent on the fragrance component,

619
00:27:27,760 --> 00:27:30,560
Speaker 4: because fragrance completely changes when you put it in a

620
00:27:30,600 --> 00:27:33,480
Speaker 4: product like ours, so it took us a lot of

621
00:27:33,480 --> 00:27:36,960
Speaker 4: time to perfect it. And it's funny because when we launched,

622
00:27:37,040 --> 00:27:39,960
Speaker 4: we were definitely the only one in the market. And

623
00:27:40,000 --> 00:27:42,520
Speaker 4: then two years later, which is just about the amount

624
00:27:42,560 --> 00:27:44,960
Speaker 4: of time that it took us, we started to see

625
00:27:44,960 --> 00:27:46,560
Speaker 4: a lot of dupes.

626
00:27:46,920 --> 00:27:48,440
Speaker 3: Dupes come in, and I think.

627
00:27:48,920 --> 00:27:53,600
Speaker 4: For us it's a compliment obviously with me doing something

628
00:27:53,680 --> 00:27:56,440
Speaker 4: right that people want to copy, and it's something that

629
00:27:56,480 --> 00:27:59,080
Speaker 4: we try not to focus on too much. And I

630
00:27:59,119 --> 00:28:00,919
Speaker 4: think there's this saying and I'm not going to get

631
00:28:00,960 --> 00:28:03,040
Speaker 4: it right, but it's along the lines of if you're

632
00:28:03,119 --> 00:28:05,280
Speaker 4: driving and you look, you're too busy looking left and

633
00:28:05,280 --> 00:28:08,160
Speaker 4: too busy looking right, you're kind of not moving forward.

634
00:28:08,200 --> 00:28:10,440
Speaker 4: And I think for us, it's just about focusing on,

635
00:28:11,000 --> 00:28:12,240
Speaker 4: you know, the connection that we've got.

636
00:28:12,160 --> 00:28:13,040
Speaker 3: With our community.

637
00:28:13,200 --> 00:28:15,840
Speaker 4: It's about us focusing on our brand purpose and that's

638
00:28:15,880 --> 00:28:19,320
Speaker 4: how we kind of set ourselves apart from not just competitors,

639
00:28:19,359 --> 00:28:23,280
Speaker 4: but Dupes and every other brand on the shelf. And

640
00:28:23,320 --> 00:28:26,520
Speaker 4: I think that purpose is really important for us. It's

641
00:28:26,520 --> 00:28:30,760
Speaker 4: around igniting joy, and it's around connecting with our consumers

642
00:28:30,800 --> 00:28:33,600
Speaker 4: in a joyful way. And everything from all our interactions,

643
00:28:33,640 --> 00:28:37,159
Speaker 4: whether it's online or in real life at events, it's

644
00:28:37,200 --> 00:28:40,200
Speaker 4: all ladders up to that purpose of igniting joy, and

645
00:28:40,240 --> 00:28:44,240
Speaker 4: that's all we can really focus on doing. You know,

646
00:28:44,280 --> 00:28:47,200
Speaker 4: we've had a few brands out there that have tried

647
00:28:47,200 --> 00:28:50,080
Speaker 4: to push that joy piece as well, which I'm not

648
00:28:50,480 --> 00:28:53,520
Speaker 4: that's personally. I know that it does feel a little

649
00:28:53,520 --> 00:28:57,240
Speaker 4: bit personal, but I think for us, it's just what

650
00:28:57,280 --> 00:28:59,960
Speaker 4: we bring is so different to what's in the mind

651
00:29:00,400 --> 00:29:02,480
Speaker 4: and the way we go about it and our marketing

652
00:29:02,520 --> 00:29:06,640
Speaker 4: and even just down to our customer service. So we've

653
00:29:06,680 --> 00:29:09,440
Speaker 4: just got to keep focusing on that and just you know,

654
00:29:09,640 --> 00:29:10,800
Speaker 4: I guess innovating and.

655
00:29:10,760 --> 00:29:13,480
Speaker 1: They're moving forward working on the next thing. I feel

656
00:29:13,600 --> 00:29:15,600
Speaker 1: as if, though, you're so right when someone is duping

657
00:29:15,640 --> 00:29:20,120
Speaker 1: your product as as frustrating as that must be to

658
00:29:20,160 --> 00:29:23,720
Speaker 1: be like, are you serious, it's also just like the

659
00:29:23,720 --> 00:29:26,360
Speaker 1: biggest compliment that you're doing something that someone else has

660
00:29:26,360 --> 00:29:28,200
Speaker 1: thought I want to do that, or why didn't I

661
00:29:28,240 --> 00:29:31,720
Speaker 1: think of that? And I would almost have the mindset of, well,

662
00:29:31,800 --> 00:29:33,959
Speaker 1: watch what I do next, and just like keep everyone

663
00:29:34,000 --> 00:29:36,760
Speaker 1: on their toes and think, well, I've got something else

664
00:29:36,800 --> 00:29:39,400
Speaker 1: coming out now, and just have them constantly chasing your tail.

665
00:29:39,560 --> 00:29:42,000
Speaker 3: It actually motivates you to move quicker. Yeah, it does.

