1 00:00:41,619 --> 00:00:46,278 Suze: August 11th, 2024. Welcome everybody to the Women and Money 2 00:00:46,290 --> 00:00:51,400 Suze: podcast as well as everybody smart enough to listen. Suze 3 00:00:51,409 --> 00:00:58,680 Suze: O here and yes, we are back. We got electricity back, 4 00:00:58,689 --> 00:01:04,199 Suze: having lost it after we dropped the last podcast on Sunday. 5 00:01:05,028 --> 00:01:10,768 Suze: And we got electricity back approximately seven o'clock on Thursday 6 00:01:10,778 --> 00:01:11,488 Suze: night 7 00:01:12,360 --> 00:01:17,540 Suze: and there we are. So, I look back on things 8 00:01:17,550 --> 00:01:19,910 Suze: and I have to tell you we actually on some 9 00:01:19,919 --> 00:01:25,230 Suze: level enjoyed it even though it was hot. We slept outside. 10 00:01:25,500 --> 00:01:29,819 Suze: It wasn't so bad. Just so, you know, I actually 11 00:01:29,830 --> 00:01:36,300 Suze: got used to total silence. No music, no little ding, ding, 12 00:01:36,309 --> 00:01:41,429 Suze: dings that you have an email on my phone. No television, 13 00:01:41,809 --> 00:01:46,379 Suze: no air conditioning, worrying where you can hear it. No 14 00:01:46,389 --> 00:01:54,839 Suze: fans swirling. Nothing. It was really incredible dinners just sitting 15 00:01:54,849 --> 00:01:59,830 Suze: down and eating and talking without maybe the television on, 16 00:01:59,839 --> 00:02:00,709 Suze: in the back. 17 00:02:01,559 --> 00:02:05,660 Suze: So, we actually had a great, great time, believe it 18 00:02:05,669 --> 00:02:06,300 Suze: or not. 19 00:02:07,379 --> 00:02:11,520 Suze: And truthfully when I look at the stock market 20 00:02:12,350 --> 00:02:15,929 Suze: went up, went down, went down, went up. That was 21 00:02:15,940 --> 00:02:19,919 Suze: quite a week, wasn't it again? But if you look 22 00:02:19,929 --> 00:02:21,970 Suze: at where we ended on Friday, 23 00:02:23,000 --> 00:02:26,649 Suze: it was almost identical to where we were in many 24 00:02:26,660 --> 00:02:29,978 Suze: ways a week before that. 25 00:02:31,179 --> 00:02:37,460 Suze: So hopefully many of you just stayed the course. Hopefully 26 00:02:37,470 --> 00:02:39,880 Suze: many of you did not look on the day that 27 00:02:39,889 --> 00:02:42,699 Suze: was really down big and you sold out because you 28 00:02:42,710 --> 00:02:43,559 Suze: were afraid. 29 00:02:44,419 --> 00:02:47,239 Suze: And hopefully you understand 30 00:02:47,979 --> 00:02:53,800 Suze: that the key to successful investing is just be patient. 31 00:02:54,429 --> 00:02:59,039 Suze: Know that you are invested in the right areas of 32 00:02:59,050 --> 00:03:00,279 Suze: the stock market. 33 00:03:01,160 --> 00:03:06,210 Suze: Know that you are investing the correct way, which is 34 00:03:06,220 --> 00:03:12,710 Suze: dollar cost averaging know that you have time on your 35 00:03:12,720 --> 00:03:15,359 Suze: side where you're not gonna need to touch this money 36 00:03:15,369 --> 00:03:17,948 Suze: for at least five years or longer 37 00:03:18,710 --> 00:03:22,529 Suze: and just have faith in what you have invested in 38 00:03:23,029 --> 00:03:28,350 Suze: and don't let the markets dictate you selling, 39 00:03:29,190 --> 00:03:33,008 Suze: you sell when something has changed, 40 00:03:33,770 --> 00:03:37,490 Suze: the area is out of favor, it's going to go down. 41 00:03:37,500 --> 00:03:42,380 Suze: It might not come back, you sell for really good reasons, 42 00:03:42,500 --> 00:03:48,589 Suze: but most of the time you just keep what you have, 43 00:03:49,440 --> 00:03:53,779 Suze: I hope you learned that lesson last week. A few 44 00:03:53,789 --> 00:03:57,100 Suze: things that I just want to tell you before I 45 00:03:57,110 --> 00:04:00,360 Suze: talk about the things that I do want to talk about, 46 00:04:00,649 --> 00:04:06,690 Suze: which is Alliant Credit Union. Now, I had given hints 47 00:04:06,910 --> 00:04:11,360 Suze: that if you wanted to invest in certificates of deposit 48 00:04:11,369 --> 00:04:14,899 Suze: at Alliant Credit Union. And if you wanted a certificate 49 00:04:14,910 --> 00:04:18,919 Suze: of deposit, that is where you should invest 50 00:04:19,390 --> 00:04:22,849 Suze: because they still offered the highest rate 51 00:04:23,829 --> 00:04:27,209 Suze: invested in such a way where the money was safe, 52 00:04:27,820 --> 