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Speaker 1: Welcome to the Mentor. I'm Mark Boris Me and McLeod

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Speaker 1: Welcome to the Mentor.

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Speaker 2: Thank you Mark, thanks for having me.

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Speaker 1: So you're the CEO. Probably found it too, I'd say,

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Speaker 1: of the digital is it the Digital Collective Co? Or

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Speaker 1: just digital collective Co?

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Speaker 2: Digital collective Co?

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Speaker 1: Yeah right, I'm going to get into what the Digital

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Speaker 1: Collective co is in a second, but I want to

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Speaker 1: find out a little bit about who me is digital marketing,

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Speaker 1: digital creative digital. She had a term the other day

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Speaker 1: which I found really interesting in digital nomads people who

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Speaker 1: don't live anywhere in particular in the world in terms

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Speaker 1: of residency, not really citizens of anywhere, and they're just

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Speaker 1: nomadic and they just go around the world looking for

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Speaker 1: two places living bit but they live on a digital world.

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Speaker 1: Everything to a crypto, everything is digital. Quite interesting. The

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Speaker 1: word digital is actually, to me these days, is like

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Speaker 1: an adjective that's put in front of so many things.

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Speaker 1: You've got to dig in deep to find out actually

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Speaker 1: what which part of the digital world because of the

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Speaker 1: whole new world, you know, because like in the old days,

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Speaker 1: not the old days, you know probably still today that

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Speaker 1: we had you know, we had you know, you've got

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Speaker 1: the United States, and you've got China, and you've got Russia,

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Speaker 1: and you've got maybe Asian including Australia. And if they've

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Speaker 1: got those worlds, then over over a period time, San

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Speaker 1: Francisco has built this other world that exists. It's called

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Speaker 1: the digital world, and you have digital nomads, but you

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Speaker 1: have it's a whole new world that you know, it's

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Speaker 1: got Netflix, it's got all the streaming systems that they've got,

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Speaker 1: nearly different forms of government in those digital environments. You've

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Speaker 1: got all the Instagrams and facebooks and TikTok. And as

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Speaker 1: a result of that, people like you've grown up, you know,

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Speaker 1: like you're you know, you've worked out how to fit

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Speaker 1: into one part of that world, that digital world. And

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Speaker 1: I just think that it's snuck up on us, and

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Speaker 1: particularly during the COVID period, but it's sort of snuck

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Speaker 1: up on us and nearly took it has taken us

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Speaker 1: by surprise, because there are some people in the world

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Speaker 1: who are really onto this and they live their whole

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Speaker 1: life around this stuff and nearly creating their own metaverse

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Speaker 1: nearly you know, like like and it's a bit freaky

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Speaker 1: because if you see how these individuals live relative to say,

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Speaker 1: how at least I live anyway, because I live still

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Speaker 1: in the feared world. I mean, I my road business

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Speaker 1: is completely feared. You know, we lean normal money. We

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Speaker 1: don't need digital money. But like, there is this world,

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Speaker 1: you live in it and you create around it. Do

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Speaker 1: do you think about the whole world of digital or

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Speaker 1: do you just think about your part of that world?

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Speaker 3: It's interesting, I was just saying to your producers before

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Speaker 3: I came in. When I started in digital, I guess

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Speaker 3: it was back when I started at Disney and and

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Speaker 3: there was a database of content that they wanted to

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Speaker 3: distribute to all the Disney channels around Europe, and that

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Speaker 3: was done digitally, and.

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Speaker 2: That was back in kind of eighty nine and so

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Speaker 2: ninety nine, And that.

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Speaker 3: Was the first kind of example I had of digital distribution.

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Speaker 3: And then I started working for nine MSN when I

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Speaker 3: came back to Australia and I was looking after producing

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Speaker 3: websites and retail websites. I ran the shopping site for

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Speaker 3: nine MSN, but there was just retailers and e commerce

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Speaker 3: was just at the very beginning, and this was early

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Speaker 3: two thousand and then I became the digital ringtone girl

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Speaker 3: in the music industry. So I started at Sony as

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Speaker 3: the ringtone girl and me, well, I was licensing crazy

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Speaker 3: Frog ringtone tunes to Optus and Telstra Tricky from their phones,

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Speaker 3: and honestly, I had no credit all in the music industry.

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Speaker 3: Everyone just laughed at me. And then thankfully Apple came

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Speaker 3: to town with iTunes and I was able to legitimately

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Speaker 3: license music to those tel codes again. So I was

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Speaker 3: licensing Sony music to Apple and vote Phone and telstren Optus,

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Speaker 3: and then Spotify came with streaming, and then I was

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Speaker 3: licensing digital streaming content. So I have been from the

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Speaker 3: beginning of database all the way through to music and

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Speaker 3: then now very much digital marketing is everything like you say,

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Speaker 3: it's social media and a lot of what we do

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Speaker 3: is kind of marketing businesses through social media channels that

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Speaker 3: allow them to kind of market themselves relatively cheaply, using

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Speaker 3: kind of Instagram algorithms and things like that to get as.

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Speaker 2: Many audience as possible.

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Speaker 3: At the end of the day, it's an audience games.

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Speaker 1: Still as an audience game, audience and content game, that's right,

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Speaker 1: but just the methodology is different of getting the deliveries.

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Speaker 1: Delivery and distribution is different, you know. Can I just

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Speaker 1: go back to something on that there? So if I

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Speaker 1: go back to nineteen ninety nine, and maybe it didn't

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Speaker 1: creep up on us, and maybe I've been living in

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Speaker 1: a maybe you could explain this to me, not living

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Speaker 1: in a bubble. But I think it's easy for you

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Speaker 1: and I to talk about digital marketing. But there are

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Speaker 1: people out there, young and old, particularly you know, the

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Speaker 1: older generation, who have no exposure to digital whatsoever. I

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Speaker 1: mean other than when I say that, they've got no

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Speaker 1: expertise in it, no experience other than using a smart device.

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Speaker 1: And it probably in my case I said earlier, it

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Speaker 1: sort of crept up on us. Maybe that's wrong. Maybe

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Speaker 1: during COVID it just got turbo charge for a whole

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Speaker 1: lot of reasons, which we'll go back to. But if

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Speaker 1: I go back to nineteen ninety nine, you said you're

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Speaker 1: at Disney. Now were you in America?

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Speaker 2: In the UK?

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Speaker 1: In the UK? So Disney has his backlog of massive

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Speaker 1: backlog of content, you know, like actually, I think today,

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Speaker 1: the day we're doing the podcast, you and I I

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Speaker 1: think it's like a birthday or the anniversary. What if

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Speaker 1: you call it a one of those Mickey Mouse songs,

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Speaker 1: which is part of the Disney sort of collection. But

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Speaker 1: you just said to me that you were distributing that

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Speaker 1: content for Disney, not streaming it, but distributing it to where.

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Speaker 3: So there was Disney channels all around Europe and I

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Speaker 3: worked for Disney Channel in London and we basically had

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Speaker 3: that catalog of content and no one knew what content

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Speaker 3: was there in the in the region. So across Europe

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Speaker 3: they were like, yeah, we'll take content, but what is there.

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Speaker 3: So we created this database, which is been quite innovative

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Speaker 3: at the time sounds funny now, to share with the

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Speaker 3: European market so that they could actually see what they

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Speaker 3: wanted to program on their channels.

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Speaker 1: But you weren't. You guys weren't producing the content.

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Speaker 2: Just the content was the Disney content, but they didn't know.

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Speaker 1: A library.

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Speaker 2: That's right, exactly, was a library.

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Speaker 1: And that's how it start started. Everyone's someone saying, we've

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Speaker 1: got this great content that exists, like Disney, for example,

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Speaker 1: We've got this great content that exists, but we're not

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Speaker 1: we don't even know what we got that's it.

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Speaker 3: And there's so much, you know, Disney had so much,

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Speaker 3: and all the markets had these TV channels with you know,

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Speaker 3: twenty four to seven programming available, and they were running

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Speaker 3: the same things over and over, and so this job

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Speaker 3: was to try and help that distribution broadened out so

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Speaker 3: that the content that was showing on the European channels

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Speaker 3: and obviously you're in Europe, you've got a language issue too,

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Speaker 3: to try and see which would resonate best with different markets.

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Speaker 3: So it was the beginning of my journey into content.

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Speaker 3: I was studying marketing and business in Sydney at City

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Speaker 3: UNI in London at the time, and so I didn't

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Speaker 3: really know there wasn't It wasn't a content wasn't what

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Speaker 3: I'd got into, like by design. I'd literally fallen into it.

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Speaker 3: My dad had known someone who'd worked in Disney in

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Speaker 3: London and he said, yeah, come in and give it

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Speaker 3: this guy. I worked for an incredible woman called Helen,

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Speaker 3: miss Campbell, who was a raging woman within a very

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Speaker 3: male dominated business and was leading content and she kind

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Speaker 3: of got me on my weight in the content world

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Speaker 3: and opened my mind to the value of content and licensing.

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Speaker 2: And distribution.

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Speaker 3: From just from a young age, and my passion for

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Speaker 3: it started and I worked.

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Speaker 2: When I came back to Australia.

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Speaker 3: I fell into content working for nine MSN and working

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Speaker 3: for another amazing woman called.

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Speaker 1: So it's NONSM sortady to drop you, but it is

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Speaker 1: non s M nine MSN period around two thousand and

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Speaker 1: one or two of time. Yeah, because that's when they

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Speaker 1: brought I was there. Yeah, Steve was the cer, but

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Speaker 1: they brought Daniel Petri over who set it up.

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Speaker 2: Yeah. Yeah, that's exactly right.

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Speaker 1: Because I remember what was because a company called come

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Speaker 1: Over the name of the company. But PBL established a

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Speaker 1: company in Australia, a listed public company which I owned

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Speaker 1: nine MSN. I also owned sort of digital type of

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Speaker 1: businesses out of a USA. It was the first partnership

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Speaker 1: that Microsoft had.

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Speaker 2: Ever done with Microsoft. PBL and Channel nine yeah did,

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Speaker 2: and they also owned my business.

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Speaker 1: They were a shareholder Wizard, So that entity that owned

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Speaker 1: was a shawhold of my Wizard business because and the

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Speaker 1: reason they came into my Wizard business is because I

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Speaker 1: had a business called e Wizard, dot com, dot you,

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Speaker 1: which in the ninety ninety nine period, this is the

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Speaker 1: dot com boom that everybody used to We don't even

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Speaker 1: know what it meant, but it was a dot com boom.

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Speaker 1: Of course, we had a crash straight after it, but

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Speaker 1: the dot com boom and I formed this company called

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Speaker 1: e Wizard, dot com dot You and Daniel Petrie saw

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Speaker 1: it along and they decided that they were going to

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Speaker 1: invest in Wizard because they wouldn't have be a financial

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Speaker 1: services but they want to be in the digital form

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Speaker 1: of financial services. Of course, it still doesn't happen today,

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Speaker 1: twenty five years later. We still don't have proper digital

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Speaker 1: financial services. We don't have probably commerce environments because of

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Speaker 1: all the regulatory and stuff that goes on. And Daniel

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Speaker 1: Kerry got Daniel to come across to Australia to form

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Speaker 1: that business. Yes, and I remember it was a big child.

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Speaker 1: Schwab was another business that sat in the American child.

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Speaker 1: Swab sat in that entity and eBay yeah, well eBay

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Speaker 1: was exactly and Valmosa was running it.

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Speaker 3: Yes, he ran nine MSN and he was an incredible leader,

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Speaker 3: had a very strong set of senior women working for him,

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Speaker 3: one of which was my boss at the time, Pippa Leary,

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Speaker 3: and she was a content a leader.

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Speaker 2: She was very much an innovator in the content space.

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Speaker 1: And so Dean was around. Well yeah, yeah, there's some

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Speaker 1: great women female I know called visionaries, but modern switched

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Speaker 1: on digital people who got it. Because sometimes I look

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Speaker 1: at all these people that know the so called digital

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Speaker 1: romance and people sort of floating around the world sort

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Speaker 1: of trying to create digital nations and all that sort

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Speaker 1: of stuff, and they're told their crypto and I think

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Speaker 1: all this ever happened? But I alas remember thinking thinking

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Speaker 1: at the time of nine and nine and nine, will

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Speaker 1: this ever happen? And of course of course it's gone

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Speaker 1: from nine to nine and nine to today, and it's

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Speaker 1: just people like you, these these these digital nations, these

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Speaker 1: they look like they look like completely look like out

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Speaker 1: of the square people, like they're so far out there

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Speaker 1: you think this is never going to work. But actually

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Speaker 1: the digitization of everything eventually happens eventually, like like like

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Speaker 1: DIY sort of sort of digitized by putting into a library,

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Speaker 1: you know, all its content. Everybody over time will digitize

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Speaker 1: everything and put it into their content. That includes all

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Speaker 1: forms of data. So every aspect I know about you.

