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Speaker 1: So I think for us welcome, Thank you Mark, Welcome.

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Speaker 1: Now you're the founder and says creative director of mc

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Speaker 1: M house, I just kick it off. What's emc M

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Speaker 1: house do?

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Speaker 2: Look, we are a furniture retailer at heart. You know,

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Speaker 2: I've founded it on the idea of having a furniture collection.

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Speaker 3: That is decorative.

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Speaker 2: You know, the intentions always when you start these things

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Speaker 2: is a dream and then building those things over a

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Speaker 2: period of time can be a lot more complex.

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Speaker 1: Working way through the nightmare.

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Speaker 3: Yeah.

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Speaker 2: So you know, we've got our fifteen year anniversary coming

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Speaker 2: up and wow, you know it's a good milestone. But

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Speaker 2: you know you reflect even now of the people who

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Speaker 2: are involved and some of the stuff you do to

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Speaker 2: get to that point's pretty crazy.

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Speaker 1: Do you remember fifteen years ago when you first thought

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Speaker 1: of this? Maybe it was more than fifteen years ago

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Speaker 1: that you first thought of the idea of having mcm

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Speaker 1: house or yeahure.

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Speaker 3: The journey was probably twenty years ago.

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Speaker 2: I came to Sydney, I was twenty three, wanting to

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Speaker 2: move from Melboyn bit of son. The idea of starting

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Speaker 2: a brand was just exciting, probably a little bit early

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Speaker 2: I thought.

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Speaker 1: What was before that though? Like you just I'm going

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Speaker 1: to go to Sydney and start up a furnish brand.

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Speaker 2: Look, you know, I went to boarding school, and probably

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Speaker 2: at my school there's no real pathway for creative entrepreneurship.

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Speaker 3: I mean, you know, when I look back on.

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Speaker 2: It, if you pick a pathway after school, entrepreneur and

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Speaker 2: creativity isn't something you can learn.

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Speaker 3: And I knew that. But the pathway was college UNI.

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Speaker 2: So lucky enough, my mum was a pretty crazy restauranteur.

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Speaker 2: Dad was a business guy dentist, did a lot of

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Speaker 2: businesses on the side, So I was lucky enough.

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Speaker 3: Between the two of them, they were letting me just

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Speaker 3: probably go off the path, not.

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Speaker 2: Doing dentistry, engineering, or you know, any of the other

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Speaker 2: things that were sort of the norm back then, and

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Speaker 2: they let me go to Sydney to try and deal

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Speaker 2: in furniture.

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Speaker 1: Furniture Like how that sort of happened.

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Speaker 2: My mom actually in London in the sixties, had a

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Speaker 2: brother here and her grandmother and they had a twink

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Speaker 2: that furniture like timber furniture, old antique furniture. After all

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Speaker 2: the modernism, you know, the super modern era, the people

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Speaker 2: wanted to get that old timber back into the house.

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Speaker 2: So she started sending containers back from London in the

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Speaker 2: seventies to Sydney to Geelong and they started a furniture

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Speaker 2: store in Geelong in the in the early eighties. So

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Speaker 2: from that, you know, there was always a passion dealing

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Speaker 2: in antiques and takes all.

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Speaker 1: Like more like when you're saying.

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Speaker 3: Provincial you know, France, England regency furniture. Yeah, well not.

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Speaker 2: Shabby she I mean, you know it was period furniture

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Speaker 2: that had a sense of you know, history, I guess. So,

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Speaker 2: you know, decorative arts has always been a big thing

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Speaker 2: for me. You know, cool objects, but it doesn't have

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Speaker 2: to be you know, a bit of furniture. It could

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Speaker 2: be a broken sign, you know, something that's cool.

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Speaker 1: What is that? What does that with people who have

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Speaker 1: that passion, like, well, what is the what is it?

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Speaker 1: What do you draw from it when you see something? Yeah,

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Speaker 1: a bit odd, but also it's sort of riggs of history.

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Speaker 2: And yeah, my first store was a complete mixture of items.

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Speaker 2: You know, I had poor some penguins, you know, big camels,

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Speaker 2: and you know it was a real bizarre.

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Speaker 1: You mean when you first came up here, yeah, and I.

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Speaker 3: Went for it. You know, and I had you know,

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Speaker 3: seventies leather sofas, and you know, it was a real

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Speaker 3: hub of eclectic energy.

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Speaker 2: And this was before Instagram and website, so you could

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Speaker 2: have a cool store and I, you know, from day

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Speaker 2: one I had a big following. Guys would come over

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Speaker 2: from the bridge drive to the store and it was

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Speaker 2: a cool experiens Where was that in Harbor Street in Mossman,

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Speaker 2: just over there from the pub there was a little

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Speaker 2: garage and we knocked a hole and put a window

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Speaker 2: in and started that, you know, trading. And and because

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Speaker 2: we had cool objects, I often met really you know,

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Speaker 2: really cool characters equally eclectic. Yeah, no, guys with really

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Speaker 2: good big houses, but they're still eclectic. Yeah, And they

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Speaker 2: wanted something cool, and the cool factor then drew them

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Speaker 2: in and then from that there'd be a discussion, you know,

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Speaker 2: well I don't have a table, Charlie, can you make one?

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Speaker 2: So MCM was born out of me making stuff that

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Speaker 2: mixed well with the eclectic furniture.

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Speaker 3: It was initials, you know, my mum's initials and mine

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Speaker 3: and then Charlie.

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Speaker 2: But MCM, you know, it is a Roman numerals so strong,

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Speaker 2: so they always the idea was a trading house, you know,

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Speaker 2: like an international trading company, and so you know, there

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Speaker 2: was a plan to have a collection of furniture that

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Speaker 2: was born out of being eclectic and interesting. And those

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Speaker 2: things were often a good moderness table, a good so far.

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Speaker 3: And a simple mirror. And then you filled your house

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Speaker 3: up with cool paintings, artworks, objects.

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Speaker 1: Yeah, yeah, yeah, sculptures, et cetera.

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Speaker 2: Yeah, so you know, natural elements mixed with that, and

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Speaker 2: then you started to have a house that looked well lived,

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Speaker 2: interesting person, you know, and all that kind of stuff.

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Speaker 2: And then obviously you need to have stock. And then

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Speaker 2: it turns into a business.

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Speaker 1: Yeah, and was that something what would you do? You

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Speaker 1: travel there or like overseas and pick up by Yeah,

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Speaker 1: I mean you.

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Speaker 2: Know probably that that excitement to do that.

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Speaker 3: Initially, you know, you paid posit.

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Speaker 2: You know, you got your design together, you go to

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Speaker 2: a factory and all of a sudden you're creating you know.

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Speaker 3: A look and a feel. It's pretty exciting.

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Speaker 2: But the journey now between there and fifteen years ago

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Speaker 2: is you know, it's a real process.

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Speaker 3: You know, sometimes you can take five years to get

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Speaker 3: a product right.

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Speaker 2: Sometimes you nail it in three months and look furniture

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Speaker 2: is bulky. You know, I probably didn't pick the easiest

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Speaker 2: item and let alone delivering it around Australia. Yeah, it's

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Speaker 2: it's a journey and you know a lot of people

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Speaker 2: are involved.

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Speaker 1: We'll get back to the logistics because that is an issue.

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Speaker 1: And then and also warehousing or store and then showrooms.

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Speaker 1: They're three pretty important parts of your business model. But

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Speaker 1: MCM today is not the eclectic dealers.

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Speaker 2: No, and you know it is a challenge. You know

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Speaker 2: sometimes when I go into a store to you know,

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Speaker 2: to stretch that little bit of interest. We've really worked

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Speaker 2: on making sure the showrooms have a very dynamic appeal.

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Speaker 2: We've recently just done Melbourne High Street Armadale and that's

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Speaker 2: played into you know, I call it like a Dover

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Speaker 2: Street market type feel, you know, just deconstructed but luxury

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Speaker 2: and then having the basics that people can come in

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Speaker 2: and shop.

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Speaker 1: But we explain that though. So you're you talk about

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Speaker 1: how the shop is decorated. Yeah, I mean, yeah, it

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Speaker 1: was deconstructed.

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Speaker 3: Rugged luxury. You praying the rugged luxury pretty well?

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Speaker 2: What is it that you know, it's it's something that's

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Speaker 2: charming but still you know, warm and used.

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Speaker 1: Thank you yeah, and.

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Speaker 2: You know it is probably you know what I like

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Speaker 2: in an object, you know, Yeah, you want that bit

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Speaker 2: of sense of you know, there's a bit of wrongness

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Speaker 2: about it. You know, there's something about something being a

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Speaker 2: bit off that makes it really great.

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Speaker 3: But then you want to make sure that you've got

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Speaker 3: all basics done.

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Speaker 1: But this is built, its new.

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Speaker 3: Yeah, I mean it was the old.

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Speaker 2: We picked up an old supermarket, left the roof raw,

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Speaker 2: did a really super gloss floor, got beautiful tiles from

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Speaker 2: Japan on the on the columns, nice awnings, good soft color,

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Speaker 2: but left things raw in between that.

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Speaker 3: So you know, that's always been a thing.

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Speaker 2: You know, what do you leave raw and then what

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Speaker 2: do you make clean in a retail environment to keep

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Speaker 2: it kind of interesting?

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Speaker 1: And that those retail environments is that is that for

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Speaker 1: the purpose of retail customers or for the purpose of

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Speaker 1: let's call architectural interior architects or whatever they call.

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Speaker 2: Yeah, I mean, you know, I've always like you know,

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Speaker 2: contrasting elements and probably probably more from an artistic level

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Speaker 2: than a pure retail experience. You know, that idea of

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Speaker 2: a rough wall that's got a whole lot of natural

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Speaker 2: markings on it. You know, pan marks whatever mixed with

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Speaker 2: a nice linen. So from front I find very appealing.

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Speaker 1: Were the more an indulgence of personal indulgence? Do you

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Speaker 1: reckon folly?

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Speaker 2: There's some good artists, you know, if you look at

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Speaker 2: periods of time where there's been great art. You know,

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Speaker 2: abstract you know, notion mixed with high end stuff is

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Speaker 2: something that you know, it is an appealing aesthetic.

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Speaker 1: It can be confusing for stuff you is it like

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Speaker 1: you know, it gives it like a stuff I can

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Speaker 1: afford to do this or I mean, especially in terms

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Speaker 1: of the way people decorate their homes. They give if

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Speaker 1: they're trying to incorporate, well, a piece of art that's

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Speaker 1: sort of not in keeping with the rest of the

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Speaker 1: furniture might be all.

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Speaker 2: That's probably where we've started on the journey. You know,

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Speaker 2: I've had it, you know, how do I make it

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Speaker 2: look cool? And also I didn't have what's cool? I

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Speaker 2: didn't have a budget as well. When you have a

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Speaker 2: don't have a budget, you work out how you can

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Speaker 2: get away with you making something cool?

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Speaker 1: So is cool? What's cool?

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Speaker 3: Is there an effortless cool notion? You know?

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Speaker 2: And that's always you know, something to expY can you

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Speaker 2: make it look effortless, you know, and that's something that

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Speaker 2: I like, you know, how do you make something look

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Speaker 2: cool without it looking you know, too forced?

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Speaker 1: Yeah, yeah, yeah, it's contrived.

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Speaker 2: Yeah, and that's probably you know, I always make sure

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Speaker 2: there's an element that m c M.

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Speaker 3: You know, don't push it too far.

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Speaker 2: Bring in a cool painting when you can, right kind

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Speaker 2: of music, you know, right lighting, and it could be

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Speaker 2: something kind of unusual in the idea. So it's hard

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Speaker 2: to stay cool as you grow. You know that that's

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Speaker 2: been a challenge. But we've got a really good team

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Speaker 2: around and you know, I wrestle with it, you know,

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Speaker 2: because you need to have things that people need to use.

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Speaker 3: Can't just have cool stuff. And you know, the business

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Speaker 3: is big.

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Speaker 1: Now it sounds like you're not you know, use other brands,

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Speaker 1: but you're not like Harvey Norman Furniture or Domain, which

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Speaker 1: is it's very and Jerry's doing a great job. Jerry

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Speaker 1: doing a great job. You too, Katie. But I remember

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Speaker 1: that there's is very sort of functional, practical, transactional. You

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Speaker 1: can get financed to buy whatever you're going to buy.