00:04:33,488 Suze: the highest rate for the times that they were offering it, 53 00:04:33,769 --> 00:04:37,410 Suze: meaning the maturity dates of the CDs. 54 00:04:38,790 --> 00:04:41,390 Suze: However, on Friday, 55 00:04:42,250 --> 00:04:47,190 Suze: the rates did change, they went down and just as 56 00:04:47,200 --> 00:04:50,618 Suze: I told you, rates were going to start to go 57 00:04:50,630 --> 00:04:56,109 Suze: down everywhere across the board. Not by a lot, but 58 00:04:56,119 --> 00:05:02,339 Suze: little by little, they will eventually go down. So the 59 00:05:02,350 --> 00:05:04,928 Suze: 12 to 17 month certificate 60 00:05:05,279 --> 00:05:07,909 Suze: that I was asking all of you if you want 61 00:05:07,920 --> 00:05:11,179 Suze: to lock your money up at a great rate. Please 62 00:05:11,190 --> 00:05:18,159 Suze: look at that one is now at 4.75%. The 18 63 00:05:18,220 --> 00:05:25,738 Suze: month certificate is at 4.40% and the two year certificate 64 00:05:25,750 --> 00:05:33,950 Suze: is 4.20% and the three year certificate now is at 4.05%. 65 00:05:34,279 --> 00:05:39,940 Suze: Those are all annual percentage yields. So still great rates 66 00:05:39,950 --> 00:05:40,899 Suze: for the time, 67 00:05:41,600 --> 00:05:45,380 Suze: but don't take rates really for granted. 68 00:05:46,250 --> 00:05:49,709 Suze: And as I told you, what you really wanna watch 69 00:05:49,720 --> 00:05:55,190 Suze: is that 10 year Treasury, as I mentioned last Sunday, 70 00:05:55,390 --> 00:05:58,988 Suze: it went down. It's now back at about 4% 71 00:05:59,769 --> 00:06:03,549 Suze: but you really wanna watch that because that will tell 72 00:06:03,559 --> 00:06:04,829 Suze: you and dictate 73 00:06:05,738 --> 00:06:09,239 Suze: as I've said to you over and over again. Really? 74 00:06:09,250 --> 00:06:14,040 Suze: What is happening out there right now? We seem to 75 00:06:14,049 --> 00:06:19,230 Suze: be stable but you just never know. So you prepare 76 00:06:19,238 --> 00:06:24,320 Suze: yourself and you have investments in things that make sense 77 00:06:24,329 --> 00:06:27,368 Suze: no matter what happens out there. 78 00:06:28,488 --> 00:06:31,890 Suze: Next thing I want to talk about is our good 79 00:06:31,899 --> 00:06:38,429 Suze: friend Keith Fitzgerald. Now I talked to Keith after our 80 00:06:38,440 --> 00:06:41,709 Suze: electricity and everything went on. I think it was on 81 00:06:41,720 --> 00:06:45,910 Suze: Friday and we had a long, long talk and I 82 00:06:45,920 --> 00:06:46,829 Suze: was like, Keith, 83 00:06:47,619 --> 00:06:53,149 Suze: these markets may go down. Maybe. yes, maybe, no, we 84 00:06:53,160 --> 00:06:57,399 Suze: don't know. But if they do go down or if 85 00:06:57,410 --> 00:07:00,950 Suze: certain stocks in certain areas go down, 86 00:07:01,579 --> 00:07:04,959 Suze: we have to take advantage of those things. Keith, this 87 00:07:04,970 --> 00:07:08,899 Suze: is one of the best buying opportunities out there. So 88 00:07:08,959 --> 00:07:11,910 Suze: when are you going to be ready 89 00:07:12,670 --> 00:07:18,890 Suze: with this investment strategy and selections that we've talked about? 90 00:07:19,369 --> 00:07:22,329 Suze: When are you going to be ready to bring it out? 91 00:07:22,920 --> 00:07:25,839 Suze: And he said to me, I'm in my final testing 92 00:07:25,850 --> 00:07:32,029 Suze: grounds of it right now, Suze, probably September most definitely 93 00:07:32,040 --> 00:07:33,410 Suze: by October 94 00:07:34,200 --> 00:07:37,660 Suze: assuming nothing goes wrong with his testing. And so I 95 00:07:37,670 --> 00:07:42,279 Suze: just want you to know about that and I want 96 00:07:42,290 --> 00:07:44,739 Suze: you to be patient for it 97 00:07:45,619 --> 00:07:50,320 Suze: because one of the hardest things all of you have 98 00:07:50,329 --> 00:07:54,040 Suze: doing is knowing not just what to buy, 99 00:07:54,929 --> 00:07:56,829 Suze: but when to buy it 100 00:07:57,779 --> 00:08:01,959 Suze: and how much to dollar cost average into it. 101 00:08:02,829 --> 00:08:06,619 Suze: All the obstacles that you find when it comes to 102 00:08:06,630 --> 00:08:11,859 Suze: investing in my opinion, most likely will be solved 103 00:08:13,029 --> 00:08:18,410 Suze: with the concept that was created. So be patient for 104 00:08:18,420 --> 00:08:22,730 Suze: that because I think it's going to be coming soon 105 00:08:23,390 --> 00:08:25,440 Suze: and I think all of you are going to be 106 00:08:25,450 --> 00:08:26,440 Suze: surprised 107 00:08:27,510 --> 00:08:31,029 Suze: at what the fee for this service is going to be. 108 00:08:31,410 --> 00:08:36,469 Suze: I think you'll be pleasantly surprised. So that brings us 109 00:08:36,479 --> 00:08:41,330 Suze: to Suze School, take out your notebooks. 