WEBVTT - Mini Motivation: Thinking of starting your own business? Listen to this first

0:00:00.720 --> 0:00:03.160
<v Speaker 1>Why is it so hard to get real answers about

0:00:03.200 --> 0:00:06.560
<v Speaker 1>your health? If you've been told that everything looks fine,

0:00:06.760 --> 0:00:09.680
<v Speaker 1>but you know that something is off, we're not imagining it.

0:00:09.880 --> 0:00:13.200
<v Speaker 1>That's why I created Vitality three sixty to help you

0:00:13.240 --> 0:00:16.439
<v Speaker 1>better understand what's going on inside your body so that

0:00:16.520 --> 0:00:19.680
<v Speaker 1>you can take the targeted action needed. With a functional

0:00:19.680 --> 0:00:23.560
<v Speaker 1>health approach plus testing, we go beyond the guesswork to

0:00:23.680 --> 0:00:26.960
<v Speaker 1>uncover the root causes of your symptoms. I've teamed up

0:00:26.960 --> 0:00:30.880
<v Speaker 1>with doct Esmina, an incredible integrative GP and together we

0:00:30.920 --> 0:00:34.560
<v Speaker 1>will help you decode your body's signals and answer questions

0:00:34.800 --> 0:00:38.120
<v Speaker 1>like why am I always exhausted? What's really causing my

0:00:38.120 --> 0:00:42.519
<v Speaker 1>stubborn weight? Am I inflamed? Insulin resistant? Or maybe missing

0:00:42.600 --> 0:00:45.919
<v Speaker 1>key nutrients? Because when you understand your body better, you

0:00:45.960 --> 0:00:49.240
<v Speaker 1>can transform your health. Visit v three sixty dot health

0:00:49.360 --> 0:00:52.640
<v Speaker 1>or check out the show notes for more. This is

0:00:52.720 --> 0:00:55.160
<v Speaker 1>Healthy Heer with Amelia Phillips and welcome to one of

0:00:55.160 --> 0:00:59.280
<v Speaker 1>my mini motivation episodes. These are shorter, targeted episodes where

0:00:59.280 --> 0:01:02.960
<v Speaker 1>we tackle there's one specific question or challenge head on.

0:01:03.200 --> 0:01:06.480
<v Speaker 1>Well today we are putting our business hats on. We

0:01:06.520 --> 0:01:10.200
<v Speaker 1>are answering the question, should I stay working for someone

0:01:10.240 --> 0:01:11.959
<v Speaker 1>else or should I.

0:01:11.920 --> 0:01:15.000
<v Speaker 2>Build my own business. It's a good question, isn't it.

0:01:15.120 --> 0:01:17.640
<v Speaker 1>Everywhere I look at the moment, it seems like influencers

0:01:17.640 --> 0:01:20.760
<v Speaker 1>are promoting their side hustle that they set up, that

0:01:20.840 --> 0:01:24.080
<v Speaker 1>they did during their babies' naps while the kids were

0:01:24.120 --> 0:01:26.880
<v Speaker 1>at school, and now miraculously it's just.

0:01:27.400 --> 0:01:28.800
<v Speaker 2>Bringing them in millions and.

0:01:28.720 --> 0:01:33.360
<v Speaker 1>Their hashtag blessed, or the hobby that they love, their passion,

0:01:33.400 --> 0:01:36.679
<v Speaker 1>their hobby that miraculously started making them loads of money.

0:01:36.920 --> 0:01:38.800
<v Speaker 1>Or my friend, I am here to tell you that

0:01:38.920 --> 0:01:41.440
<v Speaker 1>it does not work like that. I have started and

0:01:41.480 --> 0:01:44.400
<v Speaker 1>sold five businesses in my life and there is nothing

0:01:44.560 --> 0:01:48.840
<v Speaker 1>easy or part time about them. Unless I'm totally missing

0:01:48.920 --> 0:01:52.480
<v Speaker 1>a trick here. Maybe someone tell me what is that secret?

0:01:53.400 --> 0:01:58.120
<v Speaker 1>But in my experience, your own business requires a ridiculous

0:01:58.160 --> 0:02:03.760
<v Speaker 1>amount of focus, energy, of risk, financial risk, often at

0:02:03.800 --> 0:02:06.480
<v Speaker 1>the cost of your own sanity. It is not something

0:02:06.760 --> 0:02:10.440
<v Speaker 1>to just take on lightly. But at the same time,

0:02:10.560 --> 0:02:13.360
<v Speaker 1>they can be equally rewarding. They can set you and

0:02:13.360 --> 0:02:15.839
<v Speaker 1>your family up for life, and if you do get

0:02:15.840 --> 0:02:19.600
<v Speaker 1>it right, they can help you leave the values led

0:02:19.720 --> 0:02:22.880
<v Speaker 1>legacy that you have dreamed of your whole life. So

0:02:23.000 --> 0:02:26.680
<v Speaker 1>I'm certainly not discouraging you from doing it, because life

0:02:26.800 --> 0:02:29.320
<v Speaker 1>is too short to waste working in a job that

0:02:29.360 --> 0:02:32.720
<v Speaker 1>doesn't fulfill you. But it is a nuanced conversation and

