WEBVTT - Should every first time buyer be treated as vulnerable?

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<v Phil Spencer>Hello,  this  is  Mortgage  Insider  from  Barclays,  the  one- stop 

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<v Phil Spencer>shop  for  mortgage  brokers  and  everything  you  need  to  know 

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<v Phil Spencer>about  the  housing  market.  I'm  Phil  Spencer,  property  expert  and 

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<v Phil Spencer>sometime  TV  presenter.  Overwhelming  and  confusing:  apparently that's  the  experience  for 

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<v Phil Spencer>many  first  time  buyers  in  the  UK.  And  then  you 

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<v Phil Spencer>factor  in  complications  like  dyslexia  or  poor  financial  literacy,  and 

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<v Phil Spencer>it  becomes  even  harder.
 So  today  we're  looking  at  how 

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<v Phil Spencer>the  process  of  buying  a  house  can  be  made  easier 

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<v Phil Spencer>for  first  time  buyers.  In  order  to  do  that,  I've 

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<v Phil Spencer>been  joined  by  two  people  who  have  a  ton  of 

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<v Phil Spencer>experience  and  thoughts  on  the  topic.  Louise  Baxter,  MBE.  Louise 

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<v Phil Spencer>is  a  consumer  champion,  the  co- CEO  of  Consumer  Friend, 

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<v Phil Spencer>and  she  sits  on  the  board  of  several  property- related 

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<v Phil Spencer>organizations.  Also  with  Kate  Faulkner,  OBE,  chair  of  the  Home 

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<v Phil Spencer>Buying  and  Selling  Council  and  founder  of  propertychecklists. co. uk.


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<v Phil Spencer>Great  to  have  you  both.  Thank  you  for  coming.  Kate, 

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<v Phil Spencer>Louise,  excellent.  I'm  so  pleased  you've  come  on.  And  we 

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<v Phil Spencer>should  also  have  a  little  moment  to  recognize an OBE and  an  MBE, 

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<v Phil Spencer>because  I  joined  your  illustrious  brigade  this  year.

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<v Kate Faulkner>You  did.  Congratulations.

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<v Louise Baxter>Congratulations.

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<v Phil Spencer>Thank you.

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<v Kate Faulkner>Were  you  surprised?  I  must  have  (inaudible) -

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<v Phil Spencer>I  was.

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<v Kate Faulkner>...  I  was  convinced  it was  a  scam.

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<v Phil Spencer>Oh,  you  could  have  put  me  up  off  the  ceiling 

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<v Phil Spencer>for  about  a  week. Yeah. I had absolutely no idea.

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<v Kate Faulkner>Yeah. It was-

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<v Louise Baxter>It's keeping  it  a  secret  that's  hard,  that  I  found  really 

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<v Louise Baxter>hard.  I  wanted  to  tell  everyone  straightaway.

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<v Kate Faulkner>I was  so  stressed  about  it.  Honestly,  I  still  didn't  believe 

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<v Kate Faulkner>it  until  my  local  radio  announced  it  on  that  Friday  night.

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<v Phil Spencer>I was exactly the same.

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<v Kate Faulkner>And  I  wouldn't  let  anybody  know.  I  was  in  a 

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<v Kate Faulkner>terrible  state.  But  after  that,  it's  all  enjoyable.

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<v Phil Spencer>Yes.  Yes.  If  we  can  both  just  start  by  explaining 

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<v Phil Spencer>a  little  bit  about  what  you  do.  Louise,  you  do 

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<v Phil Spencer>hundreds  of  different  things, I know, but ...

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<v Kate Faulkner>How long have we got?

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<v Louise Baxter>I  try  and  make  consumer  issues  easier  for  people  to 

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<v Louise Baxter>understand. So  I  do  lots  of  different  roles,  but  trying  to 

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<v Louise Baxter>make  what  is  very  complicated  markets  a  bit  more  inclusive 

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<v Louise Baxter>and  easier  for  consumers  to  understand.  I'm  a  bit  of 

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<v Louise Baxter>a  law  geek,  but  I  can  tend  to  try  and 

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<v Louise Baxter>make  that  a  bit  easier  for  an  average  consumer  to  understand.

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<v Phil Spencer>Okay.  Well,  I  hope  you  manage it today. And Kate?

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<v Kate Faulkner>So  all  I've  ever  wanted  to  do  is  to  help 

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<v Kate Faulkner>people  carry  out  property  projects,  bit  of  buying  and  selling,  self-

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<v Kate Faulkner>build,  whatever  it  is.  So  I've  built  a  whole  business 

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<v Kate Faulkner>around  consumer  education.  But  the  hat  I  wear  today  is 

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<v Kate Faulkner>one  of  my  real  passions  is  I  believe  we  can 

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<v Kate Faulkner>buy  and  sell  a  lot  better  than  we  do  now.

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<v Phil Spencer>Wouldn't  that be nice?

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<v Kate Faulkner>It would be.  We're  getting  there.  And  really,  this  is  the  year. 

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<v Kate Faulkner>So  I've  set  up  a  voluntary  organization.  We  now  have 

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<v Kate Faulkner>200  people.  We  work  very  closely  with  MHEOG,  who've  been 

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<v Kate Faulkner>very  good  and  very  supportive  of  a  lot  of  the 

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<v Kate Faulkner>work  we've  done.  And  chair  of  the  Home  Buying  and 

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<v Kate Faulkner>Selling  Council.  And  everything  we  do  is  about  just  making 

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<v Kate Faulkner>it  better.  But  not  just  actually  for  buyers  and  sellers; 

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<v Kate Faulkner>it's  actually  a  really  hard  thing  to  do  if  you're 

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<v Kate Faulkner>an  agent,  a  conveyancing  lawyer.  It  doesn't  matter.  It's  actually 

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<v Kate Faulkner>a  really  difficult  process  for  the  industry,  as  much  deed 

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<v Kate Faulkner>brokers,  as  it  is  for  consumers.  So  we  think  we 

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<v Kate Faulkner>have  the  way  of  fixing  it  for  all.

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<v Phil Spencer>We're  going  to  talk  about  material  information,  but  we're  focusing 

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<v Phil Spencer>on  first  time  buyers.  And  I'm  keen  to  hear  your 

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<v Phil Spencer>thoughts  on  the  experience  that  first  time  buyers  are  going  through at the moment. What would you say, Louise?

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<v Louise Baxter>If we strip it out at  the  moment,  I've  never  seen  a  world  where  there's 

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<v Louise Baxter>so  much  consumer  vulnerability.  And  when  I  talk  about  vulnerability 

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<v Louise Baxter>from  a  consumer  perspective,  we  never  like  to  label  people 

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<v Louise Baxter>as  vulnerable,  because it's  very  disempowering.  So  consumer  vulnerability  is  caused 

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<v Louise Baxter>by  the  situation  that's  going  on  around  you,  which  could 

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<v Louise Baxter>be  buying  the  house,  and  the  marketplace  that  they're  potentially 

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<v Louise Baxter>trying  to  engage  with.  So  if  you  think  about  first 

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<v Louise Baxter>time  buyers,  you've  got  the  financial  pressure,  the  jargon,  the 

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<v Louise Baxter>assumed  knowledge,  the  dealing  with  an  estate  agent,  a  mortgage 

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<v Louise Baxter>broker,  lender,  all  these  different  people.

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<v Phil Spencer>That  they've  never  done  before.

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<v Louise Baxter>Never  done  it before.  We're  not  taught  financial  literacy  in  a 

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<v Louise Baxter>school  setting  anymore  because  the  national  curriculum  is  too  packed. 

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<v Louise Baxter>So  unless  your  parents  have  passed  that  knowledge  onto  you, 

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<v Louise Baxter>this  is  the  first  time  you've  done  it.  So  the 

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<v Louise Baxter>increased  stress  levels  and  the  marketplace  cause  quite  a  storm 

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<v Louise Baxter>of  vulnerability,  which  means  people  aren't  always  able  to  objectively 

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<v Louise Baxter>make  decisions  or  actually  truly  understand  the  decisions  that  they're 

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<v Louise Baxter>trying  to  make,  which  means  they  may  not  always  get 

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<v Louise Baxter>the  best  outcomes.

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<v Phil Spencer>So  it's  not  just  the  challenges  around  affordability  and  deposits 

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<v Phil Spencer>and  cost  of  living  and  rent  and  stamp  duty;  it's 

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<v Phil Spencer>also  understanding  the  process.  Is  that  what  you're  saying?

