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Speaker 1: Welcome to the mentor. I'm Mark Boris Georg GEORGANI George

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Speaker 1: and depending on that we won't be ausier otherwise, Hey,

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Speaker 1: you go on.

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Speaker 2: I am extremely Well that's good.

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Speaker 1: Your business is called.

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Speaker 2: What Girls with Gems and Sneaky Link and what is

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Speaker 2: it Sneaky Link sneaking two businesses.

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Speaker 1: Yeah, we're going to talk about girl whom.

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Speaker 2: We're going to talk about Girl's gems. Sneaky Link is intertwined.

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Speaker 1: Well, we'll get to that. Then quickly tell me what

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Speaker 1: is Girls with Gems will be talking about selling dyn

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Speaker 1: rings or so.

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Speaker 3: We are a high end multi brand fashion boutique. We

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Speaker 3: sell Australian and international designers and also our own in

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Speaker 3: house brand, which is Sneakling. And I mean it started

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Speaker 3: my mom started the business and she was selling jewelry originally,

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Speaker 3: but it has transformed into a full multi brand.

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Speaker 1: Take multi brand means because I'm not that familiar with

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Speaker 1: the gem business or jewelry. Yeah, multi brand means as

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Speaker 1: a boutique and I'm presuming your online and physical yep, okay,

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Speaker 1: So as a boutique, you you bring in brand other

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Speaker 1: people's brands, brands and you and you market them yes, but.

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Speaker 3: We sell clothes, shoes, bags, jewelry, hats, underwear.

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Speaker 2: We literally sell like most things a woman needs in

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Speaker 2: her wardrobe.

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Speaker 1: Right, Okay, so I now get it. So but girls

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Speaker 1: with gems?

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Speaker 2: Is it right? Yes?

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Speaker 1: Is all the brands, all the brands and all the

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Speaker 1: skews that sit within the sit within everybody else's brands.

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Speaker 1: You're not actually have their manufacturing but generally speaking, you're

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Speaker 1: not at their manufacturing stuff.

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Speaker 2: No.

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Speaker 1: Yeah, like yeah, because that that's that's a specialty in itself,

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Speaker 1: which well, which we will talk about in a second.

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Speaker 1: And you just got back from Greece. You look at

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Speaker 1: it all tanned. What's going on?

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Speaker 3: I went over for a week to plan my wedding.

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Speaker 3: I'm getting your wedding.

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Speaker 1: Ye get married? Which part of Greece? And Athens? Where

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Speaker 1: about you're going to get mad? Which where did you choose?

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Speaker 2: Athens? Rivera so near young man?

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Speaker 1: The four Seasons or no? Not the four Seasons? No?

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Speaker 2: A little bit further up.

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Speaker 3: We're going to a new venue, trying something different, because

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Speaker 3: all the Ausies are getting married in Greece everywhere.

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Speaker 2: We're going somewhere different.

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Speaker 1: My son's too. My sons have been to two weddings

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Speaker 1: in Greek in Greece, but they're both in Kithra. Yeah,

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Speaker 1: it seems like was pretty popular.

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Speaker 2: We're actually going to a wedding there as well.

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Speaker 1: We have three weddings.

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Speaker 2: Everyone's getting married in Greece, but.

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Speaker 1: In Greece or and Kithra. No in Greece, in Greece, okay, yeah, yeah, yeah,

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Speaker 1: Why has Greece become so popular have the last couple

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Speaker 1: of years? I mean, like everything just keeps popping up

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Speaker 1: on Instagram about Greece all the time. Now, maybe because

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Speaker 1: I looked at one, but that's probably just the algorithm

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Speaker 1: working out what I might be interested. But like, what's

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Speaker 1: the deal with Greece these days?

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Speaker 2: Do you mean compared to other Europeans?

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Speaker 1: Yeah, I mean why not Italy? Why not Spain? Portugal?

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Speaker 1: I don't know, I'm biased, but what do you think

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Speaker 1: it is? Because I mean that, by the way, it's

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Speaker 1: not necessarily good thing because I think I think too

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Speaker 1: many people going.

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Speaker 2: I think so too. Tourism is exploding this year. It's

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Speaker 2: too much.

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Speaker 1: The hand well, it's apart from being too busy this

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Speaker 1: time and being too hot, it's too expensive because you know,

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Speaker 1: demand driving off the price.

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Speaker 2: Yeah, I think.

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Speaker 3: I think for a long time it was Mikanos and

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Speaker 3: everyone was going to Miconosta party. And now I think

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Speaker 3: people are like wanting that more relaxed holiday vibe and.

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Speaker 1: But the relax disappeared. No, it happens mental.

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Speaker 2: Well.

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Speaker 3: Athens is this is a small little plug. But my

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Speaker 3: mum owns a hotel in mill Os called White Purple Sweets.

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Speaker 1: It's slightly different, yes.

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Speaker 3: But a lot of the Ossies are going. I think

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Speaker 3: there's so many ossis doing things in Greece and the

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Speaker 3: Aussies are going to see what's going on, whereas in Italy, like,

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Speaker 3: I don't know, do you know anyone that owns a

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Speaker 3: hotel in Italy?

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Speaker 1: I don't.

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Speaker 2: Heaps of ossies are opening things in Greece, but.

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Speaker 1: The Americans have discovered Greece all they have too. Yeah,

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Speaker 1: and that that has sent it mental, especially when you're sentimental.

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Speaker 1: You start seeing movies tars posting about oh my God.

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Speaker 3: With the opening of one and only, everyone was there,

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Speaker 3: Every single famous person was in Athens.

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Speaker 1: What the hell it was?

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Speaker 3: Because it was Bossy on your Week, which is the

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Speaker 3: shipping tycoons all goal and they have their meetings and

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Speaker 3: they invited every famous person to be part of it.

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Speaker 1: And whereabouts did you go in Greece when you just

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Speaker 1: when you just recently gone apart from looking at wherever's Athens?

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Speaker 2: And I was, I was with my mum. So we

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Speaker 2: were at her hotel in Millos.

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Speaker 1: To me about that, because I'm intrigued that your mother's

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Speaker 1: got a hotel and mid Loss is she's from middles No,

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Speaker 1: she's not so Greek.

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Speaker 3: My grandparents migrated here on both sides, mom and dad.

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Speaker 3: My mum was the founder of Girls with Gems and

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Speaker 3: then about five years ago she decided to open hotel

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Speaker 3: with two of her best friends and they.

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Speaker 1: Officially opened Muma Mia.

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Speaker 2: Literally that's what everyone says.

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Speaker 1: Episode come out.

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Speaker 3: So they opened the hotel in twenty twenty one, so

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Speaker 3: no one else could go to Europe. But my mum

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Speaker 3: was there the whole of summer and that was their

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Speaker 3: first season in the hotel and they lived there six

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Speaker 3: months of the year.

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Speaker 1: So I don't know, Mean Loss haven't been to that.

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Speaker 1: Where is that it is? Is it one of the

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Speaker 1: twelve violence.

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Speaker 2: It's in the so it's like with Mick and Olson.

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Speaker 1: But and so it's like maybe half an hour or

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Speaker 1: forty five air flight out. Yeah, like thirty minutes, yeah,

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Speaker 1: thirty miss flat. So and what are we talking about it?

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Speaker 1: Because I'm intreated on my Now we're going to talk

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Speaker 1: about your your business, but I'm intrigued about the hotel.

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Speaker 1: I have always wanted to own a hotel in Greece,

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Speaker 1: so I've thought often thought about it. Probably too expensive

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Speaker 1: these days to make it, make it work, but to

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Speaker 1: go and buy. But your mum, how'd you find this

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Speaker 1: a little hotel? Like it was a little hotel.

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Speaker 2: I actually bought the land and they built the hotel.

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Speaker 1: Oh wow, that's brand. That's pretty brave, building up building

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Speaker 1: in Greece.

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Speaker 3: Like yeah, and now they've just built another like apartments

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Speaker 3: near it.

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Speaker 1: So your mum went to Greece in twenty twenty nineteen

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Speaker 1: or twenty twenty one when it was it.

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Speaker 2: I mean she goes all the time.

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Speaker 1: But when did she finds block of land in Oh?

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Speaker 3: I want to say, like, I don't know. I don't

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Speaker 3: want to give you a day because I'll.

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Speaker 1: Tell me at like six years ago, okay, so so recent.

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Speaker 1: So she had a walking land and she decided I'm

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Speaker 1: going to build a hotel on this. Yes, that's pretty

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Speaker 1: out there. She's pretty out there with her two friends.

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Speaker 1: Yep they're Greek, Yep, they're great. Yeah, so she she did,

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Speaker 1: the three of them decided for some reason, they're going

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Speaker 1: to go.

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Speaker 2: And she went to Milos with my dad.

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Speaker 1: Can you ring your mom up until her come here

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Speaker 1: and do the podcast.

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Speaker 3: She'd loved to She went to Milos with my dad

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Speaker 3: years ago and there was no beautiful accommodation, and she

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Speaker 3: loves beautiful accommodation. So she decided Milos needed a beautiful hotel.

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Speaker 3: And since then, like lots of other people have opened

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Speaker 3: beautiful hotels.

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Speaker 1: So she started something, started, a trans sort of thing.

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Speaker 1: One hundred and but tell me about the hotel, because

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Speaker 1: I'm not in what's what's it's very beautiful, tell me

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Speaker 1: more about it.

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Speaker 3: There's twelve rooms, it's five star, beautiful pool in the

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Speaker 3: middle ocean at the front, you can dive into the ocean.

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Speaker 3: It's like private ocean. People that stay there. The food

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Speaker 3: is insane.

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Speaker 1: So they do they do the meals.

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Speaker 2: Yeah, breakfast, lunch, dinner.

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Speaker 1: And they've got a yeah. Yeah, they're cooking the you know,

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Speaker 1: cooking the bread and not quite you know, like everything

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Speaker 1: else that goes with it.

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Speaker 2: Finding stuff is difficult in Australia.

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Speaker 1: Yeah, and do you go there?

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Speaker 3: Is it?

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Speaker 1: We?

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Speaker 2: I go to holiday?

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Speaker 1: Yes, you get a holiday there? Yeah? And you have

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Speaker 1: brothers and sisters. Yeah, I have a brother, have a brother,

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Speaker 1: So that's pretty cool. Like you guys have got your

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Speaker 1: accommodation already set up in meds? And what inspired you?

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Speaker 1: Did your mother and maybe start again? Did your mother

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Speaker 1: inspire you when you were a younger person, So going

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Speaker 1: back five years ago, five six years ago, watching your

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Speaker 1: mom do something like that, which is a bit out there,

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Speaker 1: did that inspire you to do anything? Oh?

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Speaker 2: Yeah, totally.

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Speaker 3: I think even my mom started Girls with Gems twelve

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Speaker 3: years ago. So we were finishing school, My brother finished school.

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Speaker 3: I was finishing school, and she just started this business

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Speaker 3: basically like out of nothing and grew it. And then

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Speaker 3: she decided to open a hotel. And I hear people

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Speaker 3: my age, I'm twenty eight, and they say, oh, I

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Speaker 3: can't quit my corporate job that I hate because I

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Speaker 3: can't start now it's too late. And I'm like thinking,

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Speaker 3: my mom restarted twice much later in her life. Why

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Speaker 3: can't you start now?

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Speaker 1: Yeah? So definitely yes, So Girls with Gems is probably

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Speaker 1: the first inspiration for you for her. How were you

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Speaker 1: when she started Girls with Gyms?

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Speaker 2: I was sixteen or fifteen sixteen.

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Speaker 1: And did and you live in Sydney. Yeah, yeah, So

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Speaker 1: did you sort of feel quite proud of your mom?

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Speaker 2: Yeah?

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Speaker 1: Did you like not scott about it, but sort of

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Speaker 1: my mom started up this business school Girls with Gyms.

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Speaker 2: Yeah, for sure.

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Speaker 3: Like I used to go to school with jewelry in

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Speaker 3: my pocket because she used to sell jewelry at the

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Speaker 3: start from different brands, and I used to sell the

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Speaker 3: jewelry out of my pocket, like I wanted to.

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Speaker 1: Be like cosmetic, cosmetic and not fake.

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Speaker 2: It's just like a cosmetic jewelry.

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Speaker 3: Like at the time, like Nicole Richie had her own brand,

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Speaker 3: House of Harlow, and we would sell that brand. So

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Speaker 3: it was very cool at the time. And Nicole Richie

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Speaker 3: at that time was coming out to Sydney to like

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Speaker 3: meet and greet and were invited to those things, so

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Speaker 3: it was very cool.

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Speaker 1: So all your friends would have been saying, Leah's really lucky. Sure, yeah,

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Speaker 1: And did that affect did you at any stage think

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Speaker 1: to yourself, so you're maybe year ten or something like that,

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Speaker 1: did did that in any way affect your ambitions for study.

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Speaker 2: Oh no, not at all.

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Speaker 1: I wanted to be a lawyer. So I was like, said,

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Speaker 1: why did you want to be a lawyer?

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Speaker 2: So when I was.

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Speaker 3: Younger, we would watch SVU together, my mum and I

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Speaker 3: from when I was young, and I was like, I

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Speaker 3: want to be a lawyer. I didn't know that my

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Speaker 3: life wouldn't be like it. I thought I was going

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Speaker 3: to be like S for you. So I was set

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Speaker 3: on it one hundred percent. There was nothing that was

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Speaker 3: going to come in my way of becoming a lawyer

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Speaker 3: at that point.

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Speaker 1: And what would you What would a mother say to

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Speaker 1: her daughter at that stage about that? What did your

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Speaker 1: mom say you encourage you? Or say nah, I'm not

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Speaker 1: sure about that.

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Speaker 3: Oh. She always encouraged me to do whatever kind of

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Speaker 3: made me happy. So she was very much encouraging whatever

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Speaker 3: I wanted to do.

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Speaker 1: So you put the effort in. Yeah, God, did the HC.

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Speaker 1: Did you get the grades to get into law school?

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Speaker 2: Yeap? I went to Sydney UNI.

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Speaker 1: Yeah you? And did you just so obviously you're doing

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Speaker 1: did you do a combined degree?

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Speaker 2: And my degree?

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Speaker 1: Which one? Did you do that? And how did that

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Speaker 1: goa It.

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Speaker 3: Was really really really hard. H it was really hard.

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Speaker 3: I found it really challenging. I think the HC you're

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Speaker 3: like so spoon fed.

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Speaker 2: And then I get to UNI.

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Speaker 1: This structure, you get structure, that structure.

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Speaker 3: But like I was at the same school from when

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Speaker 3: I was three years old, So I went to one

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Speaker 3: school from when I was three till I was seventeen.

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Speaker 3: I get to UNI and I'm like, oh my god,

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Speaker 3: I have.

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Speaker 2: To make friends.

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Speaker 3: I haven't made friends since I was three years old

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Speaker 3: when I made those friends that still were my friends.

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Speaker 1: None of my mates are here with me at this

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Speaker 1: Sydni University. In the law school either, you probably have

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Speaker 1: to make a whole of no one.

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Speaker 3: I had to make friends. It was like doing the

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Speaker 3: HOC but every six months. And I felt like I

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Speaker 3: had to try much harder. I didn't feel like I

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Speaker 3: it didn't come naturally and easy for me. I had

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Speaker 3: to study really hard just to pass. Yeah, I kind

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Speaker 3: of really challenging.

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Speaker 1: Yeah. And then did you look across? So what what

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Speaker 1: year would that be?

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Speaker 2: So that was in twenty fourteen.

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Speaker 1: Twenty fourteen. Yeah, So I say, were you looking across

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Speaker 1: at your mum and her business and saying I wouldn't

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Speaker 1: mind joining a month.

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Speaker 2: No, I was working with her the whole time.

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Speaker 3: So I worked every single Saturday until literally one year ago.

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Speaker 1: Only the shop as in the shop.

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Speaker 3: In the shop, I worked casually with her all my

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Speaker 3: friends did. I was on my computer working while I

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Speaker 3: was at Uni. Like I remember every Thursday we would

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Speaker 3: drop this Camilla collection every Thursday, and every Thursday in

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Speaker 3: that same class, I wouldn't actually be attending the class.

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Speaker 3: I'd be sitting there uploading all the products, doing the ADM.

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Speaker 3: So I was always working with her. But in my head,

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Speaker 3: I was always going to become a lawyer. This was

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Speaker 3: my fun and then I was going to be serious.

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Speaker 1: But did you make a good dollar out of too? It?

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Speaker 1: Like it was a way of just getting a few dollars.

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Speaker 3: Yeah, Like how you work usually when you're when you're

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Speaker 3: a student.