0:02:32.760 --> 0:02:35.520
<v Speaker 1>there is no right or wrong answer. And so to

0:02:35.639 --> 0:02:40.600
<v Speaker 1>help give us some very educated experience and sound advice

0:02:40.880 --> 0:02:45.080
<v Speaker 1>before we quit that comfy six figure salary job and

0:02:45.120 --> 0:02:49.280
<v Speaker 1>earn nothing, I enlisted the help of Melissa Brown from

0:02:49.320 --> 0:02:53.680
<v Speaker 1>mel Brown Money. So Mel is an ex financial advisor

0:02:53.840 --> 0:02:57.240
<v Speaker 1>now financial educator and one of the most trusted voices

0:02:57.320 --> 0:03:00.680
<v Speaker 1>when it comes to money, especially for women navigating the

0:03:00.760 --> 0:03:04.680
<v Speaker 1>complexities of midlife. Mel is the founder of mel Brown Money,

0:03:04.840 --> 0:03:08.000
<v Speaker 1>and she's on a mission to simplify finance and help

0:03:08.040 --> 0:03:12.200
<v Speaker 1>women feel confident, informed, and in control of their financial future.

0:03:12.320 --> 0:03:15.760
<v Speaker 1>She's got over two decades of experience in financial services.

0:03:15.880 --> 0:03:20.640
<v Speaker 1>She's worked across accountancy, financial advice, strategy, and education, and

0:03:20.680 --> 0:03:24.720
<v Speaker 1>she's also the author of five books, including the recently

0:03:24.880 --> 0:03:27.720
<v Speaker 1>published Dare to Be Wealthy And that's really a book

0:03:27.760 --> 0:03:30.280
<v Speaker 1>empowering women to grow their own wealth in a way

0:03:30.320 --> 0:03:31.480
<v Speaker 1>that aligns.

0:03:31.000 --> 0:03:32.160
<v Speaker 2>With their life and values.

0:03:32.440 --> 0:03:35.480
<v Speaker 1>So here is Mel's take on whether we should go

0:03:35.600 --> 0:03:51.560
<v Speaker 1>out on our own and start our own business. Mel

0:03:51.600 --> 0:03:54.240
<v Speaker 1>I'd love to know your story for why you essentially

0:03:54.320 --> 0:03:58.520
<v Speaker 1>stepped away from a secure salary and started your online

0:03:58.560 --> 0:04:02.680
<v Speaker 1>business and programs smel Brown Money, Like, was it a

0:04:02.800 --> 0:04:06.960
<v Speaker 1>slow transition or was it more of that stop this

0:04:07.120 --> 0:04:09.600
<v Speaker 1>thing and then start my own business.

0:04:09.920 --> 0:04:12.000
<v Speaker 3>My business was actually before that, So it was an

0:04:12.040 --> 0:04:15.000
<v Speaker 3>accounting and financial planning firm that I started when I

0:04:15.120 --> 0:04:19.520
<v Speaker 3>was twenty eight, And I absolutely did not move from

0:04:19.520 --> 0:04:22.600
<v Speaker 3>a salary into that. I contracted while I built it

0:04:22.680 --> 0:04:26.160
<v Speaker 3>because I simply couldn't afford just to stop the salary

0:04:26.200 --> 0:04:29.080
<v Speaker 3>and start, so I contracted to another accounting firm and

0:04:29.120 --> 0:04:31.240
<v Speaker 3>worked for them. I think I started three days a

0:04:31.279 --> 0:04:34.440
<v Speaker 3>week and then just gradually dropped the hours.

0:04:34.600 --> 0:04:37.600
<v Speaker 2>As you're my business built, Yeah, and.

0:04:37.560 --> 0:04:39.960
<v Speaker 3>Then I when I sold that, I used some of

0:04:40.000 --> 0:04:43.040
<v Speaker 3>the funds of that to be able to build meil

0:04:43.080 --> 0:04:43.640
<v Speaker 3>Brown Money.

0:04:43.800 --> 0:04:46.719
<v Speaker 1>Right. Okay, so when you were doing this online business,

0:04:46.800 --> 0:04:49.640
<v Speaker 1>you kind of started with a little bit of a

0:04:49.800 --> 0:04:52.839
<v Speaker 1>nest egg that your all money that you'd pulled together

0:04:52.880 --> 0:04:55.440
<v Speaker 1>as your business. Because I feel like it's a really

0:04:55.960 --> 0:05:00.240
<v Speaker 1>tempting thing for a lot of women, and particularly as

0:05:00.279 --> 0:05:02.800
<v Speaker 1>I'm speaking more and more to women in their fifties

0:05:02.839 --> 0:05:07.400
<v Speaker 1>and beyond, and the state of the employment market is

0:05:07.440 --> 0:05:10.720
<v Speaker 1>a lot trickier. And some of these women are also

0:05:10.760 --> 0:05:12.560
<v Speaker 1>thinking I might not have a job with you know

0:05:12.600 --> 0:05:15.599
<v Speaker 1>AI and all the changes. Yes, how do you coach

0:05:15.680 --> 0:05:18.960
<v Speaker 1>people who are thinking of stepping away from a decent

0:05:19.200 --> 0:05:23.280
<v Speaker 1>enough salary to earning zero but then with.