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Speaker 1: If you're my client, you know how many loans you've

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Speaker 1: had with me? When you bought got the loans where

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Speaker 1: you're married not married, did you make your repayments on

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Speaker 1: time did you buy in? Which area did you sell?

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Speaker 1: And that's sort of where we are today. I think

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Speaker 1: in the digital world for me anyway, data data, data, data, data,

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Speaker 1: and how can I use the data? I was going

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Speaker 1: to say, manipulate data? How am I going to use

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Speaker 1: a data? I don't have to manipulate? Actually I can

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Speaker 1: relyin on Instagram and those people do it for me.

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Speaker 1: I can just just request, yeah, I want to find

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Speaker 1: that profile.

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Speaker 2: Well.

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Speaker 3: I think what's really been one of the things I've

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Speaker 3: loved about digital so much is that measurability. You can

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Speaker 3: see the numbers, you can see the results immediately. It's

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Speaker 3: a bit scary because you can you know, you put

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Speaker 3: something up and we launched a campaign yesterday and immediately

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Speaker 3: within seconds we saw that campaign turning into sales, which

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Speaker 3: was exciting, but also you can see it not working,

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Speaker 3: so you can see when you've missed the mark, and

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Speaker 3: so it's a very clear measurement you. Definitely it's not

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Speaker 3: as scary as on outdoors, where if you get a typo,

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Speaker 3: that typo is up on the billboard. You can change

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Speaker 3: things very quickly as well, which makes it very kind

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Speaker 3: of nimble, and you can change things and update them

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Speaker 3: and optimize them quickly too. So if that campaign isn't working,

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Speaker 3: change the copy, change the link, change the change the

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Speaker 3: artwork even and you can repost things and see how

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Speaker 3: they go again. So I guess that's what makes it

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Speaker 3: so exciting. But in terms of what you were saying

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Speaker 3: about that content library, I mean, you look at that

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Speaker 3: job I was doing back in London in nineteen ninety nine,

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Speaker 3: content distribution for Europe. Well that's probably now the Disney channel,

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Speaker 3: you know, the Disney Online channel that you get all

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Speaker 3: your content around the world from. Some clever person has

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Speaker 3: turned that into the streaming service that it is today,

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Speaker 3: and it's taken twenty five years to do that, you know,

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Speaker 3: from a very clunky spreadsheet kind of format.

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Speaker 1: Would you say that talking a moment about you know,

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Speaker 1: your your current business, which is your business which you've

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Speaker 1: gone into and why you went into that, But would

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Speaker 1: you say that you would not have been able to

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Speaker 1: do what you do today as owning your own business

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Speaker 1: and sort of giving the advice and running business where

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Speaker 1: you run. It would not have been able to do

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Speaker 1: it if you hadn't have gone through each one of

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Speaker 1: those stages. So do you do you feel as though

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Speaker 1: you needed in ninety nine to be doing that library thing.

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Speaker 1: You building the dartaut base up and putting it into

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Speaker 1: a distributable packages into Europe out a Disney, and then

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Speaker 1: going into nine omer Sen and then going to Sony,

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Speaker 1: et cetera. Do you do you think that you would

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Speaker 1: not have been able to do today if you hadn't

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Speaker 1: have gone through those very steps over twenty five years.

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Speaker 2: I think so.

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Speaker 3: I think every single path is a building block on

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Speaker 3: to the next step for you. That everything has led

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Speaker 3: me to that point. I always had this burning desire

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Speaker 3: inside me to have my own business. I had no

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Speaker 3: idea how hard that would be. You know, you've got

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Speaker 3: to have a lot of grit. You've got to have

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Speaker 3: a lot of experience across a lot of different asset

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Speaker 3: aspects of business. For me, I had a lot of

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Speaker 3: skills across a number of areas of business, but I

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Speaker 3: hadn't run a business before when I started my own business,

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Speaker 3: and you need unique guts, You need kind of and

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Speaker 3: tenacity to keep going.

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Speaker 2: You definitely lean on that.

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Speaker 3: Network you've built over the years. So for me, that

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Speaker 3: was a big part of being able to launch the business.

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Speaker 3: I think the timing part I'd thought about it for

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Speaker 3: a long time, but I probably wasn't ready up until

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Speaker 3: the point in which I started the business, and maybe

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Speaker 3: I was still wasn't ready then. But yeah, I think

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Speaker 3: definitely yes, to answer your question, you definitely use all

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Speaker 3: those experiences in past live career choices to build and

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Speaker 3: launch the business that you're going to launch.

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Speaker 1: Is that because though, because I mean a lot of people,

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Speaker 1: younger people today just dive straight into being business for themselves.

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Speaker 1: They've got guts, your guts, but they also could be

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Speaker 1: could be naivity so and they could we make a

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Speaker 1: mistake as well. Do you think that it's that those

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Speaker 1: stepping stones were particular for someone like you because you're

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Speaker 1: one of those people who likes to have a clean path,

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Speaker 1: like you know, Okay, I understand that bit. I understand

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Speaker 1: that bit. I understand that bit as opposed to saying shit,

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Speaker 1: I'm just going to jump straight into it. Is that

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Speaker 1: a personality thing?

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Speaker 2: I think?

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Speaker 1: So?

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Speaker 2: I think it's your personality and your background.

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Speaker 1: You know.

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Speaker 3: I think some kids have been, you know, coached from

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Speaker 3: their parents from a young age to say you're you're

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Speaker 3: the best, you can do it, you can do whatever

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Speaker 3: you want. They don't let anything stand in your way.

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Speaker 3: And those guys just go out and start a business

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Speaker 3: and you know, they don't care. They don't care if

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Speaker 3: they fail or you know.

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Speaker 1: When, especially when you're young, it doesn't matter. Yeah, that's right.

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Speaker 3: You've got no responsibilities, you don't have kids, you don't

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Speaker 3: care about money so much, and you just go for it.

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Speaker 2: And that's fantastic.

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Speaker 3: I've been listening to a podcast host called Cody Sanchez

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Speaker 3: who is amazing, and she's she's just hardcore and she

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Speaker 3: just tells those kids to go for it. And I

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Speaker 3: wish I'd listen to someone like her when I was

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Speaker 3: in my early twenties because it took me a long time.

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Speaker 2: I had a lot of kind of self doubt and hesitation.

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Speaker 1: Where did that come from? Like this self day? Is

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Speaker 1: that just a characteristic of yourself?

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Speaker 3: Well, I mean I think my generation of people of

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Speaker 3: people had parents that were a bit more kind of

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Speaker 3: risk averse.

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Speaker 2: They, oh, don't worry do I do that, you know.

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Speaker 1: Get married, get a job, and get a mortgage.

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Speaker 3: So we were very kind and you know, save and

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Speaker 3: don't step out of the kind of comfort zone of

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Speaker 3: the nine to five path. And my parents were a

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Speaker 3: bit more ambitious, and my dad was kind of he

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Speaker 3: was worldly, and so was my mum.

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Speaker 2: They did.

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Speaker 3: My mom started businesses as well, so I had a

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Speaker 3: little bit more of that.

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Speaker 2: In me than probably the norm.

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Speaker 3: But I speak to a lot of people I know

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Speaker 3: in my age group, and you know, the parents were safe.

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Speaker 3: They played, you know, they played so Stanley Lane, and

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Speaker 3: I think it was harder for our generation to start

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Speaker 3: businesses or feel confident to do things were a bit bigger.

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Speaker 2: Especially being a woman as well.

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Speaker 3: I went to an all girls' school and again we

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Speaker 3: had a fantastic head mistress at the time. But you know,

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Speaker 3: they weren't they weren't pushing us, you know, whereas I

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Speaker 3: think the boys in our generation they were like, you

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Speaker 3: can do whatever you want. You can go out there

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Speaker 3: and get it. So girls were just a little bit behind.

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Speaker 3: So it has been harder. But I think that's why

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Speaker 3: this generation now is so passionate about bringing women up.

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Speaker 3: You know, of my age group, if they've got young

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Speaker 3: kids and they want flexibility and they want a job,

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Speaker 3: and they want money and they want independence, well they

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Speaker 3: can go get it. And that's a common message I

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Speaker 3: hear now where don't let people you know, don't let things.

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Speaker 2: Or hesitations, fears standing way. God, you can do it.

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Speaker 3: And that's something I'm really passionate about to trying to

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Speaker 3: help women and people, people who might not feel really

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Speaker 3: confident about themselves get out there and give it a

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Speaker 3: go because there's nothing standing in their way.

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Speaker 1: And it's not like you're by the way. It's not

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Speaker 1: like you're like the person who's like super ballsy, full on.

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Speaker 1: You can say, hang on a minute. I went through

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Speaker 1: this process. I was never fully confident. Yeah, but I'm

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Speaker 1: glad I did it.

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Speaker 2: Yeah.

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Speaker 1: Do you remember the moment that you decided, long are

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Speaker 1: you going to go on your own?

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Speaker 2: Yeah?

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Speaker 3: I just had my second daughter, and I was working

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Speaker 3: in the music industry and in the music industry, and

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Speaker 3: it wasn't that long ago. It was only, you know,

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Speaker 3: seven years ago. I was I had had my first

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Speaker 3: daughter and managed to kind of disguise the fact that

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Speaker 3: I was a mother because there wasn't really any mothers

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Speaker 3: in the music industry back then, and you kind of

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Speaker 3: needed to go out to the gigs and be available

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Speaker 3: for late night meetings or early morning meetings or you know,

385
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Speaker 3: you need to be flexible. And I had I had

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Speaker 3: no pair that lived in so I was able to

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Speaker 3: appear like a normal MIA in the music industry. But

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Speaker 3: by the time I had my second daughter, I wasn't

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Speaker 3: going to be able to do that with two little kids.

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Speaker 1: And so is it because the op can't look after

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Speaker 1: two earth?

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Speaker 3: Well, it just it was too much. It was it

393
00:19:54,680 --> 00:19:57,280
Speaker 3: was just that step too far. One one was fine,

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Speaker 3: you could do that, and then the second one. You

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Speaker 3: can age difference between the seven for three and a

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Speaker 3: half years.

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Speaker 1: Right, so he was still at home.

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Speaker 2: Yeah, yeah, that's right, still little, still not at school.

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Speaker 1: Yeah.

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Speaker 3: So I decided at that point I needed to go

401
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Speaker 3: and go and do my consulting.

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Speaker 2: And I started consulting.

403
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Speaker 1: Or was an event or something like did you go

404
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Speaker 1: I had a baby? Apart from the baby, like an

405
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Speaker 1: event of work where this is just too inflexible, like

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Speaker 1: I can't don't e spoken to do that, I can't

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Speaker 1: do that.

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Speaker 3: Well, it wasn't an event, No, it was more like

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Speaker 3: this is going to you know, to come into work

410
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Speaker 3: five days a week, to show up in that same way.

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Speaker 3: I think, you know different, I didn't. I wasn't very

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Speaker 3: sensible in choosing my career path for the planning of

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Speaker 3: having a family. I was just thinking about having fun

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Speaker 3: and being in a great career and you know, working

415
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Speaker 3: in the music industry.

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Speaker 2: I loved all that.

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Speaker 3: I didn't really think, oh, yeah, and actually I need

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Speaker 3: to be somewhere that's really flexible and family friendly.

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Speaker 2: That I wasn't really doing that.

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Speaker 1: Were there places that exists like that.

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Speaker 3: I think now and now the thanks, I mean it

422
00:21:00,920 --> 00:21:03,000
Speaker 3: was only seven years ago. I think there was Googles

423
00:21:03,040 --> 00:21:06,959
Speaker 3: and Amazons that were quite modern. But you know, I

424
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Speaker 3: was kind of enamored with the rock and roll life

425
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Speaker 3: of being in the music industry and they're fun of that,

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Speaker 3: and I hadn't really been thinking about No one had

427
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Speaker 3: been telling me, oh, you need to think about being

428
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Speaker 3: somewhere that's family friendly. I just didn't really think about

429
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Speaker 3: it until it was, you know, upon me and then.

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Speaker 2: Yeah.

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Speaker 3: So once I'd had my second daughter, I just thought, no,

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Speaker 3: this is going to be a bit hard. So but

433
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Speaker 3: the year that I had I was having her, I

434
00:21:33,680 --> 00:21:38,040
Speaker 3: started my business as a consultant, and within very quickly

435
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Speaker 3: I've got a licensing job for as a contractor for

436
00:21:42,200 --> 00:21:46,200
Speaker 3: a business, a startup I called Bertie that was licensing

437
00:21:46,280 --> 00:21:48,920
Speaker 3: music for kids music players. And so I was going

438
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Speaker 3: around to ABC and licensing content for like the Wiggles,

439
00:21:54,920 --> 00:21:57,879
Speaker 3: content for this Birdie. So I was using my skills

440
00:21:57,920 --> 00:22:00,119
Speaker 3: immediately in a consulting So that gave me conf and

441
00:22:00,160 --> 00:22:03,440
Speaker 3: it's okay, I could get this business going. And then

442
00:22:03,840 --> 00:22:07,159
Speaker 3: a few years later I started Digital Collective, which was

443
00:22:07,240 --> 00:22:10,960
Speaker 3: an agency that was you know, does end to ends

444
00:22:11,000 --> 00:22:16,800
Speaker 3: digital marketing, so social media design, website building, copywriting, all

445
00:22:16,880 --> 00:22:21,560
Speaker 3: the services we build, courses we can take digital content

446
00:22:21,600 --> 00:22:24,040
Speaker 3: and sell it to consumers for other companies.