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Speaker 1: So at what point did you decide or did you

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Speaker 1: discover that the university stuff is not for me? I don't.

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Speaker 1: Therefore I won't become a lawyer. I'm going to go

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Speaker 1: and start working with my mum full time.

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Speaker 3: So I had a grad job blind up. So I

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Speaker 3: did a clerkship. I had a grad job blind up.

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Speaker 3: I was going to that job and then two weeks

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Speaker 3: before my final law exam, my mum came to me

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Speaker 3: and said, the lease is up at the shop and

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Speaker 3: I'm not retaking the lease. I'm going to sell it

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Speaker 3: or you can take it because I'm not doing it anymore,

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Speaker 3: like I'm actually moving to Greece. I won't be able

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Speaker 3: to run the business.

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Speaker 1: This is when she decided to go and build the hotel.

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Speaker 3: Yeah, and she said, if you want it, you have

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Speaker 3: to sign the lease, and if you end up not

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Speaker 3: wanting it, you have to figure out what to do,

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Speaker 3: like it's going to be your lease.

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Speaker 2: And this was like two weeks out from my final

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Speaker 2: law exam. I was about to go to Europe for

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Speaker 2: two months after finishing law for six years, and then

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Speaker 2: I was starting my grad job and I was like

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Speaker 2: sent into a frenzy because I had to make a

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Speaker 2: decision about whether I was signing the lease or not.

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Speaker 2: And I spoke to so many different people in law

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Speaker 2: in business, and then it was like that one kind

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Speaker 2: of sliding doors moment where someone was like, I guess, like,

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Speaker 2: what will you think if you're at your law job

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Speaker 2: and you wonder what would have been of girls with gems?

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Speaker 2: You know that will that hurt you?

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Speaker 3: And it kind of just struck a chord straight away,

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Speaker 3: and I was like, the decision is made. Law is

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Speaker 3: always going to be there. You don't get to take

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Speaker 3: over a business every day.

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Speaker 1: Is it because she loved the idea of being in

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Speaker 1: the jewelry industry or was it because you loved your

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Speaker 1: mother's business because you'd already you've grown up with it

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Speaker 1: for a long time.

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Speaker 3: No, I think I loved the idea of being business owner.

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Speaker 3: I've always been entrepreneurial. I mean I would listen. I've

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Speaker 3: been listening to a podcast for like since literally twenty

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Speaker 3: sixteen seventeen, and I would listen to podcasts like I

333
00:14:13,200 --> 00:14:16,360
Speaker 3: remember listening to Rebecca Klondinsky from Frankie Swimwear, and I

334
00:14:16,360 --> 00:14:18,560
Speaker 3: would listen, and I was at law school and I

335
00:14:18,559 --> 00:14:21,640
Speaker 3: was fully immersed in it. But I would think, that's

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00:14:21,640 --> 00:14:23,280
Speaker 3: going to be me one day. Somehow, it's going to

337
00:14:23,280 --> 00:14:25,280
Speaker 3: be me one day. I don't know how, but I

338
00:14:25,360 --> 00:14:29,000
Speaker 3: knew that I could do something with girls with gems.

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Speaker 3: Whereas if I went into law, what was going to happen.

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Speaker 2: I was going to become associate, saying your associate. Then

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Speaker 2: probably by the time I was going to become partner.

342
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Speaker 2: I want to have kids.

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Speaker 3: How is it going to work? I knew with girls

344
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Speaker 3: with gems, I could make something really big out of it.

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Speaker 2: It wasn't.

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Speaker 3: I don't think it was that like I loved jewelry

347
00:14:47,040 --> 00:14:48,800
Speaker 3: or I loved that it was my mum's business. I

348
00:14:48,800 --> 00:14:50,920
Speaker 3: think it was I loved that there was a business

349
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Speaker 3: there that I could take over, put all my creative

350
00:14:53,160 --> 00:14:56,160
Speaker 3: ideas in blow it up social media. There's so many

351
00:14:56,200 --> 00:14:57,600
Speaker 3: things that you can do. How many things could I

352
00:14:57,600 --> 00:14:59,400
Speaker 3: do with my law degree or with my law degree?

353
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Speaker 1: Well, maybe there are a lot of things.

354
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Speaker 2: I mean in a law career.

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Speaker 1: Yeah, am I going to take that's different? Yeah? Because

356
00:15:07,480 --> 00:15:11,440
Speaker 1: but what are the elements of a small being a

357
00:15:11,440 --> 00:15:14,800
Speaker 1: small business owner that were really attractive to you? So like,

358
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Speaker 1: what is it the risk taking or is it the

359
00:15:17,960 --> 00:15:19,840
Speaker 1: I'm on my own or not? No one's my boss.

360
00:15:19,920 --> 00:15:22,280
Speaker 1: Because if you're a law grad mate, you're going to

361
00:15:22,320 --> 00:15:25,640
Speaker 1: be working seventeen hours a day, probably SAT days as well.

362
00:15:25,720 --> 00:15:26,520
Speaker 2: Well. It was that too.

363
00:15:26,600 --> 00:15:28,280
Speaker 3: I was like, I could put all those hours into

364
00:15:28,360 --> 00:15:30,440
Speaker 3: my own business, and I know that I can do

365
00:15:30,480 --> 00:15:31,520
Speaker 3: a really great job.

366
00:15:31,600 --> 00:15:34,760
Speaker 2: I was a gun at selling. I sold on the

367
00:15:34,760 --> 00:15:36,400
Speaker 2: shop floor. I knew how to.

368
00:15:36,360 --> 00:15:38,240
Speaker 3: Make women feel good, Like there were all these things

369
00:15:38,240 --> 00:15:41,320
Speaker 3: that like really lit me up inside. And when I

370
00:15:41,360 --> 00:15:43,680
Speaker 3: went for my clerkship and I was there working in law,

371
00:15:43,720 --> 00:15:45,640
Speaker 3: it wasn't lighting me up inside. It was when I

372
00:15:45,680 --> 00:15:46,960
Speaker 3: was going on my lunch break and I was sitting

373
00:15:47,000 --> 00:15:50,120
Speaker 3: on my computer doing orders and selling to people. That

374
00:15:50,120 --> 00:15:53,120
Speaker 3: that like really made me feel that energy which got

375
00:15:53,120 --> 00:15:53,680
Speaker 3: me excited.

376
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Speaker 1: Because a lot of people go through the same process

377
00:15:56,080 --> 00:15:57,960
Speaker 1: and they try to work out what is it for me,

378
00:15:58,120 --> 00:16:00,000
Speaker 1: Like what is it that I should be doing there?

379
00:16:00,280 --> 00:16:02,360
Speaker 1: Because we all want to do makes us excited? Like,

380
00:16:02,520 --> 00:16:05,600
Speaker 1: of course what builds the energy up? Yeah, but a

381
00:16:05,640 --> 00:16:07,600
Speaker 1: lot not many people get the opportunity to actually work

382
00:16:07,640 --> 00:16:10,240
Speaker 1: it out. But what are the signs that you now

383
00:16:10,320 --> 00:16:13,360
Speaker 1: know that tell you either you should go into something

384
00:16:13,440 --> 00:16:15,280
Speaker 1: or you shouldn't go into something, Like there are two

385
00:16:15,280 --> 00:16:17,560
Speaker 1: different things. Maybe you should tell me. What are the

386
00:16:17,560 --> 00:16:20,440
Speaker 1: signs that tell me tell someone that or inform some

387
00:16:20,480 --> 00:16:22,360
Speaker 1: of that they should not go into something, For example,

388
00:16:22,520 --> 00:16:26,120
Speaker 1: I should not go into the law graduated, I sort

389
00:16:26,120 --> 00:16:28,000
Speaker 1: of experienced a little bit of time as a grad

390
00:16:28,400 --> 00:16:30,360
Speaker 1: working in one of the firms. What are the sort

391
00:16:30,360 --> 00:16:32,360
Speaker 1: of things that say this is not really for me.

392
00:16:32,880 --> 00:16:34,520
Speaker 1: What was it for you? What are those sort of

393
00:16:34,520 --> 00:16:37,960
Speaker 1: signs boredom? Did you hate getting up in the morning

394
00:16:38,040 --> 00:16:40,280
Speaker 1: or you didn't have that energy to get up morning

395
00:16:40,360 --> 00:16:40,920
Speaker 1: go to work.

396
00:16:41,560 --> 00:16:42,320
Speaker 2: I think it was boredom.

397
00:16:42,320 --> 00:16:44,640
Speaker 3: I didn't like like when I was there, you had

398
00:16:44,640 --> 00:16:47,880
Speaker 3: to print double sided eighty percent like all this stuff,

399
00:16:47,880 --> 00:16:49,040
Speaker 3: And I was like, you serious, I'm going to sit

400
00:16:49,040 --> 00:16:50,960
Speaker 3: around here printing things for people.

401
00:16:50,960 --> 00:16:53,240
Speaker 2: I know I've got so much to give, like I've

402
00:16:53,280 --> 00:16:54,080
Speaker 2: got that.

403
00:16:54,160 --> 00:16:58,000
Speaker 3: Energy, and I like I wanted to be on social

404
00:16:58,040 --> 00:16:59,000
Speaker 3: media and all of those things.

405
00:16:59,000 --> 00:16:59,960
Speaker 2: I'm going to sit there printing.

406
00:17:00,360 --> 00:17:03,640
Speaker 3: And I had to stay back until nine o'clock just

407
00:17:03,680 --> 00:17:05,240
Speaker 3: to prove that I really cared about the job. But

408
00:17:05,280 --> 00:17:07,600
Speaker 3: I actually had nothing to do except make a reservation

409
00:17:07,680 --> 00:17:11,000
Speaker 3: at Iceberg's for the partner, and like it.

410
00:17:11,080 --> 00:17:13,440
Speaker 2: Just I don't know. I didn't feel right.

411
00:17:13,480 --> 00:17:14,840
Speaker 3: It didn't feel right, and I knew that if I

412
00:17:15,000 --> 00:17:16,840
Speaker 3: went and started the job, it would be so much

413
00:17:16,840 --> 00:17:17,360
Speaker 3: harder to quit.

414
00:17:17,560 --> 00:17:18,560
Speaker 2: So I was like, I'm just not going to go

415
00:17:18,640 --> 00:17:18,880
Speaker 2: at all.

416
00:17:19,119 --> 00:17:22,560
Speaker 1: So is it because the creative side of you wasn't

417
00:17:22,600 --> 00:17:26,080
Speaker 1: being fulfilled? Then yes? Yeah? So how does someone recognize

418
00:17:26,400 --> 00:17:29,679
Speaker 1: and how in hindsight, how would you describe that you

419
00:17:29,760 --> 00:17:34,840
Speaker 1: recognized that today that you had a compelling creative urge.

420
00:17:35,560 --> 00:17:38,560
Speaker 1: I mean, what are the signs that you would say

421
00:17:38,560 --> 00:17:40,720
Speaker 1: today that were there that you would if you look back,

422
00:17:41,520 --> 00:17:43,159
Speaker 1: you know, were things that you should not have ignored,

423
00:17:43,240 --> 00:17:44,159
Speaker 1: you should never ignore.

424
00:17:44,760 --> 00:17:48,120
Speaker 3: I would have really good ideas about business, for example,

425
00:17:48,440 --> 00:17:51,359
Speaker 3: a campaign shoot, and then we would execute the idea

426
00:17:51,520 --> 00:17:54,560
Speaker 3: and it would be so well received by our community

427
00:17:54,600 --> 00:17:56,760
Speaker 3: online because we already had a community at that point,

428
00:17:57,600 --> 00:18:02,480
Speaker 3: and I thought, if I go into law, there's not

429
00:18:02,520 --> 00:18:05,840
Speaker 3: going to be these opportunities. But you get like a rush,

430
00:18:05,960 --> 00:18:07,120
Speaker 3: like yeah, rush one hundred pc.

431
00:18:07,240 --> 00:18:08,280
Speaker 2: It's like an adrenaline rush.

432
00:18:08,359 --> 00:18:09,000
Speaker 1: Yeah yeah.

433
00:18:09,040 --> 00:18:11,359
Speaker 3: And also even being on the shop floor and selling

434
00:18:11,359 --> 00:18:14,959
Speaker 3: to people and women leaving like hands filled with bags

435
00:18:15,000 --> 00:18:18,680
Speaker 3: and being like this made me feel amazing that that

436
00:18:18,800 --> 00:18:22,439
Speaker 3: was like really satisfying for me to make women feel

437
00:18:22,480 --> 00:18:24,040
Speaker 3: so confident in clothes.

438
00:18:24,640 --> 00:18:27,120
Speaker 1: And as I'm speaking to you, I'm getting a sense

439
00:18:27,119 --> 00:18:30,880
Speaker 1: of a bit of a sense of you. It's one

440
00:18:30,880 --> 00:18:35,600
Speaker 1: thing for you to recognize this creative verge that you have,

441
00:18:37,160 --> 00:18:41,320
Speaker 1: but there's a skill that goes with in particular relation

442
00:18:41,400 --> 00:18:43,400
Speaker 1: of selling this a skill that goes skill that goes

443
00:18:43,440 --> 00:18:47,119
Speaker 1: with that, and that's a certain energy. As an outward energy,

444
00:18:47,520 --> 00:18:50,720
Speaker 1: you give a certain energy to people and that's your

445
00:18:50,920 --> 00:18:53,399
Speaker 1: that's your gig. I can feel it already. You're full on.

446
00:18:53,520 --> 00:18:54,080
Speaker 1: You are full on.

447
00:18:54,160 --> 00:18:54,639
Speaker 2: I'm full on.

448
00:18:55,240 --> 00:18:58,080
Speaker 1: Do you did you recognize that I'm the person? I'm

449
00:18:58,080 --> 00:19:00,520
Speaker 1: that type of person, because I'd imagine a partner law firm,

450
00:19:01,119 --> 00:19:03,719
Speaker 1: UNI law firm would be a little bit of a challenge.

451
00:19:04,200 --> 00:19:06,679
Speaker 1: They are very conservative and you can't make too much

452
00:19:06,720 --> 00:19:07,600
Speaker 1: noise if you're a junior.

453
00:19:07,800 --> 00:19:10,000
Speaker 3: Yeah. No, well I didn't, and so I probably felt

454
00:19:10,040 --> 00:19:12,199
Speaker 3: a little bit spressed because I and I have like

455
00:19:12,280 --> 00:19:13,040
Speaker 3: a lot of energy.

456
00:19:13,040 --> 00:19:14,960
Speaker 2: I always have from a very very young age.

457
00:19:15,000 --> 00:19:17,600
Speaker 3: So to be honest, it just probably didn't feel right

458
00:19:17,640 --> 00:19:19,119
Speaker 3: for me to go down the corporate route.

459
00:19:19,240 --> 00:19:21,360
Speaker 2: When I was going down and I was like what

460
00:19:21,440 --> 00:19:22,200
Speaker 2: am I doing?

461
00:19:22,280 --> 00:19:25,680
Speaker 3: Like I have a lot of energy to bring plus

462
00:19:25,920 --> 00:19:28,960
Speaker 3: listening to podcasts, listening to all these amazing things that

463
00:19:29,000 --> 00:19:31,880
Speaker 3: people were doing in these businesses, and I'm like, that's

464
00:19:31,920 --> 00:19:32,760
Speaker 3: going to be me one day.

465
00:19:32,920 --> 00:19:33,920
Speaker 2: It's not going to be in law.

466
00:19:34,280 --> 00:19:36,200
Speaker 1: So I kind of send them for what did you

467
00:19:36,200 --> 00:19:38,720
Speaker 1: want to become a lawyer? I mean, well, I think

468
00:19:38,760 --> 00:19:40,000
Speaker 1: this is a disconnect because I.

469
00:19:40,040 --> 00:19:42,400
Speaker 3: Was like sixteen and I didn't know better, and I thought,

470
00:19:42,400 --> 00:19:45,919
Speaker 3: that's how I'm going to make money because that's how

471
00:19:46,000 --> 00:19:47,800
Speaker 3: everyone was talking about how you're going to make money.

472
00:19:47,800 --> 00:19:49,760
Speaker 2: That's a school I went to. That's how everyone talked.

473
00:19:49,840 --> 00:19:51,040
Speaker 2: Everyone was getting in corporate.

474
00:19:51,040 --> 00:19:53,560
Speaker 3: I feel like there's a transition back to entrepreneurship and

475
00:19:53,560 --> 00:19:55,560
Speaker 3: owning your own business. But at the time I was

476
00:19:55,600 --> 00:19:58,200
Speaker 3: going to UNI, had to go to UNI. Everyone gets

477
00:19:58,320 --> 00:20:00,000
Speaker 3: corporate jobs.