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<v Louise Baxter>When  you work  in  an  industry,  we  have  a  lot  of 

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<v Louise Baxter>assumed  knowledge.  So  then  trying  to  communicate  with  somebody  that 

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<v Louise Baxter>doesn't  work  in  your  industry,  when  you  spend  probably  80% 

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<v Louise Baxter>of  your  time  with  those  other  people,  you  can't  strip 

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<v Louise Baxter>it  out.  People  don't ...  The  average  reading  age  of  a 

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<v Louise Baxter>UK  consumer,  a  UK  adult,  is  between  nine  and  12. 

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<v Louise Baxter>There's  7. 1  million  adults  with  a  reading  age  of 

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<v Louise Baxter>nine  or  below.  So  we've  got  this  terrible  habit  of 

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<v Louise Baxter>being  British  and  thinking  if  we  speak  in  really  big 

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<v Louise Baxter>words,  we  sound  really  intelligent,  and  all  we're  doing  is 

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<v Louise Baxter>blocking  out  half  the  room.  And  again,  being  British,  we 

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<v Louise Baxter>don't  go, " What  does  that  mean?  I  don't  understand  that," 

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<v Louise Baxter>because  we  don't  want  to  highlight  ourselves  as  being  stupid 

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<v Louise Baxter>or  less  than  the  person  sitting  next  to  us.  So 

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<v Louise Baxter>it's  not  inclusive.

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<v Phil Spencer>So are  you  saying that actually language is one of  the  biggest  barriers?

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<v Louise Baxter>We  should  speak  in  plain  English.  So  we  shouldn't  write 

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<v Louise Baxter>in  things  like  more  than  25  words  in  a  sentence. 

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<v Louise Baxter>We  should  use  the  common  words.  We  should  write  in 

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<v Louise Baxter>the  active  voice,  not  the  passive  voice.  And  we  should 

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<v Louise Baxter>write  for  nine- year- olds  and  then  everybody  will  benefit 

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<v Louise Baxter>from  it,  because  we'll  all  understand  it,  even  if  we've 

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<v Louise Baxter>got  a  higher  reading  age  than  a  nine- year- old.

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<v Phil Spencer>You  talked  about  financial  literacy  and  the  fact  that  that 

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<v Phil Spencer>is  a  life  skill and it's  not  taught  in  schools.  Although  I 

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<v Phil Spencer>did  read  recently,  it  is  set  to  be  taught  in 

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<v Phil Spencer>schools  in  a  couple  of  years'  time. Is that right?

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<v Louise Baxter>Media  literacy  and  consumer  literacy  is  coming  in  from  OFCOM. 

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<v Louise Baxter>So  they  are  (inaudible)   more  critical  thinking  because  we're 

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<v Louise Baxter>seeing  a  lot  of  disinformation  and  misinformation  from  a  scams 

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<v Louise Baxter>perspective  and  a  social  media  perspective.  So  it's  fake  news, 

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<v Louise Baxter>try  and  work  out  what's  real  and  what's  not.  So 

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<v Louise Baxter>that  will  come  in  hopefully,  yeah.

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<v Phil Spencer>So  how  do  and  how  can  first  time  buyers  understand ... 

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<v Phil Spencer>I  mean,  the  finances  are  particularly  important  because  if  you 

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<v Phil Spencer>pick  the  wrong  mortgage  or  you  don't  understand  what  you're 

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<v Phil Spencer>getting  in,  getting  yourself  in  for at  the  beginning,  you're  in 

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<v Phil Spencer>a  whole  pile  of  trouble.  How  can  they  help?

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<v Kate Faulkner>So  the  way  I've  always  worked,  because  I've  represented  lots 

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<v Kate Faulkner>of  first  time  buyers,  and  they  really  don't  understand  a 

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<v Kate Faulkner>lot  of  it.  But  actually,  I  think  a  lot  of 

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<v Kate Faulkner>it's  our  fault.  We  don't,  as  an  industry ...  so  you've 

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<v Kate Faulkner>got  lenders,  then  you've  got  agents.  And  everybody  says  something 

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<v Kate Faulkner>different.  And  in  the  old  days,  as a  first  time  buyer, 

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<v Kate Faulkner>you'd  go  to  an  agent,  you'd  go  to  10  agents, 

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<v Kate Faulkner>you'd  talk  about  a  property,  and  two  or  three  of 

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<v Kate Faulkner>them  would  teach  you  some  stuff,  and  you'd  naturally  absorb 

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<v Kate Faulkner>something.  But  now  they  go  online  and  find  a  property.


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<v Kate Faulkner>And  I  think  that's  a  bit  of  a  disastrous  start. 

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<v Kate Faulkner>What  we  really  need  to  be  doing  is ...  the  way 

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<v Kate Faulkner>I  communicate  with  them  is  I  tell  them  stories.  So 

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<v Kate Faulkner>if  you  want  them  to  understand  mortgage  insurance,  which  I 

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<v Kate Faulkner>think  should  be  compulsory,  as  the  same  if  you're  renting, 

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<v Kate Faulkner>what  you  do  is  you  explain  to  them  about  the 

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<v Kate Faulkner>couple  that  bought  a  property.  When  they  were  moving  in, 

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<v Kate Faulkner>it  was  flat  on a  first  floor,  carrying  the  sofa  up, 

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<v Kate Faulkner>sofa  fell  back,  Chap  fell  back,  broke  his  back,  in 

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<v Kate Faulkner>hospital  for  six  months.

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<v Phil Spencer>Couldn't  work.

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<v Kate Faulkner>Couldn't work,  but  how  wonderful:  the  broker  had  organized  the  mortgage 

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<v Kate Faulkner>insurance  and  they  were  saved.  They  will  never  forget  how 

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<v Kate Faulkner>important  mortgage  insurance  is.  So  you  do  it  with  stories.


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<v Kate Faulkner>But  I  think  there's  two  things  as  well  to  bear 

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<v Kate Faulkner>in  mind  with  first  time  buyers,  is  that  there's  a 

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<v Kate Faulkner>whole  load  of  people  that  could  buy  who  don't  because 

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<v Kate Faulkner>we  tell  them  every  single  day  in  the  news,  you 

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<v Kate Faulkner>can't  afford  to.  It's  impossible.  And  I  hate  that.  It's 

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<v Kate Faulkner>my  pet  hate  that I want  to  get  rid  of.  And  then 

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<v Kate Faulkner>for  those  that  ignore  all  of  those,  when  they  come 

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<v Kate Faulkner>in,  we're  not  showing  them  case  studies.  We're  not  showing 

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<v Kate Faulkner>them  of  the  successful  people.  We  move  1. 2  million 

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<v Kate Faulkner>households  a  year,  or  houses  get  traded  between  sellers  and 

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<v Kate Faulkner>buyers.  And  350  of those are  first  time  buyers.  So  there's  loads 

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<v Kate Faulkner>of  first  time  buyers.  They're  the  biggest  parts of the market.

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<v Phil Spencer>Are they really? The biggest part  of  the  market?

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<v Kate Faulkner>Yeah,  effectively.

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<v Phil Spencer>Because  they  are  such  an  important  part  of the market.

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<v Kate Faulkner>Huge.

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<v Phil Spencer>If  we  don't  have  first  time  buyers,  the  whole  thing 

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<v Phil Spencer>grounds  to  a  halt.

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<v Kate Faulkner>Well,  slightly  interesting,  that  used  to  happen.  But if  you  think 

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<v Kate Faulkner>of  the  nature  of  our  population  now,  we're  aging.  So 

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<v Kate Faulkner>what  we  saw  through  the  pandemic  was  first  time  buyers 

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<v Kate Faulkner>were  struggling  more  to  get  on  the  market  to  start 

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<v Kate Faulkner>off  with,  but  then  you  had  second  steppers  and  people 

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<v Kate Faulkner>trading  down  swapping  with  each  other.  But  having  said  that, 

0:09:02.100 --> 0:09:05.429
<v Kate Faulkner>so  weirdly,  that's  why  the  market  grew  when  nobody  thought 

0:09:05.429 --> 0:09:07.949
<v Kate Faulkner>it  would  do,  because  we'd  lose  the  first  time  buyers. 

0:09:08.160 --> 0:09:10.470
<v Kate Faulkner>But  again,  first  time  buyers  stayed  in  because  we  have 

0:09:10.470 --> 0:09:13.470
<v Kate Faulkner>new  rules,  which  turned  out  to  be  quite  useful,  where 

0:09:13.470 --> 0:09:16.260
<v Kate Faulkner>they're  assessed  at  a  higher  rate  and  they're  on  repayment 

0:09:16.260 --> 0:09:18.809
<v Kate Faulkner>mortgages.  So  that's  why  we  didn't  have  a  crash  in 

0:09:19.080 --> 0:09:23.579
<v Kate Faulkner>2022  when  we  would've  done  normally.  But  they  are  still 

0:09:23.700 --> 0:09:26.579
<v Kate Faulkner>a  massive  part  of  the  market.  And  it's  important  that 

0:09:26.730 --> 0:09:30.570
<v Kate Faulkner>people  get  on  the  ladder,  but we  don't  do  enough  to 

0:09:30.570 --> 0:09:31.050
<v Kate Faulkner>get  them  on.

