1 00:00:02,120 --> 00:00:10,120 Speaker 1: It's the Twelve Days of Big Business. Hello and happy holidays. 2 00:00:10,400 --> 00:00:13,800 Speaker 1: Welcome to another episode of the Twelve Days of Big Business, 3 00:00:13,920 --> 00:00:16,560 Speaker 1: where every day until Christmas Eve you get a brand 4 00:00:16,560 --> 00:00:20,320 Speaker 1: new episode and a chance to win big Each episode 5 00:00:20,320 --> 00:00:23,200 Speaker 1: has a secret code word hidden inside, and when you 6 00:00:23,360 --> 00:00:25,759 Speaker 1: enter it on our website, you'll go into the draw 7 00:00:25,880 --> 00:00:29,160 Speaker 1: to win our Big Business Christmas Bundle, packed with goodies 8 00:00:29,160 --> 00:00:31,760 Speaker 1: from some of the brands you've heard directly from on 9 00:00:31,880 --> 00:00:36,280 Speaker 1: Big Business. We're talking Lush, Sunday Body, the Breakout, Hack 10 00:00:36,560 --> 00:00:41,360 Speaker 1: Booth Haircare, Russ Energy, Funday Natural Suites are Live Body, 11 00:00:41,440 --> 00:00:45,240 Speaker 1: and of course Fate. Collect every code word and stack 12 00:00:45,280 --> 00:00:48,800 Speaker 1: your chances. Head to the Nova Wind page online to enter, 13 00:00:49,200 --> 00:00:51,680 Speaker 1: or click the link in the show notes. Now let's 14 00:00:51,720 --> 00:00:54,520 Speaker 1: dive into today's episode and listen out for that code 15 00:00:54,520 --> 00:01:00,000 Speaker 1: word ho ho ho. It is Christmas week. It is 16 00:01:00,120 --> 00:01:03,680 Speaker 1: Christmas Week. Santa is literally coming this week. And I'll 17 00:01:03,720 --> 00:01:06,480 Speaker 1: tell you what I'm feeling. If I had to pick 18 00:01:06,520 --> 00:01:11,679 Speaker 1: a word that I'm feeling, I'm feeling festive. I am 19 00:01:11,720 --> 00:01:15,040 Speaker 1: feeling festive. People, And just a reminder, this is an 20 00:01:15,120 --> 00:01:18,720 Speaker 1: episode in my Twelve Days of Big Business. Obviously you 21 00:01:18,760 --> 00:01:20,919 Speaker 1: would have heard the intro at the start of this video. 22 00:01:21,440 --> 00:01:24,920 Speaker 1: I'm coming out with an episode every single day, Xander. 23 00:01:25,040 --> 00:01:27,200 Speaker 1: I don't know how we're gonna go back to regular 24 00:01:27,280 --> 00:01:29,640 Speaker 1: programming after this. I feel like I'm on a roll, 25 00:01:29,920 --> 00:01:33,120 Speaker 1: coming out with an episode every day. And today, because 26 00:01:33,120 --> 00:01:36,080 Speaker 1: it's the week of Christmas and Boxing Day, and because 27 00:01:36,120 --> 00:01:42,319 Speaker 1: I'm feeling festive, I thought, let's talk about Black Black Friday. 28 00:01:42,360 --> 00:01:44,880 Speaker 1: Oh my god, my mind is still in Black Friday 29 00:01:44,920 --> 00:01:47,920 Speaker 1: because it was literally not that long ago. Let's talk 30 00:01:47,960 --> 00:01:51,840 Speaker 1: about Boxing Day now. I've spoken a bit about Boxing 31 00:01:51,920 --> 00:01:55,760 Speaker 1: Day on the pod, and I've mentioned how I feel 32 00:01:55,800 --> 00:01:59,000 Speaker 1: like Boxing Day has really lost its sparkle. And also, 33 00:01:59,240 --> 00:02:01,520 Speaker 1: if any of you you shop with Fate, I'm also 34 00:02:01,600 --> 00:02:05,440 Speaker 1: revealing all the details of our Boxing Day