666
00:29:42,120 --> 00:29:44,200
Speaker 4: And I think that's something that I've noticed as well

667
00:29:44,240 --> 00:29:46,560
Speaker 4: as since the jeps have started coming out.

668
00:29:46,600 --> 00:29:49,200
Speaker 3: It has just basically.

669
00:29:48,800 --> 00:29:52,480
Speaker 4: Put a rocketship of us to just developing, keep innovating.

670
00:29:52,520 --> 00:29:54,240
Speaker 4: And I think that's what we brought to the category,

671
00:29:54,400 --> 00:29:57,520
Speaker 4: is innovation. So with any innovation, they're always going to

672
00:29:57,560 --> 00:29:59,080
Speaker 4: be copycats. We knew it was going to come.

673
00:29:59,160 --> 00:30:02,200
Speaker 3: That's why we trademarked and shape marked, so all of

674
00:30:02,240 --> 00:30:05,239
Speaker 3: our products of shape mark, so no one in our

675
00:30:05,280 --> 00:30:06,840
Speaker 3: class can actually do the whip cream.

676
00:30:07,440 --> 00:30:08,120
Speaker 2: That's amazing.

677
00:30:08,320 --> 00:30:11,160
Speaker 4: Yeah, and then we've got our body Body moisturizer tubs

678
00:30:11,160 --> 00:30:12,720
Speaker 4: as well that look like a dollop of ice cream,

679
00:30:12,760 --> 00:30:15,600
Speaker 4: and all of that requires custom tooling, so you know,

680
00:30:15,640 --> 00:30:18,040
Speaker 4: we knew it was coming, and that's why we shape

681
00:30:18,080 --> 00:30:21,000
Speaker 4: marked and protected ourselves from a legal point of view.

682
00:30:22,840 --> 00:30:25,920
Speaker 4: But it really does just push you to move a

683
00:30:25,960 --> 00:30:29,480
Speaker 4: lot quicker, bring a lot more innovation and new products

684
00:30:29,520 --> 00:30:34,640
Speaker 4: to different raine categories and areas. And I think for us,

685
00:30:34,680 --> 00:30:37,479
Speaker 4: it's just basically motivated us to move a lot quicker.

686
00:30:37,600 --> 00:30:39,440
Speaker 2: So absolutely be the trends setter.

687
00:30:39,480 --> 00:30:41,480
Speaker 1: I always say to our social media team, like, yeah,

688
00:30:41,480 --> 00:30:43,440
Speaker 1: we want to do all the trends that everyone's doing,

689
00:30:43,520 --> 00:30:45,080
Speaker 1: and we want to be part of the fun on

690
00:30:45,120 --> 00:30:47,400
Speaker 1: social media, but also let's set the trends, Like let's

691
00:30:47,440 --> 00:30:50,280
Speaker 1: make the trends. And I think you're doing the same

692
00:30:50,320 --> 00:30:52,360
Speaker 1: with your products. I'm just on your website now. The

693
00:30:52,360 --> 00:30:55,240
Speaker 1: body bit moisturize of is so cute, Like the shape

694
00:30:55,440 --> 00:30:56,320
Speaker 1: is so cute.

695
00:30:56,360 --> 00:30:59,280
Speaker 4: It's a dollar of it was it's a so the

696
00:30:59,320 --> 00:31:01,760
Speaker 4: formula is in spied by ice cream, so it's kind

697
00:31:01,760 --> 00:31:04,480
Speaker 4: of fresh to touch. When you moisturize it into the skin,

698
00:31:04,480 --> 00:31:08,120
Speaker 4: it's very warm and melty, and when you sort of

699
00:31:08,160 --> 00:31:10,120
Speaker 4: open it up, it does look like you've just cracked

700
00:31:10,160 --> 00:31:11,280
Speaker 4: open a tub of vanilla.

701
00:31:11,320 --> 00:31:12,960
Speaker 3: Ice Cream's got that shine to it.

702
00:31:12,960 --> 00:31:15,120
Speaker 4: It's so fun, so We wanted to make the tub

703
00:31:15,200 --> 00:31:17,239
Speaker 4: look like a little dollup, and we wanted something that

704
00:31:17,600 --> 00:31:20,600
Speaker 4: you'd actually be proud to have on your bedside table,

705
00:31:20,680 --> 00:31:23,320
Speaker 4: because for me is when I'm moisturizing my body, I'm

706
00:31:23,320 --> 00:31:25,840
Speaker 4: actually not doing it in the bathroom, so I do

707
00:31:25,920 --> 00:31:28,400
Speaker 4: it on my bed or in the bedroom. So I

708
00:31:28,400 --> 00:31:32,680
Speaker 4: wanted something that you'd actually proudly put on your bedside table.

709
00:31:33,880 --> 00:31:36,240
Speaker 3: So yeah, we love our little body whips.

710
00:31:36,240 --> 00:31:38,360
Speaker 2: It's very cute. How new is that product?

711
00:31:38,720 --> 00:31:41,840
Speaker 3: Oh, it's been out for at least a year and

712
00:31:41,880 --> 00:31:42,200
Speaker 3: a half.