447
00:22:24,119 --> 00:22:26,959
Speaker 1: If I just go back for a second though, before

448
00:22:27,280 --> 00:22:32,679
Speaker 1: the Digital Collective that period, obviously knew about music. I mean,

449
00:22:32,720 --> 00:22:34,520
Speaker 1: you had your you know, you had a lot of

450
00:22:34,560 --> 00:22:37,879
Speaker 1: experience that music wasn't foreign to you, so it was

451
00:22:37,880 --> 00:22:40,040
Speaker 1: something you felt comfortable with. And that's something you've probably

452
00:22:40,040 --> 00:22:43,000
Speaker 1: been doing for more since ninety ninety nine a little

453
00:22:43,000 --> 00:22:44,399
Speaker 1: bit after that. But none of this doesn't maybe been

454
00:22:44,400 --> 00:22:47,919
Speaker 1: for a long long time that you felt comfortable with that.

455
00:22:48,080 --> 00:22:51,280
Speaker 1: But you said something earlier before, which I think is

456
00:22:51,480 --> 00:22:54,359
Speaker 1: pretty bloody important, particularly in this game. In your game

457
00:22:54,600 --> 00:23:00,199
Speaker 1: is the connections. So you were able to we had

458
00:23:00,200 --> 00:23:03,840
Speaker 1: a contract or licensing arrangement with somebody, But how much

459
00:23:03,960 --> 00:23:06,800
Speaker 1: of your network did you lean on, and how are

460
00:23:06,840 --> 00:23:08,920
Speaker 1: you building your network during this period while you're sort

461
00:23:08,920 --> 00:23:11,200
Speaker 1: of getting ready sort of you probably didn't realize it,

462
00:23:11,200 --> 00:23:16,480
Speaker 1: but you're getting ready to leave only a twenty year period.

463
00:23:18,280 --> 00:23:21,399
Speaker 1: How aware were you of how important it is to

464
00:23:21,400 --> 00:23:22,200
Speaker 1: build a network.

465
00:23:23,760 --> 00:23:26,359
Speaker 3: I do think that was something I did realize was

466
00:23:26,440 --> 00:23:30,639
Speaker 3: very important from a young age. I think that came

467
00:23:31,240 --> 00:23:33,479
Speaker 3: from when I was very young, when I wanted to

468
00:23:34,680 --> 00:23:37,760
Speaker 3: I was living my parents were living overseas in England

469
00:23:37,800 --> 00:23:40,040
Speaker 3: and I was going to UNI here and my boyfriend

470
00:23:40,080 --> 00:23:42,280
Speaker 3: at the time his parents. I'm going to spend a

471
00:23:42,320 --> 00:23:45,840
Speaker 3: lot of time with them, and they helped us by

472
00:23:45,920 --> 00:23:50,119
Speaker 3: our first property, and I remember building that relationship with

473
00:23:50,200 --> 00:23:53,280
Speaker 3: them was genuine, very genuine. Relationship with them was very

474
00:23:53,320 --> 00:23:57,320
Speaker 3: much part about you know, they were very they were

475
00:23:57,400 --> 00:23:59,119
Speaker 3: very much like that, that kind of person. They were

476
00:23:59,200 --> 00:24:02,240
Speaker 3: very people people. They had lots of contacts that they've

477
00:24:02,240 --> 00:24:03,960
Speaker 3: known for a long time. They had the lawyer that

478
00:24:03,960 --> 00:24:05,320
Speaker 3: they knew for a long time, they knew the real

479
00:24:05,400 --> 00:24:09,160
Speaker 3: estate people. I just observed their behavior and I thought, yeah,

480
00:24:09,160 --> 00:24:12,359
Speaker 3: that's something I really resonates with me. So I think

481
00:24:12,400 --> 00:24:14,919
Speaker 3: from that age I was probably in eighteen nineteen twenty

482
00:24:14,960 --> 00:24:19,040
Speaker 3: early early twenties probably, and then we bought a property

483
00:24:19,040 --> 00:24:22,200
Speaker 3: off the plan and I could I just see saw

484
00:24:22,240 --> 00:24:25,600
Speaker 3: the way they operated that that was, you know, buying property,

485
00:24:25,720 --> 00:24:28,239
Speaker 3: having a network, using those same people to help buy

486
00:24:28,280 --> 00:24:30,719
Speaker 3: their next property and things like that. That was something that

487
00:24:30,760 --> 00:24:33,439
Speaker 3: appealed to me, and I could see that that was

488
00:24:33,480 --> 00:24:35,640
Speaker 3: the way that I was going to kind of try

489
00:24:35,640 --> 00:24:37,159
Speaker 3: and live my life to And I suppose when I

490
00:24:37,160 --> 00:24:40,000
Speaker 3: took that into the business world, you know, I kept

491
00:24:40,000 --> 00:24:43,000
Speaker 3: in touch with all of my bosses from Ever from

492
00:24:43,000 --> 00:24:46,760
Speaker 3: Helen miss Campbell to Pepper to Sean Warner from Universal

493
00:24:46,800 --> 00:24:47,159
Speaker 3: and so on.

494
00:24:47,280 --> 00:24:48,560
Speaker 2: I just I kind of keep them.

495
00:24:48,400 --> 00:24:50,520
Speaker 3: In my network and I try and use my use

496
00:24:50,600 --> 00:24:54,119
Speaker 3: those contacts for projects. So you know, if I need

497
00:24:54,160 --> 00:24:56,159
Speaker 3: a publicist, I'll go and use the publicist I've known

498
00:24:56,200 --> 00:24:56,959
Speaker 3: for twenty years.

499
00:24:57,200 --> 00:24:58,840
Speaker 2: You know, I'll try and use the contacts I have

500
00:25:00,200 --> 00:25:00,680
Speaker 2: back to them.

501
00:25:00,760 --> 00:25:03,520
Speaker 3: And so when that they're thinking of me, when they

502
00:25:03,560 --> 00:25:05,520
Speaker 3: have irrelevant and a lot of those contacts. In fact,

503
00:25:05,560 --> 00:25:07,879
Speaker 3: that contact that you're talking about, that contract with the

504
00:25:07,880 --> 00:25:10,760
Speaker 3: Birdie to license the music from AYB see that came

505
00:25:10,880 --> 00:25:14,120
Speaker 3: through two very good friends of mine who knew each

506
00:25:14,119 --> 00:25:16,760
Speaker 3: other and again kind of recommended me for that job,

507
00:25:16,800 --> 00:25:18,440
Speaker 3: and they knew what I did. They knew I did

508
00:25:18,480 --> 00:25:20,800
Speaker 3: digital licensing, and it was kind of like a natural fit.

509
00:25:22,160 --> 00:25:24,520
Speaker 1: But it's easy for you and I see to talk about.

510
00:25:24,560 --> 00:25:27,119
Speaker 1: You know, I had a network, and I realized the

511
00:25:27,200 --> 00:25:30,160
Speaker 1: value of the network, but it's actually a lot harder

512
00:25:31,320 --> 00:25:34,239
Speaker 1: to actually execute on that. So just before I got

513
00:25:34,359 --> 00:25:37,560
Speaker 1: the break, what are the sort of things that me

514
00:25:37,840 --> 00:25:49,439
Speaker 1: did that allowed her to make contacts, build contacts, maintain contacts.

515
00:25:49,920 --> 00:25:52,040
Speaker 1: What are the sort of things you do? Like it's

516
00:25:52,280 --> 00:25:53,879
Speaker 1: you know, like people go, oh, I've got to go

517
00:25:53,880 --> 00:25:55,840
Speaker 1: to networking and I'll turn up this event, listen to

518
00:25:55,840 --> 00:25:57,199
Speaker 1: someone talk, and I'll go and give my card to

519
00:25:57,359 --> 00:26:00,600
Speaker 1: credit card, business card to somebody and maybe, you know,

520
00:26:00,720 --> 00:26:02,760
Speaker 1: listen to what that person got to say, and maybe

521
00:26:02,800 --> 00:26:06,400
Speaker 1: have a couple of coffee. What's the process of building contacts?

522
00:26:06,440 --> 00:26:07,040
Speaker 1: How does it work?

523
00:26:07,160 --> 00:26:07,600
Speaker 2: Yeah?

524
00:26:07,680 --> 00:26:11,000
Speaker 3: I mean I think Look, you know, I was fortunate

525
00:26:11,160 --> 00:26:13,840
Speaker 3: enough in the fact that I was in an entertainment

526
00:26:14,960 --> 00:26:17,520
Speaker 3: industry and there were a lot of events and things,

527
00:26:17,560 --> 00:26:20,560
Speaker 3: so you do naturally, and you know, being young in

528
00:26:20,600 --> 00:26:23,440
Speaker 3: that music and entertainment industry, you've got the energy.

529
00:26:23,520 --> 00:26:25,679
Speaker 2: I was going out to things three times in night.

530
00:26:25,720 --> 00:26:28,480
Speaker 1: I don't know there was access you had to be accessed, and.

531
00:26:30,119 --> 00:26:33,680
Speaker 3: Having that casual more casual not just a work situation,

532
00:26:33,760 --> 00:26:36,880
Speaker 3: so you're able to kind of enjoy a concert together

533
00:26:36,920 --> 00:26:38,880
Speaker 3: and then you can say, oh, you loved you loved

534
00:26:38,920 --> 00:26:39,920
Speaker 3: going to that Oasis concert.

535
00:26:39,960 --> 00:26:42,760
Speaker 2: Word, did you know that there's a Nold Gallagher pop

536
00:26:42,880 --> 00:26:43,320
Speaker 2: up here?

537
00:26:43,400 --> 00:26:46,800
Speaker 3: And so I had the opportunity to connect with people

538
00:26:47,000 --> 00:26:50,040
Speaker 3: in a more casual or friendly environment and build those

539
00:26:50,080 --> 00:26:53,480
Speaker 3: relationships and shared experiences over time.

540
00:26:54,560 --> 00:26:55,840
Speaker 2: So I think that that did.

541
00:26:55,760 --> 00:26:59,920
Speaker 1: So shared experiences, Yeah, that's important. Yeah, and what about

542
00:27:00,040 --> 00:27:02,280
Speaker 1: adding value to them? Like so because like if you

543
00:27:02,359 --> 00:27:04,919
Speaker 1: ring up the person from the ABC and you know,

544
00:27:05,320 --> 00:27:10,560
Speaker 1: trying to get you know, like transact with them. And one,

545
00:27:10,960 --> 00:27:12,639
Speaker 1: you can't be ringing them up if you haven't heard

546
00:27:12,680 --> 00:27:15,880
Speaker 1: from you for five years. And two I guess it's

547
00:27:15,920 --> 00:27:19,320
Speaker 1: really important. Now they've got to think you're competent. They've

548
00:27:19,320 --> 00:27:21,159
Speaker 1: got it. They've got to have a good experience with you,

549
00:27:21,280 --> 00:27:24,359
Speaker 1: not just experiences like maybe listen to you know, Oasis,

550
00:27:24,400 --> 00:27:28,359
Speaker 1: but not just that experience a fond fondness of you,

551
00:27:28,440 --> 00:27:31,840
Speaker 1: but also know that you're competent and you can add

552
00:27:31,880 --> 00:27:33,879
Speaker 1: value to whatever it is they're doing. Like, how do

553
00:27:33,920 --> 00:27:35,040
Speaker 1: you go about that sort of stuff?

554
00:27:35,359 --> 00:27:37,840
Speaker 3: Yeah, I mean, look, I think you know it is

555
00:27:38,119 --> 00:27:41,520
Speaker 3: it's guts and it's confidence to put yourself out there

556
00:27:41,560 --> 00:27:42,760
Speaker 3: and to hear no.

557
00:27:43,160 --> 00:27:44,800
Speaker 2: You know, you're not going to hear yes all the time.

558
00:27:44,920 --> 00:27:47,879
Speaker 3: And and you've probably know in the case of that ABC,

559
00:27:48,040 --> 00:27:50,439
Speaker 3: I had to do quite a lot of moving around.