0:05:23.279 --> 0:05:26.119
<v Speaker 2>The potential upside that you know this could become a yeah,

0:05:26.160 --> 0:05:27.679
<v Speaker 2>you know, five million dollar business.

0:05:27.960 --> 0:05:30.719
<v Speaker 3>Well, I'm such a fan of multiple income streams. So

0:05:30.800 --> 0:05:33.120
<v Speaker 3>if it was someone in their fifties, well, first of all,

0:05:33.160 --> 0:05:35.520
<v Speaker 3>I'm going to be very concerned if that didn't go well.

0:05:35.680 --> 0:05:37.760
<v Speaker 3>As you said, it's hard to transition back into full

0:05:37.760 --> 0:05:41.599
<v Speaker 3>time work. Yeah, but regardless if you're younger even it's

0:05:42.440 --> 0:05:45.039
<v Speaker 3>I like to have a safety net as I built,

0:05:45.400 --> 0:05:47.920
<v Speaker 3>So if I was coaching someone, I would say, how

0:05:47.920 --> 0:05:50.280
<v Speaker 3>can we have more than one stream of income? Could

0:05:50.400 --> 0:05:53.760
<v Speaker 3>your workplace drop you to four days a week as

0:05:53.760 --> 0:05:56.560
<v Speaker 3>you started to build this, Could you build it of

0:05:56.600 --> 0:06:00.400
<v Speaker 3>a night and a weekend, or could you contract like

0:06:00.480 --> 0:06:02.840
<v Speaker 3>I did when you did it? Or for some people,

0:06:03.440 --> 0:06:06.400
<v Speaker 3>they might choose never to stop their full time work

0:06:06.880 --> 0:06:10.000
<v Speaker 3>and to have this as a really profitable side hustle.

0:06:10.560 --> 0:06:12.920
<v Speaker 3>That means all of the money that you make from

0:06:12.960 --> 0:06:16.920
<v Speaker 3>that can go towards super investing or whatever, and I

0:06:17.080 --> 0:06:20.360
<v Speaker 3>live to what's left. But there sometimes comes a point

0:06:20.360 --> 0:06:23.200
<v Speaker 3>where that business means that you kind of need to

0:06:23.279 --> 0:06:26.440
<v Speaker 3>drop the salary down, and you can choose at that

0:06:26.600 --> 0:06:28.760
<v Speaker 3>point which one you give the most energy to.

0:06:29.240 --> 0:06:31.920
<v Speaker 1>It's interesting you use the word energy, because this is

0:06:31.960 --> 0:06:35.120
<v Speaker 1>what I grapple with in you know, I've got my

0:06:35.200 --> 0:06:40.000
<v Speaker 1>own business online programs as well, and I just know

0:06:40.200 --> 0:06:46.839
<v Speaker 1>the amount of emotional, physical, mental, cognitive energy it takes.

0:06:47.520 --> 0:06:51.479
<v Speaker 1>And it's quiet work that's not demanding. You know, if

0:06:51.520 --> 0:06:53.800
<v Speaker 1>you've got another job and you've got emails coming in

0:06:53.839 --> 0:06:56.000
<v Speaker 1>and you've got people waiting to get back to you,

0:06:56.640 --> 0:06:57.679
<v Speaker 1>waiting for you to get.

0:06:57.480 --> 0:06:59.240
<v Speaker 2>Back to them, it draws you in.

0:06:59.279 --> 0:07:01.839
<v Speaker 1>But when you're building a business, often no one's knocking

0:07:01.920 --> 0:07:06.159
<v Speaker 1>on the door saying build that funnel, write that, you know,

0:07:06.520 --> 0:07:10.040
<v Speaker 1>copy for that landing page. It's just this quiet what

0:07:10.080 --> 0:07:13.480
<v Speaker 1>I call the important but not urgent work.

0:07:13.720 --> 0:07:16.160
<v Speaker 3>But what you might also do, depending is you might

0:07:16.240 --> 0:07:18.360
<v Speaker 3>use some of your earnings from your work to pay

0:07:18.400 --> 0:07:21.000
<v Speaker 3>contractors to help you with the business. Yeah, so there

0:07:21.120 --> 0:07:23.680
<v Speaker 3>might be ways that you can stay in the employment

0:07:23.800 --> 0:07:26.680
<v Speaker 3>and use those funds to help you build that so

0:07:26.720 --> 0:07:29.600
<v Speaker 3>you're not having to do everything, because often if you

0:07:29.640 --> 0:07:32.040
<v Speaker 3>start a business from scratch, you are doing everything. You're

0:07:32.040 --> 0:07:34.960
<v Speaker 3>wearing all the hats. But it might be that you

0:07:35.040 --> 0:07:38.240
<v Speaker 3>employee people or you might just really lean on heavily

0:07:38.280 --> 0:07:42.320
<v Speaker 3>onto AI so that you're not having to even employ contractors.

0:07:42.680 --> 0:07:45.160
<v Speaker 3>For me as well, it would be not getting it

0:07:45.200 --> 0:07:47.640
<v Speaker 3>all perfect. I'm a fan of let's just test it

0:07:47.680 --> 0:07:49.600
<v Speaker 3>and see get it up rough and ready. My team

0:07:49.720 --> 0:07:50.560
<v Speaker 3>don't always love this.