478
00:20:00,280 --> 00:20:01,840
Speaker 1: So it was more about making money.

479
00:20:01,920 --> 00:20:03,240
Speaker 2: Well, yeah, it was more about making money.

480
00:20:03,320 --> 00:20:05,800
Speaker 3: That's how I'm going to make money, and I'm argumentative

481
00:20:05,880 --> 00:20:07,359
Speaker 3: and I'm going to be good at it. That's what

482
00:20:07,400 --> 00:20:09,280
Speaker 3: I'm going to be good at because no one spoke

483
00:20:09,320 --> 00:20:14,320
Speaker 3: about being a business owner as it wasn't the thing that.

484
00:20:14,200 --> 00:20:15,439
Speaker 2: People were going to do when they left.

485
00:20:15,480 --> 00:20:17,840
Speaker 3: Well it was so cool, it wasn't cool. So that's

486
00:20:17,840 --> 00:20:19,600
Speaker 3: what I thought I had to do. And then the

487
00:20:19,600 --> 00:20:22,879
Speaker 3: more I kept going along in my studies hearing all

488
00:20:22,920 --> 00:20:25,320
Speaker 3: these incredible things that people were doing, and you know,

489
00:20:25,359 --> 00:20:27,680
Speaker 3: you can make X amount of dollars in one day

490
00:20:27,720 --> 00:20:31,680
Speaker 3: selling your products, and I'm like, that's my calling over there?

491
00:20:32,240 --> 00:20:34,439
Speaker 1: How much of how much of these things is like

492
00:20:34,480 --> 00:20:37,160
Speaker 1: an adrenaline rush for someone like.

493
00:20:37,119 --> 00:20:38,600
Speaker 2: You most of it.

494
00:20:38,960 --> 00:20:42,000
Speaker 1: Yeah, yeah, so you do you have to keep feeding

495
00:20:42,040 --> 00:20:43,240
Speaker 1: your adrenaline. Yeah.

496
00:20:43,280 --> 00:20:46,280
Speaker 3: Absolutely, That's why the business has grown which quickly.

497
00:20:46,359 --> 00:20:48,639
Speaker 1: Yeah. I was going to say then that then that

498
00:20:48,680 --> 00:20:52,719
Speaker 1: takes you to that adrenaline rush only comes about as

499
00:20:52,760 --> 00:20:57,159
Speaker 1: a result of taking some risks that actually succeeds. What

500
00:20:57,240 --> 00:21:03,000
Speaker 1: happens to Leah when she takes a risk, perhaps seeking

501
00:21:03,000 --> 00:21:06,520
Speaker 1: the adrenaline rush, but also seeing success, which gives you

502
00:21:06,520 --> 00:21:09,320
Speaker 1: the adrenaline rush. So does taking risks to By the way,

503
00:21:09,560 --> 00:21:12,480
Speaker 1: how often do what's the outcome when it doesn't succeed?

504
00:21:14,480 --> 00:21:16,720
Speaker 1: I mean, what's the flip side of what I'm seeing now?

505
00:21:18,400 --> 00:21:23,120
Speaker 3: I have a funny story that happened. So with sneaking,

506
00:21:23,200 --> 00:21:25,720
Speaker 3: we create our own products. I wanted to get the

507
00:21:25,760 --> 00:21:28,960
Speaker 3: next collection out. I wanted to get it out because

508
00:21:29,040 --> 00:21:31,040
Speaker 3: I wanted the adrenaline rush. I wanted to a campaign.

509
00:21:31,040 --> 00:21:33,320
Speaker 3: I wanted to watch go live and make a lot

510
00:21:33,359 --> 00:21:38,199
Speaker 3: of money. And we made it and it completely flunked.

511
00:21:39,040 --> 00:21:41,680
Speaker 3: On the day that we launched, we solved five items

512
00:21:41,880 --> 00:21:46,520
Speaker 3: within thirty minutes. My husband had already gotten us all

513
00:21:46,520 --> 00:21:48,439
Speaker 3: into a room and he's like, we failed this is

514
00:21:48,440 --> 00:21:49,240
Speaker 3: a good failure.

515
00:21:49,359 --> 00:21:50,600
Speaker 2: And I'm like thinking, are you not.

516
00:21:51,000 --> 00:21:53,080
Speaker 3: He's got like an AI thing of like all these

517
00:21:53,280 --> 00:21:54,200
Speaker 3: this failure thing.

518
00:21:54,440 --> 00:21:57,080
Speaker 2: This is a great lesson. This is a cheap lesson

519
00:21:57,080 --> 00:22:00,600
Speaker 2: that we've learned. You failed. And I was like, oh

520
00:22:00,680 --> 00:22:05,680
Speaker 2: my god, what the hell? But those lessons have been

521
00:22:05,760 --> 00:22:07,119
Speaker 2: like far and few.

522
00:22:07,240 --> 00:22:09,679
Speaker 3: I think we are quite I search for adrenaline, but

523
00:22:09,720 --> 00:22:11,880
Speaker 3: I'm pretty calculated. I don't want to make big mistakes,

524
00:22:11,880 --> 00:22:15,720
Speaker 3: so that was a mistake. I'm we taken much slower

525
00:22:15,760 --> 00:22:17,719
Speaker 3: with our collections now and make sure we're launching at

526
00:22:17,720 --> 00:22:18,280
Speaker 3: the right time.

527
00:22:18,880 --> 00:22:21,320
Speaker 2: But I do have a team around.

528
00:22:21,040 --> 00:22:25,159
Speaker 3: Me that won't let me just go off adrenaline and

529
00:22:25,200 --> 00:22:26,560
Speaker 3: not actually be calculated.

530
00:22:26,760 --> 00:22:29,080
Speaker 1: Yeah, OK, because I want to sort of dig into

531
00:22:29,119 --> 00:22:31,840
Speaker 1: the adrenaline versus calculator being calculated, because the lawyer is

532
00:22:31,840 --> 00:22:34,600
Speaker 1: a very calculated person. Yeah. And it's a sort of

533
00:22:34,640 --> 00:22:37,159
Speaker 1: a step by step by step process and most people

534
00:22:37,200 --> 00:22:40,919
Speaker 1: probably don't realize, but a lawyers build the outcome just

535
00:22:41,040 --> 00:22:45,280
Speaker 1: layer upon layer upon layer, and it's it's it's very

536
00:22:46,960 --> 00:22:50,480
Speaker 1: checked and balanced, checked and balanced, checked and balance. And

537
00:22:50,520 --> 00:22:52,479
Speaker 1: then because you might produce a document and it goes

538
00:22:52,480 --> 00:22:54,560
Speaker 1: to three or four others, before he actually even goes out,

539
00:22:55,040 --> 00:22:57,520
Speaker 1: and it's checked off, checked off. Even the system, the

540
00:22:58,240 --> 00:23:00,399
Speaker 1: you know, the software system probably checks it off these days,

541
00:23:01,200 --> 00:23:05,159
Speaker 1: but that it's a very balanced process, totally different training

542
00:23:05,200 --> 00:23:08,760
Speaker 1: to say someone who's in the sales game or selling

543
00:23:08,760 --> 00:23:14,120
Speaker 1: something like that. How have how has your business been

544
00:23:17,520 --> 00:23:25,120
Speaker 1: structured to make sure your energy, your creative ability is

545
00:23:25,320 --> 00:23:32,200
Speaker 1: somehow managed such that it doesn't create bad outcomes because

546
00:23:32,200 --> 00:23:34,520
Speaker 1: a lot of salespeople can create bad outcomes for sure,

547
00:23:34,640 --> 00:23:38,080
Speaker 1: because they're just chasing the adrenaline, just choicing, just chasing

548
00:23:38,080 --> 00:23:41,800
Speaker 1: the outcomes straight up, and it doesn't always work, No.

549
00:23:41,680 --> 00:23:42,159
Speaker 2: It doesn't.

550
00:23:42,520 --> 00:23:47,920
Speaker 3: I don't think I'm purely chasing adrenaline. I think I definitely,

551
00:23:48,200 --> 00:23:50,320
Speaker 3: while I am creative, I definitely have like the business

552
00:23:50,359 --> 00:23:54,320
Speaker 3: mind and I do not want to lose money at all.

553
00:23:54,400 --> 00:23:57,280
Speaker 3: So I am very like I chase the adrenaline, but

554
00:23:57,280 --> 00:23:59,399
Speaker 3: I'm careful because I don't want to make mistakes that

555
00:23:59,400 --> 00:24:01,280
Speaker 3: are going to cost us money. I'm pretty big on that.

556
00:24:01,640 --> 00:24:06,520
Speaker 3: But our business is not run like a typical fashion business.

557
00:24:06,800 --> 00:24:09,640
Speaker 3: We my husband was at a tech startup before, so

558
00:24:09,920 --> 00:24:13,240
Speaker 3: he works in the business now, and he came in

559
00:24:13,800 --> 00:24:15,920
Speaker 3: with his tech background and we have like a tech stack,

560
00:24:15,960 --> 00:24:18,880
Speaker 3: and we're kind of run like a tech business, so

561
00:24:19,240 --> 00:24:23,399
Speaker 3: things are very systematic. We have processes. When we like

562
00:24:23,760 --> 00:24:25,359
Speaker 3: we want to do something, we have to write up

563
00:24:25,400 --> 00:24:26,000
Speaker 3: the experiment.

564
00:24:26,000 --> 00:24:26,800
Speaker 2: What do we expect.

565
00:24:26,920 --> 00:24:30,639
Speaker 3: We're looking at data every day, analytics, so we I

566
00:24:30,680 --> 00:24:33,120
Speaker 3: don't get the opportunity to just do things like off

567
00:24:33,160 --> 00:24:35,520
Speaker 3: the cuff and just like with adrenaline.

568
00:24:36,480 --> 00:24:39,200
Speaker 1: So when you first started, though, was was that how

569
00:24:39,200 --> 00:24:40,800
Speaker 1: the business was run? When you first took over.

570
00:24:41,200 --> 00:24:43,920
Speaker 3: Shover within six months we were like plunged into lockdowns

571
00:24:43,920 --> 00:24:47,520
Speaker 3: with COVID. So I couldn't because we were literally in

572
00:24:47,560 --> 00:24:49,280
Speaker 3: lockdown and I was trying to save the business.

573
00:24:49,440 --> 00:24:51,280
Speaker 1: So you went back. So your mum said, on the

574
00:24:51,280 --> 00:24:55,040
Speaker 1: gone off to midd or some you set up a hotel. Here, kid,

575
00:24:55,119 --> 00:24:56,880
Speaker 1: there's a business you can take over if you wanted.

576
00:24:56,920 --> 00:24:57,760
Speaker 2: I was in twenty nineteen.

577
00:24:58,240 --> 00:25:00,119
Speaker 1: Sigh in the lease and go for it. Yep, you

578
00:25:00,160 --> 00:25:02,880
Speaker 1: signed lease east of suburbs of Sydney in Double Bay,

579
00:25:02,920 --> 00:25:05,119
Speaker 1: Double Bay. You signed lease, you took over the joint.

580
00:25:06,359 --> 00:25:08,119
Speaker 1: I presuming you had all the stock and all that

581
00:25:08,119 --> 00:25:11,600
Speaker 1: sort of stuff. You're up and running and then COVID hit. Yep,

582
00:25:12,000 --> 00:25:12,920
Speaker 1: what happened.

583
00:25:14,240 --> 00:25:15,760
Speaker 2: I'm in Sydney, my mum's in Greece.

584
00:25:16,520 --> 00:25:19,160
Speaker 3: I had to stand down staff, we had to close

585
00:25:19,200 --> 00:25:21,639
Speaker 3: the store, and I was like twenty three and thinking,

586
00:25:21,800 --> 00:25:25,560
Speaker 3: what the hell have I gotten myself into.

587
00:25:27,400 --> 00:25:29,000
Speaker 2: The next like year and a half.

588
00:25:29,040 --> 00:25:32,880
Speaker 3: I guess that followed was probably I think I will

589
00:25:32,920 --> 00:25:35,240
Speaker 3: forever say it was one of my favorite times ever

590
00:25:35,440 --> 00:25:37,280
Speaker 3: because I got to reinvent the whole business.

591
00:25:38,240 --> 00:25:39,239
Speaker 2: We were closed for so long.

592
00:25:39,320 --> 00:25:42,760
Speaker 3: We renovated new branding, we sold every last piece of

593
00:25:42,800 --> 00:25:44,720
Speaker 3: clothing that we had in the store, and we basically

594
00:25:45,040 --> 00:25:49,080
Speaker 3: restarted the business. But we also had time to stop,

595
00:25:49,160 --> 00:25:52,800
Speaker 3: reset and create a proper social media strategy that I

596
00:25:52,800 --> 00:25:55,000
Speaker 3: don't think we would have had we not been able

597
00:25:55,040 --> 00:25:58,360
Speaker 3: to stop and reset, because in business, you're just chasing

598
00:25:58,600 --> 00:25:58,959
Speaker 3: all the time.

599
00:25:59,040 --> 00:26:02,359
Speaker 1: You're chasing and so so. And I want to go

600
00:26:02,359 --> 00:26:03,520
Speaker 1: to the break and I come back from the break,

601
00:26:03,520 --> 00:26:05,359
Speaker 1: because that's really what I want to talk about. I

602
00:26:05,400 --> 00:26:08,120
Speaker 1: want to talk about how you reinvented the business, which

603
00:26:08,160 --> 00:26:10,359
Speaker 1: is about being creative, but how you reinvented the business

604
00:26:10,400 --> 00:26:13,720
Speaker 1: and that whole social media part, how you run your

605
00:26:13,720 --> 00:26:15,720
Speaker 1: business off the back of social media. Do you still

606
00:26:15,720 --> 00:26:17,879
Speaker 1: have a store, physical physical store? You still have a

607
00:26:17,880 --> 00:26:18,720
Speaker 1: physical store.

608
00:26:18,520 --> 00:26:21,520
Speaker 3: One physical store, and then we have an office in

609
00:26:21,560 --> 00:26:23,359
Speaker 3: Double Bay and we have an OPS facility in Double

610
00:26:23,359 --> 00:26:23,760
Speaker 3: Bay as.

611
00:26:23,640 --> 00:26:29,000
Speaker 1: Well, your operations in Double Bays and your online presence.

612
00:26:30,119 --> 00:26:32,000
Speaker 3: Yes, so that's been run out of Double Bay, run

613
00:26:32,000 --> 00:26:33,720
Speaker 3: out from an operation facility.

614
00:26:33,840 --> 00:26:35,479
Speaker 2: So he needs to move out of Double Basing.

615
00:26:35,680 --> 00:26:37,639
Speaker 1: Yeah, it sounds like a bit expensive in terms of

616
00:26:38,000 --> 00:26:40,080
Speaker 1: having ops in Double Bay, but it doesn't matter. Might

617
00:26:40,080 --> 00:26:43,240
Speaker 1: be convenient. So I want to go to the break

618
00:26:43,280 --> 00:26:44,439
Speaker 1: we want to come back for. I want to talk

619
00:26:44,480 --> 00:26:47,760
Speaker 1: about how you restructured the business. What are the very

620
00:26:48,160 --> 00:26:50,720
Speaker 1: silos within the business and how they connect, and then

621
00:26:50,920 --> 00:26:54,119
Speaker 1: ultimately how do you promote and market your business? Because

622
00:26:54,160 --> 00:26:56,440
Speaker 1: you know, if your sales are coming out of online,

623
00:26:56,480 --> 00:26:57,960
Speaker 1: you don't have the opportunity to be standing in the

624
00:26:57,960 --> 00:27:00,080
Speaker 1: store and putting a bit of jewelry on somebody or

625
00:27:00,080 --> 00:27:02,480
Speaker 1: address whatever is you're doing, and saying how wonderful it looks,

626
00:27:03,040 --> 00:27:05,320
Speaker 1: and then you know, looking at the showing the mirror

627
00:27:05,359 --> 00:27:07,760
Speaker 1: and talking into it, which I'm sure you'd be very

628
00:27:07,760 --> 00:27:12,560
Speaker 1: good at. But now your software or your system has

629
00:27:12,560 --> 00:27:15,000
Speaker 1: to talk people into it effectively. I want to talk

630
00:27:15,000 --> 00:27:24,159
Speaker 1: about that, So we'll just go the Braain comes straight back. Well,

631
00:27:24,160 --> 00:27:25,480
Speaker 1: I'm back from the break and I'm here with Lere

632
00:27:25,560 --> 00:27:28,640
Speaker 1: and we are talking about girls with gems. She does

633
00:27:28,640 --> 00:27:32,320
Speaker 1: have another brand which she wants to promote her so

634
00:27:32,359 --> 00:27:34,919
Speaker 1: I'm sure she will include it in the conversation. So

635
00:27:35,359 --> 00:27:37,679
Speaker 1: and we've covered off how we got to where she

636
00:27:37,920 --> 00:27:40,520
Speaker 1: is today, and it was a pretty brave stuff for

637
00:27:40,520 --> 00:27:43,000
Speaker 1: a twenty three year old taking over a business in

638
00:27:43,080 --> 00:27:45,080
Speaker 1: Double Bay, a jewelry business in a double A that

639
00:27:45,080 --> 00:27:46,840
Speaker 1: a mother has created, then all of a sudden being

640
00:27:47,040 --> 00:27:51,600
Speaker 1: confronted with COVID. One of my sons actually was put

641
00:27:51,600 --> 00:27:53,880
Speaker 1: in a similar sort of position by me. He got

642
00:27:53,880 --> 00:27:55,680
Speaker 1: in to take over a hotel and then COVID hit

643
00:27:56,880 --> 00:27:58,800
Speaker 1: and had to close hotel. But then he had to

644
00:27:58,840 --> 00:28:02,359
Speaker 1: reinvent himself as well. And those things aren't easy to

645
00:28:02,400 --> 00:28:04,480
Speaker 1: do as a dad. I know what it's like to

646
00:28:05,320 --> 00:28:11,520
Speaker 1: watch that happen post covidor not post COVID. How did

647
00:28:11,560 --> 00:28:14,359
Speaker 1: you restructure your business as a result of COVID? What

648
00:28:14,359 --> 00:28:17,000
Speaker 1: did you do what needed to be done?