713
00:31:42,280 --> 00:31:43,960
Speaker 2: And is that one in supermarkets as well?

714
00:31:44,120 --> 00:31:47,080
Speaker 4: That's in Woolworst and Price Line and then it's also

715
00:31:47,120 --> 00:31:48,200
Speaker 4: at Boots in the UK.

716
00:31:48,240 --> 00:31:51,640
Speaker 3: It's yes, it's awesome. Gone, she's gone global.

717
00:31:51,400 --> 00:31:52,960
Speaker 2: She's gone viral, gone global.

718
00:31:54,040 --> 00:31:57,160
Speaker 1: What would you say is something that people may often

719
00:31:57,200 --> 00:32:01,080
Speaker 1: get wrong about Sunday or even about you as the founder.

720
00:32:02,120 --> 00:32:06,520
Speaker 3: I think people often think associate Sunday with just being

721
00:32:06,680 --> 00:32:10,440
Speaker 3: a shower foam brand, But we were a body care

722
00:32:10,480 --> 00:32:13,360
Speaker 3: brand and we've got many rangers from you know, obviously

723
00:32:13,360 --> 00:32:16,720
Speaker 3: our shower foams, but we're in skincare and the moisturizers

724
00:32:16,760 --> 00:32:21,719
Speaker 3: and suncare as well as for me, I think people

725
00:32:22,600 --> 00:32:24,000
Speaker 3: might think I might.

726
00:32:24,400 --> 00:32:28,360
Speaker 4: Have my life together and you know, everything is kind

727
00:32:28,360 --> 00:32:33,080
Speaker 4: of smooth sailing, But truth is, I'm pretty chaotic to

728
00:32:33,120 --> 00:32:35,600
Speaker 4: be honest, Like I woke up this morning and spilt

729
00:32:35,640 --> 00:32:38,560
Speaker 4: my green juice all over the hotel bed that I'm

730
00:32:38,600 --> 00:32:40,920
Speaker 4: staying in and had to leave a note on the

731
00:32:40,920 --> 00:32:44,640
Speaker 4: back of my Uber receipt saying sorry, I spilt my

732
00:32:44,680 --> 00:32:47,520
Speaker 4: green juice. And the reason I got my Uber I

733
00:32:47,560 --> 00:32:49,800
Speaker 4: had an Uber receipt is because I've broken out had

734
00:32:49,800 --> 00:32:53,240
Speaker 4: to get super glue like ubered to the hotel.

735
00:32:53,800 --> 00:32:56,640
Speaker 3: So that's just like a snippet of my life. Like

736
00:32:56,720 --> 00:32:59,920
Speaker 3: it's like there's a lot of like Hamster on the

737
00:33:00,040 --> 00:33:04,479
Speaker 3: wheel that's going on in the background of this, like yeah, this,

738
00:33:04,600 --> 00:33:10,040
Speaker 3: I guess this founder live and yeah, having obviously.

739
00:33:09,760 --> 00:33:13,520
Speaker 4: I've got ADHD to the eyeballs. So that's like just

740
00:33:13,560 --> 00:33:16,040
Speaker 4: brings so much chaos to my life. But I think

741
00:33:16,040 --> 00:33:18,840
Speaker 4: that's probably what people might not see that side.

742
00:33:18,960 --> 00:33:21,400
Speaker 1: It's very easy, especially if you're like watching someone on

743
00:33:21,440 --> 00:33:25,360
Speaker 1: social media and everything is kind of perfectly curated and polish.

744
00:33:25,440 --> 00:33:28,520
Speaker 1: It's easy to think that you've got your life put together.

745
00:33:28,840 --> 00:33:31,360
Speaker 1: But I would say even like for most founders, it

746
00:33:31,440 --> 00:33:34,160
Speaker 1: can seem that way on socials, but most of us

747
00:33:34,200 --> 00:33:37,120
Speaker 1: are just like doing whatever the day throws at us,

748
00:33:37,160 --> 00:33:40,520
Speaker 1: whatever that may be, and just working through like organized chaos.

749
00:33:40,600 --> 00:33:41,560
Speaker 2: Because I'm very much the.

750
00:33:41,520 --> 00:33:44,160
Speaker 1: Same, but I think I come across as a bit chaotic,

751
00:33:44,240 --> 00:33:45,200
Speaker 1: so maybe it's different.

752
00:33:46,080 --> 00:33:46,640
Speaker 3: I love it.

753
00:33:47,120 --> 00:33:49,360
Speaker 4: I mean, I like it's so interesting because that's the

754
00:33:49,440 --> 00:33:51,840
Speaker 4: last thing I want to do is put forward this

755
00:33:51,960 --> 00:33:56,480
Speaker 4: like polished kind of persona online. But truth is, those

756
00:33:56,520 --> 00:33:58,959
Speaker 4: moments like the green juice or the broken nail or

757
00:33:59,280 --> 00:34:02,040
Speaker 4: it's just so normal to me that I don't think

758
00:34:02,080 --> 00:34:03,640
Speaker 4: to go, oh, I should take a photo of that

759
00:34:03,720 --> 00:34:04,800
Speaker 4: and post it because I'm.