110 00:08:42,039 --> 00:08:46,510 Suze: So I was thinking to myself, as many of you 111 00:08:46,520 --> 00:08:48,859 Suze: were sending me emails that I was able to catch 112 00:08:48,869 --> 00:08:53,400 Suze: up on Friday with. And I was realizing that so 113 00:08:53,409 --> 00:08:59,619 Suze: many of you are making serious mistakes when it comes 114 00:08:59,630 --> 00:09:01,859 Suze: to investing your money. 115 00:09:03,280 --> 00:09:07,020 Suze: Let me tell you what I think are the biggest 116 00:09:07,030 --> 00:09:10,919 Suze: mistakes that you make as an investor. 117 00:09:12,369 --> 00:09:18,190 Suze: Your first one seriously is you look at what you had, 118 00:09:18,609 --> 00:09:21,469 Suze: not at what you have. 119 00:09:22,190 --> 00:09:24,130 Suze: Write that down. 120 00:09:24,840 --> 00:09:26,460 Suze: What do I mean by that? 121 00:09:27,520 --> 00:09:30,940 Suze: So you have a stock that you bought, maybe you 122 00:09:30,950 --> 00:09:35,250 Suze: bought 100 shares, maybe 10 shares, maybe 1000 shares and 123 00:09:35,260 --> 00:09:38,159 Suze: you bought it at $30 a share. 124 00:09:39,190 --> 00:09:40,890 Suze: And now that stock 125 00:09:41,929 --> 00:09:47,700 Suze: is all of a sudden at $110 a share a 126 00:09:47,760 --> 00:09:52,380 Suze: year or two later. And you are feeling brilliant. You 127 00:09:52,390 --> 00:09:57,630 Suze: are feeling happy and you are absolutely calculating how much 128 00:09:57,640 --> 00:09:58,309 Suze: money 129 00:09:58,960 --> 00:10:01,460 Suze: that stock has made. You, 130 00:10:02,080 --> 00:10:05,539 Suze: first of all, a stock doesn't make you money until 131 00:10:05,549 --> 00:10:06,890 Suze: you've sold it. Ok? 132 00:10:07,789 --> 00:10:12,809 Suze: But now it's going down and down and now it's 133 00:10:12,820 --> 00:10:15,710 Suze: at $90 a share 134 00:10:16,830 --> 00:10:20,809 Suze: and you're thinking to yourself, oh my God, I've lost money. 135 00:10:21,820 --> 00:10:25,969 Suze: I've lost money. Now, you're upset because it's no longer 136 00:10:25,979 --> 00:10:29,559 Suze: in the $100 area. Now, it's in the $90 area. 137 00:10:30,289 --> 00:10:34,189 Suze: What you're not thinking about is you still have tripled 138 00:10:34,200 --> 00:10:37,579 Suze: your money. You bought that stock at 30 139 00:10:38,909 --> 00:10:42,369 Suze: you didn't buy that stock at 100 something. You bought 140 00:10:42,380 --> 00:10:47,760 Suze: it at 30. So you still have a tremendous gain 141 00:10:47,849 --> 00:10:50,090 Suze: on your money. 142 00:10:51,020 --> 00:10:54,369 Suze: So you have to look at what you have, not 143 00:10:54,380 --> 00:10:55,559 Suze: at what you had. 144 00:10:56,260 --> 00:11:00,108 Suze: You can't look at the gains you had and think 145 00:11:00,119 --> 00:11:03,909 Suze: of them as losses. You need to think as a 146 00:11:03,919 --> 00:11:08,630 Suze: stock that is a great stock or ETF that's declining. 147 00:11:08,849 --> 00:11:12,209 Suze: You can't look at it as a loss. You have 148 00:11:12,219 --> 00:11:14,669 Suze: to look at it as a gain, 149 00:11:15,869 --> 00:11:21,849 Suze: a gain from your original entry point into that stock 150 00:11:22,419 --> 00:11:27,309 Suze: or ETF, now it's possible that you bought it when 151 00:11:27,320 --> 00:11:32,949 Suze: it was above 100 and now it's down to 90 152 00:11:33,030 --> 00:11:34,049 Suze: to 80. 153 00:11:34,710 --> 00:11:37,770 Suze: Now you're looking at losses there. 154 00:11:38,760 --> 00:11:45,059 Suze: But then chances are you made the second mistake and 155 00:11:45,070 --> 00:11:50,900 Suze: the second biggest mistake is you don't dollar cost average. 156 00:11:51,570 --> 00:11:55,960 Suze: You just don't, you take all of your investment money 157 00:11:55,969 --> 00:12:00,030 Suze: that you have and you buy something and let's say 158 00:12:00,039 --> 00:12:01,978 Suze: you buy it at 100. Now, 159 00:12:02,679 --> 00:12:05,239 Suze: all of your money is in that stock. You don't 160 00:12:05,250 --> 00:12:08,699 Suze: have any more money to put in that stock. And 161 00:12:08,710 --> 00:12:14,500 Suze: now it's down at 90,80 maybe even 70. 