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Speaker 1: And you're going to buy the one of those chairs

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Speaker 1: that you know, you watch the footy with and you

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Speaker 1: push them out later on with functional functional, and and

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Speaker 1: it's and you know there's about volume and lots of turnover,

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Speaker 1: et cetera. But they carry a ship load of stock.

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Speaker 1: But you're in order you differentiate yourself. I think cool

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Speaker 1: maybe is about differentiating yourself because they're gross. Respect they're

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Speaker 1: definitely not cool. Those stores. I don't think for me cool.

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Speaker 1: What I'm mean by call is interesting. They're just basically

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Speaker 1: where I'm going to look for a specific thing. I

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Speaker 1: need an outdoor furniture that's been properly built, probably where

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Speaker 1: the proof won't fall apart when I buy it reasonable price,

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Speaker 1: because I'm going to put it somewhere like in my

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Speaker 1: farm or something, and I guess going to wreck it.

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Speaker 1: So I go for a particular reason. That's what I'm

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Speaker 1: going to look for one of those. If it's there,

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Speaker 1: I'll buy it. It's not that I don't buy it.

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Speaker 1: That's very practical. Whereas to me, cool is something that

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Speaker 1: is more, is more of more. It's more interesting for

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Speaker 1: me to walk around. I actually enjoy the experience. It's

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Speaker 1: an experience. So it might be the music as everything

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Speaker 1: is a package.

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Speaker 2: Yeah, I mean that that was the idea of my

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Speaker 2: before websites. I had to make the shot look interesting, Yeah,

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Speaker 2: because they had to. There was a shop window that

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Speaker 2: had to look.

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Speaker 1: At your Instagram page.

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Speaker 3: Yeah, that had to look good.

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Speaker 2: So you know that I've been in the shop till

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Speaker 2: two at night sometimes rearranging stuff, you know, getting it

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Speaker 2: feel right. So you know, that's always been the idea

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Speaker 2: of what the store should feel like. Obviously, you know,

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Speaker 2: we need to grow the business and have stock.

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Speaker 3: And do all the things that other retailers do.

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Speaker 2: You've got to sell stuff, yeah, and you know we've

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Speaker 2: you know, we've got eight stores now around Australia. So

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Speaker 2: and we you know, we've got ambitions to continue to

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Speaker 2: grow that, you know, at that pace. So mixing that

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Speaker 2: and having a foundation to do that and stay cool

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Speaker 2: and you know and do really cool you know launches.

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Speaker 2: We've we're pretty you know, we're pretty adamant to make

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Speaker 2: sure our marketing you know, is pretty strong. You know,

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Speaker 2: I mean we probably spend more our marketing and our

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Speaker 2: branding and probably competitors do on the idea that we

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Speaker 2: are going to continue to grow and that's probably know

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Speaker 2: the sacrifice of some profit.

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Speaker 1: Yeah, you spending for your own sort of thing.

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Speaker 3: Yeah, and I'm but I love you. I love that

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Speaker 3: creative side of it.

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Speaker 2: You know. We've got a new outdoor collection called Deloro,

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Speaker 2: you know, and the idea is that, you know, midnight

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Speaker 2: tom Ford ninety sort of feel. So you know, I

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Speaker 2: do like to add theater and an element of cinematatic

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Speaker 2: sort of theater.

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Speaker 3: Yeah, theater is important.

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Speaker 1: Yeah, speaking to.

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Speaker 2: Someone the other day, like Days of Thunder is probably

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Speaker 2: one of my favorite films. You can just watch it

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Speaker 2: without the noise on, you know, it's it's theater. Yeah,

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Speaker 2: and so you know that's what you want in a store.

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Speaker 1: So the creative side of it's obviously is pretty important

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Speaker 1: to you. Yeah, just just on that that tom Ford piece.

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Speaker 1: So tom Ford's school cool.

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Speaker 2: He's probably the marketing king, and but it's cool to

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Speaker 2: It's simple as well.

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Speaker 1: Yeah, yeah, like he's the king of cool in some respeaks.

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Speaker 1: And when you were talking about that, it's funny. I

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Speaker 1: was only thinking about the other day. I was singing

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Speaker 1: him at the eighties Miami vice period and how they

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Speaker 1: change people's clothing. But it was sort of cool dudes

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Speaker 1: building a new form of fashion, which was like a

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Speaker 1: pretty amazing new form fashion. And I've never been a

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Speaker 1: cool person. Like what I remembers. I will follow what

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Speaker 1: I considered to be cool at the time, especially when

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Speaker 1: I was younger, not so much these days. But I

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Speaker 1: don't know how someone can create this stuff, like how

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Speaker 1: you can not only articulated, but actually conceive it in

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Speaker 1: the first place. As to what is cool? Are you

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Speaker 1: going back through the old movies and old stuff and yeah,

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Speaker 1: I mean, like inspiration's pretty pretty where do you find that?

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Speaker 3: Yeah?

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Speaker 2: I love film, you know, magazine from early age, my

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Speaker 2: mum had magazines, you know, And I grew up in

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Speaker 2: a really cool restaurant atmosphere. You know, go down there

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Speaker 2: and there be would be handwriting menus and filling up

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Speaker 2: the restaurant with cool furniture. And it was pre designer,

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Speaker 2: so the vibe was really important. So growing up that

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Speaker 2: environment where you know everything, you know, how the food

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Speaker 2: is put on the plate. Perfectionists not perfection It's probably

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Speaker 2: just care free, you know, carefree creativity, Yeah, but perfectionist

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Speaker 2: stems of being creative, Yeah, but.

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Speaker 3: Not in a pursuit that, you know what I mean.

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Speaker 2: It's it's you know, putting something together without it, you know,

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Speaker 2: being a plan.

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Speaker 1: Yea, how do you do that?

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Speaker 2: And adding that energy. But you know, on the flip

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Speaker 2: side of that, you know, you've got a hustle as

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Speaker 2: well to stay creative. Yeah, and so that's been a

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Speaker 2: balance because the hussle can sometimes take me completely away

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Speaker 2: from the creative side.

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Speaker 1: Oh really, Yeah, you know what it's like if I

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Speaker 1: spent my life hustling, but I don't do much creative

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Speaker 1: most of my stuff.

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Speaker 3: The hustle's been fifty and creative being fifty right.

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Speaker 1: Well, for me, it's probably hustled more late ninety.

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Speaker 2: And I'll probably if anyone asked me, I'd say ninety

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Speaker 2: like you, Yeah, it's been a hussle. You know, I

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Speaker 2: did everything from delivery to sales from day one, so

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Speaker 2: and I still do probably most of the big sales

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Speaker 2: on a commercial level.

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Speaker 1: Yeah, on a commercial So does your finish get made here?

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Speaker 1: What's the deal?

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Speaker 3: We look? We at the moment, we do manufacturer overseas.

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Speaker 2: You know, it started out here making one table down

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Speaker 2: in Brookvale and then from there. You know, obviously with

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Speaker 2: scale you need good supplies and good factories.

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Speaker 1: And price, good price.

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Speaker 2: Yeah, I mean people, probably more important now is product

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Speaker 2: and price than it ever has been. And I you know,

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Speaker 2: I want to give good product a good price, you know,

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Speaker 2: I don't like the idea of overchat, you know, having

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Speaker 2: something that is expensive because you want to get it out.

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Speaker 1: So where's your range? So where where would you fit

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Speaker 1: in the scale things sort of like mid range.

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Speaker 2: There's there's luxury, and then there's premium and then for

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Speaker 2: your general generally Yeah, and look we we we tee

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Speaker 2: it between luxury and premium.

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Speaker 1: There's premium more than luxury, which ones which luxury is

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Speaker 1: luxury that's the most expensive, and then your premium premium stuff.

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Speaker 3: Yeah, and then affordable and then accessible.

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Speaker 1: Okay, yeah, okay, So and you fit between premium and luxury.

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Speaker 2: Yeah, I mean different objects you want to put into

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Speaker 2: different things. Transactional sofas are something that gets swapped over

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Speaker 2: in the house a lot, you know, And that's right.

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Speaker 3: Yeah, I mean.

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Speaker 2: Probably every three years, oh really three to five, depending

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Speaker 2: on what you're buying. Yeah, but that's probably an ocean

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Speaker 2: and I know a lot of big retailers that's the

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Speaker 2: tracking that they keep in mind.

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Speaker 1: All right, so the life of it's over, let's call

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Speaker 1: it is three three, three to five really.

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Speaker 2: But saying that I've got a friend that's still got

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Speaker 2: one from me from twelve years ago. Yeah, it's on

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Speaker 2: his front deck.

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Speaker 1: Yeah.

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Speaker 3: So it all depends on the character of the person.

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Speaker 1: Yeah yeah, well mean people I move, we keep them forever,

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Speaker 1: just getting recovered. So so the design though, so just

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Speaker 1: to take me through this, So in terms of your stock,

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Speaker 1: do you go overseas and sort of say, well, they

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Speaker 1: give you a catalog and you say, I like that.

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Speaker 2: That that so you know, we you know, we have

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Speaker 2: a we have a pretty you know, pretty in depth

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Speaker 2: planning process. Now we're designing for next year, you know,

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Speaker 2: next summer in twenty twenty six, twenty twenty seven. Oh

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Speaker 2: really twenty twenty seven summer yeap.

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Speaker 1: Wow.

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Speaker 2: So we've got our door launches next week twenty twenty six, right,

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Speaker 2: so you know you're about a year and a half

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Speaker 2: ahead now really yeah.

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Speaker 1: Wow.

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Speaker 2: We're trying to make sure that we've got an in

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Speaker 2: stock product when we launch it, all the stocks in

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Speaker 2: the store come and experience it and you can get

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Speaker 2: it delivered. So it's a long way from when I had,

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Speaker 2: you know, a table go and get made myself.

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Speaker 3: But that's how it works.

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Speaker 1: And like you got a team sit sits down there

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Speaker 1: and draws it up on a yea. We got a team.

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Speaker 2: We've got a buying team, so we've got a really

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Speaker 2: good network, you know, to make sure that we can grow,

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Speaker 2: you know, and look, I've got ambitions for it to

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Speaker 2: be you know, the number one furniture retailer for the

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Speaker 2: category that I'm in, Yeah, for your category, and so

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Speaker 2: I need to have the right team around.

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Speaker 1: So I just want to get my head around there.

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Speaker 1: So you'll design or your team will you and the

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Speaker 1: team will design own this next next year's well the

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Speaker 1: year after. What do you call it? What are you

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Speaker 1: going to sell? And like where do you get you

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Speaker 1: where do they get their inspiration from? Like do you

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Speaker 1: sort of direct them? Yeah?

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Speaker 2: I mean, look, I come up with a name for

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Speaker 2: a collection we've had Cabana wild Things was outdoor last

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Speaker 2: year from that movie Wild Things, which you probably remember

398
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Speaker 2: Matt Dylan, and the idea was like that, you know,

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Speaker 2: moody kind of Florida sunset fuel. So I'll come up

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Speaker 2: with a name and then we'll try and draw collection

401
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Speaker 2: from that, but still make sure that it's very usable

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00:19:36,680 --> 00:19:39,439
Speaker 2: elements of color and design, and then you know, played

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Speaker 2: out from there.

404
00:19:40,080 --> 00:19:42,520
Speaker 1: But you don't. You don't sort of say, well, what's

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Speaker 1: what's really hit the hit the straps or what.

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Speaker 2: Sort of Yeah, you've got a banger, it sells really well.

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Speaker 2: You know a rocket that's selling on the way up

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00:19:52,800 --> 00:19:55,240
Speaker 2: to be a banger. You know, there is notions when

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Speaker 2: you know when a collection goes, it goes.

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Speaker 1: How do you know this?

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Speaker 3: How do you know that we've got data. I've got

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Speaker 3: a really good team seen when something hits, it hits.

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Speaker 3: And that's the exciting part about it because.

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Speaker 1: But your people sort of looking in through the magazines,

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Speaker 1: looking at all the they have fashion shows. I mean,

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Speaker 1: sorry to have furniture shows like fashion fashion shows.

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Speaker 3: Yeah, I mean you launch a collection, there is big

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Speaker 3: fares around the world. Launch it.

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Speaker 2: So and look, I'm still trying to make it an

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Speaker 2: attainable access point, you know, so trying. Yeah, we're not

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Speaker 2: trying to design things that you know, so over the

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Speaker 2: top that you can't go and buy.