0:07:51.280 --> 0:07:52.560
<v Speaker 2>MVP set it up.

0:07:52.760 --> 0:07:55.679
<v Speaker 3>Yeah, what's the minimum whereas they see for too many women.

0:07:55.760 --> 0:07:57.760
<v Speaker 3>Oh no, no, no, it needs to be perfect.

0:07:57.880 --> 0:08:00.520
<v Speaker 2>Minimum viable product it.

0:08:00.680 --> 0:08:02.080
<v Speaker 3>If you're going to be in business, you've got to

0:08:02.080 --> 0:08:03.240
<v Speaker 3>get better with being dirtier.

0:08:03.520 --> 0:08:06.520
<v Speaker 1>So for you, when you said you had you know,

0:08:06.520 --> 0:08:08.400
<v Speaker 1>you sold your business, so you had this little bit

0:08:08.440 --> 0:08:11.160
<v Speaker 1>of a lump some was there a period where you

0:08:11.200 --> 0:08:14.880
<v Speaker 1>were just watching that lump some that piggybank get drained

0:08:15.480 --> 0:08:18.720
<v Speaker 1>before the profits started to come in or were you

0:08:18.880 --> 0:08:20.960
<v Speaker 1>pretty lucky, like did you go through a period where

0:08:20.960 --> 0:08:22.880
<v Speaker 1>you're going, Okay, we're going backwards here. No?

0:08:23.400 --> 0:08:26.360
<v Speaker 2>So, I oh I hate you, I know so sorry.

0:08:26.680 --> 0:08:29.600
<v Speaker 3>So I started my business when covid hits, so we

0:08:29.600 --> 0:08:32.400
<v Speaker 3>were very much stuck at home not able to spend.

0:08:32.480 --> 0:08:35.920
<v Speaker 3>So it's probably very fortunate that that happened. Otherwise I

0:08:36.360 --> 0:08:39.400
<v Speaker 3>probably would have gone backwards a bit faster. And I

0:08:39.440 --> 0:08:42.440
<v Speaker 3>also was very careful how I use my expenses, So

0:08:42.559 --> 0:08:44.960
<v Speaker 3>I did everything like I did the opposite to what

0:08:45.000 --> 0:08:48.000
<v Speaker 3>I said, because I had the time. Yeah, so for me,

0:08:48.080 --> 0:08:51.280
<v Speaker 3>if you had less time and more money outsource, if

0:08:51.280 --> 0:08:53.720
<v Speaker 3>I have more time, less money, you do it all yourself.

0:08:53.840 --> 0:08:55.160
<v Speaker 2>Yeah, that's a good balance.

0:08:55.320 --> 0:08:58.280
<v Speaker 3>But I also had my two I say, who's worked

0:08:58.280 --> 0:09:01.920
<v Speaker 3>with me for sixteen years, Lauren Lawsy. I identified early

0:09:01.960 --> 0:09:04.680
<v Speaker 3>on her strengths are very different to mine. So I

0:09:04.720 --> 0:09:06.960
<v Speaker 3>said to her. She was working full time, and I said,

0:09:06.960 --> 0:09:09.640
<v Speaker 3>I'd love to eventually bring you over. Can I have

0:09:09.679 --> 0:09:11.960
<v Speaker 3>a day? So she gave me a day a week

0:09:12.440 --> 0:09:14.880
<v Speaker 3>very early on, and then I uped it to two days,

0:09:14.880 --> 0:09:19.240
<v Speaker 3>and she dropped her work down her work last she

0:09:19.480 --> 0:09:21.439
<v Speaker 3>was able to do that and every then she eventually

0:09:21.440 --> 0:09:23.880
<v Speaker 3>did three days for me and we built it up

0:09:24.040 --> 0:09:26.400
<v Speaker 3>like that. But I think as well, if people have

0:09:26.520 --> 0:09:28.920
<v Speaker 3>identified that they want to work with you, they might

0:09:29.000 --> 0:09:31.120
<v Speaker 3>be willing to do that as well.

0:09:31.200 --> 0:09:32.600
<v Speaker 2>To take a little bit of risk.

0:09:32.840 --> 0:09:36.040
<v Speaker 1>Yeah, So for a listener who is toying with the

0:09:36.080 --> 0:09:41.320
<v Speaker 1>idea of starting their own business, what are the key

0:09:41.400 --> 0:09:44.880
<v Speaker 1>elements you recommend they have in place if they are

0:09:44.920 --> 0:09:46.360
<v Speaker 1>going to take a risk like that.