760
00:34:04,680 --> 00:34:07,480
Speaker 3: Like, this is just my life. Like I'm like onto

761
00:34:07,520 --> 00:34:08,080
Speaker 3: the next thing.

762
00:34:08,280 --> 00:34:11,600
Speaker 4: So yeah, I think it's hard to find a balance

763
00:34:11,640 --> 00:34:15,360
Speaker 4: of also just your whole personal profile when you're a

764
00:34:15,400 --> 00:34:17,520
Speaker 4: founder and I think you've done it so well, so

765
00:34:17,520 --> 00:34:18,920
Speaker 4: you've got to give me some tips after this.

766
00:34:19,080 --> 00:34:20,640
Speaker 3: But it's really challenging.

767
00:34:20,760 --> 00:34:23,400
Speaker 1: Yeah, it is, and especially if you've started business like

768
00:34:23,440 --> 00:34:26,600
Speaker 1: without the personal branding. Obviously, I have done my whole

769
00:34:26,640 --> 00:34:30,120
Speaker 1: journey backwards because I started with the personal brand and

770
00:34:30,160 --> 00:34:32,879
Speaker 1: sharing the videos of my life online, then started the brand.

771
00:34:32,880 --> 00:34:35,920
Speaker 1: Whereas like, were you doing any sort of personal branding

772
00:34:35,920 --> 00:34:39,040
Speaker 1: stuff before Sunday or you started with the business idea,

773
00:34:39,440 --> 00:34:41,839
Speaker 1: and then people, I'm sure always talking to you about

774
00:34:41,880 --> 00:34:45,279
Speaker 1: personal branding, personal branding, personal branding. But then it's like,

775
00:34:45,400 --> 00:34:48,560
Speaker 1: how do you organically create your personal brand when you've

776
00:34:48,560 --> 00:34:50,960
Speaker 1: already got the business there and like the mindset of

777
00:34:51,320 --> 00:34:52,520
Speaker 1: the business, it's.

778
00:34:52,320 --> 00:34:54,319
Speaker 4: So true, and I think like for the first year

779
00:34:54,320 --> 00:34:57,359
Speaker 4: of launching Sunday, I genuinely thought because I'd come from

780
00:34:57,360 --> 00:35:00,799
Speaker 4: a marketing background where I represented client and so you're

781
00:35:00,920 --> 00:35:04,640
Speaker 4: very much back of house and products. Yeah, yeah, it's

782
00:35:04,640 --> 00:35:06,480
Speaker 4: all about the brand, It's all about the product, and

783
00:35:06,520 --> 00:35:08,560
Speaker 4: so I kind of launched Sunday thinking I'm just going

784
00:35:08,600 --> 00:35:11,440
Speaker 4: to build a really strong brand, really strong products, and

785
00:35:11,480 --> 00:35:13,840
Speaker 4: I'm not going to need to come forward as the

786
00:35:13,880 --> 00:35:17,160
Speaker 4: founder at all. And so for the first year I

787
00:35:17,200 --> 00:35:20,400
Speaker 4: didn't put it. I posted nothing about Sunday and my

788
00:35:20,440 --> 00:35:25,000
Speaker 4: personal page. I didn't do interviews, and I remember the

789
00:35:25,640 --> 00:35:27,200
Speaker 4: we had a PR company at the time, and they

790
00:35:27,200 --> 00:35:29,840
Speaker 4: were like, Lizzie, we are running out of things.

791
00:35:29,600 --> 00:35:32,680
Speaker 3: To talk about. We really need to we need to

792
00:35:32,680 --> 00:35:35,440
Speaker 3: bring forward the founder piece. And I was really nervous,

793
00:35:35,719 --> 00:35:36,920
Speaker 3: really nervous, like.

794
00:35:37,239 --> 00:35:40,279
Speaker 1: Being the face of a brand isn't for everyone. And

795
00:35:40,320 --> 00:35:42,240
Speaker 1: I think a lot of owners do feel the pressure

796
00:35:42,280 --> 00:35:45,000
Speaker 1: now to be on camera and be talking on the

797
00:35:45,040 --> 00:35:47,360
Speaker 1: stories all the time, when it's like not for everyone

798
00:35:47,480 --> 00:35:50,120
Speaker 1: to be talking, you know, in interviews or on the camera.

799
00:35:50,360 --> 00:35:52,239
Speaker 4: It certainly wasn't for me, Like I was very much

800
00:35:52,280 --> 00:35:55,040
Speaker 4: conditioned to being back of house and I'll put together

801
00:35:55,120 --> 00:35:57,520
Speaker 4: presentations for you, client, and you can go through and

802
00:35:58,840 --> 00:36:02,200
Speaker 4: present it. And I think I was very conditioned to

803
00:36:02,719 --> 00:36:04,600
Speaker 4: work like that, and I was very naive and that

804
00:36:04,640 --> 00:36:07,560
Speaker 4: if I just build a really strong brand, strong strong product,

805
00:36:08,200 --> 00:36:11,000
Speaker 4: it's gonna that's gonna be enough. But I think now

806
00:36:11,160 --> 00:36:14,080
Speaker 4: consumers want to connect on a personal level to brands,

807
00:36:14,120 --> 00:36:16,840
Speaker 4: and to do that you need a human.