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Speaker 1: That, because you can you can pay underground for a

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Speaker 1: Bloody's over these days if you really want to be

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Speaker 1: stupid my view, that's great.

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Speaker 3: I've had a passion to continue to make it more accessible.

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Speaker 1: Yeah, accessible in terms of availability and price yeah, but without.

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Speaker 2: Really work on the experience, really work on the you know,

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Speaker 2: the idea that you can feel like you're in a

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Speaker 2: really cool place. And look, there's been some really great retailers,

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Speaker 2: you know throughout time they have done that.

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Speaker 1: Well, yes, certainly, I'm still trying to get my head

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Speaker 1: around here. This work search I'll see, so your design

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Speaker 1: team will get inspiration from all these other places, not

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Speaker 1: not and not and not and including what other people

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Speaker 1: are doing. Just obviously you got to know what the

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Speaker 1: rest of the market is doing. Befo all of a

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Speaker 1: sudden everyone in the world loved wooden chairs. With wooden

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Speaker 1: you know you're going to have to do it.

440
00:21:20,880 --> 00:21:22,000
Speaker 3: Trends are obvious.

441
00:21:22,160 --> 00:21:25,480
Speaker 2: You know, the house has become more minimal, right, the

442
00:21:25,560 --> 00:21:27,960
Speaker 2: idea of filling up with a whole lot of antique furniture,

443
00:21:28,640 --> 00:21:33,040
Speaker 2: you know, it's way more We're way more in tune

444
00:21:33,040 --> 00:21:34,520
Speaker 2: with an environment that's very calming.

445
00:21:34,640 --> 00:21:36,119
Speaker 1: Can we talk about that in for a second. So

446
00:21:36,440 --> 00:21:39,000
Speaker 1: what has been what do you see has been the

447
00:21:39,080 --> 00:21:41,440
Speaker 1: change in the way people like to furnish their home

448
00:21:41,920 --> 00:21:43,440
Speaker 1: Relatives to say twenty years ago.

449
00:21:44,280 --> 00:21:46,479
Speaker 3: Look, there's twenty years ago.

450
00:21:46,520 --> 00:21:48,440
Speaker 2: You probably have a mixture of some of you're given

451
00:21:48,560 --> 00:21:50,879
Speaker 2: some of you bought and something that you picked up

452
00:21:50,920 --> 00:21:53,440
Speaker 2: for free and something you know that you'd mix together.

453
00:21:53,560 --> 00:21:58,520
Speaker 2: So you know that evolution and look only a small

454
00:21:58,520 --> 00:22:01,920
Speaker 2: amount of people used to decorate. Decoration is huge now

455
00:22:02,280 --> 00:22:05,160
Speaker 2: really yeah, I mean look in America they're probably even

456
00:22:05,160 --> 00:22:08,200
Speaker 2: more ahead of us. But you know, people don't you

457
00:22:08,240 --> 00:22:10,159
Speaker 2: look how popular home shows are and you know the

458
00:22:10,160 --> 00:22:12,960
Speaker 2: block and everything like that. Everyone has a passion and

459
00:22:13,160 --> 00:22:17,040
Speaker 2: probably the biggest outset driver in Australia is your home.

460
00:22:17,840 --> 00:22:20,480
Speaker 2: So having a you know and probably selling your home,

461
00:22:20,520 --> 00:22:23,560
Speaker 2: that's when you make money. So having a passion to

462
00:22:23,560 --> 00:22:27,320
Speaker 2: make the home look good, feel good and build a

463
00:22:27,320 --> 00:22:29,360
Speaker 2: bit of value is I've.

464
00:22:29,200 --> 00:22:32,440
Speaker 3: Seen the pick up. So the demographics a lot wider

465
00:22:32,480 --> 00:22:33,119
Speaker 3: than it ever was.

466
00:22:33,320 --> 00:22:35,440
Speaker 1: So do you think Australians Because I remember buying a

467
00:22:35,480 --> 00:22:39,400
Speaker 1: house or probably with a house on it twenty years

468
00:22:39,400 --> 00:22:41,159
Speaker 1: ago and I remember going into the house and it

469
00:22:41,200 --> 00:22:46,440
Speaker 1: was a deceased estate and there's all this sixties furniture.

470
00:22:47,400 --> 00:22:49,680
Speaker 1: You know that that style of furniture you've seen the

471
00:22:49,720 --> 00:22:53,359
Speaker 1: sixties and you know there was even a stereo legs,

472
00:22:53,359 --> 00:22:57,080
Speaker 1: you know, sitting on four legs, timber legs, tim stereo

473
00:22:57,480 --> 00:23:00,000
Speaker 1: with the flip top. You know, it speaks attached as

474
00:23:00,040 --> 00:23:02,680
Speaker 1: cetera big big thing, a little bit of it, a

475
00:23:02,680 --> 00:23:06,600
Speaker 1: couples wide. Then there was the lounge lounge, single lounge

476
00:23:06,960 --> 00:23:10,320
Speaker 1: seats that sat around it, and of course it was

477
00:23:10,359 --> 00:23:12,639
Speaker 1: just the States. So I gave it all away, and

478
00:23:12,680 --> 00:23:14,400
Speaker 1: then I went and built a house. And I went

479
00:23:14,440 --> 00:23:18,000
Speaker 1: and many years later, twenties later, went built a house.

480
00:23:19,040 --> 00:23:22,840
Speaker 1: And I thought of himself, I wouldn't mind designing this

481
00:23:23,240 --> 00:23:25,400
Speaker 1: in the sixties, And I thought about all their furniture

482
00:23:25,600 --> 00:23:28,159
Speaker 1: just given away, and the stuff I board actually was

483
00:23:28,359 --> 00:23:30,639
Speaker 1: the same sort of furniture I had given away. But

484
00:23:30,800 --> 00:23:34,960
Speaker 1: do you think that people in Australia are as design

485
00:23:35,000 --> 00:23:38,320
Speaker 1: conscious as say other countries.

486
00:23:39,080 --> 00:23:44,240
Speaker 2: Look definitely it's it's accelerated. But look, the sixties was

487
00:23:44,280 --> 00:23:47,719
Speaker 2: a pretty wild time for design, Like people were really

488
00:23:48,359 --> 00:23:50,119
Speaker 2: pushing design harder than ever before.

489
00:23:51,400 --> 00:23:53,639
Speaker 3: It disappeared in the eighties and nineties.

490
00:23:53,680 --> 00:23:55,560
Speaker 1: I'd say, what do you put that down to.

491
00:23:57,000 --> 00:23:58,359
Speaker 3: I've read a few different things.

492
00:24:00,040 --> 00:24:05,320
Speaker 2: Obviously, whose government changing and you know, probably restrictions, but

493
00:24:05,720 --> 00:24:08,480
Speaker 2: you know that sixties period was probably the peak.

494
00:24:08,280 --> 00:24:10,120
Speaker 1: Creating we're talking about them of the world.

495
00:24:10,240 --> 00:24:13,680
Speaker 2: Charles just generally, you know, even the retailers Liberty and

496
00:24:13,760 --> 00:24:16,320
Speaker 2: you know those big retails in London that were crazy,

497
00:24:16,680 --> 00:24:20,959
Speaker 2: you know, and you know London in particular was a

498
00:24:21,040 --> 00:24:25,000
Speaker 2: huge design impact throughout the world. Italy has had different periods,

499
00:24:26,040 --> 00:24:28,480
Speaker 2: but yeah, it did stop for a period of time there.

500
00:24:28,520 --> 00:24:31,440
Speaker 2: I don't know, I don't whether we're wars or I'm

501
00:24:31,480 --> 00:24:35,080
Speaker 2: not sure exactly what happens in why different years come

502
00:24:35,600 --> 00:24:38,920
Speaker 2: and then we've obviously had a period of minimalism. Recently

503
00:24:39,400 --> 00:24:41,520
Speaker 2: it is starting to tear it back with a bit

504
00:24:41,560 --> 00:24:44,400
Speaker 2: of eclectic because people do want to identify something that's

505
00:24:44,480 --> 00:24:45,359
Speaker 2: kind of a bit unique.

506
00:24:46,200 --> 00:24:47,720
Speaker 3: But minimalism has been pretty strong.

507
00:24:47,880 --> 00:24:50,280
Speaker 1: What do you mean by minimalisms? Were talking about Scandinavian

508
00:24:50,400 --> 00:24:51,240
Speaker 1: style very.

509
00:24:51,200 --> 00:24:54,560
Speaker 3: Much, you know, you know, simple, flaw simple so far,

510
00:24:54,720 --> 00:25:00,520
Speaker 3: very beige, beige, color beige, total total Asian with this

511
00:25:01,080 --> 00:25:03,600
Speaker 3: total anything, it's total brown and brown.

512
00:25:03,720 --> 00:25:07,400
Speaker 1: Tones tones of brown which could be and then.

513
00:25:07,440 --> 00:25:10,800
Speaker 2: Probably from that, you know, there will be impact. But

514
00:25:11,160 --> 00:25:14,760
Speaker 2: it's very easy to live in a tonal room. John

515
00:25:14,800 --> 00:25:18,960
Speaker 2: Pawson Ian Schrager, you know, the really cool designer An

516
00:25:19,040 --> 00:25:22,720
Speaker 2: Trager obviously, no, you know, probably the coolest creator of

517
00:25:23,160 --> 00:25:26,600
Speaker 2: interiors in the world from nightclubs to hotels. You know,

518
00:25:26,640 --> 00:25:30,440
Speaker 2: he's led that way of simplicity himself. Yeah, I mean

519
00:25:30,760 --> 00:25:31,679
Speaker 2: in his own environment.

520
00:25:31,720 --> 00:25:33,280
Speaker 3: If you look at some of the hotels, you know,

521
00:25:33,320 --> 00:25:38,520
Speaker 3: the addition Hotel that that sort of led that minimalism,

522
00:25:38,880 --> 00:25:43,240
Speaker 3: and he did the Gramercy Park and so theater obviously

523
00:25:43,520 --> 00:25:48,240
Speaker 3: plays into an idea of lifestyle and minimalism have been strong.

524
00:25:48,320 --> 00:25:51,160
Speaker 1: But do those sorts of hotels do they influence people?

525
00:25:51,240 --> 00:25:53,480
Speaker 1: People go to hotel perhaps and stay at Gramercy Park

526
00:25:53,520 --> 00:25:56,359
Speaker 1: or wherever, and they through in that hotel, and do

527
00:25:56,440 --> 00:25:57,800
Speaker 1: they want to them take that back to the home

528
00:25:57,800 --> 00:25:58,200
Speaker 1: they see.

529
00:25:58,560 --> 00:26:02,479
Speaker 2: I honestly believe that boutique tell boutiquo old is probably

530
00:26:02,480 --> 00:26:05,440
Speaker 2: foresee interiors ten years.

531
00:26:05,760 --> 00:26:08,840
Speaker 3: They're really good ones. Yeah, because they have all about experience.

532
00:26:09,840 --> 00:26:11,680
Speaker 2: And if you look at probably some of the trends

533
00:26:11,880 --> 00:26:14,360
Speaker 2: from the best boutique hotels in the world, you'll see

534
00:26:14,400 --> 00:26:17,480
Speaker 2: a trend from about ten fifteen years later floating through.

535
00:26:17,680 --> 00:26:24,240
Speaker 1: Wow. So in terms of what your research, your personal research,

536
00:26:25,640 --> 00:26:28,240
Speaker 1: if you go overseas, do you say to yourself, well,

537
00:26:28,240 --> 00:26:31,919
Speaker 1: I'm going to go and stay at the latest hotel

538
00:26:31,920 --> 00:26:33,000
Speaker 1: designed by blah blah blah.

539
00:26:33,040 --> 00:26:34,320
Speaker 3: Yeah, I mean, look just t doesn't have to be

540
00:26:34,359 --> 00:26:34,760
Speaker 3: the latest.

541
00:26:34,800 --> 00:26:36,160
Speaker 2: I mean, the first time I went to the Mercer

542
00:26:36,240 --> 00:26:38,639
Speaker 2: Hotel in New York, I was, you know, and that

543
00:26:38,760 --> 00:26:43,840
Speaker 2: was christ and Leagu one of his early hotels, and

544
00:26:43,880 --> 00:26:47,320
Speaker 2: he's probably one of the greatest interior designers, and that

545
00:26:47,480 --> 00:26:49,600
Speaker 2: was you know, I couldn't believe it. You know, in

546
00:26:49,600 --> 00:26:51,640
Speaker 2: that lobby there. Have you been to the lobby there?

