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Speaker 1: I'm on annual leave at the moment, and so is

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Speaker 1: Producer X. But we are coming to you with some

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Speaker 1: of our best of moments to get us through this

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Speaker 1: holiday period. We still get so many dms on the

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Speaker 1: Big Business Instagram about our cafe Outdo Espresso, and I

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Speaker 1: actually recorded an episode ages ago giving you all the

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Speaker 1: full rundown of Outdo. Why did I venture into hospitality?

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Speaker 1: Is the business connected to Fate? And am I going

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Speaker 1: to open more in the future? And by the way,

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Speaker 1: if you have no idea what I'm talking about, AJ

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Speaker 1: and I own a cafe in Newcastle like cafe slash

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Speaker 1: coffee shop, and it's next door like it's neighbors to

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Speaker 1: our Fate store in Newcastle, So feel free to have

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Speaker 1: a listen if you want to hear all about what

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Speaker 1: it's like to own a cafe. So, if you don't know,

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Speaker 1: AJ and I own a cafe. It's in Newcastle West

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Speaker 1: and it is called out Do Espresso. Now why do

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Speaker 1: we call it Outdo? Naming a business is always I

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Speaker 1: think a fun part of the business journey and a

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Speaker 1: hard one at the same time. And I remember when

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Speaker 1: we were opening the cafe, I'm like, what the fuck

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Speaker 1: do we call it. I knew I wanted it to

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Speaker 1: be one word like. I didn't want it to be

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Speaker 1: like Cafe by the Riverside or something like that. You know.

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Speaker 2: I just wanted it to be simple, punchy, memorable, rememberable,

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Speaker 2: memorable Harry Potter what.

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Speaker 1: I don't know what that is. I need to watch

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Speaker 1: Harry Potter Diagonale. I wanted it to be memorable and uh, punchy.

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Speaker 1: And I thought by this point, you know, we opened

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Speaker 1: the cafe not last year, but the year before, twenty

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Speaker 1: twenty two, I believe, and I already it felt like

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Speaker 1: I was doing so much by this point with fate.

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Speaker 1: You know, we had a couple of stores by then.

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Speaker 1: I think we had our Newcastle store and our Sydney store,

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Speaker 1: and then I think it was Outdo. I don't exactly

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Speaker 1: remember the timeline, but I thought to myself, we've really

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Speaker 1: outdone ourselves by just opening a cafe. And that's where

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Speaker 1: the name come from, Outdo because we'd just simply outdone

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Speaker 1: ourselves by opening a cafe. So that's where the name

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Speaker 1: come from. Fun little story for you all. Now, why

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Speaker 1: did we open a cafe? Well, we built We built

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Speaker 1: it right, so when you get a commercial a commercial property.

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Speaker 1: You can move into a commercial property that already has

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Speaker 1: like a pre existing fit out, right, you can move

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Speaker 1: into one that someone's already had previously, there's been a

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Speaker 1: business in there before. So when you're taking out a

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Speaker 1: commercial lease and you're getting a space, it can essentially

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Speaker 1: be one of two things, probably more, but just in

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Speaker 1: my experience to one or two things. It can be

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Speaker 1: a pre existing fit out. So let's say another business

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Speaker 1: has been in there before and you go in and

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Speaker 1: you're taking over what they had already had in there.

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Speaker 1: Or it can be a cold shell, which is what

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Speaker 1: Artdoo was. It was a cold shell, and that's where

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Speaker 1: if you walk in, it's brand new, no one's ever

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Speaker 1: been in there before. The floors are concrete and the

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Speaker 1: walls are concrete. It's just gray. You know. You sometimes

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Speaker 1: see a new building pops up and underneath there's all

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Speaker 1: new retail spaces. That's what a cold shell is when

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Speaker 1: no one's been in there before. Or it could be

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Speaker 1: a cold shell if they have completely gutted it and

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Speaker 1: ripped it out and put it back to its cold shell.

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Speaker 1: So this was our first time ever dealing with a

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Speaker 1: cold shell. Would I ever do it again. I don't know.

