Suze: April 27th, 2025. Welcome everybody to the Women and Money podcast.
Suze: I'm back anyway, it's Suze O here, and today is
Suze: Suze School. Now I have a little laryngitis, but I
Suze: think you can deal with that. Listen, so much has
Suze: happened over this past week. It's not even funny.
Suze: So the first part of Suze school, we have to
Suze: ask and answer why
Suze: did the market last week after being obliterated the weeks
Suze: before that, why last week did it go up? Can
Suze: any of you answer that question?
Suze: Well, let me see if I can try here. It's
Suze: because of one word.
Suze: And that word is hope.
Suze: Hope. Now I know I have said to you many
Suze: times hope is not a financial plan.
Suze: Hope is very temporary, so the hope that we experienced
Suze: last week may also be temporary, which is why on
Suze: the Women and Money community app I've been telling you
Suze: all to still let's just be a little bit conservative.
Suze: So the first question that we are going to answer
Suze: is what happened? Why were we hopeful last week? Who
Suze: was hopeful? What happened, Suze?
Suze: What happened was very simple.
Suze: It was stated by President Trump, who had been stating
Suze: he wanted Jay Powell fired. He wanted him out of there,
Suze: blah blah blah blah, even though legally he couldn't do that.
Suze: He kept saying it over and over again for some reason,
Suze: and I don't know why. I think many of his
Suze: advisory staff was like, You have to change this. You
Suze: can't do this. We are really going to be in
Suze: trouble here.
Suze: And all of a sudden you hear President Trump say
Suze: I'm not going to fire Jay Powell.
Suze: I wished he would lower interest rates, but I'm not
Suze: going to fire him.
Suze: Well, now that's interesting. The market started to feel more hopeful. Well,
Suze: the truth of the matter is, the market doesn't feel anything.
Suze: It is the people that invest in the stocks in
Suze: the market that started to feel hopeful. plus.
Suze: Certain people in the administration kept saying we're going to
Suze: have a deal. We've been talking to China. Everything's gonna
Suze: be OK. We're gonna have a deal and on and
Suze: on and on.
Suze: So prior to last week this selling in my opinion
Suze: was done with what?
Suze: All machine selling.
Suze: So that if the machinery behind the market that was
Suze: already programmed didn't like certain things, sell, sell, sell, sell.
Suze: No emotions there, all programmed in, but last week.
Suze: The buying was all by individuals, which is great.
Suze: Because there was hope back and everybody wanted to come
Suze: back in the market, like think about it, didn't you?
Suze: Many of you who own Palantir, for instance, which is
Suze: probably at this point in time the majority of you,
Suze: didn't you feel like, oh, I got to buy more.
Suze: It's
Suze: Going up from 65 $75. It's going up every day now,
Suze: and it actually ended Friday at $112 a share again
Suze: just down $13 from $125 a share, which was its
Suze: all-time high.
Suze: But when the machines were selling, it took it down
Suze: all the way to 75 in the high 60s, and
Suze: here we are now all the way back because people
Suze: feel hopeful again.
Suze: So that's good, but as I said, hope can be temporary.
Suze: Now we have been being told.
Suze: Deals are coming. We're speaking to China and this and that,
Suze: but no deals have been announced yet.
Suze: And we are very, very close in my opinion that
Suze: if a deal is not announced within the next week,
Suze: this coming week even, we could very well see these
Suze: markets turn around and go back down.
Suze: And why do I say that a deal is so important?
Suze: It's because people are stopping to spend money, order things, everything,
Suze: because they don't know what they're going to be paying
Suze: for it. So let me just give you an idea
Suze: what also is happening and think if this is true
Suze: for your own personal situation.
Suze: Have you not found, especially since I told you before
Suze: this all started, really, cut back, stop spending, save money.
Suze: I told all of you that.
Suze: Haven't you found that everybody, even your friends that maybe
Suze: don't listen to me? Why don't they, by the way,
Suze: what is wrong with them anyway?
Suze: You're stopping spending money. People aren't going out to eat
Suze: as much. They're cutting down on how many times they
Suze: get their nails done, their hair done. Everything is coming way,
Suze: way down in terms of what households are actually spending.
