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Speaker 1: Welcome to the Fear and Greed Business Interview. I'm sure, Alma,

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Speaker 1: Apple hasn't unveiled its latest range of iPhones, and it's

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Speaker 1: safe to say that the tech giant has officially embraced

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Speaker 1: artificial intelligence. The new iPhone sixteen comes with a bunch

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Speaker 1: of new features called Apple Intelligence. But Apple's big unveiling

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Speaker 1: well beyond just iPhones, but the redesigned Apple Watch, as

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Speaker 1: well as new AirPods. There's a lot to unpack there.

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Speaker 1: Steven Fennik is one of Australia's top technology journalists and

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Speaker 1: the editor of tech guide dot com. Today you, Stephen,

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Speaker 1: welcome back to Fear and Greed.

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Speaker 2: Great to be with you, mate. How are you going?

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Speaker 1: I'm very well. Thank you. Are you excited about the

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Speaker 1: iPhone sixteen?

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Speaker 2: I am, yeah.

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Speaker 3: This is a A lot of people may see this

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Speaker 3: as just an incremental increase. The design really hasn't changed

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Speaker 3: very much, but I think everything's happening under.

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Speaker 2: The hood here.

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Speaker 3: We've got Apple Intelligence, as you mentioned, which is I

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Speaker 3: think going to be the feature that really draws a

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Speaker 3: lot of new u and maybe forces current Apple users

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Speaker 3: to upgrade sooner than they would have. But there's also

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Speaker 3: you know, that the iPhones it is the most popular

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Speaker 3: camera in the world as well, and their new camera

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Speaker 3: control feature also adds a new little a new way

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Speaker 3: to engage with the camera, to take your photos, to

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Speaker 3: swipe through exposures, and to change the background, blur, adjust

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Speaker 3: your zoom, all literally at your fingertips. So that's going

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Speaker 3: to be I think a welcome feature too, because as

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Speaker 3: I said, the iPhone's are very popular camera. A lot

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Speaker 3: of people take their photos with iPhone. I did the

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Speaker 3: same thing. I was in Europe for six weeks, took

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Speaker 3: all my photos with my iPhone fifteen promacs and results

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Speaker 3: are amazing, and the iPhone sixteen cameras even better.

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Speaker 2: So I think this one, Yeah, this is a winner.

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Speaker 2: This one.

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Speaker 3: There's going to be a lot of people wanting to

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Speaker 3: from day one, September twenty be in lined to buy

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Speaker 3: the new iPhones.

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Speaker 1: Okay, so that's what's I mean? You mentioned the camera there.

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Speaker 1: What else is new on it? What's the Apple Intelligence?

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Speaker 1: What the input that that's putting into the phone that's

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Speaker 1: going to make a difference to how I use my phone.

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Speaker 3: Yeah, I think Apple Intelligence is going to be a

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Speaker 3: massive draw card for customers, and I think will be

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Speaker 3: a reason that customers would upgrade even from like A

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Speaker 3: fourteen which doesn't have Apple Intelligence. So the iPhone fifteen

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Speaker 3: Pro lineup and the new iPhone sixteen range have the

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Speaker 3: processing capability of handling Apple Intelligence on the device. Anything

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Speaker 3: earlier than that than Apple Intelligence isn't isn't part of

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Speaker 3: your device. So I think there's going to be a

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Speaker 3: few people eyeing off Apple Intelligence and making that the

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Speaker 3: deciding factor to upgrade. Now, Apple Intelligence is the latest

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Speaker 3: AI that's offered. We've seen Galaxy I from Samsung and

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Speaker 3: all these other AIS from Microsoft and Meta and all

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Speaker 3: these other companies. The Apple Intelligence is it's right in

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Speaker 3: the foreground. It's more a it's a default on AI

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Speaker 3: rather than the Galaxy AI tends to be an opt

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Speaker 3: in version of AI. So you really need to look

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Speaker 3: in the men you look for that AI, the Galaxy

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Speaker 3: AI to to interact with it. Whereas Apple Intelligence is

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Speaker 3: right there in the forefront. It's unmissible. And because it's

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Speaker 3: your device, knows you so well. It's got context with

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Speaker 3: your contacts, your calendar, so it really knows you, your habits,

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Speaker 3: your routines. So it's able to offer this amazing efficiency,

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Speaker 3: able to summarize things, summarize your notifications, prioritize notifications, be

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Speaker 3: able to rewrite text, create images, create emoji. So real

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Speaker 3: boost for efficiency, productivity, and creativity that I think a

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Speaker 3: lot of Apple customers are going to really enjoy.