0:09:31.260 --> 0:09:34.230
<v Phil Spencer>You're  so  right.  The  media  is  full  of  the  stories 

0:09:34.230 --> 0:09:36.750
<v Phil Spencer>of  how  hard  and  tragic,  and  that's-

0:09:37.170 --> 0:09:40.140
<v Kate Faulkner>Yeah.  Well,  you'll  be  asked  the  same,  the  amount  of 

0:09:40.140 --> 0:09:42.690
<v Kate Faulkner>times  you  do  a  London  interview  and  they're  like, " Well, 

0:09:42.690 --> 0:09:45.719
<v Kate Faulkner>it's  half  a  million  to  buy  property."  And I go, " Well,  clearly 

0:09:45.720 --> 0:09:50.040
<v Kate Faulkner>it  isn't.  And  these  are  all  the  properties  you  can 

0:09:50.040 --> 0:09:55.140
<v Kate Faulkner>get  under  250,000."  That's  what  we  should  all  rally  behind, 

0:09:55.740 --> 0:09:57.540
<v Kate Faulkner>and  then  we  can  get  people  on  the  ladder.

0:09:57.600 --> 0:10:00.660
<v Phil Spencer>As  Louise  says,  if  they  don't  understand  the  process  and 

0:10:00.660 --> 0:10:03.660
<v Phil Spencer>it's  a  bit  scary  and  overwhelming,  they  don't  understand  the 

0:10:03.660 --> 0:10:06.840
<v Phil Spencer>language  or  there's  not  people  there  to  help,  then  the 

0:10:06.840 --> 0:10:09.121
<v Phil Spencer>temptation  is  to  sit  back  and  not  tackle it.

0:10:09.121 --> 0:10:11.040
<v Louise Baxter>It's  interest  rates  as  well.  So  there's  a  lot  of 

0:10:11.040 --> 0:10:16.500
<v Louise Baxter>fear  factor  around  interest rates and  the  uncertainty.  And  the  average  consumer 

0:10:16.679 --> 0:10:20.191
<v Louise Baxter>won't  understand  what  interest  rates  are.

0:10:20.191 --> 0:10:20.002
<v Kate Faulkner>Absolutely  (inaudible) .

0:10:20.002 --> 0:10:23.250
<v Louise Baxter>I  know,  exactly.  So  there's  other  things  like  the  plain 

0:10:23.250 --> 0:10:26.370
<v Louise Baxter>numbers  principle.  So  rather  than  writing, " It's  going  to  be 

0:10:26.640 --> 0:10:29.190
<v Louise Baxter>a  4%  interest  rate,"  et  cetera,  et  cetera,  expect  somebody 

0:10:29.190 --> 0:10:31.740
<v Louise Baxter>to  work that  out,  go, " Right,  if  you  borrow £ 100, you're going  to 

0:10:31.740 --> 0:10:34.650
<v Louise Baxter>pay £ 4  back  in  a  year."  Just  make  it  really 

0:10:34.650 --> 0:10:39.690
<v Louise Baxter>simple.  We  over  complicate  everything.  We  use  too  many  acronyms-

0:10:40.000 --> 0:10:39.991
<v Kate Faulkner>(inaudible)   yes.

0:10:39.991 --> 0:10:44.130
<v Louise Baxter>...  especially  industry  acronyms  all  of  the  time.  And  in 

0:10:44.130 --> 0:10:46.559
<v Louise Baxter>my  other  job,  I  work  dealing  with  fraud.  And  the 

0:10:46.559 --> 0:10:48.900
<v Louise Baxter>acronyms  in  that,  I  go  in,  I'm  like, " What's  just 

0:10:48.900 --> 0:10:55.260
<v Louise Baxter>happened?"  And  I  know  the  subject, I know  the  subject.  So  again, 

0:10:55.620 --> 0:10:59.550
<v Louise Baxter>we're  expecting  people  to  identify  themselves  as  not  understanding,  but 

0:10:59.550 --> 0:11:02.969
<v Louise Baxter>also  with  vulnerability,  if  people  are  vulnerable,  they  might  not 

0:11:02.970 --> 0:11:06.540
<v Louise Baxter>know at  that  time,  or  they  wouldn't  want  to  ever  admit 

0:11:06.600 --> 0:11:08.190
<v Louise Baxter>that  vulnerability,  which  is  the  other  thing.

0:11:08.190 --> 0:11:09.510
<v Kate Faulkner>I  think  that's  a  really  important  point.

0:11:09.690 --> 0:11:12.480
<v Louise Baxter>I  think  it's  17%  of  people  would  say, " I've  got 

0:11:12.480 --> 0:11:15.959
<v Louise Baxter>a  characteristic  of  vulnerability,"  but  the  (inaudible)   acronym  then, 

0:11:15.960 --> 0:11:21.569
<v Louise Baxter>the  Financial  Conduct  Authority  are  saying  it's  about  49%  of 

0:11:21.570 --> 0:11:25.050
<v Louise Baxter>us  have  got  a  characteristic  that  points  to  vulnerability.  So 

0:11:25.290 --> 0:11:26.280
<v Louise Baxter>people  don't  know  that  they're  vulnerable at a particular time.

0:11:26.280 --> 0:11:29.131
<v Kate Faulkner>And I'd  actually  say  anybody  buying  a  home  is vulnerable because-

0:11:29.131 --> 0:11:30.059
<v Louise Baxter>Yeah,  I  agree.

0:11:30.059 --> 0:11:32.790
<v Kate Faulkner>...  most  people  buy,  having  a  baby,  getting  divorced,  getting 

0:11:32.790 --> 0:11:34.920
<v Kate Faulkner>married,  somebody's  died,  they're  in  debt.  Those are the-

0:11:34.920 --> 0:11:38.880
<v Louise Baxter>Or they've got  an  inheritance.  And  again,  that causes  vulnerability,  a  cash  influx.

0:11:41.370 --> 0:11:43.170
<v Kate Faulkner>It does. So I think everybody should  be  treated  in  that  vain.  You're  absolutely  right.

0:11:43.170 --> 0:11:45.809
<v Phil Spencer>Where  does  neurodivergence  sit  in  all  of  this?

0:11:46.020 --> 0:11:50.700
<v Louise Baxter>So neurodivergence,  it's  one  in  seven  of  us.  So  about  over 

0:11:50.700 --> 0:11:55.620
<v Louise Baxter>15% of  the  latest  statistics  of  people  that  are  neurodivergent.  So 

0:11:55.620 --> 0:11:58.380
<v Louise Baxter>again,  there's  different  ways  that  can  cause  vulnerability  or  not. 

0:11:58.380 --> 0:12:00.720
<v Louise Baxter>It  depends  what  you're  doing.  It  depends  where  you  are 

0:12:00.720 --> 0:12:03.420
<v Louise Baxter>in  your  journey  of  neurodivergence  in  relation  to  what's  happening, 

0:12:03.690 --> 0:12:09.420
<v Louise Baxter>but  it  can  cause  situational  or  marketplace  vulnerability,  especially  in 

0:12:09.420 --> 0:12:13.380
<v Louise Baxter>relation  to  understanding  the  information  that's  provided  to  you.
 So 

0:12:13.380 --> 0:12:15.420
<v Louise Baxter>there's  different  things  that  you  can  do.  So  for  example, 

0:12:15.420 --> 0:12:18.929
<v Louise Baxter>if  you've  got  attention  deficit,  sometimes  a  very  busy  website 

0:12:18.929 --> 0:12:21.150
<v Louise Baxter>will  be  so  overwhelming,  you  just  can't  engage  with  it. 

0:12:21.660 --> 0:12:25.080
<v Louise Baxter>Or  if  you  are  on  the  autistic  spectrum,  you  might 

0:12:25.080 --> 0:12:29.460
<v Louise Baxter>need  communication  in  a  very  literal,  direct  way.  But  it's 

0:12:29.910 --> 0:12:35.070
<v Louise Baxter>subjective.  So  with  any  of this, the  vulnerability  piece,  whether  it's  neurodivergence, 

0:12:35.070 --> 0:12:40.920
<v Louise Baxter>whether  it's  financial  difficulties,  lack  of  language  skills,  ask  that  person, "

0:12:41.100 --> 0:12:43.440
<v Louise Baxter>What do  you  need?"  So  if  you  strip  it  out, " What do 

0:12:43.440 --> 0:12:44.488
<v Louise Baxter>you  need?  How  can  we  help  you"-

0:12:44.489 --> 0:12:45.271
<v Phil Spencer>So  as  a  broker  listening  to  this, ask them what they need.