Suze: When households start to spend less.
Suze: The companies, the restaurants, the businesses, everybody, they start to
Suze: cut back as well on all their items that they
Suze: sell to all of you. They cut back on how
Suze: much they are buying.
Suze: When they cut back on how much they are buying,
Suze: it affects everybody and everything, and that is exactly what
Suze: is going on, but time is running out now. Why
Suze: do I say this? Maybe you can relate to it
Suze: if I use the gold box that I used to
Suze: sell um HSN and QVC.
Suze: Maybe I can use that example and you'll understand it. Now,
Suze: first of all, all of you are still asking me
Suze: to bring that box back. Waterproof, fireproof, everything greatest box
Suze: and tool I ever created.
Suze: But I can't bring it back cause I don't know
Suze: what it would cost me to bring it back cause
Suze: I don't know what the tariffs are. Let me tell
Suze: you exactly how it worked.
Suze: I knew that if I was going to be on
Suze: QVC and HSN X amount of months from now.
Suze: Number one, I had to place the order. I had
Suze: to figure out how long would it take them to
Suze: produce the order.
Suze: And I needed to know exactly with shipping what it
Suze: was going to cost me to get that order on
Suze: the boat. Have the boat crossed the ocean, have the
Suze: trucks pick it up when it arrived.
Suze: How long would the trucks take to get to QVC?
Suze: How long would it take to unpack it, quality test it,
Suze: have it all ready to go?
Suze: At the exact price that was determined months before so
Suze: that QVC could determine what they were going to charge
Suze: all of you to buy this item, just that simple.
Suze: That time period usually was about, I hate to tell you,
Suze: 6 to 8 months before you saw it on the air.
Suze: So a typical order for us could be 200,000 boxes.
Suze: That was a multi-million dollar order that we had a
Suze: place and be responsible for. Can you imagine locking in everything,
Suze: having it all ready to go, about to be put
Suze: on the boat, and all of a sudden China, which
Suze: is where all this was made, is hit with a 154% tariff.
Suze: Imagine that
Suze: all of a sudden everything we did and we priced
Suze: doesn't work anymore so it's almost easier not to even
Suze: do it cause with that 154% tariff everybody's going to
Suze: lose money big time.
Suze: However,
Suze: it gets to QVC. There's nothing we can do about it.
Suze: What that means is QVC isn't going to eat that 154% increase.
Suze: They're gonna pass it down to you, so an item.
Suze: That might have cost, let's just say $50 is probably
Suze: going to be close to $100.
Suze: Tariffs mean everybody, you pay more money, but because nobody
Suze: knows what those tariffs are going to be nobody knows
Suze: if it's even worth it to pay em.
Suze: The cargo ships that are coming over from China.
Suze: Have decided to bypass the United States of America. They're
Suze: not even stopping here any more. And what does that
Suze: mean to you?
Suze: Given the time lag that's needed to fill the shelves
Suze: everywhere in Walmart, in Target, in everywhere, they need time,
Suze: and that is why I say time is running out.
Suze: Cause you are seeing right now that cargo ships that
Suze: are coming over are coming over only 40% full. That's it.
Suze: That means 60% has already been items that nobody's ordering
Suze: more in terms of the distributors. It not only affects that,
Suze: it affects the trucking companies.
Suze: I want to take you back for a second here
Suze: and see if you remember COVID.
Suze: And remember when everything shut down. The big problem was
Suze: there were no trucks to unload the ships that were
Suze: coming in to get the items to everybody. And why
Suze: is that? It's cause everything had come to a standstill.
Suze: Trucks piled up, everything just went nuts.
Suze: This machine in the United States of America is such
Suze: a well-oiled machine that from shipping to trucking to just
Suze: everything works perfectly as long as there isn't a screw up.
Suze: When there is a screw up to the magnitude that
Suze: we are seeing right now we're shipping and everything, it's
Suze: going to affect what it costs you. It's going to
Suze: affect your habits.