649
00:28:17,119 --> 00:28:19,880
Speaker 3: I think one of the pivotal things is we're sitting

650
00:28:19,920 --> 00:28:21,680
Speaker 3: there in the business and we're thinking, how are we

651
00:28:21,760 --> 00:28:24,800
Speaker 3: going to differentiate ourselves? Firstly, just before COVID, which I

652
00:28:24,840 --> 00:28:27,320
Speaker 3: missed before we had a major issue with competition. My

653
00:28:27,400 --> 00:28:30,480
Speaker 3: mum tried to sell the business in twenty seventeen. Someone

654
00:28:30,560 --> 00:28:32,479
Speaker 3: sat in on the business for six months. They did

655
00:28:32,560 --> 00:28:36,240
Speaker 3: due diligence, and then they ended up not buying the

656
00:28:36,240 --> 00:28:39,560
Speaker 3: business but opening in close vicinity, taking all of our brands.

657
00:28:39,880 --> 00:28:41,760
Speaker 3: And then not only did they take all of our brands,

658
00:28:41,760 --> 00:28:44,080
Speaker 3: so we had to reinvent find new brands. But every

659
00:28:44,120 --> 00:28:45,440
Speaker 3: time we would get a new brand that would do

660
00:28:45,520 --> 00:28:47,400
Speaker 3: well on social media, they'd.

661
00:28:47,160 --> 00:28:48,000
Speaker 1: Take it Wow.

662
00:28:48,360 --> 00:28:50,960
Speaker 3: Serious, I am one hundred percent serious. It was a nightmare,

663
00:28:52,200 --> 00:28:54,080
Speaker 3: I think. But it was a nightmare, but is the

664
00:28:54,120 --> 00:28:56,920
Speaker 3: reason that the business is where it is today because

665
00:28:57,000 --> 00:28:58,880
Speaker 3: it made me so angry and I knew I had

666
00:28:58,880 --> 00:29:00,520
Speaker 3: to fight back because I knew I had the ability

667
00:29:00,560 --> 00:29:05,720
Speaker 3: to make our business so amazing, So I kept just reinventing, reinventing.

668
00:29:05,760 --> 00:29:07,880
Speaker 2: But like, you're getting pushed down all the time.

669
00:29:08,240 --> 00:29:12,280
Speaker 1: So it was really clever strategy. So clever go in

670
00:29:12,320 --> 00:29:15,680
Speaker 1: and jump on someone's already successful business to steal a business.

671
00:29:15,520 --> 00:29:18,480
Speaker 3: Yeah, and keep stealing it because you have more doors

672
00:29:18,680 --> 00:29:23,200
Speaker 3: mo stores. So we're in the middle of lockdown. We're

673
00:29:23,240 --> 00:29:25,920
Speaker 3: in the middle of that having happened and happening.

674
00:29:26,040 --> 00:29:28,120
Speaker 1: So what you first do? Lockdown happened in the sort

675
00:29:28,160 --> 00:29:30,880
Speaker 1: of March or April twenty twenty.

676
00:29:31,120 --> 00:29:31,400
Speaker 2: Yep.

677
00:29:32,120 --> 00:29:33,440
Speaker 1: What was your first response to that?

678
00:29:34,440 --> 00:29:38,000
Speaker 2: Okay, first response was like, stop stock coming in?

679
00:29:38,400 --> 00:29:38,600
Speaker 1: Yep.

680
00:29:39,400 --> 00:29:40,160
Speaker 2: What are people going.

681
00:29:40,080 --> 00:29:44,480
Speaker 3: To wear while we're in lockdown and we can't go anywhere? Tracksuit, jumpers,

682
00:29:45,040 --> 00:29:48,800
Speaker 3: active wear, stop everything else. Start bringing that in. There

683
00:29:48,800 --> 00:29:50,760
Speaker 3: were collections coming out at that time. I was jumping

684
00:29:50,760 --> 00:29:52,560
Speaker 3: on every single one and going heavy in units.

685
00:29:52,600 --> 00:29:54,280
Speaker 1: So where do you find them? Where do you find these?

686
00:29:55,040 --> 00:29:57,719
Speaker 3: There was a collaboration that I was getting emailed. Hey,

687
00:29:57,800 --> 00:30:01,160
Speaker 3: there's this collaboration. I was just like scouring the internet

688
00:30:01,200 --> 00:30:02,800
Speaker 3: trying to find things to sell that I knew that

689
00:30:02,920 --> 00:30:05,160
Speaker 3: people would buy. I mean, I remember I was in

690
00:30:05,200 --> 00:30:08,680
Speaker 3: Greece in February twenty twenty and I was one of

691
00:30:08,720 --> 00:30:10,960
Speaker 3: the last planes that came in, and then they stopped

692
00:30:11,000 --> 00:30:12,920
Speaker 3: planes coming in, and I said to my mom, this

693
00:30:12,960 --> 00:30:14,320
Speaker 3: is really bad. She's like, no, it's going to be

694
00:30:14,360 --> 00:30:16,600
Speaker 3: like Sars. It's fine, it'll go quickly. I'm like, I

695
00:30:16,600 --> 00:30:19,400
Speaker 3: don't think this is going to be quick, especially because

696
00:30:19,440 --> 00:30:21,080
Speaker 3: social media it's different.

697
00:30:21,680 --> 00:30:23,360
Speaker 1: Made it worse made it worse.

698
00:30:23,680 --> 00:30:25,960
Speaker 3: So yeah, we kind of stopped everything coming in and

699
00:30:26,000 --> 00:30:27,720
Speaker 3: I just saw we just need to stay afloat so

700
00:30:27,800 --> 00:30:30,480
Speaker 3: we can get through. But at this time, I kept

701
00:30:30,480 --> 00:30:32,479
Speaker 3: sitting down with two of my best friends who were

702
00:30:32,480 --> 00:30:34,960
Speaker 3: working in the business at the time and my husband,

703
00:30:34,960 --> 00:30:38,240
Speaker 3: and I said, I don't want to be like every

704
00:30:38,280 --> 00:30:42,000
Speaker 3: other fashion boutique. I don't like our social media. It's

705
00:30:42,040 --> 00:30:46,400
Speaker 3: not authentic. It's size six girls, it's curated, it's pretty.

706
00:30:46,640 --> 00:30:48,720
Speaker 2: That's not who we are. That's not how I am.

707
00:30:48,960 --> 00:30:52,280
Speaker 3: I'm outspoken, I'm loud, I'm pretty rogue, and I want

708
00:30:52,280 --> 00:30:55,200
Speaker 3: that to translate on our social media. But it took

709
00:30:55,280 --> 00:30:57,880
Speaker 3: us like six months to kind of find our place

710
00:30:58,000 --> 00:31:00,440
Speaker 3: because you have to be careful in fashion and everything

711
00:31:00,480 --> 00:31:03,960
Speaker 3: is beautiful, curated, driven by ego, and then I wanted

712
00:31:04,000 --> 00:31:06,640
Speaker 3: to come out and just be like rogue and loud

713
00:31:06,680 --> 00:31:10,840
Speaker 3: and you know, but instagrammable and catch people's attention in

714
00:31:10,880 --> 00:31:13,160
Speaker 3: the right way. I don't want people adding us for

715
00:31:13,640 --> 00:31:15,719
Speaker 3: doing things that are not in line with how they

716
00:31:15,800 --> 00:31:18,760
Speaker 3: want to see fashion. So we were trying all different

717
00:31:18,760 --> 00:31:21,080
Speaker 3: things and then one day my friend who was working

718
00:31:21,120 --> 00:31:23,000
Speaker 3: in the business, so during COVID we were coming to

719
00:31:23,040 --> 00:31:25,080
Speaker 3: work every day from nine to five, even in lockdown,

720
00:31:25,320 --> 00:31:27,120
Speaker 3: so that we could sell clothes, like go on the

721
00:31:27,120 --> 00:31:28,880
Speaker 3: internet and sell clothes. She came up to me and

722
00:31:28,920 --> 00:31:31,200
Speaker 3: she said, I want to do this thing where we

723
00:31:31,320 --> 00:31:33,400
Speaker 3: both wear the exact same thing. You're a size twelve,

724
00:31:33,440 --> 00:31:35,760
Speaker 3: I'm a size six, and I want to talk about

725
00:31:35,760 --> 00:31:38,880
Speaker 3: it on camera. And I was like, I'll do it tomorrow,

726
00:31:39,040 --> 00:31:40,760
Speaker 3: and she was like, hey, tomorrow, we're doing it. So

727
00:31:40,800 --> 00:31:42,120
Speaker 3: the next day I got in She's like, we're doing

728
00:31:42,120 --> 00:31:42,440
Speaker 3: it today.

729
00:31:42,440 --> 00:31:43,320
Speaker 2: I've got the outfits.

730
00:31:43,600 --> 00:31:46,200
Speaker 3: So we did this video, and then we started doing

731
00:31:46,200 --> 00:31:47,480
Speaker 3: these videos every single day.

732
00:31:47,840 --> 00:31:50,560
Speaker 1: And so we do a video.

733
00:31:50,600 --> 00:31:52,680
Speaker 3: So we wear this outfit and I wear it, and

734
00:31:52,720 --> 00:31:57,640
Speaker 3: she wears exact same or like these clothes like a blazer.

735
00:31:57,920 --> 00:32:00,800
Speaker 3: But during that time we'd wear maybe like tracksuit set

736
00:32:01,000 --> 00:32:03,720
Speaker 3: and it'll be the exact same outfit, style, the exact

737
00:32:03,720 --> 00:32:06,320
Speaker 3: same right, and showing how two different bodies can wear

738
00:32:06,320 --> 00:32:09,840
Speaker 3: the same outfit and look really good together. And we'd say, hi, everyone,

739
00:32:09,920 --> 00:32:12,640
Speaker 3: welcome to same same but different size. Today we're showing

740
00:32:12,680 --> 00:32:15,719
Speaker 3: you the Camilla Remark jumper, the Camilla Remark tracksuit.

741
00:32:15,760 --> 00:32:17,360
Speaker 2: I'm in a size twelve pants, I'm in a size

742
00:32:17,400 --> 00:32:18,000
Speaker 2: twelve jumper.

743
00:32:18,280 --> 00:32:20,040
Speaker 3: I'm going to do Bondai to Bronte with my friends,

744
00:32:20,040 --> 00:32:22,400
Speaker 3: and I'm going to stop at ex cafe and buy

745
00:32:22,440 --> 00:32:23,880
Speaker 3: a donut, and then I'm going to go here and

746
00:32:23,920 --> 00:32:26,600
Speaker 3: do this, and then there might be another video and

747
00:32:26,640 --> 00:32:27,480
Speaker 3: it's Hi.

748
00:32:27,480 --> 00:32:30,640
Speaker 2: Everyone, welcome to they same a different size today. I'm

749
00:32:30,640 --> 00:32:31,320
Speaker 2: out of lockdown.

750
00:32:31,440 --> 00:32:34,440
Speaker 3: I met Mateo, I've ordered Tommy's Margarita, I'm wearing my

751
00:32:34,520 --> 00:32:39,640
Speaker 3: Rebecca Lance dress and I'm in order a prestrudo pizza.

752
00:32:39,920 --> 00:32:41,040
Speaker 2: And we were getting people.

753
00:32:40,840 --> 00:32:43,640
Speaker 3: Excited for like life and the life that was to come,

754
00:32:43,640 --> 00:32:45,400
Speaker 3: because eventually we were going to be out of lockdown.

755
00:32:45,840 --> 00:32:48,760
Speaker 3: So we're making these videos every day. But also we

756
00:32:48,760 --> 00:32:50,760
Speaker 3: were going pretty st crazy, like it's the middle of lockdown,

757
00:32:50,800 --> 00:32:54,120
Speaker 3: so we're being funny and lighthearted and we're telling people

758
00:32:54,160 --> 00:32:56,040
Speaker 3: about our day on the internet.

759
00:32:56,400 --> 00:32:58,120
Speaker 1: Did you work out that that's what people wanted to hear?

760
00:32:58,240 --> 00:33:01,600
Speaker 3: Yes, because instantly we were getting message, I'm at home,

761
00:33:01,640 --> 00:33:04,760
Speaker 3: I'm having the worst time. My mum's in hospital, i

762
00:33:04,760 --> 00:33:08,760
Speaker 3: can't see her, and You've brightened my day. The next day,

763
00:33:08,760 --> 00:33:13,360
Speaker 3: we're receiving like cakes, boards of fruit. They're calling our

764
00:33:13,400 --> 00:33:15,960
Speaker 3: local cafe, ordering our coffee. And paying for it for us,

765
00:33:16,000 --> 00:33:18,000
Speaker 3: Like we could tell straight away that we were making

766
00:33:18,000 --> 00:33:19,040
Speaker 3: women azing.

767
00:33:19,720 --> 00:33:22,360
Speaker 2: Hey, yeah, absolutely yes. And then we were going live.

768
00:33:22,440 --> 00:33:25,040
Speaker 3: So every Thursday, Hey everyone, on Thursday, We're gonna go

769
00:33:25,080 --> 00:33:28,840
Speaker 3: live at twelve o'clock and we are going to play

770
00:33:28,840 --> 00:33:31,160
Speaker 3: a game. And all these people would come live and

771
00:33:31,200 --> 00:33:33,400
Speaker 3: like play this game. We're in the shop and we'd

772
00:33:33,480 --> 00:33:36,720
Speaker 3: have to like pick an outfit. Ella would say, oh,

773
00:33:37,400 --> 00:33:39,240
Speaker 3: I'm going to be going on a date to Icebergs.

774
00:33:39,240 --> 00:33:41,080
Speaker 3: When we get I've lockdown. I have to quickly find

775
00:33:41,080 --> 00:33:43,240
Speaker 3: her like cool outfit and style her in it. And

776
00:33:44,040 --> 00:33:50,560
Speaker 3: catching on now really a lot up and during that time, Yeah,

777
00:33:50,560 --> 00:33:52,520
Speaker 3: so that was that was catching on.

778
00:33:52,560 --> 00:33:57,040
Speaker 2: And then when we reopened in October in twenty.

779
00:33:56,840 --> 00:34:02,520
Speaker 3: Twenty two, twenty one, we reopened, we renovated our store,

780
00:34:02,720 --> 00:34:05,120
Speaker 3: we reopened with a new brand mix, and we reopened

781
00:34:05,120 --> 00:34:08,080
Speaker 3: with this new social strategy and people were literally flocking

782
00:34:08,080 --> 00:34:09,359
Speaker 3: in to come and meet the girls behind the same

783
00:34:09,400 --> 00:34:10,200
Speaker 3: same but different.

784
00:34:09,960 --> 00:34:12,520
Speaker 1: Sides, the same same but different size. That was a

785
00:34:12,560 --> 00:34:15,319
Speaker 1: handle yep on Instagram and everywhere else.

786
00:34:15,320 --> 00:34:17,640
Speaker 2: We we just kept talking about it, and it would

787
00:34:17,640 --> 00:34:18,600
Speaker 2: be like over the top of our.