sale in 35 00:02:05,480 --> 00:02:09,640 Speaker 1: this episode, which no one in our community knows about 36 00:02:09,840 --> 00:02:12,000 Speaker 1: our Boxing Day sale yet, So if you're listening to 37 00:02:12,040 --> 00:02:14,960 Speaker 1: Big Business, you're finding out before literally everyone else, even 38 00:02:15,040 --> 00:02:18,760 Speaker 1: Fate Society. Sorry about that, everyone in Fate Society. But 39 00:02:19,760 --> 00:02:23,360 Speaker 1: I feel like Boxing Day has lost its sparkle. And 40 00:02:23,400 --> 00:02:26,080 Speaker 1: the reason for that is simple. It's because Black Friday 41 00:02:26,120 --> 00:02:28,480 Speaker 1: was not that long ago, and Black Friday has definitely 42 00:02:28,480 --> 00:02:32,280 Speaker 1: become the biggest sale period in retail and e com 43 00:02:32,280 --> 00:02:34,800 Speaker 1: I'm gonna say, thinking back to when I was a kid, 44 00:02:35,000 --> 00:02:37,320 Speaker 1: Boxing Day used to be so exciting. You know. They 45 00:02:37,360 --> 00:02:39,680 Speaker 1: were the biggest sales of the year. Before all the 46 00:02:39,760 --> 00:02:44,320 Speaker 1: cyber Black Friday, Monday stuff. Boxing Day was the sale 47 00:02:44,400 --> 00:02:46,840 Speaker 1: day of the year. I remember people would flock to 48 00:02:46,880 --> 00:02:49,240 Speaker 1: Westfields and you couldn't get a park and there was 49 00:02:49,560 --> 00:02:52,799 Speaker 1: hundreds of thousands of people everywhere, and the deals were amazing. 50 00:02:53,200 --> 00:02:56,480 Speaker 1: But I've definitely noticed, being in business myself for so 51 00:02:56,560 --> 00:02:59,120 Speaker 1: many years, how Boxing Day has just become like a 52 00:02:59,120 --> 00:03:02,000 Speaker 1: little after thought, hasn't it. And it can make you 53 00:03:02,040 --> 00:03:04,520 Speaker 1: feel a bit that way as a business owner as well, 54 00:03:04,560 --> 00:03:07,919 Speaker 1: like we just did Black Friday, and now it's like, oh, 55 00:03:08,120 --> 00:03:12,320 Speaker 1: what are we gonna do for Boxing Day? So Boxing 56 00:03:12,400 --> 00:03:16,919 Speaker 1: Day for us isn't our biggest sale period of the year, 57 00:03:17,360 --> 00:03:19,360 Speaker 1: if I'm being honest, I think our biggest sale of 58 00:03:19,360 --> 00:03:21,280 Speaker 1: the year is always in the middle of the year, 59 00:03:21,360 --> 00:03:24,240 Speaker 1: like end of financial year times. But we did like 60 00:03:24,320 --> 00:03:27,040 Speaker 1: start a financial year sales this year. That's always a 61 00:03:27,040 --> 00:03:31,000 Speaker 1: big time for us. But of course every year we 62 00:03:31,040 --> 00:03:34,320 Speaker 1: do Boxing Day sales, especially because we do have our 63 00:03:34,360 --> 00:03:38,400 Speaker 1: five retail stores, and it's nice for people that want 64 00:03:38,440 --> 00:03:41,720 Speaker 1: to go out and about and do some shopping on 65 00:03:41,920 --> 00:03:46,160 Speaker 1: actual Boxing Day, but it's just lost its sparkle and 66 00:03:46,280 --> 00:03:48,760 Speaker 1: you know what. We're doing a sale this year, obviously, 67 00:03:49,160 --> 00:03:52,000 Speaker 1: but maybe next year. I want to change our strategy 68 00:03:52,040 --> 00:03:54,800 Speaker 1: when it comes to sales. I feel like Black Friday 69 