WEBVTT - Taking The Courage Challenge

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<v Robert>June 14th, 2026. Welcome to the Women and Money podcast,

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<v Robert>as well as everyone smart enough to listen. Hi everybody, Robert,

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<v Robert>the producer here. Now, I know that on the last

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<v Robert>Ask KT and Suze Anything episode, Suze mentioned that she

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<v Robert>was thinking about going over her faves today.

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<v Robert>But see, I needed to travel this weekend, and I

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<v Robert>asked Suze if we could do a best of today

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<v Robert>as a favor to me, since I'm gonna be in

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<v Robert>a place with kind of dodgy internet and editing might

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<v Robert>be a little tough. And Suze Orman, being the best

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<v Robert>boss and friend ever, said that was OK.

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<v Robert>So what we're gonna do today is revisit an episode

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<v Robert>from late last year, which is also really good to

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<v Robert>have at the top of your feed right now. It's

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<v Robert>called Taking the Courage Challenge. Suze and KT will be

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<v Robert>back with a brand new podcast this coming Thursday.

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<v Robert>Enjoy.

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<v Suze>I did a Suze School about a woman that we

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<v Suze>decided to call Susan.

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<v Suze>And what happened to her in terms of her very

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<v Suze>good friend asking her to take her money from a

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<v Suze>successful financial adviser where she was making money and give

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<v Suze>it to this woman's son who was a brand new

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<v Suze>financial adviser just so he could look like he was

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<v Suze>doing well and attracting big clients and because her son

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<v Suze>was only going to charge her 1% versus this extraordinary

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<v Suze>adviser that was charging her 1.5%.

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<v Suze>Well, I have to tell you that podcast generated more email,

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<v Suze>in a way that I didn't expect.

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<v Suze>So many of you wrote and said, Suze, that happens

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<v Suze>to me all the time, not necessarily about me transferring

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<v Suze>my account, but I just get so afraid. One friend

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<v Suze>tells me to do this, another friend tells me to

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<v Suze>do that. My spouse tells me to do this. I'm

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<v Suze>just so afraid. And what can you tell me about

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<v Suze>being afraid?

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<v Suze>So, what's interesting is that I hear from so many women,

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<v Suze>you would imagine that, the Women and Money podcast, and

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<v Suze>everybody's smart enough to listen. But what I love so

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<v Suze>much about this podcast is that really the majority of

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<v Suze>people that are listening are 50, 60, 70, 80, and

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<v Suze>so on.

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<v Suze>I love that because there's not another podcast out there

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<v Suze>that specializes in getting financially mature, financially older, the decisions

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<v Suze>you have to make and face when you are ill,

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<v Suze>when you are old, you can't work anymore. And I

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<v Suze>remember when I was 45 years of age and my

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<v Suze>first book was You've Earned It, Don't Lose It, Mistakes

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<v Suze>You Can't Afford to Make When You Retire. But what

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<v Suze>did I know about retirement, really? I was 45.

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<v Suze>Now I am 30 years older than that, and I

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<v Suze>know a lot about retirement. I know about getting ill.

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<v Suze>I know about making mistakes. I know certain things. So,

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<v Suze>I love that I have my elderly community, and I

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<v Suze>love the ones that are young enough, 25, 30, that

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<v Suze>are enjoying it as well.

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<v Suze>But what is still true from so many women is this...

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<v Suze>Regardless of your age, regardless of your income level, even

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<v Suze>your background, all of your stories sound the same.

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<v Suze>That you're earning more than ever before, you're saving, you're investing,

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<v Suze>you're doing everything that I've told you to do over

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<v Suze>all these years, but deep down you are all still afraid.

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<v Suze>And I got two or three emails about three weeks ago,

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<v Suze>and these women were so accomplished, and the two of

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<v Suze>you know who you are, because I wrote you back

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<v Suze>significant long emails to help you and raise you up,

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<v Suze>not so much from your finances, but out of your

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<v Suze>fear and out of your self-doubt.

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<v Suze>But all of you, you're still scared, you're scared that

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<v Suze>the market's gonna crash. You're scared that you're gonna make

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<v Suze>just one mistake and you're gonna lose it all. You're

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<v Suze>scared that somehow it's going to all slip away.

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<v Suze>You know, I used to call it that we all

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<v Suze>have this bag lady syndrome that we imagined ourselves, not me,

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<v Suze>by the way, that we imagined ourselves being powerless and

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<v Suze>penniless and living on the streets.

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<v Suze>And the only way that could ever happen.