788
00:34:18,560 --> 00:34:21,200
Speaker 3: Videos that we would post hashtag the same same Yeah, yeah,

789
00:34:21,239 --> 00:34:22,640
Speaker 3: exactly to chalk Instagram.

790
00:34:22,840 --> 00:34:26,479
Speaker 1: So you did TikTok Instagram and it was going anywhere else.

791
00:34:27,040 --> 00:34:28,040
Speaker 2: No, TikTok and Instagram.

792
00:34:28,160 --> 00:34:30,680
Speaker 1: You didn't worry about Facebook and stuff like that. No, no, no, okay.

793
00:34:30,800 --> 00:34:33,719
Speaker 1: And how did you work out who the protocols? So

794
00:34:33,880 --> 00:34:37,200
Speaker 1: the platforms usually go on to based on did you

795
00:34:37,239 --> 00:34:40,239
Speaker 1: do any research around the audiences your audiences or did

796
00:34:40,280 --> 00:34:41,840
Speaker 1: they just just let it grow naturally?

797
00:34:41,960 --> 00:34:42,880
Speaker 2: We let it grow naturally.

798
00:34:43,080 --> 00:34:45,160
Speaker 1: And so you saw the audience growing and you thought,

799
00:34:45,160 --> 00:34:48,000
Speaker 1: well that they are TikTok audiences and their Instagram audiences,

800
00:34:48,480 --> 00:34:51,319
Speaker 1: and that you did what did you do in terms

801
00:34:51,360 --> 00:34:54,080
Speaker 1: of analytics? It was your husband involved with this stage analytics.

802
00:34:54,239 --> 00:34:56,000
Speaker 2: So he was doing all of our ads.

803
00:34:56,280 --> 00:34:58,680
Speaker 3: At the time, we didn't have anyone doing ads, and

804
00:34:58,680 --> 00:35:00,280
Speaker 3: he went and larned it from one of his friends

805
00:35:00,320 --> 00:35:01,920
Speaker 3: and he was pushing all the ads out of the

806
00:35:01,960 --> 00:35:04,640
Speaker 3: same time with different size and they were going crazy.

807
00:35:04,680 --> 00:35:05,640
Speaker 2: So we knew it was working.

808
00:35:05,880 --> 00:35:09,040
Speaker 1: Yeah, so and so, and how much of this was about,

809
00:35:09,160 --> 00:35:12,120
Speaker 1: you know, being Leah and her friend being their authentic selves?

810
00:35:12,200 --> 00:35:14,080
Speaker 1: Like what was what was it that was working?

811
00:35:14,400 --> 00:35:16,960
Speaker 3: It was being our authentic selves Honestly, That's what it was.

812
00:35:16,960 --> 00:35:20,799
Speaker 3: Because when so she eventually left, say eight months after

813
00:35:20,840 --> 00:35:24,440
Speaker 3: we reopened, she left to go overseas for an extended

814
00:35:24,480 --> 00:35:29,319
Speaker 3: period of time, and I when she resigned, I was like,

815
00:35:29,400 --> 00:35:31,120
Speaker 3: we have to close the shop because I can't do

816
00:35:31,200 --> 00:35:32,040
Speaker 3: that with anyone else.

817
00:35:32,200 --> 00:35:34,239
Speaker 2: She's the only person I can do that with. I

818
00:35:34,280 --> 00:35:35,520
Speaker 2: can't do this without her.

819
00:35:36,320 --> 00:35:38,839
Speaker 3: It ended up that the girl that was filming us

820
00:35:39,080 --> 00:35:40,960
Speaker 3: for the last eight months, because then it ended up

821
00:35:41,000 --> 00:35:43,120
Speaker 3: that someone was filming us instead of us filming ourselves.

822
00:35:43,880 --> 00:35:48,120
Speaker 3: She was she had listened to us for eight months

823
00:35:48,120 --> 00:35:50,160
Speaker 3: every day, so she just jumped into that position someone

824
00:35:50,160 --> 00:35:52,680
Speaker 3: else is filming and it just worked. So it was fine.

825
00:35:52,760 --> 00:35:55,400
Speaker 3: But I think it's about being authentic, like seriously authentic.

826
00:35:55,560 --> 00:35:58,640
Speaker 3: People know when you're being authentic and when you're trying

827
00:35:58,640 --> 00:35:58,799
Speaker 3: to be.

828
00:35:58,800 --> 00:36:01,000
Speaker 1: All well, they don't like powerful shit, so they.

829
00:36:00,880 --> 00:36:02,360
Speaker 2: Can just tell you can you can see it, you

830
00:36:02,360 --> 00:36:02,960
Speaker 2: can feel it.

831
00:36:03,560 --> 00:36:05,680
Speaker 1: So what does it with you being like this? Is

832
00:36:06,239 --> 00:36:07,800
Speaker 1: you being yourself like this? Yeah?

833
00:36:07,920 --> 00:36:09,719
Speaker 3: Yeah, I get on. I do it now every day.

834
00:36:09,760 --> 00:36:12,080
Speaker 3: We do it every single day. So I get on

835
00:36:12,680 --> 00:36:15,319
Speaker 3: today tonight we're launching Camilla remark. I'm going to get up.

836
00:36:16,120 --> 00:36:18,080
Speaker 3: We're launching a jumper that I'm obsessed with. So I'm

837
00:36:18,120 --> 00:36:19,440
Speaker 3: going to get up. I'm going to tell everyone why

838
00:36:19,480 --> 00:36:21,839
Speaker 3: I love this jumper so much authentically.

839
00:36:22,239 --> 00:36:24,239
Speaker 1: Yeah, when you say you're obsessed with you just love

840
00:36:24,320 --> 00:36:25,719
Speaker 1: this jumper, Well, yeah, like.

841
00:36:25,680 --> 00:36:27,759
Speaker 3: They make it every year. It doesn't have wooll in it,

842
00:36:27,800 --> 00:36:30,279
Speaker 3: so it's not itchy. It's a really good shape, easy

843
00:36:30,320 --> 00:36:30,640
Speaker 3: to wash.

844
00:36:31,320 --> 00:36:32,480
Speaker 1: Yeah, and it looks good obviously.

845
00:36:32,560 --> 00:36:32,759
Speaker 2: Yeah.

846
00:36:33,320 --> 00:36:39,640
Speaker 1: So, because I'm actually intrigued about your generation, how good

847
00:36:39,680 --> 00:36:41,560
Speaker 1: you are at this? How will you understand the space,

848
00:36:42,400 --> 00:36:45,560
Speaker 1: especially around authenticity? But you can be Some people can

849
00:36:45,600 --> 00:36:49,640
Speaker 1: be authentic but still not actually grab people's attention. What

850
00:36:49,760 --> 00:36:54,360
Speaker 1: is it about your authenticity that and your other person's

851
00:36:54,719 --> 00:36:58,040
Speaker 1: what's the name, Rene Renee? The other person's authenticity that

852
00:36:58,160 --> 00:37:00,719
Speaker 1: actually works? I mean? Is it because you're one way

853
00:37:00,719 --> 00:37:02,640
Speaker 1: and she's the opposite way and you sort of blend

854
00:37:02,680 --> 00:37:06,280
Speaker 1: well together? Or is it because you're both exactly the same.

855
00:37:06,120 --> 00:37:08,200
Speaker 2: We're literally both the exactly sameact?

856
00:37:08,320 --> 00:37:12,960
Speaker 1: So is it because social media, those social mediums, the

857
00:37:13,440 --> 00:37:16,960
Speaker 1: people who watch those social mediums like energy, Or is

858
00:37:17,040 --> 00:37:20,160
Speaker 1: because you're being informative, you're bring or you're being funny?

859
00:37:20,200 --> 00:37:20,719
Speaker 1: What do you being?

860
00:37:20,920 --> 00:37:21,279
Speaker 2: I think?

861
00:37:21,360 --> 00:37:28,640
Speaker 3: Also, I've broken down this like barrier because fashion is sexy,

862
00:37:28,719 --> 00:37:31,160
Speaker 3: cool and size six. People are flying to Morocco with

863
00:37:31,360 --> 00:37:34,680
Speaker 3: ten people to shoot their campaign and then here's us.

864
00:37:35,480 --> 00:37:37,279
Speaker 3: We're two girls, a size six and a size twelve.

865
00:37:37,320 --> 00:37:39,480
Speaker 3: No one ever shows a size twelve, which is so

866
00:37:39,640 --> 00:37:44,040
Speaker 3: odd because like, size twelve is actually as popular as

867
00:37:44,080 --> 00:37:47,200
Speaker 3: size six for us because of the people. Yeah, in

868
00:37:47,280 --> 00:37:51,319
Speaker 3: terms of people buying. And I'm not scared to get

869
00:37:51,360 --> 00:37:53,160
Speaker 3: on and be like, look how hot I look. I'm

870
00:37:53,160 --> 00:37:56,320
Speaker 3: a size twelve. I look so good in this outfit.

871
00:37:56,360 --> 00:37:59,520
Speaker 3: I look as good as Renee sometimes, if not better.

872
00:37:59,640 --> 00:38:01,279
Speaker 3: You say that there's different, Yeah, I'll be like, look

873
00:38:01,360 --> 00:38:02,960
Speaker 3: how I look? Yeah, one hundred percent. We get on

874
00:38:03,000 --> 00:38:04,920
Speaker 3: and we talk about holy look all the time. I

875
00:38:04,920 --> 00:38:09,960
Speaker 3: think it's also that that women have become scared to

876
00:38:10,080 --> 00:38:13,000
Speaker 3: come on and be like I'm hot, but we're not.

877
00:38:13,160 --> 00:38:15,440
Speaker 3: We're like, we look so good in these hubies, look

878
00:38:15,440 --> 00:38:17,640
Speaker 3: how we style them. And I think that makes women

879
00:38:17,680 --> 00:38:19,360
Speaker 3: feel good. They come on and they go, that's a

880
00:38:19,400 --> 00:38:20,920
Speaker 3: size twelve. I'm a size twelve and I can look

881
00:38:20,960 --> 00:38:22,279
Speaker 3: really good. I don't need to lose weight. I don't

882
00:38:22,320 --> 00:38:23,080
Speaker 3: need to be a size six.

883
00:38:24,960 --> 00:38:27,080
Speaker 1: Anybody sort of say, who the hell she thinks she

884
00:38:27,120 --> 00:38:28,920
Speaker 1: is saying she's hot? Do you get that sort of shit? No?

885
00:38:29,040 --> 00:38:32,440
Speaker 2: Never, ever, ever, ever, And so what sort.

886
00:38:32,280 --> 00:38:34,040
Speaker 1: Of following would you have? Like, what do you like

887
00:38:34,040 --> 00:38:37,800
Speaker 1: if you put a video out like it's all women? Yeah, yeah, obviously,

888
00:38:37,960 --> 00:38:40,360
Speaker 1: but what we're not not obviously or shouldn't say that,

889
00:38:40,400 --> 00:38:43,520
Speaker 1: but it could be guys too, But like, but what

890
00:38:43,520 --> 00:38:45,320
Speaker 1: what sort of following do you get into? The numbers

891
00:38:45,480 --> 00:38:46,359
Speaker 1: we're looking at you?

892
00:38:46,440 --> 00:38:49,399
Speaker 3: Oh okay, So we have one hundred and twenty three

893
00:38:49,400 --> 00:38:52,560
Speaker 3: thousand followers on Instagram and fifty thousand on TikTok, and

894
00:38:52,560 --> 00:38:55,920
Speaker 3: then on my own personal Instagram, which is basically like

895
00:38:56,000 --> 00:38:58,680
Speaker 3: it's called Lea Girls with Gems and TikTok, I have

896
00:38:58,719 --> 00:39:01,399
Speaker 3: another sixty five So we have like two hundred thousand

897
00:39:01,400 --> 00:39:01,759
Speaker 3: follow ups.

898
00:39:01,760 --> 00:39:06,640
Speaker 1: So would you call yourself now an influencer? Yeah? Maybe, yeah,

899
00:39:06,640 --> 00:39:08,319
Speaker 1: because that's important when it comes to the people who

900
00:39:08,320 --> 00:39:10,080
Speaker 1: are going to if it's Camilla Mark, they're going to

901
00:39:10,120 --> 00:39:12,000
Speaker 1: want to see. They're going to give you this jumper

902
00:39:12,719 --> 00:39:15,080
Speaker 1: to promote because they want you to be they wouldn't

903
00:39:15,200 --> 00:39:15,880
Speaker 1: we buy it.

904
00:39:16,440 --> 00:39:17,439
Speaker 2: We buy it through girls.

905
00:39:17,400 --> 00:39:20,719
Speaker 1: But they must love that stuff though, So I.

906
00:39:20,640 --> 00:39:22,399
Speaker 3: Think at the start it was really hard for people

907
00:39:22,440 --> 00:39:27,839
Speaker 3: to jump on because typically, like all of our competitors,

908
00:39:28,440 --> 00:39:30,920
Speaker 3: we're still doing the sexy photo shoots, the really like

909
00:39:30,960 --> 00:39:35,080
Speaker 3: you know, hair makeup, doing all these really styled photo shoots,

910
00:39:35,120 --> 00:39:38,040
Speaker 3: and we're just getting up at the front of our shop. Hey, everyone,

911
00:39:38,120 --> 00:39:40,680
Speaker 3: welcome to the same same but different size. And we've

912
00:39:40,680 --> 00:39:43,520
Speaker 3: been doing that for five years now, every single day,

913
00:39:43,640 --> 00:39:46,719
Speaker 3: like even Christmas Day, goes out every single day. And

914
00:39:47,160 --> 00:39:49,960
Speaker 3: at the start, it wasn't cool, and it wasn't it

915
00:39:50,000 --> 00:39:52,799
Speaker 3: wasn't cool. No one was like really copying it, and

916
00:39:52,840 --> 00:39:54,479
Speaker 3: now everyone's trying to do.

917
00:39:54,400 --> 00:39:59,399
Speaker 2: What we're doing. We made it cool. We went against the.

918
00:39:59,320 --> 00:40:02,120
Speaker 3: Trend, which we really hard at the start because we

919
00:40:02,200 --> 00:40:03,879
Speaker 3: want to be the best in our space. But we're

920
00:40:03,880 --> 00:40:07,000
Speaker 3: doing something that people are like, we'll just fly to

921
00:40:07,160 --> 00:40:08,360
Speaker 3: New York and do our campaign.

922
00:40:08,400 --> 00:40:09,800
Speaker 2: But we're still standing at the front of the shop.

923
00:40:10,000 --> 00:40:12,080
Speaker 3: And now five years later, it looks like an overnight success,

924
00:40:12,080 --> 00:40:13,719
Speaker 3: but it's been five years of doing the same thing.

925
00:40:14,040 --> 00:40:16,520
Speaker 1: So and I guess your business model is that you're

926
00:40:17,280 --> 00:40:23,000
Speaker 1: really what you've done is you've built a marketplace, which

927
00:40:23,120 --> 00:40:26,879
Speaker 1: is your website and or your and just some extent

928
00:40:26,880 --> 00:40:28,760
Speaker 1: your Instagram I don't know if you're selling off for Instagram,

929
00:40:28,800 --> 00:40:33,560
Speaker 1: where you're just you. Okay, so you've built marketplaces, well,

930
00:40:33,600 --> 00:40:36,440
Speaker 1: you've gone to some different marketplaces which you build around,

931
00:40:37,000 --> 00:40:38,640
Speaker 1: and then you draw people into them and you have

932
00:40:38,680 --> 00:40:40,200
Speaker 1: the products you can sell to them. It's just sort

933
00:40:40,239 --> 00:40:42,239
Speaker 1: of a it's been done before. I mean, this has

934
00:40:42,440 --> 00:40:45,960
Speaker 1: historically been done for thousands of years. I guess marketplace

935
00:40:46,000 --> 00:40:48,640
Speaker 1: is just this is an electronic marketplace. But the thing

936
00:40:48,640 --> 00:40:50,960
Speaker 1: that you are doing in terms of promoting the marketplace

937
00:40:51,440 --> 00:40:55,439
Speaker 1: is that you're personalizing it because you know, to cut

938
00:40:55,480 --> 00:41:01,120
Speaker 1: through in your game, let's call it fashion, whether it's jewelry, clothes, bags, whatever,

939
00:41:02,160 --> 00:41:03,359
Speaker 1: If you can put a person out in the front

940
00:41:03,360 --> 00:41:07,520
Speaker 1: of it who has been their authentic self, that cuts

941
00:41:07,520 --> 00:41:11,120
Speaker 1: through a lot of it because normally it's all produced,

942
00:41:12,120 --> 00:41:14,360
Speaker 1: as you say, like in New York with models and

943
00:41:14,520 --> 00:41:17,840
Speaker 1: what have you, professional photographers and all that sort of crap,

944
00:41:18,239 --> 00:41:21,960
Speaker 1: and there's no personality behind it. There is no personality

945
00:41:21,960 --> 00:41:25,920
Speaker 1: at all. So you would you say that your personality.