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Speaker 1: I mean it is good to start with a cold

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Speaker 1: shell if you are going to do a huge makeover

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Speaker 1: kind of thing. And I've now dealt with both. And

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Speaker 1: the whole reason for us going on this venture was

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Speaker 1: that I wanted to build a content studio and creative space.

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Speaker 1: Being in Newcastle back then twenty twenty two, there was

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Speaker 1: nowhere for us to shoot content for Fate because we're

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Speaker 1: always looking for spots to create content, and we'd gone

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Speaker 1: to Sydney a lot of times and hired out studios,

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Speaker 1: but then you know, we've got the two and a

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Speaker 1: half hour drive and then paying hundreds or thousands of

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Speaker 1: dollars to rent out these studios and then the two

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Speaker 1: and a half hour drive home. We thought, fuck it,

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Speaker 1: why don't we just and this is a really privileged

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Speaker 1: thing that I could do. I was in a financial

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Speaker 1: position where I could afford to build a content studio

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Speaker 1: for us to use for Fate. So that's where this

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Speaker 1: whole idea came from. It's I want my own creative

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Speaker 1: space where we can do our photo shoots every week,

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Speaker 1: we can use it as an office space. And then

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Speaker 1: came the idea of well, why don't we also hire

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Speaker 1: it out to other people. Not only is it going

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Speaker 1: to be our studio that we use for fate every

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Speaker 1: single week, we can then hire it out to other businesses.

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Speaker 1: They can do headshots, they can do their own photo shoots.

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Speaker 1: And then we went a little bit crazy and said,

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Speaker 1: fuck it, let's also make it an event space so

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Speaker 1: people like, it's not huge, but people could have micro

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Speaker 1: events in there. So anyway to cut a long story short,

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Speaker 1: and I documented this all over my Instagram, but we

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Speaker 1: went with this cold shell space to build our studio

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Speaker 1: and it's absolutely stunning, this studio. We went all out

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Speaker 1: with the fit out, and then I said to AJ,

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Speaker 1: wouldn't it be cool if we put a little cafe

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Speaker 1: next to it? You know, because we had this one

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Speaker 1: big space, like what if we take up a third

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Speaker 1: of it for this cool little cafe coffee shop, you know, toasters,

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Speaker 1: and then we have our studio. And that's how bad

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Speaker 1: idea came about. It was never like some huge grand plan.

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Speaker 1: It was just wouldn't that be so cute? And so

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Speaker 1: that's exactly what we did. We went ahead and we

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Speaker 1: opened and built outdo Espresso, and then our studio was

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Speaker 1: called Outdo Collective. You can still look up Outdo Collective

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Speaker 1: on Instagram. We had like an Instagram page for the

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Speaker 1: studio and for like a year and a half we

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Speaker 1: used it ourselves every single week for fate shoots, and

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Speaker 1: we hired it out a shit ton. It got to

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Speaker 1: the point there that it was so busy that we

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Speaker 1: had like four or five bookings every single week from

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Speaker 1: photo shoots, baby showers, long lunch kind of things. And

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Speaker 1: because it was this beautiful, blank white space, people could

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Speaker 1: hire it and transform it into whatever they wanted. They

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Speaker 1: could bring in furniture, florals, this, that and the other.

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Speaker 1: We had like quite a few people get married in

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Speaker 1: there with micro kind of ceremonies, and we did that

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Speaker 1: for about a year and a half. Over time, we

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Speaker 1: did realize how careless a lot of people are when

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Speaker 1: hiring a space, which was something I guess we definitely

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Speaker 1: considered before opening, but we eventually toned it down, and

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Speaker 1: then we brought in all these rules of no parties,

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Speaker 1: no events, because people would just like trash it the

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Speaker 1: same way I guess they would with an Airbnb or something,

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Speaker 1: but with this space it was so white and so expensive,

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Speaker 1: and it's covering curtains, kids were swinging off the curtains.

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Speaker 1: We just ended up having to bring in rule after

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Speaker 1: rule after rule after rule, and then cleaning fees and this,

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Speaker 1: that and the other, and it became so much admin

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Speaker 1: and so much work that we really toned it down.