0:12:45.271 --> 0:12:50.219
<v Louise Baxter>I  would  suggest  you should  do  a  bit  of  learning  around 

0:12:50.220 --> 0:12:52.950
<v Louise Baxter>what  vulnerability  looks  like  so  that  you  might  have  some 

0:12:53.010 --> 0:12:56.850
<v Louise Baxter>pointers  around  how  you  would  identify  it.  But  the  minute 

0:12:56.850 --> 0:12:59.189
<v Louise Baxter>you  think, " Actually,  I'm  not  sure  this  person's  understanding  this 

0:12:59.190 --> 0:13:02.970
<v Louise Baxter>information  or  something  I'm  not  sure  about"; " What  can  we 

0:13:02.970 --> 0:13:05.070
<v Louise Baxter>do  to  help  you  to  ensure  that  you  get  what 

0:13:05.070 --> 0:13:08.100
<v Louise Baxter>you  need  from  this  situation?"  And  it  could  be  simple 

0:13:08.100 --> 0:13:10.679
<v Louise Baxter>things  like  print  it  out,  let  them  read  it,  print 

0:13:10.679 --> 0:13:13.350
<v Louise Baxter>it  out  size  14  font  double  spacing  on  the  paging 

0:13:13.350 --> 0:13:15.900
<v Louise Baxter>so  that  you  can  read  it  easier.  Time,  do  you 

0:13:15.900 --> 0:13:18.000
<v Louise Baxter>want  to  invite  somebody  with  you,  a  trusted  person  with 

0:13:18.000 --> 0:13:20.160
<v Louise Baxter>you  who  can  then  take  the  information  away  and  then 

0:13:20.160 --> 0:13:22.050
<v Louise Baxter>explain  it  in  a  way  that  you  can  understand?

0:13:22.050 --> 0:13:22.800
<v Phil Spencer>That'd  be  me.

0:13:22.979 --> 0:13:22.980
<v Louise Baxter>Yeah. Me.

0:13:22.980 --> 0:13:27.120
<v Kate Faulkner>But you know,  I  think  this  is  really  important,  because  what  I'm 

0:13:27.450 --> 0:13:30.630
<v Kate Faulkner>quite  shocked  at  is  with  some  of  the  consumer  duty 

0:13:30.630 --> 0:13:31.800
<v Kate Faulkner>work  that's  been  happening-

0:13:31.830 --> 0:13:34.950
<v Phil Spencer>Yes.  We've  talked  on  this  podcast  about  consumer  duty.  Surely 

0:13:35.760 --> 0:13:37.110
<v Phil Spencer>that's  what  this  is  about,  isn't  it?

0:13:37.320 --> 0:13:40.410
<v Kate Faulkner>Well,  it  kind  of is.  And  I'm  not  no  expert  on 

0:13:40.410 --> 0:13:43.590
<v Kate Faulkner>this,  but  the  bit  that  horrifies  me  is  that  you 

0:13:43.890 --> 0:13:47.490
<v Kate Faulkner>can  do  explainers,  but  you  can't  give  advice.  And  for 

0:13:47.490 --> 0:13:49.860
<v Kate Faulkner>me,  if  I  wanted  to  change  the  world  tomorrow,  which 

0:13:49.860 --> 0:13:53.880
<v Kate Faulkner>I  do,  my  big  plea  is  that  I  want  every 

0:13:53.880 --> 0:13:56.700
<v Kate Faulkner>first  time  buyer,  before  they  do  anything  in  the  property 

0:13:56.700 --> 0:13:59.610
<v Kate Faulkner>space,  to  go  and  talk  to  a  broker.  Because  there's  1.

0:13:59.880 --> 0:14:02.250
<v Kate Faulkner>2  million  moves,  as  we've  mentioned;  every  single  one  of 

0:14:02.250 --> 0:14:05.220
<v Kate Faulkner>those  is  different.  None  of  them  are  same,  why  they're 

0:14:05.220 --> 0:14:08.819
<v Kate Faulkner>buying,  why  they're  selling,  the  type  of  property,  particularly  for 

0:14:08.820 --> 0:14:12.540
<v Kate Faulkner>first  time  buyers.
 Good  brokers  are  worth  their  weight  in 

0:14:12.540 --> 0:14:16.290
<v Kate Faulkner>gold.  I don't want  them  to  fill  in  a  calculator.  I  want 

0:14:16.290 --> 0:14:18.210
<v Kate Faulkner>them  to  go  and  see  a  broker,  because  that's  the 

0:14:18.210 --> 0:14:21.090
<v Kate Faulkner>person  who  can  hold  their  hand  throughout  all  of  it. 

0:14:21.330 --> 0:14:24.960
<v Kate Faulkner>And  one  that  does  the  amazing  work  and  takes  on 

0:14:24.990 --> 0:14:28.320
<v Kate Faulkner>board  the  work  that  you've  done,  they  can  really  help 

0:14:28.320 --> 0:14:31.290
<v Kate Faulkner>people  out  because  I've  done  loads  of  things  where  I've 

0:14:31.290 --> 0:14:33.630
<v Kate Faulkner>been  asked, " Oh,  Kate,  we  want  to  sell  properties  without 

0:14:33.630 --> 0:14:35.580
<v Kate Faulkner>agents,"  and  this.  And  I've  run  away  from  all  of 

0:14:35.580 --> 0:14:38.970
<v Kate Faulkner>it,  because  you  need  a  person.  You  need  a  face- to-

0:14:38.970 --> 0:14:42.540
<v Kate Faulkner>face,  I  think,  because  a  calculator  tells  you  nothing,  and-

0:14:42.540 --> 0:14:45.480
<v Phil Spencer>Yeah.  And  we  all  live  in  our  own  unique  circumstances 

0:14:45.480 --> 0:14:45.661
<v Phil Spencer>in  our  own situations.

0:14:45.661 --> 0:14:48.990
<v Kate Faulkner>Absolutely.  And  it's  only  by  sitting  with  a  broker  that 

0:14:48.990 --> 0:14:53.130
<v Kate Faulkner>you  can  understand  that.  And  I've  just  done  a  remortgage. 

0:14:53.550 --> 0:14:57.690
<v Kate Faulkner>And  it  was  weird,  because  I  literally  just  filled  in 

0:14:57.690 --> 0:15:01.560
<v Kate Faulkner>a  few  boxes  and  it  was  all  done.  And  I 

0:15:01.560 --> 0:15:03.750
<v Kate Faulkner>was  more  stressed  by  that  than  talking  to  a  broker 

0:15:03.750 --> 0:15:08.130
<v Kate Faulkner>about  it  because  I  couldn't  discuss  anything.

0:15:08.910 --> 0:15:08.911
<v Phil Spencer>You didn't know if it was the right thing.

0:15:08.911 --> 0:15:13.020
<v Kate Faulkner>I wasn't allowed to,  and  I  hated  that.  So  for  me,  please,  as 

0:15:13.020 --> 0:15:16.290
<v Kate Faulkner>a  broker  or  a  first  time  buyer,  get  together,  sit, 

0:15:16.290 --> 0:15:19.290
<v Kate Faulkner>whether  it's  over  Zoom  or  whatever  it  might  be.  But 

0:15:19.440 --> 0:15:22.680
<v Kate Faulkner>don't  do  it  all  online.  I  think  that  is  really 

0:15:22.680 --> 0:15:24.450
<v Kate Faulkner>not  the  place  for  the  work  we  do.

0:15:24.450 --> 0:15:28.470
<v Phil Spencer>Louise,  has  consumer  duty  changed  the  conversation  when  it  comes 

0:15:28.470 --> 0:15:29.310
<v Phil Spencer>to  vulnerability?