00:03:54,800 --> 00:03:57,320 Speaker 1: and Boxing Day are so close together. I'd love to 70 00:03:57,360 --> 00:04:01,000 Speaker 1: spread them apart a little more by like doing Black 71 00:04:01,040 --> 00:04:03,720 Speaker 1: Friday way earlier, but not even calling it Black Friday, 72 00:04:03,720 --> 00:04:05,320 Speaker 1: you know what I mean. And still of course doing 73 00:04:05,360 --> 00:04:08,120 Speaker 1: Boxing Day on Boxing Day, but it's lost and sparkle 74 00:04:08,160 --> 00:04:11,000 Speaker 1: and magic. But I think as brands, we do have 75 00:04:11,040 --> 00:04:14,960 Speaker 1: an opportunity to make it something special, and whilst we 76 00:04:15,000 --> 00:04:18,159 Speaker 1: haven't done anything crazy for Boxing Day this year, I 77 00:04:18,240 --> 00:04:20,960 Speaker 1: definitely want to next year, whether it's like releasing something 78 00:04:21,000 --> 00:04:23,680 Speaker 1: new and exciting that's also going to be in the 79 00:04:23,760 --> 00:04:26,440 Speaker 1: sale or whatever. I think as brands, that's where our 80 00:04:26,480 --> 00:04:29,880 Speaker 1: opportunity lies to try and make Boxing Day as big 81 00:04:29,920 --> 00:04:31,800 Speaker 1: as Black Friday. But I don't know if it ever 82 00:04:31,839 --> 00:04:36,200 Speaker 1: will be. So what is Fate doing for Boxing Day. 83 00:04:36,720 --> 00:04:39,120 Speaker 1: We're keeping it simple, as we always do, but we're 84 00:04:39,160 --> 00:04:42,919 Speaker 1: doing something that we have never done before. And people 85 00:04:43,000 --> 00:04:46,560 Speaker 1: might hate me for this, but I'm allowed to do 86 00:04:46,600 --> 00:04:49,920 Speaker 1: a sale however however I want right, So we always 87 00:04:49,920 --> 00:04:52,160 Speaker 1: do percentage of sales. It works the best for us 88 00:04:52,160 --> 00:04:56,240 Speaker 1: and it's the most simple. But because we've been putting 89 00:04:56,240 --> 00:05:00,279 Speaker 1: a huge emphasis on foot traffic into our stores this year, 90 00:05:01,279 --> 00:05:07,000 Speaker 1: I'm doing a higher percentage off in stores than online. 91 00:05:07,240 --> 00:05:10,200 Speaker 1: And this is something we have never ever done before. 92 00:05:10,279 --> 00:05:12,800 Speaker 1: Do I also tell you what the deal is. I'm 93 00:05:12,839 --> 00:05:16,760 Speaker 1: going to so in store shoppers are going to get 94 00:05:16,880 --> 00:05:21,400 Speaker 1: fifteen percent off more, not just fifteen percent off, fifteen 95 00:05:21,400 --> 00:05:24,840 Speaker 1: percent off more than online. And I know that might 96 00:05:24,960 --> 00:05:29,160 Speaker 1: be unfair to people that literally live nowhere near our stores, 97 00:05:29,400 --> 00:05:30,920 Speaker 1: But at the end of the day, you know, I'm 98 00:05:30,960 --> 00:05:34,400 Speaker 1: a business owner and I am trying really hard to 99 00:05:34,800 --> 00:05:37,520 Speaker 1: bring more people into shop at our fate stores. I'm 100 00:05:37,520 --> 00:05:40,719 Speaker 1: not gonna lie. We've had some quieter times throughout twenty 101 00:05:40,760 --> 00:05:44,480 Speaker 1: twenty five, and that happens in business like it's up 102 00:05:44,480 --> 00:05:48,120 Speaker 1: and down, especially retail. You know, centers get quiet, shops 103 00:05:48,160 --> 