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Speaker 1: So you're just talking about the Apple Intelligence first, other

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Speaker 1: AI and other devices Samsung, et cetera. Do you think

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Speaker 1: this is the next step particularly and I'm talking about

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Speaker 1: mobile phones here specifically.

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Speaker 2: Oh, absolutely, Yeah.

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Speaker 3: Well Galaxy Samsung has had Galaxy AI for two iterations

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Speaker 3: of their smartphones and both have been really successful. So

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Speaker 3: I think the Apple Intelligence now brings it to the

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Speaker 3: to the that flagship level that with the onboard AI,

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Speaker 3: but Apple doing it their own way. Apple really really

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Speaker 3: emphasizing the fact that most of it's happens on the device.

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Speaker 3: If there's any need to go outside the device to

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Speaker 3: run Apple Intelligence and you've got to chat GPT back up,

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Speaker 3: it's all private. No data will be saved, they won't

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Speaker 3: learn off your data as well. And Apple's actually made

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Speaker 3: a promise that you can actually a verifiable promise that

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Speaker 3: your privacy will be respected, no data will be retained.

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Speaker 1: Okay, this kind of brings in the idea of security,

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Speaker 1: a lot of data being processed, and I get that

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Speaker 1: they're not retaining data. Is security a risk? I'm just

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Speaker 1: thinking this through my head, Stephen, How that works?

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Speaker 2: No at all? No security and privacy.

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Speaker 3: Apple prides themselves on that, and with good reason, because

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Speaker 3: that they are very They do put the customer first

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Speaker 3: in total control of the privacy and security of their device,

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Speaker 3: from their personal data to their health data. Everything's on

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Speaker 3: the device that's only viewable by the user. By the customer,

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Speaker 3: AI is going to be no different. I think that

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Speaker 3: the fact that they've got all these promises in place

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Speaker 3: that they guarantee that your data will not be used

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Speaker 3: to be improve the AI won't be retained to market

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Speaker 3: at you in the future. So I think that the

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Speaker 3: customers can rest assured that the Apple Intelligence will work

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Speaker 3: very well but not do anything to risk your privacy

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Speaker 3: or your data or anything else.

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Speaker 1: Stay with me, Stephen, we'll be back in a minute.

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Speaker 1: I'm speaking to tech journalists Stephen, editor of tech guide

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Speaker 1: dot com dot AU. Is there a risk? And maybe

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Speaker 1: this is just me being used to the old way,

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Speaker 1: but when I I'm on a laptop, I actually get

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Speaker 1: quite frustrated by the different pop ups and the different suggestions,

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Speaker 1: the AI suggestions. Do you think there's a risk with

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Speaker 1: the phone that there's too much of it? Or is

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Speaker 1: it just something we have to get used to and

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Speaker 1: once we get used to it, we'll love it.

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Speaker 2: Yeah.

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Speaker 3: Well, that's the beauty of AI is that it really

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Speaker 3: adapts to the user.

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Speaker 2: It operates like a partner.

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Speaker 3: You're partnering up with this new feature that's designed to

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Speaker 3: make your life easier, and it anticipates things that you

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Speaker 3: may that you may not realize. It helps remind you

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Speaker 3: about various things, prioritizes things. So I think it's going

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Speaker 3: to be something that people are going to notice, appreciate,

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Speaker 3: and would miss it if it's gone.

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Speaker 1: Yeah. Yeah, Okay, let's move on to the Apple Watch.

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Speaker 1: One of my favorite devices of all time is my

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Speaker 1: Apple Watch. I live by it religiously.

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Speaker 2: Okay, which one of you got? What series are you

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Speaker 2: up to?

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Speaker 1: I don't no. I'm going to say sort of five

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Speaker 1: or six. Maybe I've had a long time.

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Speaker 2: You're due for an upgrade, mak Apple Apple Watch series ten.

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Speaker 3: We've got down the new larger screen, the largest screen

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Speaker 3: they've had on a wearable thinner design. Also has that

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Speaker 3: all that machine learning works in tandem with the iPhone

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Speaker 3: of course. But what's really impressive with Apple Watch Series

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Speaker 3: ten is that it's new features driven by the Watch

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Speaker 3: OS eleven which will be applicable to the most more

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Speaker 3: recent models and health and wellness of course at the forefront.