0:15:29.610 --> 0:15:32.220
<v Louise Baxter>It  has.  There's  still  a  way  to  go,  I  would 

0:15:32.220 --> 0:15:36.180
<v Louise Baxter>say.  So  it's  all  about  ensuring  people  get  better  outcomes, 

0:15:36.840 --> 0:15:40.260
<v Louise Baxter>but  there's  still  sometimes  a  disconnect  with  what  we're  saying 

0:15:40.260 --> 0:15:43.680
<v Louise Baxter>and  what  people are  actually  hearing.  I don't think  we  do  enough  of 

0:15:43.680 --> 0:15:46.860
<v Louise Baxter>checking  that  people  actually  understand  the  information  that  we've  given 

0:15:46.860 --> 0:15:50.310
<v Louise Baxter>to  them.  So  from  a  broker  perspective,  that  would  just  be, "

0:15:50.520 --> 0:15:52.410
<v Louise Baxter>Can  you  explain  the  decision  you've  just  made  and  why 

0:15:52.410 --> 0:15:55.739
<v Louise Baxter>you've  made  it?"
 So  to  the  consumer,  so  if  a 

0:15:55.740 --> 0:15:57.720
<v Louise Baxter>consumer  goes, " I'm  going  to  take  that  deal  or  I 

0:15:57.720 --> 0:16:00.900
<v Louise Baxter>want  that,"  it's  just  a  case  of  questioning, " Can  you 

0:16:00.900 --> 0:16:03.900
<v Louise Baxter>tell  me  why?"  And  if  that  is, " Oh,  because  this, 

0:16:03.900 --> 0:16:06.030
<v Louise Baxter>this  and  this,"  you  can  check  their  understanding  of  it 

0:16:06.240 --> 0:16:08.970
<v Louise Baxter>to  ensure  that  they  get  the  best  outcomes  for  them 

0:16:08.970 --> 0:16:12.240
<v Louise Baxter>personally,  because  again,  we're  all  going  to  make  different  decisions. 

0:16:12.240 --> 0:16:14.580
<v Louise Baxter>Like  my  broker,  I  dealt  with  on WhatsApp. We  would  text  all 

0:16:14.580 --> 0:16:16.770
<v Louise Baxter>day  because  I  was  at  work, I  didn't  have  time  to 

0:16:16.770 --> 0:16:19.020
<v Louise Baxter>talk  to  him.  It  also  meant  I  could  go  back 

0:16:19.020 --> 0:16:21.030
<v Louise Baxter>and  look  at  what  he'd  put  so  I  had  time 

0:16:21.030 --> 0:16:21.181
<v Louise Baxter>to  read it.

0:16:21.181 --> 0:16:24.930
<v Kate Faulkner>Yeah. But  at  least  you  had  a  conversation  one- to- one, 

0:16:25.230 --> 0:16:29.370
<v Kate Faulkner>and  I  think  that's  really  what  we  mustn't  lose  with 

0:16:29.370 --> 0:16:32.190
<v Kate Faulkner>the  work  that's  going  on and  with  the  AI  and  everything. 

0:16:32.370 --> 0:16:34.830
<v Kate Faulkner>That  one- to- one  conversation  is  so  critical.

0:16:35.190 --> 0:16:40.350
<v Phil Spencer>What  else  needs  to  change  to  improve  the  experience  for 

0:16:40.350 --> 0:16:41.130
<v Phil Spencer>first  time  buyers?

0:16:41.580 --> 0:16:44.070
<v Kate Faulkner>So  I  think  a  lot  of it  for  me  just  goes 

0:16:44.070 --> 0:16:48.870
<v Kate Faulkner>to  real  basics.  They  don't  understand  the  costs  and  they 

0:16:48.900 --> 0:16:52.110
<v Kate Faulkner>don't  understand  when  they  have  to  pay  things.  Those  are 

0:16:52.110 --> 0:16:56.640
<v Kate Faulkner>two  absolutely  critical  things.  They  don't  understand  the  significance  of 

0:16:56.640 --> 0:17:01.020
<v Kate Faulkner>becoming  self- employed  and  that  their  change  in  circumstance  will 

0:17:01.020 --> 0:17:04.560
<v Kate Faulkner>cause  a  problem,  or  indeed,  going  back  to  mortgage  insurance, 

0:17:04.560 --> 0:17:08.129
<v Kate Faulkner>the  importance  of  having  things  like  that.
 So  for  me, 

0:17:08.160 --> 0:17:11.730
<v Kate Faulkner>it's  making  sure  that  they  have  that  broker  by  their 

0:17:11.730 --> 0:17:14.369
<v Kate Faulkner>side  from  the  start.  If  you  can  get  in  with 

0:17:14.369 --> 0:17:17.879
<v Kate Faulkner>somebody  before  they  start  looking  for  property,  you  can  help 

0:17:17.880 --> 0:17:21.750
<v Kate Faulkner>them.  If  you  appear  halfway  through,  I'm  really  sorry,  we've 

0:17:21.750 --> 0:17:26.010
<v Kate Faulkner>lost  them.  It's  about  getting  them at the  start  and  making  sure 

0:17:26.010 --> 0:17:28.710
<v Kate Faulkner>that  they've  understood  those  costs  and  when  to  pay,  particularly 

0:17:28.710 --> 0:17:31.560
<v Kate Faulkner>because you've  got  things  like  lifetime  ISAs,  help- to- buy  ISAs. 

0:17:31.770 --> 0:17:34.409
<v Kate Faulkner>There's  been  some  very  confusing  messaging  on  those  as  well. 

0:17:34.680 --> 0:17:39.570
<v Kate Faulkner>So  for  me,  life  is  much  more  simple,  and  just 

0:17:39.570 --> 0:17:41.280
<v Kate Faulkner>make  sure  they've  got  a  broker  by  their  side  through 

0:17:41.280 --> 0:17:44.399
<v Kate Faulkner>WhatsApp  or whatever it  is,  and  have  that  one- to- one  conversation.

0:17:44.400 --> 0:17:48.210
<v Phil Spencer>Louise,  anything  else  that  needs  to happen or  is  happening?

0:17:49.380 --> 0:17:52.439
<v Louise Baxter>The  language  needs  to  be  so  simplified.  You  have  to 

0:17:52.440 --> 0:17:54.600
<v Louise Baxter>imagine  that  you  are  talking  to  somebody  that  has  never 

0:17:54.600 --> 0:17:57.810
<v Louise Baxter>done  this  before,  and we are  so  bad  at  that.  Even  things 

0:17:57.810 --> 0:18:00.300
<v Louise Baxter>like if you're  talking  about  redemptions,  if  you  went  and  did  a 

0:18:00.300 --> 0:18:02.609
<v Louise Baxter>poll  outside  on  the  street,  most  consumers  will  go, " I 

0:18:02.609 --> 0:18:05.580
<v Louise Baxter>don't  know  what  that is. I  don't  know  what  a  redemption  is. 

0:18:05.580 --> 0:18:06.000
<v Louise Baxter>Don't  know  what it is."

0:18:06.000 --> 0:18:06.002
<v Kate Faulkner>(inaudible)  really.

0:18:06.002 --> 0:18:09.690
<v Louise Baxter>But  again,  we  have  all  of  this,  it's  written  in ... 

0:18:10.020 --> 0:18:12.869
<v Louise Baxter>So  even  with  my  mortgage,  for  example,  it  came  on 

0:18:12.960 --> 0:18:17.970
<v Louise Baxter>thin  paper,  small  print  that  I  can't  read properly because  my  eyesight's 

0:18:17.970 --> 0:18:19.920
<v Louise Baxter>not  particularly  good.  I  don't  want  to  have  to  take 

0:18:19.920 --> 0:18:23.550
<v Louise Baxter>photos  of  things  and  then  zoom  in on them.  So  it's  simplify 

0:18:23.550 --> 0:18:27.660
<v Louise Baxter>the  language,  make  it  easier  to  read,  so  more  spacing. 

0:18:27.690 --> 0:18:31.320
<v Louise Baxter>It's  really  simple  things:  white  spacing  on  pages,  dark  black 

0:18:31.320 --> 0:18:34.590
<v Louise Baxter>font  in  a  font  that  is  really  good  for  people 

0:18:34.590 --> 0:18:36.960
<v Louise Baxter>that  are  dyslexic  so that  then  that  you're  not  having  a 

0:18:36.960 --> 0:18:39.750
<v Louise Baxter>situation  where  people  aren't  able  to  access  it.  But  also 

0:18:39.750 --> 0:18:43.320
<v Louise Baxter>allow  that  time  for  questioning  as  well.
 So  it's  be 

0:18:43.320 --> 0:18:47.129
<v Louise Baxter>kind,  it's  ask  questions,  don't  make  assumptions  about  people  as 

0:18:47.130 --> 0:18:50.010
<v Louise Baxter>well.  So  if  you  think  somebody's  vulnerable,  don't  treat  them 

0:18:50.010 --> 0:18:53.970
<v Louise Baxter>like  they're  vulnerable.  It's  disempowering.  So  empathy.  If  you  can't 

0:18:53.970 --> 0:18:59.040
<v Louise Baxter>empathize,  sympathize.  And  have  those  really  open  conversations  where  if 

0:18:59.040 --> 0:19:03.869
<v Louise Baxter>you're  with  a  broker,  you  cultivate  that  relationship  that  no 

0:19:03.869 --> 0:19:06.151
<v Louise Baxter>question  I  ask  is  stupid.  That's  what ...  I mean-

0:19:06.151 --> 0:19:06.152
<v Kate Faulkner>It's a nice way of putting it.