0:09:46.840 --> 0:09:48.960
<v Speaker 3>So you want to have some sort of buffer. So

0:09:49.080 --> 0:09:51.440
<v Speaker 3>I would want to have at least three months worth

0:09:51.440 --> 0:09:55.840
<v Speaker 3>of expenses cash in the bank, so that if it

0:09:55.920 --> 0:09:58.319
<v Speaker 3>took a while to start, then I know I've got

0:09:58.320 --> 0:10:00.640
<v Speaker 3>it there. Because too many people are being too credit

0:10:00.640 --> 0:10:04.200
<v Speaker 3>cards or what have you to fund life while the

0:10:04.240 --> 0:10:08.160
<v Speaker 3>business grows. I would absolutely want to know the numbers

0:10:08.160 --> 0:10:10.679
<v Speaker 3>before I start, So I would want to know or

0:10:10.720 --> 0:10:15.080
<v Speaker 3>in my business, I know, these are how many people

0:10:15.120 --> 0:10:17.760
<v Speaker 3>need to come into my program in order to pay

0:10:17.800 --> 0:10:21.040
<v Speaker 3>for this. So it might be I need thirty customers,

0:10:21.360 --> 0:10:23.480
<v Speaker 3>but then I'd need to know the numbers behind that,

0:10:23.600 --> 0:10:26.839
<v Speaker 3>so I would need to understand, well, that needs means

0:10:26.880 --> 0:10:29.280
<v Speaker 3>I need X amount of hits on the website, or

0:10:29.280 --> 0:10:31.360
<v Speaker 3>I need to go and have X amount of coffees

0:10:31.640 --> 0:10:34.920
<v Speaker 3>or etc. To build that. So you really need to

0:10:35.000 --> 0:10:39.200
<v Speaker 3>know your numbers. That's really the big piece for me. Yeah, Okay,

0:10:39.440 --> 0:10:42.599
<v Speaker 3>and then having a plan around what are my competitors,

0:10:42.800 --> 0:10:46.280
<v Speaker 3>what are they doing if this doesn't work, I would

0:10:46.320 --> 0:10:48.240
<v Speaker 3>want to start the business with what's my plan B

0:10:48.400 --> 0:10:52.440
<v Speaker 3>and say so. For me, my initial course took a

0:10:52.440 --> 0:10:55.559
<v Speaker 3>while because it's quite an expensive one to build. So

0:10:55.840 --> 0:10:58.600
<v Speaker 3>I loved and was really good at business. So I

0:10:58.640 --> 0:11:02.040
<v Speaker 3>created a business core that I eventually shut down a

0:11:02.040 --> 0:11:06.719
<v Speaker 3>couple of years later that ran alongside it because it

0:11:06.760 --> 0:11:09.920
<v Speaker 3>was easy because I had time to build the two things,

0:11:10.600 --> 0:11:13.839
<v Speaker 3>and then when the one that I wanted to prioritize

0:11:13.880 --> 0:11:15.880
<v Speaker 3>on was doing well, then I had the choice to

0:11:15.880 --> 0:11:17.120
<v Speaker 3>shut the business one down.

0:11:17.240 --> 0:11:18.160
<v Speaker 2>Oh got it.

0:11:18.200 --> 0:11:21.800
<v Speaker 3>So you might create something that you know you're good at,

0:11:21.880 --> 0:11:23.840
<v Speaker 3>that you know people would buy, that you don't want

0:11:23.880 --> 0:11:27.520
<v Speaker 3>to ultimately do, but it can help sustain the business.

0:11:27.679 --> 0:11:29.720
<v Speaker 2>Step in stone or a hedge in your bets a

0:11:29.760 --> 0:11:30.240
<v Speaker 2>little bit.

0:11:30.559 --> 0:11:34.000
<v Speaker 3>Yeah, So to create the plan with what are my

0:11:34.120 --> 0:11:37.480
<v Speaker 3>multiple income streams going to be from the get go?

0:11:37.760 --> 0:11:39.160
<v Speaker 2>That makes perfect sense.

0:11:51.640 --> 0:11:54.080
<v Speaker 1>Why is it so hard to get real answers about

0:11:54.080 --> 0:11:57.440
<v Speaker 1>your health? If you've been told that everything looks fine,

0:11:57.679 --> 0:11:59.800
<v Speaker 1>but you know that something is off, we're not in

0:12:00.000 --> 0:12:03.720
<v Speaker 1>imagining it. That's why I created Vitality three sixty to

0:12:03.760 --> 0:12:06.960
<v Speaker 1>help you better understand what's going on inside your body

0:12:07.080 --> 0:12:09.960
<v Speaker 1>so that you can take the targeted action needed. With

0:12:10.000 --> 0:12:13.520
<v Speaker 1>a functional health approach plus testing, we go beyond the

0:12:13.600 --> 0:12:17.400
<v Speaker 1>guesswork to uncover the root causes of your symptoms. I've

0:12:17.400 --> 0:12:21.640
<v Speaker 1>teamed up with Doctasmina, an incredible integrative GP, and together

0:12:21.679 --> 0:12:24.800
<v Speaker 1>we will help you decode your body's signals and answer

0:12:24.880 --> 0:12:28.920
<v Speaker 1>questions like why am I always exhausted? What's really causing

0:12:28.920 --> 0:12:33.040
<v Speaker 1>my stubborn weight? Am I inflamed? Insulin resistant? Or maybe

0:12:33.080 --> 0:12:36.480
<v Speaker 1>missing key nutrients? Because when you understand your body better,

0:12:36.720 --> 0:12:39.760
<v Speaker 1>you can transform your health. Visit V three sixty dot

0:12:39.880 --> 0:12:50.959
<v Speaker 1>health or check out the show notes for more. What

0:12:51.000 --> 0:12:53.920
<v Speaker 1>I'm hearing is that even though you said in our

0:12:54.000 --> 0:12:57.600
<v Speaker 1>other interview that you're a risk taker, you're a calculated

0:12:57.679 --> 0:13:00.400
<v Speaker 1>risk taker. You wouldn't just take a life some of

0:13:00.440 --> 0:13:03.480
<v Speaker 1>money that you've somehow take a lump sum of money

0:13:03.520 --> 0:13:06.640
<v Speaker 1>that you've come into and then just you know, on

0:13:06.679 --> 0:13:07.720
<v Speaker 1>a whim go.