00:05:51,880 Speaker 1: get quiet, and it instills a little bit of fear 104 00:05:51,960 --> 00:05:54,560 Speaker 1: in you. You know, if one store or two stores, 105 00:05:54,640 --> 00:05:56,599 Speaker 1: or even if all your stores have a quiet week 106 00:05:56,880 --> 00:05:59,680 Speaker 1: a quiet month, it can make you go holy shit, 107 00:05:59,800 --> 00:06:01,640 Speaker 1: like is this it for me? Is this the end? 108 00:06:01,680 --> 00:06:05,039 Speaker 1: Like you always think the worst, right, And we have 109 00:06:05,120 --> 00:06:07,919 Speaker 1: a community that's just asking us to open more and 110 00:06:07,960 --> 00:06:10,200 Speaker 1: more stores in cities that we're not in. But I'm like, 111 00:06:10,279 --> 00:06:13,600 Speaker 1: hang on a second, Like, before I even consider expanding 112 00:06:13,600 --> 00:06:16,760 Speaker 1: my business further, I want to make sure that all 113 00:06:16,760 --> 00:06:19,640 Speaker 1: of our current stores that we have are killing it. 114 00:06:19,920 --> 00:06:23,000 Speaker 1: Because if you're going through quieter times and you've got 115 00:06:23,040 --> 00:06:25,600 Speaker 1: everyone asking you to open stores, like the last thing 116 00:06:25,600 --> 00:06:27,839 Speaker 1: you'd actually want to do is go and open another store, 117 00:06:27,880 --> 00:06:30,120 Speaker 1: Like you want to make sure everything else is bloody 118 00:06:30,200 --> 00:06:33,279 Speaker 1: amazing right before you go and expand. And I don't 119 00:06:33,279 --> 00:06:35,520 Speaker 1: want to get too trigger happy and go, Okay, we'll 120 00:06:35,560 --> 00:06:38,479 Speaker 1: open in Perth, We'll opening Canberra. If I need to 121 00:06:38,520 --> 00:06:41,360 Speaker 1: be focusing on our stores that we currently have, so 122 00:06:41,640 --> 00:06:43,520 Speaker 1: in an effort to get more people in the door 123 00:06:43,560 --> 00:06:45,920 Speaker 1: at our fate stores that we have, which by the way, 124 00:06:45,920 --> 00:06:47,640 Speaker 1: if you don't know where they are, we have three 125 00:06:47,680 --> 00:06:49,719 Speaker 1: in New South Wales. Two of them are in Sydney 126 00:06:49,800 --> 00:06:53,640 Speaker 1: in Parramatta and Westfield, Miranda. We have a store in Newcastle, 127 00:06:53,680 --> 00:06:55,640 Speaker 1: where we're from, and then we have a store in 128 00:06:55,680 --> 00:06:58,279 Speaker 1: Melbourne which is in Hawthorne, and then we have a 129 00:06:58,279 --> 00:07:01,280 Speaker 1: store in Brisbane in westfield Side, so we've got New 130 00:07:01,320 --> 00:07:11,600 Speaker 1: South Wales, Queensland and Victoria. So what's the juicy deal. 131 00:07:11,760 --> 00:07:15,280 Speaker 1: You're actually not going to believe it. In stores are 132 00:07:15,320 --> 00:07:19,000 Speaker 1: going to have forty percent off for Boxing Day, which 133 00:07:19,040 --> 00:07:22,720 Speaker 1: is wild. And I got AJ's approval on that one. 134 00:07:22,720 --> 00:07:24,720 Speaker 1: He's letting me do a cheeky forty percent off in 135 00:07:24,720 --> 00:07:27,280 Speaker 1: store for the one day only on Boxing Day, and 136 00:07:27,320 --> 00:07:30,960 Speaker 1: then we're doing a cheeky little twenty five percent off online. 