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Speaker 3: One feature I'll point out is this new feature where

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Speaker 3: it can actually detect sleep app Now, now the sleep

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Speaker 3: sleep appene is something that eighty percent of the people

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Speaker 3: who have it don't know they've got it, and so

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Speaker 3: it generates a new metric call breathing disturbances, so that

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Speaker 3: the accelerometer on your watch when you wear it to

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Speaker 3: bed can detect any of your breathing disturbances and over

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Speaker 3: the course of thirty days can tell you if you

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Speaker 3: have modern or severe sleep apnea, and also provides a

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Speaker 3: report with so much detail that you can actually take

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Speaker 3: that to a doctor to address how you want to

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Speaker 3: how you want to address this issue moving forward. Wow,

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Speaker 3: So again another tick in the box there for the

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Speaker 3: capabilities of the device. There's also already an a can

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Speaker 3: detect a fib It already has full detection or all

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Speaker 3: these features. And at the start of the keynote, interestingly,

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Speaker 3: they had a bunch of these of customers and they

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Speaker 3: named them and said how Apple Watch and the Apple

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Speaker 3: products have not only saved their lives but also enriched

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Speaker 3: their lives as people who they had an AFIB detection

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Speaker 3: and they addressed it people who had the full detection

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Speaker 3: turned on. So this is front and center for Apple Watch.

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Speaker 3: Now not only this account your steps, let you tell

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Speaker 3: the time, but also is this health and wellness product

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Speaker 3: that can give you the warnings and notifications if there

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Speaker 3: is something wrong.

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Speaker 1: Wow, I definitely an upgrade. Talking about health benefit, it's AirPods.

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Speaker 1: I was reading that the Airpod's pro will be able

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Speaker 1: to function as a medical grade hearing aid.

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Speaker 3: Yeah, this is again and kudos to Apple here that

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Speaker 3: a lot of these headline features are software driven and

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Speaker 3: they will also apply to devices that you already owned.

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Speaker 3: So Apple could have easily said, well, let's put out

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Speaker 3: the air Pods Pro three and this will only work

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Speaker 3: on three, and people will think, well, I'll do I

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Speaker 3: have to shell out for another AirPod.

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Speaker 2: Same with Apple Watch.

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Speaker 3: That sleep appnear feature will work on any device that's

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Speaker 3: any Apple Watch that's compatible with Watch os eleven. Now,

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Speaker 3: in the case of AirPods, the Airpod's Pro two. This

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Speaker 3: again is another feature that and this is the result

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Speaker 3: of these massive study run.

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Speaker 2: By Apple as well.

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Speaker 3: They say that that hearing losses affect one point five

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Speaker 3: billion people around the world. And the thing with hearing

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Speaker 3: loss is that it's not something that happens overnight. It

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Speaker 3: happens gradually over time. So they've got ways to protect

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Speaker 3: your hearing, to make you more aware, but also to

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Speaker 3: enhance your hearing. And in this instance, the software that

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Speaker 3: can do a few things including give you a clinical

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Speaker 3: grade hearing test, so you know that whether you need

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Speaker 3: a hearing aid or assistance with hearing. And if that

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Speaker 3: is the case, the opods Pro too can also function

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Speaker 3: as a clinical grade hearing aid as well. So again

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Speaker 3: that another box they've ticked in that health and wellness area.

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Speaker 3: It seems to me they're looking at all these areas

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Speaker 3: that they can address with their devices and their technology,

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Speaker 3: and they're coming to the aid of their customers who

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Speaker 3: may need help in these areas. And as I said,

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Speaker 3: the research shows between sleep, apnea and hearing loss, you're

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Speaker 3: talking billions of people who are affected by these things

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Speaker 3: and that could benefit from the Apple products.

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Speaker 1: Wow. See, when we are out of time, but I

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Speaker 1: can't let you go without asking the price you will.

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Speaker 3: Good news for customers, the iPhone sixteen is actually cheaper

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Speaker 3: the iPhone sixteen and sixteen plus. The entry level models

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Speaker 3: are one hundred dollars cheaper than the iPhone fifteen equivalents,

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Speaker 3: and the iPhone sixteen Pro models are fifty dollars cheaper

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Speaker 3: than their pro fifteen Pro equivalent. So if Apple had

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Speaker 3: kept the price the same, that would have I think

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Speaker 3: a lot of people would have been impressed. The fact

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Speaker 3: they've actually reduced the prices. I think that that's a

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Speaker 3: great sign. So I think this has been a really

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Speaker 3: successful launch event by Apple. Not only have they reduced

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Speaker 3: the price, but they've also put through these features that

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Speaker 3: are available to customers who have existing Apple products.

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Speaker 1: Credible, Stephen, Thank you for talking to Fear and Greed.

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Speaker 1: My pleasure now as tech journalist Stephen Fennick, editor of

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Speaker 1: tech Guide dot com dot au, and our favorite technologist

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Speaker 1: on Fear and Greed. This is the Fear and Greed

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Speaker 1: Business Interview. Join us every morning for the full episode

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Speaker 1: of Fear and Greed. Daily business years for people who

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Speaker 1: make their own decisions. I'm Sean Alma enjoy your day,