547
00:26:51,840 --> 00:26:56,040
Speaker 2: It's a mixture of simplicity but luxury that you just

548
00:26:56,119 --> 00:26:57,000
Speaker 2: you know, that's.

549
00:26:56,800 --> 00:26:57,680
Speaker 3: What you wanted to store.

550
00:26:57,880 --> 00:27:01,920
Speaker 2: Yeah, and that inspired me, you know, and I love

551
00:27:02,000 --> 00:27:04,080
Speaker 2: that idea of going into something like that and then

552
00:27:04,440 --> 00:27:06,120
Speaker 2: trying to take it into the norm.

553
00:27:06,320 --> 00:27:08,919
Speaker 1: Do you travel a place like the Four Seasons of Milan,

554
00:27:08,960 --> 00:27:13,000
Speaker 1: for example, Yeah, and you walk in there and you just, fuck,

555
00:27:13,560 --> 00:27:15,880
Speaker 1: this is cool because it is really like, yeah, believe.

556
00:27:16,359 --> 00:27:20,240
Speaker 3: That's what I'm saying. Boutique hotels, you know their fantasy Land.

557
00:27:20,480 --> 00:27:22,840
Speaker 1: As well as your Disneyland y.

558
00:27:23,440 --> 00:27:26,680
Speaker 2: Yeah, but even the experience, I mean, you know, there's

559
00:27:26,720 --> 00:27:30,800
Speaker 2: some really cool hotel experiences that maybe the interiors aren't

560
00:27:31,080 --> 00:27:34,600
Speaker 2: what I like, but that mood in Beverly Hills Hotels obviously,

561
00:27:34,680 --> 00:27:35,560
Speaker 2: you know, a classic.

562
00:27:36,080 --> 00:27:37,680
Speaker 1: It's a been old school for me. There a little

563
00:27:37,680 --> 00:27:38,600
Speaker 1: bit now, and.

564
00:27:39,520 --> 00:27:42,280
Speaker 2: But that you know, that old school mentality, you know,

565
00:27:42,320 --> 00:27:45,160
Speaker 2: with the bar underneath, and so it's different, but there's

566
00:27:45,160 --> 00:27:46,040
Speaker 2: obviously history in.

567
00:27:46,000 --> 00:27:50,160
Speaker 1: That and you know it's someone so sad there, they'll

568
00:27:50,200 --> 00:27:51,000
Speaker 1: say so and so sad.

569
00:27:51,040 --> 00:27:55,280
Speaker 2: Yeah, I just you just know it's had that. But yeah,

570
00:27:55,320 --> 00:27:58,760
Speaker 2: that that that experience in boutique hotel. It's pretty rock

571
00:27:58,800 --> 00:27:59,080
Speaker 2: and roll.

572
00:27:59,160 --> 00:28:02,280
Speaker 1: So you bring that stuff back, you and your team

573
00:28:02,359 --> 00:28:04,640
Speaker 1: you bring they might not go any where be these

574
00:28:04,640 --> 00:28:06,680
Speaker 1: as you can get look at all online, but they

575
00:28:06,760 --> 00:28:09,480
Speaker 1: bring that into your mix and then off the back

576
00:28:09,520 --> 00:28:14,159
Speaker 1: of that you you determine the theme, the theme for

577
00:28:14,200 --> 00:28:16,320
Speaker 1: the for the next release of any.

578
00:28:16,160 --> 00:28:19,040
Speaker 2: I mean, look, obviously, you know how much money you've

579
00:28:19,040 --> 00:28:21,399
Speaker 2: got to spend on a collection and time, you know,

580
00:28:21,680 --> 00:28:23,679
Speaker 2: restricts where you're going. We're on a bit of a

581
00:28:23,720 --> 00:28:26,960
Speaker 2: path for growth, so you know, there always is you know,

582
00:28:27,000 --> 00:28:30,600
Speaker 2: an idea in a direction that comes from you know, something.

583
00:28:30,359 --> 00:28:31,400
Speaker 3: That is inspiring sous.

584
00:28:31,440 --> 00:28:32,280
Speaker 1: The latest theme.

585
00:28:32,680 --> 00:28:34,840
Speaker 3: We're doing, Cabana coming out with Doloro is the big

586
00:28:34,880 --> 00:28:35,320
Speaker 3: one right.

587
00:28:35,240 --> 00:28:36,720
Speaker 1: Now, so just to me through that.

588
00:28:37,240 --> 00:28:40,720
Speaker 2: So Doloro is about that you know, intergalactic sort of

589
00:28:41,320 --> 00:28:44,440
Speaker 2: outdoor living that could be probably a bit modern, but

590
00:28:44,640 --> 00:28:47,800
Speaker 2: still you know, feeling like you maybe were outdoor living

591
00:28:47,800 --> 00:28:53,040
Speaker 2: on Mars. You know that futuristic as in futuristic, Yeah,

592
00:28:53,040 --> 00:28:55,440
Speaker 2: I mean outdoor furniture is tech related because it's got

593
00:28:55,480 --> 00:28:58,760
Speaker 2: to be strong to withstand elements. So the idea of

594
00:28:58,800 --> 00:29:01,280
Speaker 2: a furniture collection that could on Mars, for me, it

595
00:29:01,320 --> 00:29:01,840
Speaker 2: was pretty good.

596
00:29:02,080 --> 00:29:03,720
Speaker 1: Is this collection timber or metal?

597
00:29:04,000 --> 00:29:05,880
Speaker 3: A lot of aluminium? A little bit of timber.

598
00:29:06,440 --> 00:29:10,400
Speaker 2: Aluminium for me, probably the best element for Australia.

599
00:29:10,040 --> 00:29:13,160
Speaker 1: Because it doesn't rust and mold. Yeah, so you know,

600
00:29:13,200 --> 00:29:16,000
Speaker 1: playing into that, Yeah, it doesn't, but it can get

601
00:29:16,000 --> 00:29:18,560
Speaker 1: pitted if it's near the sea though that's a drumalt

602
00:29:18,600 --> 00:29:19,040
Speaker 1: salt pitch.

603
00:29:19,080 --> 00:29:22,680
Speaker 3: You can deal with pitted probably more than mold molden issue.

604
00:29:22,760 --> 00:29:25,960
Speaker 1: Yeah. Yeah, so so it's and what about the fabrics.

605
00:29:26,960 --> 00:29:29,760
Speaker 2: Look again, probably more tonal at the moment, but we

606
00:29:29,840 --> 00:29:31,600
Speaker 2: do have an evergreen, we've got a terra cotta.

607
00:29:32,360 --> 00:29:33,000
Speaker 3: But it's got to.

608
00:29:33,000 --> 00:29:37,760
Speaker 2: Be resilient, can't can't fade well yeah, I mean kind

609
00:29:37,760 --> 00:29:39,200
Speaker 2: of patterns are there because it too.

610
00:29:39,480 --> 00:29:40,680
Speaker 1: But do you have to and do you leave this

611
00:29:40,720 --> 00:29:42,320
Speaker 1: stuff outside or you have to bring I.

612
00:29:42,320 --> 00:29:44,520
Speaker 3: Mean, look, I like everything that can stay outside.

613
00:29:44,560 --> 00:29:46,040
Speaker 1: Yeah, because the pain in the arts have to move

614
00:29:46,040 --> 00:29:48,440
Speaker 1: stuff in and out, so we're looking at strong colors

615
00:29:48,560 --> 00:29:50,640
Speaker 1: or barrel like that, or.

616
00:29:52,400 --> 00:29:54,280
Speaker 2: You know, we did actually try and put in some

617
00:29:54,280 --> 00:29:56,000
Speaker 2: strong colors in when we're shooting it.

618
00:29:56,040 --> 00:29:58,240
Speaker 3: You just know, you know what I mean, Leave that

619
00:29:58,280 --> 00:29:58,720
Speaker 3: for later.

620
00:29:58,840 --> 00:30:03,440
Speaker 2: But yeah, continuing to probably total is the challenge because

621
00:30:03,640 --> 00:30:06,480
Speaker 2: you know, you don't want to give anyone a reason

622
00:30:06,520 --> 00:30:09,160
Speaker 2: to say there's an opinion left or right. Yeah, yeah,

623
00:30:09,200 --> 00:30:11,440
Speaker 2: you know, and usually there's two people in this decision,

624
00:30:11,520 --> 00:30:14,880
Speaker 2: so yeah, and you don't really have control over both

625
00:30:14,880 --> 00:30:15,160
Speaker 2: of them.

626
00:30:15,240 --> 00:30:16,920
Speaker 1: And our door furniture we're talking about stuffer in the

627
00:30:16,960 --> 00:30:18,040
Speaker 1: pool for example.

628
00:30:17,720 --> 00:30:21,600
Speaker 2: Yeah, modular systems, sun loungers, you know, yeah, yeah, everything. Yeah,

629
00:30:21,760 --> 00:30:23,960
Speaker 2: I mean I think it's sixty four pieces in the collection,

630
00:30:24,040 --> 00:30:24,720
Speaker 2: so that's pretty big.

631
00:30:25,040 --> 00:30:29,440
Speaker 1: So like as an umbrellas the whole thing. Yeah, yeah,

632
00:30:29,440 --> 00:30:30,760
Speaker 1: and we'll have a come and look there, because I'm

633
00:30:30,760 --> 00:30:34,480
Speaker 1: always trying to get my little resort, you know.

634
00:30:34,440 --> 00:30:36,040
Speaker 3: The big things to make sure we can fill the

635
00:30:36,040 --> 00:30:36,520
Speaker 3: whole house.

636
00:30:37,040 --> 00:30:40,280
Speaker 1: Yeah, but this is an outdoor collection, yep. The lawyer,

637
00:30:40,600 --> 00:30:44,560
Speaker 1: the lawyer, Delao Deloro, Sorry, this is your outdoor collection.

638
00:30:45,520 --> 00:30:47,320
Speaker 1: How did you get inspiration for that again.

639
00:30:48,520 --> 00:30:51,200
Speaker 2: Again, that idea that you know, you could have furniture

640
00:30:51,240 --> 00:30:54,840
Speaker 2: that could survive, you know, on another planet.

641
00:30:54,920 --> 00:30:57,400
Speaker 1: And basically straining conditions. Yeah.

642
00:30:57,640 --> 00:31:00,600
Speaker 3: Yeah, Trailie is probably the most brutal. Yeah, during the world.

643
00:31:00,640 --> 00:31:02,640
Speaker 3: You know, look at the rain we've got now, unbelievable

644
00:31:03,320 --> 00:31:04,080
Speaker 3: and it was stunning in.

645
00:31:04,000 --> 00:31:07,480
Speaker 2: Melbourne yesterday and cold and probably Queensland's probably humid.

646
00:31:07,680 --> 00:31:10,520
Speaker 1: Yeah. Yeah, So because you have to build something, you

647
00:31:10,520 --> 00:31:12,520
Speaker 1: go or produce stuff and go either one of those

648
00:31:12,560 --> 00:31:16,400
Speaker 1: places everywhere. Yeah, and that when they cand released.

649
00:31:17,000 --> 00:31:19,360
Speaker 3: In stores this week and then campaigns in.

650
00:31:19,320 --> 00:31:21,840
Speaker 1: Three weeks campaign and so what how do you run

651
00:31:21,840 --> 00:31:23,480
Speaker 1: a campaign like that? So where do you run a

652
00:31:23,480 --> 00:31:24,080
Speaker 1: campaign like that?

653
00:31:24,160 --> 00:31:26,120
Speaker 2: I mean digital is a big part. We've got a

654
00:31:26,200 --> 00:31:29,360
Speaker 2: database and then you know, we played out from there, so.

655
00:31:29,400 --> 00:31:32,080
Speaker 1: We would have bet obviously instagrams, Perfume, Instagram, but like

656
00:31:32,120 --> 00:31:33,400
Speaker 1: you know, you've got everything going on.

657
00:31:33,520 --> 00:31:36,440
Speaker 2: But yeah, I mean obviously you know social media and

658
00:31:36,480 --> 00:31:38,960
Speaker 2: you probably have a similar idea of you know how

659
00:31:39,000 --> 00:31:42,520
Speaker 2: powerful that can be. Again, when product's great, you know,

660
00:31:43,160 --> 00:31:45,880
Speaker 2: product and price probably the key things. But getting that

661
00:31:45,880 --> 00:31:50,200
Speaker 2: message out it's pretty critical. An organic reach we've found

662
00:31:50,360 --> 00:31:50,920
Speaker 2: is the best.