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Speaker 1: And the only thing we were allowing bookings for was

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Speaker 1: just photos, no events and parties. So lesson learned there,

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Speaker 1: but no regrets as always. And then once we'd kind of,

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Speaker 1: I guess, had enough of taking the bookings in the space,

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Speaker 1: we kind it kind of did its thing for a

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Speaker 1: year and a half. It then just so happened to

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Speaker 1: work out in our favor. I guess that I wanted

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Speaker 1: to move our Newcastle Fate store. We had been at

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Speaker 1: the same Fate store in Maryville for over four years,

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Speaker 1: and I felt like, because we'd opened up all these

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Speaker 1: other stores in the same duration, that our Fate Newcastle

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Speaker 1: store needed to be in a new place. It needed

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Speaker 1: a revamp, it needed somewhere new and special. So I

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Speaker 1: actually went on the journey of speaking with our local

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Speaker 1: Westfield in Newcastle, Westfield Katara, and we were going to

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Speaker 1: put our Fate store in there, and then that all

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Speaker 1: fell through. It was back and forth, back and forth,

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Speaker 1: this that and the other, and I think it was

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Speaker 1: a good thing that it fell through because then well,

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Speaker 1: actually one of my friends made the suggestion to me,

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Speaker 1: why don't you move the Fate Store into the creative

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Speaker 1: studio next to the cafe, And I was like, that's

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Speaker 1: a fucking great idea, Like why have I never thought

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Speaker 1: of that? And what's crazy is I mean if you

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Speaker 1: go and look up Outdo Collective on Instagram, you'll see

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Speaker 1: we built these four arches into the back wall and

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Speaker 1: we just built those as a feature. They were never

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Speaker 1: meant to be anything. But I'm like, we've even got

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Speaker 1: fucking change rooms. Like we've built these four arches and

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Speaker 1: all we need to do is put curtains in there,

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Speaker 1: and you've got yourself these little nooks in the walls

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Speaker 1: that are changed rooms. So it's almost like my past

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Speaker 1: cell from three years ago knew that that was going

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Speaker 1: to be the Fate Store one day. That was never

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Speaker 1: part of the plan, Like it just so happened to

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Speaker 1: work out that way. So was it earlier this year

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Speaker 1: that we moved the Fate Store in. I don't know,

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Speaker 1: all these are blurring together, but now we no longer

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Speaker 1: have the creative space and Fate Newcastle moved. So now

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Speaker 1: we have our Fate Newcastle store next to our cafe

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Speaker 1: and it's the best thing ever. We built the studio,

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Speaker 1: we got the use out of it. Sure, it'd be

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Speaker 1: great to still have our student but now so many

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Speaker 1: other studios have popped up in Newcastle, so that's worked

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Speaker 1: out well for us because we just book all the

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Speaker 1: ones that are local and we now have Newcastle Fate

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Speaker 1: in this stunning store right next to our cafe, and

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Speaker 1: they just compliment each other so so well. So that's

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Speaker 1: the story of how Outdoo came to be and what

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Speaker 1: it is now. Because I still have people saying to me, now,

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Speaker 1: don't you have your studio. I'm like, no, not anymore.

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Speaker 1: That's where our retail store is now, and it's bloody

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Speaker 1: fantastic having a cafe and a clothing store next to

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Speaker 1: each other. And I always say to AJ, wouldn't it

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Speaker 1: be great if that could be every Fate store. Like

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Speaker 1: every Fate store, we have our cafe joined to it,

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Speaker 1: because it really has created a really nice outing for

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Speaker 1: our community because now people will go on the weekend

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Speaker 1: to their friends, let's go shopping at Fate and then

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Speaker 1: go next door and like have a coffee date kind

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Speaker 1: of thing. It's created this really awesome experience and I

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Speaker 1: always say to AJ, God, wouldn't that be good? But

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Speaker 1: He's always like no, So let's get onto chatting about

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Speaker 1: outdo and owning a cafe. Obviously, I have no experience

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Speaker 1: in owning a cafe, but I do have a shit

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Speaker 1: ton of experience in hospitality. I was a barista, I

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Speaker 1: was a waitress, I had my RSA, and I worked

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Speaker 1: in hospitality for many years. And then with my business

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Speaker 1: experience with Fate, I look, it could be just a

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Speaker 1: false sense of confidence, but the confidence that owning Fate

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Speaker 1: has given me, I feel like I could open any

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Speaker 1: business in any industry and I could fucking do it.