137 00:07:31,200 --> 00:07:34,120 Speaker 1: Now I'm prepared to have some sort of backlash from 138 00:07:34,120 --> 00:07:36,680 Speaker 1: these people saying, you know, I'm in the Northern Territory, 139 00:07:36,720 --> 00:07:39,440 Speaker 1: I'm in Perth, blah blah blah, I can't get to 140 00:07:39,480 --> 00:07:41,640 Speaker 1: your store, which I completely understand, and people would love 141 00:07:41,720 --> 00:07:43,920 Speaker 1: to be able to shop at Fate stores everywhere, but 142 00:07:44,040 --> 00:07:46,200 Speaker 1: come on, I'm just one one girl, and I'm just 143 00:07:46,240 --> 00:07:49,400 Speaker 1: trying to do my thing and promote our stores, and 144 00:07:49,680 --> 00:07:54,120 Speaker 1: I am really hoping that by us, you know, having 145 00:07:54,120 --> 00:07:57,200 Speaker 1: a higher percentage off in store, it's going to increase 146 00:07:57,320 --> 00:07:59,679 Speaker 1: that foot traffic in store, because that's what we're really 147 00:07:59,680 --> 00:08:03,640 Speaker 1: stringing four and Boxing Day is never that crazy for us. 148 00:08:03,920 --> 00:08:07,560 Speaker 1: Everyone's already shopped out from Black Friday, and you know, 149 00:08:07,800 --> 00:08:10,000 Speaker 1: it's the day after Christmas, like, not a lot of 150 00:08:10,000 --> 00:08:12,360 Speaker 1: people can be bothered. And I think it's Black Friday, 151 00:08:12,400 --> 00:08:15,239 Speaker 1: like everyone's already shopped out from the sales. But I thought, 152 00:08:15,560 --> 00:08:18,440 Speaker 1: maybe we'll try this strategy this year and do a 153 00:08:18,480 --> 00:08:21,080 Speaker 1: bigger sale in store to hope that the people that 154 00:08:21,120 --> 00:08:23,800 Speaker 1: do live near our stores, which, by the way, like 155 00:08:24,160 --> 00:08:26,880 Speaker 1: our number one city that we sell to online is 156 00:08:26,920 --> 00:08:30,880 Speaker 1: Sydney and there's two stores there, so hopefully it works. 157 00:08:31,320 --> 00:08:33,880 Speaker 1: But that's what we've decided that we're going to be doing, 158 00:08:34,360 --> 00:08:37,480 Speaker 1: is forty percent off in stores and twenty five percent 159 00:08:37,720 --> 00:08:40,440 Speaker 1: off online. Sure, I'm probably gonna cop it a little 160 00:08:40,480 --> 00:08:42,800 Speaker 1: bit from people that don't live near our stores, but 161 00:08:42,960 --> 00:08:46,000 Speaker 1: at the end of the day, as harsh as it sounds, 162 00:08:46,440 --> 00:08:49,480 Speaker 1: you know, I can run my business exactly how I want, 163 00:08:49,520 --> 00:08:52,080 Speaker 1: even if that means doing a different sale in store 164 00:08:52,200 --> 00:08:56,120 Speaker 1: and online sometimes, and you know, online gets everything all 165 00:08:56,160 --> 00:08:59,320 Speaker 1: the time. We do so many online exclusives, you know, 166 00:08:59,600 --> 00:09:01,720 Speaker 1: and some time stores don't get things. So I feel 167 00:09:01,720 --> 00:09:05,040 Speaker 1: like it's time for us to focus even more on 168 00:09:05,120 --> 00:09:07,680 Speaker 1: stores and give out in store shoppers something a little 169 00:09:07,720 --> 00:09:10,120 Speaker 1: bit more special. You've also got to remember as well, 170 00:09:10,160 --> 00:09:13,880 Speaker 1: from a business standpoint, it kind of costs less to 171 00:09:14,200 --> 