0:13:07.800 --> 0:13:11.360
<v Speaker 2>And no roll the dice. You would want to have

0:13:11.679 --> 0:13:14.120
<v Speaker 2>multiple income streams. Yeah, okay.

0:13:14.200 --> 0:13:17.280
<v Speaker 3>For me, I see business as a series of experiments.

0:13:17.400 --> 0:13:19.400
<v Speaker 3>I want to get rid of things that when I've

0:13:19.440 --> 0:13:22.600
<v Speaker 3>run the experiments aren't working, and then when things are working,

0:13:22.640 --> 0:13:25.160
<v Speaker 3>I want to pour more money into that, but to

0:13:25.400 --> 0:13:28.360
<v Speaker 3>run it like a series of experiments. And I think

0:13:28.440 --> 0:13:31.280
<v Speaker 3>for me, I am an implementer. I think a lot

0:13:31.280 --> 0:13:34.120
<v Speaker 3>of people talk about doing things, but I'll actually do it.

0:13:34.240 --> 0:13:35.920
<v Speaker 3>This is where I'm really glad that I'm a Western

0:13:35.960 --> 0:13:39.000
<v Speaker 3>Sydney chick because I don't have that ego of what

0:13:39.040 --> 0:13:41.920
<v Speaker 3>will people think. I have it a little bit, but

0:13:42.120 --> 0:13:45.240
<v Speaker 3>really not to the same extent that I see others.

0:13:45.360 --> 0:13:49.600
<v Speaker 3>So I genuinely don't mind having a go and seeing

0:13:49.600 --> 0:13:50.480
<v Speaker 3>what will come of it.

0:13:51.040 --> 0:13:53.480
<v Speaker 1>What about the emotional side, because I know for a

0:13:53.559 --> 0:13:57.240
<v Speaker 1>lot of us ladies in business, we're very heart led,

0:13:57.480 --> 0:14:00.640
<v Speaker 1>and so to us it's not just a pro We

0:14:00.679 --> 0:14:02.880
<v Speaker 1>poured our heart and soul into this and it's a

0:14:02.920 --> 0:14:04.880
<v Speaker 1>reflection of our identity and all of that.

0:14:05.040 --> 0:14:07.360
<v Speaker 2>Have you been a little bit able to separate that

0:14:07.440 --> 0:14:07.719
<v Speaker 2>and go.

0:14:07.720 --> 0:14:10.040
<v Speaker 1>You know what, Okay, I'm just poured my heart and

0:14:10.040 --> 0:14:13.280
<v Speaker 1>soul into this other one and that obviously wasn't enough.

0:14:14.000 --> 0:14:16.840
<v Speaker 3>Oh look, I have days where I say to my team,

0:14:17.000 --> 0:14:20.560
<v Speaker 3>oh my god, it's just like that's it. I'm shutting

0:14:20.600 --> 0:14:23.840
<v Speaker 3>the doors and running away. Like I think every business

0:14:23.840 --> 0:14:26.640
<v Speaker 3>owner goes through that, And I think every business owner

0:14:26.680 --> 0:14:30.600
<v Speaker 3>that's passionate about what they do feels that way, and

0:14:30.640 --> 0:14:34.760
<v Speaker 3>I think women particularly start a business with purpose. I

0:14:34.920 --> 0:14:37.280
<v Speaker 3>just don't want the profit to get lost in with

0:14:37.320 --> 0:14:40.920
<v Speaker 3>that purpose. So I had a team member say to

0:14:40.960 --> 0:14:42.760
<v Speaker 3>me last year, I feel like all we do is

0:14:42.800 --> 0:14:45.520
<v Speaker 3>talk about marketing and we've lost the purpose. And I

0:14:45.600 --> 0:14:48.880
<v Speaker 3>said to her, I get that you feel that because

0:14:48.920 --> 0:14:51.520
<v Speaker 3>of where we are, that these are all the things

0:14:51.560 --> 0:14:55.200
<v Speaker 3>I've said no to in order to keep that purpose alive.

0:14:56.000 --> 0:14:58.240
<v Speaker 3>And she just went, oh, okay, yep. I just need

0:14:58.280 --> 0:15:01.080
<v Speaker 3>to be reminded of that. And I think that's where

0:15:01.120 --> 0:15:05.440
<v Speaker 3>women it's understanding that we can and should have the

0:15:05.480 --> 0:15:09.040
<v Speaker 3>alignment of purpose and profit. And for me, I'm not

0:15:09.200 --> 0:15:13.200
<v Speaker 3>a charity, so I want to earn an income, but

0:15:13.280 --> 0:15:15.200
<v Speaker 3>at the same time, I really want to do good.