162 00:12:15,400 --> 00:12:18,789 Suze: It's a great stock, but it's going down 163 00:12:19,820 --> 00:12:22,989 Suze: you don't have the money to now buy it as 164 00:12:23,000 --> 00:12:27,789 Suze: it's going down. Biggest mistake you will ever make 165 00:12:28,780 --> 00:12:32,880 Suze: dollar cost averaging. Because many of you asked me, this 166 00:12:32,890 --> 00:12:36,939 Suze: is what is dollar cost averaging that Suze has always 167 00:12:36,950 --> 00:12:37,880 Suze: talked about? 168 00:12:38,849 --> 00:12:43,090 Suze: Let me give you an example. All of you, whether 169 00:12:43,099 --> 00:12:47,179 Suze: you know it or not, you are dollar cost averaging 170 00:12:47,190 --> 00:12:51,510 Suze: in your employer plans, you know, every single month when 171 00:12:51,520 --> 00:12:53,978 Suze: you have money taken out of your paycheck and they 172 00:12:53,989 --> 00:12:57,390 Suze: put it into your 401k 403 B or TSP. 173 00:12:58,719 --> 00:13:03,479 Suze: No matter where the market is, the money is going in. 174 00:13:03,690 --> 00:13:06,090 Suze: And if the market's down or if your stocks or 175 00:13:06,099 --> 00:13:10,169 Suze: mutual funds are down your dollars, buy more shares. If 176 00:13:10,179 --> 00:13:13,330 Suze: the markets are up your dollars, because it's always the 177 00:13:13,340 --> 00:13:17,000 Suze: same amount every month that's taken out, your dollars will 178 00:13:17,010 --> 00:13:20,340 Suze: buy less shares. But over time, 179 00:13:21,080 --> 00:13:25,590 Suze: your dollars that you've been purchasing with the price has 180 00:13:25,599 --> 00:13:28,219 Suze: been averaged over time. 181 00:13:29,049 --> 00:13:33,510 Suze: And so has the amount of shares that you've been purchasing. 182 00:13:33,729 --> 00:13:37,630 Suze: So let me give you an example. There's two people, 183 00:13:38,000 --> 00:13:43,150 Suze: the very first person has $12,000 that they want to 184 00:13:43,159 --> 00:13:46,909 Suze: invest all at once. They love the stock. They are 185 00:13:46,919 --> 00:13:50,770 Suze: convinced that it's going up and therefore they want to 186 00:13:50,780 --> 00:13:51,830 Suze: buy it now. 187 00:13:52,559 --> 00:13:57,960 Suze: So they take all $12,000 and buy this stock, that's 188 00:13:57,969 --> 00:14:03,599 Suze: $10 a share. So they were able to buy 1200 shares. 189 00:14:03,809 --> 00:14:07,710 Suze: That's what's called lump sum investing. Where you take a 190 00:14:07,719 --> 00:14:12,140 Suze: lump sum of money, you invest it in something and 191 00:14:12,150 --> 00:14:14,260 Suze: that's it. You don't have any more money to put 192 00:14:14,270 --> 00:14:15,419 Suze: in it. All right. 193 00:14:15,869 --> 00:14:19,630 Suze: The second person is smart because they've been listening to 194 00:14:19,640 --> 00:14:21,809 Suze: the women and Money podcast and they've been listening to 195 00:14:21,820 --> 00:14:25,809 Suze: me for almost 40 years now and they've heard me 196 00:14:25,820 --> 00:14:32,250 Suze: say the number one rule of investing is dollar cost averaging. 197 00:14:32,700 --> 00:14:38,359 Suze: So they decide they also have $12,000 to invest. They're 198 00:14:38,369 --> 00:14:44,130 Suze: going to invest it over a year every three months 199 00:14:44,690 --> 00:14:47,669 Suze: or when it makes sense when the stock moves up 200 00:14:47,679 --> 00:14:52,710 Suze: or down, they're going to invest $3000 at a time. 201 00:14:53,429 --> 00:14:58,409 Suze: So they invest $3000 when it's at $10 a share 202 00:14:58,979 --> 00:15:03,780 Suze: and they're able to buy 300 shares. Now, all of 203 00:15:03,789 --> 00:15:08,969 Suze: a sudden this was an aggressive stock. It dropped considerably 204 00:15:09,729 --> 00:15:13,510 Suze: and it dropped down to $8 a share. 205 00:15:14,450 --> 00:15:19,020 Suze: Now they're smart. So they take another $3000 206 00:15:19,669 --> 00:15:23,450 Suze: and they buy it at $8 a share, which allows 207 00:15:23,460 --> 00:15:27,520 Suze: them to buy 375 shares. 