Suze: And if that isn't solved sooner than later, all I'm
Suze: saying is don't be surprised if you start seeing empty
Suze: shelves and things like that, even for Christmas, a major
Suze: toy factory.
Suze: Has cut down their stuffed animal order by 20 to 30%.
Suze: So I just want you to be schooled on the
Suze: reality of really what is going on here. It is
Suze: more than the stocks went up one day and the
Suze: stocks are going up another day and and you're all
Suze: feeling good again.
Suze: You need to hear that deals have been made. People
Suze: continue to feel hopeful and that everything starts running again.
Suze: And if we don't hear that, we'll see what happens next.
Suze: Over this time that the market has gone up and
Suze: down and up and down, I decided, all right, let's
Suze: see where I am. Katy is like, Suze, how much
Suze: money have we lost? you know, she's just on me
Suze: about that all the time. So what was so strange
Suze: is that when I got a final total of everything,
Suze: and this was before the last 4 days of it
Suze: going up last week, we were actually up.
Suze: In our investments rather than down.
Suze: Now we're seriously up because the markets went up 4 days.
Suze: Why am I telling you that? I'm telling you that
Suze: because the key to investing is diversification.
Suze: It's not having all your money in just one stock
Suze: or the stock market or all your money in the
Suze: bond market or all your money in gold or bitcoin
Suze: or real estate. It's about you sitting down and really
Suze: looking at do you have true diversification.
Suze: Because it's important when you do and it's in the
Suze: right areas and everything, your hit will not be as
Suze: hard as if everything is in the bond market, everything
Suze: is in stocks, and so on and so forth. So
Suze: one of your assignments on this Suzy school is, can
Suze: you just sit down and really look at where your
Suze: investments are.
Suze: Do you have diversification and do you not? Just same.
Suze: Next Bitcoin. Now I did a thing on the Women
Suze: and Money community app, and I told you what I
Suze: thought about Bitcoin, and I'm still liking Bitcoin. If you
Suze: want to know what I think about it, go to
Suze: the Women and Money Community app, download it at Apple
Suze: Apps or Google Play. Look for that, and you'll see, OK.
Suze: You have to understand that when I say invest in Bitcoin,
Suze: it is for only those people who, whatever you are
Suze: investing in Bitcoin, you can afford to lose. Don't think
Suze: as many of you wrote on the app. Does that
Suze: mean Suze wants me to invest more money in Bitcoin?
Suze: So you were confused and maybe I confused you by
Suze: what I posted on the wall.
Suze: But bottom line, I do think Bitcoin could be a
Suze: part of everybody's portfolio, not the actual commodity itself, although
Suze: that is the cheapest way to do it. However, I
Suze: still like the ETF by the symbol I B I T.
Suze: I just like them. I think they're the safest, but
Suze: only for people who can afford to lose whatever you
Suze: are putting into Bitcoin.
Suze: Gold simple GLD has been performing very, very well. Also,
Suze: the symbol GOLD, which was Barrett Mines and everything, fine
Suze: too as well, pays a dividend, but for a small
Suze: portion of your money if you're so inclined.
Suze: But I don't want you, regardless of what happened these
Suze: last 4 days, to all of a sudden go 100%
Suze: back into the market. I want you to go little
Suze: by little.
Suze: As we always were doing, nothing has changed. Do I
Suze: think it's possible that all through the remaining of this
Suze: year we're going to see ups, downs, ups, downs. Oh,
Suze: you bet I do. Let's just stay conservative that way.
Suze: That's all I'm asking of you. Next, don't try to
Suze: get tricky. I was going to get tricky, and if
Suze: I had gotten tricky, it would have been one of
Suze: the biggest mistakes I made. Let me tell you why.
Suze: I was watching Palantir, which I have a lot of everybody,
Suze: and you would imagine that I have a lot of it. Why?
Suze: Because I started to accumulate at 7 following Keith Fitzgerald recommendation,
Suze: by the way, that was his brainchild that was not mine.
Suze: And over all of that time, it was easy to
Suze: accumulate a lot of shares at $7 a share.