808
00:36:17,000 --> 00:36:20,080
Speaker 1: Yeah, And I think it's really powerful to have that

809
00:36:20,160 --> 00:36:25,160
Speaker 1: personal brand within your business because obviously every single market

810
00:36:25,200 --> 00:36:27,640
Speaker 1: out there, there's so much for people to choose from now,

811
00:36:27,719 --> 00:36:30,880
Speaker 1: especially when it comes to beauty and clothing and everything

812
00:36:30,920 --> 00:36:35,520
Speaker 1: in between. So owners, you know, focusing and having that

813
00:36:35,600 --> 00:36:38,279
Speaker 1: personal brand element of the business, whether it's through their

814
00:36:38,320 --> 00:36:42,600
Speaker 1: own personal socials or the brand socials, it just gives

815
00:36:42,680 --> 00:36:46,200
Speaker 1: like the consumer another element of connection to the brand

816
00:36:46,239 --> 00:36:49,000
Speaker 1: beyond like the amazing product like it's one thing to

817
00:36:49,040 --> 00:36:52,040
Speaker 1: have an amazing product, but I think consumers need like

818
00:36:52,120 --> 00:36:54,520
Speaker 1: ten more reasons to want to buy these days, just

819
00:36:54,560 --> 00:36:56,319
Speaker 1: because there's so many options out there.

820
00:36:56,560 --> 00:37:01,200
Speaker 4: Definitely, So I think, yeah, I think founders often reflect

821
00:37:01,239 --> 00:37:03,239
Speaker 4: the brand values to them. And they created the brand,

822
00:37:03,239 --> 00:37:05,120
Speaker 4: they created the product, They know exactly what kind of

823
00:37:05,840 --> 00:37:09,040
Speaker 4: values that they that they are sort of adhering to

824
00:37:09,160 --> 00:37:12,040
Speaker 4: when they're doing their marketing and their branding, and I

825
00:37:12,040 --> 00:37:16,440
Speaker 4: think it's just a way for the consumer to really

826
00:37:16,480 --> 00:37:18,600
Speaker 4: see that on a personal deeper level as well.

827
00:37:19,000 --> 00:37:20,800
Speaker 3: So I think it's absolutely crucial.

828
00:37:20,800 --> 00:37:23,160
Speaker 4: And I was totally naive thinking I could just hide

829
00:37:23,200 --> 00:37:27,239
Speaker 4: behind a desk and have nothing to do there and

830
00:37:27,280 --> 00:37:27,839
Speaker 4: I'm over here.

831
00:37:27,920 --> 00:37:30,600
Speaker 1: I often wonder, you know, and it's kind of sad,

832
00:37:30,680 --> 00:37:34,040
Speaker 1: but it's like great at the same time that businesses

833
00:37:34,080 --> 00:37:36,920
Speaker 1: are so personal branding now, like, and I've often wondered,

834
00:37:36,960 --> 00:37:39,560
Speaker 1: you know, if I had to start again, knowing all

835
00:37:39,600 --> 00:37:42,480
Speaker 1: the stuff that I know about business, could I successfully

836
00:37:42,480 --> 00:37:44,160
Speaker 1: do it without the personal brand site?

837
00:37:44,160 --> 00:37:45,600
Speaker 2: And how would you pull that off?

838
00:37:45,880 --> 00:37:47,919
Speaker 1: And to think that, you know, back in the day,

839
00:37:48,000 --> 00:37:50,719
Speaker 1: businesses didn't have personal brands. It was all about the

840
00:37:50,719 --> 00:37:53,640
Speaker 1: product or the service, and it's just fully changed now,

841
00:37:53,680 --> 00:37:56,960
Speaker 1: and I think a lot of owners and startup founders

842
00:37:57,000 --> 00:37:59,200
Speaker 1: are feeling the pressure of holy shit, I think I

843
00:37:59,239 --> 00:38:01,640
Speaker 1: need to be on the camera otherwise how am I

844
00:38:01,640 --> 00:38:03,120
Speaker 1: going to stand out or get ahead.

845
00:38:03,440 --> 00:38:07,239
Speaker 3: You're basically running two businesses. You're running the business and then.

846
00:38:07,160 --> 00:38:08,160
Speaker 2: Your personal brand.

847
00:38:08,280 --> 00:38:10,600
Speaker 1: And that's me to a t Like I'm going to

848
00:38:10,600 --> 00:38:12,799
Speaker 1: work every day and then I'm on my stories at night,

849
00:38:13,280 --> 00:38:15,799
Speaker 1: like talking to the qunity and telling everyone what I've

850
00:38:15,840 --> 00:38:18,240
Speaker 1: been up to. It really is like juggling two balls.

851
00:38:18,320 --> 00:38:20,759
Speaker 3: Yeah, you wear many hats. It's exhausting.

852
00:38:20,920 --> 00:38:23,440
Speaker 4: Then, as you said earlier, it's it's you know, if

853
00:38:23,440 --> 00:38:26,400
Speaker 4: everyone could do it, it wouldn't you know, it wouldn't

854
00:38:26,400 --> 00:38:27,959
Speaker 4: be so it wouldn't be as hard.