560
00:27:50,440 --> 00:27:51,920
Speaker 3: I had to go to the contact that I knew

561
00:27:51,960 --> 00:27:53,720
Speaker 3: that wasn't the right person, and I had to put

562
00:27:53,760 --> 00:27:56,080
Speaker 3: me to someone else. And then you know, I kind

563
00:27:56,119 --> 00:27:58,040
Speaker 3: of get a meeting with them, and they're shuffling me

564
00:27:58,080 --> 00:27:59,879
Speaker 3: around and they might not reply to my emails for

565
00:27:59,920 --> 00:28:01,640
Speaker 3: a few weeks, and then I reply back and say,

566
00:28:01,680 --> 00:28:03,480
Speaker 3: oh hi, it's me again. I'm trying to get that

567
00:28:03,520 --> 00:28:05,560
Speaker 3: licensing agreement. Did you want me to come in and

568
00:28:05,560 --> 00:28:06,920
Speaker 3: present it again? You know, you've got to have a

569
00:28:06,920 --> 00:28:11,359
Speaker 3: lot of tenacity and patients patience and kind of just

570
00:28:12,280 --> 00:28:15,119
Speaker 3: keep going a little bit with if you really want something,

571
00:28:15,200 --> 00:28:15,960
Speaker 3: you do keep going.

572
00:28:15,960 --> 00:28:16,720
Speaker 2: Obviously you've got to.

573
00:28:16,720 --> 00:28:20,200
Speaker 3: Tread the line of not kind of burning that person

574
00:28:20,240 --> 00:28:21,359
Speaker 3: by annoying them too much.

575
00:28:21,440 --> 00:28:22,880
Speaker 2: But I mean, I.

576
00:28:22,800 --> 00:28:27,919
Speaker 3: Guess over the years, you build that sensitivity to knowing

577
00:28:28,040 --> 00:28:31,600
Speaker 3: when someone's you know, keen and just busy or not

578
00:28:31,720 --> 00:28:34,760
Speaker 3: keen and please go away and start to read the

579
00:28:34,800 --> 00:28:36,600
Speaker 3: room a bit. And I think reading the room, you know,

580
00:28:36,640 --> 00:28:39,920
Speaker 3: having your EQ skills tuned in, This is an important

581
00:28:39,920 --> 00:28:44,600
Speaker 3: part of business and something that builds over time. You

582
00:28:44,640 --> 00:28:47,080
Speaker 3: can't you know, at the beginning, you're like a red

583
00:28:47,200 --> 00:28:49,080
Speaker 3: you know, a bull in a china shop. You know,

584
00:28:49,560 --> 00:28:52,440
Speaker 3: either there everywhere and people are just like, she's too

585
00:28:52,560 --> 00:28:53,120
Speaker 3: much and.

586
00:28:53,320 --> 00:28:57,120
Speaker 1: But sure, but you didn't get sort of disappointed of me,

587
00:28:57,360 --> 00:28:59,280
Speaker 1: because it's because you're right when you first kick these

588
00:28:59,280 --> 00:29:00,720
Speaker 1: things off. I think I'm and I've heard lots of

589
00:29:00,720 --> 00:29:02,920
Speaker 1: people say to me, oh my god, like I've done

590
00:29:02,960 --> 00:29:05,240
Speaker 1: so much. I've been to these things and I'm not

591
00:29:05,240 --> 00:29:07,440
Speaker 1: getting anywhere, and nothing's happening the way I want it.

592
00:29:07,760 --> 00:29:09,160
Speaker 1: That a way I sort of hope it would happen

593
00:29:09,200 --> 00:29:11,600
Speaker 1: or planned it happen. And you are locable in a

594
00:29:11,680 --> 00:29:15,160
Speaker 1: china shop, you're just knocking everything over. But over time

595
00:29:16,480 --> 00:29:20,040
Speaker 1: you start to work out which streams suit you, where

596
00:29:20,040 --> 00:29:22,960
Speaker 1: do I fit in sort of an elimination process.

597
00:29:23,440 --> 00:29:26,160
Speaker 3: Yeah, And I think you also kind of, you know,

598
00:29:26,360 --> 00:29:28,719
Speaker 3: read the people that you enjoy working with. I think

599
00:29:28,760 --> 00:29:31,800
Speaker 3: that's a key thing. It's you know, when you start

600
00:29:31,800 --> 00:29:33,640
Speaker 3: a business, you're a bit desperate. You know, you're kind

601
00:29:33,640 --> 00:29:37,080
Speaker 3: of like taking everyone's it's pretty obvious, yeah, exactly, it smells.

602
00:29:38,440 --> 00:29:41,600
Speaker 3: But after a while, when you start to define what

603
00:29:41,680 --> 00:29:43,880
Speaker 3: your craft is, what your offer, you know, you start

604
00:29:43,920 --> 00:29:47,000
Speaker 3: to have some confidence around your pricing, around you know

605
00:29:47,640 --> 00:29:50,000
Speaker 3: why they need you more than maybe you need them,

606
00:29:50,120 --> 00:29:52,560
Speaker 3: or you know you equally need each other. You start

607
00:29:52,600 --> 00:29:54,680
Speaker 3: to build that confidence that takes a long time. When

608
00:29:54,680 --> 00:29:57,520
Speaker 3: you start a business in a corporate environment, you've got

609
00:29:57,560 --> 00:30:01,040
Speaker 3: the armor of that corporate environment environment to kind of

610
00:30:01,080 --> 00:30:04,000
Speaker 3: go and open doors. And when you're out doing business

611
00:30:04,000 --> 00:30:06,160
Speaker 3: as a small business, you've got you. You know, you've

612
00:30:06,200 --> 00:30:08,360
Speaker 3: really got And I think this is why things like

613
00:30:08,440 --> 00:30:12,000
Speaker 3: branding is so important. The name you choose, your proposition,

614
00:30:12,080 --> 00:30:15,200
Speaker 3: getting good copy, like being able to say what you

615
00:30:15,240 --> 00:30:16,840
Speaker 3: do when you meet someone. So when I meet you,

616
00:30:16,880 --> 00:30:17,440
Speaker 3: what do I do?

617
00:30:17,600 --> 00:30:18,360
Speaker 2: Like be able to.

618
00:30:18,320 --> 00:30:20,520
Speaker 1: Spit that out quite quickly in a couple of cents.

619
00:30:20,480 --> 00:30:21,000
Speaker 2: That's right.

620
00:30:21,040 --> 00:30:24,040
Speaker 3: You know, those things are very important and a lot

621
00:30:24,080 --> 00:30:27,160
Speaker 3: of people struggle with that because they have never thought

622
00:30:27,160 --> 00:30:29,360
Speaker 3: about it or they haven't really spent any time kind

623
00:30:29,360 --> 00:30:32,400
Speaker 3: of with people that do that. Well, if you've come

624
00:30:32,400 --> 00:30:34,480
Speaker 3: from corporate, you've had some good training, and I was

625
00:30:34,520 --> 00:30:37,280
Speaker 3: fortunate enough to have come from some really great companies

626
00:30:37,640 --> 00:30:41,480
Speaker 3: that gave me great experience, great exposure to great people

627
00:30:41,520 --> 00:30:45,480
Speaker 3: as well travel around the world. So you presenting, you

628
00:30:45,520 --> 00:30:47,680
Speaker 3: know I was doing when I was at Universal, I

629
00:30:47,720 --> 00:30:51,960
Speaker 3: was doing presentations every quarter in LA in front of

630
00:30:52,000 --> 00:30:54,600
Speaker 3: all the global heads of digital round a table. I mean,

631
00:30:54,600 --> 00:30:57,400
Speaker 3: it was so intimidating, but you learn quick. You know,

632
00:30:57,480 --> 00:31:01,640
Speaker 3: you have to sharpen up your presentation skills. Sure, and

633
00:31:01,760 --> 00:31:03,000
Speaker 3: I was terrible in the beginning.

634
00:31:03,080 --> 00:31:05,720
Speaker 1: I mean, but you have to do it. You do it.

635
00:31:06,160 --> 00:31:08,040
Speaker 1: You just have to do it. You have to do

636
00:31:08,040 --> 00:31:11,440
Speaker 1: it because there's nothing replaces experience, the actual experience of

637
00:31:11,480 --> 00:31:14,240
Speaker 1: doing it. Like, even though it might be daunting, nothing

638
00:31:14,280 --> 00:31:16,520
Speaker 1: replaces experience of doing it. And you're going to fuck

639
00:31:16,560 --> 00:31:19,720
Speaker 1: it up, it doesn't matter. Most people don't really care,

640
00:31:20,000 --> 00:31:24,680
Speaker 1: I mean, and they feel they want to help. Generally speaking, yeah,

641
00:31:24,880 --> 00:31:26,720
Speaker 1: I mean, unless you're an asshole. But like if you're

642
00:31:27,360 --> 00:31:29,120
Speaker 1: if you're liked, I mean, it's important to be liked.

643
00:31:29,360 --> 00:31:31,640
Speaker 1: And I don't mean, you know, like sucking up to people,

644
00:31:31,640 --> 00:31:36,000
Speaker 1: but you've got to be likable. And that's really important,

645
00:31:36,320 --> 00:31:38,840
Speaker 1: and that just means be pleasant and be respectful, be

646
00:31:38,960 --> 00:31:46,240
Speaker 1: well mannered, add value to the process, be willing, you know, like, yeah,

647
00:31:46,280 --> 00:31:48,320
Speaker 1: I'll try and help me if I can. If you can't,

648
00:31:48,480 --> 00:31:49,120
Speaker 1: it doesn't matter.

649
00:31:49,280 --> 00:31:51,240
Speaker 3: Well, I think that's a really good point actually, because

650
00:31:51,240 --> 00:31:53,240
Speaker 3: one of the things, and you were saying, what the

651
00:31:53,280 --> 00:31:57,360
Speaker 3: networking part, I really like connecting people. If people say

652
00:31:57,400 --> 00:31:59,440
Speaker 3: to me, oh, I've got this problem I'm trying to solve.

653
00:32:00,120 --> 00:32:02,440
Speaker 3: You know someone in this I always love I mean,

654
00:32:02,480 --> 00:32:06,520
Speaker 3: I just naturally like to tee people up, probably too

655
00:32:06,600 --> 00:32:08,680
Speaker 3: much so that they're like, I wasn't asking for help,

656
00:32:09,080 --> 00:32:10,840
Speaker 3: but I do. I'm like, oh, I know this person,

657
00:32:10,920 --> 00:32:13,280
Speaker 3: I know a podcast you know host over here. Why

658
00:32:13,280 --> 00:32:17,880
Speaker 3: don't I introduce you? And that's just something I think

659
00:32:17,920 --> 00:32:20,800
Speaker 3: that really goes a long way. I know, for me,

660
00:32:20,960 --> 00:32:24,400
Speaker 3: when people try and help me, I feel so grateful

661
00:32:24,400 --> 00:32:26,200
Speaker 3: to them. I want to do something for them back.

662
00:32:26,240 --> 00:32:28,040
Speaker 3: So it just like that ripple effect happens.

663
00:32:28,520 --> 00:32:30,600
Speaker 1: That's interesting, that's actually actually a good way. That's a

664
00:32:30,600 --> 00:32:32,560
Speaker 1: good thing to do, because that's one of the ways

665
00:32:32,560 --> 00:32:35,520
Speaker 1: you're going to offer value, like help help connect people.

666
00:32:35,920 --> 00:32:40,400
Speaker 1: Like that's I guess we really should talk about your

667
00:32:40,440 --> 00:32:42,080
Speaker 1: business but I want to go the bakfast when I

668
00:32:42,120 --> 00:32:43,360
Speaker 1: comeway from a break, and I want to talk about

669
00:32:44,240 --> 00:32:48,840
Speaker 1: you know, your what your business does, and how I

670
00:32:48,880 --> 00:32:51,040
Speaker 1: really want to find out too how sort of lots

671
00:32:51,080 --> 00:32:53,840
Speaker 1: of bits of advice you could give not advice, but

672
00:32:53,880 --> 00:32:56,760
Speaker 1: you know, some tips and guard rails to people about

673
00:32:57,600 --> 00:32:59,720
Speaker 1: how you run a business, how not how you run

674
00:32:59,720 --> 00:33:01,760
Speaker 1: your busin but how other people can run their businesses

675
00:33:01,760 --> 00:33:05,200
Speaker 1: which rely in terms of marketing on the digital environment.