208 00:15:28,250 --> 00:15:30,760 Suze: Now, the stock starts to turn around 209 00:15:31,479 --> 00:15:35,619 Suze: and they see that it's up at nine, maybe it's 210 00:15:35,630 --> 00:15:37,419 Suze: gonna start to go up again. 211 00:15:38,169 --> 00:15:41,669 Suze: And here we are almost three quarters of the way 212 00:15:41,679 --> 00:15:43,469 Suze: through the year at this time. 213 00:15:44,309 --> 00:15:49,690 Suze: And so therefore, they take another $3000 they buy it 214 00:15:49,700 --> 00:15:52,000 Suze: again at $9 a share. 215 00:15:52,770 --> 00:15:57,270 Suze: And this time they're buying 333 shares. Now, here we 216 00:15:57,280 --> 00:16:00,320 Suze: are at the end of the year and guess what? 217 00:16:00,330 --> 00:16:01,510 Suze: It's back at 10. 218 00:16:02,450 --> 00:16:06,789 Suze: And so they take their last $3000 and they invest 219 00:16:06,799 --> 00:16:12,150 Suze: it and they're able to buy 300 shares. Now, over 220 00:16:12,159 --> 00:16:17,190 Suze: that year, as the stock went down, you saw they 221 00:16:17,200 --> 00:16:21,190 Suze: were able to buy more shares. Then when they first 222 00:16:21,200 --> 00:16:23,359 Suze: did it, their first purchase, they were able to buy 223 00:16:23,369 --> 00:16:29,809 Suze: 300 shares. Then they bought 375 and 333 and then again, 300. 224 00:16:30,270 --> 00:16:32,030 Suze: So after a year, 225 00:16:33,020 --> 00:16:38,690 Suze: they had accumulated 1308 shares. 226 00:16:39,950 --> 00:16:41,489 Suze: The first person 227 00:16:42,630 --> 00:16:49,429 Suze: had 1200 shares. Remember they had $12,000 they invested it 228 00:16:49,440 --> 00:16:52,799 Suze: all at once. It was at $10 a share. 229 00:16:53,469 --> 00:16:57,690 Suze: So they were able to buy 1200 shares. 230 00:16:58,609 --> 00:17:01,260 Suze: Here we are a year later, 231 00:17:02,270 --> 00:17:06,469 Suze: the first person has now just broken even they still 232 00:17:06,479 --> 00:17:10,930 Suze: have 1200 shares. The stock is at 10. So their 233 00:17:10,939 --> 00:17:15,959 Suze: investment is back to $12,000 where they were one year ago. 234 00:17:16,890 --> 00:17:18,380 Suze: The second person 235 00:17:19,560 --> 00:17:22,780 Suze: by dollar cost averaging in this example, 236 00:17:23,968 --> 00:17:30,529 Suze: has 1308 shares. It's back at $10 a share. So 237 00:17:30,538 --> 00:17:38,769 Suze: now their $12,000 investment is worth $13,080. They are up 238 00:17:38,779 --> 00:17:45,938 Suze: $1080 above what the first person is up. 239 00:17:46,729 --> 00:17:51,448 Suze: That is an example of dollar cost averaging. 240 00:17:52,410 --> 00:17:56,389 Suze: So the biggest mistake, one of them that you make 241 00:17:56,760 --> 00:18:01,390 Suze: is when you make an investment and you invest all 242 00:18:01,400 --> 00:18:05,670 Suze: the money that you have and you don't have anything 243 00:18:05,680 --> 00:18:08,910 Suze: else to put in or take advantage of it when 244 00:18:08,920 --> 00:18:13,130 Suze: it goes down some of these stocks that went down 245 00:18:13,140 --> 00:18:16,329 Suze: dramatically this last week. 246 00:18:17,030 --> 00:18:22,689 Suze: Hopefully you were smart enough to dollar cost average into them. 247 00:18:23,810 --> 00:18:27,989 Suze: So it's just something I really want you to do. 248 00:18:28,520 --> 00:18:32,439 Suze: The next mistake that you make is that you are 249 00:18:32,449 --> 00:18:38,849 Suze: an all or nothing investor. For some reason, you don't 250 00:18:38,859 --> 00:18:42,890 Suze: feel like the concept of dollar cost averaging is something 251 00:18:42,900 --> 00:18:45,719 Suze: that you can do. So you either do something with 252 00:18:45,729 --> 00:18:46,819 Suze: all of your money 253 00:18:47,680 --> 00:18:53,030 Suze: or you do absolutely nothing at all. This last week 254 00:18:53,040 --> 00:18:57,420 Suze: it is possible, could have turned out to be one 255 00:18:57,430 --> 00:19:02,709 Suze: of the best buying opportunities out there. Bar none. 256 00:19:03,750 --> 00:19:08,569 Suze: And so therefore you did nothing. You did nothing. What 257 00:19:08,579 --> 00:19:13,380 Suze: prevented you from taking a small amount of money? I 258 00:19:13,390 --> 00:19:19,129 Suze: don't care if it was $1000, 500 dollars something and 259 00:19:19,140 --> 00:19:24,489 Suze: just dipped your toe into some of these incredible stocks 260 00:19:25,119 --> 00:19:27,010 Suze: that had gone down, 261 00:19:27,739 --> 