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Speaker 1: This is what the Flux.

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Speaker 2: I'm Brett and I'm justin s Moundating eighteenth of November.

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Speaker 1: Juzzy Boy, the mortgage wars could be back in twenty

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Speaker 1: twenty five. Get this one. All four of the big

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Speaker 1: four banks believe that the RBA will first cut the

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Speaker 1: interest rates in fair but twenty twenty five. So late

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Speaker 1: last week, NAB became the first of the big four

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Speaker 1: banks to cut their interest rate on variable homelans. Your

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Speaker 1: Move A and Z Combank and Old Westy.

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Speaker 2: Thinking of home loans, f man. Getting into the property

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Speaker 2: market can feel as complicated as algebraicic questions at school.

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Speaker 2: So this month in the Academy, we partner with Heliach

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Speaker 2: to cover the ins and outs of buying a property,

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Speaker 2: including tips for the rest of twenty twenty four and beyond.

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Speaker 2: To make sure to download the Flux out and check

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Speaker 2: out the Academy this month to level up on your

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Speaker 2: property experience.

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Speaker 1: Three life hack worthy stories Today Juzzy Boy, Let's do

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Speaker 1: it for our first life three point sixty. The ASX

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Speaker 1: listed tracking technology company plans to continue its subscription momentum

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Speaker 1: by expanding its offering to include pets and elderly relatives.

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Speaker 2: Really puts a new meeting to every man and their dog.

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Speaker 2: Doesn't it be made me well?

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Speaker 1: Josey Boy. Life three sixty is the location based family

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Speaker 1: safety app that started in San Francisco.

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Speaker 2: The idea is that parents can track their kids anytime, anywhere.

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Speaker 1: The digital leish but only slightly less embarrassing now bit Man.

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Speaker 2: Live three sixty listed on the ASX in twenty nineteen

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Speaker 2: because it was more compelling than listing in the US, but.

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Speaker 1: Then also listed on the Nasdaq this year to get

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Speaker 1: access to more capital.

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Speaker 2: Lily not content with just one sock exchange.

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Speaker 1: Now and Josie Boy. It seems to be working because

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Speaker 1: Life three sixty announced its most recent quarter experience a

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Speaker 1: thirty percent increase in subscription revenue.

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Speaker 2: Check on top of that another twenty one meal in

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Speaker 2: revenue from ads on their free product.

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Speaker 1: And if that wasn't enough, Live three sixty announced plans

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Speaker 1: four pet tracking in twenty twenty five, and also Live

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Speaker 1: three sixty will track elderly relatives in twenty twenty six

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Speaker 1: and the Man.

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Speaker 2: The CEO's view is that location awareness will soon be

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Speaker 2: expanded to all parts of daily life for.

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Speaker 1: All people not creepy at all.

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Speaker 2: So what is the key learning here?

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Speaker 1: Sometimes you don't need to reinvent the wheel, just remarket

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Speaker 1: the same product to different hearts.

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Speaker 2: You see be Man parents with children, or pet owners

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Speaker 2: or cares of elderly relatives. They're all looking for security

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Speaker 2: and peace of mind solutions, but each has its unique

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Speaker 2: concerns and emotional triggers. So Life Though sixty can leverage

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Speaker 2: the same underlying product and tech, which is location tracking technology.

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Speaker 1: But it's customizing its messaging, some features and benefits to

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Speaker 1: appeal to these distinct groups.

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Speaker 2: And be Man isn't a new strategy. Other companies like

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Speaker 2: Nike have been doing it for decades. Yeah, Nike started

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Speaker 2: in nineteen sixty four. They focus on building the ultimate

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Speaker 2: running shoe for athletes. In the late nineteen eighties, they

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Speaker 2: launched to Just Do a campaign to appeal to every

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Speaker 2: day fitness enthusiasts.

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Speaker 1: And by the early two thousands, Nike expanded to appeal

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Speaker 1: to fashion forward consumers who may not even be fitness people.

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Speaker 2: Now be Man largely the product has remain the same,

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Speaker 2: but the way it's been marketed has been tailored to

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Speaker 2: meet the unique needs of different market segments, and.

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Speaker 1: This has helped Nike grow to its revenue of over

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Speaker 1: fifty billion US dollars a year.

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Speaker 2: For our second story, set Hire the luxury goods marketplace,

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Speaker 2: so it shares drop more eight percent after struggling with

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Speaker 2: a drop in demand for luxury goods.

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Speaker 1: Everything must go on the Setaire website. Jusy boy, bargain basement.

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Speaker 1: Let's go tell me more, all right.

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Speaker 2: So Setire is founded back in twenty seventeen in Australia

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Speaker 2: and considers itself a luxury fashion retailer.

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Speaker 1: We're talking stocking all the big brands like Prada, Gucci,

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Speaker 1: Saint Laurent and many more.

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Speaker 2: In fact, be Man, it sells more than five hundred

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Speaker 2: thousand products a year for more than two and a

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Speaker 2: half thousand luxury brands.

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Speaker 1: Josey boy. It's a great market reseller because it doesn't

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Speaker 1: deal with the luxury brands itself.