855
00:38:28,000 --> 00:38:30,160
Speaker 3: But I think it is really important.

856
00:38:30,160 --> 00:38:32,680
Speaker 4: And I think what people don't see is that founders

857
00:38:32,719 --> 00:38:35,120
Speaker 4: do wear many hats. You know, one day you're doing

858
00:38:35,160 --> 00:38:38,560
Speaker 4: your personal branding and the next day you're running your business.

859
00:38:38,600 --> 00:38:40,400
Speaker 1: And when you're in a HR meeting and you're like,

860
00:38:40,440 --> 00:38:42,120
Speaker 1: oh my god, and then you jump back out and

861
00:38:42,120 --> 00:38:44,360
Speaker 1: you make a funny video and you just get flung around.

862
00:38:44,440 --> 00:38:46,239
Speaker 2: That's me. I'm in the HR office and then I'm

863
00:38:46,280 --> 00:38:48,720
Speaker 2: in the warehouse done video. I'm like, I'm back and forth,

864
00:38:48,800 --> 00:38:49,839
Speaker 2: but that's what we have to do.

865
00:38:50,280 --> 00:38:52,879
Speaker 3: I call it like it's just a series of side quests. Yeah,

866
00:38:52,920 --> 00:38:54,920
Speaker 3: I think you're setting out one day. You wake up

867
00:38:54,960 --> 00:38:57,799
Speaker 3: and you're like, today is my operations day. I'm going

868
00:38:57,840 --> 00:39:00,480
Speaker 3: to do all these things to clean up processes, and

869
00:39:00,520 --> 00:39:02,160
Speaker 3: then suddenly it's sidecare, sidequare.

870
00:39:02,160 --> 00:39:05,600
Speaker 1: So it's doing whatever the day throws at me.

871
00:39:05,680 --> 00:39:08,120
Speaker 3: Being a pinball, it's like you're the pinball and you're

872
00:39:08,120 --> 00:39:08,720
Speaker 3: on a machine.

873
00:39:08,800 --> 00:39:11,719
Speaker 1: Yeah. Machine, that's quite literally what it's like to A

874
00:39:16,560 --> 00:39:19,319
Speaker 1: final question for you, a bit of a big one,

875
00:39:19,480 --> 00:39:23,759
Speaker 1: but if Sunday could collaborate with anyone, a brand, a celebrity,

876
00:39:23,840 --> 00:39:26,720
Speaker 1: a creator, who's at the top of your dream list,

877
00:39:27,120 --> 00:39:28,520
Speaker 1: if you have anyone, Because I know that's a hard

878
00:39:28,560 --> 00:39:29,160
Speaker 1: question to answer.

879
00:39:29,600 --> 00:39:33,640
Speaker 4: It's a good question though, I think. I mean, I'm

880
00:39:33,640 --> 00:39:37,840
Speaker 4: a massive fan of road Hailey brey Beaver's skincare brand,

881
00:39:39,040 --> 00:39:42,800
Speaker 4: so I would have to say selfishly Rode. But I also,

882
00:39:42,960 --> 00:39:45,400
Speaker 4: if I was to put my business hat on, I

883
00:39:45,440 --> 00:39:48,160
Speaker 4: love that brand because they've actually done the food marketing

884
00:39:48,640 --> 00:39:51,920
Speaker 4: so incredibly well, and they do their overall marketing really well,

885
00:39:51,960 --> 00:39:55,080
Speaker 4: and I think the way that they seamlessly integrate Haley

886
00:39:55,480 --> 00:39:58,200
Speaker 4: Haley's personal profile and the brand.

887
00:39:58,000 --> 00:39:59,439
Speaker 3: Is really good.

888
00:39:59,480 --> 00:40:02,239
Speaker 4: So you offer and see her creating, you know, like

889
00:40:02,600 --> 00:40:05,640
Speaker 4: the what was it the strawberry what was the strawberries

890
00:40:05,960 --> 00:40:07,359
Speaker 4: strawberry skin or was it?

891
00:40:07,840 --> 00:40:10,000
Speaker 2: Yeah, like the trend like with the blush.

892
00:40:10,120 --> 00:40:13,240
Speaker 4: Yeah, And so she was doing that on her personal

893
00:40:13,280 --> 00:40:15,840
Speaker 4: page and we didn't know and then suddenly the relevant

894
00:40:15,840 --> 00:40:17,239
Speaker 4: product drops from road and.

895
00:40:17,160 --> 00:40:18,000
Speaker 2: It's just clear.

896
00:40:18,360 --> 00:40:21,200
Speaker 4: It's very clever, it's seamless, it's effortless, and I think

897
00:40:21,239 --> 00:40:23,320
Speaker 4: the way that they do their marketing is really impressive.

898
00:40:23,360 --> 00:40:25,799
Speaker 4: And I think that there are a lot of synergies

899
00:40:25,840 --> 00:40:27,840
Speaker 4: between their brand and our brand from that sort of

900
00:40:28,120 --> 00:40:29,600
Speaker 4: dessert food inspired peace.

901
00:40:29,640 --> 00:40:31,440
Speaker 3: So I'd love to collaborate.