00:19:29,469 Suze: went down big, 262 00:19:30,680 --> 00:19:33,280 Suze: you know, and I talked about this already to all 263 00:19:33,290 --> 00:19:35,959 Suze: of you. You all were saying, oh, if only I 264 00:19:35,969 --> 00:19:40,290 Suze: had purchased NVIDIA or XYZ or whatever it is when 265 00:19:40,300 --> 00:19:42,680 Suze: it was a lot lower, look how much money I 266 00:19:42,689 --> 00:19:46,469 Suze: could have made. Well, guess what these markets are giving 267 00:19:46,479 --> 00:19:51,760 Suze: you opportunities. But no, you're not doing it. And why 268 00:19:51,770 --> 00:19:55,229 Suze: aren't you doing it? Because for some reason you think 269 00:19:55,239 --> 00:19:57,649 Suze: you have to do something with all of your money 270 00:19:57,680 --> 00:20:00,389 Suze: or you just don't do it at all. 271 00:20:01,400 --> 00:20:07,000 Suze: The key to successful investing is do something with small 272 00:20:07,010 --> 00:20:12,180 Suze: amounts of money if you are afraid, but just keep 273 00:20:12,189 --> 00:20:15,810 Suze: doing it. So you need to look at what you have, 274 00:20:15,819 --> 00:20:17,179 Suze: not at what you had. 275 00:20:18,030 --> 00:20:20,930 Suze: So don't look at stocks as to what they were, 276 00:20:21,280 --> 00:20:24,319 Suze: look at stocks to what they are, what are they 277 00:20:24,329 --> 00:20:28,650 Suze: right now? What have you in your account so that 278 00:20:28,660 --> 00:20:29,849 Suze: you can buy more, 279 00:20:30,920 --> 00:20:34,459 Suze: right? You have to dollar cost average. You can't be 280 00:20:34,469 --> 00:20:37,079 Suze: an all or nothing investor 281 00:20:37,920 --> 00:20:43,339 Suze: and you cannot let fear rule your emotions. 282 00:20:44,130 --> 00:20:48,739 Suze: Biggest mistake you will ever make if you look at 283 00:20:48,750 --> 00:20:54,229 Suze: your portfolio or any of your stocks and you are afraid, 284 00:20:54,550 --> 00:20:59,629 Suze: but yet you know that they're good quality, good management, 285 00:20:59,640 --> 00:21:04,589 Suze: everything is on its side. It just got obliterated 286 00:21:06,219 --> 00:21:07,599 Suze: for a while. 287 00:21:08,589 --> 00:21:13,959 Suze: Go away and don't look ok because if you come 288 00:21:13,969 --> 00:21:16,208 Suze: from a place of fear, 289 00:21:17,000 --> 00:21:22,260 Suze: I promise you you will make the biggest mistake of 290 00:21:22,270 --> 00:21:24,640 Suze: your life. And I just want to tell you a 291 00:21:24,650 --> 00:21:28,660 Suze: little bit of a Suze story for a second as 292 00:21:28,670 --> 00:21:32,060 Suze: to where did I learn about fear? 293 00:21:32,859 --> 00:21:36,560 Suze: And I learned about it when I was a stockbroker 294 00:21:36,680 --> 00:21:41,438 Suze: at Merrill Lynch back in 1980, 1981. Back then 295 00:21:42,339 --> 00:21:45,909 Suze: when you're a stockbroker, you have a book, meaning all 296 00:21:45,920 --> 00:21:49,909 Suze: of your clients were your book. Each one had one 297 00:21:49,920 --> 00:21:53,599 Suze: piece of paper in this book that showed me what 298 00:21:53,609 --> 00:21:57,319 Suze: they bought, how much they bought at when they sold 299 00:21:57,329 --> 00:21:58,989 Suze: or whatever it may be. 300 00:22:00,199 --> 00:22:04,280 Suze: So I was very much in touch with what every 301 00:22:04,290 --> 00:22:08,540 Suze: client I had was doing because I had to literally 302 00:22:08,550 --> 00:22:14,339 Suze: make a physical entry to keep track of their buys 303 00:22:14,349 --> 00:22:18,688 Suze: and their cells for them. This was the day before computers. 304 00:22:19,520 --> 00:22:24,379 Suze: And I started to notice that 305 00:22:25,119 --> 00:22:29,729 Suze: I had a group of people that always made money. 306 00:22:30,449 --> 00:22:34,869 Suze: And then I had another group of people that always 307 00:22:34,880 --> 00:22:36,310 Suze: lost money. 308 00:22:38,910 --> 00:22:44,260 Suze: And I wonder why that was because you see back 309 00:22:44,270 --> 00:22:44,780 Suze: then 310 00:22:45,819 --> 00:22:50,430 Suze: when you like to stock like XYZ stock, you would 311 00:22:50,439 --> 00:22:54,579 Suze: call all your clients and tell them to buy it. 312 00:22:54,589 --> 00:22:58,040 Suze: And let's say they would buy it at $30 a share. 