0:15:15.840 --> 0:15:19.800
<v Speaker 3>And my question with everything we produce is can it

0:15:19.880 --> 0:15:21.720
<v Speaker 3>make money and can it do good? And if I

0:15:21.760 --> 0:15:25.080
<v Speaker 3>can't answer those two questions unless it is for something

0:15:25.160 --> 0:15:27.600
<v Speaker 3>specific where I want to give back, then we're not

0:15:27.640 --> 0:15:28.120
<v Speaker 3>going to do it.

0:15:28.280 --> 0:15:28.720
<v Speaker 2>Yeah.

0:15:29.000 --> 0:15:32.280
<v Speaker 1>I love the clarity of that. And it's interesting that

0:15:32.920 --> 0:15:35.640
<v Speaker 1>question that your team member asked about. Oh, it's so

0:15:35.760 --> 0:15:38.520
<v Speaker 1>much about the marketing and what about the true course?

0:15:38.560 --> 0:15:39.560
<v Speaker 2>I see that in health a.

0:15:39.520 --> 0:15:45.040
<v Speaker 1>Lot, where I get these unbelievable practitioners and incredibly smart,

0:15:45.280 --> 0:15:49.640
<v Speaker 1>articulate driven health practitioners that are so good at their craft,

0:15:50.240 --> 0:15:53.240
<v Speaker 1>but they don't realize that actually a huge part of

0:15:53.280 --> 0:15:56.200
<v Speaker 1>what they need to be focusing on is getting bums

0:15:56.200 --> 0:15:57.640
<v Speaker 1>on seats and getting people in the door.

0:15:57.640 --> 0:15:59.080
<v Speaker 2>And a lot of them are just like, I don't

0:15:59.120 --> 0:16:00.400
<v Speaker 2>want to do that stuff.

0:16:00.400 --> 0:16:03.240
<v Speaker 1>I just want to be in the room helping people.

0:16:03.280 --> 0:16:05.840
<v Speaker 1>And I think when people go out on their own,

0:16:06.120 --> 0:16:08.880
<v Speaker 1>they get a rude shock when they realize how much

0:16:08.920 --> 0:16:12.240
<v Speaker 1>of it is out there, brand building and marketing, and

0:16:12.560 --> 0:16:15.400
<v Speaker 1>you've got to kind of learn to make your peace

0:16:15.440 --> 0:16:15.800
<v Speaker 1>with it.

0:16:15.800 --> 0:16:17.360
<v Speaker 2>Or fall in love with it even you know.

0:16:17.480 --> 0:16:19.840
<v Speaker 1>I think if it's connection is a value of mine,

0:16:20.440 --> 0:16:23.600
<v Speaker 1>the way I've reconciled with it is I'm connecting with people.

0:16:23.800 --> 0:16:26.440
<v Speaker 3>Yeah, that's probably the part that I struggle the hardest.

0:16:26.440 --> 0:16:29.480
<v Speaker 3>So I love the marketing strategy, I do not love

0:16:30.160 --> 0:16:34.600
<v Speaker 3>that my face is the business. I am super introverted.

0:16:35.080 --> 0:16:37.800
<v Speaker 3>There are days like today with my team where I

0:16:37.840 --> 0:16:40.200
<v Speaker 3>was like, oh, why why am I the one that

0:16:40.200 --> 0:16:44.280
<v Speaker 3>has to do the videos? Yes, So I totally hear

0:16:44.480 --> 0:16:48.680
<v Speaker 3>those health practitioners that say that, but I think you're

0:16:48.720 --> 0:16:52.400
<v Speaker 3>exactly right. There comes a point where for me it's

0:16:52.440 --> 0:16:54.280
<v Speaker 3>if the mission is big enough that you'll do it,

0:16:54.600 --> 0:16:55.120
<v Speaker 3>you'll do it.

0:16:55.200 --> 0:16:59.080
<v Speaker 1>Yeah, And like anything, it's a muscle enough it gets

0:16:59.120 --> 0:17:03.240
<v Speaker 1>please slowly get and I'm not pushing you. Certainly don't

0:17:03.240 --> 0:17:06.160
<v Speaker 1>always have to have a personality or a brand led business,

0:17:06.160 --> 0:17:07.520
<v Speaker 1>but if you have got a lot to say, and

0:17:07.560 --> 0:17:10.800
<v Speaker 1>you have got a strong purpose and expertise, then you'd

0:17:10.840 --> 0:17:11.840
<v Speaker 1>kind of be nuts not to.

0:17:12.200 --> 0:17:14.080
<v Speaker 3>And I think at the moment, with the rise of

0:17:14.119 --> 0:17:17.719
<v Speaker 3>AI that we actually need more brand le, personal personality

0:17:17.760 --> 0:17:19.920
<v Speaker 3>led businesses than ever and I think those are the

0:17:19.960 --> 0:17:21.840
<v Speaker 3>ones that are going to rise to the top because

0:17:21.840 --> 0:17:24.520
<v Speaker 3>we're going to know, oh, I know, healthy hair is

0:17:24.560 --> 0:17:30.400
<v Speaker 3>Amelia Phillips, No a million exactly. She's who I want

0:17:30.400 --> 0:17:34.479
<v Speaker 3>to hear from. I don't know this other person. And

0:17:34.520 --> 0:17:36.560
<v Speaker 3>I think more and more people are going to want that.