663
00:31:51,080 --> 00:31:53,040
Speaker 1: So that's off your database when a.

664
00:31:53,080 --> 00:31:57,400
Speaker 2: Story is forwarded or gets you views without it being

665
00:31:57,440 --> 00:31:58,160
Speaker 2: forced out.

666
00:31:58,720 --> 00:32:01,000
Speaker 1: Not through an influencer, but through twenty your customers.

667
00:32:01,200 --> 00:32:02,479
Speaker 3: Yeah, or just a story on it.

668
00:32:03,440 --> 00:32:07,280
Speaker 2: I'm not influencers obviously play a part in the industry,

669
00:32:08,120 --> 00:32:10,760
Speaker 2: but to get the right mixing, the right timing is

670
00:32:10,800 --> 00:32:11,880
Speaker 2: always a bit of a challenge.

671
00:32:11,920 --> 00:32:13,479
Speaker 1: But when you say organic that, what do you mean

672
00:32:13,480 --> 00:32:14,680
Speaker 1: by There might.

673
00:32:14,520 --> 00:32:17,200
Speaker 3: Be a story on a store that we've done.

674
00:32:17,400 --> 00:32:20,840
Speaker 1: That isn't directly a general interest storytypeicing.

675
00:32:20,360 --> 00:32:23,560
Speaker 2: Yeah, or something we've done or you know, there was

676
00:32:23,600 --> 00:32:26,400
Speaker 2: an article from years ago that we still have a

677
00:32:26,480 --> 00:32:28,240
Speaker 2: house that we did up in Palm Beach from Country

678
00:32:28,320 --> 00:32:31,440
Speaker 2: Road wasn't even our brand and it's still high on

679
00:32:31,480 --> 00:32:35,280
Speaker 2: the ratings. So it is funny organic, organic readership and

680
00:32:35,400 --> 00:32:36,640
Speaker 2: organic following is.

681
00:32:37,480 --> 00:32:40,160
Speaker 1: You know, and you don't promote excuse me, there's no

682
00:32:40,200 --> 00:32:43,080
Speaker 1: stuff you promote. Yeah, I mean people find it, but

683
00:32:43,280 --> 00:32:45,520
Speaker 1: I'm my head of marketing, probably gonna tell anything wrong.

684
00:32:45,600 --> 00:32:50,120
Speaker 1: So but in terms of social media, like into the

685
00:32:50,120 --> 00:32:51,760
Speaker 1: building your brand MCN brand.

686
00:32:51,560 --> 00:32:54,600
Speaker 2: It's been the biggest, biggest thing. I mean again, theater

687
00:32:54,680 --> 00:32:55,640
Speaker 2: plays a big part in it.

688
00:32:56,200 --> 00:32:57,520
Speaker 1: So what do you do? What are some of the

689
00:32:57,520 --> 00:32:58,320
Speaker 1: little tricks you pull.

690
00:32:58,880 --> 00:33:02,600
Speaker 2: Look, photo photo shoots are big for us, you know,

691
00:33:02,640 --> 00:33:06,200
Speaker 2: making sure that there's a vibe and that's the key,

692
00:33:06,360 --> 00:33:09,239
Speaker 2: you know, vibe, you know, and then obviously on that

693
00:33:09,360 --> 00:33:12,479
Speaker 2: is stock price and where your stores are.

694
00:33:12,680 --> 00:33:16,120
Speaker 1: Yeah, but that's access and affordability. But like you know,

695
00:33:16,440 --> 00:33:18,880
Speaker 1: you you're you're a creaty person. But it's easy for

696
00:33:18,880 --> 00:33:21,960
Speaker 1: you to say the vibe. I wouldn't add a creative vibe.

697
00:33:22,960 --> 00:33:26,040
Speaker 1: Like if you said to me, I Mark, you know,

698
00:33:26,160 --> 00:33:28,240
Speaker 1: you know, a fifty percent owner of MCM, because you know,

699
00:33:28,280 --> 00:33:30,720
Speaker 1: I paid a whole lot of money becoming your partner,

700
00:33:30,760 --> 00:33:33,200
Speaker 1: which is not trueman, let's say it was. And you said, mate,

701
00:33:33,240 --> 00:33:35,600
Speaker 1: what you are now in charge of building the vibe?

702
00:33:35,800 --> 00:33:38,000
Speaker 1: I would know where to start for our social but

703
00:33:38,160 --> 00:33:40,680
Speaker 1: you'd probably be pretty good at point. Someone would yea,

704
00:33:41,320 --> 00:33:44,040
Speaker 1: but what do you mean by vibe? So in terms

705
00:33:44,080 --> 00:33:45,640
Speaker 1: of socials, yeah, I mean.

706
00:33:47,440 --> 00:33:50,080
Speaker 2: The vibe is you know, what leads the theme and

707
00:33:50,120 --> 00:33:52,040
Speaker 2: the feeling of it. I mean, you do a spire,

708
00:33:52,200 --> 00:33:54,000
Speaker 2: you know, I mean we might have a we might

709
00:33:54,040 --> 00:33:56,120
Speaker 2: have a setting in the shoot that you know is

710
00:33:56,120 --> 00:34:00,960
Speaker 2: so big and so luxurious. It's an inspirational aspirational so

711
00:34:01,200 --> 00:34:04,320
Speaker 2: aspirational marketing is pretty cool to get to that point

712
00:34:04,360 --> 00:34:06,959
Speaker 2: where you can do that and give people, you know,

713
00:34:07,640 --> 00:34:11,120
Speaker 2: an idea of what it despires to have that I don't.

714
00:34:11,680 --> 00:34:15,280
Speaker 1: But if you were you probably not the case. But

715
00:34:15,520 --> 00:34:17,359
Speaker 1: in terms of something you're being aspirational, do you get

716
00:34:17,400 --> 00:34:20,040
Speaker 1: someone like George Clooney to not George Clooney in particular,

717
00:34:20,080 --> 00:34:23,840
Speaker 1: but personality that look, I do they make it aspirational

718
00:34:23,880 --> 00:34:27,279
Speaker 1: to they can, but you know, I'm not big on

719
00:34:27,280 --> 00:34:30,719
Speaker 1: a personality being as part of what a product is.

720
00:34:31,520 --> 00:34:33,640
Speaker 1: I have done a really cool shoots, probably not so

721
00:34:33,719 --> 00:34:36,680
Speaker 1: much personality, but a type of character. My first shoot,

722
00:34:37,480 --> 00:34:40,040
Speaker 1: I had a close friend of mine. He was an

723
00:34:40,040 --> 00:34:43,919
Speaker 1: ex lawyer, became a flower farmer that you know, very chic,

724
00:34:44,080 --> 00:34:47,000
Speaker 1: cool guy, and I had him in a photo in

725
00:34:47,040 --> 00:34:49,640
Speaker 1: the white sofa with his cool dog and it's still

726
00:34:49,640 --> 00:34:50,640
Speaker 1: probably my favorite photo.

727
00:34:51,080 --> 00:34:53,960
Speaker 2: You know, cool pair of persons and that idea of

728
00:34:54,000 --> 00:34:57,319
Speaker 2: you know, ragness, sheik, luxurious and lifestyle. You know, that's

729
00:34:57,360 --> 00:35:00,680
Speaker 2: a vibe. Not so much personality, but type of character.

730
00:35:00,880 --> 00:35:03,839
Speaker 1: So when you when you look at your vibe, do

731
00:35:03,880 --> 00:35:07,400
Speaker 1: you try to match it to your customer base or

732
00:35:07,440 --> 00:35:09,239
Speaker 1: do you try to get the customer base to be

733
00:35:09,280 --> 00:35:10,360
Speaker 1: attracted to your vibe.

734
00:35:10,680 --> 00:35:13,479
Speaker 2: Probably we play into the collection a little bit more now,

735
00:35:14,360 --> 00:35:17,360
Speaker 2: but I've always kept a strong idea of what I like,

736
00:35:17,680 --> 00:35:19,320
Speaker 2: you know, in terms of a photo on a shoot,

737
00:35:19,320 --> 00:35:22,560
Speaker 2: and so yeah, it's you know, but it is a

738
00:35:22,560 --> 00:35:25,000
Speaker 2: balancing act what you can do with you know, budgets,

739
00:35:25,040 --> 00:35:27,439
Speaker 2: you know, I mean logistics what you're talking about now,

740
00:35:27,560 --> 00:35:31,200
Speaker 2: you know the cost of getting truckload of furniture to

741
00:35:31,680 --> 00:35:32,880
Speaker 2: a house at Flinders.

742
00:35:33,400 --> 00:35:36,080
Speaker 1: It's pretty big Flinders in Victoria. Yeah, yeah, that's like

743
00:35:36,280 --> 00:35:36,920
Speaker 1: on the coast, isn't it.

744
00:35:36,960 --> 00:35:39,080
Speaker 3: Yeah, that's where we just shot the outdoor.

745
00:35:39,600 --> 00:35:41,480
Speaker 1: You just you just delivered some stuff to someone we

746
00:35:41,480 --> 00:35:41,719
Speaker 1: didn't know.

747
00:35:41,760 --> 00:35:43,160
Speaker 3: We did a shoot in Flinders, right.

748
00:35:43,120 --> 00:35:45,239
Speaker 1: Right, right right. Someone gave you their house or whatever

749
00:35:45,280 --> 00:35:46,040
Speaker 1: it is to you.

750
00:35:46,200 --> 00:35:46,759
Speaker 3: We pay for it.

751
00:35:46,840 --> 00:35:48,719
Speaker 1: Yeah, yeah, obviously not gave it to you, You rented or

752
00:35:48,760 --> 00:35:50,600
Speaker 1: something like that, and you do the shooting that place

753
00:35:50,640 --> 00:35:52,840
Speaker 1: because because the vibe at Flint is and what we

754
00:35:52,840 --> 00:35:53,760
Speaker 1: talk about ocean.

755
00:35:54,000 --> 00:35:55,920
Speaker 3: Yeah, really cool architectual house on the ocean.

756
00:35:56,680 --> 00:36:00,000
Speaker 1: Yeah, pretty pretty clean line joint, very cool. Yeah yeah,

757
00:36:00,160 --> 00:36:01,120
Speaker 1: and then you could.

758
00:36:00,920 --> 00:36:03,120
Speaker 3: Just yeah it's a perfect setting.

759
00:36:03,360 --> 00:36:06,600
Speaker 1: Yeah. Theater, yeah, totally only me. I love theater. I

760
00:36:06,680 --> 00:36:08,520
Speaker 1: love it. I can't produce it, but I love theater

761
00:36:08,560 --> 00:36:12,879
Speaker 1: when I see it. So if I was, excuse me,

762
00:36:14,239 --> 00:36:19,960
Speaker 1: if you were to today list out and I'll presume

763
00:36:20,000 --> 00:36:23,359
Speaker 1: to do this. The profiles or profile your database, that's

764
00:36:23,400 --> 00:36:26,359
Speaker 1: your customer base. Can you do you know who you're

765
00:36:27,080 --> 00:36:29,000
Speaker 1: Is it like something between forty and eighty or is it?

766
00:36:29,080 --> 00:36:29,239
Speaker 2: Yeah?

767
00:36:29,239 --> 00:36:30,120
Speaker 3: I mean, look do you know?

768
00:36:30,200 --> 00:36:33,120
Speaker 2: Actually enough there's you know, we have got some dart

769
00:36:33,160 --> 00:36:35,000
Speaker 2: of it breaks it down and.

770
00:36:34,880 --> 00:36:36,040
Speaker 3: So we do know that.

771
00:36:37,000 --> 00:36:38,759
Speaker 2: You know, I was in the shop every day for

772
00:36:38,880 --> 00:36:43,319
Speaker 2: ten years, seven days, so I knew my customers and

773
00:36:43,440 --> 00:36:46,480
Speaker 2: the mix you know in Sydney's probably slightly different to Melbourne,

774
00:36:46,680 --> 00:36:47,760
Speaker 2: really slightly different.

775
00:36:48,000 --> 00:36:50,120
Speaker 3: But you know it's probably a demographic thing.

776
00:36:50,160 --> 00:36:52,640
Speaker 2: But if you break it down, you know, we know

777
00:36:53,680 --> 00:36:56,600
Speaker 2: twenty to thirty what they're probably spending forty to fifty

778
00:36:57,200 --> 00:36:58,200
Speaker 2: sixty plus.