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Speaker 2: Oh no, no, it deals with third party distributors of

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Speaker 2: those luxury brands.

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Speaker 1: Which means Setire has become pretty controversial in the eyes

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Speaker 1: of luxury brands and.

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Speaker 2: Now be Man Setire has worn they have elevated inventory

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Speaker 2: levels not ideal and a softening of demand from consumers

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Speaker 2: as well. Definitely not ideal and as a result, they're

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Speaker 2: planning to run aggressive promotions on luxury goods and jasiboy.

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Speaker 1: While discounting prices on luxury goods may be useful to

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Speaker 1: drive Setire sales, it creates brand dilution for luxury.

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Speaker 2: Brands and investors didn't think too highly of this discounting

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Speaker 2: lucky strategy.

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Speaker 1: Yep Satire share price dropped over eight percent following this news.

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Speaker 2: So what is the key learning here?

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Speaker 1: In the luxury goods market, Maintaining brand value is basically everything.

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Speaker 2: Yeah, it's fair to say that luxury products thrive on exclusivity,

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Speaker 2: on quality and also prestige.

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Speaker 1: Through expensive products and limited stock.

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Speaker 2: But be man, this exclusivity is under threat when platforms

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Speaker 2: like Setire aggressively discount luxury items.

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Speaker 1: Why is that well, it.

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Speaker 2: Can devalue the perceived worth of the brand over the

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Speaker 2: long term.

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Speaker 1: In fact, we're already starting to see a shift in

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Speaker 1: gen Z's perception of luxury shopping.

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Speaker 2: According to a new Bane report, global luxury spending is

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Speaker 2: expected to reach one and a half trillion euros in

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Speaker 2: twenty twenty four.

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Speaker 1: But this is flat compared to twenty twenty three.

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Speaker 2: Is that correct? It is and Even more concerning, Bain

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Speaker 2: found that the luxury customer base has shrunk by around

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Speaker 2: fifty million people over the last.

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Speaker 1: Two years, particularly gen z so b Man.

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Speaker 2: While Setire is discounting everything to sell products, luxury brands

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Speaker 2: are a little more concerned about the long term impact.

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Speaker 1: For our third and final story, Combank's CEO says Apple

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Speaker 1: is free writing on investments made by ossie banks and

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Speaker 1: Apple needs more regulation.

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Speaker 2: Big swing from CBA be Man becoming a bit of

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Speaker 2: an arch rival of Apple lately. So what is the

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Speaker 2: story here?

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Speaker 1: Well, we know CBA is Australia's biggest bank and in

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Speaker 1: CBA's world it would like to stay number one for

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Speaker 1: as long as possible, and as it.

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Speaker 2: Happens b Man, Combank CEO Matt Common is certainly taking

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Speaker 2: notice of the way Apple has encroached on Combank's payments

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Speaker 2: market share.

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Speaker 1: In twenty twenty one, Combank CEO shared his concerns about

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Speaker 1: the growing power of Apple in payments in Parliament here

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Speaker 1: and b Man.

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Speaker 2: At the time he also accused Apple of free riding

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Speaker 2: on banks.

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Speaker 1: IM no expert, but it's fair to say that shots

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Speaker 1: have been fired and.

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Speaker 2: Even more so now be Man because Combank CEO has

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Speaker 2: done it again.

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Speaker 1: Yep, he's called for a bank starle Levy on Apple

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Speaker 1: as a way to level the competitive playing field.

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Speaker 2: Fair to say, be man, The battle between Combank, Australian

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Speaker 2: big banks and Apple is going up another notch.

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Speaker 1: Big call jazzy boy. So what is the key learning here?

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Speaker 2: Consumers rarely notice digital payment fees, but this industry is

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Speaker 2: big business and everyone wants a slice.

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Speaker 1: CBA and Apple are fighting over billions of dollars of

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Speaker 1: card payments that flow through mobile phones.

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Speaker 2: Get this, b man. Apple earns a few cents for

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Speaker 2: every one hundred dollar of transactions process.

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Speaker 1: But CBA says that Apple is not doing enough to

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Speaker 1: support the infrastructure that it relies on for this payment revenue.

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Speaker 2: In fact, a man Combank CEO believes there are rules

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Speaker 2: for some and rules for others when it comes to

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Speaker 2: financial services in Australia.

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Speaker 1: Yep, big banks, they've clearly held to their legal obligations.

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Speaker 2: Whereas he reckons global tech companies are not so. Time

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Speaker 2: will tell whether Apple will hold on to its strong

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Speaker 2: influence over digital payments or whether banks like CBA will

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Speaker 2: fight back. Flex am. If you are coming to the

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Speaker 2: end of the year looking to buy a property or

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Speaker 2: planning for next year. To buy a property, there is

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Speaker 2: only one place to go to learn the ins and

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Speaker 2: outs of the property market in Australia. It's in the

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Speaker 2: Flux Academy this month where we're they're excited to be

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Speaker 2: partnering with Helia to show you the ins and outs

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Speaker 2: and chips for twenty twenty four and beyond, So make

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Speaker 2: sure to download the Flex app and check out the

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Speaker 2: Academy this month.

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Speaker 1: Thanks for listening and we'll see you on Wednesday.