676
00:33:05,440 --> 00:33:15,040
Speaker 1: So it's going to break and come straight back. I'm

677
00:33:15,080 --> 00:33:17,840
Speaker 1: back here with me and McLeod. We have just sort

678
00:33:17,840 --> 00:33:19,480
Speaker 1: of gone through how she got to where she got

679
00:33:19,480 --> 00:33:25,880
Speaker 1: to in terms of performing establishing her business. And I

680
00:33:25,920 --> 00:33:30,000
Speaker 1: guess probably the first thing that I'd like to know

681
00:33:30,200 --> 00:33:32,960
Speaker 1: is the first thing I'd like to say is this

682
00:33:34,840 --> 00:33:40,440
Speaker 1: Digital agencies are really confusing to most people because a

683
00:33:40,440 --> 00:33:43,240
Speaker 1: lot of people don't know whether or not they're value,

684
00:33:43,280 --> 00:33:47,000
Speaker 1: they're any good or not. I've got any business, I

685
00:33:47,000 --> 00:33:49,560
Speaker 1: know I need to advertise on the market. You know,

686
00:33:49,680 --> 00:33:55,520
Speaker 1: maybe my brand I need to sort of perhaps use

687
00:33:55,560 --> 00:33:57,840
Speaker 1: Instagram or Facebook or whatever the case may be to

688
00:33:58,000 --> 00:33:59,800
Speaker 1: get to my audience. I know I need to build

689
00:33:59,800 --> 00:34:03,240
Speaker 1: an audience. I know I need to have content, but

690
00:34:03,320 --> 00:34:04,560
Speaker 1: I don't know how to do it because I know

691
00:34:04,600 --> 00:34:07,880
Speaker 1: my business. My business might be I don't know. That's

692
00:34:08,680 --> 00:34:10,799
Speaker 1: got nothing to do with marketing. I've just got a

693
00:34:10,800 --> 00:34:15,319
Speaker 1: particular skill. I'm a neurosurgeon, and therefore i know nothing

694
00:34:15,320 --> 00:34:18,000
Speaker 1: about the creative world because I've had time to learn

695
00:34:18,040 --> 00:34:21,440
Speaker 1: about it. And but so someone go get a digital agency,

696
00:34:22,880 --> 00:34:24,880
Speaker 1: and I thought, what the hell's that?

697
00:34:25,120 --> 00:34:25,200
Speaker 2: Like?

698
00:34:25,840 --> 00:34:27,160
Speaker 1: What am I looking for? First off?

699
00:34:27,560 --> 00:34:28,959
Speaker 2: Well, that's a good it's a good question.

700
00:34:29,000 --> 00:34:31,200
Speaker 3: And a lot of people come in and they're they're

701
00:34:31,360 --> 00:34:33,960
Speaker 3: very they're gun shy, usually because they've had a bad

702
00:34:34,000 --> 00:34:35,920
Speaker 3: experience or they've heard about someone that's had a.

703
00:34:35,920 --> 00:34:38,120
Speaker 1: Bad experience, and that's a prevalent thing.

704
00:34:38,120 --> 00:34:41,719
Speaker 3: Oh very and it's it's a really difficult thing to

705
00:34:43,400 --> 00:34:46,560
Speaker 3: you know, deprogram or reprogram for them because they're thought

706
00:34:47,040 --> 00:34:50,920
Speaker 3: and they're suspicious of being spending money and wasting it on.

707
00:34:51,120 --> 00:34:52,880
Speaker 1: Ndred percent because they know it's not cheap.

708
00:34:53,040 --> 00:34:54,759
Speaker 3: No, it's not cheap, and it's not cheap but you

709
00:34:54,800 --> 00:34:58,560
Speaker 3: think you know, but but it's great value and it's

710
00:34:58,760 --> 00:35:01,680
Speaker 3: if you get it right, utilize their own channels generally,

711
00:35:01,680 --> 00:35:04,040
Speaker 3: and that's generally where we start as a digital agency.

712
00:35:04,520 --> 00:35:08,440
Speaker 3: I kind of like to understand the person that we're

713
00:35:08,480 --> 00:35:09,920
Speaker 3: dealing with a lot of We're dealing with a lot

714
00:35:09,920 --> 00:35:11,720
Speaker 3: of CEOs found as business leaders.

715
00:35:12,560 --> 00:35:14,560
Speaker 2: They come, they're a little bit suspicious.

716
00:35:14,640 --> 00:35:16,759
Speaker 3: They might have been recommended to us by someone that

717
00:35:16,880 --> 00:35:18,640
Speaker 3: has had a good experience with us, So that's good,

718
00:35:18,760 --> 00:35:21,319
Speaker 3: that helps, but that they still have a level of

719
00:35:21,360 --> 00:35:24,080
Speaker 3: suspicion around is it's going to work, and how one's

720
00:35:24,080 --> 00:35:27,359
Speaker 3: just going to waste my money. But I think I can,

721
00:35:27,520 --> 00:35:30,560
Speaker 3: and I can confidently say this, if you spend money

722
00:35:30,680 --> 00:35:34,040
Speaker 3: building your owned assets, and when I say owned assets,

723
00:35:34,040 --> 00:35:36,560
Speaker 3: about the assets that you use, like your email, mailing

724
00:35:36,600 --> 00:35:39,600
Speaker 3: list and your digital channels, so your website, your social

725
00:35:39,640 --> 00:35:43,120
Speaker 3: media channels that might be Instagram, Facebook, TikTok, LinkedIn. If

726
00:35:43,160 --> 00:35:46,919
Speaker 3: you build and invest content building and marketing into those

727
00:35:47,040 --> 00:35:50,520
Speaker 3: channels that represent you and your business, you're not wasting

728
00:35:50,560 --> 00:35:55,560
Speaker 3: money because you're building up an audience immediately. And the

729
00:35:55,600 --> 00:35:58,400
Speaker 3: great thing about those social channels particularly is they've got

730
00:35:58,440 --> 00:36:01,200
Speaker 3: an audience already there. If you can find a way

731
00:36:01,239 --> 00:36:03,600
Speaker 3: to just get your content in front of them about

732
00:36:03,600 --> 00:36:06,120
Speaker 3: your business, then you've got free marketing.

733
00:36:06,200 --> 00:36:06,600
Speaker 2: Essentially.

734
00:36:06,680 --> 00:36:09,680
Speaker 3: Yes, you're paying for the agency to prepare the content

735
00:36:09,800 --> 00:36:14,160
Speaker 3: to put it out there, but the actual marketing itself

736
00:36:14,239 --> 00:36:16,239
Speaker 3: is free. So you're not paying a billboard, you're not

737
00:36:16,280 --> 00:36:19,160
Speaker 3: paying a TVC, you're not paying for a magazine. You're

738
00:36:19,360 --> 00:36:22,640
Speaker 3: just building and investing into your owned assets. And that's

739
00:36:23,400 --> 00:36:26,040
Speaker 3: the best starting point for a business. If they've done,

740
00:36:26,320 --> 00:36:28,359
Speaker 3: they're not really investing in marketing at the moment. A

741
00:36:28,360 --> 00:36:32,440
Speaker 3: lot of companies that might have the business manager or

742
00:36:32,440 --> 00:36:35,719
Speaker 3: the administration team helping with a social post here and there,

743
00:36:35,760 --> 00:36:39,840
Speaker 3: and that's great, that works. But what Instagram likes, particularly

744
00:36:39,880 --> 00:36:42,000
Speaker 3: in Facebook and all the social platforms that they like

745
00:36:42,239 --> 00:36:45,839
Speaker 3: regular content posts. They like to know that you're a

746
00:36:45,920 --> 00:36:49,239
Speaker 3: business that is support, you know, is genuine about your

747
00:36:49,280 --> 00:36:49,799
Speaker 3: marketing intent.

748
00:36:50,360 --> 00:36:52,040
Speaker 1: Regular daily or weekly.

749
00:36:51,800 --> 00:36:54,480
Speaker 3: Daily, daily, daily, every couple of days at least, but

750
00:36:54,719 --> 00:36:57,439
Speaker 3: it feels regular. It's every two days or every day

751
00:36:57,520 --> 00:36:59,440
Speaker 3: or every three days. It's got to feel regular. The

752
00:36:59,480 --> 00:37:02,200
Speaker 3: algorithm notices whether it's on off.

753
00:37:02,880 --> 00:37:05,920
Speaker 1: So the algorithm notices the rhythm they do.

754
00:37:06,080 --> 00:37:09,400
Speaker 3: And it's like SEO and Google. You know, if your

755
00:37:09,440 --> 00:37:13,520
Speaker 3: website is feeling a bit dodgy, you've got you know,

756
00:37:13,719 --> 00:37:16,320
Speaker 3: ads running all over it and you don't have genuine

757
00:37:16,360 --> 00:37:20,240
Speaker 3: content there. Google just bypasses it, it won't send organic

758
00:37:20,320 --> 00:37:23,640
Speaker 3: traffic there. And in the same way, the algorithms on

759
00:37:23,960 --> 00:37:28,160
Speaker 3: Instagram and Facebook and TikTok, they like to see genuine businesses.

760
00:37:28,200 --> 00:37:30,320
Speaker 3: They don't want to they don't want to trick people.

761
00:37:30,360 --> 00:37:33,839
Speaker 3: They want to send genuine consumers to genuine businesses and

762
00:37:33,880 --> 00:37:34,919
Speaker 3: make something.

763
00:37:35,000 --> 00:37:37,760
Speaker 1: Genuine businesses, what do you mean by businesses.

764
00:37:37,280 --> 00:37:39,560
Speaker 3: That are going to send that product on time or

765
00:37:39,600 --> 00:37:42,920
Speaker 3: deliver that service correctly and pay, you know, charge the

766
00:37:42,960 --> 00:37:47,040
Speaker 3: right amount and not scam people basically, so you know,

767
00:37:47,120 --> 00:37:49,840
Speaker 3: it's not in Google's interests, it's not in Instagram's interests

768
00:37:49,920 --> 00:37:53,920
Speaker 3: to connect in terms of the audience exactly with dodgy businesses.

769
00:37:54,000 --> 00:37:59,120
Speaker 3: So they algorithm detects whether you're look and feel like

770
00:37:59,200 --> 00:38:02,440
Speaker 3: a genuine business. And that's where marketing is so important

771
00:38:02,440 --> 00:38:04,920
Speaker 3: for these businesses too. So if you've got your neurosurgeon

772
00:38:05,040 --> 00:38:07,759
Speaker 3: and he's, you know, looking for some new business, he

773
00:38:07,800 --> 00:38:10,480
Speaker 3: needs to tell people why he is the person to

774
00:38:10,560 --> 00:38:15,319
Speaker 3: do that business for a consumer, so's he would share

775
00:38:15,360 --> 00:38:19,760
Speaker 3: his best work, his case studies, his testimonials from happy clients.

776
00:38:20,280 --> 00:38:22,000
Speaker 3: That would be the kind of content that you would

777
00:38:22,040 --> 00:38:25,240
Speaker 3: then promote all over your social media and start building

778
00:38:25,360 --> 00:38:28,960
Speaker 3: up a reputation or in the digital space, for that

779
00:38:29,040 --> 00:38:32,960
Speaker 3: probably replicates his amazing reputation or her amazing reputation in

780
00:38:33,000 --> 00:38:35,800
Speaker 3: the physical space so that people can do their searching.

781
00:38:35,840 --> 00:38:40,480
Speaker 3: And I think businesses can't underestimate how much research consumers

782
00:38:40,480 --> 00:38:42,359
Speaker 3: are doing, even if it's just on their mobile phone

783
00:38:42,400 --> 00:38:44,480
Speaker 3: on the bus or in a cab on the way

784
00:38:44,520 --> 00:38:46,839
Speaker 3: here and there. They're researching all the time. So if

785
00:38:46,880 --> 00:38:50,960
Speaker 3: they're buying their you know, coffee, they've probably looked at

786
00:38:50,960 --> 00:38:53,080
Speaker 3: the reviews before they get to the coffee shop.

787
00:38:53,120 --> 00:38:55,640
Speaker 2: You know. People are people are very savvy, you know,

788
00:38:55,800 --> 00:38:56,880
Speaker 2: and it's kind of innate.

789
00:38:56,960 --> 00:39:00,400
Speaker 3: Now they're savvy just because they've got the phone in

790
00:39:00,440 --> 00:39:02,560
Speaker 3: their hand and they can check the Instagram. That's the

791
00:39:02,560 --> 00:39:04,399
Speaker 3: first thing people do. They go to the Instagram. Oh

792
00:39:04,520 --> 00:39:06,800
Speaker 3: the Instagram looks a bit out of date. They don't post.