779
00:36:57,880 --> 00:37:01,239
Speaker 1: In terms of money. Yep, what and when we do that,

780
00:37:01,560 --> 00:37:03,480
Speaker 1: when you say you know what this beending, so you

781
00:37:03,520 --> 00:37:06,480
Speaker 1: know what the capacity is. But does that then determined

782
00:37:06,800 --> 00:37:09,520
Speaker 1: do you then build to suit that price? Now?

783
00:37:09,640 --> 00:37:10,160
Speaker 3: Look you don't.

784
00:37:10,239 --> 00:37:11,799
Speaker 2: I mean you can probably get yourself in a bit

785
00:37:11,800 --> 00:37:14,160
Speaker 2: of a tangle, but you're probably more aware of where

786
00:37:14,160 --> 00:37:16,560
Speaker 2: that market is. And look, we are trying to grow

787
00:37:16,600 --> 00:37:19,080
Speaker 2: the brand, so we need to have more customs.

788
00:37:19,160 --> 00:37:22,600
Speaker 3: I guess where's the juicy bit in terms of demographic

789
00:37:23,719 --> 00:37:24,480
Speaker 3: it changes.

790
00:37:24,760 --> 00:37:27,520
Speaker 2: You know as you grow. In the end, you know

791
00:37:27,560 --> 00:37:31,720
Speaker 2: you want to have a pretty consistent transaction value and

792
00:37:31,840 --> 00:37:33,840
Speaker 2: you know, funny enough that it probably is one or

793
00:37:33,880 --> 00:37:36,759
Speaker 2: two items. It's not a whole house, but you know

794
00:37:36,800 --> 00:37:39,719
Speaker 2: that's the inspiration to continue to have a range that

795
00:37:39,840 --> 00:37:41,520
Speaker 2: you know you can do a larger purchase.

796
00:37:42,040 --> 00:37:43,960
Speaker 1: So when you say it's one or tour them, maybe

797
00:37:44,000 --> 00:37:46,320
Speaker 1: see three of them. You're talking about maybe a dining

798
00:37:46,360 --> 00:37:49,880
Speaker 1: table so for in a rug and or a coffee

799
00:37:49,880 --> 00:37:53,600
Speaker 1: that arm ship, yeah, table chairs and then there. So

800
00:37:53,680 --> 00:37:56,560
Speaker 1: there you're more most regularly turned over items.

801
00:37:56,480 --> 00:37:57,200
Speaker 3: As a snapshot.

802
00:37:57,239 --> 00:37:59,719
Speaker 1: And is that because it's funny when you said the

803
00:38:00,000 --> 00:38:02,600
Speaker 1: average life of a sover, let's call it is three

804
00:38:02,600 --> 00:38:04,680
Speaker 1: to five years. I know the average life a home

805
00:38:04,760 --> 00:38:07,239
Speaker 1: loan in my homeland business is four and a half years.

806
00:38:07,640 --> 00:38:09,840
Speaker 1: So people basically they don't pay the loan off for

807
00:38:09,880 --> 00:38:12,120
Speaker 1: four and a half years. But what they do is

808
00:38:12,160 --> 00:38:14,200
Speaker 1: they sell the house and they're buy another one that

809
00:38:14,320 --> 00:38:16,400
Speaker 1: might gread down grade, get divorced with the case of

810
00:38:16,480 --> 00:38:19,400
Speaker 1: b so that when they move, they're looking for new

811
00:38:19,400 --> 00:38:21,920
Speaker 1: furniture because the house that they move from or departments

812
00:38:21,920 --> 00:38:25,879
Speaker 1: they move from maybe smaller, maybe bigger, shit doesn't fit.

813
00:38:26,000 --> 00:38:29,480
Speaker 2: Yeah, and look, that's probably why price is pretty critical now,

814
00:38:29,520 --> 00:38:31,640
Speaker 2: because you want to make sure that it's not a

815
00:38:31,640 --> 00:38:34,960
Speaker 2: life decision that they're making it.

816
00:38:34,960 --> 00:38:35,960
Speaker 3: Look, the interesting part.

817
00:38:35,760 --> 00:38:38,080
Speaker 2: On that on the back of that, you know, we're

818
00:38:38,080 --> 00:38:40,520
Speaker 2: doing a lot of work in the build to rent market.

819
00:38:41,040 --> 00:38:45,600
Speaker 2: You know, we're putting furniture in apartments that people are

820
00:38:45,600 --> 00:38:47,759
Speaker 2: just going to go and live in, you know, and

821
00:38:47,800 --> 00:38:51,680
Speaker 2: that's an interesting notion, you know. And then the affordability

822
00:38:51,680 --> 00:38:54,680
Speaker 2: of even developers to fill up an apartment of furniture.

823
00:38:55,200 --> 00:38:58,799
Speaker 2: It's probably cheaper than the cost of a truck going

824
00:38:58,800 --> 00:39:01,080
Speaker 2: in and out over three years, so you know, and

825
00:39:01,120 --> 00:39:02,399
Speaker 2: the impact on the building, so.

826
00:39:03,960 --> 00:39:05,560
Speaker 1: You know, they buy it from you, or they rent

827
00:39:05,600 --> 00:39:08,799
Speaker 1: it from you, uh, the owners of the bill to me.

828
00:39:10,719 --> 00:39:13,000
Speaker 3: Or purchase for the buill to rent.

829
00:39:13,840 --> 00:39:17,080
Speaker 2: So you know, I mean the probably cost of furniture

830
00:39:17,120 --> 00:39:20,240
Speaker 2: is you know, probably the least expensive part of that process,

831
00:39:20,360 --> 00:39:21,240
Speaker 2: but the biggest impact.

832
00:39:21,480 --> 00:39:25,720
Speaker 1: No, just seeing myself, if I'm the fund that owns

833
00:39:26,640 --> 00:39:29,239
Speaker 1: owns the whole building. Then I want to rent it out.

834
00:39:29,600 --> 00:39:30,880
Speaker 1: I just seen him, as I have said, of me

835
00:39:31,000 --> 00:39:32,839
Speaker 1: out laying capital for that. If I could just rent

836
00:39:32,880 --> 00:39:34,759
Speaker 1: it from you and with agreement that you turn over

837
00:39:34,760 --> 00:39:38,480
Speaker 1: every three years, you know, that might be that might be.

838
00:39:38,600 --> 00:39:38,759
Speaker 3: Yeah.

839
00:39:38,760 --> 00:39:40,440
Speaker 2: I mean, look, there's different ways, you know what I mean,

840
00:39:40,920 --> 00:39:43,520
Speaker 2: who gets paid at what time? So you know, but

841
00:39:43,600 --> 00:39:46,480
Speaker 2: in the end, it's a it's a we do you know,

842
00:39:46,640 --> 00:39:50,120
Speaker 2: a really good commercial offering for that market. So the

843
00:39:50,160 --> 00:39:53,040
Speaker 2: transaction is you know, is suitable for it?

844
00:39:53,080 --> 00:39:57,080
Speaker 1: So it's you, it's your biggest market, retail or wholesale retail, retail, Yeah,

845
00:39:57,120 --> 00:39:57,479
Speaker 1: for sure.

846
00:39:57,560 --> 00:40:01,080
Speaker 3: The hustle in me has brought out the commercial.

847
00:40:01,400 --> 00:40:04,279
Speaker 1: Yeah yeah, yeah, yeah, but is that is the commercial.

848
00:40:04,680 --> 00:40:06,239
Speaker 3: So it's not something that we go to the market with,

849
00:40:06,320 --> 00:40:07,640
Speaker 3: but it's something that I do very well.

850
00:40:07,719 --> 00:40:09,840
Speaker 1: So if you go to one of these build build

851
00:40:10,080 --> 00:40:13,319
Speaker 1: to rent buildings apart buildings, and there might be on

852
00:40:13,560 --> 00:40:16,600
Speaker 1: fifty apartments in there, do you decorate everyone that's exactly

853
00:40:16,600 --> 00:40:17,520
Speaker 1: the same? But has it worked?

854
00:40:17,600 --> 00:40:19,360
Speaker 3: I mean, look, you might have two color schemes.

855
00:40:19,800 --> 00:40:23,239
Speaker 2: Yeah, but yeah, you want consistency, and you know, we've

856
00:40:23,280 --> 00:40:24,960
Speaker 2: done some really good ones with some really good partners.

857
00:40:25,000 --> 00:40:26,919
Speaker 1: So yeah, that that'd be good for you though, because

858
00:40:26,960 --> 00:40:29,000
Speaker 1: you know you can make a super bulk order. You

859
00:40:29,040 --> 00:40:31,320
Speaker 1: know exactly you've got to you know, you want twenty

860
00:40:31,320 --> 00:40:34,360
Speaker 1: lounge or fifty lounges, fifty coffee tables, fifty drugs, fifty

861
00:40:34,360 --> 00:40:36,120
Speaker 1: blah blah blah. Yeah, it's an easy one for you

862
00:40:36,160 --> 00:40:36,439
Speaker 1: to sort.

863
00:40:37,239 --> 00:40:39,520
Speaker 2: Yeah, and look, you need to make sure that it's

864
00:40:39,680 --> 00:40:41,879
Speaker 2: you know, that it all works well and that it's

865
00:40:41,880 --> 00:40:44,560
Speaker 2: all going to stay in there and you know, survived.

866
00:40:44,680 --> 00:40:45,920
Speaker 2: Last thing you want to do is have to be

867
00:40:45,960 --> 00:40:48,560
Speaker 2: swopping furniture out yeah, within that three years.

868
00:40:48,560 --> 00:40:52,040
Speaker 3: So yeah, no, it's it's look, it's a good market.

869
00:40:52,760 --> 00:40:55,640
Speaker 2: But again, you know, go in retail for me as

870
00:40:55,640 --> 00:40:58,080
Speaker 2: a passion, you know, and that's something that I'm focusing

871
00:40:58,080 --> 00:40:59,440
Speaker 2: more on now than before.

872
00:40:59,680 --> 00:41:01,760
Speaker 1: So did you see eight stores?

873
00:41:01,920 --> 00:41:05,080
Speaker 3: Eight stores were up in Brisbane tomorrow. We're are stores

874
00:41:05,120 --> 00:41:10,440
Speaker 3: now Melbourne, Sydney. We've got two bel Gwala and Paddington.

875
00:41:11,320 --> 00:41:16,919
Speaker 3: We've got an outlet in Alexandria Byron. Where's one Barron

876
00:41:17,000 --> 00:41:17,680
Speaker 3: in the habitat?

877
00:41:17,880 --> 00:41:19,480
Speaker 1: Oh yeah, yeah, yeah that was.

878
00:41:19,400 --> 00:41:20,920
Speaker 3: Actually the second story. If it did.

879
00:41:22,280 --> 00:41:25,680
Speaker 2: Really cool going up there Brandon, He said, come into

880
00:41:25,719 --> 00:41:29,399
Speaker 2: a store. And there was that perfect period of time

881
00:41:29,400 --> 00:41:30,720
Speaker 2: where people were.

882
00:41:30,560 --> 00:41:33,560
Speaker 3: Moving there to live. And again that was a drink

883
00:41:33,600 --> 00:41:34,839
Speaker 3: COVID just.

884
00:41:34,800 --> 00:41:37,000
Speaker 1: Before just before COVID, and.

885
00:41:36,960 --> 00:41:39,359
Speaker 3: Then obviously it was you know, it was like heaven

886
00:41:39,400 --> 00:41:41,359
Speaker 3: up there during COVID. Did you get up there over them?

887
00:41:41,400 --> 00:41:43,680
Speaker 1: But I to get there, I had to get I

888
00:41:43,719 --> 00:41:46,680
Speaker 1: actually ended up again and have to get the vaccine

889
00:41:46,680 --> 00:41:49,480
Speaker 1: because I couldn't get on the plane. But my address

890
00:41:49,520 --> 00:41:52,600
Speaker 1: is Byron's my actual on my license. So I was

891
00:41:52,640 --> 00:41:55,480
Speaker 1: able to travel because I was basically traveling from home

892
00:41:55,560 --> 00:41:58,239
Speaker 1: at home. But in the end you couldn't could leave

893
00:41:58,239 --> 00:41:59,319
Speaker 1: you unless unless you drive.

894
00:41:59,320 --> 00:42:00,760
Speaker 3: It was the capital city of Australia.