902
00:40:31,600 --> 00:40:33,560
Speaker 1: One person that I can see that would be This

903
00:40:33,680 --> 00:40:38,400
Speaker 1: is just my creative idea, is a collaboration between yourself

904
00:40:38,440 --> 00:40:41,880
Speaker 1: and Sabrina Carpenter because she like she had like the

905
00:40:41,960 --> 00:40:44,799
Speaker 1: Short and Sweet tour, didn't She like everything about her

906
00:40:44,880 --> 00:40:47,360
Speaker 1: is being sweet, and she has like all the espresso

907
00:40:47,520 --> 00:40:50,160
Speaker 1: songs and like they're all about kind of being really sweet.

908
00:40:50,400 --> 00:40:51,360
Speaker 2: So that's my pitch.

909
00:40:51,360 --> 00:40:53,719
Speaker 1: I'll put it out too the universe somehow you're gonna

910
00:40:53,719 --> 00:40:56,080
Speaker 1: get connected with Sabrina Carpenter and there's going to be

911
00:40:56,360 --> 00:40:58,759
Speaker 1: like a collaboration that you do with her because I.

912
00:40:58,680 --> 00:41:00,960
Speaker 2: Think she did she do something with road I think

913
00:41:01,000 --> 00:41:03,200
Speaker 2: she did or I could no skims, so I don't know.

914
00:41:03,760 --> 00:41:07,520
Speaker 1: Anyway, I can see that working because she just looks

915
00:41:07,600 --> 00:41:09,520
Speaker 1: like she has the whole sweet vibe going on.

916
00:41:09,800 --> 00:41:10,520
Speaker 2: So I feel like that.

917
00:41:10,520 --> 00:41:12,719
Speaker 3: Could work beause we love it. Thank you. Let's let's

918
00:41:12,760 --> 00:41:13,920
Speaker 3: put that on the vision board.

919
00:41:14,120 --> 00:41:14,279
Speaker 1: Yeah.

920
00:41:14,360 --> 00:41:16,640
Speaker 2: I'm sure you'll get an email tomorrow from her person.

921
00:41:16,760 --> 00:41:19,200
Speaker 2: Have to be like, hey, just from her, yeah, oh yeah,

922
00:41:19,239 --> 00:41:21,440
Speaker 2: she'll just d for it. Yeah.

923
00:41:22,160 --> 00:41:25,640
Speaker 1: Yeah, Well, this has been so great to chat with you, Lizzie.

924
00:41:25,680 --> 00:41:28,920
Speaker 1: We always wrap up every big business episode with a

925
00:41:28,920 --> 00:41:31,080
Speaker 1: little tip of the week. It can be a personal

926
00:41:31,120 --> 00:41:33,680
Speaker 1: life hack, something that you've just discovered that you love,

927
00:41:33,760 --> 00:41:36,200
Speaker 1: or it can be business related off the top of

928
00:41:36,280 --> 00:41:38,719
Speaker 1: your head. Do you have any tip of the week

929
00:41:38,760 --> 00:41:39,200
Speaker 1: for us?

930
00:41:39,440 --> 00:41:42,560
Speaker 4: Okay, Actually, this one's one that I recently discovered. It's

931
00:41:42,600 --> 00:41:46,320
Speaker 4: a website called import YETI okay, yeah, And so basically

932
00:41:46,320 --> 00:41:49,040
Speaker 4: what it does is it looks at the shipments coming

933
00:41:49,040 --> 00:41:51,160
Speaker 4: in and out of the US, and so you can

934
00:41:51,400 --> 00:41:54,960
Speaker 4: type by supply or brand, and you can see all

935
00:41:55,000 --> 00:41:58,120
Speaker 4: the shipments what, but you can also see their manufacturers,

936
00:41:58,600 --> 00:42:00,560
Speaker 4: what and what freight forward is they're.

937
00:42:00,400 --> 00:42:02,000
Speaker 3: Using, So you can see suppliers.

938
00:42:02,200 --> 00:42:03,560
Speaker 2: I'm written that down, can I see?

939
00:42:03,560 --> 00:42:04,160
Speaker 3: It's really good.

940
00:42:04,160 --> 00:42:06,279
Speaker 4: So if you're trying to find a manufacturer, for I

941
00:42:06,320 --> 00:42:08,840
Speaker 4: had a friend she's trying to find a manufacturer, So

942
00:42:09,280 --> 00:42:12,520
Speaker 4: we looked up a competitive brand and we're having a

943
00:42:12,560 --> 00:42:14,759
Speaker 4: look at Okay, what are the manufacturers and supplies they

944
00:42:15,080 --> 00:42:17,040
Speaker 4: use and are importing into the States?

945
00:42:17,040 --> 00:42:20,240
Speaker 2: Wow, there you go. Everyone illegal.