793
00:39:07,480 --> 00:39:09,400
Speaker 3: I don't think I'm going to go there, you know,

794
00:39:09,440 --> 00:39:12,399
Speaker 3: whereas if it's oh wow, the Instagram's fresh, it's got

795
00:39:12,560 --> 00:39:15,520
Speaker 3: you know, stories going at the top, it's got digital

796
00:39:15,560 --> 00:39:20,000
Speaker 3: content posted regularly. Okay, this is a genuine business. And

797
00:39:20,040 --> 00:39:22,560
Speaker 3: I can see their consumers like it. They're getting lots

798
00:39:22,560 --> 00:39:24,359
Speaker 3: of likes, so that means it must mean that it's

799
00:39:24,400 --> 00:39:26,719
Speaker 3: safe for me to engage with them. And that's a

800
00:39:26,920 --> 00:39:29,960
Speaker 3: tick of approval for consumers, and that just sees we

801
00:39:30,040 --> 00:39:33,120
Speaker 3: have new customers. Clients come to us with their businesses,

802
00:39:33,600 --> 00:39:36,600
Speaker 3: and their socials will bump along and have been bumping

803
00:39:36,600 --> 00:39:38,480
Speaker 3: along for a while, and then they start to do

804
00:39:38,560 --> 00:39:42,200
Speaker 3: some regular posting and immediately you can see all the

805
00:39:42,239 --> 00:39:44,560
Speaker 3: metrics going up into the right. So it's like a

806
00:39:44,560 --> 00:39:48,440
Speaker 3: hockey stick and it really and their sales start following. Now,

807
00:39:48,800 --> 00:39:52,359
Speaker 3: in a retail business where the price of the product is, say,

808
00:39:52,600 --> 00:39:55,120
Speaker 3: you know, under hundred dollars, it's quite easy to set

809
00:39:55,239 --> 00:39:57,600
Speaker 3: you know, churn through a velocity of sales.

810
00:39:57,880 --> 00:39:59,560
Speaker 2: In a leeds business where you might be.

811
00:39:59,520 --> 00:40:01,960
Speaker 3: Asking for one thousand dollars or two thousand or big

812
00:40:02,000 --> 00:40:05,960
Speaker 3: ticket up prices, it takes more time to build that

813
00:40:06,000 --> 00:40:08,959
Speaker 3: trust with the consumer, but the marketing is the same.

814
00:40:09,000 --> 00:40:09,839
Speaker 2: You've got to build that.

815
00:40:09,760 --> 00:40:11,800
Speaker 3: Trust and you can do it really quickly on social

816
00:40:11,800 --> 00:40:13,799
Speaker 3: media and digital platforms.

817
00:40:14,000 --> 00:40:16,000
Speaker 1: So just just on an example of the let's say

818
00:40:16,040 --> 00:40:19,480
Speaker 1: the neurologists, is that we're doing like lots of neurology

819
00:40:20,440 --> 00:40:25,240
Speaker 1: clients or patients, but the neurologists has decided to launch

820
00:40:25,239 --> 00:40:28,239
Speaker 1: an app. Yeah, that people who can't afford to come

821
00:40:28,239 --> 00:40:34,000
Speaker 1: and see him or her would also like access to

822
00:40:34,239 --> 00:40:36,799
Speaker 1: the sorts of things that he or she does day

823
00:40:36,840 --> 00:40:40,400
Speaker 1: to day, and so the app might have an education

824
00:40:40,480 --> 00:40:43,239
Speaker 1: page on there. You know, what does dementia mean, what

825
00:40:43,280 --> 00:40:51,120
Speaker 1: does Alzheimer's disease? What does Parkinson's? Just just information and

826
00:40:51,680 --> 00:40:54,319
Speaker 1: it's you know, the neurology has got to charge two

827
00:40:54,360 --> 00:40:59,200
Speaker 1: bucks a month just to cover his costs. Are you

828
00:40:59,280 --> 00:41:00,960
Speaker 1: saying to me that when that client comes to you,

829
00:41:02,040 --> 00:41:03,640
Speaker 1: one of the first things that you would do is

830
00:41:03,680 --> 00:41:07,959
Speaker 1: get him or her to establish their credentials. Yeah, straight up, blake,

831
00:41:08,440 --> 00:41:09,080
Speaker 1: what have they done?

832
00:41:09,480 --> 00:41:12,800
Speaker 2: Yeah? Absolutely? It might be a new photo shoot.

833
00:41:12,920 --> 00:41:16,080
Speaker 3: The photos that we're using on socials, they may not

834
00:41:16,120 --> 00:41:17,920
Speaker 3: have any, They may not have their they probably don't

835
00:41:17,920 --> 00:41:19,279
Speaker 3: have it. Yeah, so you need to go and get

836
00:41:19,320 --> 00:41:21,520
Speaker 3: a photo shoot so that you look credible. You know,

837
00:41:21,560 --> 00:41:23,640
Speaker 3: you need to look like a neurologist. You need to

838
00:41:23,680 --> 00:41:26,840
Speaker 3: be wearing your doctor's.

839
00:41:26,360 --> 00:41:28,880
Speaker 1: Gown, standing in front of her an MRI machine or

840
00:41:28,880 --> 00:41:29,200
Speaker 1: something like that.

841
00:41:29,280 --> 00:41:31,839
Speaker 3: Yeah, that's right, And then you know the bio and

842
00:41:31,880 --> 00:41:34,400
Speaker 3: your copy on your website and your socials need to

843
00:41:34,400 --> 00:41:37,000
Speaker 3: marry up. So a lot of people are going to

844
00:41:37,040 --> 00:41:39,240
Speaker 3: the Instagram and then they'll immediately go to the website.

845
00:41:39,239 --> 00:41:42,160
Speaker 3: And if those two things look different, again, the trust

846
00:41:42,800 --> 00:41:45,239
Speaker 3: you know, red flag goes off in people's mind. They're like, well,

847
00:41:45,320 --> 00:41:47,440
Speaker 3: this feels a bit dodgy. So all of their brand

848
00:41:47,480 --> 00:41:49,800
Speaker 3: assets need to look the same. And that could be

849
00:41:49,840 --> 00:41:52,040
Speaker 3: a photo. That could be one photo that looks the

850
00:41:52,080 --> 00:41:54,759
Speaker 3: same across all your channels. And that's pretty simple, you know,

851
00:41:54,880 --> 00:41:58,759
Speaker 3: And you know, I think you can't can't underestimate the

852
00:41:58,840 --> 00:42:02,200
Speaker 3: quality or the value of a quality photo photo or

853
00:42:02,200 --> 00:42:05,000
Speaker 3: photo shoot, you know, something that really tells your story,

854
00:42:05,040 --> 00:42:09,000
Speaker 3: your brand. You know this, You've got great photos of you,

855
00:42:09,160 --> 00:42:12,480
Speaker 3: and that gives that safety and security around who Mark

856
00:42:12,520 --> 00:42:15,480
Speaker 3: Borris is to the market. And same thing with the neurologist,

857
00:42:15,480 --> 00:42:19,880
Speaker 3: same thing with any business. A steady brand and a

858
00:42:19,920 --> 00:42:22,560
Speaker 3: good set of photos goes a long way as it

859
00:42:22,600 --> 00:42:25,200
Speaker 3: sets reassurance up for that consumer and.

860
00:42:25,160 --> 00:42:25,920
Speaker 2: Then good copy.

861
00:42:26,080 --> 00:42:28,880
Speaker 3: So who you are, why you're the person that should

862
00:42:28,920 --> 00:42:32,000
Speaker 3: be doing this job for me? And that can be

863
00:42:32,280 --> 00:42:38,000
Speaker 3: anything from the coffee shop to the financier to the

864
00:42:38,360 --> 00:42:41,160
Speaker 3: kitchen maker. They all need to have this same robust

865
00:42:41,200 --> 00:42:44,440
Speaker 3: why should you trust me? Why am I qualified to

866
00:42:44,480 --> 00:42:46,800
Speaker 3: do this? Why I'm qualified to do this because here's

867
00:42:47,120 --> 00:42:49,279
Speaker 3: x amount of examples of my work that I've done

868
00:42:49,280 --> 00:42:51,880
Speaker 3: in the past. Here are my happy customers, and here's

869
00:42:52,000 --> 00:42:54,879
Speaker 3: how I deliver. Here's my process, here's our deliver that

870
00:42:55,000 --> 00:42:57,120
Speaker 3: work to you. Will offer that service or.

871
00:42:57,640 --> 00:43:00,480
Speaker 1: In your stories or in your one of the or

872
00:43:00,560 --> 00:43:00,920
Speaker 1: of you.

873
00:43:00,880 --> 00:43:02,120
Speaker 2: You got to do it really concise.

874
00:43:02,239 --> 00:43:06,359
Speaker 3: You know that photo, the audience and how you're serving them,

875
00:43:06,400 --> 00:43:07,560
Speaker 3: and almost your process.

876
00:43:08,000 --> 00:43:11,320
Speaker 2: That can be encapsulated in a very small bio. You

877
00:43:11,400 --> 00:43:12,719
Speaker 2: can you can you.

878
00:43:12,680 --> 00:43:16,120
Speaker 3: Know, bring define that if you fine tune the words,

879
00:43:16,440 --> 00:43:18,000
Speaker 3: you can bring that down so it just is in

880
00:43:18,040 --> 00:43:19,920
Speaker 3: the headline of your bio and the headline of your

881
00:43:19,960 --> 00:43:24,800
Speaker 3: website very easily. And that sets the ball rolling. They

882
00:43:24,880 --> 00:43:27,640
Speaker 3: might like that, they might save that image, they might

883
00:43:27,680 --> 00:43:30,160
Speaker 3: share it with a friend, And that's the beginning. And

884
00:43:30,200 --> 00:43:33,719
Speaker 3: we can see those engagement metrics within those digital platforms,

885
00:43:34,120 --> 00:43:36,880
Speaker 3: and we can see what posts are working really well

886
00:43:37,120 --> 00:43:41,880
Speaker 3: through views, through likes, through comments, shares, saves, and that

887
00:43:41,920 --> 00:43:44,359
Speaker 3: gives us a really good indication of okay, that piece

888
00:43:44,400 --> 00:43:47,719
Speaker 3: of content is working versus something that just rolls down.

889
00:43:47,840 --> 00:43:49,279
Speaker 1: What do you do? Just then you do more if

890
00:43:49,320 --> 00:43:50,920
Speaker 1: that works, so I'm going to do more more of that.

891
00:43:51,120 --> 00:43:56,680
Speaker 3: Yeah, exactly, and hopefully again from a concern conversion perspective,

892
00:43:56,719 --> 00:43:58,640
Speaker 3: it turns into sales or leads for them or at

893
00:43:58,719 --> 00:44:03,800
Speaker 3: least an engagement. So in conversion of a retail sale. Again,

894
00:44:03,800 --> 00:44:07,880
Speaker 3: if the price is you know, not not expensive, people

895
00:44:07,880 --> 00:44:08,720
Speaker 3: can take risks.

896
00:44:08,840 --> 00:44:10,040
Speaker 2: That can buy something.

897
00:44:10,040 --> 00:44:14,120
Speaker 1: That's me on Instagram I bought.

898
00:44:13,520 --> 00:44:16,279
Speaker 2: I know, the mailing bag comes to your front doing

899
00:44:16,320 --> 00:44:16,840
Speaker 2: You're like, what is this?

900
00:44:17,040 --> 00:44:19,439
Speaker 1: Why did I buy that? Yeah? Because it never looks

901
00:44:19,520 --> 00:44:21,439
Speaker 1: there's never a lot of times like there's a few

902
00:44:21,520 --> 00:44:25,640
Speaker 1: things I made some mad mistakes, so mad, like what

903
00:44:25,680 --> 00:44:28,040
Speaker 1: the fuck did I buy that for? I don't remember

904
00:44:28,080 --> 00:44:31,719
Speaker 1: buying it. Sometimes, but it works because that looks pretty good. Yeah.

905
00:44:32,080 --> 00:44:34,319
Speaker 1: And then and by the way, I don't go looking

906
00:44:34,320 --> 00:44:35,520
Speaker 1: for it. It finds me.

907
00:44:35,640 --> 00:44:38,320
Speaker 3: It finds you exactly, And there's one click with the

908
00:44:38,360 --> 00:44:41,279
Speaker 3: Apple pay you just checked out, and suddenly you know

909
00:44:41,360 --> 00:44:41,960
Speaker 3: it's ten o'clock.

910
00:44:42,600 --> 00:44:46,600
Speaker 1: Bought something just And that's that's about what you were

911
00:44:46,600 --> 00:44:49,319
Speaker 1: saying before. Once you got your content right and it's

912
00:44:49,400 --> 00:44:53,760
Speaker 1: and it's packaged up properly, the rest is done for you. Well,

913
00:44:54,200 --> 00:44:55,239
Speaker 1: the algorithm does it for you.

914
00:44:55,480 --> 00:44:58,680
Speaker 3: It's funny and Cody de Sanchez just said this. Things

915
00:44:58,719 --> 00:45:01,680
Speaker 3: sell if they if they're the right product. You know,

916
00:45:02,200 --> 00:45:05,879
Speaker 3: if you've got a good product, the marketing works if

917
00:45:05,920 --> 00:45:08,920
Speaker 3: the product, you know, if your marketing is not work

918
00:45:09,080 --> 00:45:11,799
Speaker 3: is not good. It may be that the product's not good.

919
00:45:11,880 --> 00:45:14,160
Speaker 3: It may be that you know your product isn't as

920
00:45:14,160 --> 00:45:17,080
Speaker 3: good as it could be. So marketing is only as

921
00:45:17,120 --> 00:45:20,040
Speaker 3: good as the product or the service that you're selling.