Suze: And we have therefore a tremendous amount of gain. Think
Suze: about it. My average cost in Palantir is $20 a
Suze: share because I kept buying it as it was going up.
Suze: And then I realized, oh, Suze, you have enough in Palantir.
Suze: Let's move on to another stock. And I was so
Suze: thrilled as I watched Palantir go up 100 points in
Suze: profit on a number of shares. I thought I would
Suze: be so smart here, and I decided at the beginning
Suze: of last week maybe I should sell some of my Palantir.
Suze: Take the gain and offset it with some of the
Suze: losses that I had and then buy Palantir back.
Suze: At my new cost basis of $100 a share or
Suze: whatever it would be versus $20 are you following me
Suze: on this? If I had done that, I don't think
Suze: I would have been able to get back into Palantir
Suze: fast enough.
Suze: And I probably would have left money on the table.
Suze: So what did I learn from that? When you have
Suze: a stock that is really going, it's a great stock.
Suze: Don't get tricky with it. I want you to keep
Suze: it long term. Many of the stocks that we talk about.
Suze: They aren't for trading. They are to see where are
Suze: they going to be 2 years from now, 3 years
Suze: from now, 5 years from now. You may all feel
Suze: very smart if you sold Paintier at its top of 125,
Suze: and then it went down, and you probably wanted it
Suze: to stay down because you wanted to be right, and
Suze: now it's back up at 112, 113, but in the
Suze: long run we did not buy Palantir to go to 125.
Suze: We bought Palantir over the years to go to 250,
Suze: 400 to split to do everything the great stocks have done.
Suze: So just write that down. Once you buy a stock,
Suze: it's a great stock. It, well, I don't care whether
Suze: it goes up, down or not, just keep dollar cost
Suze: averaging into it.
Suze: And you'll be surprised 2 or 3 years from now
Suze: how much that is worth.
Suze: So bottom line.
Suze: What do I want you to get from the Suze School?
Suze: I want you to get patience. I want you to
Suze: stop being freaked out. I want you, if you have
Suze: good quality stocks, stop watching television. Stop looking at them.
Suze: Just know that they're good quality and hey, if anything
Suze: were to happen, you would hear about it here on
Suze: the podcast. Trust me on that one.
Suze: So I want you to be patient, and I want
Suze: you to be hopeful, but I also want you to
Suze: be realistic.
Suze: You will never call the bottom of a stock or
Suze: the stock market, and actually you will never truthfully sell
Suze: at the top.
Suze: You might sell at the top for a month, 2
Suze: or 3, but not long run.
Suze: So that's Suze School for today. I do though want
Suze: to say a few things. Number one, yesterday, what an
Suze: incredible service for Pope Francis. What an incredible Pope who
Suze: really embraced the world and the world's people.
Suze: No matter who they were, what color they were, how
Suze: rich or poor they were, he embraced the goodness of people.
Suze: And that really is our job in life. It is
Suze: to embrace the goodness of people.
Suze: You know, sometimes people say to me, Suze, what do
Suze: you do?
Suze: And I go, well, most people think I'm the money lady.
Suze: But what I really do is I meet the needs
Suze: of the people and the places and the times around me,
Suze: and I offer those services to God.
Suze: I want you to just think about that.
Suze: We are a community here. I hope we are a
Suze: community that loves one another, wants to help one another,
Suze: and that we are here for more than just what
Suze: stock to buy, what to do. I hope we are
Suze: here to always look within to see why we are
Suze: doing without. I hope we are here so that we
Suze: can become as strong as we are meant to be.
Suze: So that we can own the power to control our destiny.
Suze: So that we know our self-worth, for when you know
Suze: your self worth, your net worth will absolutely increase, and
Suze: we're here to help each other always stand in the truth.
Suze: So until Thursday when Miss Travis joins us back here
Suze: again and Ask KT and Suze anything.
Suze: All the things that I just said, that's what I
Suze: want you to remember. I want you to remember that
Suze: your job in life is to meet the needs of
Suze: the people and the places and the times around you.
Suze: And offer those services to God. See you Thursday, everybody.
Suze: Bye bye.