0:19:06.152 --> 0:19:10.709
<v Phil Spencer>Yes. How many times have I  spoken  to  my  broker  and  go, " Sorry  about  the 

0:19:10.710 --> 0:19:12.571
<v Phil Spencer>silly  question,  but" ...  And I work in the world, but I've still got silly questions. Yeah.

0:19:12.571 --> 0:19:12.781
<v Louise Baxter>Yeah, and  you  will, because-

0:19:12.781 --> 0:19:14.002
<v Phil Spencer>But she says it's not a silly question  (inaudible) -

0:19:14.002 --> 0:19:14.003
<v Louise Baxter>No question's silly. That's the thing, isn't it?

0:19:13.980 --> 0:19:23.399
<v Kate Faulkner>But  also,  everything  changes  so  often  in  our  world.  The 

0:19:23.400 --> 0:19:25.530
<v Kate Faulkner>way  you  bought  a  home  last  year  isn't  the  same 

0:19:25.530 --> 0:19:27.869
<v Kate Faulkner>way  you  buy  it  this  year;  stamp  duty  changes,  all 

0:19:27.869 --> 0:19:31.530
<v Kate Faulkner>of  those  things that we've  mentioned  before.  There's  a  lot  of  external 

0:19:31.530 --> 0:19:33.810
<v Kate Faulkner>factors  that  influence  how  you  buy  and  sell  a  home 

0:19:34.200 --> 0:19:38.699
<v Kate Faulkner>that  the  industry  has  no  control  over;  interest  rates,  as 

0:19:38.700 --> 0:19:42.330
<v Kate Faulkner>you  mentioned.  And  I  think  that's  quite  hard.  And  we 

0:19:42.330 --> 0:19:45.869
<v Kate Faulkner>understand  the  implications  of  it,  but  I  think  we  have 

0:19:45.869 --> 0:19:49.440
<v Kate Faulkner>to  know  that,  again,  every  time  everybody  moves,  it's  different. 

0:19:49.710 --> 0:19:51.600
<v Kate Faulkner>And  you  can  move  five  years  ago;  it  doesn't  mean 

0:19:51.600 --> 0:19:52.859
<v Kate Faulkner>you'll  understand  how  to  move  now.

0:19:52.859 --> 0:19:53.340
<v Louise Baxter>Absolutely.

0:19:53.640 --> 0:19:56.880
<v Kate Faulkner>And  there  are  changes  afoot,  so  that's  really  good.  So 

0:19:56.880 --> 0:19:58.320
<v Kate Faulkner>we  have  some  really  exciting  time-

0:19:58.380 --> 0:19:58.470
<v Phil Spencer>Sure. And there's more coming.

0:19:58.530 --> 0:20:00.630
<v Kate Faulkner>More  coming.  Yes.  I  couldn't  be  more  excited.

0:20:00.810 --> 0:20:03.570
<v Louise Baxter>I  think if you were  to  treat  everybody  as  if  they  were  vulnerable, 

0:20:03.570 --> 0:20:05.520
<v Louise Baxter>which  they  are,  which  we've  said  when they're  buying  a  house, 

0:20:05.520 --> 0:20:08.161
<v Louise Baxter>you'll  design  an  inclusive  service,  which  everyone  will  benefit  from.

0:20:08.161 --> 0:20:08.970
<v Kate Faulkner>Love that. Really  love  that.

0:20:09.150 --> 0:20:14.369
<v Louise Baxter>So  things like  the  Amazon  Alexas,  for  example,  they  were  designed 

0:20:14.369 --> 0:20:18.270
<v Louise Baxter>with  vulnerability  at  the  start  of  that  journey.  Everybody  benefits 

0:20:18.270 --> 0:20:20.220
<v Louise Baxter>from  having  some  sort  of  device  like  that  in a  house 

0:20:20.220 --> 0:20:24.510
<v Louise Baxter>now.  Zebra  crossings,  drop  curbs.  A  bendy  straw  was  designed 

0:20:24.510 --> 0:20:26.609
<v Louise Baxter>for  people  in  hospital  to  be  able  to  drink.  Who 

0:20:26.609 --> 0:20:29.280
<v Louise Baxter>doesn't  like  a  bendy  straw?  It's  these  sort  of  inclusive 

0:20:29.280 --> 0:20:32.129
<v Louise Baxter>service  provision  things.  If  we  start  at  the  beginning  of 

0:20:32.130 --> 0:20:34.500
<v Louise Baxter>our  journey  thinking, " Right,  everyone  we  deal  with  is  vulnerable 

0:20:34.500 --> 0:20:37.740
<v Louise Baxter>or  potentially  vulnerable,"  we  will  build  it  so  that  we'll 

0:20:37.740 --> 0:20:40.590
<v Louise Baxter>all  go, " That  was  easy.  I  understood  that."

0:20:40.619 --> 0:20:47.490
<v Phil Spencer>Yes. And  it  is  only  when  somebody  understands ...  particularly,  I  mean, 

0:20:47.490 --> 0:20:49.230
<v Phil Spencer>the  process  of  buying  a  house  is  complicated  enough,  but 

0:20:49.859 --> 0:20:53.460
<v Phil Spencer>the  financial  implications  of  buying  a  house.  It  is  only 

0:20:53.460 --> 0:20:56.430
<v Phil Spencer>when  people  understand  it  properly  that  they're  in  a  better 

0:20:56.430 --> 0:21:00.149
<v Phil Spencer>position  to  negotiate  a  better  house  price,  they're  in  a 

0:21:00.150 --> 0:21:03.750
<v Phil Spencer>better  position  to  negotiate  a  better  mortgage  deal  and  lower 

0:21:03.750 --> 0:21:07.530
<v Phil Spencer>interest  rates  if  they  understand  what  they  need  to  do 

0:21:07.530 --> 0:21:10.500
<v Phil Spencer>in  order  to  pull  that  off.  So  it  is  absolutely 

0:21:10.500 --> 0:21:14.100
<v Phil Spencer>crucial.
 So  brokers  are  often  the  key  people  that  buyers 

0:21:14.100 --> 0:21:17.850
<v Phil Spencer>have  a  relationship  hopefully  through  the  whole  process.  And  their 

0:21:17.850 --> 0:21:22.020
<v Phil Spencer>role  is  absolutely  pivotal,  particularly  for  first  time  buyers.  How 

0:21:22.020 --> 0:21:25.350
<v Phil Spencer>do  you  think  they  can  help  buyers  understand  the  process 

0:21:25.590 --> 0:21:27.090
<v Phil Spencer>and  also  some  of  the  language?

0:21:27.629 --> 0:21:31.500
<v Louise Baxter>I  think you  have  your  key  information  document.  I  think  there's 

0:21:31.500 --> 0:21:34.200
<v Louise Baxter>one  of  those  where  you  either  simplify  the  language  completely, 

0:21:34.200 --> 0:21:36.149
<v Louise Baxter>but  that's  living  in  a  utopia  that's  not  going  to 

0:21:36.150 --> 0:21:39.240
<v Louise Baxter>happen.  People  are  going  to  still  use  complicated  language.  But 

0:21:39.240 --> 0:21:41.520
<v Louise Baxter>you  can  have  an  explanation  sheet  of  all  the  important 

0:21:41.520 --> 0:21:44.670
<v Louise Baxter>bits  that  you  need  to  understand,  which  in  my  opinion, 

0:21:44.670 --> 0:21:48.000
<v Louise Baxter>should  be  given  to  consumers  at  every  touchpoint.  So  not 

0:21:48.000 --> 0:21:50.280
<v Louise Baxter>just  once.  We  give  the  information  to  them  more  than 

0:21:50.280 --> 0:21:52.350
<v Louise Baxter>once  to  check  their  understanding.  We  also  give  it  to 

0:21:52.350 --> 0:21:54.990
<v Louise Baxter>them  in  different  formats.  Do  you  need  it  in  a 

0:21:54.990 --> 0:21:58.290
<v Louise Baxter>text  message?  Do  you  need  it in a WhatsApp? Do you need it  written  down?  Do  you 

0:21:58.290 --> 0:22:00.330
<v Louise Baxter>need  it  printed?  Do  you  need  me to have  a  face- to-

0:22:00.330 --> 0:22:02.700
<v Louise Baxter>face  with  you?  Like  you've  said,  some  people  prefer  that 

0:22:02.700 --> 0:22:06.750
<v Louise Baxter>sort  of  communication.  So  tailor  your  communication  to  the  consumer, 

0:22:06.930 --> 0:22:09.330
<v Louise Baxter>but  make  sure  that  they  get  that  information  on  more 

0:22:09.330 --> 0:22:10.619
<v Louise Baxter>than  one  occasion  as  well.