922
00:45:21,040 --> 00:45:22,160
Speaker 2: So you have to think about that.

923
00:45:22,320 --> 00:45:25,120
Speaker 3: You need to work into your into making sure that

924
00:45:25,160 --> 00:45:27,040
Speaker 3: product or offering is as good as it can be

925
00:45:27,200 --> 00:45:30,839
Speaker 3: and then you know, the marketing follows. But obviously you've

926
00:45:30,880 --> 00:45:32,920
Speaker 3: got to have good marketing too that kind of lines

927
00:45:33,000 --> 00:45:33,560
Speaker 3: up with.

928
00:45:33,400 --> 00:45:36,680
Speaker 2: That product and service. But you don't need to spend

929
00:45:36,680 --> 00:45:38,080
Speaker 2: a lot of money on marketing, like I.

930
00:45:38,000 --> 00:45:39,480
Speaker 1: Said, you to spend a lot of time on those.

931
00:45:39,520 --> 00:45:42,840
Speaker 1: You need to do quality. The content is time, that's.

932
00:45:42,719 --> 00:45:46,160
Speaker 3: Right, and that's the part that's that takes the investment.

933
00:45:46,239 --> 00:45:51,200
Speaker 3: It's developing the messaging, and the messaging can be high.

934
00:45:51,200 --> 00:45:51,880
Speaker 2: I'm me and a cloud.

935
00:45:51,920 --> 00:45:53,879
Speaker 3: This is what I do and this is how you can,

936
00:45:54,320 --> 00:45:57,600
Speaker 3: you know, buy my service. And it has to be

937
00:45:57,640 --> 00:46:00,920
Speaker 3: something that people want. People need to want what you're offering.

938
00:46:02,080 --> 00:46:05,680
Speaker 3: But if you don't can't communicate that offer very clearly,

939
00:46:05,840 --> 00:46:09,480
Speaker 3: or you're not communicating very clearly, then obviously the marketing

940
00:46:09,760 --> 00:46:13,399
Speaker 3: won't sell your product because you're not lining up your

941
00:46:13,400 --> 00:46:16,319
Speaker 3: marketing with your offer. So it is you have to

942
00:46:16,440 --> 00:46:18,160
Speaker 3: line those two things up. And that's why you do

943
00:46:18,280 --> 00:46:21,400
Speaker 3: need generally someone who is an expert in that area,

944
00:46:21,440 --> 00:46:24,520
Speaker 3: because it is hard for when you're in the trenches.

945
00:46:24,200 --> 00:46:27,520
Speaker 2: Of your own business to see things other than in

946
00:46:27,560 --> 00:46:28,040
Speaker 2: your view.

947
00:46:28,320 --> 00:46:30,320
Speaker 3: You know, you're not looking at it as a consumer,

948
00:46:30,320 --> 00:46:31,520
Speaker 3: you're looking at as a business owner.

949
00:46:31,560 --> 00:46:33,960
Speaker 1: And on the example of neurologies. Neurologies is they're thinking

950
00:46:33,960 --> 00:46:36,680
Speaker 1: about what he or she does like they're neurologists, you know,

951
00:46:36,960 --> 00:46:40,640
Speaker 1: looking inside people's brain. They probably don't have the time

952
00:46:40,719 --> 00:46:43,680
Speaker 1: nor the skill probably to actually see in terms of

953
00:46:43,719 --> 00:46:47,080
Speaker 1: their content, what sells, what works, which is sort of

954
00:46:47,120 --> 00:46:50,400
Speaker 1: like you know, seeing a lot of them get confused.

955
00:46:50,520 --> 00:46:52,520
Speaker 1: We'll get a bit nervous about using an agency, but

956
00:46:53,120 --> 00:46:56,200
Speaker 1: that's the reason you need an agency, because an agency

957
00:46:56,239 --> 00:46:58,279
Speaker 1: can work it out out how to do it, how

958
00:46:58,320 --> 00:47:00,880
Speaker 1: to package it up. But you do agency because you

959
00:47:00,880 --> 00:47:04,160
Speaker 1: can't do everything. You can't be the marketing person and

960
00:47:04,239 --> 00:47:07,640
Speaker 1: the skill. Yeah, the persons the service of the product

961
00:47:07,680 --> 00:47:08,040
Speaker 1: as well.

962
00:47:08,160 --> 00:47:11,480
Speaker 3: Well. We do monthly reports for our clients and a

963
00:47:11,480 --> 00:47:12,799
Speaker 3: lot of them are like, oh no, just send it

964
00:47:12,840 --> 00:47:14,399
Speaker 3: to me. We don't need to present it. You don't

965
00:47:14,440 --> 00:47:16,600
Speaker 3: need to present it. But actually when we present it,

966
00:47:16,640 --> 00:47:18,720
Speaker 3: we kind of insist on presenting it in our weekly

967
00:47:18,760 --> 00:47:21,359
Speaker 3: whips and when we present it, put it up on

968
00:47:21,400 --> 00:47:24,360
Speaker 3: the screen. We do a lot of our meetings of

969
00:47:24,400 --> 00:47:25,960
Speaker 3: a zoom by the way, so it's kind of you

970
00:47:26,280 --> 00:47:28,640
Speaker 3: very easy to just watch it on the screen from

971
00:47:28,640 --> 00:47:32,879
Speaker 3: wherever you are. They're always blown away by the analytics

972
00:47:32,960 --> 00:47:37,640
Speaker 3: of of their own content. It's every single month, even

973
00:47:37,680 --> 00:47:39,759
Speaker 3: if they've seen it the same thing month to month,

974
00:47:39,800 --> 00:47:42,319
Speaker 3: the different content. They'll be blown away by the fact that,

975
00:47:42,360 --> 00:47:45,120
Speaker 3: oh wow, that worked. Wow, Why did that get somebody saves?

976
00:47:45,160 --> 00:47:49,240
Speaker 3: Why people responding to that? The things that they surprise

977
00:47:49,320 --> 00:47:51,920
Speaker 3: them the most, the things that they do in their

978
00:47:51,960 --> 00:47:55,480
Speaker 3: every day the ordinary. So that bts behind the scenes content.

979
00:47:55,640 --> 00:47:57,440
Speaker 3: You know, why do they want to see me behind

980
00:47:57,440 --> 00:47:57,920
Speaker 3: the scenes?

981
00:47:57,960 --> 00:47:58,520
Speaker 2: Will they do?

982
00:47:58,719 --> 00:48:01,600
Speaker 1: Yeah? They want to look. That sort of goes towards

983
00:48:01,880 --> 00:48:03,560
Speaker 1: how I get to know actually get to know?

984
00:48:03,840 --> 00:48:07,200
Speaker 3: Yeah, And a lot of our clients. We deal with

985
00:48:07,280 --> 00:48:10,200
Speaker 3: a lot of personal brands. There's two camps, some that

986
00:48:10,360 --> 00:48:13,919
Speaker 3: love being on camera and the ones that just will

987
00:48:13,920 --> 00:48:16,920
Speaker 3: do everything to avoid it. Now, one hundred percent of

988
00:48:16,960 --> 00:48:21,920
Speaker 3: the time, if that business owner isn't on camera already,

989
00:48:21,680 --> 00:48:23,760
Speaker 3: their business will grow when they're on camera.

990
00:48:23,920 --> 00:48:26,480
Speaker 2: It is just it is infallible.

991
00:48:26,560 --> 00:48:30,120
Speaker 3: You know that business will get better, more sales, more

992
00:48:30,160 --> 00:48:33,520
Speaker 3: engagement if they're on camera. And as much as business

993
00:48:33,520 --> 00:48:36,480
Speaker 3: owners hate to be on camera, I would highly recommend

994
00:48:37,320 --> 00:48:38,919
Speaker 3: trying to overcome that fear.

995
00:48:39,000 --> 00:48:41,000
Speaker 2: Even if there's ways that you can do it without.

996
00:48:40,760 --> 00:48:43,160
Speaker 3: Having to talk to camera or do an interview, there's

997
00:48:43,200 --> 00:48:46,400
Speaker 3: other ways you can just be appearing in shots.

998
00:48:46,520 --> 00:48:49,640
Speaker 2: You know, this is me at on site at my business.

999
00:48:50,800 --> 00:48:53,520
Speaker 3: That will go a long way to just show the credibility,

1000
00:48:53,520 --> 00:48:56,360
Speaker 3: because I think one thing with social media is anyone

1001
00:48:56,360 --> 00:48:58,520
Speaker 3: can pop up a new social media platform and put

1002
00:48:58,520 --> 00:49:02,000
Speaker 3: pretty pictures up and pretend that that's their business and

1003
00:49:02,040 --> 00:49:04,560
Speaker 3: it's not really a genuine business or it's not hasn't

1004
00:49:04,560 --> 00:49:07,400
Speaker 3: got credibility. Whereas when you put your face out there

1005
00:49:07,440 --> 00:49:11,319
Speaker 3: as a CEO and founder and owner business owner, immediately

1006
00:49:11,480 --> 00:49:14,160
Speaker 3: that tells people you are in the business, you run

1007
00:49:14,160 --> 00:49:17,920
Speaker 3: the business, and your business is something that you're proud

1008
00:49:17,960 --> 00:49:19,879
Speaker 3: of in your part of, so that goes a long

1009
00:49:19,920 --> 00:49:21,080
Speaker 3: way with consumers.

1010
00:49:20,719 --> 00:49:23,839
Speaker 1: That's interestingly proud of and part of, because that's really important,

1011
00:49:24,719 --> 00:49:27,040
Speaker 1: because why would I deal with you or your business

1012
00:49:27,040 --> 00:49:28,919
Speaker 1: if you're not prepared to tell me who you are

1013
00:49:29,080 --> 00:49:33,719
Speaker 1: and I why don't you tell me how proud of

1014
00:49:33,719 --> 00:49:37,359
Speaker 1: it you are, like and why you started it? That's right,

1015
00:49:37,400 --> 00:49:38,040
Speaker 1: it's your story.

1016
00:49:38,160 --> 00:49:40,759
Speaker 3: The stories are the parts that people love the most.

1017
00:49:40,800 --> 00:49:42,240
Speaker 3: They want to hear the beginning.

1018
00:49:42,640 --> 00:49:44,200
Speaker 1: I can ask you this question because a lot of

1019
00:49:44,200 --> 00:49:46,640
Speaker 1: times people think the stories. I've got to say, well,

1020
00:49:46,680 --> 00:49:49,040
Speaker 1: you know, like I was. You know, I was brought

1021
00:49:49,120 --> 00:49:51,560
Speaker 1: up in a farm in India, and you know I

1022
00:49:51,680 --> 00:49:54,120
Speaker 1: used to have to I never had a shower my

1023
00:49:54,120 --> 00:49:57,800
Speaker 1: whole life, never had fresh running water, never there's no bathroom.

1024
00:49:57,880 --> 00:50:01,960
Speaker 1: I was dirty. And then I somehow managed to crawl

1025
00:50:02,040 --> 00:50:04,400
Speaker 1: from one place to a place and I put myself

1026
00:50:04,400 --> 00:50:10,680
Speaker 1: through university. And then the adversity story, Yeah, is it necessary? Well, look,

1027
00:50:10,680 --> 00:50:11,760
Speaker 1: I mean if it's real.

1028
00:50:11,920 --> 00:50:16,320
Speaker 3: To be genuine, yeah, Look, I think people that's exactly

1029
00:50:16,360 --> 00:50:18,120
Speaker 3: where people have their stumbling bots, so like, oh, my

1030
00:50:18,160 --> 00:50:19,320
Speaker 3: story is not interesting.

1031
00:50:19,400 --> 00:50:20,680
Speaker 2: I just went to union.

1032
00:50:21,320 --> 00:50:24,000
Speaker 3: You know, I started a business, but it is because

1033
00:50:24,040 --> 00:50:26,319
Speaker 3: the nuances in between that is that.

1034
00:50:26,280 --> 00:50:29,120
Speaker 1: Where you come in I want to find I'll work

1035
00:50:29,160 --> 00:50:30,200
Speaker 1: out your story.

1036
00:50:29,960 --> 00:50:33,040
Speaker 3: Is yeah, well there's always more than that story, by

1037
00:50:33,040 --> 00:50:34,480
Speaker 3: the way, you know, they're like, oh, yeah, no, I

1038
00:50:34,480 --> 00:50:36,960
Speaker 3: did get divorced, Oh no, I did have you know

1039
00:50:37,640 --> 00:50:41,080
Speaker 3: a failed business? Or I did you know start that

1040
00:50:41,200 --> 00:50:43,360
Speaker 3: and then you know, lost heap of money and that

1041
00:50:43,520 --> 00:50:44,319
Speaker 3: started something else.

1042
00:50:44,320 --> 00:50:46,319
Speaker 2: There's always a million stories in there.