0:17:36.760 --> 0:17:39.640
<v Speaker 3>So we might feel uncomfortable with it, but I think

0:17:39.720 --> 0:17:42.320
<v Speaker 3>brand led businesses are going to be the ones that

0:17:42.320 --> 0:17:45.920
<v Speaker 3>are most successful. Oh thanks for that hot tip.

0:17:46.880 --> 0:17:49.800
<v Speaker 1>Well look, well, finally, for a woman listening who is

0:17:49.920 --> 0:17:53.400
<v Speaker 1>seriously thinking about starting her own business, what would one

0:17:53.640 --> 0:17:56.320
<v Speaker 1>parting piece of advice be I.

0:17:56.240 --> 0:17:58.840
<v Speaker 3>Think it's the accountant in me, but you've got to

0:17:58.880 --> 0:18:02.280
<v Speaker 3>know your numbers. If you don't know your numbers, you

0:18:02.680 --> 0:18:06.520
<v Speaker 3>will only ever build your business so far, so for me,

0:18:06.880 --> 0:18:10.320
<v Speaker 3>every time I've taken my eye off them, my business

0:18:10.320 --> 0:18:14.360
<v Speaker 3>has faltered or stumbled. So the numbers I mean include

0:18:14.400 --> 0:18:17.680
<v Speaker 3>things like your leads, your conversion rate, your retention rate,

0:18:17.720 --> 0:18:20.840
<v Speaker 3>your average cell price, the number of times your customers

0:18:20.840 --> 0:18:23.800
<v Speaker 3>do business with you, your net profit. Like you should

0:18:23.840 --> 0:18:26.720
<v Speaker 3>just know those numbers, and some of them you'll look

0:18:26.760 --> 0:18:28.960
<v Speaker 3>at every single day. Some of them you'll look at

0:18:28.960 --> 0:18:32.040
<v Speaker 3>it monthly or quarterly. But if you don't know and

0:18:32.680 --> 0:18:36.879
<v Speaker 3>they can change, I'll have something that converts beautifully and

0:18:36.920 --> 0:18:39.880
<v Speaker 3>then on Tuesday it'll just fall off a cliff for

0:18:39.960 --> 0:18:40.639
<v Speaker 3>whatever reason.

0:18:41.359 --> 0:18:45.360
<v Speaker 1>A Facebook weather event. I say, this weather event on

0:18:45.440 --> 0:18:46.520
<v Speaker 1>Facebook this week.

0:18:46.520 --> 0:18:48.120
<v Speaker 2>I love it. It was a storm.

0:18:48.400 --> 0:18:50.239
<v Speaker 3>But if you don't know that, then you don't know

0:18:50.280 --> 0:18:53.119
<v Speaker 3>to do something about it. So understanding your numbers, I

0:18:53.119 --> 0:18:55.400
<v Speaker 3>think is key to having a great business.

0:18:55.440 --> 0:18:58.160
<v Speaker 2>Such sound advice, Mel Brown, thank you so.

0:18:58.200 --> 0:18:59.480
<v Speaker 3>Much, thanks for having me.

0:19:17.920 --> 0:19:20.359
<v Speaker 1>Why is it so hard to get real answers about

0:19:20.359 --> 0:19:23.760
<v Speaker 1>your health? If you've been told that everything looks fine

0:19:23.960 --> 0:19:26.840
<v Speaker 1>but you know that something is off, We're not imagining it.

0:19:27.040 --> 0:19:30.240
<v Speaker 1>That's why I created Vitality three point sixty to help

0:19:30.280 --> 0:19:33.520
<v Speaker 1>you better understand what's going on inside your body so

0:19:33.560 --> 0:19:36.359
<v Speaker 1>that you can take the targeted action needed. With a

0:19:36.400 --> 0:19:40.520
<v Speaker 1>functional health approach plus testing, we go beyond the guesswork

0:19:40.640 --> 0:19:44.000
<v Speaker 1>to uncover the root causes of your symptoms. I've teamed

0:19:44.080 --> 0:19:47.920
<v Speaker 1>up with doctor Asmina, an incredible integrative GP, and together

0:19:47.960 --> 0:19:51.080
<v Speaker 1>we will help you decode your body's signals and answer

0:19:51.160 --> 0:19:55.199
<v Speaker 1>questions like why am I always exhausted? What's really causing

0:19:55.200 --> 0:19:59.320
<v Speaker 1>my stubborn weight? Am I inflamed? Insulin resistant? Or maybe

0:19:59.320 --> 0:20:02.760
<v Speaker 1>missing key nutrients? Because when you understand your body better,

0:20:03.000 --> 0:20:05.800
<v Speaker 1>you can transform your health. Visit v three six Z

0:20:05.880 --> 0:20:08.120
<v Speaker 1>dot Health or check out the show notes for more