0:22:11.790 --> 0:22:12.840
<v Phil Spencer>And  that  they  understand  it.

0:22:12.840 --> 0:22:13.438
<v Louise Baxter>And  that  they  understand  it.

0:22:13.439 --> 0:22:14.730
<v Phil Spencer>Kate,  any  thoughts  from  you  just  to  finish  off  with?

0:22:15.570 --> 0:22:18.869
<v Kate Faulkner>Yeah. So I think  for  me,  it's  about  making  sure  that  as  a 

0:22:18.869 --> 0:22:21.540
<v Kate Faulkner>mortgage  broker,  you  don't  stay  in  your  office  because  that's 

0:22:21.540 --> 0:22:24.780
<v Kate Faulkner>where  first  time  buyers  aren't  living.  So  I'd  be  out 

0:22:24.930 --> 0:22:29.310
<v Kate Faulkner>at  shopping  centers,  sitting  there, " Have  you  got  some  questions," 

0:22:29.310 --> 0:22:32.220
<v Kate Faulkner>whatever  it  might  be.  And  also  you  can  do  things 

0:22:32.220 --> 0:22:35.040
<v Kate Faulkner>like  who  are  the  biggest  employers  in  your  area?  It 

0:22:35.040 --> 0:22:37.950
<v Kate Faulkner>might  be  the  NHS.  It  might  be  Experian  or  something, 

0:22:38.520 --> 0:22:42.359
<v Kate Faulkner>big  Barclays  indeed.  And  make  sure  that  you're  going  into 

0:22:42.359 --> 0:22:45.929
<v Kate Faulkner>those  offices  and  offering  them  help  because  as  it's  one 

0:22:45.930 --> 0:22:48.390
<v Kate Faulkner>of  the  most  stressful  events,  if  you  can  take  away 

0:22:48.390 --> 0:22:50.820
<v Kate Faulkner>that  stress,  then  it's  not  going  to  affect  their  day 

0:22:50.820 --> 0:22:53.490
<v Kate Faulkner>job.  So  I  think  that's  important.
 The  second  thing  is, 

0:22:53.700 --> 0:22:55.830
<v Kate Faulkner>one  of  the  things  we're  doing  on  the  council  is 

0:22:55.830 --> 0:23:00.900
<v Kate Faulkner>we're  starting  to  prepare  now  consumer  education,  everything  from  start 

0:23:00.900 --> 0:23:03.840
<v Kate Faulkner>to  finish  of the  buying  and  selling  process,  but  it's  cross 

0:23:03.840 --> 0:23:07.530
<v Kate Faulkner>communication  that's  all  been  signed  off  from  everybody  from  lender 

0:23:07.530 --> 0:23:10.950
<v Kate Faulkner>through  to  removal.  So  how  to  move  by  1: 00 

0:23:10.950 --> 0:23:15.090
<v Kate Faulkner>PM,  how  to  deal  with  fraud,  which  I'll  now  check 

0:23:15.090 --> 0:23:15.719
<v Kate Faulkner>with  you  if  that's  right.

0:23:15.750 --> 0:23:15.990
<v Louise Baxter>Yeah, of course.

0:23:17.070 --> 0:23:19.080
<v Kate Faulkner>So  what  we  want  to  do  is  we  want  to 

0:23:19.080 --> 0:23:21.540
<v Kate Faulkner>make  sure  that,  exactly  as  you  said,  they  go to  an 

0:23:21.540 --> 0:23:24.480
<v Kate Faulkner>agent,  they  get  the  same  information  bit  by  leaflet,  however 

0:23:24.510 --> 0:23:26.790
<v Kate Faulkner>they  want  to  receive  it.  They  then  go  to  the 

0:23:26.790 --> 0:23:30.240
<v Kate Faulkner>conveyancing  lawyer,  they  get  the  same  information.  So  we  have 

0:23:30.240 --> 0:23:33.300
<v Kate Faulkner>to,  as  an  industry,  even  though  we're  very  siloed  in 

0:23:33.300 --> 0:23:37.590
<v Kate Faulkner>our  different  sectors,  we  have  to  share  consumer  information  and 

0:23:38.070 --> 0:23:39.960
<v Kate Faulkner>make  sure  that  we  all  agree  to  say  the  same 

0:23:39.960 --> 0:23:43.350
<v Kate Faulkner>thing,  because  that  can  cause  a  lot  of  confusion.
 So 

0:23:43.530 --> 0:23:46.560
<v Kate Faulkner>any  broker  that  wants  to  get  involved,  we'd  love  to 

0:23:46.890 --> 0:23:48.659
<v Kate Faulkner>have  you,  and  that's  what  we're  hoping  to  make  the 

0:23:48.660 --> 0:23:52.050
<v Kate Faulkner>difference  this  year,  is  get  some  key  information  out  and 

0:23:52.050 --> 0:23:54.780
<v Kate Faulkner>all  work  together  to  be  saying  the  same  things,  same 

0:23:54.780 --> 0:23:58.890
<v Kate Faulkner>information,  whatever  format  it  may  be in. If we  can  achieve  that,  wow, 

0:23:58.890 --> 0:23:59.820
<v Kate Faulkner>what  a  difference  it'll  make.

0:24:00.060 --> 0:24:02.369
<v Phil Spencer>Are  there  things  that  you're  seeing  brokers  do  that  are 

0:24:02.369 --> 0:24:05.880
<v Phil Spencer>innovative  that are  sort  of  changing  it  up,  or  any  thoughts, 

0:24:05.880 --> 0:24:07.230
<v Phil Spencer>suggestions  on  what  they  might  do?

0:24:07.560 --> 0:24:10.890
<v Kate Faulkner>Well,  I  do  a  lot  of  shows,  things  we  used 

0:24:10.890 --> 0:24:13.409
<v Kate Faulkner>to  do  them  before  the  pandemic,  and  I  think  that's 

0:24:13.410 --> 0:24:14.250
<v Kate Faulkner>a  great  way  to  reach  people.

0:24:14.250 --> 0:24:15.119
<v Phil Spencer>As  in  a  roadshow,  or ...

0:24:15.420 --> 0:24:18.689
<v Kate Faulkner>Well,  you go to  first  time  buyer  shows  or  you  can  do 

0:24:19.440 --> 0:24:21.869
<v Kate Faulkner>your  own  show.  So  if  you've  got  a  reasonable  broker 

0:24:21.869 --> 0:24:24.960
<v Kate Faulkner>office  or  if  you  work  with  agents,  just  doing  small 

0:24:24.960 --> 0:24:28.109
<v Kate Faulkner>evenings.  We've  done  that  a  lot  where  you  might  only 

0:24:28.109 --> 0:24:30.510
<v Kate Faulkner>get  10  people  around  the  table.  But  the  lovely  thing 

0:24:30.510 --> 0:24:32.970
<v Kate Faulkner>about  our  industry,  if you get  10  people  around a  table  and  they 

0:24:32.970 --> 0:24:37.560
<v Kate Faulkner>get  a  good  experience,  they're  going  to  tell  another 100.  So 

0:24:38.130 --> 0:24:40.109
<v Kate Faulkner>you  start,  and  you  can  start  with  small  groups  and 

0:24:40.109 --> 0:24:42.930
<v Kate Faulkner>then  you  can  build  them  bigger.
 But  that  for  me 

0:24:42.930 --> 0:24:45.840
<v Kate Faulkner>is  the  thing  that  I  love,  is  when  I  go 

0:24:45.840 --> 0:24:47.910
<v Kate Faulkner>out  and  about  and  I  go  to  shows  or  I 

0:24:47.910 --> 0:24:51.689
<v Kate Faulkner>go  to  events  for  first  time  buyers,  and  there  the 

0:24:51.690 --> 0:24:55.800
<v Kate Faulkner>brokers  are.  And  they're  talking  about  it  and  they're  explaining 

0:24:55.800 --> 0:24:59.520
<v Kate Faulkner>things  ideally  before  people  move.  That's  what  we've  got  to 

0:24:59.520 --> 0:25:02.399
<v Kate Faulkner>get  good  at,  is  don't  wait  until  they  want  to 

0:25:02.400 --> 0:25:04.859
<v Kate Faulkner>move,  because  actually,  you  might  need  to  speak  to  them 

0:25:04.859 --> 0:25:08.040
<v Kate Faulkner>three  years  beforehand.  And  those  are  the  ones  that  I 

0:25:08.040 --> 0:25:12.300
<v Kate Faulkner>think  do  the  best  and  get  the  best  customers,  because 

0:25:12.330 --> 0:25:14.280
<v Kate Faulkner>you've  already  trained  them  before  they  turn  up  at  your 

0:25:14.280 --> 0:25:15.119
<v Kate Faulkner>door  with the  property.