946
00:41:26,000 --> 00:41:28,560
Speaker 1: Putting your personality behind it and in front of it

947
00:41:28,600 --> 00:41:31,920
Speaker 1: for that matter, is actually probably the thing that's resulted

948
00:41:31,960 --> 00:41:35,600
Speaker 1: in your success because people know you own the business.

949
00:41:36,080 --> 00:41:38,120
Speaker 1: It's pretty clear that I'm the owner of the business,

950
00:41:38,360 --> 00:41:40,839
Speaker 1: so to speak. I'm prepared by myself out there in front.

951
00:41:40,840 --> 00:41:42,360
Speaker 1: I'm prepared to take the risk. I believe in it

952
00:41:42,400 --> 00:41:44,879
Speaker 1: that much. I'm prepared to prepare to take the risk.

953
00:41:45,440 --> 00:41:47,360
Speaker 1: That's a big part of the big part of the deal. Like,

954
00:41:47,440 --> 00:41:48,800
Speaker 1: that's that's really important.

955
00:41:48,880 --> 00:41:51,440
Speaker 3: We actually even did so a lot of our customers

956
00:41:51,480 --> 00:41:54,560
Speaker 3: got to Europe every single year, and last year I said, Okay,

957
00:41:54,600 --> 00:41:56,560
Speaker 3: everyone's going to be going to Europe. I don't want

958
00:41:56,600 --> 00:41:59,280
Speaker 3: to be blind to that and just be selling winter clothes.

959
00:41:59,320 --> 00:42:01,400
Speaker 3: I want to sell europe clothes. People want to go

960
00:42:01,440 --> 00:42:04,319
Speaker 3: with the whole wardrobe. And I said at the time,

961
00:42:04,400 --> 00:42:06,160
Speaker 3: I think I should fly to Europe and do a campaign.

962
00:42:06,400 --> 00:42:10,440
Speaker 3: And we were in such a hectic time and everyone

963
00:42:10,480 --> 00:42:12,360
Speaker 3: was like, it's not a good time. I'm like, fine,

964
00:42:12,480 --> 00:42:14,879
Speaker 3: we're using AI. We're going to super impose ourselves into

965
00:42:14,880 --> 00:42:16,839
Speaker 3: different places. So we're going to go to Dubai, we're

966
00:42:16,840 --> 00:42:19,080
Speaker 3: going to go to Paris, we're going to go to Mikinos.

967
00:42:19,280 --> 00:42:21,840
Speaker 3: And we did this whole entire AI campaign, but we spoke.

968
00:42:21,920 --> 00:42:24,120
Speaker 3: It wasn't just pretty. It was like three of us

969
00:42:24,200 --> 00:42:27,120
Speaker 3: dressed up in outfits and well, first we're at Sydney Airport.

970
00:42:26,840 --> 00:42:29,720
Speaker 2: Actually with Ai we're going on a holiday.

971
00:42:29,880 --> 00:42:33,320
Speaker 3: Then we've landed faking it's all fake, right, it looked

972
00:42:33,360 --> 00:42:33,799
Speaker 3: so real.

973
00:42:34,480 --> 00:42:36,640
Speaker 2: The next day we're in store, We've launched this campaign.

974
00:42:36,719 --> 00:42:37,279
Speaker 2: It went nuts.

975
00:42:37,320 --> 00:42:41,279
Speaker 3: It's still I think it's still our highest engagement that

976
00:42:41,280 --> 00:42:42,040
Speaker 3: we've ever received.

977
00:42:42,160 --> 00:42:48,120
Speaker 1: So said, so you basically use basically use software to

978
00:42:48,719 --> 00:42:51,000
Speaker 1: fake you looking like you're at Sydney Airport. We just

979
00:42:51,040 --> 00:42:54,080
Speaker 1: like record on a backdrop, yeah, like a blue screen

980
00:42:54,120 --> 00:42:56,160
Speaker 1: or something like that, a green screen and whatever is,

981
00:42:56,360 --> 00:42:58,120
Speaker 1: and then you just super impose it at the back

982
00:42:58,200 --> 00:43:00,640
Speaker 1: of you. So I'm at Sydney Airport and she's a

983
00:43:00,680 --> 00:43:02,760
Speaker 1: Sydney airport. The next thing you know, you're off for Mikinos,

984
00:43:03,160 --> 00:43:05,040
Speaker 1: a land of Mikinos. Here I am in mcinos and

985
00:43:05,160 --> 00:43:10,080
Speaker 1: I've got the latest what it is and jury.

986
00:43:09,880 --> 00:43:13,040
Speaker 3: We're going to Nummos today and everybody in Paris. It

987
00:43:13,160 --> 00:43:16,720
Speaker 3: was so fun and people were flocking. People were literally

988
00:43:16,760 --> 00:43:19,440
Speaker 3: buying a whole entire suitcase full of clothes to like

989
00:43:19,760 --> 00:43:22,319
Speaker 3: go to Europe and we were That was like mid May.

990
00:43:22,600 --> 00:43:25,360
Speaker 3: We were the first boutique that got onto it. So everyone's

991
00:43:25,400 --> 00:43:27,600
Speaker 3: coming to US for Europe outfits. It was the first

992
00:43:27,719 --> 00:43:32,040
Speaker 3: time that people could actually travel properly. We were the destination.

993
00:43:32,440 --> 00:43:33,680
Speaker 1: Are you doing that? Did you do that?

994
00:43:34,239 --> 00:43:39,240
Speaker 2: We did? We actually did a campaign in Palm Beach.

995
00:43:39,440 --> 00:43:42,080
Speaker 3: We got given a range Rover and we did this, uh,

996
00:43:42,719 --> 00:43:44,759
Speaker 3: like we're going on a holiday in this range Rover.

997
00:43:45,200 --> 00:43:50,400
Speaker 3: And then we did Hey, MTV, Welcome to My crib

998
00:43:50,400 --> 00:43:52,160
Speaker 3: We're in Palm Beach, but it looks like we're in Europe,

999
00:43:52,280 --> 00:43:56,200
Speaker 3: and we did a nine part MTV My Cribs series

1000
00:43:56,840 --> 00:43:59,880
Speaker 3: and how they go unbelievable, everyone though we're in Europe

1001
00:44:01,080 --> 00:44:02,400
Speaker 3: and everyone's shopping Europe in ours?

1002
00:44:02,840 --> 00:44:05,799
Speaker 1: Well, what gets you? What gets your adrenaline going? Now?

1003
00:44:05,840 --> 00:44:07,680
Speaker 1: In relations to the business, So obviously the business is

1004
00:44:07,760 --> 00:44:12,040
Speaker 1: going well, you've got customer base, you've got your stuff,

1005
00:44:12,040 --> 00:44:14,560
Speaker 1: you put it every day, including Christmas Day, et cetera.

1006
00:44:14,800 --> 00:44:16,520
Speaker 1: You've now and you've worked at a few little tricky

1007
00:44:16,520 --> 00:44:19,200
Speaker 1: techniques and in terms of let's call it faking, but

1008
00:44:19,200 --> 00:44:21,400
Speaker 1: it's not fake, it's it's real. You've really got the

1009
00:44:21,440 --> 00:44:22,840
Speaker 1: clothes on and you're really.

1010
00:44:22,600 --> 00:44:25,160
Speaker 3: Only just fun campaigns because it's pretty easy actually to

1011
00:44:25,160 --> 00:44:26,600
Speaker 3: fly to Paris, Like it's easy.

1012
00:44:26,600 --> 00:44:27,759
Speaker 2: We'll just fly to Paris and do it.

1013
00:44:27,800 --> 00:44:30,560
Speaker 3: But what's more fun is these things that get people's

1014
00:44:30,560 --> 00:44:31,879
Speaker 3: attention on the interview.

1015
00:44:32,040 --> 00:44:36,040
Speaker 1: It's actually fun. So what gets your adrenaline going? Now

1016
00:44:36,080 --> 00:44:37,759
Speaker 1: that you've got all those things sorted? I mean, what's

1017
00:44:37,840 --> 00:44:40,960
Speaker 1: next for you guys? Okay, see, you want to take

1018
00:44:41,000 --> 00:44:41,480
Speaker 1: all this.

1019
00:44:42,840 --> 00:44:47,040
Speaker 3: Sneak Link is our brand. So we started sneaking two

1020
00:44:47,120 --> 00:44:49,960
Speaker 3: years ago. We wanted to create prints that were drawn

1021
00:44:50,000 --> 00:44:52,719
Speaker 3: by Australian artists and printed onto clothes and they would

1022
00:44:52,719 --> 00:44:56,279
Speaker 3: be super limited. But then we're realizing gaps in our

1023
00:44:57,440 --> 00:44:59,520
Speaker 3: clothes that no one was willing to feel like. We

1024
00:44:59,520 --> 00:45:02,080
Speaker 3: wanted cargo pants, we wanted a mini skirt, so we

1025
00:45:02,120 --> 00:45:05,400
Speaker 3: started producing these items. We produced five hundred cargo pants.

1026
00:45:05,440 --> 00:45:09,160
Speaker 3: We sell out in twenty four hours. Why aren't we

1027
00:45:09,200 --> 00:45:13,120
Speaker 3: doing more of this? So we've like fully invested.

1028
00:45:12,640 --> 00:45:15,320
Speaker 2: In this brand. Now we've just brought on a senior

1029
00:45:15,360 --> 00:45:17,200
Speaker 2: designer and.

1030
00:45:18,480 --> 00:45:22,120
Speaker 3: Sneak Link is so Sneaking Link snelling is making us

1031
00:45:22,120 --> 00:45:24,040
Speaker 3: the most money in the business of all the brands.

1032
00:45:24,040 --> 00:45:25,440
Speaker 2: And we've had these brands for years.

1033
00:45:25,560 --> 00:45:28,240
Speaker 1: Yeah yeah, but because because the brands are just getting

1034
00:45:28,280 --> 00:45:30,640
Speaker 1: margin off the back of the as a reseller. So

1035
00:45:30,640 --> 00:45:35,040
Speaker 1: but sneaklin you're manufacturing yourself? Yes, yeah, so? And are

1036
00:45:35,040 --> 00:45:38,479
Speaker 1: they is sneakylink about the Prince or it's about everything else.

1037
00:45:38,600 --> 00:45:40,880
Speaker 3: So it started with the Prince and I was pretty

1038
00:45:40,960 --> 00:45:42,600
Speaker 3: like goune hole in the Prince. And then we started

1039
00:45:42,600 --> 00:45:43,520
Speaker 3: doing cargoes and.

1040
00:45:43,520 --> 00:45:46,040
Speaker 1: All of this cargo, cargo pants, my shorts.

1041
00:45:46,120 --> 00:45:46,319
Speaker 2: Yeah.

1042
00:45:46,480 --> 00:45:49,520
Speaker 3: Then we started so like blazer on my top, and

1043
00:45:49,560 --> 00:45:52,080
Speaker 3: I had spoken to so we created another brand.

1044
00:45:52,120 --> 00:45:53,319
Speaker 1: Do you want to you want to show that, you

1045
00:45:53,320 --> 00:45:56,400
Speaker 1: can show us where you got this is my top?

1046
00:45:56,880 --> 00:45:59,960
Speaker 1: Oka says, like your grandfathers well they called grandfather grandmother.

1047
00:46:00,120 --> 00:46:00,719
Speaker 2: I don't know about it.

1048
00:46:01,400 --> 00:46:03,240
Speaker 1: Sure if we call it that, yeah, okay.

1049
00:46:04,160 --> 00:46:06,680
Speaker 2: And then my blazer bergand is the color of the

1050
00:46:06,719 --> 00:46:07,840
Speaker 2: season we've this?

1051
00:46:08,080 --> 00:46:08,279
Speaker 1: Yeah?

1052
00:46:09,320 --> 00:46:09,480
Speaker 2: So?

1053
00:46:09,800 --> 00:46:11,600
Speaker 1: And is it a price point thing?

1054
00:46:12,080 --> 00:46:14,440
Speaker 2: One hundred percent. It's price, price point and quality.

1055
00:46:14,600 --> 00:46:19,320
Speaker 3: So most things are below two fifty and the quality

1056
00:46:19,360 --> 00:46:22,920
Speaker 3: is unbelievable. Like we're making this blazer in a factory

1057
00:46:22,920 --> 00:46:25,359
Speaker 3: where I can't name the other people, but they're making

1058
00:46:25,480 --> 00:46:27,640
Speaker 3: like five thousand dollars blazers. I went to the factories.

1059
00:46:27,640 --> 00:46:29,760
Speaker 3: I've seen it myself. It's pretty amazing.

1060
00:46:29,800 --> 00:46:31,840
Speaker 1: So people would normally if if it's another brand, they

1061
00:46:31,880 --> 00:46:34,440
Speaker 1: might pay five grand for that. You're serious, I'm serious.

1062
00:46:34,480 --> 00:46:37,000
Speaker 3: And when we were like my hot suits for that, yeah,

1063
00:46:37,000 --> 00:46:39,279
Speaker 3: I know, we went we're in Hong Kong after and

1064
00:46:39,840 --> 00:46:41,600
Speaker 3: we went into the shop where they were making the

1065
00:46:41,600 --> 00:46:41,920
Speaker 3: other things.

1066
00:46:41,920 --> 00:46:43,279
Speaker 2: I'm like, that's the shop. And then he went and

1067
00:46:43,280 --> 00:46:44,000
Speaker 2: looked at the price tag.

1068
00:46:44,000 --> 00:46:46,400
Speaker 3: He's like, that's five thousand dollars. I'm like, yeah, and

1069
00:46:46,400 --> 00:46:47,800
Speaker 3: that's where our blazers are made.

1070
00:46:47,880 --> 00:46:49,759
Speaker 1: And would what do you sell the blaze for? This

1071
00:46:49,800 --> 00:46:50,640
Speaker 1: is three fifty nine.

1072
00:46:50,880 --> 00:46:52,440
Speaker 2: This is the most expensive piece we have. But it's

1073
00:46:52,440 --> 00:46:53,640
Speaker 2: like a double bonded.

1074
00:46:53,520 --> 00:46:55,680
Speaker 1: And the T shirt what you call it underneath the top, Yeah,

1075
00:46:55,760 --> 00:46:57,920
Speaker 1: I guess that's it. Like it looks like a cotton

1076
00:46:58,000 --> 00:46:58,400
Speaker 1: or something like that.

1077
00:46:58,480 --> 00:47:01,000
Speaker 3: To me, it's cotton, but it's actually fifty percent bamboo.

1078
00:47:01,080 --> 00:47:02,880
Speaker 3: So we've used bamboo because it feels so amazing on

1079
00:47:02,920 --> 00:47:06,560
Speaker 3: the skin. So like we're really invested in the materials

1080
00:47:06,560 --> 00:47:08,800
Speaker 3: that we're using and making sure that they're going to

1081
00:47:08,880 --> 00:47:10,040
Speaker 3: last you like five ten years.

1082
00:47:10,040 --> 00:47:11,760
Speaker 2: We don't on you wearing it for one season.

1083
00:47:11,920 --> 00:47:12,319
Speaker 1: Yes, too.

1084
00:47:12,840 --> 00:47:15,880
Speaker 3: And my sneaky link, my mum actually came up with

1085
00:47:15,920 --> 00:47:17,239
Speaker 3: a name. Do you know what a Sneaky Link is

1086
00:47:17,280 --> 00:47:23,600
Speaker 3: no idea. It's it's like your person on the side.

1087
00:47:23,960 --> 00:47:26,719
Speaker 3: It's actually naughty. It's not like but we knew that

1088
00:47:26,719 --> 00:47:28,120
Speaker 3: not many people would understand.

1089
00:47:28,040 --> 00:47:31,160
Speaker 1: As a person person personal side side hustle.

1090
00:47:31,000 --> 00:47:31,080
Speaker 3: But.

1091
00:47:32,680 --> 00:47:34,879
Speaker 2: With a person. Yeah, So it was like a cheeky name.