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Speaker 1: But I think this is just like this confidence that

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Speaker 1: I've got. But I do think all businesses are essentially

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Speaker 1: really similar in the way that they're structured and set up.

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Speaker 1: It's just the actual physical thing that you're doing that's different.

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Speaker 1: So jumping into owning a cafe, I was definitely in

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Speaker 1: no way scared AJ. And I even went and did

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Speaker 1: like a coffee training course, and I just revamped my

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Speaker 1: skills and AJ completely learned how to you know, make coffees,

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Speaker 1: and we just set up the business, I guess the

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Speaker 1: same way that we have set up and run Fate.

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Speaker 1: Like we knew all the boxes that needed to be ticked, this,

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Speaker 1: that and the other, got the staff, got them trained,

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Speaker 1: worked out our menu, all that kind of stuff, and

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Speaker 1: we went from there. And I think if I obviously

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Speaker 1: didn't have the experience of building Fate, I wouldn't have

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Speaker 1: been able to open the cafe so easily. And that's

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Speaker 1: not to say it wasn't easy. Like this was so

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Speaker 1: much figuring out, like what time are we gonna open,

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Speaker 1: what a we're gonna charge for everything? All these factors

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Speaker 1: came into plane. It took us months and months and

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Speaker 1: months to plan it. Lucky we were building it, because

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Speaker 1: building it took about five months, so we had five months,

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Speaker 1: sorry to work our shit out. And I guess the

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Speaker 1: thing with opening a cafe is we never opened it.

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Speaker 1: And I never opened it to turn it into an empire.

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Speaker 1: You know, I want Fate to be my empire. But

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Speaker 1: when I opened out Doo, it was just that cute

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Speaker 1: little idea that I thought would be awesome to have

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Speaker 1: a newcastle, and it just so happens now that it's

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Speaker 1: fantastic that we have it next to fate.

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Speaker 3: Hello producers. Andy here again, what was the most difficult

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Speaker 3: part when you were building the ourto cafe, Like in

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Speaker 3: that process or so a moment that you did not anticipate.

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Speaker 1: Figuring out all the nitty gritties figuring out like the

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Speaker 1: menu alone, because we make toasties fresh, just working out

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Speaker 1: that like work, like there's no right and wrong. You

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Speaker 1: can make toasties however you want, and we spend a

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Speaker 1: lot of time perfecting that, and our toasties are on

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Speaker 1: another level.

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Speaker 3: I must say, did you think get in contact with

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Speaker 3: a chef to help with the men?

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Speaker 1: Yeah, just made it all up ourselves and everyone fucking

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Speaker 1: loves them like they are really good, not gonna lie.

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Speaker 1: And the other thing that I think surprised me a

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Speaker 1: lot was when it actually came to building the cafe,

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Speaker 1: because we're working with a blank space, all the different

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Speaker 1: heights that you need of benches to ensure that a

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Speaker 1: coffee machine is going to be sitting at the right

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Speaker 1: height so that you can ergonomically work with the coffee machine.

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Speaker 1: And then another surprise, which wasn't really surprised, I knew

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Speaker 1: it was going to be expensive, but just the pure

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Speaker 1: cost of all of the appliances that you need for

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Speaker 1: a coffee shop, like your fridges that go under the bench,

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Speaker 1: your ice machine, coffee machine, your grinder, then out the back.