0:25:15.180 --> 0:25:16.830
<v Louise Baxter>I  really  liked  what  you  said  about  telling  stories-

0:25:16.830 --> 0:25:16.831
<v Kate Faulkner>A story's good, every time.

0:25:16.831 --> 0:25:20.130
<v Louise Baxter>Because  it  makes  it  relatable  every  time  and  relevant  and 

0:25:20.130 --> 0:25:24.900
<v Louise Baxter>memorable.  So  I'll  remember  that  story.  So  it's  memorable,  which 

0:25:24.900 --> 0:25:28.470
<v Louise Baxter>makes  it  relevant  to  our  lives  rather  than  something  that's 

0:25:28.470 --> 0:25:30.359
<v Louise Baxter>beyond  us  that  we  don't  currently  need  to  know.

0:25:30.540 --> 0:25:33.449
<v Phil Spencer>In  a  similar  vein,  I  talk  about  making  decisions  in 

0:25:33.450 --> 0:25:35.310
<v Phil Spencer>the  heat  of  battle.  The  heat  of  battle  when  you're 

0:25:35.310 --> 0:25:37.619
<v Phil Spencer>house  hunting,  is  you  found  a  house  and  you're  negotiating 

0:25:37.619 --> 0:25:40.409
<v Phil Spencer>a  price  and you're  right  involved  in  it.  Last  thing  you 

0:25:40.410 --> 0:25:44.070
<v Phil Spencer>want  to  do  then  is  start  understanding  a  mortgage  and 

0:25:44.280 --> 0:25:45.300
<v Phil Spencer>making  those  decisions.

0:25:45.480 --> 0:25:45.481
<v Kate Faulkner>100%, yeah.

0:25:45.481 --> 0:25:50.369
<v Phil Spencer>You want to have  done  that  months  before  in  a  really  calm,  quiet, 

0:25:50.369 --> 0:25:51.540
<v Phil Spencer>considered  way.

0:25:52.440 --> 0:25:54.450
<v Louise Baxter>So  the  work that I  do  in  fraud,  it's  called  a  hot 

0:25:54.450 --> 0:25:56.940
<v Louise Baxter>state.  So  the  criminals  are  really ... and I'm  not  saying  it's  the 

0:25:56.940 --> 0:25:59.010
<v Louise Baxter>same,  but  it's a  very  similar  state.  You  get  pushed  into 

0:25:59.280 --> 0:26:02.280
<v Louise Baxter>a  position  where  there's  scarcity,  you've  got  to  make  a 

0:26:02.280 --> 0:26:05.490
<v Louise Baxter>decision  quickly.  You're  in  a  high  pressure  situation.  So  if 

0:26:05.490 --> 0:26:09.510
<v Louise Baxter>you  get  somebody  contacting  you,  a  criminal  who's  trying  to 

0:26:09.510 --> 0:26:11.760
<v Louise Baxter>say  that  they're  your  bank,  for  example,  who's  an  imposter 

0:26:11.760 --> 0:26:15.090
<v Louise Baxter>fraud,  they  will  be  like, " Your  account's  been  hijacked.  We 

0:26:15.090 --> 0:26:16.000
<v Louise Baxter>need  to  move  your  money  quickly."

0:26:16.000 --> 0:26:16.560
<v Kate Faulkner>(inaudible)   yeah.

0:26:16.560 --> 0:26:18.750
<v Louise Baxter>So  when  you're  buying  a  house,  you're  pushed  into  a 

0:26:18.750 --> 0:26:21.688
<v Louise Baxter>similar  mental  health  state.  So  it's  a  hot  state  because 

0:26:21.689 --> 0:26:23.939
<v Louise Baxter>you've  got  to  move  quick  or  you  might  lose  that 

0:26:23.940 --> 0:26:26.129
<v Louise Baxter>particular  house: " Oh,  we  need  to  lock  that  mortgage  in 

0:26:26.130 --> 0:26:28.679
<v Louise Baxter>before  the  interest  rates  are  relooked  at  next  month."  So 

0:26:28.680 --> 0:26:32.040
<v Louise Baxter>there's  all  of  these  things,  which  means  our  decision- making 

0:26:32.040 --> 0:26:35.340
<v Louise Baxter>may  not  be  as  objective  or  as  sound  as  if 

0:26:35.340 --> 0:26:38.100
<v Louise Baxter>we  can  have  a  moment  to  consider  the  information  and 

0:26:38.100 --> 0:26:41.700
<v Louise Baxter>understand  it all  properly.  So  like  you  say,  mortgage  before  you 

0:26:41.700 --> 0:26:42.750
<v Louise Baxter>are  in  that  hot  state.

0:26:42.750 --> 0:26:44.941
<v Phil Spencer>Coming  back  to  Kate's  point,  yeah.  Get  onto  your broker nice and early.

0:26:44.941 --> 0:26:51.630
<v Kate Faulkner>Absolutely. And if you've got  that  relationship,  the  first  person  you  should  call  hopefully 

0:26:51.930 --> 0:26:54.660
<v Kate Faulkner>when  you're  being  pushed  into  something  or  feel  under  pressure 

0:26:54.750 --> 0:26:58.020
<v Kate Faulkner>is  the  broker.  And  whenever  I  talk  to  people,  I'm 

0:26:58.020 --> 0:27:02.640
<v Kate Faulkner>just  like, " Hold."  Never  make an offer when you're  panicked.

0:27:02.760 --> 0:27:02.820
<v Louise Baxter>Yeah, take a breath.

0:27:02.820 --> 0:27:06.420
<v Kate Faulkner>Take  a  breath.  Don't  care  what  anybody's  telling  you,  because 

0:27:07.830 --> 0:27:10.080
<v Kate Faulkner>just  know  over  time,  if  it's  the  right  property,  you'll 

0:27:10.080 --> 0:27:13.260
<v Kate Faulkner>get  it.  So  step  back.

0:27:16.619 --> 0:27:16.619
<v Phil Spencer>You heard it here first.

0:27:16.619 --> 0:27:16.620
<v Kate Faulkner>Absolutely.

0:27:16.620 --> 0:27:19.590
<v Phil Spencer>Thank you  both  so  much.  An  exciting  year  ahead.  Lots  to  achieve.

0:27:19.590 --> 0:27:20.850
<v Kate Faulkner>It  is.  Well,  thanks  for  having  us.

0:27:20.850 --> 0:27:21.060
<v Louise Baxter>Thanks for having me.

0:27:21.960 --> 0:27:26.010
<v Phil Spencer>That  was  Louise  Baxter,  consumer  champion  and  co- CEO  of 

0:27:26.010 --> 0:27:29.730
<v Phil Spencer>Consumer  Friend,  and  Kate  Faulkner,  who's  chair  of  the  Home 

0:27:29.730 --> 0:27:34.230
<v Phil Spencer>Buying  and  Selling  Council  and  founder  of  propertychecklists. co. uk.


0:27:34.470 --> 0:27:37.020
<v Phil Spencer>Just  to  point  out,  we're  recording  this  on the  2nd  of 

0:27:37.020 --> 0:27:41.520
<v Phil Spencer>February  2026.  The  views  expressed  by  myself  and  external  guests 

0:27:41.730 --> 0:27:45.060
<v Phil Spencer>are  not  necessarily  the  views  of  Barclays.  Thanks  for  listening 

0:27:45.240 --> 0:27:48.990
<v Phil Spencer>to  Mortgage  Insider  from  Barclays.  I'm  Phil  Spencer.  If  you're 

0:27:48.990 --> 0:27:51.660
<v Phil Spencer>listening  to  the  podcast,  you  can  now  watch  the  video 

0:27:51.660 --> 0:27:56.369
<v Phil Spencer>on  Spotify.  Subscribe  to  Mortgage  Insider  on  your  favorite  podcast 

0:27:56.369 --> 0:27:59.698
<v Phil Spencer>app.  Join  us  again  next  month.  Hope  to  see  you  then.