00:09:17,360 Speaker 1: have a transaction happen in store than it does online 172 00:09:17,400 --> 00:09:22,040 Speaker 1: because you're minimizing the shipping part and like the logistics 173 00:09:22,080 --> 00:09:24,440 Speaker 1: part of the transaction because the customer just takes the 174 00:09:24,440 --> 00:09:26,800 Speaker 1: goods and walks, So you kind of save a little 175 00:09:26,800 --> 00:09:28,760 Speaker 1: bit of money there as well. So I really want to, 176 00:09:29,160 --> 00:09:32,600 Speaker 1: you know, try to level up our Boxing Day by 177 00:09:32,679 --> 00:09:37,079 Speaker 1: offering this larger percentage off in stores. Will it work? Maybe? 178 00:09:37,120 --> 00:09:39,080 Speaker 1: Will people be bothered to come in on Boxing Day? 179 00:09:39,080 --> 00:09:41,640 Speaker 1: I feel like everyone's like hungover or away on holidays. 180 00:09:41,640 --> 00:09:44,240 Speaker 1: But also I know a lot of people travel for 181 00:09:44,440 --> 00:09:48,200 Speaker 1: Christmas time, and maybe people will be visiting family in 182 00:09:48,280 --> 00:09:50,760 Speaker 1: Melbourne when they usually live in Canberra, and maybe they'll 183 00:09:50,760 --> 00:09:52,640 Speaker 1: be able to venture out to our Fate store and 184 00:09:52,880 --> 00:09:56,720 Speaker 1: hopefully by us having that higher percentage off, we might 185 00:09:56,800 --> 00:09:59,280 Speaker 1: have more foot traffic. Maybe I'll have to do a 186 00:09:59,320 --> 00:10:02,920 Speaker 1: follow up episode. I wish this series was going a 187 00:10:02,960 --> 00:10:06,400 Speaker 1: little bit longer than Christmas Day because then I could 188 00:10:06,400 --> 00:10:08,760 Speaker 1: do a little follow up within the twelve days of 189 00:10:08,760 --> 00:10:12,160 Speaker 1: Big Business. But that's what we're doing for our Boxing Day. 190 00:10:12,280 --> 00:10:15,079 Speaker 1: Boxing Day is never humongous for us, like I said, 191 00:10:15,320 --> 00:10:18,199 Speaker 1: it's always like a secondary to Black Friday kind of sale. 192 00:10:18,520 --> 00:10:20,959 Speaker 1: But because we are putting a massive focus on our 193 00:10:21,000 --> 00:10:24,160 Speaker 1: stores and just leveling up the stores and getting more 194 00:10:24,160 --> 00:10:27,520 Speaker 1: people in the door, we thought, hey, let's try and 195 00:10:28,120 --> 00:10:31,800 Speaker 1: do this extra fifteen percent off if you come in store, 196 00:10:32,120 --> 00:10:34,160 Speaker 1: and hopefully it works for us. This is what business 197 00:10:34,200 --> 00:10:36,360 Speaker 1: is all about. It's about trying new things that you 198 00:10:36,360 --> 00:10:40,160 Speaker 1: wouldn't normally do and seeing how people respond to it, 199 00:10:40,240 --> 00:10:42,439 Speaker 1: and seeing if our stores have a cracker of a 200 00:10:42,559 --> 00:10:46,720 Speaker 1: day or should I say a festive day, and that's 201 00:10:46,800 --> 00:10:50,160 Speaker 1: the tea on our Boxing Day sale. I'll be back 202 00:10:50,200 --> 00:10:54,720 Speaker 1: tomorrow with another episode for our twelve Days of Big Business. 203 00:10:54,760 --> 00:10:57,000 Speaker 1: I hope you've been finding all those codes and entering 204 00:10:57,040 --> 00:10:59,320 Speaker 1: them in the link in the show notes