1043
00:50:47,640 --> 00:50:50,080
Speaker 3: There might be like, oh, a childhood passion that's just

1044
00:50:50,120 --> 00:50:52,359
Speaker 3: suddenly popped up in their thirties that they've suddenly turned

1045
00:50:52,360 --> 00:50:55,719
Speaker 3: into a lifelonger career dream. You know, there's there is

1046
00:50:55,719 --> 00:50:58,920
Speaker 3: a story there. It's just their willingness to or not willingness.

1047
00:50:58,960 --> 00:51:02,719
Speaker 3: It's just their memory or their importance they're placed on it.

1048
00:51:03,239 --> 00:51:05,719
Speaker 3: And that's where you you know, a lot of the

1049
00:51:05,880 --> 00:51:07,800
Speaker 3: kind of initial part of getting to know a business

1050
00:51:07,840 --> 00:51:10,520
Speaker 3: is like spending a lot of time talking to those

1051
00:51:10,800 --> 00:51:13,800
Speaker 3: people and I mean they love talking generally, they just

1052
00:51:13,840 --> 00:51:15,719
Speaker 3: don't want to do it on camera. So it's that

1053
00:51:15,760 --> 00:51:17,799
Speaker 3: transition of being able to say that content is so

1054
00:51:17,920 --> 00:51:19,799
Speaker 3: great and when it comes out of your mouth, it's

1055
00:51:19,960 --> 00:51:21,920
Speaker 3: really great and We're working with a client at the

1056
00:51:21,960 --> 00:51:27,040
Speaker 3: moment who's a wonderful woman and she has incredible stories,

1057
00:51:27,320 --> 00:51:30,400
Speaker 3: but just has had that reluctance to be on camera

1058
00:51:31,239 --> 00:51:33,920
Speaker 3: and has seen we've kind of encouraged her to be

1059
00:51:34,000 --> 00:51:36,680
Speaker 3: on camera and she's gone with it and the results

1060
00:51:36,719 --> 00:51:37,440
Speaker 3: have been incredible.

1061
00:51:37,440 --> 00:51:38,399
Speaker 2: But people want more.

1062
00:51:38,440 --> 00:51:40,879
Speaker 3: They're like, Okay, but more, I want to hear more

1063
00:51:40,920 --> 00:51:43,160
Speaker 3: about why you're running that business and what you'll do

1064
00:51:43,360 --> 00:51:46,160
Speaker 3: and how you got there, and it's they're.

1065
00:51:46,040 --> 00:51:46,680
Speaker 2: Hungry for it.

1066
00:51:46,719 --> 00:51:51,359
Speaker 3: And in fact, I think people almost won't engage long

1067
00:51:51,480 --> 00:51:54,759
Speaker 3: term with businesses unless they really have formed a deep

1068
00:51:54,760 --> 00:51:58,160
Speaker 3: connection with them. They might have the odd transaction on

1069
00:51:58,239 --> 00:52:00,400
Speaker 3: Instagram at night just to get their fear did all

1070
00:52:00,400 --> 00:52:03,319
Speaker 3: a you know, face cream or something, But in terms

1071
00:52:03,400 --> 00:52:06,840
Speaker 3: of doing something serious, a serious piece of business, that's

1072
00:52:06,880 --> 00:52:09,680
Speaker 3: going to take a big connection, and you can form

1073
00:52:09,719 --> 00:52:12,319
Speaker 3: those connections through digital and social channels. Now I think

1074
00:52:12,360 --> 00:52:15,719
Speaker 3: you can really build a you know, I can't tell

1075
00:52:15,719 --> 00:52:17,760
Speaker 3: you how many times I've had been dealing with people

1076
00:52:17,760 --> 00:52:20,120
Speaker 3: in business on Zoom for a year and they'll meet

1077
00:52:20,160 --> 00:52:20,800
Speaker 3: them in real.

1078
00:52:20,600 --> 00:52:23,120
Speaker 2: Life and I'll be like, have we met before? No,

1079
00:52:23,440 --> 00:52:25,600
Speaker 2: we haven't. We've only been dealing on Zoom like no way.

1080
00:52:26,320 --> 00:52:28,640
Speaker 3: It feels like we know each other and you can

1081
00:52:28,719 --> 00:52:33,920
Speaker 3: form a deep connection with people personally in digital ways,

1082
00:52:34,000 --> 00:52:35,719
Speaker 3: which maybe isn't the best thing in the world, but

1083
00:52:35,840 --> 00:52:37,719
Speaker 3: it's you know, it's valuable. It means that you can

1084
00:52:37,760 --> 00:52:39,840
Speaker 3: have connections with people in all parts of the world.

1085
00:52:40,680 --> 00:52:46,320
Speaker 3: You know, we're running a retreat in Bali for Jackie Gillies,

1086
00:52:46,360 --> 00:52:49,400
Speaker 3: one of our clients, and you know we've been setting

1087
00:52:49,560 --> 00:52:51,600
Speaker 3: it up from here, so we're dealing with all the

1088
00:52:51,640 --> 00:52:55,120
Speaker 3: Balinese people and we're dealing with them on Zoom. So

1089
00:52:55,480 --> 00:53:01,480
Speaker 3: you know, the hotel staff, the retreat staff, the workshop staff,

1090
00:53:01,480 --> 00:53:02,400
Speaker 3: they're all.

1091
00:53:02,320 --> 00:53:03,000
Speaker 2: Getting on Zoom.

1092
00:53:03,040 --> 00:53:07,000
Speaker 3: So they're doing business from Indonesia to Australia and that's

1093
00:53:07,040 --> 00:53:09,680
Speaker 3: a regular thing to run a retreat. So that means

1094
00:53:09,719 --> 00:53:12,000
Speaker 3: that we can open up the opportunities of business and

1095
00:53:12,040 --> 00:53:15,920
Speaker 3: work that we can do in different countries, building retreats

1096
00:53:15,680 --> 00:53:18,880
Speaker 3: with people we've not met, So.

1097
00:53:18,400 --> 00:53:20,680
Speaker 1: That's a huge mea like, can I ask you this

1098
00:53:21,120 --> 00:53:24,520
Speaker 1: last question though, before we rabbit. You've got your business

1099
00:53:24,560 --> 00:53:27,200
Speaker 1: and you've been talking to me about your business. It's

1100
00:53:27,239 --> 00:53:30,120
Speaker 1: not a new business, but relatively speaking, it's new seven

1101
00:53:30,200 --> 00:53:34,960
Speaker 1: years old. That's new for me, what would you tell

1102
00:53:35,880 --> 00:53:41,319
Speaker 1: our audience today that you think would be good for

1103
00:53:41,400 --> 00:53:44,480
Speaker 1: you perhaps get a new more business from my audience.

1104
00:53:44,520 --> 00:53:47,000
Speaker 1: So what sort of what would you say about digital

1105
00:53:47,040 --> 00:53:50,680
Speaker 1: social media marketing that actually puts you in the best

1106
00:53:50,680 --> 00:53:51,239
Speaker 1: possible light.

1107
00:53:52,040 --> 00:53:54,960
Speaker 3: Well, I think if you're a business, if you've got

1108
00:53:54,960 --> 00:53:58,360
Speaker 3: a personal brand and you're looking to try and grow

1109
00:53:58,400 --> 00:54:01,160
Speaker 3: your business, and you're looking at ways of improving your business,

1110
00:54:01,400 --> 00:54:04,000
Speaker 3: there's lots of quick wins you can do with digital marketing,

1111
00:54:04,680 --> 00:54:06,680
Speaker 3: and an agency like us can help you do that

1112
00:54:06,719 --> 00:54:08,880
Speaker 3: really easily. If it's building your personal brand and you

1113
00:54:08,920 --> 00:54:11,800
Speaker 3: want to put yourself out there more and represent your business,

1114
00:54:12,239 --> 00:54:14,360
Speaker 3: that can be as simple as getting a photo shoot,

1115
00:54:14,400 --> 00:54:17,279
Speaker 3: getting some branding done for your brand. So you might

1116
00:54:17,320 --> 00:54:20,239
Speaker 3: have an old logo, It can be creating a new logo,

1117
00:54:20,280 --> 00:54:21,799
Speaker 3: It can be updating your website.

1118
00:54:22,000 --> 00:54:24,680
Speaker 2: You know, a lot of the.

1119
00:54:24,239 --> 00:54:26,960
Speaker 3: Retailers that we deal with, they're running on old e

1120
00:54:26,960 --> 00:54:29,239
Speaker 3: commerce platforms and they need to get to get move

1121
00:54:29,280 --> 00:54:32,040
Speaker 3: over onto Shopify or more modern platforms. You know, those

1122
00:54:32,080 --> 00:54:35,200
Speaker 3: things can be an easy transition if you've got the

1123
00:54:35,280 --> 00:54:37,319
Speaker 3: right partner, if you've got the right agency to help

1124
00:54:37,360 --> 00:54:37,959
Speaker 3: you along the way.

1125
00:54:38,640 --> 00:54:40,000
Speaker 2: Running paid digital.

1126
00:54:39,680 --> 00:54:42,279
Speaker 3: Ads for clients, so you just run traffic to your

1127
00:54:42,320 --> 00:54:44,560
Speaker 3: website rather than have a big website sitting there that

1128
00:54:44,600 --> 00:54:46,920
Speaker 3: doesn't get any leads. Well, you know, you can run

1129
00:54:46,960 --> 00:54:49,480
Speaker 3: an ads campaign that can get traffic there really quickly.

1130
00:54:49,600 --> 00:54:51,719
Speaker 3: Or you can run a social media campaign to just

1131
00:54:52,040 --> 00:54:54,960
Speaker 3: post content onto your socials. There's lots of different ways

1132
00:54:54,960 --> 00:54:56,640
Speaker 3: you can dip your toe in the water and then

1133
00:54:56,680 --> 00:54:58,000
Speaker 3: you can start doing more things.

1134
00:54:58,000 --> 00:55:00,560
Speaker 2: And I think that's a great way. That's definitely how

1135
00:55:00,640 --> 00:55:02,160
Speaker 2: all of our clients work with us.

1136
00:55:02,160 --> 00:55:04,439
Speaker 3: They generally start off with social media, or they start

1137
00:55:04,480 --> 00:55:07,319
Speaker 3: off with a website design or something that can dip

1138
00:55:07,360 --> 00:55:09,920
Speaker 3: their toe in. Not too much investment, not too much

1139
00:55:09,920 --> 00:55:11,920
Speaker 3: to lose. See how you are, see if you like

1140
00:55:12,000 --> 00:55:14,279
Speaker 3: working together. And then they're like, okay, let's do the

1141
00:55:14,320 --> 00:55:17,120
Speaker 3: email marketing campaign, let's do some paid ads, let's do

1142
00:55:17,239 --> 00:55:20,680
Speaker 3: some let's build a Shopify store. And that's where you

1143
00:55:20,760 --> 00:55:22,000
Speaker 3: kind of can grow and grow.

1144
00:55:22,960 --> 00:55:27,160
Speaker 1: Mean McLoud from the Digital Collective, It's not the Digital

1145
00:55:27,160 --> 00:55:30,279
Speaker 1: clif from Digital Collective Co. Thanks very much for coming

1146
00:55:30,280 --> 00:55:33,799
Speaker 1: in today. I have one last one last thing or

1147
00:55:33,800 --> 00:55:37,040
Speaker 1: do want to say after saying thank you? Is it expensive?

1148
00:55:37,120 --> 00:55:38,719
Speaker 1: Is it a for can you make can you make

1149
00:55:38,760 --> 00:55:41,920
Speaker 1: it affordable for most people? Not too scary, It's super affordable.

1150
00:55:43,040 --> 00:55:45,520
Speaker 1: I feel ver really confident that it is available to

1151
00:55:45,560 --> 00:55:47,239
Speaker 1: most people. Most businesses.

1152
00:55:48,120 --> 00:55:50,520
Speaker 3: You've got to be spending you know, ten to twenty

1153
00:55:50,520 --> 00:55:53,759
Speaker 3: percent of your turnover on marketing. In my opinion, I

1154
00:55:53,760 --> 00:55:56,120
Speaker 3: think that's an investment that you businesses need to make.

1155
00:55:56,400 --> 00:55:59,440
Speaker 3: They need to factor it into their costs, and they

1156
00:55:59,480 --> 00:56:01,600
Speaker 3: need to unders stand that they're trying to get people

1157
00:56:01,640 --> 00:56:05,719
Speaker 3: to their website or to their leads or booking pages,

1158
00:56:06,080 --> 00:56:08,279
Speaker 3: and this is a fantastic way of doing that in a.

1159
00:56:08,239 --> 00:56:09,279
Speaker 2: Really affordable way.

1160
00:56:10,040 --> 00:56:10,320
Speaker 1: Cloud.

1161
00:56:10,320 --> 00:56:12,480
Speaker 2: Thanks very much, Thank you, Mark, thanks a lot. I

1162
00:56:12,600 --> 00:56:13,240
Speaker 2: really appreciate