313 00:22:58,800 --> 00:23:02,510 Suze: And undoubtedly sometimes the stocks would go straight up, but 314 00:23:02,520 --> 00:23:05,800 Suze: a lot of times they would go from 30 down 315 00:23:05,810 --> 00:23:09,300 Suze: to 25 maybe back up to 30. But a lot 316 00:23:09,310 --> 00:23:12,989 Suze: of times after we purchased a stock, it went down 317 00:23:13,000 --> 00:23:13,770 Suze: at first. 318 00:23:14,920 --> 00:23:19,540 Suze: So I decided to call all the clients because I 319 00:23:19,550 --> 00:23:23,500 Suze: noticed that the clients that always lost money 320 00:23:24,369 --> 00:23:27,920 Suze: when the stock went from, let's say 30 to 25 321 00:23:27,930 --> 00:23:30,050 Suze: they sold, they would call me and say, just sell 322 00:23:30,060 --> 00:23:30,729 Suze: the stock, 323 00:23:31,660 --> 00:23:34,670 Suze: all the clients that made money. 324 00:23:35,459 --> 00:23:38,089 Suze: I never heard from them. They were fine that it 325 00:23:38,099 --> 00:23:38,839 Suze: went down. 326 00:23:39,760 --> 00:23:43,739 Suze: So when I called them, I said to them, how 327 00:23:43,750 --> 00:23:47,780 Suze: did you feel when I asked you to buy the 328 00:23:47,790 --> 00:23:49,500 Suze: stock XYZ? 329 00:23:50,349 --> 00:23:54,329 Suze: And they said to me, I liked the idea. It 330 00:23:54,339 --> 00:23:57,089 Suze: made sense and I knew in the long run we 331 00:23:57,099 --> 00:24:00,099 Suze: would make money. I said, so you felt secure about it. 332 00:24:00,109 --> 00:24:03,399 Suze: You weren't afraid? And they said, yeah, I said, ok, 333 00:24:03,410 --> 00:24:07,170 Suze: just wondering, then I called all the people 334 00:24:07,969 --> 00:24:12,669 Suze: who had lost money and I asked them, how did 335 00:24:12,680 --> 00:24:16,699 Suze: you feel when I asked you to buy that stock? 336 00:24:17,790 --> 00:24:20,989 Suze: And they said, well, truthfully, Suze, I was afraid, I 337 00:24:21,000 --> 00:24:23,969 Suze: didn't really want to buy it. I, I was afraid. 338 00:24:24,589 --> 00:24:27,089 Suze: And I said, well, why did you buy it then? 339 00:24:27,780 --> 00:24:31,469 Suze: And they said, because you told us to and we 340 00:24:31,479 --> 00:24:34,239 Suze: thought it was a good idea, but still, it just 341 00:24:34,250 --> 00:24:35,920 Suze: didn't quite feel right. 342 00:24:37,979 --> 00:24:42,469 Suze: And then I realized, oh my God, as I looked 343 00:24:42,479 --> 00:24:47,329 Suze: at all the transaction of all the clients, I had 344 00:24:47,510 --> 00:24:50,839 Suze: those that purchase things out of fear. 345 00:24:51,640 --> 00:24:54,739 Suze: And then they were afraid, obviously, even more when the 346 00:24:54,750 --> 00:24:59,020 Suze: stock went down, those were the people that always lost 347 00:24:59,030 --> 00:25:02,819 Suze: money because they were out of the stock when the 348 00:25:02,829 --> 00:25:04,900 Suze: stock eventually came back 349 00:25:05,819 --> 00:25:09,000 Suze: because once you sell, you don't go back in, you're out. 350 00:25:09,680 --> 00:25:12,520 Suze: All the people that consistently made money 351 00:25:13,689 --> 00:25:16,439 Suze: never sold because they weren't afraid 352 00:25:17,349 --> 00:25:22,339 Suze: when they bought it. So, do you understand that one 353 00:25:22,349 --> 00:25:25,050 Suze: of the biggest mistakes you can make 354 00:25:25,810 --> 00:25:33,910 Suze: is when fear rules your emotions in anything in your life. 355 00:25:34,689 --> 00:25:39,319 Suze: So you have to be very clear in knowing why 356 00:25:39,329 --> 00:25:41,468 Suze: you are investing in something. 357 00:25:42,900 --> 00:25:46,479 Suze: And are you afraid? Like, do you even go into 358 00:25:46,489 --> 00:25:50,599 Suze: that investment? And you're even afraid to go into that 359 00:25:50,609 --> 00:25:56,119 Suze: investment to begin with if you are, don't do it 360 00:25:56,780 --> 00:26:00,680 Suze: because I promise you, if you do it when it 361 00:26:00,689 --> 00:26:04,750 Suze: goes down, you will sell at a loss like maybe 362 00:26:04,760 --> 00:26:08,640 Suze: you did a week ago or on Monday or whatever 363 00:26:08,650 --> 00:26:12,770 Suze: it may have been and then it skyrockets back, but 364 00:26:12,780 --> 00:26:18,679 Suze: you're no longer in the stock. So before you buy anything, 365 00:26:19,420 --> 00:26:22,640 Suze: you have got to ask yourself the question, how do 366 00:26:22,650 --> 00:26:26,829 