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Speaker 1: We've got like really tall, big fridges, one big fridge

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Speaker 1: in one freezer, like your ice machines like three and

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Speaker 1: a half grand. Your dishwasher might be three grand. So

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Speaker 1: one thing that I guess was surprising is just the

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Speaker 1: cost of the appliances. It's absolutely insane. And then I

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Speaker 1: think the other thing that took us a while but

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Speaker 1: we got there is with a cafe, you're getting stuff

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Speaker 1: delivered every day fresh, Like all the ingredients for our

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Speaker 1: toasties are delivered every morning. Milks we get delivered every

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Speaker 1: single day, and because you go through a lot of

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Speaker 1: milk in a cafe. So it was just connecting with

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Speaker 1: all those local suppliers. Where are we going to get

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Speaker 1: our cups from. Who is our milkman, Where are we

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Speaker 1: getting our ham from locally for the ham and cheese toasty,

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Speaker 1: where we're getting cheese from. Just figuring out all those

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Speaker 1: tiny little things. Who's our fruit person, you know? And

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Speaker 1: you've got to find all these local businesses, but do

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Speaker 1: the deliveries every morning. You have to sign up to

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Speaker 1: contracts with them, give them the keys because they go

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Speaker 1: in at like two am and drop all your stuff

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Speaker 1: off every day. That was logistically a bit challenging as well,

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Speaker 1: just all those little nitty gritty things.

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Speaker 3: What was it like the first day of opening?

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Speaker 1: Like insane?

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Speaker 3: Were you prepared?

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Speaker 1: We were prepared again because I had this big following

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Speaker 1: and everyone had followed us on our journey kind of

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Speaker 1: thing I knew, and we have a huge community in Newcastle,

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Speaker 1: you know, we had our Fate store for over four years,

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Speaker 1: so I knew that our community was going to be

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Speaker 1: excited about this and come. And the first honestly, the

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Speaker 1: first few months, which is an amazing thing to experience,

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Speaker 1: The first few months weren't insane. AJ and I worked

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Speaker 1: full time in that cafe. Plus there was like five

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Speaker 1: of us and it's only a little nook of a cafe, Like,

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Speaker 1: it's not a huge place. We've got tables and chairs outside.

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Speaker 1: AJ and I were working full time in that fucking thing,

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Speaker 1: making those bloody toasties and on the coffee machine for

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Speaker 1: the first few months. And we we would get there

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Speaker 1: at six am to set everything up for the day,

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Speaker 1: and then we'd be staying well into the afternoon and

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Speaker 1: evening prepping because you prep everything for the next day

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Speaker 1: so that you're set up for the day. And it

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Speaker 1: was just a crazy time because we were doing that

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Speaker 1: and running Fate and it was like we had two rosters,

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Speaker 1: you know, because we have all of our staff at

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Speaker 1: Outdo with their own roster, so then figuring out their

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Speaker 1: rosters and then looking after Fate. It was a lot.

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Speaker 1: And looking back, I don't actually know how we did it.

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Speaker 1: I don't know how we did it. And it was

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Speaker 1: a whirlwind. And the first I think we opened on

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Speaker 1: a Thursday or a Friday as our opening day, and

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Speaker 1: then that Saturday we just got we got smashed, and

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Speaker 1: I think we made like five and a half grand

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Speaker 1: on our first Saturday, which is huge for a little

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Speaker 1: coffee shop. Huge, And we made like two hundred and

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Speaker 1: something toasties on the first Saturday. And you've got one

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Speaker 1: toasting machine that can cook like three at a time

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Speaker 1: like that place got pumped. But it's been great, And

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Speaker 1: you know, I never started Outdo, like I was saying earlier,

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Speaker 1: I never started out due for it to turn into

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Speaker 1: this big, multi million dollar thing, you know, Like it's

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Speaker 1: just it's our cute, little toasty Juggernau. Yeah, like it's

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Speaker 1: just this thing that we have in Newcastle that's so special.

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Speaker 1: But I never started out do going fuck yeah, this

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Speaker 1: is going to make me heap some money and it's

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Speaker 1: going to make so much profit. It's actually really hard

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Speaker 1: to make a whole lot of profit with a cafe

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Speaker 1: because you do have so many expenses. You also have

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Speaker 1: a lot of waste with a cafe, and that's another

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Speaker 1: hard thing that you have to work out is you

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Speaker 1: want to order enough milks to get you through the day,

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Speaker 1: but you don't want to order it too many that

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Speaker 1: you then having to throw out milks in two days

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Speaker 1: kind of thing, and all your food and everything have you.