895
00:42:00,840 --> 00:42:04,319
Speaker 1: Probably it's changed a bit now. Yeah, so everybody's pulled

896
00:42:04,360 --> 00:42:07,800
Speaker 1: back a bit, but went mental up there. Crazy pricing prices,

897
00:42:07,800 --> 00:42:10,479
Speaker 1: et cetera. So you're your habitat, Okay, that's a great

898
00:42:10,520 --> 00:42:13,279
Speaker 1: that's a great little development habitat thing. It's perfect for

899
00:42:13,320 --> 00:42:13,880
Speaker 1: your stuff.

900
00:42:13,960 --> 00:42:14,359
Speaker 3: It was great.

901
00:42:14,400 --> 00:42:16,560
Speaker 2: Look it was it was only three on it square

902
00:42:16,600 --> 00:42:18,240
Speaker 2: meters when I started.

903
00:42:18,560 --> 00:42:20,240
Speaker 3: That's second one. So but it was a good footprint.

904
00:42:21,400 --> 00:42:25,120
Speaker 2: Again, logistics, you know, that's probably been the thing I

905
00:42:25,160 --> 00:42:28,080
Speaker 2: look at after the idea, you know, getting a truck

906
00:42:28,120 --> 00:42:29,520
Speaker 2: to go because he's got to go to Brisbane and

907
00:42:29,560 --> 00:42:30,760
Speaker 2: then another track down to Byron.

908
00:42:31,400 --> 00:42:34,240
Speaker 3: Was that just for long haul purposes?

909
00:42:35,080 --> 00:42:37,920
Speaker 2: You know, you can't have a guy driving eight hours

910
00:42:37,920 --> 00:42:41,040
Speaker 2: and then doing a job you're not legally allowed to, right,

911
00:42:41,320 --> 00:42:44,040
Speaker 2: so you know you probably have second set of drivers.

912
00:42:45,480 --> 00:42:47,000
Speaker 3: So there's all those complications.

913
00:42:47,400 --> 00:42:49,680
Speaker 1: So the logistics, so maybe you just quickly map out

914
00:42:49,719 --> 00:42:53,440
Speaker 1: before we close off this. We've talked about, you know,

915
00:42:53,480 --> 00:42:57,880
Speaker 1: all the inspirational stuff and design and concepts and you

916
00:42:57,880 --> 00:43:01,560
Speaker 1: know what's cool and aspiration, all that sort of emotional stuff,

917
00:43:01,560 --> 00:43:02,960
Speaker 1: but just a bit.

918
00:43:03,000 --> 00:43:05,000
Speaker 3: It's the biggest toll of me is all that hard stuff.

919
00:43:05,040 --> 00:43:06,359
Speaker 1: Yeah, I was going to say, let's talk about what

920
00:43:06,400 --> 00:43:11,280
Speaker 1: you call the hustle. Let's just we've got logistics, delivery,

921
00:43:11,280 --> 00:43:14,279
Speaker 1: logistics in other words, the last mile stuff. You've got

922
00:43:14,600 --> 00:43:20,200
Speaker 1: all your first mode of your your online stores, so

923
00:43:20,239 --> 00:43:23,560
Speaker 1: you go to there's a bit, then there's the maintenance

924
00:43:24,000 --> 00:43:29,400
Speaker 1: delivery not delivery, the product yourself, you know, designing and

925
00:43:29,440 --> 00:43:32,239
Speaker 1: producing it. So maybe you can break it up into

926
00:43:32,239 --> 00:43:34,080
Speaker 1: a couple of baskets for me. So how does a

927
00:43:34,120 --> 00:43:37,920
Speaker 1: business like your business, how do what's its rhythm look

928
00:43:38,040 --> 00:43:41,160
Speaker 1: like in terms of execution of the.

929
00:43:44,080 --> 00:43:45,839
Speaker 2: Try not to fill my head too much because it's

930
00:43:45,880 --> 00:43:50,200
Speaker 2: a it's a it's a full ecosystem activity, you know,

931
00:43:50,480 --> 00:43:52,279
Speaker 2: you know, and any one time there's probably a couple

932
00:43:52,320 --> 00:43:56,319
Speaker 2: of thousand people from manufacturing, through to through to phone

933
00:43:56,360 --> 00:43:59,919
Speaker 2: that could be operating. And you know we're not we're

934
00:44:00,040 --> 00:44:02,719
Speaker 2: you know, we're not huge, but we're big enough. So

935
00:44:03,160 --> 00:44:05,719
Speaker 2: you know, it is an ecosystem, you know. And that's

936
00:44:05,719 --> 00:44:10,640
Speaker 2: from you know, materials getting to the factory, getting built,

937
00:44:10,920 --> 00:44:16,120
Speaker 2: getting onto a container, avoiding a typhoon, getting into the dock,

938
00:44:16,440 --> 00:44:20,360
Speaker 2: avoiding any dock issues, getting to the fact, you know,

939
00:44:20,360 --> 00:44:23,439
Speaker 2: getting the warehouse, getting the customer to pick up phone

940
00:44:23,440 --> 00:44:25,919
Speaker 2: and book in a delivery, making sure it's not raining

941
00:44:25,920 --> 00:44:28,480
Speaker 2: when they deliver, make sure the apartment can actually fit

942
00:44:28,520 --> 00:44:33,360
Speaker 2: the item. Else making sure the drill works, got the batteries,

943
00:44:34,760 --> 00:44:36,480
Speaker 2: make sure they can flip over the table or put

944
00:44:36,520 --> 00:44:36,839
Speaker 2: it up.

945
00:44:37,400 --> 00:44:39,480
Speaker 3: So it's a it's a big process.

946
00:44:39,280 --> 00:44:43,960
Speaker 1: And you've got a massive team doing that too. Big, Yeah, yeah,

947
00:44:44,160 --> 00:44:48,719
Speaker 1: because that's sort of a lot of man management or

948
00:44:48,719 --> 00:44:49,400
Speaker 1: woman Menagually.

949
00:44:49,400 --> 00:44:52,080
Speaker 2: It could be one item could have you know, ten,

950
00:44:52,320 --> 00:44:55,880
Speaker 2: twelve or twenty touch points. Yeah, yeah, the skills to

951
00:44:55,880 --> 00:44:57,680
Speaker 2: probably get that down and the probably the best retailer

952
00:44:57,840 --> 00:45:01,160
Speaker 2: Nick Carley, probably the quickest and the at doing that.

953
00:45:02,239 --> 00:45:04,160
Speaker 2: So that's you know, that's that's probably an aspirational in

954
00:45:04,280 --> 00:45:06,440
Speaker 2: terms of how you operate as a business, as an

955
00:45:06,480 --> 00:45:09,560
Speaker 2: operational so you know, and that's probably you can see

956
00:45:09,640 --> 00:45:12,480
Speaker 2: share price in his turn so instead.

957
00:45:12,200 --> 00:45:14,759
Speaker 1: Of but when do you finish that? The child's so

958
00:45:14,880 --> 00:45:16,399
Speaker 1: into all that stuff or is that look?

959
00:45:16,680 --> 00:45:18,359
Speaker 2: You know, and I aim to be able to do

960
00:45:18,440 --> 00:45:20,120
Speaker 2: something like that. You know, your order and you know,

961
00:45:20,120 --> 00:45:23,520
Speaker 2: we carry you three four million bucks worth of stock now,

962
00:45:23,560 --> 00:45:25,319
Speaker 2: so I do want to have stock that people can get.

963
00:45:25,840 --> 00:45:27,120
Speaker 3: And then there's also made to order.

964
00:45:27,200 --> 00:45:29,400
Speaker 2: But you have to challenge because again I started it

965
00:45:29,440 --> 00:45:32,480
Speaker 2: out in the back of it you and then to

966
00:45:32,560 --> 00:45:34,640
Speaker 2: build that you know, one generation.

967
00:45:34,680 --> 00:45:36,839
Speaker 1: It's a bit of a bit of a because he's

968
00:45:36,880 --> 00:45:38,000
Speaker 1: a couple of generations this guy.

969
00:45:38,440 --> 00:45:42,239
Speaker 2: Probably every furniture retailer has got a generational sort of

970
00:45:42,400 --> 00:45:46,160
Speaker 2: story to an ad. So yeah, I'm playing a bit

971
00:45:46,160 --> 00:45:46,680
Speaker 2: to catch up.

972
00:45:46,719 --> 00:45:50,520
Speaker 3: But you know that's fun. Yeah, it's good, that's good.

973
00:45:50,560 --> 00:45:52,239
Speaker 2: I would have loved to probably a family member that

974
00:45:52,239 --> 00:45:53,600
Speaker 2: you know what I mean, got a bit of pain

975
00:45:53,640 --> 00:45:54,160
Speaker 2: along the way.

976
00:45:54,200 --> 00:45:56,000
Speaker 1: But your mum sort of copped a little bit, but

977
00:45:56,200 --> 00:45:56,799
Speaker 1: she caught pain.

978
00:45:56,920 --> 00:45:57,200
Speaker 3: She did.

979
00:45:57,360 --> 00:46:00,439
Speaker 2: She was actually my first ever wholesale when I got

980
00:46:00,440 --> 00:46:04,240
Speaker 2: the brand going. So funny she she's she's been pretty

981
00:46:04,239 --> 00:46:05,000
Speaker 2: pretty dynamic.

982
00:46:05,080 --> 00:46:06,719
Speaker 1: Did you get a good deal from her?

983
00:46:07,239 --> 00:46:08,759
Speaker 2: Yeah, Well she knew that I needed to get an

984
00:46:08,880 --> 00:46:10,680
Speaker 2: order to get my own Fantage collection, so she opened

985
00:46:10,719 --> 00:46:11,720
Speaker 2: up a little store in Geelong.

986
00:46:12,160 --> 00:46:14,799
Speaker 1: Wow when she was sixty I think sixty five.

987
00:46:15,719 --> 00:46:19,200
Speaker 2: There's a cool photo so yeah, and she probably got

988
00:46:19,239 --> 00:46:20,080
Speaker 2: a bit of pain doing that.

989
00:46:20,200 --> 00:46:25,120
Speaker 1: So dealing with the sun, yeah, still does. And so

990
00:46:25,239 --> 00:46:26,040
Speaker 1: you've got a stores.

991
00:46:26,080 --> 00:46:29,640
Speaker 2: But what more we've got the marked out you know,

992
00:46:29,800 --> 00:46:31,480
Speaker 2: twelve to fifteen is probably you know a.

993
00:46:31,480 --> 00:46:32,240
Speaker 3: Good sweet spot.

994
00:46:33,480 --> 00:46:38,160
Speaker 1: Finding the row win twenty twenty seven, Wow, that's two years.

995
00:46:38,280 --> 00:46:41,440
Speaker 3: Yeah, so I've going to call on a Newcastle opening up,

996
00:46:41,440 --> 00:46:41,880
Speaker 3: which is going to.

997
00:46:41,880 --> 00:46:43,360
Speaker 1: Be a lot a lot of money up in Newcastle

998
00:46:43,400 --> 00:46:45,000
Speaker 1: of people looking for Yeah, we're it's.

999
00:46:44,840 --> 00:46:49,719
Speaker 2: Going to be going like a surf gallery, big internal courtyard.

1000
00:46:49,800 --> 00:46:52,560
Speaker 3: So you know, we're trying to do retail.

1001
00:46:53,880 --> 00:46:57,520
Speaker 2: Experiences in spots that you know people love to be

1002
00:46:57,560 --> 00:47:01,320
Speaker 2: in Melbourne, Hotred Armadah, we did that Paddington's going to

1003
00:47:01,400 --> 00:47:04,120
Speaker 2: have a big reno. We've got fifteen year anniversary coming up,

1004
00:47:04,239 --> 00:47:07,080
Speaker 2: so you know that that's the next exciting part to

1005
00:47:07,120 --> 00:47:10,640
Speaker 2: do cool stores in you know, in cool locations.

1006
00:47:10,840 --> 00:47:13,479
Speaker 1: That new building cross Roafue and Paddington, that's pretty wild.

1007
00:47:13,840 --> 00:47:14,479
Speaker 1: It looks good.

1008
00:47:14,640 --> 00:47:18,080
Speaker 3: Yeah, no parking though the people live there. No, that's

1009
00:47:18,080 --> 00:47:18,800
Speaker 3: going to be a hotel.