1092
00:47:35,160 --> 00:47:37,960
Speaker 3: And at the time I created another brand for these basics,

1093
00:47:38,000 --> 00:47:40,360
Speaker 3: and I met someone who had five fashion brands and

1094
00:47:40,360 --> 00:47:42,840
Speaker 3: she had just gone under, and she's like, do not

1095
00:47:42,920 --> 00:47:45,359
Speaker 3: make the same mistake I made. Have one brand and

1096
00:47:45,520 --> 00:47:47,640
Speaker 3: just keep throwing everything at it until you figure out

1097
00:47:47,640 --> 00:47:49,600
Speaker 3: what sticks, and don't worry about what everyone else is doing.

1098
00:47:49,640 --> 00:47:52,040
Speaker 3: I'm like, cool, I'm doing it. So I just like

1099
00:47:52,280 --> 00:47:54,120
Speaker 3: dropped the ego, dropped what people were going to say.

1100
00:47:54,120 --> 00:47:56,520
Speaker 3: I didn't care, and we were throwing everything at Sneaky Link.

1101
00:47:56,560 --> 00:47:58,640
Speaker 3: Whatever ideas were coming up with, it was going under

1102
00:47:58,640 --> 00:48:01,040
Speaker 3: Sneaky Link. And all these people kept trying to advise me, like,

1103
00:48:01,239 --> 00:48:03,279
Speaker 3: you shouldn't be bringing out the wrongs under sneak Link.

1104
00:48:03,320 --> 00:48:05,439
Speaker 2: It doesn't make sense. I don't care if it makes sense.

1105
00:48:05,600 --> 00:48:06,319
Speaker 2: Are we making money?

1106
00:48:06,400 --> 00:48:08,040
Speaker 3: Are we going to figure out exactly where this brand

1107
00:48:08,080 --> 00:48:09,959
Speaker 3: needs to go and not take ten years to figure

1108
00:48:10,000 --> 00:48:11,839
Speaker 3: it out? Let's take twelve months to figure it out.

1109
00:48:12,160 --> 00:48:13,520
Speaker 3: And now I feel like we're at the point where

1110
00:48:13,520 --> 00:48:16,600
Speaker 3: we've figured it out. Sneak Link is like high end

1111
00:48:16,800 --> 00:48:20,600
Speaker 3: basics with quality at its core and to be price

1112
00:48:20,640 --> 00:48:23,160
Speaker 3: pointed so people can afford to keep buying them, but

1113
00:48:23,200 --> 00:48:24,200
Speaker 3: for them to stay in their wardrobe.

1114
00:48:24,239 --> 00:48:25,240
Speaker 1: And we talk about just close.

1115
00:48:25,600 --> 00:48:27,640
Speaker 2: We're talking about just clothes at this point, right.

1116
00:48:28,000 --> 00:48:32,000
Speaker 1: So just clothes, Okay, it's not shoes, not only the

1117
00:48:32,040 --> 00:48:35,239
Speaker 1: other apparel. Just to close, yes, but I presume where

1118
00:48:35,280 --> 00:48:36,600
Speaker 1: you want to take it to is down the track,

1119
00:48:36,719 --> 00:48:37,719
Speaker 1: is other things.

1120
00:48:38,000 --> 00:48:39,920
Speaker 2: Short, but clothes are kind of at the center of it.

1121
00:48:39,960 --> 00:48:43,880
Speaker 1: And how do you manage any It's called brain conflict.

1122
00:48:44,040 --> 00:48:46,160
Speaker 1: So you know, you go along to another brand that

1123
00:48:46,200 --> 00:48:49,759
Speaker 1: you are representing in terms of your business, do they

1124
00:48:49,800 --> 00:48:51,239
Speaker 1: sort of say, well, we don't like the fact you

1125
00:48:51,320 --> 00:48:53,840
Speaker 1: have sneak Link and sneak Links competing with our products.

1126
00:48:54,239 --> 00:48:58,040
Speaker 1: Do you get any of that pushback? Yeah, it's channel conflict.

1127
00:48:58,080 --> 00:49:01,160
Speaker 1: What is otherwise? Know, it's channel conflict? He mena's channel conflict.

1128
00:49:02,320 --> 00:49:03,920
Speaker 2: We don't stop buying the other brands?

1129
00:49:04,040 --> 00:49:07,799
Speaker 1: Yep. Do you promote above all? I mean just sort

1130
00:49:07,800 --> 00:49:08,560
Speaker 1: of I think we.

1131
00:49:08,520 --> 00:49:10,719
Speaker 2: Promote pretty eagerly. Obviously, we're going to promote a little

1132
00:49:10,719 --> 00:49:11,080
Speaker 2: bit more.

1133
00:49:11,120 --> 00:49:14,200
Speaker 3: Like for us, it's easier because we might make We

1134
00:49:14,239 --> 00:49:16,440
Speaker 3: made a pair of black Plazo.

1135
00:49:16,040 --> 00:49:18,279
Speaker 2: Pants with a white stripe down the side. I was

1136
00:49:18,320 --> 00:49:19,239
Speaker 2: going to Hong Kong.

1137
00:49:19,480 --> 00:49:21,239
Speaker 3: I took a photo of myself in the mirror before

1138
00:49:21,239 --> 00:49:24,560
Speaker 3: I left the airport, and I'm getting like hundreds of

1139
00:49:24,640 --> 00:49:26,600
Speaker 3: dms and I'm like, oh my god, these are not.

1140
00:49:26,520 --> 00:49:27,600
Speaker 1: Even where'd you get those?

1141
00:49:28,080 --> 00:49:29,920
Speaker 3: They haven't even gone into production yet, meaning they're at

1142
00:49:29,960 --> 00:49:34,440
Speaker 3: least for so our product. I then I'm at the airport,

1143
00:49:34,480 --> 00:49:36,600
Speaker 3: I quickly go online, upload the product.

1144
00:49:36,280 --> 00:49:37,279
Speaker 2: And put it up for wait list.

1145
00:49:37,680 --> 00:49:39,319
Speaker 3: We have three hundred and fifty people on the weight

1146
00:49:39,360 --> 00:49:41,480
Speaker 3: list by the time I've landed in China, and I'm like,

1147
00:49:41,560 --> 00:49:44,240
Speaker 3: oh my god, these pants have to go into production.

1148
00:49:46,560 --> 00:49:49,520
Speaker 3: So with that it's easier, Like then I knew when

1149
00:49:49,520 --> 00:49:52,279
Speaker 3: I'm there, hate can we order five hundred pairs of

1150
00:49:52,320 --> 00:49:55,480
Speaker 3: these pants? Whereas with other people's brand it's harder. You

1151
00:49:55,560 --> 00:49:57,360
Speaker 3: just have to wait till you get the collection and

1152
00:49:57,400 --> 00:49:59,320
Speaker 3: then you launch it. So so now around we give it

1153
00:49:59,320 --> 00:50:00,279
Speaker 3: a little bit more tension.

1154
00:50:00,320 --> 00:50:03,239
Speaker 1: Obviously, yeah, you give it like a preview. Yeah yeah,

1155
00:50:03,280 --> 00:50:05,480
Speaker 1: But so and you also because you've got to manufacturer,

1156
00:50:05,520 --> 00:50:07,319
Speaker 1: so you know, it's a bit different too, because you've

1157
00:50:07,280 --> 00:50:09,560
Speaker 1: got to actually give yourself some leton to get that done,

1158
00:50:09,600 --> 00:50:12,760
Speaker 1: et cetera. But when it comes to another person's product,

1159
00:50:13,200 --> 00:50:16,200
Speaker 1: I just had of interest, how much do you order?

1160
00:50:16,719 --> 00:50:17,719
Speaker 2: Not five hundred units?

1161
00:50:17,719 --> 00:50:19,520
Speaker 1: Now you wouldn't order? Do you have to pre order?

1162
00:50:19,560 --> 00:50:20,919
Speaker 1: And if you don't sell it, you give it back.

1163
00:50:21,680 --> 00:50:24,080
Speaker 2: So you pre order six months in advance, and whatever

1164
00:50:24,080 --> 00:50:24,759
Speaker 2: you order you have to.

1165
00:50:24,760 --> 00:50:27,080
Speaker 1: Take, so you're order in the previous season for the

1166
00:50:27,160 --> 00:50:27,680
Speaker 1: next season.

1167
00:50:27,719 --> 00:50:30,000
Speaker 3: Whereas with Sneaky Link, I can order something today and

1168
00:50:30,040 --> 00:50:30,839
Speaker 3: get it in four weeks.

1169
00:50:30,920 --> 00:50:32,879
Speaker 2: Yeah, so it's a little bit easier you can take.

1170
00:50:33,160 --> 00:50:35,880
Speaker 3: The risks are way more calculated because I know today

1171
00:50:35,920 --> 00:50:38,480
Speaker 3: there's no COVID. I know everyone's gone to Europe. I

1172
00:50:38,560 --> 00:50:41,360
Speaker 3: know what's happening in four weeks with other people's brands.

1173
00:50:41,360 --> 00:50:43,680
Speaker 3: You have no idea what's happening in six months. The

1174
00:50:43,719 --> 00:50:45,920
Speaker 3: world's moving so quickly, so it's a little harder.

1175
00:50:46,000 --> 00:50:49,040
Speaker 1: So sneaking sure, sort of adrenaline at the moment one

1176
00:50:49,160 --> 00:50:54,560
Speaker 1: hundred adrenaline hit and it's obviously young. Well what your

1177
00:50:54,840 --> 00:50:59,160
Speaker 1: how old are you now? I mean do you have

1178
00:50:59,200 --> 00:51:02,759
Speaker 1: aspirations of opening a hotel in middles or something like that.

1179
00:51:02,960 --> 00:51:04,600
Speaker 2: No, I don't want to open a business in Greece.

1180
00:51:04,840 --> 00:51:10,120
Speaker 1: No, no way, no, I I know why. Yeah, we

1181
00:51:10,160 --> 00:51:11,800
Speaker 1: love your Greece, but I love.

1182
00:51:11,680 --> 00:51:13,960
Speaker 2: You Grease, but I'm not. I mean, just planning a

1183
00:51:14,000 --> 00:51:14,799
Speaker 2: wedding is enough for me.

1184
00:51:14,880 --> 00:51:17,640
Speaker 1: Yeah, yeah, I can imagine ye. So, but do you

1185
00:51:17,640 --> 00:51:20,479
Speaker 1: have any other aspirations outside of what your business? Because

1186
00:51:20,480 --> 00:51:22,839
Speaker 1: you know, your mother probably decided because she she got

1187
00:51:22,880 --> 00:51:25,759
Speaker 1: done over by the opposition it came in and did

1188
00:51:25,760 --> 00:51:28,600
Speaker 1: the d and run out and start up on the side.

1189
00:51:29,160 --> 00:51:30,560
Speaker 1: That was a bit of a sneaking actually when I

1190
00:51:30,600 --> 00:51:32,120
Speaker 1: think about it, but they were when to start up

1191
00:51:32,239 --> 00:51:34,239
Speaker 1: something on the side in competition of what they would

1192
00:51:34,280 --> 00:51:38,279
Speaker 1: doing on Do you ever see yourself as doing something

1193
00:51:38,320 --> 00:51:40,480
Speaker 1: different to what you're currently doing, like it, just go

1194
00:51:40,520 --> 00:51:43,520
Speaker 1: and do something crazy like your mom did, or you

1195
00:51:43,719 --> 00:51:44,719
Speaker 1: are you crazy enough?

1196
00:51:45,239 --> 00:51:48,239
Speaker 3: Like when I first took over Girls with Gems, straight away,

1197
00:51:48,239 --> 00:51:51,080
Speaker 3: I was like I didn't want people to people already

1198
00:51:51,120 --> 00:51:53,839
Speaker 3: judging me for leaving behind my lockery, and so I

1199
00:51:53,920 --> 00:51:54,880
Speaker 3: was like, I have to do more.

1200
00:51:54,920 --> 00:51:55,400
Speaker 2: I have to do more.

1201
00:51:55,440 --> 00:51:56,719
Speaker 3: I'm like twenty three, I'm like I have to open

1202
00:51:56,760 --> 00:51:58,200
Speaker 3: a fashion agency. I'm going to go to Greece for

1203
00:51:58,200 --> 00:51:59,960
Speaker 3: four days. I'm going to set up a fashion agency,

1204
00:52:00,440 --> 00:52:03,319
Speaker 3: like well, settle down, let's do Girls with Gems first.

1205
00:52:03,320 --> 00:52:07,200
Speaker 3: We haven't even touched the sides here, so I think

1206
00:52:08,600 --> 00:52:10,719
Speaker 3: I wanted to do so many things to prove I

1207
00:52:10,719 --> 00:52:11,359
Speaker 3: could do so.

1208
00:52:11,239 --> 00:52:12,080
Speaker 2: Many things back then.

1209
00:52:12,360 --> 00:52:15,120
Speaker 3: But now I realize I have a really big beast

1210
00:52:15,160 --> 00:52:18,480
Speaker 3: in front of me with Girls with Gems. I have

1211
00:52:18,600 --> 00:52:21,840
Speaker 3: another one sneaky link, and there is so much you

1212
00:52:21,840 --> 00:52:23,960
Speaker 3: can do there. If I have other things that I'm

1213
00:52:23,960 --> 00:52:26,080
Speaker 3: already trying to do, I'm not going to give these

1214
00:52:26,120 --> 00:52:30,319
Speaker 3: two everything. So I don't let myself go over there

1215
00:52:30,600 --> 00:52:33,040
Speaker 3: yet I will get very distracted.

1216
00:52:33,200 --> 00:52:36,040
Speaker 1: Is your husband the same as you personality wise? So

1217
00:52:36,520 --> 00:52:38,000
Speaker 1: you know that I have an old saying. You know,

1218
00:52:38,360 --> 00:52:41,880
Speaker 1: in successful businesses, if you have two people, generally speaking,

1219
00:52:41,920 --> 00:52:43,759
Speaker 1: there's many more than two. But let's say it's good

1220
00:52:43,760 --> 00:52:45,520
Speaker 1: to have two people because you're going to have one

1221
00:52:45,520 --> 00:52:48,440
Speaker 1: person that cuts in, one person who sews, because you

1222
00:52:48,480 --> 00:52:50,399
Speaker 1: can't both be cunning. Your bath can both can't be saying.

1223
00:52:50,400 --> 00:52:52,640
Speaker 1: In other words, you need someone's going around million miles

1224
00:52:52,680 --> 00:52:54,600
Speaker 1: now and someone ifo's pulling them back or at least

1225
00:52:54,640 --> 00:52:56,160
Speaker 1: sweeping up behind them on the way through.

1226
00:52:56,400 --> 00:52:58,200
Speaker 2: Literally that's he's doing that.

1227
00:52:58,800 --> 00:53:00,760
Speaker 1: He's like a bush that's a test to your belt.

1228
00:53:01,280 --> 00:53:04,279
Speaker 1: And as you spread down the road, this bushes are

1229
00:53:04,360 --> 00:53:07,480
Speaker 1: sweeping up behind you. So how important is that to you?

1230
00:53:07,760 --> 00:53:09,239
Speaker 2: Oh? It's so important.

1231
00:53:09,560 --> 00:53:13,200
Speaker 3: I like, because I'm running a million miles an hour.

1232
00:53:13,239 --> 00:53:15,120
Speaker 3: Like there were things that I just couldn't deal with anymore,

1233
00:53:15,160 --> 00:53:17,960
Speaker 3: Like staff really affected me. They'd like stop me in

1234
00:53:18,000 --> 00:53:20,719
Speaker 3: my tracks every time something happens. And we have nearly

1235
00:53:20,760 --> 00:53:23,080
Speaker 3: thirty staff now, so things are happening all the time,

1236
00:53:23,400 --> 00:53:24,160
Speaker 3: and he can just.

1237
00:53:24,120 --> 00:53:27,719
Speaker 2: Deal with them like really calmly. So I need that.

1238
00:53:27,800 --> 00:53:32,280
Speaker 3: Also, he sets up the systems and processes, and he

1239
00:53:32,719 --> 00:53:35,640
Speaker 3: deals with hiring, onboarding.

1240
00:53:36,880 --> 00:53:38,000
Speaker 2: He sets out all.

1241
00:53:37,880 --> 00:53:41,759
Speaker 3: Of our We do a planning session every year, so

1242
00:53:41,920 --> 00:53:45,080
Speaker 3: the two of us go away somewhere for three days

1243
00:53:45,080 --> 00:53:46,280
Speaker 3: and we do like a planning session.

1244
00:53:46,280 --> 00:53:47,440
Speaker 2: But without him, I wouldn't do it.