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<v Suze>It is if you're powerless cause remember you and your

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<v Suze>money are one and when you are powerless you tend

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<v Suze>to make mistakes with your money but when you're powerful

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<v Suze>you always tend to do the right thing and I

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<v Suze>just have to be honest, you know, cause it's starting

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<v Suze>to get to me, for I can teach you what

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<v Suze>to invest in, but I have to tell you, everybody,

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<v Suze>that's just not enough.

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<v Suze>But I also need to teach you about fear because

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<v Suze>you can have money and still not have peace, and that,

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<v Suze>my dear friends is not the way to live life. Remember,

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<v Suze>as I just said a second ago you and your

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<v Suze>money are one. So if you fear your money, you

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<v Suze>in essence are fearing yourself.

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<v Suze>So, here is what I need you to get once again,

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<v Suze>and I have told you this before, but since this

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<v Suze>is Suze School, how about if we take out our

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<v Suze>Suze notebooks and we write this down.

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<v Suze>Money doesn't erase fear. Do you remember me telling you this?

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<v Suze>Courage does.

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<v Suze>Courage, one of the eight qualities of a wealthy woman.

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<v Suze>Actually, the third quality, just so you know, courage is

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<v Suze>what shows up when you finally stop running from your

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<v Suze>finances and start standing in your power, when you stop

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<v Suze>running from self-doubt.

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<v Suze>My second book that I ever wrote was The 9

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<v Suze>Steps to Financial Freedom, and truthfully, in my opinion, the

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<v Suze>best book I ever wrote.

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<v Suze>And I would always say, if you can just take

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<v Suze>one step towards your money, which means taking one step

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<v Suze>towards yourself, since you and your money are one.

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<v Suze>You and your money will take 9 steps back towards you.

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<v Suze>But you know, the truth is I've seen it over

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<v Suze>and over again.

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<v Suze>Women who are brilliant.

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<v Suze>Women who are responsible, hardworking.

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<v Suze>Yet for some reason they carry this quiet anxiety about money.

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<v Suze>And a lot of the women that I've been writing

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<v Suze>back and forth with, not like they're only making 10,000

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<v Suze>a year, they're making 100,000 a year, 150,000, one's making 350,000,

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<v Suze>and she's still scared to death.

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<v Suze>So what do they do?

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<v Suze>They check their accounts constantly. They second guess every decision.

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<v Suze>They feel guilty for spending and worried about not saving enough.

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<v Suze>And here's the truth, the fear isn't about numbers. It's

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<v Suze>about trust.

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<v Suze>Trusting yourself, trusting that you know what's right for you,

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<v Suze>trusting that you can handle everything and whatever comes next.

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<v Suze>And when you build everybody that kind of trust with yourself,

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<v Suze>that's when your relationship with money and who you are transforms,

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<v Suze>because fear can't survive where confidence lives. You know, I

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<v Suze>just want to say this a little, and then I'll

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<v Suze>go on with this.

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<v Suze>I have a sister-in-law, KT's twin sister, and Lynn, I

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<v Suze>know you're going to hear this, and I'm so proud

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<v Suze>of her.

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<v Suze>And I may have told you this again a little

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<v Suze>bit ago because I never know what I say or

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<v Suze>I don't cause I just kind of speak in the

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<v Suze>microphone and I never remember what I've said after I

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<v Suze>said it, so excuse me if I already told you this,

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<v Suze>but I'm so proud of her and her husband Tom,

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<v Suze>by the way, and Lynn is starting to really learn

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<v Suze>about stocks and feeling confident enough about deciding what stocks

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<v Suze>she wants to buy with their money.

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<v Suze>I love that. I love that. I love that.

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<v Suze>But here's the truth. What I find fascinating is that,

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<v Suze>do you know that women today, women, women control nearly

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<v Suze>a third of all the wealth in this country? Can you

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<v Suze>just imagine that? And that number is growing every single year.

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<v Suze>But still, most women say they don't feel confident making

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<v Suze>financial decisions, really, everybody.

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<v Suze>Really.

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<v Suze>But, you know what's so funny, when women do invest,

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<v Suze>studies show that they all outperform men, because women are steady,

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<v Suze>they're thoughtful, and they think long term.

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<v Suze>So maybe we need to stop calling this and where

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<v Suze>everybody says, Suze, I want to be risk averse. Please,

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<v Suze>I don't want to invest my money. I want to

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<v Suze>be risk averse.

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<v Suze>And I keep telling them that's not what you want

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<v Suze>to be. You want to be what I call risk aware.