1010
00:47:19,120 --> 00:47:21,200
Speaker 1: This hotel is it? So that's actually pretty good for

1011
00:47:21,239 --> 00:47:22,840
Speaker 1: you in terms of traffic.

1012
00:47:22,960 --> 00:47:26,360
Speaker 2: And yeah, Paddington's always had a little bit of an

1013
00:47:26,880 --> 00:47:29,479
Speaker 2: up and down period, but it is the main street

1014
00:47:29,480 --> 00:47:33,239
Speaker 2: when everyone goes yeah, and you know, it's you know,

1015
00:47:33,360 --> 00:47:35,640
Speaker 2: it's cool to have someone doing something, I know.

1016
00:47:35,719 --> 00:47:36,960
Speaker 3: And then next door of Varna, they're going to have

1017
00:47:37,000 --> 00:47:38,160
Speaker 3: a big development going from there.

1018
00:47:38,280 --> 00:47:40,520
Speaker 1: Yeah. The Varna's the old movie theater.

1019
00:47:40,600 --> 00:47:43,120
Speaker 2: And then so that's getting turned I think that's getting

1020
00:47:43,120 --> 00:47:44,719
Speaker 2: turned into a big development soon as.

1021
00:47:44,680 --> 00:47:47,640
Speaker 1: Well well, like a commercial residential hotel.

1022
00:47:47,160 --> 00:47:49,080
Speaker 3: Yeah, it's commercial.

1023
00:47:49,120 --> 00:47:52,880
Speaker 1: Yeah. So that's interesting because that old site there on

1024
00:47:52,920 --> 00:47:55,879
Speaker 1: the corner of Oxford Street and whatever it is Flin

1025
00:47:55,920 --> 00:47:58,359
Speaker 1: does I think it is. They've done an amazing job,

1026
00:47:58,360 --> 00:48:01,040
Speaker 1: but they've been trying to be talking about thirty years.

1027
00:48:01,840 --> 00:48:04,239
Speaker 1: I think it's just no sort of scaffolding has been

1028
00:48:04,280 --> 00:48:04,719
Speaker 1: taken down.

1029
00:48:05,040 --> 00:48:07,200
Speaker 3: They ran in, they found they had some heritage issues

1030
00:48:07,200 --> 00:48:11,759
Speaker 3: in the ground. Oh wow, sole for two years to

1031
00:48:11,840 --> 00:48:13,520
Speaker 3: find artifacts as something happened.

1032
00:48:13,560 --> 00:48:13,839
Speaker 1: I heard.

1033
00:48:14,680 --> 00:48:16,680
Speaker 3: So they've had an issue there. But it's finished now,

1034
00:48:17,480 --> 00:48:20,560
Speaker 3: not yet. It looks like it nearly looks great. Boutique

1035
00:48:20,560 --> 00:48:22,200
Speaker 3: hotels Sydney starving for them.

1036
00:48:22,280 --> 00:48:24,520
Speaker 2: Yeah, but it's you know, I mean look at that

1037
00:48:24,560 --> 00:48:27,440
Speaker 2: two year you know, hold up, you know, it's a

1038
00:48:27,440 --> 00:48:29,000
Speaker 2: hard thing to do it in Sydney.

1039
00:48:29,080 --> 00:48:31,000
Speaker 1: So it's also very expensive and hard to make money,

1040
00:48:31,120 --> 00:48:32,000
Speaker 1: very very expensive.

1041
00:48:32,600 --> 00:48:35,840
Speaker 2: So I mean, yeah, but yeah, I know Capella is

1042
00:48:36,040 --> 00:48:38,640
Speaker 2: probably one in the city. Yeah, I mean that's raised

1043
00:48:38,640 --> 00:48:41,960
Speaker 2: the bar for Australia. But that was pretty deep pockets.

1044
00:48:42,120 --> 00:48:45,040
Speaker 1: Do you ever get a chance to quote on those

1045
00:48:45,080 --> 00:48:46,360
Speaker 1: sorts of compellers.

1046
00:48:45,920 --> 00:48:50,399
Speaker 2: And yeah, look I do have a hospitality arm care

1047
00:48:50,480 --> 00:48:52,520
Speaker 2: workshop and we do so we've done.

1048
00:48:52,360 --> 00:48:54,880
Speaker 1: Some pretty cool specializing in hospitality.

1049
00:48:54,760 --> 00:48:57,360
Speaker 2: Any kind of commercial offering. So and we've done a

1050
00:48:57,400 --> 00:49:00,520
Speaker 2: lot of projects along that. Again that's born out the hustle.

1051
00:49:01,600 --> 00:49:03,520
Speaker 1: Yeah, that's you though. You have to yes, you're your

1052
00:49:03,560 --> 00:49:05,520
Speaker 1: your development manager, you know.

1053
00:49:05,480 --> 00:49:07,160
Speaker 2: I've got a team over say he's like about thirty

1054
00:49:07,160 --> 00:49:10,040
Speaker 2: people that just work on that. We've got a couple.

1055
00:49:10,080 --> 00:49:11,319
Speaker 2: You know, I got a job in Miami. You got

1056
00:49:11,320 --> 00:49:13,759
Speaker 2: a job in Germany. So we've had jobs all around

1057
00:49:13,800 --> 00:49:16,600
Speaker 2: the world and that's fueled a little bit of excitement.

1058
00:49:17,560 --> 00:49:19,279
Speaker 1: It's funny that I was talking to one of the

1059
00:49:19,320 --> 00:49:24,040
Speaker 1: past Bayley family and they've Mikey or Pete, No, Chris, Chris.

1060
00:49:24,320 --> 00:49:25,880
Speaker 1: And Chris is telling me that they opened up a

1061
00:49:25,880 --> 00:49:28,120
Speaker 1: hotel that's outside his division. He's more on the retail

1062
00:49:28,120 --> 00:49:30,120
Speaker 1: side for a jewelry, but he said, I've opened a

1063
00:49:30,120 --> 00:49:32,399
Speaker 1: hotel a year or two ago in New York.

1064
00:49:32,480 --> 00:49:34,919
Speaker 3: Yeah. Yeah, Now I remember talking to the boys about that.

1065
00:49:34,880 --> 00:49:37,640
Speaker 1: Anyons is bad, like boys for New.

1066
00:49:37,560 --> 00:49:38,960
Speaker 3: York's great city for hotels.

1067
00:49:39,160 --> 00:49:42,440
Speaker 1: Yeah, but in terms of furniture, you're talking about that

1068
00:49:42,480 --> 00:49:45,200
Speaker 1: sort of experience, the vibe New York's place for me

1069
00:49:45,719 --> 00:49:50,360
Speaker 1: that andedly Milan is definitely the vibe, that type of thing. Like,

1070
00:49:50,880 --> 00:49:52,719
Speaker 1: as I said, I couldn't create something in a million years,

1071
00:49:52,760 --> 00:49:54,719
Speaker 1: but if I see something, I can tell if I know,

1072
00:49:54,760 --> 00:49:57,200
Speaker 1: if I like something, you know, get the whole feeling

1073
00:49:57,239 --> 00:49:57,680
Speaker 1: I walk.

1074
00:49:57,560 --> 00:49:58,880
Speaker 3: In the Wow it changes.

1075
00:49:59,040 --> 00:50:02,279
Speaker 1: Yeah, yeah, you know what. Literally it's the.

1076
00:50:02,239 --> 00:50:04,760
Speaker 2: One thing that changes me, you know when I'm stale

1077
00:50:04,800 --> 00:50:07,759
Speaker 2: and you know what, and that's unfortunately Sidney, you know,

1078
00:50:07,800 --> 00:50:10,799
Speaker 2: we're probably you know, because it's it's so expensive here

1079
00:50:10,880 --> 00:50:14,640
Speaker 2: to do cool things and that you know, it has

1080
00:50:14,719 --> 00:50:15,719
Speaker 2: changed for that notion.

1081
00:50:15,760 --> 00:50:18,800
Speaker 3: I mean, Justin's probably pushing you know, more than anything.

1082
00:50:18,800 --> 00:50:20,560
Speaker 2: But you know, and even I know, you know when

1083
00:50:20,600 --> 00:50:23,640
Speaker 2: he does a big project, it's expensive. Yeah, I worked

1084
00:50:23,680 --> 00:50:25,560
Speaker 2: on Mimis with him and you know that that was

1085
00:50:25,560 --> 00:50:26,400
Speaker 2: a big undertaking.

1086
00:50:26,719 --> 00:50:33,400
Speaker 1: Yeah, also expensive joint get his money back. Well, well, Charles,

1087
00:50:33,440 --> 00:50:35,399
Speaker 1: I was really great talking to me, to be honest,

1088
00:50:35,520 --> 00:50:40,080
Speaker 1: like I'm I'm a furniture lover home furniture that is,

1089
00:50:40,719 --> 00:50:44,160
Speaker 1: I love you furniture. I know what I love as

1090
00:50:44,200 --> 00:50:46,480
Speaker 1: I couldn't create it. I've always had a great deal

1091
00:50:46,520 --> 00:50:50,160
Speaker 1: of admiration for people who can conceptualize these things and

1092
00:50:50,440 --> 00:50:53,200
Speaker 1: then turn it into the product. And as you say,

1093
00:50:53,280 --> 00:50:56,160
Speaker 1: you know, build the vibe. I can feel the vibe.

1094
00:50:56,200 --> 00:50:57,920
Speaker 1: I couldn't build the vibe. My life depended on it.

1095
00:50:58,719 --> 00:51:00,839
Speaker 1: So it's a great opportunity standing and talk to you.

1096
00:51:00,840 --> 00:51:04,000
Speaker 1: We'll sit her and talk to you about what looks

1097
00:51:04,000 --> 00:51:05,759
Speaker 1: seems to me like to me, you're in a young bloke.

1098
00:51:05,760 --> 00:51:08,600
Speaker 1: But it seems like to me a never ending passion

1099
00:51:08,600 --> 00:51:10,640
Speaker 1: to you, like it's it's irrepressible.

1100
00:51:10,719 --> 00:51:13,400
Speaker 3: Yeah, I mean, look, it's you know, it's it's you

1101
00:51:13,520 --> 00:51:13,879
Speaker 3: love it.

1102
00:51:14,040 --> 00:51:17,799
Speaker 2: Yeah, and once you start, like again, I've had a

1103
00:51:17,840 --> 00:51:20,600
Speaker 2: shop open every day, you know, it's actually been twenty years.

1104
00:51:20,640 --> 00:51:24,400
Speaker 2: I've had a shop every day fifteen years MCM. So unfortunately,

1105
00:51:24,440 --> 00:51:26,520
Speaker 2: once you open the doors, you've always.

1106
00:51:26,239 --> 00:51:28,719
Speaker 3: Got a customer. Yeah, so you know, and that's that's

1107
00:51:28,760 --> 00:51:29,280
Speaker 3: the journey.

1108
00:51:29,960 --> 00:51:33,280
Speaker 1: Yeah, but that's that interaction is probably not only the journey,

1109
00:51:33,280 --> 00:51:35,040
Speaker 1: but it's probably one of the most satisfying parts of

1110
00:51:35,040 --> 00:51:35,440
Speaker 1: it all. Yeah.

1111
00:51:35,440 --> 00:51:38,000
Speaker 2: And look, you know, looking back on it from you know,

1112
00:51:38,960 --> 00:51:39,880
Speaker 2: fifteen twenty.

1113
00:51:39,719 --> 00:51:41,840
Speaker 3: Years is I've crossed the paths and everything.

1114
00:51:42,000 --> 00:51:44,359
Speaker 2: And my dad actually really you know, that was one

1115
00:51:44,400 --> 00:51:46,680
Speaker 2: of the things that he loved, the interaction that I

1116
00:51:46,719 --> 00:51:49,320
Speaker 2: had with you know, pretty amazing people on the journey.

1117
00:51:49,640 --> 00:51:54,680
Speaker 1: Yeah. Well, Charles sinkhas from MCM house in eight stores

1118
00:51:54,760 --> 00:51:58,040
Speaker 1: around Australia and soon to be a lot more. Thanks

1119
00:51:58,080 --> 00:51:59,680
Speaker 1: for much coming on the mentor. I appreciate me. It

1120
00:51:59,680 --> 00:52:00,000
Speaker 1: was great.

1121
00:52:00,000 --> 00:52:00,600
Speaker 3: Thank you very much.

1122
00:52:00,600 --> 00:52:01,280
Speaker 1: Mark. You welcome