1245
00:53:47,520 --> 00:53:49,520
Speaker 3: Like he makes me sit down for three days and

1246
00:53:49,560 --> 00:53:51,680
Speaker 3: like plan, not go on my phone and not go

1247
00:53:51,719 --> 00:53:53,200
Speaker 3: on my computer and adds to emails and we have

1248
00:53:53,239 --> 00:53:56,319
Speaker 3: to plan. And then from there he sets out our

1249
00:53:56,400 --> 00:53:59,400
Speaker 3: year goal, our six month goal, our quarterly rocks and

1250
00:53:59,480 --> 00:54:00,400
Speaker 3: then here'sign.

1251
00:54:00,200 --> 00:54:01,840
Speaker 2: Them to everyone in the business. Like he's doing all

1252
00:54:01,880 --> 00:54:02,279
Speaker 2: of that stuff.

1253
00:54:02,800 --> 00:54:05,319
Speaker 1: Structure. He's a structure dude, And I'm just like.

1254
00:54:05,320 --> 00:54:09,120
Speaker 3: Selling, sell create clothes, sell, sell, sell, sell, so social media.

1255
00:54:09,000 --> 00:54:10,200
Speaker 1: One of the things. And I want to get out

1256
00:54:10,200 --> 00:54:11,560
Speaker 1: of this because a lot of people who listen to this.

1257
00:54:11,880 --> 00:54:14,760
Speaker 1: One of the really important things is that in a business,

1258
00:54:14,760 --> 00:54:17,759
Speaker 1: it doesn't have to be your partner, husband, wife, or

1259
00:54:17,760 --> 00:54:20,200
Speaker 1: business partner for that matter, but within a business, when

1260
00:54:20,200 --> 00:54:21,960
Speaker 1: you have someone with the energy that you have, who's

1261
00:54:21,960 --> 00:54:24,680
Speaker 1: the creative and has also going really hard all the time,

1262
00:54:25,160 --> 00:54:28,880
Speaker 1: which businesses need a push, push push, you also have

1263
00:54:28,920 --> 00:54:30,680
Speaker 1: to have someone on the other side who's pulling it back,

1264
00:54:30,719 --> 00:54:33,720
Speaker 1: pulling it back, and it's this sort of tension between

1265
00:54:33,760 --> 00:54:37,040
Speaker 1: the two. It's really important. I think every successful business

1266
00:54:37,120 --> 00:54:39,960
Speaker 1: is grown really fast, needs to have that tension. Otherwise

1267
00:54:39,960 --> 00:54:43,240
Speaker 1: I've seen businesses like yours who don't have the pullback

1268
00:54:43,280 --> 00:54:45,640
Speaker 1: piece actually burn themselves out.

1269
00:54:45,760 --> 00:54:47,520
Speaker 3: So yeah, I mean, I've been burnt out like three

1270
00:54:47,560 --> 00:54:50,520
Speaker 3: times already, but he's there to like kind of as

1271
00:54:50,560 --> 00:54:51,920
Speaker 3: soon as I burn out, I'm like I'm out. I'm

1272
00:54:51,960 --> 00:54:54,560
Speaker 3: checking it out for like a week and then he's

1273
00:54:54,560 --> 00:54:57,440
Speaker 3: there to like it's already saved anyway because he has

1274
00:54:57,480 --> 00:54:58,080
Speaker 3: all the systems.

1275
00:54:58,200 --> 00:55:01,480
Speaker 1: Yeah, systems manage businesses as far as.

1276
00:55:01,480 --> 00:55:05,640
Speaker 3: Like one, and also even the data and the analytics

1277
00:55:05,680 --> 00:55:07,760
Speaker 3: and forcing us to look at that. You can launch

1278
00:55:08,000 --> 00:55:11,640
Speaker 3: a collection, you can take so much money in one night,

1279
00:55:11,800 --> 00:55:13,680
Speaker 3: but have you really made enough from what you've ordered?

1280
00:55:14,000 --> 00:55:16,680
Speaker 2: Like, he's really good at all of that stuff.

1281
00:55:16,719 --> 00:55:19,600
Speaker 1: You need it And I talk about in my playbook

1282
00:55:19,800 --> 00:55:23,200
Speaker 1: chapter two, I've talked about played defensive defense wins games

1283
00:55:23,200 --> 00:55:24,759
Speaker 1: at the end of the day, and defensive what I mean.

1284
00:55:24,840 --> 00:55:28,280
Speaker 1: But that is what your husband does. Systemize everything as

1285
00:55:28,360 --> 00:55:31,200
Speaker 1: much as possible. Reduce it to writing. Whether it's actually

1286
00:55:31,280 --> 00:55:33,000
Speaker 1: physical writing or on a computer, it doesn't really matter.

1287
00:55:33,239 --> 00:55:35,880
Speaker 1: But reduce it to writing, and then just keep refining it,

1288
00:55:35,880 --> 00:55:38,320
Speaker 1: refining it, refining it until it actually it sort of

1289
00:55:38,400 --> 00:55:41,080
Speaker 1: becomes your IP. Your IP is not just your ideas,

1290
00:55:41,640 --> 00:55:44,200
Speaker 1: and you're great creative and what you decide to do,

1291
00:55:45,120 --> 00:55:48,759
Speaker 1: but it's not just that. It's it's about Europe is

1292
00:55:48,800 --> 00:55:52,600
Speaker 1: also about the systemization in business. Could we both go

1293
00:55:52,680 --> 00:55:55,160
Speaker 1: away on a holiday or have a kid and the

1294
00:55:55,200 --> 00:55:58,080
Speaker 1: business still run nicely, you know.

1295
00:55:58,760 --> 00:56:00,800
Speaker 2: And a year and a half ago today.

1296
00:56:00,880 --> 00:56:04,560
Speaker 1: Yes, yes, and that's and that's value. It's so much right,

1297
00:56:04,800 --> 00:56:06,839
Speaker 1: And you know, it's really interesting about that limb. That's

1298
00:56:06,840 --> 00:56:09,000
Speaker 1: the sort of thing that if someone's trying to buy

1299
00:56:09,000 --> 00:56:11,440
Speaker 1: your business and they come in and have a look

1300
00:56:11,480 --> 00:56:14,200
Speaker 1: at you know, what you're doing, find it very difficult

1301
00:56:14,200 --> 00:56:17,560
Speaker 1: to replicate overnight. That's something it takes years and lots.

1302
00:56:18,000 --> 00:56:19,839
Speaker 3: That's where we're at now, Like no one can just

1303
00:56:20,360 --> 00:56:22,040
Speaker 3: you can get up and say, hey, welcome to the

1304
00:56:22,040 --> 00:56:23,200
Speaker 3: same same different sides.

1305
00:56:23,000 --> 00:56:25,239
Speaker 2: But you're not You're not Lea and Rena. So it's

1306
00:56:25,280 --> 00:56:27,840
Speaker 2: not going to work. You can do it, but everyone's

1307
00:56:27,840 --> 00:56:29,480
Speaker 2: looking and thinking that it's girls with gems.

1308
00:56:29,640 --> 00:56:32,000
Speaker 1: Yeah, it's And so it's not just the flashy stuff

1309
00:56:32,080 --> 00:56:35,160
Speaker 1: or the shiny stuff. The value of the business is

1310
00:56:35,200 --> 00:56:38,160
Speaker 1: in all the stuff below that as well, that holds

1311
00:56:38,160 --> 00:56:42,279
Speaker 1: it all together. And I think that's like because by

1312
00:56:42,280 --> 00:56:46,480
Speaker 1: the way, businesses startup need your energy some like you,

1313
00:56:46,920 --> 00:56:48,319
Speaker 1: I mean I think they do. And they, you know,

1314
00:56:48,520 --> 00:56:53,040
Speaker 1: sort of relentless, full of energy no matter what. You

1315
00:56:53,080 --> 00:56:55,440
Speaker 1: can't knock them down until they get knocked down, and

1316
00:56:55,480 --> 00:56:57,319
Speaker 1: then and then they get back up. Someone has to

1317
00:56:57,320 --> 00:56:59,960
Speaker 1: bring themout, help them get back up. But businesses do

1318
00:57:00,280 --> 00:57:02,359
Speaker 1: to kick off need that energy, but then they need

1319
00:57:02,400 --> 00:57:05,560
Speaker 1: someone to come in and start layering it and building it nice,

1320
00:57:05,640 --> 00:57:06,720
Speaker 1: build really good foundations.

1321
00:57:06,719 --> 00:57:09,200
Speaker 3: I also think there's like this misconception where people are like, oh,

1322
00:57:09,280 --> 00:57:11,880
Speaker 3: like I need balance, and it's like, that's a bullshit

1323
00:57:11,960 --> 00:57:13,719
Speaker 3: it is. And I remember listening to your podcast. I

1324
00:57:13,760 --> 00:57:15,799
Speaker 3: always remember like certain things where I am. I'm like

1325
00:57:15,880 --> 00:57:18,160
Speaker 3: walking in line Park, I'm listening to your podcast in

1326
00:57:18,160 --> 00:57:20,240
Speaker 3: the middle of like a really hard time, and I

1327
00:57:20,240 --> 00:57:23,800
Speaker 3: remember you had said that there's no such thing as balance.

1328
00:57:24,040 --> 00:57:26,720
Speaker 3: You work like crazy for four weeks and then you

1329
00:57:26,760 --> 00:57:28,520
Speaker 3: can see your family for a week. But like, you

1330
00:57:28,560 --> 00:57:30,560
Speaker 3: can't have that balance every day. And I very much

1331
00:57:30,640 --> 00:57:32,800
Speaker 3: live by that, but everyone around me doesn't do that.

1332
00:57:32,840 --> 00:57:34,960
Speaker 3: So they're like, you need to slow down, and I'm like,

1333
00:57:35,200 --> 00:57:37,560
Speaker 3: not right now, my brain's moving fast. I must follow

1334
00:57:37,600 --> 00:57:39,840
Speaker 3: with her, because I will lose this opportunity.

1335
00:57:39,960 --> 00:57:41,240
Speaker 2: I can't do everything at once.

1336
00:57:41,320 --> 00:57:44,640
Speaker 3: I can't be a good friend and daughter and partner

1337
00:57:44,680 --> 00:57:47,400
Speaker 3: and be the best at my work and exercise and

1338
00:57:47,480 --> 00:57:48,600
Speaker 3: eat a healthy all the same time.

1339
00:57:48,640 --> 00:57:49,920
Speaker 2: It's not possible for anyone to do that.

1340
00:57:50,000 --> 00:57:52,200
Speaker 3: But I can run a million miles in my business

1341
00:57:53,080 --> 00:57:55,880
Speaker 3: advance at like three months in a month, and then

1342
00:57:55,920 --> 00:57:58,160
Speaker 3: I can be everyone's friend and I'm still here if

1343
00:57:58,160 --> 00:57:58,800
Speaker 3: anyone needs me.

1344
00:57:59,160 --> 00:58:01,280
Speaker 2: But I need to go while my brain is going.

1345
00:58:01,360 --> 00:58:03,600
Speaker 1: And that's exactly what I sort of said. So I'm glad,

1346
00:58:03,640 --> 00:58:05,200
Speaker 1: Actually I'm glad someone listened to it.

1347
00:58:05,720 --> 00:58:06,160
Speaker 2: I go.

1348
00:58:06,320 --> 00:58:08,439
Speaker 3: I mean it still it stays true with me because

1349
00:58:08,440 --> 00:58:10,680
Speaker 3: when people are like grumpy at me not showing up,

1350
00:58:10,720 --> 00:58:12,160
Speaker 3: I'm like, well, I can't show up right now because

1351
00:58:12,160 --> 00:58:13,200
Speaker 3: I'm showing up for myself.

1352
00:58:13,200 --> 00:58:15,280
Speaker 1: And that's important too, because like we're all going out

1353
00:58:15,320 --> 00:58:16,720
Speaker 1: with the friends from school. We're all going to go

1354
00:58:17,160 --> 00:58:19,280
Speaker 1: out to our local favorite restaurant that we've always been

1355
00:58:19,280 --> 00:58:22,080
Speaker 1: talking about on between ourselves on a WhatsApp group and

1356
00:58:22,760 --> 00:58:24,280
Speaker 1: can you come? Why can't I come this weekend? Because

1357
00:58:24,280 --> 00:58:27,000
Speaker 1: I've got something really important to be done, you know,

1358
00:58:27,240 --> 00:58:30,080
Speaker 1: like like in the business sense, And they was, well you,

1359
00:58:30,160 --> 00:58:32,280
Speaker 1: but you always own your business. Yeah, but that's what

1360
00:58:32,280 --> 00:58:32,800
Speaker 1: you got to do.

1361
00:58:32,960 --> 00:58:34,040
Speaker 2: Well, that's what you have to do if you want

1362
00:58:34,040 --> 00:58:35,680
Speaker 2: to be successful. Otherwise you won't.

1363
00:58:35,480 --> 00:58:37,280
Speaker 1: Because that opportunity to do that stuff in your business

1364
00:58:37,280 --> 00:58:39,320
Speaker 1: won't be here next weekend or tomorrow or then I will.

1365
00:58:40,120 --> 00:58:40,919
Speaker 1: You've got to do it. Now.

1366
00:58:41,000 --> 00:58:42,760
Speaker 2: I remember in the middle of lockdown, someone was saying

1367
00:58:42,800 --> 00:58:44,560
Speaker 2: to me, why are you going to work every day?

1368
00:58:44,600 --> 00:58:46,080
Speaker 2: You're going to burn out? Like you don't need to

1369
00:58:46,080 --> 00:58:47,440
Speaker 2: go every day. We're in the middle of lockdown, go

1370
00:58:47,520 --> 00:58:48,680
Speaker 2: home and watch TV.

1371
00:58:48,800 --> 00:58:50,040
Speaker 3: And I was like in my head, I was like,

1372
00:58:50,400 --> 00:58:52,200
Speaker 3: I am not going to go home and watch TV.

1373
00:58:52,320 --> 00:58:55,920
Speaker 3: This is my time now to hustle, like I need

1374
00:58:55,960 --> 00:58:56,480
Speaker 3: to keep going.

1375
00:58:56,680 --> 00:58:58,520
Speaker 1: And by the way through this, people say you're going

1376
00:58:58,520 --> 00:59:03,120
Speaker 1: to burn out, but so what so what you burn out?

1377
00:59:03,160 --> 00:59:03,520
Speaker 1: All right?

1378
00:59:03,560 --> 00:59:05,120
Speaker 2: I was like, what happened? Yeah exactly.

1379
00:59:05,200 --> 00:59:06,400
Speaker 3: Then you burn out and then you lie down for

1380
00:59:06,400 --> 00:59:09,200
Speaker 3: a week, You'll be okay, have some chicken soup. Okay,

1381
00:59:10,040 --> 00:59:11,040
Speaker 3: stronger the other side.

1382
00:59:11,080 --> 00:59:14,000
Speaker 1: I've got lemon Yeah exactly.

1383
00:59:14,360 --> 00:59:17,800
Speaker 3: Yeah, Like you come out the other side and then

1384
00:59:18,040 --> 00:59:19,240
Speaker 3: things are easier next time.

1385
00:59:19,440 --> 00:59:21,880
Speaker 1: Totally, it doesn't look I don't want anyone to have

1386
00:59:21,880 --> 00:59:22,919
Speaker 1: a mental breakdown.

1387
00:59:22,600 --> 00:59:23,120
Speaker 2: No need do I.

1388
00:59:23,160 --> 00:59:26,200
Speaker 1: But there's nothing wrong with burning out physically, like being exhausted.

1389
00:59:26,720 --> 00:59:28,680
Speaker 1: That's okay. Like people say, go to the gym and

1390
00:59:28,680 --> 00:59:30,480
Speaker 1: really have a hard workout and do it like you

1391
00:59:30,560 --> 00:59:33,320
Speaker 1: do a hit class. Whatever is. You should walk out exhausted. Well,

1392
00:59:33,400 --> 00:59:35,680
Speaker 1: the same business, you should be exhausted. If you're not going,

1393
00:59:35,760 --> 00:59:37,760
Speaker 1: if you're not going hard enough, then go home.

1394
00:59:38,360 --> 00:59:39,800
Speaker 3: There's going to be someone that's going to do it harder,

1395
00:59:39,800 --> 00:59:41,880
Speaker 3: and then don't cry when they're the one that's right.

1396
00:59:41,960 --> 00:59:44,680
Speaker 1: So that's my whole point about this life balance thing

1397
00:59:44,720 --> 00:59:48,600
Speaker 1: is a bullshit. I'd love your energy, like I'll feel

1398
00:59:48,680 --> 00:59:50,760
Speaker 1: energized now I can do another podcast straight if the

1399
00:59:50,760 --> 00:59:52,840
Speaker 1: support bus is coming into the podcast with me. But

1400
00:59:52,920 --> 00:59:54,680
Speaker 1: thanks very much, I really enjoy this break.