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<v Suze>Write it down. Where you are aware of the risk

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<v Suze>that you are taking. Is it a big risk? Is

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<v Suze>it a small risk? It is a risk to do

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<v Suze>absolutely nothing. I want you to be risk aware, and

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<v Suze>that's exactly what will build wealth that lasts you forever.

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<v Suze>Awareness, preparation, and courage, that's the real power trio, everybody.

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<v Suze>Those are the three things I want you to be now.

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<v Suze>I want you to be aware. I want you to prepare,

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<v Suze>and I want you to have courage.

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<v Suze>But let's be honest, and let me go back a

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<v Suze>second here.

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<v Suze>Because fear has been following women and money for generations,

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<v Suze>which is why I wrote the book Women and Money,

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<v Suze>maybe the second greatest book I ever wrote.

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<v Suze>'Cause, you know, women, it's true, and if you think

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<v Suze>that we're not socialized to think this, you are wrong,

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<v Suze>because I know when I'm in a room with people

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<v Suze>and I just freely talk about money, I know, how

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<v Suze>much was that? How much do you make? How much

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<v Suze>did you spend? What's your real estate commission, all of that,

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<v Suze>they look at me like I am nuts, and that's

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<v Suze>because women.

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<v Suze>We were taught that talking about money was impolite, that

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<v Suze>asking questions made us difficult, that wanting independence made us selfish.

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<v Suze>But I got news for you, everybody. Starting with this podcast,

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<v Suze>those days are over. Financial fear is not your inheritance,

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<v Suze>do you hear me? It's a habit, and habits can

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<v Suze>be broken.

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<v Suze>And the way you break it is with knowledge. You

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<v Suze>learn to plan. You take small actions, and before you

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<v Suze>know it, you have built confidence. And when confidence shows up,

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<v Suze>I'm here to tell you, everybody, fear packs up and leaves.

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<v Suze>So, here's your courage challenge for the week, and I

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<v Suze>may have given this to you before.

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<v Suze>But if I have, you need to still do it.

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<v Suze>Step one, I want you to name the fear. What

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<v Suze>are you afraid of? And I want you to write

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<v Suze>it down, and I don't want you to sugarcoat it.

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<v Suze>Then, I want you to just face the facts. I

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<v Suze>want you to look at your numbers. You can't change

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<v Suze>what you won't confront. And the reason that I want

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<v Suze>you to do that is, given the women that I've

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<v Suze>been doing plans with who have written me that touched

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<v Suze>my heart, so I answered them personally, once they saw

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<v Suze>the numbers really.

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<v Suze>They weren't afraid any more. They weren't afraid cause they

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<v Suze>saw the truth, the truth that they weren't willing to

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<v Suze>look at.

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<v Suze>And step three, can you just make one small move,

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<v Suze>just one.

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<v Suze>Whether it's increase your automatic savings, or maybe you're adjusting

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<v Suze>your investment allocation up to you.

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<v Suze>Or maybe you're asking one financial question you've been afraid

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<v Suze>to ask.

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<v Suze>But just take one small move and step four, rinse

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<v Suze>and repeat.

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<v Suze>Because courage isn't built in a moment, it's not. It's

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<v Suze>built in motion.

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<v Suze>And here again is what I want you to remember

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<v Suze>from this podcast. Courage isn't the absence of fear. It's

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<v Suze>the decision to move forward despite it. Did you hear me?

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<v Suze>Courage isn't the absence of fear. It's the decision to

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<v Suze>move forward despite it.

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<v Suze>Remember, you don't need permission to be powerful cause you

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<v Suze>already are. You know, I've said this before that in China,

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<v Suze>they say women hold up half the sky.

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<v Suze>And I've always said, but in the United States of America,

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<v Suze>women hold up the entire sky. I believe from the

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<v Suze>bottom of my heart that you have more power in

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<v Suze>your little finger women than everybody else, and I'll let

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<v Suze>you decide who that is, have in both of their hands.

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<v Suze>So don't wait for the right time. I don't want

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<v Suze>you to wait for the right market. I don't want

0:14:43.729 --> 0:14:46.590
<v Suze>you to wait for someone to come and rescue you.

0:14:47.010 --> 0:14:51.380
<v Suze>You've got the money now. It's time to get the courage.

0:14:52.179 --> 0:14:55.059
<v Suze>All right, there's only one thing that I want you

0:14:55.059 --> 0:14:57.210
<v Suze>to remember when it comes to your money, and it

0:14:57.210 --> 0:15:03.159
<v Suze>is this people first, then money, then things. Now you

0:15:03.580 --> 0:15:05.599
<v Suze>stay safe. Bye-bye.