Suze: you feel about what you're about to do? If you 367 00:26:26,839 --> 00:26:31,010 Suze: have doubts, if you have fear, just don't do it 368 00:26:31,270 --> 00:26:35,199 Suze: because once you do something, it's already done, there's time 369 00:26:35,209 --> 00:26:40,688 Suze: to do things always. So you need to do something 370 00:26:40,699 --> 00:26:46,159 Suze: from a place of strength, not from a place of fear. 371 00:26:47,579 --> 00:26:52,920 Suze: Did that make sense to you? Now, I will say 372 00:26:53,569 --> 00:26:57,339 Suze: that those four rules of the road when it comes 373 00:26:57,349 --> 00:26:58,319 Suze: to investing 374 00:26:59,180 --> 00:27:05,189 Suze: can honest to God, turn your losses into gains, turn 375 00:27:05,199 --> 00:27:08,699 Suze: you into a much much better investor, 376 00:27:09,599 --> 00:27:15,089 Suze: a wiser investor, an investor that makes money versus an 377 00:27:15,099 --> 00:27:18,129 Suze: investor that loses money. 378 00:27:19,310 --> 00:27:23,790 Suze: In summary, you are to look at what you have 379 00:27:23,800 --> 00:27:25,390 Suze: not at what you had. 380 00:27:26,150 --> 00:27:29,728 Suze: You are to always dollar cost average. 381 00:27:30,719 --> 00:27:34,780 Suze: You are not to be an all or nothing investor, 382 00:27:35,229 --> 00:27:38,899 Suze: you can try things out. But as long as you 383 00:27:38,910 --> 00:27:45,030 Suze: feel secure about it, just that simple, everybody, if you 384 00:27:45,040 --> 00:27:48,170 Suze: just put those rules in effect 385 00:27:49,400 --> 00:27:53,959 Suze: in the long run, over a year, over two, maybe 386 00:27:53,969 --> 00:27:59,680 Suze: over three, you will be very, very happy. Now, obviously, 387 00:27:59,689 --> 00:28:03,479 Suze: with all of those is the knowledge that what you're 388 00:28:03,489 --> 00:28:10,198 Suze: investing in is something that's needed that has certain elements 389 00:28:10,209 --> 00:28:14,579 Suze: to it. It's something that everybody wants. So you just 390 00:28:14,589 --> 00:28:18,438 Suze: can't do those rules with stocks that are not good. 391 00:28:18,890 --> 00:28:22,050 Suze: You do it with stocks that are, 392 00:28:22,810 --> 00:28:25,880 Suze: how are you gonna know for sure what those stocks are? 393 00:28:26,140 --> 00:28:28,948 Suze: Chances are I have a feeling in a little bit. 394 00:28:29,319 --> 00:28:33,189 Suze: Keith Fitzgerald will be telling you, but in the meantime, 395 00:28:34,229 --> 00:28:39,209 Suze: Colo goes on vacation today and he was supposed to 396 00:28:39,219 --> 00:28:42,530 Suze: be gone for a full two weeks, but there is 397 00:28:42,540 --> 00:28:47,290 Suze: another storm out there coming her way. So if it 398 00:28:47,300 --> 00:28:49,949 Suze: gets much closer or if it looks like it's going 399 00:28:49,959 --> 00:28:53,050 Suze: to be coming here and Colo knows this, he is 400 00:28:53,060 --> 00:28:56,790 Suze: going to have to come back immediately, put the house 401 00:28:56,800 --> 00:28:59,930 Suze: away and then we'll, we will see if we need 402 00:28:59,939 --> 00:29:03,520 Suze: to leave where we go. So 403 00:29:04,089 --> 00:29:09,270 Suze: hopefully Thursday, the storm will not have come yet, but 404 00:29:09,800 --> 00:29:16,390 Suze: KT will be joining us for another Ask KT and Suze Anything. Again, 405 00:29:16,550 --> 00:29:20,000 Suze: look at the rates of Alliant Credit Union go to 406 00:29:20,010 --> 00:29:25,579 Suze: my alliant.com. I still personally love the ultimate opportunity savings 407 00:29:25,589 --> 00:29:29,290 Suze: account put in $100 a month every month for 12 408 00:29:29,300 --> 00:29:32,079 Suze: consecutive months. Then you get 100 bucks at the end 409 00:29:32,359 --> 00:29:36,920 Suze: and your money is making 3.10% for you telling you 410 00:29:36,930 --> 00:29:40,660 Suze: the best deal out there, you should still take advantage 411 00:29:40,670 --> 00:29:44,979 Suze: of that. And until Thursday when KT joins us, there's 412 00:29:44,989 --> 00:29:46,979 Suze: only one thing that I want you to remember when 413 00:29:46,989 --> 00:29:50,819 Suze: it comes to your money and it is this people first, 414 00:29:50,829 --> 00:29:55,439 Suze: then money, then things now you stay safe and healthy 415 00:29:55,449 --> 00:30:00,089 Suze: and if you do, you will be unstoppable.