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Speaker 3: What's the biggest lesson you've learned or advice piece of

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Speaker 3: advice you could pass on to people who are thinking

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Speaker 3: of opening their own little cafe up.

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Speaker 1: I think if you can get it in a good

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Speaker 1: spot and you can build a great community, a cafe

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Speaker 1: can be awesome. But I wouldn't say that owning, especially

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Speaker 1: with us, like it's not a restaurant, but owning just

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Speaker 1: a cafe like we do make toasties, and we have

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Speaker 1: croissoants and we have like a whole pastry display and everything.

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Speaker 1: I would say that cafes can make a lot of money,

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Speaker 1: but not like a lot a lot of money. I

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Speaker 1: think people that do own cafes definitely do it more

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Speaker 1: for the love of the community and you know, that

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Speaker 1: sense of community that you get from having a cafe

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Speaker 1: and making someone's morning when you get their coffee order

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Speaker 1: the same every single day, and you know, you get

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Speaker 1: to know the locals. I definitely think being in a

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Speaker 1: coffee shop, hole in the wall, nook in the wall

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Speaker 1: situation is definitely more of a passion and community project.

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Speaker 1: But some people do cafes so well and then they

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Speaker 1: have multiple around one city kind of thing, you know.

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Speaker 1: But I'd say definitely take a look at the financial

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Speaker 1: side of running a cafe before you open it, and

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Speaker 1: you've got to do it out of love and out

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Speaker 1: of passion. And that's definitely what we do. And I

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Speaker 1: guess one of the best things to come out of

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Speaker 1: opening this cafe is us moving Fate in next door.

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Speaker 1: It's just elevated our community even more and eve into

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Speaker 1: like this weekend, this weekend just gone like they're getting

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Speaker 1: absolutely pumped. I had to call in friends of friends

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Speaker 1: who are baristas to come in and do some little

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Speaker 1: celebrity shifts because they've just been getting absolutely pumped because

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Speaker 1: now our fake community is there as well, and it's

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Speaker 1: just so nice to just have something like that. And

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Speaker 1: a lot of people always say, are you going to

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Speaker 1: open out Do in Melbourne? Please come here, Please come there. No,

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Speaker 1: as much as I would love to, because I love

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Speaker 1: that community that a cafe creates, it is so much

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Speaker 1: bitterly work and expanding in hospitality isn't something that I

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Speaker 1: want to do, so unfortunately, there is going to be

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Speaker 1: no more Outdoors. Never say never. You never know what

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Speaker 1: five years might hold. But for now, Outdo is just

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Speaker 1: our special little Newcastle baby, and you're just gonna have

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Speaker 1: to make a trip to Newcastle, have a little getaway

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Speaker 1: in summer, come come to the beaches, go up to

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Speaker 1: Nelson Bay. There's lots of amazing, beautiful places to go

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Speaker 1: in Newcastle. Then you can come to Faith and out

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Speaker 1: Do and make a whole trip of it. And that's

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Speaker 1: one of the coolest things as well, is I feel

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Speaker 1: like when people are traveling up and down the East

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Speaker 1: Coast of Australia. They do sometimes pop into Newcastle as

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Speaker 1: like a detour, and then we have so many people

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Speaker 1: making their way to outdoing Fate Now as part of

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Speaker 1: their travelers, Like we're from Port mccruorie, but we're going

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Speaker 1: down to Sydney and we've popped in the Newcastle, Like

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Speaker 1: it's so cool. It's like we've made this little destination

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Speaker 1: for our community. So yeah, that's a little bit about

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Speaker 1: our cafe and how it all came to be and

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Speaker 1: the studio and how we turn that into our Fate

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Speaker 1: store and it's a cute little story and yeah, I

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Speaker 1: love it.