946
00:42:20,320 --> 00:42:22,879
Speaker 1: But for it, I think it gives the same sort

947
00:42:22,880 --> 00:42:26,520
Speaker 1: of energy as looking up the Meta ads Library. So

948
00:42:26,880 --> 00:42:28,759
Speaker 1: I'll put this as my tip of the week, not

949
00:42:28,800 --> 00:42:30,200
Speaker 1: that I am meant to be doing one because you

950
00:42:30,239 --> 00:42:33,880
Speaker 1: did one, but for any business owners out there that

951
00:42:34,640 --> 00:42:38,279
Speaker 1: if you're looking for inspiration for ad creatives, you can

952
00:42:38,320 --> 00:42:40,640
Speaker 1: literally go to the Meta ad Library and you can

953
00:42:40,640 --> 00:42:44,439
Speaker 1: type in Road and then there you will see every

954
00:42:44,480 --> 00:42:48,040
Speaker 1: single ad that Road has running on Facebook and Instagram.

955
00:42:48,200 --> 00:42:51,279
Speaker 1: You'll see all the creatives, all the copy, all the captions,

956
00:42:51,640 --> 00:42:53,440
Speaker 1: and you can look that up for any brand that

957
00:42:53,560 --> 00:42:56,040
Speaker 1: is advertising and you can use it as inspiration for

958
00:42:56,280 --> 00:42:59,160
Speaker 1: what they're writing in their captions in their copy, what

959
00:42:59,280 --> 00:43:03,239
Speaker 1: kind of artworks they're using. I absolutely love that, and

960
00:43:03,239 --> 00:43:04,839
Speaker 1: it feels illegal as well, because it feels like I'm

961
00:43:04,840 --> 00:43:07,600
Speaker 1: snooping on every single ad that every single brand is running.

962
00:43:07,840 --> 00:43:08,040
Speaker 3: Great.

963
00:43:08,200 --> 00:43:10,600
Speaker 2: It's a great hack, especially if, yeah.

964
00:43:10,400 --> 00:43:12,440
Speaker 1: You want to look at what people in your industry

965
00:43:12,560 --> 00:43:15,719
Speaker 1: are doing, and you can also see on their how

966
00:43:15,760 --> 00:43:17,640
Speaker 1: long the ad has been running for, so it would

967
00:43:17,640 --> 00:43:20,120
Speaker 1: be like published on March twenty second, and if it's

968
00:43:20,200 --> 00:43:23,160
Speaker 1: been up since March and it's May now, you'll know

969
00:43:23,200 --> 00:43:24,440
Speaker 1: that that's a successful ad.

970
00:43:25,120 --> 00:43:26,680
Speaker 2: So you can kind of use it as inspo. So

971
00:43:26,680 --> 00:43:27,839
Speaker 2: there's my little tip of the week too.

972
00:43:27,840 --> 00:43:28,720
Speaker 3: It's a great tip.

973
00:43:29,080 --> 00:43:31,400
Speaker 4: I have used that a lot, and what I found

974
00:43:31,480 --> 00:43:34,759
Speaker 4: was really good is especially on I didn't know a

975
00:43:34,760 --> 00:43:37,560
Speaker 4: lot about e comm when we launched Sunday, Like I

976
00:43:37,600 --> 00:43:39,600
Speaker 4: had a lot of digital experience, but not e comm,

977
00:43:40,160 --> 00:43:43,640
Speaker 4: and so I found that particularly useful when I was like,

978
00:43:43,920 --> 00:43:47,480
Speaker 4: how do you talk about like Black Friday or Cyber

979
00:43:47,560 --> 00:43:50,080
Speaker 4: Monday and thirty percent off and how do you do

980
00:43:50,120 --> 00:43:52,280
Speaker 4: it in a way that's not like salesy?

981
00:43:52,840 --> 00:43:54,080
Speaker 3: And so what I do is I look at the.

982
00:43:54,080 --> 00:43:56,600
Speaker 4: Ads library and see how other brands were talking about

983
00:43:56,840 --> 00:44:00,000
Speaker 4: discounting and promos to help.

984
00:43:59,840 --> 00:44:01,239
Speaker 2: Me love well.

985
00:44:01,320 --> 00:44:03,759
Speaker 1: Thank you so much for coming on today. I could

986
00:44:03,800 --> 00:44:06,440
Speaker 1: sit here and chat for hours. But to wrap it up,

987
00:44:06,480 --> 00:44:09,439
Speaker 1: where can everyone find you and Sunday Body.

988
00:44:09,800 --> 00:44:13,320
Speaker 4: Well, you can find us in Australia at Cole's, Woolworth,

989
00:44:13,600 --> 00:44:16,040
Speaker 4: Priceline and BIGW so everywhere.

990
00:44:16,080 --> 00:44:17,440
Speaker 2: Basically there's a.

991
00:44:17,360 --> 00:44:21,000
Speaker 3: Lot of places, and then we're also in yes, six

992
00:44:21,840 --> 00:44:24,560
Speaker 3: six other countries as well. That's crazy.

993
00:44:24,800 --> 00:44:28,480
Speaker 4: So yeah, we've definitely mainly retail, but we also have

994
00:44:28,560 --> 00:44:30,880
Speaker 4: our online so just Sundaybody dot com.

995
00:44:30,920 --> 00:44:34,080
Speaker 1: Well done, Thank you, thank you so much for having

996
00:44:34,120 --> 00:44:35,480
Speaker 1: me anytime.